Draft:Capture Bizarre

Capture Bizarre logo

Capture Bizarre is a humorous web site established and published in Argentina. Lauched in 2014, it was influenced by 9gag, a website which was predominant in Argentina prior to the appearance of sites like Capture Bizarre. This site hosts a community over six millon people strong in Argentina. Its founder, and current director, is Mauricio Vesprini, BA in Marketing.

Biographical Review

The site allows its users to create memes via the "memes generator". It is similar to the 9gag's post generator which was also worldwide popular. 9gag posts are called "gags", whereas in Capture Bizarre they are simply memes (rage comic) .

The page is, despite some differences, similar to a traditional blog layout. The website name is because originally screenshots of user mistakes in social media or some other humorous details were shared. These compositions contain an image that is usually accompanied by captions that work as a brief comment or a complementary description. Capture Bizarre was notable for being, just as 9gag was, one of the brands that via humour got closer to Argentina in 1990s. Prior to the emergence of Capture Bizarre, most graphic humour circulating among users in Argentina, came from webpage outside the country .

The content and themes of these pieces often show memes from the internet world, celebrities and personalities, designs that evidence everyday activities with humorous takes, jokes regarding certain stereotypes of men, women, politicians, negative criticism of certain artists, actors, parodies, satires, short stories, or comments about specific events. Any registered user may create these pieces in the webpage.

In 2018, Mauricio Vesprini, along with Julián Morales, presented the online memes generator via Capture Bizarre. Once in the server, these images can be shared with other users or downloaded to be shared in social media. Afterwards, Capture Bizarre changed its approach to users. It was determined that they would collect the users' creations and analyse them before they were posted.

One of the image that got the highest repercussion was the Berni Sanders meme during the year 2021. It became a source of revenue for charitable cause. The democrat senator collected almos tow millon dollars from the sale of t-shirts and sweatshirts featuring his image. The collected money went to charitable organisations in his home state Vermont.

During the preventive and mandatory social isolation that was installed in the year 2020, the number of users accessing the platform largely increased. This situation led to the inclusion of academic content related to the growth of Capture Bizarre in the curriculum for marketing students at the National University of Rio Negro. Capture Bizarre members delivered lectures and members of that University were able to present their analysis.