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AussieMite

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AussieMite
IndustryRetail
Founded16 January 2001
FoundersRoger Ramsey
Headquarters,
Australia
ProductsAussieMite 175g, AussieMite 290g
OwnerAussieMite Pty Ltd.
Websitewww.aussiemite.com.au
A jar of AussieMite

AussieMite is an Australian company producing savory food spread. Its primary uses are for toasts and sandwiches.[1] It was founded by Roger Ramsey in 2001.[2]

History

AussieMite was founded by Roger Ramsey, an agricultural pilot, inventor and the founder of Australian company All Natural Foods.[3] The product was launched into Australian supermarkets in 2001 and in 2011 AussieMite was launched into the United Kingdom, The United States of America, United Arab Emirates and South East Asia.[4] It is a registered trademark in Australia, the United Kingdom, European Union, United States of America, United Arab Emirates, Japan, South East Asia and Asia.[5][6] In 2020, Australian retailer Woolworths announced they would stop selling the product in favour of products from the more popular Vegemite brand.[7]

Ingredients

The main ingredients of AussieMite are corn and maltodextrin. Other ingredients are yeast, sugar, citric acid and caramel color.[8][non-primary source needed]

Nutrition

AussieMite
TypeFood spread
Place of originAustralia
Main ingredientsCorn, Maltodextrin
Ingredients generally usedYeast, Sugar, Citric Acid
Food energy
(per 100 g serving)
198 kcal (829 kJ)
Nutritional value
(per 100 g serving)
Protein10 g
Fat<1 g
Carbohydrate37.2 g

AussieMite contains less than 1 gram of fat. A serving of 5 grams contains 9.9 calories. It contains significant amount of B vitamins, similary to other savory spreads like thiamine, riboflavin, Niacin, Vitamin B6, folic acid and Vitamin B12.

See also

References

  1. ^ "SA firm's 'Mitey' win over Dick Smith". www.adelaidenow.com.au. 26 February 2014. Retrieved 31 July 2020.
  2. ^ "AussieMite - The Australian Made Campaign". Australianmade.com.au. Retrieved 29 April 2020.
  3. ^ "All Natural Foods". Australianmade.com.au. Retrieved 29 April 2020.
  4. ^ ""It's crippling us": AussieMite hits out at Dick Smith as battle over OzEmite name escalates". SmartCompany. 30 November 2014. Retrieved 31 July 2020.
  5. ^ "Search results AussieMite". search.ipaustralia.gov.au. Retrieved 29 April 2020.
  6. ^ "IP Basics". www.gov.uk/government. Retrieved 29 April 2020.
  7. ^ Fitzsimmons, Caitlin (14 March 2020). "'It's devastating': AussieMite pushed off shelves in Vegemite wars". The Sydney Morning Herald. Retrieved 26 June 2023.
  8. ^ https://aussiemite.com.au/pages/nutrition-information-and-ingredients