Beko: Difference between revisions
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Beko is a budget brand name and continues to be in use for a number of Arçelik A.Ş. products such as [[television set]]s,<ref>[http://www.beko.com.tr/led-televizyonlar-led-tv.html Beko Türkiye: LED Televizyonlar]</ref> [[refrigerator]]s, [[washing machine]]s and [[dishwasher]]s, in several countries.<ref>{{cite web|url=http://www.beko.co.uk/Pg/BekoBrands|title=Beko Brands|publisher=beko.co.uk|date=|accessdate=21 June 2012}}</ref> |
Beko is a budget brand name and continues to be in use for a number of Arçelik A.Ş. products such as [[television set]]s,<ref>[http://www.beko.com.tr/led-televizyonlar-led-tv.html Beko Türkiye: LED Televizyonlar]</ref> [[refrigerator]]s, [[washing machine]]s and [[dishwasher]]s, in several countries.<ref>{{cite web|url=http://www.beko.co.uk/Pg/BekoBrands|title=Beko Brands|publisher=beko.co.uk|date=|accessdate=21 June 2012}}</ref> |
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In the [[UK]] Beko products have had a number of reliability issues where the products have caught fire and caused house fires and many thousands of products have been recalled<ref>{{cite web|url=https://www.google.co.uk/search?num=50&biw=1440&bih=728&q=beko+fire+explosion&oq=beko+fire+explosion|title=Reports of incidents of Beko fires}}</ref> |
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Beko changed its [[Commons:File:Beko logo.svg|old logo]] for a [[Commons:File:Beko_2014_logo.png|new one]] in June 2014.<ref name=BekoBarcelona/> |
Beko changed its [[Commons:File:Beko logo.svg|old logo]] for a [[Commons:File:Beko_2014_logo.png|new one]] in June 2014.<ref name=BekoBarcelona/> |
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Revision as of 00:29, 19 June 2017
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| Company type | Anonim Şirket |
|---|---|
| Industry | Major appliances Small appliances Electronics Technology |
| Founded | 1967 |
| Founder | Vehbi Koç |
| Fate | Merged with its parent company Arçelik A.Ş. |
| Headquarters | Istanbul, Turkey |
Key people | Vehbi Koç (Founder) |
| Products | Products Laundry machines and dryers Refrigerators Freezers Dishwashers Kitchen stoves Room air conditioners Microwaves Ovens Counter top appliances Audio products Visual products TV sets Laptop computers Computer-related electronics Media products |
| Revenue | 5,091,390,000 Euro (2020)  |
| 358,628,000 Euro (2020) | |
| Owner | Arçelik A.Ş. |
Number of employees | 30,000 (2020) |
| Parent | Koç Holding |
| Website | beko.com |
Beko /bɛkoʊ/ is a Turkish domestic appliance and consumer electronics brand of Arçelik A.Ş.[1] controlled by Koç Holding.
History
Beko Elektronik A.Ş. was founded by Vehbi Koç , the founder of Koç Holding (who also founded Arçelik A.Ş.,the parent company of Beko, in 1955),and Leon Bejerano in Istanbul, Turkey, 1967.
In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.[2]
In April 2008, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.[3]
At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities in whole.[4]
Beko is a budget brand name and continues to be in use for a number of Arçelik A.Ş. products such as television sets,[5] refrigerators, washing machines and dishwashers, in several countries.[6]
In the UK Beko products have had a number of reliability issues where the products have caught fire and caused house fires and many thousands of products have been recalled[7]
Beko changed its old logo for a new one in June 2014.[8]
Sponsorships
Beko has been the official sponsor of the Turkish and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.[9] Beko is also among the official sponsors of the Spanish football team FC Barcelona[8] and Turkish football team Beşiktaş JK,[10] Turkmen football club FC HTTU[11] and has been one of the largest advertisers in the English Premier League since 2008,[12] and an official sponsor of the FA Cup.[13]
References
- ^ Arçelik A.Ş.: Brands
- ^ Boulden, Jim (17 January 2005). "Turkey switches on to TV market". CNN.com. Retrieved 21 November 2011.
- ^ "Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008" (PDF). Koç Holding. Retrieved 13 June 2012.
- ^ "Annual Report 2009" (PDF). Arçelik A.Ş. Retrieved 13 June 2012.
- ^ Beko Türkiye: LED Televizyonlar
- ^ "Beko Brands". beko.co.uk. Retrieved 21 June 2012.
- ^ "Reports of incidents of Beko fires".
- ^ a b FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"
- ^ FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup"
- ^ Fanatik: "Beşiktaş Beko ile imzaladı"
- ^ 4 ýyldan soň 4-nji çempionlyk
- ^ SportsPro: "Beko teams up with The Football League"
- ^ Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"