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Alter: title, template type, script-title. Add: magazine. Removed parameters. Some additions/deletions were parameter name changes. | Use this bot. Report bugs. | Suggested by Jamesluiz102 | Category:Korean-language albums | #UCB_Category 163/410
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The title track, "Don't Call Me" is a [[Hip hop music|hip hop]]-based dance song that combines a signature [[vocoder]] sound with an intense [[Roland TR-808|808]] bass, [[synth]] sound, and sampled vocal source. Written by [[Kenzie (songwriter)|Kenzie]] and produced by Kenzie, [[Dem Jointz]], [[Yoo Young-jin]], Robbin, and [[Ryan S. Jhun]], the song is described as "a thrilling dance song [that] captures complex emotions after a love betrayal" and a "straightforward expression of the pain of being thoroughly betrayed by love." The members' vocals "expressing hysterical feelings...increase the immersion of the song."<ref name="MTV" /><ref>{{cite web |url=https://entertain.naver.com/now/read?oid=609&aid=0000398114 |title=‘컴백’ 샤이니, 정규 7집 타이틀 곡 ‘Don’t Call Me‘ 확정 ’힙합 댄스곡‘ |language=Korean |trans-title=Comeback: Shinee confirms the title track 'Hip-hop dance song' 'Don't Call Me' of their 7th regular album |last=Hwang |first=Hye-jin |date=February 8, 2021 |website=Newsen |publisher= |access-date=March 3, 2021}}</ref> The group was looking for an impactful and strong song to emphasize their return from their hiatus. According to Taemin, there were a lot of potential title tracks including "Heart Attack" and "I Really Want You", but the group leaned towards "Don't Call Me" as a standout track. The group did not want to just showcase the group's usual style, but instead emphasize the performance aspect with the release.<ref name="forbes">{{cite web|url=https://www.forbes.com/sites/jeffbenjamin/2021/02/23/shinee-return-to-form-with-dont-call-me-comeback-album-these-are-our-natural-selves/|title=Shinee Return To Form With 'Don't Call Me' Comeback Album: 'These Are Our Natural Selves'|work=Forbes|first=Jeff|last=Benjamin|accessdate=February 23, 2021}}</ref> The song was cherished by Lee Soo-man, and was initially intended for [[BoA]] for her [[Better (BoA album)|tenth studio album]].<ref name="Showcase" /> Taemin noted that it was their most [[hip hop music|hip hop]]-inspired track, which was something the group had not attempted before.<ref name="forbes" /><ref name="SMCP" /> Rather than focusing too much on being experimental, the group wanted to emphasise the message that "Shinee's back."<ref name="dazed"/>
The title track, "Don't Call Me" is a [[Hip hop music|hip hop]]-based dance song that combines a signature [[vocoder]] sound with an intense [[Roland TR-808|808]] bass, [[synth]] sound, and sampled vocal source. Written by [[Kenzie (songwriter)|Kenzie]] and produced by Kenzie, [[Dem Jointz]], [[Yoo Young-jin]], Robbin, and [[Ryan S. Jhun]], the song is described as "a thrilling dance song [that] captures complex emotions after a love betrayal" and a "straightforward expression of the pain of being thoroughly betrayed by love." The members' vocals "expressing hysterical feelings...increase the immersion of the song."<ref name="MTV" /><ref>{{cite web |url=https://entertain.naver.com/now/read?oid=609&aid=0000398114 |title='컴백' 샤이니, 정규 7집 타이틀 곡 'Don't Call Me' 확정 '힙합 댄스곡' |language=Korean |trans-title=Comeback: Shinee confirms the title track 'Hip-hop dance song' 'Don't Call Me' of their 7th regular album |last=Hwang |first=Hye-jin |date=February 8, 2021 |website=Newsen |publisher= |access-date=March 3, 2021}}</ref> The group was looking for an impactful and strong song to emphasize their return from their hiatus. According to Taemin, there were a lot of potential title tracks including "Heart Attack" and "I Really Want You", but the group leaned towards "Don't Call Me" as a standout track. The group did not want to just showcase the group's usual style, but instead emphasize the performance aspect with the release.<ref name="forbes">{{cite web|url=https://www.forbes.com/sites/jeffbenjamin/2021/02/23/shinee-return-to-form-with-dont-call-me-comeback-album-these-are-our-natural-selves/|title=Shinee Return To Form With 'Don't Call Me' Comeback Album: 'These Are Our Natural Selves'|work=Forbes|first=Jeff|last=Benjamin|accessdate=February 23, 2021}}</ref> The song was cherished by Lee Soo-man, and was initially intended for [[BoA]] for her [[Better (BoA album)|tenth studio album]].<ref name="Showcase" /> Taemin noted that it was their most [[hip hop music|hip hop]]-inspired track, which was something the group had not attempted before.<ref name="forbes" /><ref name="SMCP" /> Rather than focusing too much on being experimental, the group wanted to emphasise the message that "Shinee's back."<ref name="dazed"/>


"Heart Attack" is a [[dance pop]] song with an impactful bass loop and a funky electric guitar melody. It expresses the "feelings of overwhelming love for a lover who turns even pain into joy."<ref name="HeartAttack" /> "Marry You" is a mid-tempo [[contemporary R&B|R&B]] song about proposing a marriage to a long-time lover. It is the final part of a trilogy that began with "[[Replay (Shinee song)|Replay]]" in 2008 and was continued with "[[Odd (album)|Love Sick]]" in 2015.<ref name="forbes"/> In addition, "Code", co-written by Kenzie and produced by Moonshine, is a futuristic dance song with a galloping bass; in the lyrics, the process of approaching a stranger with a dominating presence is likened to deciphering a code.<ref>{{cite web|url=https://www.newsen.com/news_view.php?uid=202102200903052410|title=
"Heart Attack" is a [[dance pop]] song with an impactful bass loop and a funky electric guitar melody. It expresses the "feelings of overwhelming love for a lover who turns even pain into joy."<ref name="HeartAttack" /> "Marry You" is a mid-tempo [[contemporary R&B|R&B]] song about proposing a marriage to a long-time lover. It is the final part of a trilogy that began with "[[Replay (Shinee song)|Replay]]" in 2008 and was continued with "[[Odd (album)|Love Sick]]" in 2015.<ref name="forbes"/> In addition, "Code", co-written by Kenzie and produced by Moonshine, is a futuristic dance song with a galloping bass; in the lyrics, the process of approaching a stranger with a dominating presence is likened to deciphering a code.<ref>{{cite web|url=https://www.newsen.com/news_view.php?uid=202102200903052410|title=샤이니표 청량미 담은 정규 7집 수록곡 'CØDE' 하이라이트 공개|trans-title=Highlights of "Code" from Shinee's 7th full-length album revealed|website=Newsen|last=Lee|first=Min-ji|date=February 20, 2021|access-date=March 6, 2021|language=ko}}</ref> The song is Taemin's favorite on the album.<ref name="MTV" /> The album also contains the energetic pop song "I Really Want You" and "Kiss Kiss", which combines lyrics describing kisses between lovers with a kiss sound effect.<ref>{{cite web|url=https://www.hankookilbo.com/News/Read/A2021021809320001526|title=샤이니, 달콤한 'Kiss Kiss'|trans-title=Shinee, sweet "Kiss Kiss"|website=Hankook Ilbo|last=Hong|first=Hye-min|date=February 18, 2021|access-date=March 6, 2021|language=ko}}</ref> In addition, the reggae genre dance song "Body Rhythm", co-written by [[Jam Factory (music publisher)]]'s Shin Jin-hye and [[H1ghr Music]]'s Woodie Gochild, expresses "dancing with sensous expressions."<ref name="MTV" /><ref>{{cite web |url=https://entertain.v.daum.net/v/20210219090731421 |title=샤이니 정규 7집, 국내외 히트메이커 참여 '완성도↑' |language=Korean |trans-title=Shinee's 7th regular album contains participation from domestic and foreign hitmakers |last=Bae |first=Hyo-joo |date=February 19, 2021 |website=Newsen |publisher= |access-date=March 3, 2021}}</ref> The R&B/pop song "Attention" depicts a romantic date in the middle of the night.<ref>{{cite web|url=https://n.news.naver.com/entertain/article/311/0001264569|title='컴백' 샤이니, 정규 7집 수록곡 '어텐션' 로맨틱한 감성 예고|trans-title="Comeback" Shinee, the romantic sensibility of "Attention" is previewed from the 7th studio album|website=X Sports News|via=Naver|last=Jeon|first=A-ram|date=February 16, 2021|access-date=March 6, 2021|language=ko}}</ref> The final song, "Kind", is an [[emotional ballad|emotional pop ballad]], which according to member Minho "represents the relationship between our members but it's also a song expressing our relationship with our fans; really any person we love or that we care about basically."<ref name="yonhap2"/><ref name="forbes"/> Key felt the song could be open to different interpretations, saying, "It could be about our relationship with our fans, for loved ones, for anyone. But I think the most important thing about this track is that we wanted to express our thankfulness for those we care about."<ref name="SMCP" />
샤이니표 청량미 담은 정규 7집 수록곡 'CØDE' 하이라이트 공개|trans-title=Highlights of "Code" from Shinee's 7th full-length album revealed|website=Newsen|last=Lee|first=Min-ji|date=February 20, 2021|access-date=March 6, 2021|language=ko}}</ref> The song is Taemin's favorite on the album.<ref name="MTV" /> The album also contains the energetic pop song "I Really Want You" and "Kiss Kiss", which combines lyrics describing kisses between lovers with a kiss sound effect.<ref>{{cite web|url=https://www.hankookilbo.com/News/Read/A2021021809320001526|title=샤이니, 달콤한 'Kiss Kiss'|trans-title=Shinee, sweet "Kiss Kiss"|website=Hankook Ilbo|last=Hong|first=Hye-min|date=February 18, 2021|access-date=March 6, 2021|language=ko}}</ref> In addition, the reggae genre dance song "Body Rhythm", co-written by [[Jam Factory (music publisher)]]'s Shin Jin-hye and [[H1ghr Music]]'s Woodie Gochild, expresses "dancing with sensous expressions."<ref name="MTV" /><ref>{{cite web |url=https://entertain.v.daum.net/v/20210219090731421 |title=샤이니 정규 7집, 국내외 히트메이커 참여 '완성도↑' |language=Korean |trans-title=Shinee's 7th regular album contains participation from domestic and foreign hitmakers |last=Bae |first=Hyo-joo |date=February 19, 2021 |website=Newsen |publisher= |access-date=March 3, 2021}}</ref> The R&B/pop song "Attention" depicts a romantic date in the middle of the night.<ref>{{cite web|url=https://n.news.naver.com/entertain/article/311/0001264569|title='컴백' 샤이니, 정규 7집 수록곡 '어텐션' 로맨틱한 감성 예고|trans-title="Comeback" Shinee, the romantic sensibility of "Attention" is previewed from the 7th studio album|website=X Sports News|via=Naver|last=Jeon|first=A-ram|date=February 16, 2021|access-date=March 6, 2021|language=ko}}</ref> The final song, "Kind", is an [[emotional ballad|emotional pop ballad]], which according to member Minho "represents the relationship between our members but it's also a song expressing our relationship with our fans; really any person we love or that we care about basically."<ref name="yonhap2"/><ref name="forbes"/> Key felt the song could be open to different interpretations, saying, "It could be about our relationship with our fans, for loved ones, for anyone. But I think the most important thing about this track is that we wanted to express our thankfulness for those we care about."<ref name="SMCP" />


==Release and promotion==
==Release and promotion==
[[File:샤이니(SHINee) 두시탈출 컬투쇼 01.png|thumb|right|250px|Shinee during the ''[[Cultwo Show]]'' on [[SBS Power FM]], on February 23, 2021.]]
[[File:샤이니(SHINee) 두시탈출 컬투쇼 01.png|thumb|right|250px|Shinee during the ''[[Cultwo Show]]'' on [[SBS Power FM]], on February 23, 2021.]]
On January 31, 2021, Shinee held a special live stream, "The Ringtone: Shinee is Back", through their official [[YouTube]] and [[V Live|Naver V Live]] channels.<ref>{{Cite web|last=Lee|first=Min-ji|date=January 27, 2021|title="샤이니 is Back" 샤이니 스페셜 라이브 1월 31일 개최(공식)|url=https://m.newsen.com/news_view.php?uid=202101271001462410#_enliple|access-date=January 31, 2021|website=Newsen}}</ref> During the special, the group announced they would make their return with their seventh studio album ''Don't Call Me'' on February 22 and performed the song "Marry You", one of the nine tracks on the upcoming album.<ref>{{Cite web|last=Kim|first=Ye-na|date=February 1, 2021|title=샤이니, 정규 7집 'Don’t Call Me' 22일 발매 [공식입장]|url=https://entertain.naver.com/now/read?oid=311&aid=0001259278|access-date=February 1, 2021|website=Xports News}}</ref> Following the album's announcement, teaser images and a special "mood sampler" video titled "Fake Reality" were released.<ref name="Teasers">{{cite web |url=https://www.gmanetwork.com/entertainment/showbiznews/news/74232/shinee-tease-fans-with-multiple-concept-photos-ahead-of-feb-22-comeback/story |title=Shinee tease fans with multiple concept photos, videos ahead of Feb. 22 comeback |last=Caligan |first=Michelle |date=February 15, 2021 |website=[[GMA News]] |publisher= |access-date=March 7, 2021}}</ref> Later teaser videos featured "Reality" clips of each member.<ref name="Teasers" /> The album was sold through two [[photobook]] versions - "Fake Reality" and "Reality" versions, and four [[jewel case]] editions.<ref name="Teasers" /> For the album's cover and packaging, the group opted for "crisp, clean shots" as opposed to film camera shots and vintage clothing from previous albums, which juxtaposed with the "distorted" and "fake reality" the group finds themselves in.<ref name="RS" /> Alongside the release of teaser images for the album, a special phone number was set up for fans to hear voice messages from the group.<ref name="RS">{{cite web |url=https://www.rollingstone.com/music/music-features/shinee-k-pop-interview-1130990/ |title=How K-Pop Group Shinee Stands The Test of Time |last=Kwak |first=Kristine |date=February 22, 2021 |website=[[Rolling Stone]] |publisher=Wenner Media |access-date=March 3, 2021}}</ref> The hotline was also used to share short snippets from the album's songs, as well as serve as an avenue for fans to leave voice messages.<ref name="HeartAttack">{{cite web |url=https://entertain.v.daum.net/v/20210215091405722 |title=샤이니, 정규 7집 수록곡 'Heart Attack' 하이라이트 음원 공개..에너제틱한 매력 [공식] |language=Korean |trans-title=Shinee, released the highlight sound of 'Heart Attack' from their 7th regular album..energetic charm |last=Lee |first=Seung-hoon |date=February 15, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref><ref name="Showcase" /> The hotline's servers went down temporarily due to the overwhelming number of calls that even the members could not contact the number when they tried calling the hotline.<ref name="Showcase" />
On January 31, 2021, Shinee held a special live stream, "The Ringtone: Shinee is Back", through their official [[YouTube]] and [[V Live|Naver V Live]] channels.<ref>{{Cite web|last=Lee|first=Min-ji|date=January 27, 2021|title="샤이니 is Back" 샤이니 스페셜 라이브 1월 31일 개최(공식)|url=https://m.newsen.com/news_view.php?uid=202101271001462410#_enliple|access-date=January 31, 2021|website=Newsen}}</ref> During the special, the group announced they would make their return with their seventh studio album ''Don't Call Me'' on February 22 and performed the song "Marry You", one of the nine tracks on the upcoming album.<ref>{{Cite web|last=Kim|first=Ye-na|date=February 1, 2021|title=샤이니, 정규 7집 'Don't Call Me' 22일 발매 [공식입장]|url=https://entertain.naver.com/now/read?oid=311&aid=0001259278|access-date=February 1, 2021|website=Xports News}}</ref> Following the album's announcement, teaser images and a special "mood sampler" video titled "Fake Reality" were released.<ref name="Teasers">{{cite web |url=https://www.gmanetwork.com/entertainment/showbiznews/news/74232/shinee-tease-fans-with-multiple-concept-photos-ahead-of-feb-22-comeback/story |title=Shinee tease fans with multiple concept photos, videos ahead of Feb. 22 comeback |last=Caligan |first=Michelle |date=February 15, 2021 |website=[[GMA News]] |publisher= |access-date=March 7, 2021}}</ref> Later teaser videos featured "Reality" clips of each member.<ref name="Teasers" /> The album was sold through two [[photobook]] versions - "Fake Reality" and "Reality" versions, and four [[jewel case]] editions.<ref name="Teasers" /> For the album's cover and packaging, the group opted for "crisp, clean shots" as opposed to film camera shots and vintage clothing from previous albums, which juxtaposed with the "distorted" and "fake reality" the group finds themselves in.<ref name="RS" /> Alongside the release of teaser images for the album, a special phone number was set up for fans to hear voice messages from the group.<ref name="RS">{{cite magazine |url=https://www.rollingstone.com/music/music-features/shinee-k-pop-interview-1130990/ |title=How K-Pop Group Shinee Stands The Test of Time |last=Kwak |first=Kristine |date=February 22, 2021 |magazine=[[Rolling Stone]] |publisher=Wenner Media |access-date=March 3, 2021}}</ref> The hotline was also used to share short snippets from the album's songs, as well as serve as an avenue for fans to leave voice messages.<ref name="HeartAttack">{{cite web |url=https://entertain.v.daum.net/v/20210215091405722 |title=샤이니, 정규 7집 수록곡 'Heart Attack' 하이라이트 음원 공개..에너제틱한 매력 [공식] |language=Korean |trans-title=Shinee, released the highlight sound of 'Heart Attack' from their 7th regular album..energetic charm |last=Lee |first=Seung-hoon |date=February 15, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref><ref name="Showcase" /> The hotline's servers went down temporarily due to the overwhelming number of calls that even the members could not contact the number when they tried calling the hotline.<ref name="Showcase" />


''Don't Call Me'', featuring the album's title track as the lead single alongside its music video, was released on February 22, 2021.<ref name="yonhap" /><ref name="yonhap2">{{cite web|url=https://en.yna.co.kr/view/AEN20210222008000315?section=search|title=Shinee says vigor, passion drove new album following military enlistment hiatus|work=Yonhap|first=Min-ji|last=Lee|accessdate=February 22, 2021}}</ref> Prior to the video's release, the group held a [[V Live]] live stream, "Shinee's Calling: Answered."<ref name="Teasers" /> The album release was accompanied by an online showcase hosted by [[Yunho|U-Know Yunho]] of [[TVXQ]].<ref name="Showcase">{{cite web |url=https://www.clashmusic.com/features/seven-things-we-learned-about-shinees-new-album-dont-call-me |title=Seven Things We Learned About Shinee's New Album 'Don't Call Me' |last=Assis |first=Tássia |date=February 22, 2021 |website=[[Clash (magazine)|Clash]] |publisher= |access-date=March 3, 2021}}</ref>
''Don't Call Me'', featuring the album's title track as the lead single alongside its music video, was released on February 22, 2021.<ref name="yonhap" /><ref name="yonhap2">{{cite web|url=https://en.yna.co.kr/view/AEN20210222008000315?section=search|title=Shinee says vigor, passion drove new album following military enlistment hiatus|work=Yonhap|first=Min-ji|last=Lee|accessdate=February 22, 2021}}</ref> Prior to the video's release, the group held a [[V Live]] live stream, "Shinee's Calling: Answered."<ref name="Teasers" /> The album release was accompanied by an online showcase hosted by [[Yunho|U-Know Yunho]] of [[TVXQ]].<ref name="Showcase">{{cite web |url=https://www.clashmusic.com/features/seven-things-we-learned-about-shinees-new-album-dont-call-me |title=Seven Things We Learned About Shinee's New Album 'Don't Call Me' |last=Assis |first=Tássia |date=February 22, 2021 |website=[[Clash (magazine)|Clash]] |publisher= |access-date=March 3, 2021}}</ref>


Shinee promoted ''Don't Call Me'' through various [[Music programs of South Korea|music programs]], variety and reality shows, and radio programs. Onew and Key admitted that they faced difficulty learning the choreography of "Don't Call Me" due to its intensity.<ref name="RS" /> Taemin described it as a "world-shocking/surprising performance".<ref name="MTV" /> Shinee began music show promotions at ''[[M Countdown]]'', where they performed "Don't Call Me" and "Heart Attack".<ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/02/25/GOS4FWEWFK7HQRNNMMOBA7JQJU/ |title='엠카' 강다니엘, 청하 꺾고 1위 "다니티 덕분"…샤이니·선미 컴백 [종합] |language=Korean |trans-title=M Countdown: Kang Daniel beats Chungha, thanks "Danity"...Shinee and Sunmi come back |last=Jang |first=Woo-young |date=February 25, 2021 |website=[[The Chosun Ilbo|Chosun]] |publisher= |access-date=March 3, 2021}}</ref> The group performed the two songs in succeeding music shows ''[[Music Bank (TV series)|Music Bank]]'', ''[[Show! Music Core]]'', and ''[[Inkigayo]]''.<ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/02/26/KHNKFYYU2LQ4ZAHM2LRMTXOX3E/ |title='뮤뱅' 방탄소년단, 아이유 꺾고 1위..샤이니원호선미온앤오프 컴백 [종합] |language=Korean |trans-title=Music Bank: BTS beats IU...Shinee and Sunmi return |last=Lee |first=Seung-hoon |date=February 26, 2021 |website=[[The Chosun Ilbo|Chosun]] |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/02/27/DE6KKBOFHQWAXV33V5QYF6AL5E/ |title='음악중심' 강다니엘, 아이유·청하 꺾고 1위…4관왕 위엄 "이제 예고편" [종합] |language=Korean |trans-title=Music Core: Kang Daniel beats IU and Chungha for his 4th win |last=Kim |first=Soo-hyun |date=February 27, 2021 |website=[[The Chosun Ilbo|Chosun]] |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://star.mt.co.kr/stview.php?no=2021022815332260264&MS2 |title='인기가요' 아이유 1위·선미·샤이니 컴백..'MC 민나현' 아듀[종합] |language=Korean |trans-title=Inkigayo: Kang Daniel beats Chungha and IU, MCs MinNaHyun depart |last=Han |first=Hae-son |date=February 28, 2021 |website=[[Maeil Business Newspaper]] |publisher= |access-date=March 3, 2021}}</ref> The group received music show wins for "Don't Call Me" on ''[[Show Champion]]'', ''M Countdown'', ''Show! Music Core'', and ''Inkigayo'' during their first week of eligibility, as well as trophies on ''Show Champion'' and ''M Countdown'' the following week.<ref name="FirstWin">{{Cite web|date=March 3, 2021|title='샤이니, 컴백 후 영광의 1위…온앤오프·위아이·원호 컴백 (쇼챔피언) [종합] |url=http://xportsnews.com/?ac=article_view&entry_id=1396042#linkpop |trans-title=Shinee wins first Number 1 after comeback...ONF, WEi and Wonho comebacks (Show Champion) |last=Ha |first=Ji-won |website=XSportsNews |language=ko |access-date=March 3, 2021}}</ref><ref name="SecondWin">{{cite web |url=https://entertain.naver.com/now/read?oid=117&aid=0003469280 |title='엠카' 샤이니, 1위 등극…故 종현 언급 "아직 빈자리 커, 보고 싶고 그립다" 뭉클 [종합] |language=Korean |trans-title=M Countdown: Shinee reaches No 1, mentions the late Jonghyun, "We miss you so much" |last=Jung |first=Ji-hyun |date=March 4, 2021 |website=MyDaily |publisher= |access-date=March 4, 2021}}</ref><ref name="ThirdWin">{{Cite web|last=Kang|first=Min-kyung|date=March 6, 2021|script-title=ko:'음악중심' 샤이니, 1위 3관왕 "샤이니 월드, 사랑하고 감사해요" [★밤TView]|trans-title='Music Core' Shinee, 1st place 3 crowns "Shinee World, I love you and thank you" [★Night TView]|url=https://n.news.naver.com/entertain/article/108/0002937387|url-status=live|archive-url=https://web.archive.org/web/20210306081924/https://n.news.naver.com/entertain/article/108/0002937387|archive-date=March 6, 2021|access-date=March 6, 2021|website=StarNews|language=ko|via=Naver}}</ref><ref name="FourthWin">{{cite web |url=https://entertain.naver.com/now/read?oid=609&aid=0000409753 |title=‘인기가요’ 샤이니 1위→4관왕 유종의 미 "샤이니월드 고마워요"(종합) |language=Korean |trans-title=Inkigayo: Shinee wins 1st place, 4th overall win, "Thank you to Shinee World" |last=Hwang |first=Hyejin |date=March 7, 2021 |website=Newsen |publisher= |access-date=March 7, 2021}}</ref><ref name="FifthWin">{{Cite web|date=March 10, 2021|title='쇼챔' 샤이니, 출연 없이 1위+음악방송 5관왕 달성 [종합] |url=https://star.mt.co.kr/stview.php?no=2021031019155765078 |trans-title=Shinee wins 1st place on "Show Champion" without appearing and 5th win on music shows overall |last=Kang |first=Min-kyung |website=StarNews |language=ko |access-date=March 10, 2021}}</ref><ref name="SixthWin">{{Cite web|date=March 11, 2021|title='쇼챔' 샤이니, 출연 없이 1위+음악방송 5관왕 달성 [종합] |url=http://mksports.co.kr/view/2021/235803/ |trans-title='M Countdown' SHINee wisn 1st place without broadcast appearance|last=Jin|first=Joo-hee |website=MK Sports|language=ko |access-date=March 11, 2021}}</ref> Minho returned to ''Show! Music Core'' as a guest MC for the March 6 broadcast, where he filled in for Hyunjin of [[Stray Kids]].<ref>{{cite web |url=https://entertain.naver.com/read?oid=477&aid=0000288047 |title=샤이니 민호, '학폭' 현진 대신 6일 '음중' 스페셜 MC[공식] |language=Korean |trans-title=Shinee Minho subs for Stray Kids' Hyunjin as special MC for Show! Music Core |last=Kim |first=Hyunrok |date=March 4, 2021 |website=SPOTV News |publisher= |access-date=March 6, 2021}}</ref>
Shinee promoted ''Don't Call Me'' through various [[Music programs of South Korea|music programs]], variety and reality shows, and radio programs. Onew and Key admitted that they faced difficulty learning the choreography of "Don't Call Me" due to its intensity.<ref name="RS" /> Taemin described it as a "world-shocking/surprising performance".<ref name="MTV" /> Shinee began music show promotions at ''[[M Countdown]]'', where they performed "Don't Call Me" and "Heart Attack".<ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/02/25/GOS4FWEWFK7HQRNNMMOBA7JQJU/ |title='엠카' 강다니엘, 청하 꺾고 1위 "다니티 덕분"…샤이니·선미 컴백 [종합] |language=Korean |trans-title=M Countdown: Kang Daniel beats Chungha, thanks "Danity"...Shinee and Sunmi come back |last=Jang |first=Woo-young |date=February 25, 2021 |website=[[The Chosun Ilbo|Chosun]] |publisher= |access-date=March 3, 2021}}</ref> The group performed the two songs in succeeding music shows ''[[Music Bank (TV series)|Music Bank]]'', ''[[Show! Music Core]]'', and ''[[Inkigayo]]''.<ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/02/26/KHNKFYYU2LQ4ZAHM2LRMTXOX3E/ |title='뮤뱅' 방탄소년단, 아이유 꺾고 1위..샤이니원호선미온앤오프 컴백 [종합] |language=Korean |trans-title=Music Bank: BTS beats IU...Shinee and Sunmi return |last=Lee |first=Seung-hoon |date=February 26, 2021 |website=[[The Chosun Ilbo|Chosun]] |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/02/27/DE6KKBOFHQWAXV33V5QYF6AL5E/ |title='음악중심' 강다니엘, 아이유·청하 꺾고 1위…4관왕 위엄 "이제 예고편" [종합] |language=Korean |trans-title=Music Core: Kang Daniel beats IU and Chungha for his 4th win |last=Kim |first=Soo-hyun |date=February 27, 2021 |website=[[The Chosun Ilbo|Chosun]] |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://star.mt.co.kr/stview.php?no=2021022815332260264&MS2 |title='인기가요' 아이유 1위·선미·샤이니 컴백..'MC 민나현' 아듀[종합] |language=Korean |trans-title=Inkigayo: Kang Daniel beats Chungha and IU, MCs MinNaHyun depart |last=Han |first=Hae-son |date=February 28, 2021 |website=[[Maeil Business Newspaper]] |publisher= |access-date=March 3, 2021}}</ref> The group received music show wins for "Don't Call Me" on ''[[Show Champion]]'', ''M Countdown'', ''Show! Music Core'', and ''Inkigayo'' during their first week of eligibility, as well as trophies on ''Show Champion'' and ''M Countdown'' the following week.<ref name="FirstWin">{{Cite web|date=March 3, 2021|title='샤이니, 컴백 후 영광의 1위…온앤오프·위아이·원호 컴백 (쇼챔피언) [종합] |url=http://xportsnews.com/?ac=article_view&entry_id=1396042#linkpop |trans-title=Shinee wins first Number 1 after comeback...ONF, WEi and Wonho comebacks (Show Champion) |last=Ha |first=Ji-won |website=XSportsNews |language=ko |access-date=March 3, 2021}}</ref><ref name="SecondWin">{{cite web |url=https://entertain.naver.com/now/read?oid=117&aid=0003469280 |title='엠카' 샤이니, 1위 등극…故 종현 언급 "아직 빈자리 커, 보고 싶고 그립다" 뭉클 [종합] |language=Korean |trans-title=M Countdown: Shinee reaches No 1, mentions the late Jonghyun, "We miss you so much" |last=Jung |first=Ji-hyun |date=March 4, 2021 |website=MyDaily |publisher= |access-date=March 4, 2021}}</ref><ref name="ThirdWin">{{Cite web|last=Kang|first=Min-kyung|date=March 6, 2021|script-title=ko:'음악중심' 샤이니, 1위 3관왕 "샤이니 월드, 사랑하고 감사해요" [★밤TView]|trans-title='Music Core' Shinee, 1st place 3 crowns "Shinee World, I love you and thank you" [★Night TView]|url=https://n.news.naver.com/entertain/article/108/0002937387|url-status=live|archive-url=https://web.archive.org/web/20210306081924/https://n.news.naver.com/entertain/article/108/0002937387|archive-date=March 6, 2021|access-date=March 6, 2021|website=StarNews|language=ko|via=Naver}}</ref><ref name="FourthWin">{{cite web |url=https://entertain.naver.com/now/read?oid=609&aid=0000409753 |title='인기가요' 샤이니 1위→4관왕 유종의 미 "샤이니월드 고마워요"(종합) |language=Korean |trans-title=Inkigayo: Shinee wins 1st place, 4th overall win, "Thank you to Shinee World" |last=Hwang |first=Hyejin |date=March 7, 2021 |website=Newsen |publisher= |access-date=March 7, 2021}}</ref><ref name="FifthWin">{{Cite web|date=March 10, 2021|title='쇼챔' 샤이니, 출연 없이 1위+음악방송 5관왕 달성 [종합] |url=https://star.mt.co.kr/stview.php?no=2021031019155765078 |trans-title=Shinee wins 1st place on "Show Champion" without appearing and 5th win on music shows overall |last=Kang |first=Min-kyung |website=StarNews |language=ko |access-date=March 10, 2021}}</ref><ref name="SixthWin">{{Cite web|date=March 11, 2021|title='쇼챔' 샤이니, 출연 없이 1위+음악방송 5관왕 달성 [종합] |url=http://mksports.co.kr/view/2021/235803/ |trans-title='M Countdown' SHINee wisn 1st place without broadcast appearance|last=Jin|first=Joo-hee |website=MK Sports|language=ko |access-date=March 11, 2021}}</ref> Minho returned to ''Show! Music Core'' as a guest MC for the March 6 broadcast, where he filled in for Hyunjin of [[Stray Kids]].<ref>{{cite web |url=https://entertain.naver.com/read?oid=477&aid=0000288047 |title=샤이니 민호, '학폭' 현진 대신 6일 '음중' 스페셜 MC[공식] |language=Korean |trans-title=Shinee Minho subs for Stray Kids' Hyunjin as special MC for Show! Music Core |last=Kim |first=Hyunrok |date=March 4, 2021 |website=SPOTV News |publisher= |access-date=March 6, 2021}}</ref>


Prior to the album's release, the group appeared as guests on the February 20 episode of ''[[Knowing Bros]]'', where they performed a sneak peek of "Don't Call Me" as well as a medley of their previous hits.<ref>{{cite web |url=https://entertain.naver.com/now/read?oid=109&aid=0004357092 |title='아는 형님' 샤이니, 팀워크만큼 빛난 입담 [종합] |language=Korean |trans-title=Shinee on 'Knowing Bros,' conversations on teamwork |last=Jeon |first=Mi-yong |date=February 20, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref> On the same day, Shinee appeared on YouTube program Hello82, where they participated in a segment in guessing the meaning of [[Indonesian language|Indonesian]] words.<ref>{{cite web |url=https://www.kompas.com/hype/read/2021/02/20/160415666/kocaknya-shinee-main-tiktok-pakai-lagu-viral-terpesona |title=Kocaknya SHINee, Main TikTok Pakai Lagu Viral Terpesona |language=Indonesian |trans-title=Hilarous Shinee plays with viral songs on TikTok |last=Sari |first=Rintan Puspita |date=February 20, 2021 |website=Kompas.com |publisher= |access-date=March 4, 2021}}</ref> Minho guested on the February 18 episode of ''[[Jessi (musician)|Jessi's]] Showterview'' where he simultaneously promoted ''Don't Call Me'' and his appearances in ''[[Law of the Jungle (TV series)|Law of the Jungle]]'',<ref>{{cite web |url=http://www.xportsnews.com/article/1392081 |title=샤이니 민호 "SM 캐스팅, 母 명함 찢었다…키와 취향 차이로 대립 多" (쇼터뷰)[종합] |language=Korean |trans-title=Shinee Minho "SM Casting's business card ripped…a lot of confrontation with differences between height and taste" |last=Ha |first=Ji-won |date=February 21, 2021 |website=XSports News |publisher= |access-date=March 3, 2021}}</ref> as well as the February 23 episode of ''[[Problem Child in House]]''.<ref>{{cite web |url=https://entertain.naver.com/read?oid=109&aid=0004358307 |title='SM열정맨' 민호가 밝힌 #걸그룹♥#샤이니 컴백→네버엔딩 '군Story' (옥문아) [Oh!쎈 종합] |language=Korean |trans-title=SM's Passionate Man Minho Shows Love for Girl Groups and Shinee's Comeback |last=Kim |first=Soo-hyung |date=February 24, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref> The group was featured in their own reality program, ''Shinee, Inc.'', which began airing on February 24 at [[TVN (South Korean TV channel)|TVN]].<ref>{{cite web |url=https://www.mk.co.kr/star/hot-issues/view/2021/02/186119/ |title=‘빛돌기획’ 샤이니, 본캐+부캐 넘나든 매력 폭발 컴백쇼 |language=Korean |trans-title=Shinee Shows Off Their Explosive Charm in Comeback Show "Shinee Inc." |last=Lee |first=Da-gyeom |date=February 24, 2021 |website=[[Maeil Business Newspaper]] |publisher= |access-date=March 3, 2021}}</ref> Shinee partnered with soju brand [[HiteJinro|Jinro]] to release special Shinee-themed soju bottles; a collaboration video was released on February 24 featuring the group and Jinro's frog mascots dancing to "Don't Call Me."<ref>{{cite web |url=https://kt.wowkorea.jp/news-read/64137.html |title=真露（Jinro）ヒキガエルの「SHINee」「Don’t Call Me」の応援法動画w（動画あり）|language=Japanese |trans-title=Jinro Toad's Cheering Video for Shinee's "Don't Call Me" |last= |first= |date=March 3, 2021 |website=Wow Korea |publisher= |access-date=March 4, 2021}}</ref><ref>{{cite web |url=https://kt.wowkorea.jp/news-read/63644.html |title= 「Shinee」X「真露（Jinro）」コラボ動画公開!!（動画あり） |language=Japanese |trans-title=Shinee x Jinro's collaboration video released |last= |first= |date=February 24, 2021 |website=Wow Korea |publisher= |access-date=March 4, 2021}}</ref> Key and Minho guested on web variety show ''Painful Date'' on February 24,<ref>{{cite web |url=http://www.slist.kr/news/articleView.html?idxno=229362 |title='괴로운 데이트' 샤이니 민호, 불꽃 카리스마랩 과시 |language=Korean |trans-title=Painful Date: Shinee Minho shows off his flaming charisma |last=Yong |first=Wonjoong |date=February 24, 2021 |website=Single List |publisher= |access-date=March 5, 2021}}</ref> while Key was interviewed on YouTube program ''Milanonna''.<ref>{{cite web |url=http://www.xportsnews.com/?ac=article_view&entry_id=1395256 |title=샤이니 키 "운 좋게 3년 만에 데뷔, 여러 명 제쳤다" (밀라논나) |language=Korean |trans-title=Shinee Key, "I'm lucky to have debuted in 3 years after overtaking several people" |last=Kim |first=Yena |date=March 2, 2021 |website=XSports News |publisher= |access-date=March 7, 2021}}</ref> Onew and Minho appeared as guests on the February 27 episode of ''[[DoReMi Market]]'', where Key serves as a regular cast member; the three promoted the comeback on the show.<ref>{{cite web |url=https://entertain.naver.com/read?oid=109&aid=0004360407 |title='놀토' 샤이니 민호, "태연, 키에게만 면회가서 서운해…'놀토' 위한 큰 그림?" [종합] |language=Korean |trans-title=Amazing Saturday - Shinee Minho: "Taeyeon, you only see Key...the big picture for 'Nolto?'" |last=Kim |first=Ye-sol |date=February 27, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref> Shinee both performed "Don't Call Me" and participated in sketches on the February 28 broadcast of comedy show ''[[Comedy Big League]]''.<ref>{{cite web |url=https://www.hankyung.com/entertainment/article/202102281059I |title=‘코미디빅리그’ 샤이니 ‘사이코러스’ 출격 화려한 퍼포먼스 |language=Korean |trans-title=Comedy Big League: Shining Shinee's splendid performance |last=Lee |first=Joon-hyun |date=February 28, 2021 |website=Hankyung |publisher= |access-date=March 3, 2021}}</ref> After the group's ''Inkigayo'' performance on February 28, a special interview, ''Shinee Exclusive!'', was broadcast that featured Shinee being interviewed by Kiwi Media Group producer Kim Hyung Suk and DJ and SM labelmate Raiden.<ref>{{Cite news|last=Kim|first=Hyung-suk|date=February 26, 2021|title=[김형석 칼럼]아이돌 단상(with 샤이니)|language=Korean|trans-title=A stray thought on idols (with Shinee)|work=Sports Seoul|url=https://entertain.naver.com/now/read?oid=468&aid=0000746414|access-date=March 4, 2021}}</ref> On the same day, Key and Minho appeared in the variety program ''Where Is My Home?'' where they helped search for possible home for a family.<ref>{{cite web |url=https://www.mk.co.kr/star/broadcasting-service/view/2021/02/191788/ |title='구해줘 홈즈' 샤이니 민호 "첫 독립 위해 직접 발품 팔았다" |language=Korean |trans-title=Where is My Home: Shinee Minho, "I sold my own stuff when I began living by myself" |last=Seong |first=Jeong-eun |date=February 26, 2021 |website=Star Today |publisher= |access-date=March 6, 2021}}</ref> Onew and Taemin guested in the vlog of Korean-Indonesian [[YouTuber]]s Kimbab Family where they visited SM Entertainment.<ref>{{cite web |url=https://www.idntimes.com/hype/entertainment/indah-purwitasari-2/akrab-banget-10-potret-gemas-taemin-onew-shinee-dengan-kimbab-family/2 |title=Akrab Banget! 10 Potret Gemas Taemin-Onew SHINee dengan Kimbab Family |language=Indonesian |trans-title=10 Portraits of Shinee's Onew and Taemin with Kimbab Family |last=Purwitsari |first=Indah |date=March 1, 2021 |website=IDN Times |publisher= |access-date=March 4, 2021}}</ref>
Prior to the album's release, the group appeared as guests on the February 20 episode of ''[[Knowing Bros]]'', where they performed a sneak peek of "Don't Call Me" as well as a medley of their previous hits.<ref>{{cite web |url=https://entertain.naver.com/now/read?oid=109&aid=0004357092 |title='아는 형님' 샤이니, 팀워크만큼 빛난 입담 [종합] |language=Korean |trans-title=Shinee on 'Knowing Bros,' conversations on teamwork |last=Jeon |first=Mi-yong |date=February 20, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref> On the same day, Shinee appeared on YouTube program Hello82, where they participated in a segment in guessing the meaning of [[Indonesian language|Indonesian]] words.<ref>{{cite web |url=https://www.kompas.com/hype/read/2021/02/20/160415666/kocaknya-shinee-main-tiktok-pakai-lagu-viral-terpesona |title=Kocaknya SHINee, Main TikTok Pakai Lagu Viral Terpesona |language=Indonesian |trans-title=Hilarous Shinee plays with viral songs on TikTok |last=Sari |first=Rintan Puspita |date=February 20, 2021 |website=Kompas.com |publisher= |access-date=March 4, 2021}}</ref> Minho guested on the February 18 episode of ''[[Jessi (musician)|Jessi's]] Showterview'' where he simultaneously promoted ''Don't Call Me'' and his appearances in ''[[Law of the Jungle (TV series)|Law of the Jungle]]'',<ref>{{cite web |url=http://www.xportsnews.com/article/1392081 |title=샤이니 민호 "SM 캐스팅, 母 명함 찢었다…키와 취향 차이로 대립 多" (쇼터뷰)[종합] |language=Korean |trans-title=Shinee Minho "SM Casting's business card ripped…a lot of confrontation with differences between height and taste" |last=Ha |first=Ji-won |date=February 21, 2021 |website=XSports News |publisher= |access-date=March 3, 2021}}</ref> as well as the February 23 episode of ''[[Problem Child in House]]''.<ref>{{cite web |url=https://entertain.naver.com/read?oid=109&aid=0004358307 |title='SM열정맨' 민호가 밝힌 #걸그룹♥#샤이니 컴백→네버엔딩 '군Story' (옥문아) [Oh!쎈 종합] |language=Korean |trans-title=SM's Passionate Man Minho Shows Love for Girl Groups and Shinee's Comeback |last=Kim |first=Soo-hyung |date=February 24, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref> The group was featured in their own reality program, ''Shinee, Inc.'', which began airing on February 24 at [[TVN (South Korean TV channel)|TVN]].<ref>{{cite web |url=https://www.mk.co.kr/star/hot-issues/view/2021/02/186119/ |title='빛돌기획' 샤이니, 본캐+부캐 넘나든 매력 폭발 컴백쇼 |language=Korean |trans-title=Shinee Shows Off Their Explosive Charm in Comeback Show "Shinee Inc." |last=Lee |first=Da-gyeom |date=February 24, 2021 |website=[[Maeil Business Newspaper]] |publisher= |access-date=March 3, 2021}}</ref> Shinee partnered with soju brand [[HiteJinro|Jinro]] to release special Shinee-themed soju bottles; a collaboration video was released on February 24 featuring the group and Jinro's frog mascots dancing to "Don't Call Me."<ref>{{cite web |url=https://kt.wowkorea.jp/news-read/64137.html |title=真露（Jinro）ヒキガエルの「SHINee」「Don't Call Me」の応援法動画w（動画あり）|language=Japanese |trans-title=Jinro Toad's Cheering Video for Shinee's "Don't Call Me" |last= |first= |date=March 3, 2021 |website=Wow Korea |publisher= |access-date=March 4, 2021}}</ref><ref>{{cite web |url=https://kt.wowkorea.jp/news-read/63644.html |title= 「Shinee」X「真露（Jinro）」コラボ動画公開!!（動画あり） |language=Japanese |trans-title=Shinee x Jinro's collaboration video released |last= |first= |date=February 24, 2021 |website=Wow Korea |publisher= |access-date=March 4, 2021}}</ref> Key and Minho guested on web variety show ''Painful Date'' on February 24,<ref>{{cite web |url=http://www.slist.kr/news/articleView.html?idxno=229362 |title='괴로운 데이트' 샤이니 민호, 불꽃 카리스마랩 과시 |language=Korean |trans-title=Painful Date: Shinee Minho shows off his flaming charisma |last=Yong |first=Wonjoong |date=February 24, 2021 |website=Single List |publisher= |access-date=March 5, 2021}}</ref> while Key was interviewed on YouTube program ''Milanonna''.<ref>{{cite web |url=http://www.xportsnews.com/?ac=article_view&entry_id=1395256 |title=샤이니 키 "운 좋게 3년 만에 데뷔, 여러 명 제쳤다" (밀라논나) |language=Korean |trans-title=Shinee Key, "I'm lucky to have debuted in 3 years after overtaking several people" |last=Kim |first=Yena |date=March 2, 2021 |website=XSports News |publisher= |access-date=March 7, 2021}}</ref> Onew and Minho appeared as guests on the February 27 episode of ''[[DoReMi Market]]'', where Key serves as a regular cast member; the three promoted the comeback on the show.<ref>{{cite web |url=https://entertain.naver.com/read?oid=109&aid=0004360407 |title='놀토' 샤이니 민호, "태연, 키에게만 면회가서 서운해…'놀토' 위한 큰 그림?" [종합] |language=Korean |trans-title=Amazing Saturday - Shinee Minho: "Taeyeon, you only see Key...the big picture for 'Nolto?'" |last=Kim |first=Ye-sol |date=February 27, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref> Shinee both performed "Don't Call Me" and participated in sketches on the February 28 broadcast of comedy show ''[[Comedy Big League]]''.<ref>{{cite web |url=https://www.hankyung.com/entertainment/article/202102281059I |title='코미디빅리그' 샤이니 '사이코러스' 출격 화려한 퍼포먼스 |language=Korean |trans-title=Comedy Big League: Shining Shinee's splendid performance |last=Lee |first=Joon-hyun |date=February 28, 2021 |website=Hankyung |publisher= |access-date=March 3, 2021}}</ref> After the group's ''Inkigayo'' performance on February 28, a special interview, ''Shinee Exclusive!'', was broadcast that featured Shinee being interviewed by Kiwi Media Group producer Kim Hyung Suk and DJ and SM labelmate Raiden.<ref>{{Cite news|last=Kim|first=Hyung-suk|date=February 26, 2021|title=[김형석 칼럼]아이돌 단상(with 샤이니)|language=Korean|trans-title=A stray thought on idols (with Shinee)|work=Sports Seoul|url=https://entertain.naver.com/now/read?oid=468&aid=0000746414|access-date=March 4, 2021}}</ref> On the same day, Key and Minho appeared in the variety program ''Where Is My Home?'' where they helped search for possible home for a family.<ref>{{cite web |url=https://www.mk.co.kr/star/broadcasting-service/view/2021/02/191788/ |title='구해줘 홈즈' 샤이니 민호 "첫 독립 위해 직접 발품 팔았다" |language=Korean |trans-title=Where is My Home: Shinee Minho, "I sold my own stuff when I began living by myself" |last=Seong |first=Jeong-eun |date=February 26, 2021 |website=Star Today |publisher= |access-date=March 6, 2021}}</ref> Onew and Taemin guested in the vlog of Korean-Indonesian [[YouTuber]]s Kimbab Family where they visited SM Entertainment.<ref>{{cite web |url=https://www.idntimes.com/hype/entertainment/indah-purwitasari-2/akrab-banget-10-potret-gemas-taemin-onew-shinee-dengan-kimbab-family/2 |title=Akrab Banget! 10 Potret Gemas Taemin-Onew SHINee dengan Kimbab Family |language=Indonesian |trans-title=10 Portraits of Shinee's Onew and Taemin with Kimbab Family |last=Purwitsari |first=Indah |date=March 1, 2021 |website=IDN Times |publisher= |access-date=March 4, 2021}}</ref>


In March 2021, the group appeared in web show ''IU's Palette'' where host [[IU (singer)|IU]] covered the group's previous hit "[[Sherlock (Clue + Note)]]", while Shinee covered IU's song "Dear Name". Shinee also taught IU the point choreography of "Don't Call Me".<ref>{{cite web |url=https://www.gmanetwork.com/entertainment/showbiznews/news/74709/shinee-and-iu-take-a-trip-down-memory-lane-in-ius-palette/story |title=Shinee and IU take a trip down memory lane in "IU's Palette" |last=Garcia |first=Cara Emmeline |date=March 2, 2021 |website=[[GMA News and Public Affairs|GMA News]] |publisher= |access-date=March 3, 2021}}</ref> Shinee guested and performed "Don't Call Me" on Japanese variety program ''Sôkai jôhô variety Sukkiri!!'' on March 2, which served as their first Japanese television appearance since their hiatus.<ref>{{cite web |url=https://news.yahoo.co.jp/articles/c13b0302d4594d3658f6b06839bb07fe9aa86878 |title=Shinee、「スッキリ」で2年6か月ぶりの新曲初披露　楽曲の注目ポイントをアピール |language=Japanese |trans-title=Shinee debuts new song for the first time in 2 years and 6 months, with attention and appealing points in the music |last= |first= |date=March 2, 2021 |website=Encount |publisher= |access-date=March 3, 2021}}</ref> Shinee guested on the [[SBS Power FM]] show ''[[Cultwo Show]]'' on February 23, while Key and Taemin appeared on [[MBC FM4U]] ''[[Kim Shin-young]]'s Noon Song of Hope'' on March 2, and Onew and Minho guested at [[KBS Cool FM]] show ''[[Kang Han-na]]'s [[Volume Up (radio show)|Volume Up]]'' on March 4.<ref>{{cite web |url=https://www.donga.com/news/Entertainment/article/all/20210223/105572981/1 |title='컬투쇼' 샤이니 민호 "복무 중 결혼한 팬의 두꺼운 편지, 정말 감동" |language=Korean |trans-title=Cultwo Show: Shinee Minho on receiving a letter from a married fan while serving |last= |first= |date=February 23, 2021 |website=Donga |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/03/02/FPH572B36OVKGQTMUHQIACOCWE/ |title=Noon Song of Hope: Shinee Taemin and Key talks about ending fairies and fun with IU |last=Ji |first=Min-kyung |date=March 2, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://www.hankookilbo.com/News/Read/A2021030423070005598 |title='볼륨을 높여요' 샤이니 민호 "태민, 핑계 대고 운동 안 해" |language=Korean |last=Jeong |first=Han-byul |date=March 4, 2021 |website=Hankook Ilbo |publisher= |access-date=March 5, 2021}}</ref> Shinee guested on YouTube channel ODG where they watched video highlights of their career with young children.<ref>{{cite web |url=https://news.mt.co.kr/mtview.php?no=2021030411283952823 |title=샤이니 민호, 故 종현 모르는 아이에게 "좋은 삼촌, 몸이 좀 아파서" |language=Korean |trans-title=Shinee Minho calls Jonghyun a "good uncle, he's just a little sick" |last=Ma |first=Ar-ra |date=March 4, 2021 |website=Money Today |publisher= |access-date=March 5, 2021}}</ref> The group appeared as panelists on the sixth episode of the [[I Can See Your Voice (South Korean season 8)|eighth season]] of ''[[I Can See Your Voice (South Korean TV series)|I Can See Your Voice]]'' on March 5.<ref>{{cite web |url=http://www.slist.kr/news/articleView.html?idxno=230309 |title='너목보8' 강다니엘, 댄서 형 깜짝재회→음치 색출은 실패 |language=Korean |trans-title='I Can See Your Voice 8' Kang Daniel and his Hyung Dancer Reunite...Finding Pitchy Singer Fails |last=Kang |first=Bo-ra |date=February 27, 2021 |website=Single List |publisher= |access-date=March 3, 2021}}</ref> Key appeared on the variety show ''[[I Live Alone (TV series)|I Live Alone]]'', where he showcased his home and spoke to close friend [[Taeyeon]] about promoting ''Don't Call Me'' and mentioning [[Kim Jong-hyun (singer)|Jonghyun]] during one of his speeches.<ref>{{cite web |url=https://entertain.naver.com/now/read?oid=076&aid=0003705507 |title='나혼산' 키 "故종현에 대한 이야기, 필요 이상으로 슬프지 않아" [종합] |language=Korean |trans-title='I Live Alone': Shinee Key Talks About Jonghyun, "I Don't Want People to Pity Me Too Much" |last=Lee |first=Jihyun |date=March 20, 2021 |website=Chosun Sports |publisher= |access-date=March 24, 2021}}</ref>
In March 2021, the group appeared in web show ''IU's Palette'' where host [[IU (singer)|IU]] covered the group's previous hit "[[Sherlock (Clue + Note)]]", while Shinee covered IU's song "Dear Name". Shinee also taught IU the point choreography of "Don't Call Me".<ref>{{cite web |url=https://www.gmanetwork.com/entertainment/showbiznews/news/74709/shinee-and-iu-take-a-trip-down-memory-lane-in-ius-palette/story |title=Shinee and IU take a trip down memory lane in "IU's Palette" |last=Garcia |first=Cara Emmeline |date=March 2, 2021 |website=[[GMA News and Public Affairs|GMA News]] |publisher= |access-date=March 3, 2021}}</ref> Shinee guested and performed "Don't Call Me" on Japanese variety program ''Sôkai jôhô variety Sukkiri!!'' on March 2, which served as their first Japanese television appearance since their hiatus.<ref>{{cite web |url=https://news.yahoo.co.jp/articles/c13b0302d4594d3658f6b06839bb07fe9aa86878 |title=Shinee、「スッキリ」で2年6か月ぶりの新曲初披露 楽曲の注目ポイントをアピール |language=Japanese |trans-title=Shinee debuts new song for the first time in 2 years and 6 months, with attention and appealing points in the music |last= |first= |date=March 2, 2021 |website=Encount |publisher= |access-date=March 3, 2021}}</ref> Shinee guested on the [[SBS Power FM]] show ''[[Cultwo Show]]'' on February 23, while Key and Taemin appeared on [[MBC FM4U]] ''[[Kim Shin-young]]'s Noon Song of Hope'' on March 2, and Onew and Minho guested at [[KBS Cool FM]] show ''[[Kang Han-na]]'s [[Volume Up (radio show)|Volume Up]]'' on March 4.<ref>{{cite web |url=https://www.donga.com/news/Entertainment/article/all/20210223/105572981/1 |title='컬투쇼' 샤이니 민호 "복무 중 결혼한 팬의 두꺼운 편지, 정말 감동" |language=Korean |trans-title=Cultwo Show: Shinee Minho on receiving a letter from a married fan while serving |last= |first= |date=February 23, 2021 |website=Donga |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://www.chosun.com/entertainments/entertain_photo/2021/03/02/FPH572B36OVKGQTMUHQIACOCWE/ |title=Noon Song of Hope: Shinee Taemin and Key talks about ending fairies and fun with IU |last=Ji |first=Min-kyung |date=March 2, 2021 |website=Osen |publisher= |access-date=March 3, 2021}}</ref><ref>{{cite web |url=https://www.hankookilbo.com/News/Read/A2021030423070005598 |title='볼륨을 높여요' 샤이니 민호 "태민, 핑계 대고 운동 안 해" |language=Korean |last=Jeong |first=Han-byul |date=March 4, 2021 |website=Hankook Ilbo |publisher= |access-date=March 5, 2021}}</ref> Shinee guested on YouTube channel ODG where they watched video highlights of their career with young children.<ref>{{cite web |url=https://news.mt.co.kr/mtview.php?no=2021030411283952823 |title=샤이니 민호, 故 종현 모르는 아이에게 "좋은 삼촌, 몸이 좀 아파서" |language=Korean |trans-title=Shinee Minho calls Jonghyun a "good uncle, he's just a little sick" |last=Ma |first=Ar-ra |date=March 4, 2021 |website=Money Today |publisher= |access-date=March 5, 2021}}</ref> The group appeared as panelists on the sixth episode of the [[I Can See Your Voice (South Korean season 8)|eighth season]] of ''[[I Can See Your Voice (South Korean TV series)|I Can See Your Voice]]'' on March 5.<ref>{{cite web |url=http://www.slist.kr/news/articleView.html?idxno=230309 |title='너목보8' 강다니엘, 댄서 형 깜짝재회→음치 색출은 실패 |language=Korean |trans-title='I Can See Your Voice 8' Kang Daniel and his Hyung Dancer Reunite...Finding Pitchy Singer Fails |last=Kang |first=Bo-ra |date=February 27, 2021 |website=Single List |publisher= |access-date=March 3, 2021}}</ref> Key appeared on the variety show ''[[I Live Alone (TV series)|I Live Alone]]'', where he showcased his home and spoke to close friend [[Taeyeon]] about promoting ''Don't Call Me'' and mentioning [[Kim Jong-hyun (singer)|Jonghyun]] during one of his speeches.<ref>{{cite web |url=https://entertain.naver.com/now/read?oid=076&aid=0003705507 |title='나혼산' 키 "故종현에 대한 이야기, 필요 이상으로 슬프지 않아" [종합] |language=Korean |trans-title='I Live Alone': Shinee Key Talks About Jonghyun, "I Don't Want People to Pity Me Too Much" |last=Lee |first=Jihyun |date=March 20, 2021 |website=Chosun Sports |publisher= |access-date=March 24, 2021}}</ref>


Shinee held a [[Beyond Live]] online concert, Shinee World, on April 4 through [[V Live]].<ref name="BeyondLive">{{cite web |url=https://entertain.naver.com/read?oid=144&aid=0000723318 |title=샤이니, 4월 4일 단독 콘서트 개최 [공식] |language=Korean |trans-title=Shinee to hold a solo concert on April 4 |last=Lee |first=Sehyun |date=March 12, 2021 |website=Sports Kyunghang |publisher= |access-date=March 24, 2021}}</ref> It served as the group's first online concert, as well as their first concert since their [[Shinee World The Best 2018]] tour in 2018.<ref name="BeyondLive" /> On March 24, a [[Reissue|repackage]] of ''Don't Call Me'' was announced for an expected April release.<ref>{{cite web |url=http://www.joynews24.com/view/1352608 |title=[단독] 샤이니, 리패키지로 4월 컴백…가요계 재접수한다 |language=Korean |trans-title=Shinee to comeback in April with a repackage, return to the music industry |last=Lee |first=Miyoung |date=March 24, 2021 |website= |publisher= |access-date=March 24, 2021}}</ref> The repackaged album titled '''''Atlantis''''', containing three new tracks including "Area", "Days and Years", and the title track "Atlantis", was released digitally on April 12, and the physical album on April 15.<ref>{{cite web |url=https://entertain.naver.com/read?oid=421&aid=0005256903|title=샤이니, 4월12일 신곡 '아틀란티스'로 기습 컴백…리패키지 발매 |language=Korean |trans-title=SHINee Announces Comeback With Repackaged Album “Atlantis” |last=Kim|first=Minji|date=March 31, 2021 |website=Naver |publisher= |access-date=April 1, 2021}}</ref>
Shinee held a [[Beyond Live]] online concert, Shinee World, on April 4 through [[V Live]].<ref name="BeyondLive">{{cite web |url=https://entertain.naver.com/read?oid=144&aid=0000723318 |title=샤이니, 4월 4일 단독 콘서트 개최 [공식] |language=Korean |trans-title=Shinee to hold a solo concert on April 4 |last=Lee |first=Sehyun |date=March 12, 2021 |website=Sports Kyunghang |publisher= |access-date=March 24, 2021}}</ref> It served as the group's first online concert, as well as their first concert since their [[Shinee World The Best 2018]] tour in 2018.<ref name="BeyondLive" /> On March 24, a [[Reissue|repackage]] of ''Don't Call Me'' was announced for an expected April release.<ref>{{cite web |url=http://www.joynews24.com/view/1352608 |title=[단독] 샤이니, 리패키지로 4월 컴백…가요계 재접수한다 |language=Korean |trans-title=Shinee to comeback in April with a repackage, return to the music industry |last=Lee |first=Miyoung |date=March 24, 2021 |website= |publisher= |access-date=March 24, 2021}}</ref> The repackaged album titled '''''Atlantis''''', containing three new tracks including "Area", "Days and Years", and the title track "Atlantis", was released digitally on April 12, and the physical album on April 15.<ref>{{cite web |url=https://entertain.naver.com/read?oid=421&aid=0005256903|title=샤이니, 4월12일 신곡 '아틀란티스'로 기습 컴백…리패키지 발매 |language=Korean |trans-title=SHINee Announces Comeback With Repackaged Album “Atlantis” |last=Kim|first=Minji|date=March 31, 2021 |website=Naver |publisher= |access-date=April 1, 2021}}</ref>
Line 109: Line 108:
| title = ''Atlantis'' ratings
| title = ''Atlantis'' ratings
| rev1 = ''NME''
| rev1 = ''NME''
| rev1score = {{Rating|5|5}}<ref name="AtlantisNME">{{cite web |url=https://www.nme.com/reviews/album/shinee-atlantis-review-2921200 |title=SHINee – 'Atlantis' review: revitalising 'Don’t Call Me' with three exceptional additions |last=Ziwei |first=Puah |date=April 15, 2021 |website=[[NME]] |access-date=May 27, 2021}}</ref>
| rev1score = {{Rating|5|5}}<ref name="AtlantisNME">{{cite web |url=https://www.nme.com/reviews/album/shinee-atlantis-review-2921200 |title=SHINee – 'Atlantis' review: revitalising 'Don't Call Me' with three exceptional additions |last=Ziwei |first=Puah |date=April 15, 2021 |website=[[NME]] |access-date=May 27, 2021}}</ref>
}}
}}
Kim Jakga of ''[[Kyunghyang Shinmun]]'' gave a positive review of ''Don't Call Me'', saying that the group "never loses direction on how to express each song," with the album's songs being "smoothly connected and flows like a wave".<ref name="Kyunghang">{{cite web |url=https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=110&oid=032&aid=0003062282 |title=[문화와 삶] 샤이니의 신대륙 |language=Korean |trans-title=[Culture and Life] SHINee's New World |last=Kim |first=Jagka |date=March 4, 2021 |website=[[Kyunghyang Shinmun]] |access-date=March 7, 2021}}</ref> Puah Ziwei of ''[[NME]]'' opined that the group "meander through echoes of their past hits, chase the latest trends and top things off with a lead single that, for better or worse, draws from the most polarising aspects of fellow SM acts", though she felt the "hits easily outnumber the misses and it still teeters the line of the Shinee sound," ultimately giving the album four stars out of five.<ref name="NME">{{cite web |url=https://www.nme.com/reviews/album/shinee-dont-call-me-review-2887682 |title=SHINee – 'Don't Call Me' review: an identity crisis hidden behind a mostly solid album |last=Ziwei |first=Puah |date=February 24, 2021 |website=[[NME]] |publisher= |access-date=March 7, 2021}}</ref> Sophia Simon-Bashall of ''The Line of Best Fit'' felt the group "[claims] new ground" with ''Don't Call Me'', noting the hip hop influence of the title track, which she stated "has become increasingly popular in K-pop during their two-year absence – but beneath that is something unique to Shinee".<ref name="LOBF">{{cite web |url=https://www.thelineofbestfit.com/reviews/albums/shinee-dont-call-me-album-review |title=K-Pop’s ardent genre explorers SHINee remain bright and bouncy, this time with added personal depth |last=Simon-Bashall |first=Sophia |date=February 26, 2021 |website=The Line of Best Fit |publisher= |access-date=March 7, 2021}}</ref> J.T. Early of ''Beats Per Minute'' saw the album as "both a consolidation of what has made them icons and an exciting glimpse into potential new directions", and viewed the record's diverse tracks as "a great album for both newer and older fans".<ref>{{cite web |url=https://beatsperminute.com/album-review-shinee-dont-call-me/ |title=Album Review: Shinee - Don't Call Me |last=Early |first=J.T. |date=March 2, 2021 |website=Beats Per Minute |access-date=March 7, 2021}}</ref>
Kim Jakga of ''[[Kyunghyang Shinmun]]'' gave a positive review of ''Don't Call Me'', saying that the group "never loses direction on how to express each song," with the album's songs being "smoothly connected and flows like a wave".<ref name="Kyunghang">{{cite web |url=https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=110&oid=032&aid=0003062282 |title=[문화와 삶] 샤이니의 신대륙 |language=Korean |trans-title=[Culture and Life] SHINee's New World |last=Kim |first=Jagka |date=March 4, 2021 |website=[[Kyunghyang Shinmun]] |access-date=March 7, 2021}}</ref> Puah Ziwei of ''[[NME]]'' opined that the group "meander through echoes of their past hits, chase the latest trends and top things off with a lead single that, for better or worse, draws from the most polarising aspects of fellow SM acts", though she felt the "hits easily outnumber the misses and it still teeters the line of the Shinee sound," ultimately giving the album four stars out of five.<ref name="NME">{{cite web |url=https://www.nme.com/reviews/album/shinee-dont-call-me-review-2887682 |title=SHINee – 'Don't Call Me' review: an identity crisis hidden behind a mostly solid album |last=Ziwei |first=Puah |date=February 24, 2021 |website=[[NME]] |publisher= |access-date=March 7, 2021}}</ref> Sophia Simon-Bashall of ''The Line of Best Fit'' felt the group "[claims] new ground" with ''Don't Call Me'', noting the hip hop influence of the title track, which she stated "has become increasingly popular in K-pop during their two-year absence – but beneath that is something unique to Shinee".<ref name="LOBF">{{cite web |url=https://www.thelineofbestfit.com/reviews/albums/shinee-dont-call-me-album-review |title=K-Pop's ardent genre explorers SHINee remain bright and bouncy, this time with added personal depth |last=Simon-Bashall |first=Sophia |date=February 26, 2021 |website=The Line of Best Fit |publisher= |access-date=March 7, 2021}}</ref> J.T. Early of ''Beats Per Minute'' saw the album as "both a consolidation of what has made them icons and an exciting glimpse into potential new directions", and viewed the record's diverse tracks as "a great album for both newer and older fans".<ref>{{cite web |url=https://beatsperminute.com/album-review-shinee-dont-call-me/ |title=Album Review: Shinee - Don't Call Me |last=Early |first=J.T. |date=March 2, 2021 |website=Beats Per Minute |access-date=March 7, 2021}}</ref>


===Year-end lists===
===Year-end lists===
Line 147: Line 146:
| The Best K-Pop Songs and Albums of 2021
| The Best K-Pop Songs and Albums of 2021
| style="text-align:center" {{NA|Placed}}
| style="text-align:center" {{NA|Placed}}
| style="text-align:center" | <ref>{{cite web|url=https://time.com/6126709/best-kpop-2021/|title=The Best K-Pop Songs and Albums of 2021|website=[[Time (magazine)|Time]]|last=Moon|first=Kat|date=December 8, 2021|access-date=December 10, 2021|archive-url=https://web.archive.org/web/20211209004839/https://time.com/6126709/best-kpop-2021/|archive-date=December 9, 2021|url-status=live}}</ref>
| style="text-align:center" | <ref>{{cite magazine|url=https://time.com/6126709/best-kpop-2021/|title=The Best K-Pop Songs and Albums of 2021|magazine=[[Time (magazine)|Time]]|last=Moon|first=Kat|date=December 8, 2021|access-date=December 10, 2021|archive-url=https://web.archive.org/web/20211209004839/https://time.com/6126709/best-kpop-2021/|archive-date=December 9, 2021|url-status=live}}</ref>
|-
|-
! scope="row" | ''[[Dazed]]''
! scope="row" | ''[[Dazed]]''
Line 407: Line 406:
!''Atlantis''
!''Atlantis''
|-
|-
! scope="row" | Japanese Albums (Oricon)<ref>{{cite web|url=https://www.oricon.co.jp/rank/ja/y/2021/p/10/|script-title=ja:年間　アルバムランキング 2021年度|trans-title=Yearly album ranking – 2021|publisher=[[Oricon]]|language=ja|access-date=December 30, 2021}}</ref>
! scope="row" | Japanese Albums (Oricon)<ref>{{cite web|url=https://www.oricon.co.jp/rank/ja/y/2021/p/10/|script-title=ja:年間 アルバムランキング 2021年度|trans-title=Yearly album ranking – 2021|publisher=[[Oricon]]|language=ja|access-date=December 30, 2021}}</ref>
| 93
| 93
| —
| —

Revision as of 08:41, 18 September 2022

Don't Call Me
Digital and Fake Reality version cover
Studio album by
Shinee
ReleasedFebruary 22, 2021 (2021-02-22)
Recorded2020–21
StudioS.M. Studios (Seoul, South Korea)
Genre
Length30:01
LanguageKorean
LabelS.M.
Producer
Shinee chronology
The Story of Light
(2018) 		Don't Call Me
(2021) 		Superstar
(2021)
Singles from Don't Call Me
  1. "Don't Call Me"
    Released: February 22, 2021
Alternative cover
Digital and Adventure version cover artwork for Atlantis
Digital and Adventure version cover artwork for Atlantis
Singles from Atlantis
  1. "Atlantis"
    Released: April 12, 2021

Don't Call Me is the seventh Korean studio album by South Korean boy group Shinee. The album was released on February 22, 2021 through SM Entertainment. It is the group's first release since three of the members completed their military service with the exception of member Taemin and also the group's first album not to feature late member Jonghyun in any capacity.[a] Working with producers such as Dem Jointz, Yoo Young-jin, Kenzie, and Ryan S. Jhun, the album spans several genres such as pop, hip hop, EDM, R&B, and reggae. Shinee forwent an overarching theme for the album, instead opting for songs that marked the group's return after almost three years and presenting the record as a gift to fans. A repackage of the album, Atlantis, was released on April 12, 2021.

Don't Call Me peaked at number one on the Gaon Album Chart. The title track was released as the album's lead single. To promote the album, Shinee performed on music programs, and guested on various variety, reality, and radio programs.

Background

On January 6, 2021, SM Entertainment announced Shinee would return with a new album after two and a half years[2][3] as three of the members completed their military duties - members Onew, Key and Minho were discharged from the military in July, September and November, respectively.[4][5] In an online conference the members said the transition from soldiers to K-pop singers was not the easiest. Onew stated, "While I was adjusting, I felt that my body was dancing separately under my neck," and added "it's the members who helped me out a lot. They kept me going and elaborately went into the details for the choreography." Fellow member Minho, who served in the Marine Corps, said it took him "about two months to completely adjust."[6] Key talked about the pressure to match up to expectations with so much excitement for their new album but promised they would stay true to themselves and be diligent as they always have been. He also explained they choose "Don't Call Me" as the title track because they wanted a dramatic change from what they have been doing so far.[7]

Composition

Compared to previous releases, Don't Call Me features no overarching theme, and instead features songs that felt right for them, with Minho saying, "Some songs are quintessential Shinee songs, but there are also other songs that are things we've never tried before. They fit today's genres and musical mood."[8] The album spans several genres, including pop, hip hop, EDM, R&B, and reggae, and was in the works for around one and a half years.[9][10] SM Entertainment founder and executive producer Lee Soo-man worked closely with the group for the album's production and promotional appearances.[10] Key viewed the album as a gift for fans for waiting for a long time for the group's return.[8] Member Taemin felt the album's songs had a "connection" between Shinee's previous releases, sharing, "On this album there are a lot of different colours, which is what you expect from Shinee, but it's also a connected stream of content, with each member and style coming together at the end. You can see the connection between previous releases and now. And it will continue as our career does."[8]

We felt that ("Don’t Call Me") was the perfect track because it also showcases our performance. That was something we really wanted to do. Shinee is a group that always tries something new.

Minho about choosing 'Don't Call Me' as their title track in an interview with Dazed (February, 2021)[11]

The title track, "Don't Call Me" is a hip hop-based dance song that combines a signature vocoder sound with an intense 808 bass, synth sound, and sampled vocal source. Written by Kenzie and produced by Kenzie, Dem Jointz, Yoo Young-jin, Robbin, and Ryan S. Jhun, the song is described as "a thrilling dance song [that] captures complex emotions after a love betrayal" and a "straightforward expression of the pain of being thoroughly betrayed by love." The members' vocals "expressing hysterical feelings...increase the immersion of the song."[9][12] The group was looking for an impactful and strong song to emphasize their return from their hiatus. According to Taemin, there were a lot of potential title tracks including "Heart Attack" and "I Really Want You", but the group leaned towards "Don't Call Me" as a standout track. The group did not want to just showcase the group's usual style, but instead emphasize the performance aspect with the release.[13] The song was cherished by Lee Soo-man, and was initially intended for BoA for her tenth studio album.[10] Taemin noted that it was their most hip hop-inspired track, which was something the group had not attempted before.[13][8] Rather than focusing too much on being experimental, the group wanted to emphasise the message that "Shinee's back."[11]

"Heart Attack" is a dance pop song with an impactful bass loop and a funky electric guitar melody. It expresses the "feelings of overwhelming love for a lover who turns even pain into joy."[14] "Marry You" is a mid-tempo R&B song about proposing a marriage to a long-time lover. It is the final part of a trilogy that began with "Replay" in 2008 and was continued with "Love Sick" in 2015.[13] In addition, "Code", co-written by Kenzie and produced by Moonshine, is a futuristic dance song with a galloping bass; in the lyrics, the process of approaching a stranger with a dominating presence is likened to deciphering a code.[15] The song is Taemin's favorite on the album.[9] The album also contains the energetic pop song "I Really Want You" and "Kiss Kiss", which combines lyrics describing kisses between lovers with a kiss sound effect.[16] In addition, the reggae genre dance song "Body Rhythm", co-written by Jam Factory (music publisher)'s Shin Jin-hye and H1ghr Music's Woodie Gochild, expresses "dancing with sensous expressions."[9][17] The R&B/pop song "Attention" depicts a romantic date in the middle of the night.[18] The final song, "Kind", is an emotional pop ballad, which according to member Minho "represents the relationship between our members but it's also a song expressing our relationship with our fans; really any person we love or that we care about basically."[6][13] Key felt the song could be open to different interpretations, saying, "It could be about our relationship with our fans, for loved ones, for anyone. But I think the most important thing about this track is that we wanted to express our thankfulness for those we care about."[8]

Release and promotion

Shinee during the Cultwo Show on SBS Power FM, on February 23, 2021.

On January 31, 2021, Shinee held a special live stream, "The Ringtone: Shinee is Back", through their official YouTube and Naver V Live channels.[19] During the special, the group announced they would make their return with their seventh studio album Don't Call Me on February 22 and performed the song "Marry You", one of the nine tracks on the upcoming album.[20] Following the album's announcement, teaser images and a special "mood sampler" video titled "Fake Reality" were released.[21] Later teaser videos featured "Reality" clips of each member.[21] The album was sold through two photobook versions - "Fake Reality" and "Reality" versions, and four jewel case editions.[21] For the album's cover and packaging, the group opted for "crisp, clean shots" as opposed to film camera shots and vintage clothing from previous albums, which juxtaposed with the "distorted" and "fake reality" the group finds themselves in.[22] Alongside the release of teaser images for the album, a special phone number was set up for fans to hear voice messages from the group.[22] The hotline was also used to share short snippets from the album's songs, as well as serve as an avenue for fans to leave voice messages.[14][10] The hotline's servers went down temporarily due to the overwhelming number of calls that even the members could not contact the number when they tried calling the hotline.[10]

Don't Call Me, featuring the album's title track as the lead single alongside its music video, was released on February 22, 2021.[4][6] Prior to the video's release, the group held a V Live live stream, "Shinee's Calling: Answered."[21] The album release was accompanied by an online showcase hosted by U-Know Yunho of TVXQ.[10]

Shinee promoted Don't Call Me through various music programs, variety and reality shows, and radio programs. Onew and Key admitted that they faced difficulty learning the choreography of "Don't Call Me" due to its intensity.[22] Taemin described it as a "world-shocking/surprising performance".[9] Shinee began music show promotions at M Countdown, where they performed "Don't Call Me" and "Heart Attack".[23] The group performed the two songs in succeeding music shows Music Bank, Show! Music Core, and Inkigayo.[24][25][26] The group received music show wins for "Don't Call Me" on Show Champion, M Countdown, Show! Music Core, and Inkigayo during their first week of eligibility, as well as trophies on Show Champion and M Countdown the following week.[27][28][29][30][31][32] Minho returned to Show! Music Core as a guest MC for the March 6 broadcast, where he filled in for Hyunjin of Stray Kids.[33]

Prior to the album's release, the group appeared as guests on the February 20 episode of Knowing Bros, where they performed a sneak peek of "Don't Call Me" as well as a medley of their previous hits.[34] On the same day, Shinee appeared on YouTube program Hello82, where they participated in a segment in guessing the meaning of Indonesian words.[35] Minho guested on the February 18 episode of Jessi's Showterview where he simultaneously promoted Don't Call Me and his appearances in Law of the Jungle,[36] as well as the February 23 episode of Problem Child in House.[37] The group was featured in their own reality program, Shinee, Inc., which began airing on February 24 at TVN.[38] Shinee partnered with soju brand Jinro to release special Shinee-themed soju bottles; a collaboration video was released on February 24 featuring the group and Jinro's frog mascots dancing to "Don't Call Me."[39][40] Key and Minho guested on web variety show Painful Date on February 24,[41] while Key was interviewed on YouTube program Milanonna.[42] Onew and Minho appeared as guests on the February 27 episode of DoReMi Market, where Key serves as a regular cast member; the three promoted the comeback on the show.[43] Shinee both performed "Don't Call Me" and participated in sketches on the February 28 broadcast of comedy show Comedy Big League.[44] After the group's Inkigayo performance on February 28, a special interview, Shinee Exclusive!, was broadcast that featured Shinee being interviewed by Kiwi Media Group producer Kim Hyung Suk and DJ and SM labelmate Raiden.[45] On the same day, Key and Minho appeared in the variety program Where Is My Home? where they helped search for possible home for a family.[46] Onew and Taemin guested in the vlog of Korean-Indonesian YouTubers Kimbab Family where they visited SM Entertainment.[47]

In March 2021, the group appeared in web show IU's Palette where host IU covered the group's previous hit "Sherlock (Clue + Note)", while Shinee covered IU's song "Dear Name". Shinee also taught IU the point choreography of "Don't Call Me".[48] Shinee guested and performed "Don't Call Me" on Japanese variety program Sôkai jôhô variety Sukkiri!! on March 2, which served as their first Japanese television appearance since their hiatus.[49] Shinee guested on the SBS Power FM show Cultwo Show on February 23, while Key and Taemin appeared on MBC FM4U Kim Shin-young's Noon Song of Hope on March 2, and Onew and Minho guested at KBS Cool FM show Kang Han-na's Volume Up on March 4.[50][51][52] Shinee guested on YouTube channel ODG where they watched video highlights of their career with young children.[53] The group appeared as panelists on the sixth episode of the eighth season of I Can See Your Voice on March 5.[54] Key appeared on the variety show I Live Alone, where he showcased his home and spoke to close friend Taeyeon about promoting Don't Call Me and mentioning Jonghyun during one of his speeches.[55]

Shinee held a Beyond Live online concert, Shinee World, on April 4 through V Live.[56] It served as the group's first online concert, as well as their first concert since their Shinee World The Best 2018 tour in 2018.[56] On March 24, a repackage of Don't Call Me was announced for an expected April release.[57] The repackaged album titled Atlantis, containing three new tracks including "Area", "Days and Years", and the title track "Atlantis", was released digitally on April 12, and the physical album on April 15.[58]

Reception

Commercial performance

Upon its release, Don't Call Me debuted at number one on the Gaon Album Chart for the week ending February 27, 2021.[59] The album debuted at number seven at the Billboard World Albums chart, becoming their first entry on the chart in three years, as well as their twelfth top ten entry.[60]

Critical reception

Don't Call Me ratings
Review scores
SourceRating
NME[61]
Atlantis ratings
Review scores
SourceRating
NME[62]

Kim Jakga of Kyunghyang Shinmun gave a positive review of Don't Call Me, saying that the group "never loses direction on how to express each song," with the album's songs being "smoothly connected and flows like a wave".[63] Puah Ziwei of NME opined that the group "meander through echoes of their past hits, chase the latest trends and top things off with a lead single that, for better or worse, draws from the most polarising aspects of fellow SM acts", though she felt the "hits easily outnumber the misses and it still teeters the line of the Shinee sound," ultimately giving the album four stars out of five.[61] Sophia Simon-Bashall of The Line of Best Fit felt the group "[claims] new ground" with Don't Call Me, noting the hip hop influence of the title track, which she stated "has become increasingly popular in K-pop during their two-year absence – but beneath that is something unique to Shinee".[64] J.T. Early of Beats Per Minute saw the album as "both a consolidation of what has made them icons and an exciting glimpse into potential new directions", and viewed the record's diverse tracks as "a great album for both newer and older fans".[65]

Year-end lists

Don't Call Me and Atlantis on year-end lists
Critic/Publication Work List Rank Ref.
Harper's Bazaar Don't Call Me The Top 15 K-Pop Albums of 2021 12 [66]
Idology Korea Atlantis Top 10 Albums of the Year Placed [67]
Nylon The Top K-Pop Albums of 2021 Placed [68]
South China Morning Post 25 best K-pop albums of 2021 8 [69]
Time The Best K-Pop Songs and Albums of 2021 Placed [70]
Dazed "Atlantis" The best K-pop tracks of 2021 4 [71]
Tone Deaf The best K-pop songs of 2021 Placed [72]

Track listing

Don't Call Me track listing
No.TitleLyricsMusicArrangementLength
1."Don't Call Me"Kenzie
3:40
2."Heart Attack"Kenzie
minGtion (ADC Music)2:59
3."Marry You"Rick BridgesCameron Louis WarrenCameron Louis Warren3:00
4."Code" (stylized as CØDE)Kenzie
  • Kenzie
  • Jonatan Gusmark (Moonshine)
  • Ludvig Evers (Moonshine)
  • Adrian McKinnon
Moonshine3:14
5."I Really Want You"
  • Coogie (ATM Seoul)
  • Jeong Ha-ri (Joombas)
  • Lee Yi-jin (lalala Studio)
3:17
6."Kiss Kiss"Danke (lalala Studio)
  • Benjamin Roberts
  • Tido Nguyen [fi]
  • Stephan Benson (Misunderstood)
  • Jeffrey Okyere-Twumasi (Misunderstood)
Misunderstood3:35
7."Body Rhythm"
Sebastian Thott3:12
8."Attention"Moon Seol-ri
  • Andy Love (Joombas)
  • Cage (Karl Oskar Gummesson) (The Kennel)
  • Ninos Hanna
  • Rasmus Palmgren
  • Cage (Karl Oskar Gummesson)
  • Rasmus Palmgren
3:44
9."Kind" (Korean: 빈칸; RR: Binkan; lit. Blank)Bong Eun-young
Tileyard Music3:20
Total length:30:01
Atlantis track listing
No.TitleLyricsMusicArrangementLength
1."Atlantis"
2:58
2."Code" (stylized as CØDE)Kenzie
  • Kenzie
  • Jonatan Gusmark (Moonshine)
  • Ludvig Evers (Moonshine)
  • Adrian McKinnon
Moonshine3:14
3."Don't Call Me"Kenzie
3:40
4."Area" (Korean: 같은 자리; RR: Gat-eun Jari)
PhD3:27
5."Heart Attack"Kenzie
minGtion (ADC Music)2:59
6."Marry You"Rick BridgesCameron Louis WarrenCameron Louis Warren3:00
7."Days and Years"
Tom Meredith3:56
8."I Really Want You"
  • Coogie (ATM Seoul)
  • Jeong Ha-ri (Joombas)
  • Lee Yi-jin (lalala Studio)
3:17
9."Kiss Kiss"Danke (lalala Studio)
  • Benjamin Roberts
  • Tido Nguyen [fi]
  • Stephan Benson (Misunderstood)
  • Jeffrey Okyere-Twumasi (Misunderstood)
Misunderstood3:35
10."Attention"Moon Seol-ri
  • Andy Love (Joombas)
  • Cage (Karl Oskar Gummesson) (The Kennel)
  • Ninos Hanna
  • Rasmus Palmgren
  • Cage (Karl Oskar Gummesson)
  • Rasmus Palmgren
3:44
11."Body Rhythm"
Sebastian Thott3:12
12."Kind" (Korean: 빈칸; RR: Binkan; lit. Blank)Bong Eun-young
Tileyard Music3:20
Total length:40:27

Personnel

Personnel adapted from the liner notes for Atlantis.[73]

  • Byun Jang-moon – background vocals (track 9)
  • Changmo – vocal directing (track 1)
  • Andrew Choi – background vocals (track 5)
  • Dala – background vocals (track 6)
  • Deez – vocal directing (tracks 6, 8)
  • Dvwn – background vocals (track 5)
  • Woodie Gochild – vocal directing (track 11)
  • Heo Seong-joo – background vocals (track 6)
  • Jang Woo-young (Doobdoob Studio) – digital editing (tracks 6–7)
  • Jeong Eui-seok (SM Blue Cup Studio) – mixing (tracks 3, 9), recording (tracks 3, 6, 9)
  • Jeong Yu-ra – digital editing (tracks 2, 4–5, 7, 9–10)
  • Jin Nam-koong (SM Concert Hall Studio) – mixing (tracks 1–2, 6)
  • Joo Chan-yang (Iconic Sounds) – vocal directing (track 10)
  • Junny – background vocals (track 11)
  • Kang Eun-ji (SM SSAM Studio) – digital editing (track 12), mix engineering (tracks 4, 6, 8), recording (tracks 4, 11)
  • Kenzie – directing (tracks 2–3), vocal directing (track 1)
  • Kim Cheol-sun (SM Blue Ocean Studio) – mixing (tracks 4, 12)
  • Kim Han-goo (Sound Pool Studios) – mixing (track 8)
  • Kim Ye-ji (Doobdoob Studio) – assistant recording (track 8)
  • Kim Yeon-seo – vocal directing (tracks 7, 9)
  • Kwon Nam-woo (821 Sound Mastering) – mastering
  • Kwon Yoo-jin (Doobdoob Studio) – digital editing (track 8), recording (track 8)
  • Lee Ji-hong (SM LVYIN Studio) – digital editing (track 11), mixing (tracks 7, 11), mix engineering (tracks 2, 9, 11–12), recording (tracks 7, 9)
  • Lee Min-gyu (SM Big Shot Studio) – digital editing (track 3), mixing (tracks 5, 10), mix engineering (tracks 3, 5, 7, 10), recording (tracks 2–3, 10, 12)
  • Adrian McKinnon – background vocals (track 2)
  • minGtion – bass (track 5), directing (track 5), piano (track 5)
  • Misunderstood – background vocals (track 9)
  • Noday – vocal directing (tracks 4, 11–12)
  • No Min-ji (SM Yellow Tail Studio) – digital editing (track 1), mix engineering (track 1), recording (tracks 1, 5–6, 9, 11–12)
  • Shinee – vocals, background vocals
  • Amber-Kuti-Smith – background vocals (track 6)
  • Lynsey Dawn Ward – background vocals (track 6)
  • Cameron Louis Warren – background vocals (track 6)
  • Yoo Young-jin – background vocals (track 3)

Charts

Weekly charts

Weekly chart performance for Don't Call Me and Atlantis
Chart (2021) Peak position
Don't Call Me Atlantis
Japanese Albums (Oricon)[74] 7 –
Japan Hot Albums (Billboard Japan)[75][76] 8 7
South Korean Albums (Gaon)[59] 1 2
UK Album Downloads (OCC)[77] 24 –
UK Independent Albums (OCC)[78] 38 –
US Heatseekers Albums (Billboard)[79] 14 –
US World Albums (Billboard)[80] 7 –

Monthly charts

Monthly chart performance for Don't Call Me and Atlantis
Chart (2021) Peak position
Don't Call Me Atlantis
Japanese Albums (Oricon)[81] 17 –
South Korean Albums (Gaon)[82] 2 8

Year-end charts

Year-end chart performance for Don't Call Me and Atlantis
Chart (2021) Position
Don't Call Me Atlantis
Japanese Albums (Oricon)[83] 93 —
South Korean Albums (Gaon)[84] 46 72

Certifications and sales

Certifications and sales for Don't Call Me and Atlantis
Region Certification Certified units/sales
South Korea (KMCA)[85]
Don't Call Me 		Platinum 307,859[84]
South Korea
Atlantis 		— 147,023[84]

Accolades

Awards and nominations for Don't Call Me and Atlantis
Ceremony Year Award Work Result Ref.
Gaon Chart Music Awards 2022 Album of the Year — 1st Quarter Don't Call Me Nominated [86]
Golden Disc Awards 2022 Album Bonsang Nominated [87]
Korean Music Awards 2022 Best K-Pop Album Atlantis Nominated [88]
Melon Music Awards 2021 Album of the Year (Daesang) Don't Call Me Nominated [89]

Release history

Release history and formats for Don't Call Me and Atlantis
Edition Region Date Format Label
Don't Call Me South Korea February 22, 2021
Various
  • Digital download
  • streaming
 SM Entertainment
Atlantis Various April 12, 2021
  • Digital download
  • streaming
 SM Entertainment
South Korea April 15, 2021
  • CD
  • SM Entertainment
  • Dreamus

Notes

  1. ^ The special track "Lock You Down" on Shinee's sixth studio album featured Jonghyun's vocals.[1]

References

  1. ^ Park So-hyun. ""故종현 향한 마음 담아"…샤이니, 오늘(25일) '네가 남겨둔 말' 발표" ["The Late Jonghyun's Heart" ... Shinee, today announced (25th) 'the pages you left']. Naver via Xports News. Retrieved June 25, 2018.
  2. ^ Jung, Hee-young (January 6, 2021). "샤이니 컴백 [공식]" [Shinee [official] come back.]. Naver News (in Korean). Retrieved February 15, 2021.
  3. ^ Lee, Seung-hoon (January 6, 2021). ""Shinee is Back"..샤이니, 완전체 컴백 "새 앨범 준비 中" [공식]" ["Shinee is Back"..Shinee, "another new album 中" complete a comeback [official].]. Naver News (in Korean). Retrieved February 15, 2021.
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  6. ^ a b c Lee, Min-ji. "Shinee says vigor, passion drove new album following military enlistment hiatus". Yonhap. Retrieved February 22, 2021.
  7. ^ Hwang You-mee. "Shinee returns stronger than ever". Korea Herald. Retrieved February 22, 2021.
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  11. ^ a b Tanu I Raj. "How Shinee found their true colours". Dazed. Retrieved February 24, 2021.
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  18. ^ Jeon, A-ram (February 16, 2021). "'컴백' 샤이니, 정규 7집 수록곡 '어텐션' 로맨틱한 감성 예고" ["Comeback" Shinee, the romantic sensibility of "Attention" is previewed from the 7th studio album]. X Sports News (in Korean). Retrieved March 6, 2021 – via Naver.
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  20. ^ Kim, Ye-na (February 1, 2021). "샤이니, 정규 7집 'Don't Call Me' 22일 발매 [공식입장]". Xports News. Retrieved February 1, 2021.
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  24. ^ Lee, Seung-hoon (February 26, 2021). "'뮤뱅' 방탄소년단, 아이유 꺾고 1위..샤이니원호선미온앤오프 컴백 [종합]" [Music Bank: BTS beats IU...Shinee and Sunmi return]. Chosun (in Korean). Retrieved March 3, 2021.
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