Bazaarvoice: Difference between revisions
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'''Bazaarvoice''' is a |
'''Bazaarvoice''' is a technology company that provides software that allows brands and retailers to collect and display several types of authentic user-generated content (UGC) on their e-commerce websites. The types of UGC include product ratings and reviews, shopper questions and answers, and curated social content. The company helps clients generate UGC through content acquisition solutions like sampling programs, sweepstakes, and other offerings. |
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The Bazaarvoice Network of clients encompasses more than 6,200 global brand and retailer websites, reaching over a billion shoppers each month. |
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==History== |
==History== |
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Bazaarvoice was |
Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas, <ref name="MyStatesman">{{cite news|last1=Hawkins|first1=Lori|title=Bazaarvoice makes CEO change|url=https://www.mystatesman.com/business/bazaarvoice-makes-ceo-change/08YtmQIKdjQgFR8fCDzW4H/|accessdate=16 March 2018|publisher=MyStatesman|date=20 November 2013}}</ref> which continues to be the location of the company’s headquarters today. In the years since, it has expanded globally to include offices in New York City, Chicago, Toronto, London, Munich, Belfast, Paris, Amsterdam, Vilnius, Sydney, and, most recently, Bengaluru. The company has over 800 global employees. |
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After going public on the NASDAQ in 2012<ref>{{cite news|last1=Cowan|first1=Lynn|title=IBazaarvoice IPO opens up 33% after pricing |
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|url=https://www.marketwatch.com/story/bazaarvoice-ipo-opens-up-33-after-pricing-2012-02-24|accessdate=19 May 2020|publisher=MarketWatch|date=24 February 2012}}</ref> the company was taken private in 2018 after being purchased by Marlin Equity Partners.<ref name="AustinBusinessJournal">{{cite news|last1=Anderson|first1=Will|title=Austin tech luminary to quit Bazaarvoice after $521M buyout|url=https://www.bizjournals.com/austin/news/2018/01/12/austin-tech-luminary-to-quit-bazaarvoice-after-521.html|accessdate=15 May 2018|publisher=Austin Business Journal|date=21 January 2018}}</ref> |
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The company has made a variety of acquisitions. The most recent include AddStructure,<ref>{{cite news|last1=O'Shea|first1=Dan|title=Bazaarvoice acquires AddStructure to improve UGC|url=https://www.retaildive.com/news/bazaarvoice-acquires-addstructure-to-improve-ugc/517807/|accessdate=19 May 2020|publisher=RetailDive|date=26 February 2018}}</ref> a natural language processing platform, in 2018, and Influenster,<ref>{{cite news|last1=Williams|first1=Robert|title=Bazaarvoice acquires Influenster to boost online product reviews|url=https://www.mobilemarketer.com/news/bazaarvoice-acquires-influenster-to-boost-online-product-reviews/562105/|accessdate=19 May 2020|publisher=Mobile Marketer|date=03 September 2019}}</ref> a product discovery and reviews platform with nearly six million community members worldwide, in 2019. |
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In 2018, the company was taken private after being purchased by Marlin Equity Partners.<ref name="AustinBusinessJournal">{{cite news|last1=Anderson|first1=Will|title=Austin tech luminary to quit Bazaarvoice after $521M buyout|url=https://www.bizjournals.com/austin/news/2018/01/12/austin-tech-luminary-to-quit-bazaarvoice-after-521.html|accessdate=15 May 2018|publisher=Austin Business Journal|date=21 January 2018}}</ref> It was officially de-listed from the NASDAQ in February 2018 after the completion of the acquisition.<ref name="ABJ">{{cite news|last1=Barr|first1=Greg|title=California private equity firm completes buyout of Austin's Bazaarvoice|url=https://www.bizjournals.com/austin/news/2018/01/29/bazaarvoice-shareholders-ok-private-equity-buyout.html|accessdate=15 May 2018|publisher=Austin Business Journal|date=29 January 2018}}</ref><ref>{{Cite news|date=2018-02-01|title=BRIEF-Marlin Equity Partners Completes Take-Private Acquisition Of Bazaarvoice|language=en|work=Reuters|url=https://www.reuters.com/article/brief-marlin-equity-partners-completes-t-idUSFWN1PR10Q|access-date=2020-05-01}}</ref> Debt financing for the $521 million deal was provided by [[Golub Capital]].<ref name="WSJPriv">{{cite news|last1=Kang|first1=Jaewon|title=Golub Provides $245 Million to Back Marlin Equity’s Bazaarvoice Deal|url=https://www.wsj.com/articles/golub-provides-245-million-to-back-marlin-equitys-bazaarvoice-deal-1519736400|accessdate=15 May 2018|publisher=The Wall Street Journal|date=27 February 2018}}</ref> |
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==Services== |
==Services== |
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'''Ratings & Reviews''' |
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Bazaarvoice markets software for product reviews, allowing retailers to add reviews, ratings, and customer generated content such as videos to their website.<ref>{{cite book|last1=Evans|first1=Dave|title=Social Media Marketing|date=2012|publisher=John Wiley & Sons|isbn=9781118240540|url=https://books.google.com/books?id=HCmlrmiMOxoC&pg=PT373&dq=%22Bazaarvoice%22+%2B+%22Brett+Hurt%22+2005&hl=en&sa=X&ved=0ahUKEwiDq8_PvonbAhVNnlkKHexbBMUQ6AEIJzAA#v=onepage&q=%22Bazaarvoice%22%20%2B%20%22Brett%20Hurt%22%202005&f=false|accessdate=16 May 2018}}</ref> |
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This software allows brands and retailers to collect authentic ratings, reviews, and photos from their customers to display on their own sites, as well as on retailer websites where they sell their products. This solution also allows Bazaarvoice clients the ability to respond to any ratings and reviews they may receive.<ref>{{cite news|last1=Bazaarvoice|title=Ratings & Reviews|url=https://www.bazaarvoice.com/ratings-and-reviews/|accessdate=19 May 2020}}</ref> |
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'''Questions & Answers''' |
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This software allows shoppers to ask questions about a brand or retailer’s products on their website. Brands have the option to allow experts, brand representatives, and previous purchasers to respond publicly to the questions.<ref>{{cite news|last1=Bazaarvoice|title=Questions & Answers|url=https://www.bazaarvoice.com/questions-and-answers/|accessdate=19 May 2020}}</ref> |
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'''Connections''' |
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This software allows Bazaarvoice’s brand clients to respond to shopper questions and reviews on the retailer sites on which their products are sold.<ref>{{cite news|last1=Bazaarvoice|title=Connections|url=https://www.bazaarvoice.com/ratings-and-reviews/|accessdate=19 May 2020}}</ref> |
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'''Sampling''' |
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Through a variety of sampling campaign options, brands can ask consumers to try their product for free in exchange for honest feedback in the form of a review or social media post. Bazaarvoice matches products with the target consumer demographic, manages the logistics of shipping and fulfillment, and collects reviews and other forms of UGC for the items sampled.<ref>{{cite news|last1=Bazaarvoice|title=Sampling|url=https://www.bazaarvoice.com/sampling/|accessdate=19 May 2020}}</ref> |
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'''Curations''' |
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This software mines the content consumers post on social networks using or wearing a brand’s products. With the poster’s permission, the brand can then use the content for marketing purposes.<ref>{{cite news|last1=Bazaarvoice|title=Curations|url=https://www.bazaarvoice.com/curations/|accessdate=19 May 2020}}</ref> |
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'''Insights''' |
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This application surfaces high-level data points about a Bazaarvoice client’s UGC collection efforts, content coverage, common customer questions, and product performance. It also allows brands and retailers to compare their products’ performance against industry benchmarks across key metrics. Using machine learning, Insights conducts positive and negative sentiment analysis on product quality, price, shipping, customer service, and more. It then provides suggestions about what needs improvement to inform product development and marketing strategy.<ref>{{cite news|last1=Bazaarvoice|title=Insights|url=https://www.bazaarvoice.com/insights/|accessdate=19 May 2020}}</ref> |
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== References == |
== References == |
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Revision as of 22:07, 19 May 2020
 | |
| Company type | Private company |
|---|---|
| Industry | Software |
| Founded | 2005 |
| Founder | Brett Hurt |
| Headquarters | |
| Website | www |
Bazaarvoice is a technology company that provides software that allows brands and retailers to collect and display several types of authentic user-generated content (UGC) on their e-commerce websites. The types of UGC include product ratings and reviews, shopper questions and answers, and curated social content. The company helps clients generate UGC through content acquisition solutions like sampling programs, sweepstakes, and other offerings.
The Bazaarvoice Network of clients encompasses more than 6,200 global brand and retailer websites, reaching over a billion shoppers each month.
History
Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas, [1] which continues to be the location of the company’s headquarters today. In the years since, it has expanded globally to include offices in New York City, Chicago, Toronto, London, Munich, Belfast, Paris, Amsterdam, Vilnius, Sydney, and, most recently, Bengaluru. The company has over 800 global employees.
After going public on the NASDAQ in 2012[2] the company was taken private in 2018 after being purchased by Marlin Equity Partners.[3]
The company has made a variety of acquisitions. The most recent include AddStructure,[4] a natural language processing platform, in 2018, and Influenster,[5] a product discovery and reviews platform with nearly six million community members worldwide, in 2019.
Services
Ratings & Reviews
This software allows brands and retailers to collect authentic ratings, reviews, and photos from their customers to display on their own sites, as well as on retailer websites where they sell their products. This solution also allows Bazaarvoice clients the ability to respond to any ratings and reviews they may receive.[6]
Questions & Answers
This software allows shoppers to ask questions about a brand or retailer’s products on their website. Brands have the option to allow experts, brand representatives, and previous purchasers to respond publicly to the questions.[7]
Connections
This software allows Bazaarvoice’s brand clients to respond to shopper questions and reviews on the retailer sites on which their products are sold.[8]
Sampling
Through a variety of sampling campaign options, brands can ask consumers to try their product for free in exchange for honest feedback in the form of a review or social media post. Bazaarvoice matches products with the target consumer demographic, manages the logistics of shipping and fulfillment, and collects reviews and other forms of UGC for the items sampled.[9]
Curations
This software mines the content consumers post on social networks using or wearing a brand’s products. With the poster’s permission, the brand can then use the content for marketing purposes.[10]
Insights
This application surfaces high-level data points about a Bazaarvoice client’s UGC collection efforts, content coverage, common customer questions, and product performance. It also allows brands and retailers to compare their products’ performance against industry benchmarks across key metrics. Using machine learning, Insights conducts positive and negative sentiment analysis on product quality, price, shipping, customer service, and more. It then provides suggestions about what needs improvement to inform product development and marketing strategy.[11]
References
- ^ Hawkins, Lori (20 November 2013). "Bazaarvoice makes CEO change". MyStatesman. Retrieved 16 March 2018.
- ^ Cowan, Lynn (24 February 2012). "IBazaarvoice IPO opens up 33% after pricing". MarketWatch. Retrieved 19 May 2020.
- ^ Anderson, Will (21 January 2018). "Austin tech luminary to quit Bazaarvoice after $521M buyout". Austin Business Journal. Retrieved 15 May 2018.
- ^ O'Shea, Dan (26 February 2018). "Bazaarvoice acquires AddStructure to improve UGC". RetailDive. Retrieved 19 May 2020.
- ^ Williams, Robert (03 September 2019). "Bazaarvoice acquires Influenster to boost online product reviews". Mobile Marketer. Retrieved 19 May 2020.
{{cite news}}: Check date values in:|date=(help) - ^ Bazaarvoice. "Ratings & Reviews". Retrieved 19 May 2020.
- ^ Bazaarvoice. "Questions & Answers". Retrieved 19 May 2020.
- ^ Bazaarvoice. "Connections". Retrieved 19 May 2020.
- ^ Bazaarvoice. "Sampling". Retrieved 19 May 2020.
- ^ Bazaarvoice. "Curations". Retrieved 19 May 2020.
- ^ Bazaarvoice. "Insights". Retrieved 19 May 2020.