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For other uses, see Easy on Me (disambiguation).

"Easy on Me"
A black and white picture of Adele's eyes in a rearview mirror
CD single cover[a]
Single by Adele
from the album 30
Released15 October 2021 (2021-10-15)
GenrePop[2]
Length3:44
LabelColumbia
Songwriter(s)
Producer(s)Greg Kurstin
Adele singles chronology
"Water Under the Bridge"
(2016) 		"Easy on Me"
(2021) 		"Oh My God"
(2021)
Chris Stapleton singles chronology
"I Bet You Think About Me"
(2021) 		"Easy on Me"
(2021)
Music video
"Easy on Me" on YouTube

"Easy on Me" is a song by English singer-songwriter Adele released on 15 October 2021, through Columbia Records as the lead single from her fourth studio album, 30 (2021). Her first musical release in nearly five years, "Easy on Me" was produced by American record producer Greg Kurstin, who also co-wrote the song with Adele. It is a minimally produced pop ballad, set to a prominent, sombre piano, and propelled by sparse bass beats. Expressing themes of nostalgia, regret, and forgiveness, the song's lyrics represent Adele's plea to her son, in which she details her struggles with her dissolved marriage and requests him to be kind to her.

Music critics reviewed the song positively, with praise towards its poignant lyrics and emotional vocals, though some opined it did not match the emotional heights of her previous ballads. Commercially, "Easy on Me" was an international success, entering the top 10 in 40 territories and topping the charts in 27 of those. In the United Kingdom and United States, the song marked Adele's third and fifth chart toppers, respectively. "Easy on Me" broke the Spotify and Amazon Music records for the most streams for a song in a day or a week. It has become the longest running number-one song on the US Billboard Hot 100 by a female artist in the 2020s decade, with ten weeks atop.[3]

An accompanying music video, directed by Canadian filmmaker Xavier Dolan and shot in Sutton, Quebec, was released on 15 October 2021, continuing the setting established in the music video for Adele's 2015 song "Hello", where she is seen entering a furnished house. In the "Easy on Me" video, Adele vacates the house and drives off in a truck as a pile of sheet music flies out of it, littering the road. A duet version with Chris Stapleton was featured on Target and Japanese editions of 30 and was released to country radio in the US on 19 November 2021. It was nominated for Song of the Year at the 2022 Brit Awards, marking Adele's fifth nomination in the category.

Composition and lyrics

"Easy on Me" is a piano ballad joined by bass drum beats halfway.[4] The song's chorus consists of its title sung in prominently elongated vocal runs.[5] The song is written in the key of F major with a slow tempo of 70 beats per minute.[6] The song opens with a solo piano, which leads into the vocals [7]

Lyrically, Adele addresses her nine-year-old son Angelo in "Easy on Me", explaining to him her divorce from his father and beseeching him to be "easy on [her]".[8] According to Stephanee Wang writing for Nylon, Adele wrote the lyrics in reaction to her divorce proceedings stating: "In 2019, the story broke that after 11 years together, she and her ex-husband, Simon Konecki, had separated, with their divorce getting finalized in March 2021." Wang said the lyrics directly speak to Angelo, "as [Adele] tries to explain to him why she decided to split from his father and choose a new path for the two of them." Adele had also previously stated: "I just felt like I wanted to explain to [Angelo], through this record, when he’s in his twenties or thirties, who I am and why I voluntarily chose to dismantle his entire life in the pursuit of my own happiness. It made him really unhappy sometimes. And that's a real wound for me that I don't know if I'll ever be able to heal."[9]

Release and promotion

On 1 October 2021, multiple posters and projections stating "30" appeared on significant landmarks and buildings in different cities around the world.[10] Instalments of the logo were largely linked to the title of Adele's upcoming studio album.[11][12] On 4 October, the singer's social media accounts were updated for the first time in months.[13] The following day, Adele teased the song and its music video through an instrumental clip she posted on her social media.[14][15] The black-and-white teaser shows Adele putting a cassette tape into the tape deck of a truck and turning up the volume. She then drives off with the windows rolled down, while piles of sheet music fly out of the windows.[16][17] Billboard writer Gil Kaufman thought the visuals were "Adele to the core".[18] The teaser was widely compared to the music video of Adele's previous lead single, "Hello" (2015).[19] The teaser clip of the song garnered over 17 million views, becoming the most viewed clip by a female artist on Twitter.[citation needed]

During an interview with Vogue, it was revealed that long-time collaborator Greg Kurstin worked on the song.[20] The staff at Capital FM interpreted the song title as documenting the "start of a blossoming relationship".[19] On 9 October, the singer shared a 40-second preview of the song via Instagram Live.[21] "Easy on Me" was released on 15 October 2021, to all digital music platforms.[16] It marked the first single by Adele in nearly five years.[10]

Critical reception

Professional ratings
Review scores
SourceRating
The Daily Telegraph[22]
Evening Standard[23]
The Guardian[24]
i[25]
The Independent[26]
NME[8]
The Times[27]

Upon release, "Easy on Me" received positive reviews from music critics.[28] Neil McCormick of The Daily Telegraph called the song a "bold comeback single", contrasting its simple piano arrangement with the sleek power ballad production of "Hello". He said Adele possesses a heartfelt voice, one "that digs deepest into the soul of the world."[22] Evening Standard writer Jochan Embley lauded "Easy on Me" for its plaintive piano, elegant vocals, and "lilting" melodies. He said the song is a testament to Adele's resistance to pop music trends, avoiding "bombastic hyperpop or anodyne reggaeton" and staying true to her style. Nevertheless, Embley felt the song "doesn't quite match the mascara-streaked sorrow of 'Someone like You' (2011), or the soaring emotional heights of 'Hello'. But it is just about as powerful."[23]

NME's Nick Levine proclaimed "Adele's has never sounded better" than on "Easy on Me", making a comeback with a "slice of classic Adele balladry."[8] Music critic Alexandra Pollard, writing for The Independent, opined that "Easy on Me" has Adele "addressing her nine-year-old son, attempting to explain to him why she chose to take apart the life he knew." Pollard admired the "raspy" vocals, sentimental lyrics, polished sound, and the piano composition evocative of "Exile" (2020) by Taylor Swift and Bon Iver. He nevertheless found the chorus of "Easy on Me" less catchy than that of "Hello".[26] In his The Guardian review, music journalist Alexis Petridis highlighted the typical "Adele-esque" sound of the song, consisting of soulful vocals and relatable lyrics, and added that, though "Easy on Me" is not as arresting as "Someone like You", it is still better than some forgettable tracks on 25 (2015).[24]

Fiona Sturges of i hailed it as a "heartfelt, anthemic" song that puts Adele's "remarkable instrument"—her voice—at the forefront; later in the review, Sturges expressed her concern over how the song's "slightly over-produced sheen" prevents it from being more heartaching.[25] Pitchfork critic Cat Zhang wrote "Easy on Me" sticks to a classic formula, "for better or worse". Zhang praised Adele's vocal delivery, and deemed the song a "stirring ballad" even though it "isn't really treading new ground within [Adele's] own discography".[5] Dubbing it a "great tune" that is not as impressive as Adele's previous lead singles, The Times' Will Hodgkinson said "Easy on Me" is "nice and accomplished" but felt "a sheen of thoroughly American professionalism that stops the emotions from really hitting home in the way they did on "Someone like You"."[27]

Accolades

Year Organization Award Result Ref.
2021 People's Choice Awards The Song of 2021 Nominated [29]
The Music Video of 2021 Nominated
2022 Brit Awards British Single Pending [30]

Commercial performance

Upon release, "Easy on Me" broke the all-time record for the most streamed song in a single day on Spotify with 24 million global streams, as well as the record for the most streamed song in a single week with 84.9 million streams.[31] It additionally broke two Amazon Music records, the most first-day streams globally, and the most first-day Alexa requests for any song in the platform's history.[32]

United States

In the United States, "Easy on Me" debuted on the Billboard Hot 100 at number 68 with only five hours of availability in the country. In that timeframe, the song garnered 3.1 million streams, 3.1 million radio audience impressions, and 14,800 digital copies sold; it marked Adele's 14th career entry on the Hot 100.[33] The following week, it surged to number one on the Hot 100, becoming Adele's fifth chart-topping single and her first since "Hello" in 2015. With its rise from number 68 to the top spot, "Easy on Me" marked the largest jump to number one since Taylor Swift's "Look What You Made Me Do" (2017). "Easy on Me" garnered 74,000 downloads, 53.9 million streams, and 65 million radio audience impressions in the second week. It debuted at number one on the Digital Song Sales and Streaming Songs charts, and at number four on the Radio Songs chart, becoming the highest debut on the latter chart since Lady Gaga's "Born This Way" (2011).[34] The song broke the record for the most played song in the U.S. radio history during a song's first week on the air and became the first song to be the most-added at five different formats (pop, adult contemporary, adult pop, adult album alternative and R&B) in a single week.[35] Billboard named the song one of the biggest number one singles "of the last 30 years".[36]

The song has spent ten nonconsecutive weeks atop the Hot 100 so far. It reached number one on the Billboard Adult Contemporary airplay chart, becoming Adele's sixth leader on the list and the quickest coronation for a non-holiday song since "Hello".[37] In its fifth week on chart, "Easy on Me" was unseated from the top by Swift's "All Too Well (Taylor's Version)".[38] Bolstered by the release of 30, "Easy on Me" rebounded atop the Hot 100 the following week. It became the first song to lead streaming units, sales, and radio impressions simultaneously since Luis Fonsi and Daddy Yankee's "Despacito" in 2017. With the debut of "Oh My God" at number five the same week, Adele achieved simultaneous top-five entries for a second time in her career, after "Set Fire to the Rain" and "Rolling in the Deep" in 2012.[39] "Easy on Me" is also Adele's third song to have at least seven weeks at number one, after "Rolling in the Deep" (seven weeks) and "Hello" (10); she became the first act to top the chart for seven weeks with the lead singles of three consecutive albums.[40] In its fourteenth week, "Easy on Me" became the first song to surpass 100 million in radio reach in over a year and a half, since the 115 million tally of The Weeknd's "Blinding Lights" (2019).[41] The following week, "Easy on Me" stayed at number one for a tenth week, tying with "Hello" as Adele's longest-running number one hit on the Hot 100; she became the seventh act to have at least two number ones top the Hot 100 for 10 or more weeks, joining Boyz II Men, Drake (three number-ones each); Black Eyed Peas, Mariah Carey, Santana, and Pharrell Williams (two each).[42]

Elsewhere

"Easy on Me" debuted at number 195 on the Billboard Global 200 from its first five hours of tracking, drawing 16,900 downloads and 7.7 million streams within the timeframe, before rocketing to the chart's top spot the following week. It tallied 136,300 downloads and 178.2 million streams in its second week, marking the third-largest sales week for any song on that chart, only behind BTS' "Butter" and "Permission to Dance", respectively, and the second-largest streaming week on the chart, only behind "Butter", which earned 289.2 million streams. The song registered over double the chart points of the runner-up single, "Stay", by The Kid Laroi and Justin Bieber, making it the second song to do so in the chart's history, only after Olivia Rodrigo's "Drivers License", which earned triple the chart points of the runner-up song. "Easy on Me" debuted atop the Billboard Global 200 Excl. U.S. chart, tallying 62,700 downloads and 125.6 million streams, after having earned 2,000 downloads and 4.6 million streams within its first five hours.[43]

In the United Kingdom, "Easy on Me" broke the record for the most streamed song in a day, with over 3.2 million streams earned.[31] The song debuted at number one on the Official Singles Chart on the week ending 28 October 2021, moving 217,300 units in its first week. It marked the highest first week sales week for a song since Ed Sheeran's "Shape of You" (2017). "Easy on Me" accumulated 24 million streams in the UK in its first week, breaking the record for the most streamed song in a single week previously held by Ariana Grande's "7 Rings" (2019), while also earning the biggest week of digital download sales of 2021, with 23,500.[44] "Easy on Me" logged 103,000 chart sales including 11 million streams in its second week.[45] When it topped the chart for a fifth week, it tied with 2011's "Someone Like You" as her longest-running chart-topper in the UK.[46] The following week, with the release of 30, "Easy on Me" scored a sixth consecutive week at number one on the Official Singles Chart making it her longest-running number one single in the UK.[47] In its twelfth week, the song returned to number one for an eighth nonconsecutive week.[48]

"Easy on Me" debuted atop Australia's ARIA Singles Chart, becoming her third song to reach the top position.[49] It spent a total of 4 weeks atop the chart. In Canada, "Easy on Me" debuted at number one on In Canadian Hot 100 and has spent a total 8 weeks at number one so far.[50] Germany, "Easy on Me" went straight to number one on Offizielle Deutschen Singles Charts, scoring her fourth chart-topper within Germany.[51] In Italy, "Easy on Me" debuted at number one on the FIMI Singles Chart, becoming her fifth chart-topper in the country.[52] It also debuted at number one in Ireland.[53]

Music video

File:Adele – Easy on Me (music video screenshot).png
Adele performing "Easy on Me" in the music video.

The accompanying music video for "Easy on Me" was filmed on 15–16 September 2021 in Quebec, and directed by Canadian filmmaker Xavier Dolan who had previously worked with Adele on the music video for her 2015 single "Hello". Filming took place at the Chemin Jordan and the Domaine Dumont Chapelle Ste-Agnès in Sutton, a town in southwestern Quebec,[54][55] including the same house used for "Hello".[56] The music video opens in black and white and shifts to colour halfway through, as the track's beat becomes more prominent.[4] Adele vacates the house and drives off in a furniture-filled truck,[25] past a "Sold" sign board planted by the property.[57] Numerous pages of sheet music fly out the car's back windows and scatter all over a road as she drives away.[25] A video of bloopers from the production of the music video was released on 4 November 2021.[58]

Credits and personnel

Charts

Certifications

Certifications for "Easy on Me"
Region Certification Certified units/sales
Australia (ARIA)[146] 2× Platinum 140,000‡
Austria (IFPI Austria)[147] Gold 15,000‡
Denmark (IFPI Danmark)[148] Gold 45,000‡
France (SNEP)[149] Platinum 200,000‡
Italy (FIMI)[150] Platinum 70,000‡
New Zealand (RMNZ)[151] Platinum 30,000‡
Portugal (AFP)[152] Platinum 10,000‡
Spain (PROMUSICAE)[153] Platinum 40,000‡
Switzerland (IFPI Switzerland)[154] Gold 10,000‡
United Kingdom (BPI)[155] Platinum 600,000‡
United States (RIAA)[156] 2× Platinum 2,000,000‡
Streaming
Greece (IFPI Greece)[157] Gold 1,000,000†
Sweden (GLF)[158] Gold 4,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Easy on Me"
Region Date Format(s) Version Label Ref.
Various 15 October 2021
Original Columbia [14]
Italy Contemporary hit radio Sony [159]
Hong Kong [160]
United States 18 October 2021 Adult contemporary radio Columbia [161]
Triple A radio [162]
19 October 2021 Contemporary hit radio [163]
Russia 21 October 2021 Sony [72]
Germany 22 October 2021 CD single
  • Columbia
  • Sony
 [1]
Various 5 November 2021 Cassette single Columbia [164]
United States 19 November 2021 Country radio Duet with Chris Stapleton [165]

See also

References

Footnote

  1. ^ CD singles of "Easy on Me" were released on retail platforms in Germany only.[1]

Citations

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