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'''ICI Paris XL''' is a perfume shop chain founded in the late 1960s in [[Belgium]]. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on the their way to buy perfume from the famous French capital [[Paris]]. The XL refers to the location of the companies first store, which was located in [[Ixelles]] (pronounced XL), which is a suburb of [[Brussels]].
'''ICI Paris XL''' is a perfume shop chain founded in the late 1960s in [[Belgium]]. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on the their way to buy perfume from the famous French capital [[Paris]]. The XL refers to the location of the companies first store, which was located in [[Ixelles]] (pronounced XL), which is a suburb of [[Brussels]].


The Company was acquired by the [[Kruidvat]] Group in 1996, which then in-turn became part of the [[AS Watson]] Group in 2002.
The Company was acquired by the [[Kruidvat]] Group in 1996, which then in-turn became part of the [[A.S. Watson Group]] in 2002.


After the acquisition by the [[A.S. Watson Group]], the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in three different countries, [[Belgium]], [[The Netherlands]] and [[Luxembourg]]. Each store is stylish, with a contemporary design, while the range of luxury fragrances includes top designers and the most exclusive brands, making ICI Paris XL the market leader in this sector.
After the acquisition by the [[A.S. Watson Group]], the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in three different countries, [[Belgium]], [[The Netherlands]] and [[Luxembourg]]. Each store is stylish, with a contemporary design, while the range of luxury fragrances includes top designers and the most exclusive brands, making ICI Paris XL the market leader in this sector.

Revision as of 22:35, 16 July 2011

ICI Paris XL
Company typeSubsidiary of A.S. Watson Group
IndustryRetail
Headquarters
Number of locations
Belgium, The Netherlands & Luxembourg
Key people
Domonic Lai (Group Managing Director)
ProductsPerfume
OwnerA.S. Watson Group
ParentHutchinson Whampoa

ICI Paris XL is a perfume shop chain founded in the late 1960s in Belgium. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on the their way to buy perfume from the famous French capital Paris. The XL refers to the location of the companies first store, which was located in Ixelles (pronounced XL), which is a suburb of Brussels.

The Company was acquired by the Kruidvat Group in 1996, which then in-turn became part of the A.S. Watson Group in 2002.

After the acquisition by the A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in three different countries, Belgium, The Netherlands and Luxembourg. Each store is stylish, with a contemporary design, while the range of luxury fragrances includes top designers and the most exclusive brands, making ICI Paris XL the market leader in this sector.