Etro: Difference between revisions
Jeremiahsay (talk | contribs) Removed 2 'dead' links. 1. marieclaire.it link produces a 410 error and 2. voguepedia link produces a 404 error. Insert a reliable citation where the company's headquarters is based in Via Spartaco, Milan with picture of the Etro Headquarter in the link of the citation. |
removed Category:Companies based in Milan; added Category:Clothing companies based in Milan using HotCat |
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{{Infobox company |
{{Infobox company |
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| logo = |
| logo = Logo Etro.svg |
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| logo_size = 200px |
| logo_size = 200px |
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| type = [[Private company|Private]] |
| type = [[Private company|Private]] |
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| area_served = Worldwide |
| area_served = Worldwide |
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| key_people = Kean Etro<br /> Jacopo Etro<br /> Veronica Etro<br /> Ippolito Etro |
| key_people = Kean Etro<br /> Jacopo Etro<br /> Veronica Etro<br /> Ippolito Etro |
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| revenue = {{increase}} US$372 million (2018)<ref>Alexandra Marshall (February 23, 2018), [https://www.wmagazine.com/story/etro-family-50-year-anniversary-italy How An Italian Family Turned Paisley Prints And Haute-Hippe Garb Into a 50-Year-Old Fashion Legacy] ''[[W (magazine)|W]]''</ref> |
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| products = Clothing, footwear, handbags, jewellery, perfumes, textiles and home furnishings |
| products = Clothing, footwear, handbags, jewellery, perfumes, textiles and home furnishings |
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| homepage = {{URL|http://www.etro.com}} |
| homepage = {{URL|http://www.etro.com}} |
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}} |
}} |
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'''Etro''' is a family-managed Italian luxury [[Fashion design|fashion house]] founded in 1968. It is mainly known for its [[Paisley (design)|paisley]] patterns, which the company started making in 1981. |
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==History== |
==History== |
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Etro was founded in 1968 by Gerolamo "Gimmo" Etro<ref>{{cite web|url=http://www.scmp.com/lifestyle/article/1672701/creative-director-etro-takes-inspiration-native-textiles|title=Creative director at Etro takes inspiration from native textiles|date=1 January 2015|work=South China Morning Post}}</ref> as a textile design company.<ref>{{cite book |title=The Fairchild Encyclopedia of Menswear |page=137 |author=Mary Lisa Gavenas |publisher=Fairchild Books |year=2008}}</ref><ref>{{cite book |url=https://books.google.com/books?id=nQp0CTwZhkYC&pg=PA139 |language= |
Etro was founded in 1968 by Gerolamo "Gimmo" Etro<ref>{{cite web|url=http://www.scmp.com/lifestyle/article/1672701/creative-director-etro-takes-inspiration-native-textiles|title=Creative director at Etro takes inspiration from native textiles|date=1 January 2015|work=South China Morning Post}}</ref> as a textile design company.<ref>{{cite book |title=The Fairchild Encyclopedia of Menswear |page=137 |author=Mary Lisa Gavenas |publisher=Fairchild Books |year=2008}}</ref><ref>{{cite book |url=https://books.google.com/books?id=nQp0CTwZhkYC&pg=PA139 |language=de |title=Produktklassiker: Quintessenzen der Konsumkultur |page=139 |author=Björn Stüwe |publisher=Springer-Verlag |year=2009}}</ref> By the time the company was born, Gimmo and his wife, Roberta, an antiques dealer, had amassed a collection of 300 antique shawls, still one of the largest private collections in existence today.<ref>Alexandra Marshall (August 15, 2017), [https://www.wsj.com/articles/the-colorful-world-of-etro-1502805602 The Colorful World of Etro] ''[[WSJ.]]''.</ref> The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this theme.<ref name=Fincher /> The company's headquarters is located in [[Milan]] on Via Spartaco, and was refurbished in 1977.<ref>{{cite web|url=https://www.wsj.com/articles/SB10001424052970203806504577182810890370468|title=The Healthy Sibling Rivalry in a Design House|author=Christina Binkley|date=26 January 2012|work=WSJ}}</ref> The headquarters includes [[Textile arts|textile art]] archived in their in-house library.<ref>{{cite news|url=https://www.independent.co.uk/arts-entertainment/fashion-raison-detro-1293158.html|title=Fashion: Raison D'Etro|newspaper=The Independent|last=The Independent|access-date=2 April 2014}}</ref> Future textiles head Jacopo Etro later commented on this period,<ref>{{cite web|url=http://www.thedeal.com/content/private-equity/etro-is-the-latest-italian-fashion-house-to-hit-the-block.php|title=Etro is the latest Italian fashion house to hit the block|work=thedeal.com|url-status=dead|archive-url=https://web.archive.org/web/20140827065352/http://www.thedeal.com/content/private-equity/etro-is-the-latest-italian-fashion-house-to-hit-the-block.php|archive-date=2014-08-27}}</ref> stating that he had started to visit the [[archive]] when he was a child, spending many hours copying the fabric designs and experimenting with his own [[Creativity|creative]] style.<ref>{{cite web|url=http://www.marieclaire.it/Moda/Speciale-Marie-Claire-Accessori-storia-delle-case-di-moda/Etro-i-tessuti-l-arredamento-le-borse-i-profumi-e-la-moda|language=it|title=Etro: i tessuti, l'arredamento, le borse, i profumi e la moda|publisher=Marie Claire Italia|last=Marie Claire Italia|access-date=2 April 2014|archive-url=https://web.archive.org/web/20140407102837/http://www.marieclaire.it/Moda/Speciale-Marie-Claire-Accessori-storia-delle-case-di-moda/Etro-i-tessuti-l-arredamento-le-borse-i-profumi-e-la-moda|archive-date=7 April 2014|url-status=dead|df=dmy-all}}</ref> After a trip to [[India]] made by Etro executives, the furnishing textiles line made its debut in 1981.<ref>{{cite magazine|url=http://www.vogue.com/voguepedia/Etro|title=Voguepedia|magazine=Vogue|last=Vogue|access-date=2 April 2014|archive-url=https://web.archive.org/web/20140331212113/http://www.vogue.com/voguepedia/Etro|archive-date=31 March 2014|url-status=dead|df=dmy-all}}</ref> The "swirling" [[Paisley (design)|paisley design]] found on this trip is now "synonymous" with the label according to ''[[Elle (magazine)|Elle Magazine]]''.<ref>{{cite web|url=http://www.elle.com/etro-runway/|title=Etro Collections - Etro Runway Show Archive - ELLE|work=ELLE}}</ref> |
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The company began producing [[ |
The company began producing [[leather goods]] in 1984, crafted from Paisley [[Jacquard weaving|Jacquard]] fabrics.<ref>{{cite web|url=http://www.lesouk.co/articles/material-inspiration/italys-etro-paisley-print-fabric-inspiration-from-the-silk-road|title=Le Souk|work=lesouk.co}}</ref> Etro then began its [[home]] collection in 1985.<ref>{{cite web|url=https://www.amara.com/luxpad/etro-home-collection-ss15/|title=Etro Home Collection SS15|work=LuxPad}}</ref> The [[Perfume|Fragrances]] collection was launched in 1989,<ref>Alexandra Marshall (August 15, 2017), [https://www.wsj.com/articles/the-colorful-world-of-etro-1502805602 The Colorful World of Etro] ''[[WSJ.]]''.</ref> making its debut in the Milanese Fragrances flagship [[boutique]], located on Via Verri. More recent additions of the line include Rajasthan<ref>{{cite web|url=http://www.vogue.in/content/etros-new-parfum-rajasthan|title=Italians make a perfume of Rajasthan|publisher=Vogue India|last=Vogue India|access-date=2 April 2014}}</ref> and Jacquard.<ref>{{cite magazine|url=http://www.instyle.com/instyle/package/springtrends/photos/0,,20790762_20791281_30109695,00.html|title=Spring Fragrances|magazine=InStyle|last=InStyle|access-date=2 April 2014|archive-date=29 March 2014|archive-url=https://web.archive.org/web/20140329185421/http://www.instyle.com/instyle/package/springtrends/photos/0,,20790762_20791281_30109695,00.html|url-status=dead}}</ref> Etro's first [[fashion show]] at [[Milan Fashion Week]] was held in 1996.<ref>{{cite web|url=http://www.peachfullychic.com/style-beauty/italian-fashion-from-etro/|title=Italian Fashion from Etro|author=Allison Cawley|work=Peachfully Chic}}</ref> The company began sales by direct-mail through inserts in ''The New York Times'' starting in 1999,<ref>Winters and Paul, 63.</ref> and it began selling its clothing online in addition to in retail stores in 2013.<ref>{{cite web|url=http://www.harpersbazaar.co.uk/latest-news/etro-launches-ecommerce|title=Etro launches e-commerce on revamped website|publisher=Harpers Bazaar|last=Harpers Bazaar|access-date=3 April 2014|url-status=dead|archive-url=https://web.archive.org/web/20140407064740/http://www.harpersbazaar.co.uk/latest-news/etro-launches-ecommerce|archive-date=7 April 2014}}</ref> In 2014, a monograph on the company's history entitled ''Etro'' was published by [[Rizzoli Libri|Rizzoli]] publishing house.<ref>{{cite web|url=http://www.architecturaldigest.com/story/etro-book-article|title=Preview Etro, a new monograph from Rizzoli|author=Hannah Martin|work=Architectural Digest}}</ref> |
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By 2018, Etro reported $372 million in annual revenue.<ref>Alexandra Marshall (February 23, 2018), [https://www.wmagazine.com/story/etro-family-50-year-anniversary-italy How An Italian Family Turned Paisley Prints And Haute-Hippe Garb Into a 50-Year-Old Fashion Legacy] ''[[W (magazine)|W]]''</ref> By 2021, the company operated 140 flagships in 58 countries with boutiques in cities such as Milan, London, Paris, New York, Beijing and Tokyo.<ref>Luisa Zargani (July 18, 2021), [https://wwd.com/business-news/mergers-acquisitions/l-catterton-takes-control-etro-1234884130/ L Catterton Takes Control of Etro] ''[[Women's Wear Daily]]''.</ref> That year, it also took control of its South Korean business by opening a subsidiary in Seoul.<ref>Martino Carrera (January 27, 2021), [https://wwd.com/fashion-news/fashion-scoops/etro-launches-south-korean-subsidiary-1234714614/ Etro Opens South Korean Subsidiary] ''[[Women's Wear Daily]]''.</ref> |
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==Personnel== |
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In 2021, [[L Catterton]] agreed to buy a 60% stake in Etro, in a deal valuing the company at about 500 million euros ($590 million).<ref>Elisa Anzolin and Claudia Cristoferi (April 19, 2021), [https://www.reuters.com/article/us-etro-m-a-l-catterton-idUSKBN2C61LX Italy's Etro is considering interest from L Catterton -source] ''[[Reuters]]''.</ref><ref>Silvia Aloisi (July 18, 2021), [https://www.reuters.com/business/lvmh-backed-fund-buy-60-italian-fashion-label-etro-sources-2021-07-18/ LVMH-backed fund to buy 60% of Italian fashion label Etro -sources] ''[[Reuters]]''.</ref><ref>Luisa Zargani (July 18, 2021), [https://wwd.com/business-news/mergers-acquisitions/l-catterton-takes-control-etro-1234884130/ L Catterton Takes Control of Etro] ''[[Women's Wear Daily]]''.</ref> In 2022, Etro appointed designer Marco De Vincenzo as its new creative director for women’s, men’s and home collections,<ref>Hannah Militano (25 February 2022), [https://graziamagazine.com/us/articles/etro-marco-de-vincenzo-creative-director/ Etro Names New Creative Director, Designer Marco De Vincenzo] ''[[Grazia]]''.</ref> making him the brand’s first head designer from outside the Etro family.<ref>Laura Rysman (11 June 2022), [https://www.nytimes.com/2022/06/11/style/marco-de-vincenzo-etro.html What Would Happen if Fashion Actually Slowed Down?] ''[[New York Times]]''.</ref> |
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==Management== |
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===Family=== |
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[[File:Kean Etro.jpg|thumb|right|150px|Kean Etro]] |
[[File:Kean Etro.jpg|thumb|right|150px|Kean Etro]] |
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Etro is identified primarily with Gimmo (born Gerolamo), the founder, however the company is managed by his four children:<ref>{{cite web|url=http://nymag.com/thecut/fashion/designers/etro/|title=Etro|work=The Cut}}</ref> |
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Etro is identified primarily with Gimmo (born Gerolamo), the founder, however the company is managed by his four children.<ref>{{cite web|url=http://nymag.com/thecut/fashion/designers/etro/|title=Etro|work=The Cut}}</ref> Kean Etro is the [[creative director]] of the Etro Man collections, sometimes inspired by his travels and antique book collection.<ref>{{cite web|url=https://www.nytimes.com/1997/12/18/style/in-each-neighborhood-there-lies-a-special-shop-etro-s-madison-avenue-elegance.html?scp=5&sq=|title=In each neighbourhood there lies a special shop|publisher=''The New York Times''|accessdate=2 April 2014}}</ref> He joined the family business in 1986 as a digital intern. In 1990 he designed his first menswear collection, and in 1996 he produced a fashion show focused on the concept of "New Tradition".<ref>{{cite web|url=https://query.nytimes.com/gst/fullpage.html?res=990CE7D7123DF93BA25752C1A9619C8B63|title=Profile in Style: Kean Etro|publisher=The New York Times|last=Armand Limnander|accessdate=3 April 2014}}</ref> Veronica Etro is the [[creative director]] of the Etro Woman collections.<ref>{{cite web|url=http://www.vogue.it/people-are-talking-about/focus-on/2013/09/veronica-etro|title=A conversation with Veronica Etro|publisher=Vogue Italia|accessdate=2 April 2014}}</ref> She unveiled her first womenswear collection in 2000.<ref>{{cite web|url=http://fashion.telegraph.co.uk/news-features/TMG8376933/Little-black-book-Veronica-Etro.html|title=Little Black Book: Veronica Etro|publisher=The Daily Telegraph|last=The Daily Telegraph|accessdate=3 April 2014}}</ref> Jacopo Etro has been working for the [[family business]] since 1982, eventually becoming the Creative Director of the Etro Accessories, Leather, Home and Textile collections, as well as Head of [[Communication]]. In 2010, he was also invited to sit on the board of the Camera Nazionale Della Moda Italiana as the delegate for the Italian textile industry.<ref>{{cite web|url=http://www.thesundaytimes.co.uk/sto/style/article196070.ece|title=The Collector|publisher=The Sunday Times|last=Antonio Nieto|accessdate=3 April 2014}}</ref> Ippolito Etro joined the company in 1991, overseeing the Administration Department before his promotion to General Director.<ref>{{cite web|url=http://www.businessoffashion.com/2014/03/shake-ippolito-etro-exit-family-business-pursue-new-horizons.htm|title=Ippolito Etro to Exit Family Business to Pursue ‘New Horizons’|publisher=Business of Fashion|last=Robin Mellery-Pratt|accessdate=2 April 2014}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> He was quoted by ''[[The New York Times]]'' stating that, "My father always told us that we could do what we wanted in life. But he said, 'If you work here, you have to start from scratch'".<ref>{{cite web|url=https://www.nytimes.com/1999/03/11/news/11iht-rfamily.t.html?pagewanted=2|title=Succession Problems Make Them Targets for Acquisition : Can Italy Houses Stay Alive?|publisher=''The New York Times''|accessdate=2 April 2014}}</ref> |
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* Kean Etro was the [[creative director]] of the Etro Man collections, sometimes inspired by his travels and antique book collection.<ref>{{cite news|url=https://www.nytimes.com/1997/12/18/style/in-each-neighborhood-there-lies-a-special-shop-etro-s-madison-avenue-elegance.html?scp=5&sq=|title=In each neighbourhood there lies a special shop|newspaper=The New York Times|access-date=2 April 2014}}</ref> He joined the family business in 1986 as a digital intern. In 1990 he designed his first menswear collection, and in 1996 he produced a fashion show focused on the concept of "New Tradition".<ref>{{cite news|url=https://query.nytimes.com/gst/fullpage.html?res=990CE7D7123DF93BA25752C1A9619C8B63|title=Profile in Style: Kean Etro|newspaper=The New York Times|last=Armand Limnander|access-date=3 April 2014}}</ref> |
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* Veronica Etro was the [[creative director]] of the Etro Woman collections.<ref>{{cite web|url=http://www.vogue.it/people-are-talking-about/focus-on/2013/09/veronica-etro|title=A conversation with Veronica Etro|publisher=Vogue Italia|access-date=2 April 2014}}</ref> She unveiled her first womenswear collection in 2000.<ref>{{cite news|url=http://fashion.telegraph.co.uk/news-features/TMG8376933/Little-black-book-Veronica-Etro.html|title=Little Black Book: Veronica Etro|newspaper=The Daily Telegraph|last=The Daily Telegraph|access-date=3 April 2014}}</ref> |
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* Jacopo Etro worked for the [[family business]] from 1982, eventually becoming the Creative Director of the Etro Accessories, Leather, Home and Textile collections, as well as Head of [[Communication]]. In 2010, he was also invited to sit on the board of the ''Camera Nazionale Della Moda Italiana'' as the delegate for the Italian textile industry.<ref>{{cite news|url=http://www.thesundaytimes.co.uk/sto/style/article196070.ece|archive-url=https://web.archive.org/web/20140407083118/http://www.thesundaytimes.co.uk/sto/style/article196070.ece|url-status=dead|archive-date=April 7, 2014|title=The Collector|newspaper=The Sunday Times|last=Antonio Nieto|access-date=3 April 2014}}</ref> |
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* Ippolito Etro joined the company in 1991, overseeing the Administration Department before his promotion to General Director.<ref>{{cite web|url=http://www.businessoffashion.com/2014/03/shake-ippolito-etro-exit-family-business-pursue-new-horizons.htm|title=Ippolito Etro to Exit Family Business to Pursue ‘New Horizons’|publisher=Business of Fashion|last=Robin Mellery-Pratt|access-date=2 April 2014}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> He was quoted by ''[[The New York Times]]'' stating: "My father always told us that we could do what we wanted in life. But he said, 'If you work here, you have to start from scratch'".<ref>{{cite news|url=https://www.nytimes.com/1999/03/11/news/11iht-rfamily.t.html?pagewanted=2|title=Succession Problems Make Them Targets for Acquisition : Can Italy Houses Stay Alive?|newspaper=The New York Times|access-date=2 April 2014}}</ref> |
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===CEOs=== |
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* Fabrizio Cardinali: 2021–present<ref>Luisa Zargani (9 September 2021), [https://wwd.com/business-news/human-resources/etro-appoints-fabrizio-cardinali-ceo-1234912437/ EXCLUSIVE: Etro Appoints Fabrizio Cardinali CEO] ''[[Women's Wear Daily]]''.</ref><ref>Claudia Cristoferi (9 September 2021), [https://www.reuters.com/article/etro-ceo-idINL8N2QB1MP Italian fashion group Etro picks new CEO after L Catterton takeover] ''[[Reuters]]''.</ref> |
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== Collections == |
== Collections == |
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===Menswear=== |
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⚫ | The menswear collection has been presented through conceptual catwalk shows, including the 2003 Autumn/Winter collection that had guests ride on a 1937 steam train through urban [[Milan]], with the models walking through the cabins.<ref>{{cite web|url=http://archiviostorico.corriere.it/2003/gennaio/12/Treni_banche_fabbriche_per_sfilate_co_0_030112187.shtml|title=Treni, banche e fabbriche per le sfilate della moda maschile|publisher=Corriere della Sera|access-date=2 April 2014}}</ref> Other pieces have included "cooked" shirts, where the pieces are dyed with berries or other food-stuffs in order to produce their intended designs.<ref>{{cite web |url=https://books.google.com/books?id=68YDAAAAMBAJ&pg=PA94 |page=94 |author=Michael Slenske |title=Kean Eye |publisher=Best Life |date=June 2008}}</ref> |
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===Womenswear=== |
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⚫ | The menswear collection has been presented through conceptual catwalk shows, including the |
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⚫ | The womenswear line was launched in 1991.<ref name=Purvin>{{cite book |url=https://books.google.com/books?id=BYAXAAAAQBAJ&pg=PA70 |page=70 |title=Historical Dictionary of the Fashion Industry |author=Francesca Sterlacci Purvin and Joanne Arbuckle |publisher=Scarecrow Press |year=2007}}</ref> For the 2016 Spring/Summer womenswear collection presented in Milan, Angelo Flaccavento wrote that it "show[ed] off the savoir-faire of her ateliers", using a [[Ballet dancer|ballerina]]-lingerie theme. He wrote further of the lighter direction the collection moved in from previous seasons that "Everything had a charming, undone quality that looked appealing and felt new".<ref>{{cite web|url=http://www.businessoffashion.com/articles/fashion-show-review/etros-pale-damsels|title=Etro's Pale Damsels|work=The Business of Fashion}}</ref> ''The New York Times'' called the collection an "ode to turn-of-the-century femininity", also mentioning the strong influence of dance throughout the show.<ref>{{cite news |url=https://www.nytimes.com/2015/09/25/t-magazine/etro-backstage-beauty-milan-fashion-week.html |newspaper=The New York Times |title=At Etro, Beauty Fit For Ballet |date=September 25, 2015 |author=Laura Rysman}}</ref> From 2017 on, Veronica and Kean started showing their collections together.<ref>Alexandra Marshall (August 15, 2017), [https://www.wsj.com/articles/the-colorful-world-of-etro-1502805602 The Colorful World of Etro] ''[[WSJ.]]''.</ref> |
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===Etro Home=== |
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⚫ | The womenswear line was launched in 1991.<ref name=Purvin>{{cite book |url=https://books.google.com/books?id=BYAXAAAAQBAJ&pg=PA70 |page=70 |title=Historical Dictionary of the Fashion Industry |author=Francesca Sterlacci Purvin and Joanne Arbuckle |publisher=Scarecrow Press |year=2007}}</ref> For the Spring |
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Starting in 1985, Etro added home textiles, pillows and plaids to its portfolio.<ref>{{cite book |url=https://books.google.com/books?id=EB8PkkCSuD8C&pg=PA70 |page=70 |title=Where to Wear London |author=John Graham |publisher=Where to Wear International Ltd |year=2005}}</ref><ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> These were followed by ceramics, gifts and wallpaper.<ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> Everything is produced in-house except for furniture. |
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In 2014, Etro opened its first Etro Home store in Milan during the [[Milan Furniture Fair|Salone del Mobile]].<ref>{{cite web|url=https://www.telegraph.co.uk/luxury/design/30674/the-business-jacopo-etro.html|archive-url=https://web.archive.org/web/20140415125403/http://www.telegraph.co.uk/luxury/design/30674/the-business-jacopo-etro.html|url-status=dead|archive-date=2014-04-15|title=The Business: Jacopo Etro|work=Telegraph.co.uk}}</ref> |
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In 2017, the company entered into a licensing agreement with Jumbo Group in Cantù – later called Oniro Group – for the production and distribution of furniture.<ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> In 2020, Etro revealed the brand would start developing fabrics for the outdoors, to be employed in gardens or boats.<ref>Luisa Zargani (October 14, 2020), [https://wwd.com/fashion-news/designer-luxury/etro-further-developing-its-home-line-1234633689/ Etro Further Developing Its Home Line] ''[[Women's Wear Daily]]''.</ref> In 2024, Etro entered into a partnership with Rams Global on manufacturing and supply of customized products for the Tower Rams Beyond in the [[Maslak]] neighborhood of Istanbul, making it the brand’s first residential project.<ref>Luisa Zargani (11 October 2024), [https://wwd.com/business-news/business-features/etro-first-branded-residential-project-turkey-1236678331/ Etro Launches First Branded Residential Project] ''[[Women's Wear Daily]]''.</ref> |
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===Fragrances=== |
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Etro also has a line of [[fragrance]]s, some using the theme of "ancient perfumery".<ref>{{cite web|url=http://www.basenotes.net/perfumenews/3191-etro-launch-marquetry-and-io-myself|title=Etro launch Marquetry and Io Myself|work=basenotes.net}}</ref> In 2024, the company and [[Coty]] signed an agreement for the production and distribution of Etro fragrance lines and home scent collections beyond 2040.<ref>Sandra Salibian (20 February 2024), [https://wwd.com/beauty-industry-news/fragrance/coty-etro-sign-beauty-license-deal-fragrances-home-scents-1236200875/ Coty and Etro Ink Long-term Beauty License] ''[[Women's Wear Daily]]''.</ref> |
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===Other projects=== |
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⚫ | Other collections include toiletries, leathergoods, travel accessories, eyewear,<ref name=Fincher>{{cite book |url=https://books.google.com/books?id=ZFqUceugiYwC&pg=PA57 |page=57 |title=Brandstand: Strategies for Retail Brand Building |author=Peggy Fincher Winters and Carole Paul |publisher=Visual Reference Publications |year=2002}}</ref> footwear,<ref name=Purvin /> and jewelry.<ref>{{cite news |url=https://www.nytimes.com/2015/09/25/t-magazine/etro-necklace-milan-fashion-week.html |title=The Daily Jewel: Etro |newspaper=The New York Times |date=September 25, 2015 |author=Alexa Brazilian}}</ref> In 2023, the brand signed a multiyear licensing agreement with Italian manufacturing company Simonetta to launch Etro Kids, a childrenswear line.<ref>Sandra Salibian (3 May 2023), [https://wwd.com/business-news/markets/etro-to-introduce-kids-line-signs-license-agreement-simonetta-1235637588/ Etro to Introduce Kids Line] ''[[Women's Wear Daily]]''.</ref> |
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==Controversy== |
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In a 2018 lawsuit filed in [[New York State Supreme Court]], former Etro employee Kim Weiner alleged the company had been discriminating against employees on the basis of race, gender and age, arguing she herself was fired after taking a stand against the company’s biased practices.<ref>Jonah Engel Bromwich and Vanessa Friedman (August 30, 2018), [https://www.nytimes.com/2018/08/30/style/etro-discrimination-lawsuit.html Lawsuit Accuses the Italian Fashion House Etro of Discrimination] ''[[New York Times]]''.</ref> |
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==References== |
==References== |
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{{Reflist|}} |
{{Reflist|3}} |
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==External links== |
==External links== |
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*[http://www.etro.com/ Official Website] |
*[http://www.etro.com/ Official Website] |
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{{Designer labels}} |
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[[Category:High fashion brands]] |
[[Category:High fashion brands]] |
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[[Category:Clothing |
[[Category:Clothing brands of Italy]] |
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[[Category:Clothing companies based in Milan]] |
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[[Category:Clothing companies established in 1968]] |
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[[Category:1968 establishments in Italy]] |
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[[Category:Eyewear brands of Italy]] |
[[Category:Eyewear brands of Italy]] |
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[[Category:Italian companies established in 1968]] |
Latest revision as of 06:58, 17 December 2024
Company type | Private |
---|---|
Industry | Retail |
Founded | 1968 |
Founder | Gimmo Etro |
Headquarters | , Italy |
Area served | Worldwide |
Key people | Kean Etro Jacopo Etro Veronica Etro Ippolito Etro |
Products | Clothing, footwear, handbags, jewellery, perfumes, textiles and home furnishings |
Revenue | US$372 million (2018)[1] |
Website | www |
Etro is a family-managed Italian luxury fashion house founded in 1968. It is mainly known for its paisley patterns, which the company started making in 1981.
History
[edit]Etro was founded in 1968 by Gerolamo "Gimmo" Etro[2] as a textile design company.[3][4] By the time the company was born, Gimmo and his wife, Roberta, an antiques dealer, had amassed a collection of 300 antique shawls, still one of the largest private collections in existence today.[5] The main stylistic driver for Etro over its first decades was the paisley pattern, and variations on this theme.[6] The company's headquarters is located in Milan on Via Spartaco, and was refurbished in 1977.[7] The headquarters includes textile art archived in their in-house library.[8] Future textiles head Jacopo Etro later commented on this period,[9] stating that he had started to visit the archive when he was a child, spending many hours copying the fabric designs and experimenting with his own creative style.[10] After a trip to India made by Etro executives, the furnishing textiles line made its debut in 1981.[11] The "swirling" paisley design found on this trip is now "synonymous" with the label according to Elle Magazine.[12]
The company began producing leather goods in 1984, crafted from Paisley Jacquard fabrics.[13] Etro then began its home collection in 1985.[14] The Fragrances collection was launched in 1989,[15] making its debut in the Milanese Fragrances flagship boutique, located on Via Verri. More recent additions of the line include Rajasthan[16] and Jacquard.[17] Etro's first fashion show at Milan Fashion Week was held in 1996.[18] The company began sales by direct-mail through inserts in The New York Times starting in 1999,[19] and it began selling its clothing online in addition to in retail stores in 2013.[20] In 2014, a monograph on the company's history entitled Etro was published by Rizzoli publishing house.[21]
By 2018, Etro reported $372 million in annual revenue.[22] By 2021, the company operated 140 flagships in 58 countries with boutiques in cities such as Milan, London, Paris, New York, Beijing and Tokyo.[23] That year, it also took control of its South Korean business by opening a subsidiary in Seoul.[24]
In 2021, L Catterton agreed to buy a 60% stake in Etro, in a deal valuing the company at about 500 million euros ($590 million).[25][26][27] In 2022, Etro appointed designer Marco De Vincenzo as its new creative director for women’s, men’s and home collections,[28] making him the brand’s first head designer from outside the Etro family.[29]
Management
[edit]Family
[edit]Etro is identified primarily with Gimmo (born Gerolamo), the founder, however the company is managed by his four children:[30]
- Kean Etro was the creative director of the Etro Man collections, sometimes inspired by his travels and antique book collection.[31] He joined the family business in 1986 as a digital intern. In 1990 he designed his first menswear collection, and in 1996 he produced a fashion show focused on the concept of "New Tradition".[32]
- Veronica Etro was the creative director of the Etro Woman collections.[33] She unveiled her first womenswear collection in 2000.[34]
- Jacopo Etro worked for the family business from 1982, eventually becoming the Creative Director of the Etro Accessories, Leather, Home and Textile collections, as well as Head of Communication. In 2010, he was also invited to sit on the board of the Camera Nazionale Della Moda Italiana as the delegate for the Italian textile industry.[35]
- Ippolito Etro joined the company in 1991, overseeing the Administration Department before his promotion to General Director.[36] He was quoted by The New York Times stating: "My father always told us that we could do what we wanted in life. But he said, 'If you work here, you have to start from scratch'".[37]
CEOs
[edit]Collections
[edit]Menswear
[edit]The menswear collection has been presented through conceptual catwalk shows, including the 2003 Autumn/Winter collection that had guests ride on a 1937 steam train through urban Milan, with the models walking through the cabins.[40] Other pieces have included "cooked" shirts, where the pieces are dyed with berries or other food-stuffs in order to produce their intended designs.[41]
Womenswear
[edit]The womenswear line was launched in 1991.[42] For the 2016 Spring/Summer womenswear collection presented in Milan, Angelo Flaccavento wrote that it "show[ed] off the savoir-faire of her ateliers", using a ballerina-lingerie theme. He wrote further of the lighter direction the collection moved in from previous seasons that "Everything had a charming, undone quality that looked appealing and felt new".[43] The New York Times called the collection an "ode to turn-of-the-century femininity", also mentioning the strong influence of dance throughout the show.[44] From 2017 on, Veronica and Kean started showing their collections together.[45]
Etro Home
[edit]Starting in 1985, Etro added home textiles, pillows and plaids to its portfolio.[46][47] These were followed by ceramics, gifts and wallpaper.[48] Everything is produced in-house except for furniture.
In 2014, Etro opened its first Etro Home store in Milan during the Salone del Mobile.[49]
In 2017, the company entered into a licensing agreement with Jumbo Group in Cantù – later called Oniro Group – for the production and distribution of furniture.[50] In 2020, Etro revealed the brand would start developing fabrics for the outdoors, to be employed in gardens or boats.[51] In 2024, Etro entered into a partnership with Rams Global on manufacturing and supply of customized products for the Tower Rams Beyond in the Maslak neighborhood of Istanbul, making it the brand’s first residential project.[52]
Fragrances
[edit]Etro also has a line of fragrances, some using the theme of "ancient perfumery".[53] In 2024, the company and Coty signed an agreement for the production and distribution of Etro fragrance lines and home scent collections beyond 2040.[54]
Other projects
[edit]Other collections include toiletries, leathergoods, travel accessories, eyewear,[6] footwear,[42] and jewelry.[55] In 2023, the brand signed a multiyear licensing agreement with Italian manufacturing company Simonetta to launch Etro Kids, a childrenswear line.[56]
Controversy
[edit]In a 2018 lawsuit filed in New York State Supreme Court, former Etro employee Kim Weiner alleged the company had been discriminating against employees on the basis of race, gender and age, arguing she herself was fired after taking a stand against the company’s biased practices.[57]
References
[edit]- ^ Alexandra Marshall (February 23, 2018), How An Italian Family Turned Paisley Prints And Haute-Hippe Garb Into a 50-Year-Old Fashion Legacy W
- ^ "Creative director at Etro takes inspiration from native textiles". South China Morning Post. 1 January 2015.
- ^ Mary Lisa Gavenas (2008). The Fairchild Encyclopedia of Menswear. Fairchild Books. p. 137.
- ^ Björn Stüwe (2009). Produktklassiker: Quintessenzen der Konsumkultur (in German). Springer-Verlag. p. 139.
- ^ Alexandra Marshall (August 15, 2017), The Colorful World of Etro WSJ..
- ^ a b Peggy Fincher Winters and Carole Paul (2002). Brandstand: Strategies for Retail Brand Building. Visual Reference Publications. p. 57.
- ^ Christina Binkley (26 January 2012). "The Healthy Sibling Rivalry in a Design House". WSJ.
- ^ The Independent. "Fashion: Raison D'Etro". The Independent. Retrieved 2 April 2014.
- ^ "Etro is the latest Italian fashion house to hit the block". thedeal.com. Archived from the original on 2014-08-27.
- ^ Marie Claire Italia. "Etro: i tessuti, l'arredamento, le borse, i profumi e la moda" (in Italian). Marie Claire Italia. Archived from the original on 7 April 2014. Retrieved 2 April 2014.
- ^ Vogue. "Voguepedia". Vogue. Archived from the original on 31 March 2014. Retrieved 2 April 2014.
- ^ "Etro Collections - Etro Runway Show Archive - ELLE". ELLE.
- ^ "Le Souk". lesouk.co.
- ^ "Etro Home Collection SS15". LuxPad.
- ^ Alexandra Marshall (August 15, 2017), The Colorful World of Etro WSJ..
- ^ Vogue India. "Italians make a perfume of Rajasthan". Vogue India. Retrieved 2 April 2014.
- ^ InStyle. "Spring Fragrances". InStyle. Archived from the original on 29 March 2014. Retrieved 2 April 2014.
- ^ Allison Cawley. "Italian Fashion from Etro". Peachfully Chic.
- ^ Winters and Paul, 63.
- ^ Harpers Bazaar. "Etro launches e-commerce on revamped website". Harpers Bazaar. Archived from the original on 7 April 2014. Retrieved 3 April 2014.
- ^ Hannah Martin. "Preview Etro, a new monograph from Rizzoli". Architectural Digest.
- ^ Alexandra Marshall (February 23, 2018), How An Italian Family Turned Paisley Prints And Haute-Hippe Garb Into a 50-Year-Old Fashion Legacy W
- ^ Luisa Zargani (July 18, 2021), L Catterton Takes Control of Etro Women's Wear Daily.
- ^ Martino Carrera (January 27, 2021), Etro Opens South Korean Subsidiary Women's Wear Daily.
- ^ Elisa Anzolin and Claudia Cristoferi (April 19, 2021), Italy's Etro is considering interest from L Catterton -source Reuters.
- ^ Silvia Aloisi (July 18, 2021), LVMH-backed fund to buy 60% of Italian fashion label Etro -sources Reuters.
- ^ Luisa Zargani (July 18, 2021), L Catterton Takes Control of Etro Women's Wear Daily.
- ^ Hannah Militano (25 February 2022), Etro Names New Creative Director, Designer Marco De Vincenzo Grazia.
- ^ Laura Rysman (11 June 2022), What Would Happen if Fashion Actually Slowed Down? New York Times.
- ^ "Etro". The Cut.
- ^ "In each neighbourhood there lies a special shop". The New York Times. Retrieved 2 April 2014.
- ^ Armand Limnander. "Profile in Style: Kean Etro". The New York Times. Retrieved 3 April 2014.
- ^ "A conversation with Veronica Etro". Vogue Italia. Retrieved 2 April 2014.
- ^ The Daily Telegraph. "Little Black Book: Veronica Etro". The Daily Telegraph. Retrieved 3 April 2014.
- ^ Antonio Nieto. "The Collector". The Sunday Times. Archived from the original on April 7, 2014. Retrieved 3 April 2014.
- ^ Robin Mellery-Pratt. "Ippolito Etro to Exit Family Business to Pursue 'New Horizons'". Business of Fashion. Retrieved 2 April 2014.[permanent dead link ]
- ^ "Succession Problems Make Them Targets for Acquisition : Can Italy Houses Stay Alive?". The New York Times. Retrieved 2 April 2014.
- ^ Luisa Zargani (9 September 2021), EXCLUSIVE: Etro Appoints Fabrizio Cardinali CEO Women's Wear Daily.
- ^ Claudia Cristoferi (9 September 2021), Italian fashion group Etro picks new CEO after L Catterton takeover Reuters.
- ^ "Treni, banche e fabbriche per le sfilate della moda maschile". Corriere della Sera. Retrieved 2 April 2014.
- ^ Michael Slenske (June 2008). "Kean Eye". Best Life. p. 94.
- ^ a b Francesca Sterlacci Purvin and Joanne Arbuckle (2007). Historical Dictionary of the Fashion Industry. Scarecrow Press. p. 70.
- ^ "Etro's Pale Damsels". The Business of Fashion.
- ^ Laura Rysman (September 25, 2015). "At Etro, Beauty Fit For Ballet". The New York Times.
- ^ Alexandra Marshall (August 15, 2017), The Colorful World of Etro WSJ..
- ^ John Graham (2005). Where to Wear London. Where to Wear International Ltd. p. 70.
- ^ Luisa Zargani (October 14, 2020), Etro Further Developing Its Home Line Women's Wear Daily.
- ^ Luisa Zargani (October 14, 2020), Etro Further Developing Its Home Line Women's Wear Daily.
- ^ "The Business: Jacopo Etro". Telegraph.co.uk. Archived from the original on 2014-04-15.
- ^ Luisa Zargani (October 14, 2020), Etro Further Developing Its Home Line Women's Wear Daily.
- ^ Luisa Zargani (October 14, 2020), Etro Further Developing Its Home Line Women's Wear Daily.
- ^ Luisa Zargani (11 October 2024), Etro Launches First Branded Residential Project Women's Wear Daily.
- ^ "Etro launch Marquetry and Io Myself". basenotes.net.
- ^ Sandra Salibian (20 February 2024), Coty and Etro Ink Long-term Beauty License Women's Wear Daily.
- ^ Alexa Brazilian (September 25, 2015). "The Daily Jewel: Etro". The New York Times.
- ^ Sandra Salibian (3 May 2023), Etro to Introduce Kids Line Women's Wear Daily.
- ^ Jonah Engel Bromwich and Vanessa Friedman (August 30, 2018), Lawsuit Accuses the Italian Fashion House Etro of Discrimination New York Times.