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This is an old revision of this page, as edited by JohannesburgBlues (talk | contribs) at 15:35, 5 August 2021. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

  • Comment: The topic is about an organization therefore must meet WP:NCORP guidelines. NCORP requires (at least) two references that contain *both* in-depth information *about* the *organization* and "Independent Content" (see WP:ORGIND for explanation). Notability is not determined by the volume of references, but the quality, so adding more references relying on announcements, interviews, etc, doesn't help when assessing the criteria for notability. None of the references in the article meet the criteria, as they rely on announcements or interviews or information provided by the company. HighKing++ 20:09, 30 July 2021 (UTC)
  • Comment: FWIW, I think this is okay to publish, but will leave it for another reviewer to make the call (or not). DoubleGrazing (talk) 08:50, 26 July 2021 (UTC)
  • Comment: The CNN article/video doesn't seem to exist (or at least the URL doesn't work); the RG and Ekho Moskvy articles are interviews, which do not contribute to notability. The Moscow Times and Intellinews articles do provides significant coverage, but they seem to be somehow connected, so I don't know if they can be counted as two separate sources, really. The Kommersant piece seems good, and the Friday TV programme may be okay, if only it could be verified. In conclusion, the sources may be just about enough to establish notability. I am, however, declining this for the promotional tone, and for unclear UPE status. DoubleGrazing (talk) 13:45, 25 July 2021 (UTC)
  • Comment: paid editing needs to be disclosed. Theroadislong (talk) 20:23, 23 July 2021 (UTC)
  • Comment: Topic is potentially notable based on a WP:BEFORE. However, Forbes and Entrepreneur references here are from contributors and not staff writers so cannot be used for notability. I would ask that submitter declare any WP:COI with the topic, especially how it relates to WP:PAID. CNMall41 (talk) 07:44, 24 May 2021 (UTC)
  • Comment: Please see WP:CORPDEPTH and introduce sources where the company has received significant coverage. The current tone of the draft is promotional, please fix it to sound more encyclopedic. Hitro talk 10:14, 20 May 2021 (UTC)

BioFoodLab
Company typePrivate
IndustryFood
FoundedFebruary 2012
FounderElena Shifrina
Headquarters
Moscow, Russia
Key people
Elena Shifrina, CEO
Number of employees
125[1] (2019)
Websitewww.biofoodlab.com

BioFoodLab is a Russian company that develops and markets health food snacks.[2][3] BioFoodLab was founded by Elena Shifrina, a Skoltech MBA and Regent's Business School London graduate.[4] It raised venture capital investment from Evraz Group shareholders Alexander Abramov and Aleksander Frolov in 2018.[5] Russia's leading producer of healthy snacks,[6][7] it distributes products in 14 countries, including Japan, the United Arab Emirates, United Kingdom, Singapore and China.[8] Its flagship Bite brand has been referred to as the creator and driver of Russia's fruit-and-nut bar market.Cite error: The <ref> tag has too many names (see the help page).

Corporate history

BioFoodLab produces more than 100 products and turns over 1.5 billion rubles ($20 million) annually.[4] Nielsen Corporation reported that BioFoodLab holds a 39-percent market share in the fruit-and-nut bar category in Russia.[5]

BioFoodLab was founded in 2012 with a focus on the fruit-and-nut bar category.[9][10]

In 2013, Forbes Russia named BioFoodLab the startup of the year.[10]

In 2015, the Government of Moscow selected the company as project of the year in its "Made in Moscow" competition.[11]

In 2016, the Russian Export Center, a state export-support institution founded as part of the Russian state development corporation VEB.RF, named BioFoodLab Russia's exporter of the year.[12]

In 2017, BioFoodLab announced plans to expand to Asia, with India and China highlighted as priority markets.[13]

In 2020, Euromonitor named BioFoodLab a snack brand leader in the naturally healthy packaged food segment.[14]

In March 2021, BioFoodLab signed an exclusive distribution agreement in the United Arab Emirates with the Abu Dhabi Securities Exchange-listed Foodco, formerly the Abu Dhabi National Foodstuff Company.[15][16] The company also announced that it will begin selling plant-based burgers in Russia.[17]

In April 2021, the California-based wellness retailer iHerb announced that it will begin selling BioFoodLab fruit-and-nut bars in the United States.[18]

References

  1. ^ ООО "Биофудлаб" (Report). Rusprofile. January 2019.
  2. ^ "Russian company bites into healthy eating trend". CNN Business. October 25, 2017. Retrieved May 14, 2021.
  3. ^ Jordan, Robert (August 9, 2017). "Former model's Biofood bars are the new face of Russia's health food industry". bne Intellinews. Retrieved May 15, 2021.
  4. ^ a b Aris, Ben (November 12, 2020). "Russian Health Food Startup Soars During Pandemic". The Moscow Times. Retrieved December 14, 2020.
  5. ^ a b Sinitsyna, Irina (December 17, 2017). "Совладельцы Evraz Александр Абрамов и Александр Фролов займутся снеками". Vedomosti. Retrieved December 14, 2020.
  6. ^ Shuktomova, Lidia (May 2017). "Обзор российского рынка снековых батончиков в 2016 году". Euromonitor International. Retrieved August 5, 2021.
  7. ^ "В России очень мало качественных производств продуктов питания". Official Site of the Mayor of Moscow. October 14, 2020. Retrieved July 28, 2021.
  8. ^ Łacińska, Maria (April 10, 2018). "В России очень мало качественных производств продуктов питания". vc.ru. Retrieved May 15, 2021.
  9. ^ Lapshin, Andrei (July 1, 2014). "Здоровая модель: Как бывшая модель зарабатывает на интересе к здоровой еде". Kommersant. Retrieved May 14, 2021.
  10. ^ a b Tok, Anna (April 30, 2021). "В ритме Елены Шифриной". RBC. Retrieved May 15, 2021.
  11. ^ "BioFoodLab: Зарабатывать миллионы на правильном питании". Теперь Я Босс!. December 6, 2019. TV Channel Friday!.
  12. ^ "MadeInRussia: BioFoodLab". Российский экспортный центр. 2017. Retrieved May 15, 2021.
  13. ^ Wan, Lester (June 27, 2021). "China and India key targets for all-natural Russian snack bar firm". Food Navigator Asia. Retrieved November 15, 2017.
  14. ^ "Naturally Healthy Packaged Food in Russia". Euromonitor International. February 2020. Retrieved May 15, 2021.
  15. ^ "Foodco National Foodstuff PJSC signs exclusive distribution agreement with BioFoodLab in UAE". Abu Dhabi Securities Exchange. March 29, 2021. Retrieved July 27, 2021.
  16. ^ "From Russia with lunch: Moscow model brings healthy snacks to Abu Dhabi". Arab News. March 20, 2021. Retrieved July 28, 2021.
  17. ^ "BioFoodLab запускает в этом году производство растительных бургеров, линейку альтернативного молока и готовых завтраков". Dairy News. July 14, 2021. Retrieved July 27, 2021.
  18. ^ "Внедрение маркировки БАДов, как обезопасить население от фальсификата". Ekho Moskvy. April 7, 2021. Retrieved April 7, 2021.
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