Iraivi: Difference between revisions

Iraivi
Iraivi
	Theatrical release poster
Directed by	Karthik Subbaraj
Written by	Karthik Subbaraj
Produced by	C. V. Kumar; K. E. Gnanavel Raja; Abinesh Elangovan
Starring	S. J. Suryah; Vijay Sethupathi; Anjali; Kamalinee Mukherjee; Bobby Simha; Pooja Devariya
Cinematography	Sivakumar Vijayan
Edited by	Vivek Harshan
Music by	Santhosh Narayanan
Production; company	Thirukumaran Entertainment
Distributed by	Studio Green; Abi & Abi Pictures
Release date	3 June 2016;
Running time	153 minutes
Country	India
Language	Tamil

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Iraivi (transl. Goddess) is a 2016 Indian Tamil-language crime drama film written and directed by Karthik Subbaraj and produced by C. V. Kumar, K. E. Gnanavel Raja and Abinesh Elangovan under their banners Thirukumaran Entertainment, Studio Green and Abi & Abi Pictures, respectively.^[1] The film features an ensemble cast including S. J. Suryah, Vijay Sethupathi, Bobby Simha, Kamalinee Mukherjee, Anjali, and Pooja Devariya. The plot revolves around three financially struggling men trying to overcome their problems by involving in criminal activities, not realising the impact their efforts are having on the women in their lives.

Karthik Subbaraj drafted the script during the production works of Jigarthanda in September 2013 and took more than a year for its completion. The film was formally announced in February 2015, with principal photography beginning that May and ending that September. The film features music composed by Santhosh Narayanan with cinematography handled by Sivakumar Vijayan and edited by Vivek Harshan.

Iraivi released on 3 June 2016, and received positive reviews from critics . In 2017, Anjali was nominated for the Best Actress award at the 2nd IIFA Utsavam awards,^[2] and Pooja Devariya received a nomination for Best Supporting Actress award at the 6th South Indian International Movie Awards.^[3]

Plot

The film centres around three men and the women in their life: a struggling and alcoholic film director Arul (S. J. Surya) and his wife Yazhini (Kamalinee Mukherjee); Arul's best friend Michael (Vijay Sethupathi) and his wife Ponni (Anjali); and Arul's younger brother Jagan (Bobby Simha).

Arul was a renowned film director until he fell out with the producer of his latest directorial film, because of which the film never released. To overcome his sorrow, he became a chronic alcoholic and started harassing Yazhini. Though Yazhini often threatens to divorce Arul for his behaviour, she changes her mind each time due to her love for him.

Michael, an artefact dealer, is forced to marry Ponni, despite being in love with a widow named Malar (Pooja Devariya). However, Malar has no love for Michael, merely considering their relationship as friends with benefits. Michael openly reveals to Ponni that he is not interested in being her husband and ignores her.

Yazhini tries to convince Arul to seek the producer's forgiveness and get his film released so that they both could return to a normal life. When Arul refuses, the producer himself steps in and asks Arul to pay him ₹4,00,00,000 to get his film released. Michael and Jagan, with the help of their friend Ramesh (Karunakaran), steal a temple idol and sell it for ₹4,00,00,000 so that Arul's film can be released. Unfortunately, the producer has already decided to remake Arul's film with an entirely new cast and with his own brother as the director. Arul confronts the producer, who tries to kill him. In a fit of rage, Michael bludgeons the producer to death and is soon sentenced to seven years' imprisonment for his crime. An angry Ponni starts ignoring her husband, never visits him in jail, gives birth to their daughter, and eventually returns to her village. Meanwhile, Yazhini returns to her parents' house and files for a divorce against Arul, fed up of his alcoholism.

Arul is sent to rehab to overcome his alcoholism and is released two years later. Now sober, Arul tries to convince Yazhini to return to him, to no avail. Meanwhile, Arul and Jagan bail out Michael, who leaves for Ponni's village in an attempt to restart his married life with her. Ponni agrees to come back with him on the condition that he breaks his friendship with Arul. The deceased producer's widow and brother meet with Arul and decide to sell the production rights of his film to him for ₹20,00,000. To get the money, Michael and Jagan again team up with Ramesh to steal an idol from a Kerala temple and sell it. However, Ramesh drugs Michael and runs away with the idol. Michael is arrested the following morning, but he manages to escape from the police and return to Chennai.

On confronting Ramesh, he finds out that Jagan was responsible for getting him arrested at Kerala. Jagan was also in love with Ponni and was disgusted at the way Michael treated her. When Michael was in jail, Jagan declared his love for Ponni, who reciprocated but was forced to return to her village the next day as she was unable to decide between Michael and Jagan. Jagan then decided to get Michael arrested so that Ponni could leave Michael for good and start a new life with him. After confronting Ponni over her love for Jagan, both Michael and she decide to forget everything that happened and plan to leave Chennai to start a new life.

Arul, who has successfully acquired the production rights for his film, decides to once again convince Yazhini to return to him. Yazhini, who is getting engaged to another person, Vasanth (Vaibhav), forgives him and agrees to return to him as long as Vasanth agrees. Meanwhile, Michael picks up a fight with a drunk Jagan over Ponni. During the fight, he accidentally kills Jagan, forcing him and Ponni to go into hiding, but he does not tell her that he killed Jagan. When the train that Michael and Ponni are travelling in stops at Palur, Arul, who has found out that Michael had killed his brother, notices him and shoots him in revenge. As Arul is taken to prison, he contacts Yazhini and pretends that he has once again returned to his drunken habits as he does not want her to suffer with the stigma of being a criminal's wife, effectively ending their relationship.

In the end, with their respective husbands out of the way, Ponni and Yazhini relish their newly found freedom by enjoying the rain. Yazhini only watches the rain, leaving the viewers to introspect on how she is not ready to venture out into the world alone yet, while Ponni allows herself to get drenched, finally letting go.

Cast

S. J. Suryah as Arul Dass
Vijay Sethupathi as Michael
Anjali as Ponni
Bobby Simha as Jagan
Kamalinee Mukherjee as Yazhini (Yazhu)
Pooja Devariya as Malarvizhi
Karunakaran as Ramesh
Radha Ravi as Dass
Vadivukkarasi as Meenakshi
Cheenu Mohan as John
Gajaraj as Ramalingam
Bagavathi Perumal as Varun
Kaali Venkat as Bhagyam
Rajashree as Kala
Ramachandran Durairaj as Mahesh
R. K. Vijay Murugan as Murugesan
Vivek Prasanna as Director
Senthil Kumaran as Senthil
Agavamma as John's wife
Settai Sethu as Bala
Rameez Raja as Rakesh
Kasthuri Patti as Sagayam
Vaibhav as Vasanth (cameo appearance)
Santhosh Narayanan in a special appearance in the song Kadhal Kappal

Production

Development

Karthik Subbaraj began writing for his untitled third project before the completion of Jigarthanda in September 2013.^[4] In September 2014, reports claimed that the film will be titled as Iraivi and will be produced by C. V. Kumar's Thirukumaran Entertainment banner.^[5] In February 2015, Thirukumaran Entertainment officially confirmed the project with cinematographer Gavemic U. Ary, editor Vivek Harshan, and composer Santhosh Narayanan.^[6] But Gavemic U. Ary was later replaced by Sivakumar Vijayan.^[7]

Karthik Subbaraj has stated that the works of K. Balachander, Balu Mahendra and Mahendran, whose films being women-centric had inspired him to do the film.^[8] He also said that the film will be centred on how women influence men in modern society.^[9]

Casting and filming

In February 2015, Subbaraj released a press statement confirming the casting of Bobby Simha, Vijay Sethupathi and S. J. Suryah as the lead actors, with Karunakaran in a major role.^[6] In May 2015, Anjali was confirmed as one of the lead actresses.^[10] Kamalinee Mukherjee was confirmed the following month, marking a return to Tamil films after Kadhalna Summa Illai (2009).^[11] Principal photography began on 20 May 2015.^[12]^[13] Filming took place mostly in Wayanad and Chennai.^[9] Anjali completed shooting her portions in mid-September 2015.^[14] Filming was completed by 30 September, and post-production works began.^[15] Dubbing works began in November 2015.^[16]

Soundtrack

The soundtrack album is composed by Santhosh Narayanan. On the occasion of Women's Day (8 March 2016), Santhosh recorded a powerful song dedicated to women, with his mother Mahalakshmi Rajagopalan rendering vocals for the song.^[17] The audio launch was held on 15 April 2016.^[18]

Siddharth K of Sify gave 3.5 out of 5 to the album and stated "Santhosh Narayanan is back in style!".^[19] Karthik Srinivasan of Milliblog wrote "Less album-friendly (perhaps more situational) soundtrack from Santhosh."^[20]

Track listing
No.	Title	Lyrics	Singer(s)	Length
1.	"Onnu Rendu"	Vivek	S. J. Surya	03:12
2.	"Kadhal Kappal"	Muthamil	Santhosh Narayanan	04:03
3.	"Solla Thudikkudhu Manasu"	Vivek	R. K. Sundar	03:24
4.	"Dhushta"	Vivek	Meenakshi, Dhee	03:46
5.	"Othaiyila"	Mani Amudhavan	Anthony Daasan	02:19
6.	"Manidhi"	Vivek	Brinda, Ananthu, Santhosh Narayanan	04:55
Total length:				21:39

Marketing and release

In early January 2016, the first look poster was released, and the caption "Sila woMENkalin kadhai" (Story of few woMEN) was highlighted by commentators for the way it capitalised the word "men".^[21] As a part of the promotional campaign, the making of the film premiered a four-episode series, documenting the film's making, starting from 22 May 2016.^[22] The producers also collaborated with The Sight Media to launch an in-auto LED branding, with the clips and video promos of the film being available for customers travelling in Chennai autos through the LED panels installed there.^[23]

The film was initially announced to release on 20 May 2016. Due to the release of Idhu Namma Aalu and Marudhu during the month, the team pushed the release to 3 June.^[24] The film had its television premiere on 5 September 2016 via Jaya TV.^[25]

Reception

The film opened to positive response from critics.^[26] M. Suganth of The Times of India gave 3.5 out of 5 and stated "Karthik's writing is novelistic, with each character having their own well-sketched arcs."^[27] In his review for The Hindu, Baradwaj Rangan wrote " Iraivi is an unusual feminist film, in the sense that it's seen entirely through the prism of sympathetic male characters. This is bound to happen when there are so many people, so many strands, when we don't follow one person's simplistic "you go, girl" journey. But when the parts are so well-crafted, we don't complain as much about their sum not adding up to a satisfying whole."^[28] Gauthaman Baskaran of Hindustan Times wrote "Iraivi in the end seems like a story gone astray, the lives of several people destroyed by male egoistic rage that seeks solution in blood and gore. There is very little to cheer in the 160-minute work, which, though has some interesting performances by Simha, Surya and Anjali."^[29] Kirubakar Purushothaman of India Today gave 3 out of 5 and stated "The story of Iraivi is about the victimisation of the females in the film by the malevolent arrogance of their respective not-so-better halves."^[30]

S. Saraswathi of Rediff.com gave 3.5 out of 5 to the film stating that "The beautifully etched out characters, the performances, the exceptional music and the thought-provoking message makes Karthik Subbaraj's Iraivi a must watch."^[31] Giving 3 out of 5 stars, Anupama Subramanian of Deccan Chronicle wrote "The movie has a feminist theme and the bold characters have semblance to one we used to see in K. Balachander's films."^[32] Vikram Venkateshwaran of The Quint wrote "Iraivi disturbingly tells you that gender is not based on one's plumbing. All of the characters, including the women who are victimised, only seek happiness for themselves. And that's what makes it so real and relatable."^[33] Sowmya Rajendran of The News Minute reviewed "Subbaraj does suggest that women ought to stop depending on men for their happiness but sadly, even then, none of his female characters MAKE that choice actively. The men do it on their behalf. The women are like characters from Waiting for Godot, hoping that someday, things will get better without taking charge of their own lives. This is a very simplistic depiction and does injustice to both genders. It is also unreal though we may be tricked into believing that it is completely realistic."^[34]

Controversies

The film features an egoistic film producer played by Vijay Murugan who is shown as a ruthless, money-minded person who does not care about the feelings of a struggling director, played by Suryah.^[35] Post-release, few members of the Tamil Film Producers Council including P. L. Thenappan criticised Karthik for allegedly portraying the producer's character in poor light and also threatened to issue a "red card" against the director. K. E. Gnanavel Raja, who co-produced and distributed the film also expressed his disappointment against the issue.^[36] Some reports claimed that Karthik's fallout with film producer Kathiresan during the production of Jigarthanda is the reason why he portrayed the character as such.^[35] After Karthik issued a letter to the Tami Film Directors Union explaining his position, the problem was amicably resolved.^[37]

Impact

Inspired by the film, a showroom named Iraivi was organised by Vijay Sethupathi's sister in Chennai.^[38]

References

^ "Subbaraj teams up with 'maverick' Kumar again". Bangalore Mirror. 22 December 2014. Archived from the original on 11 September 2018. Retrieved 21 February 2023.
^ "IIFA Utsavam: Complete winner's list". The Indian Express. 30 March 2017. Archived from the original on 29 July 2019. Retrieved 6 June 2021.
^ "SIIMA Nominations: Theri, Janatha Garage, Maheshinte Prathikaram and Kirik Party lead". The Indian Express. 31 May 2017. Archived from the original on 5 July 2020. Retrieved 28 June 2020.
^ "Karthik Subbaraj begins script work". The Times of India. 24 September 2013. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
^ Gupta, Rinku (11 September 2014). "After Jigarthanda, it's Iraivi for Karthik Subbaraj". The New Indian Express. Archived from the original on 10 October 2016. Retrieved 15 November 2024.
^ ^a ^b Karthik Subbaraj [@karthiksubbaraj] (20 February 2015). "My third feature #Iraivi will star @iam_SJSuryah,Vijay sethupathi & @ActorSimhaa!! @actorkaruna does an imp role.. :)" (Tweet). Archived from the original on 15 November 2024. Retrieved 15 November 2024 – via Twitter.
^ "Karthik Subbaraj's Multi-starrer Film 'Iraivi' Trailer Out". The New Indian Express. 15 April 2016. Archived from the original on 17 November 2024. Retrieved 15 November 2024.
^ Menon, Vishal (7 May 2016). "'Iraivi' is more Balachander than Tarantino: Karthik Subbaraj". The Hindu. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
^ ^a ^b Sundar, Mrinalini (7 September 2015). "Iraivi's story is based on a Christian family". The Times of India. Archived from the original on 24 September 2015. Retrieved 12 April 2021.
^ "Anjali to romance Sethupathi in Iraivi". Deccan Chronicle. 21 May 2015. Archived from the original on 24 May 2015. Retrieved 17 November 2024.
^ "Kamalinee Mukherjee returns to Tamil cinema after six years". The Indian Express. Indo-Asian News Service. 16 June 2015. Archived from the original on 23 June 2015. Retrieved 2 July 2016.
^ "Anjali to romance Vijay Sethupathi in `Iraivi`". Sify. 20 May 2015. Archived from the original on 22 May 2015. Retrieved 20 May 2015.
^ "Iraivi Shoot Begins". Silverscreen India. 20 May 2015. Archived from the original on 15 November 2024. Retrieved 15 November 2024.
^ "Anjali Completes Karthik Subbaraj's Iraivi". Silverscreen India. 22 September 2015. Archived from the original on 15 November 2024. Retrieved 15 November 2024.
^ "Karthik Subbaraj Wraps Up Iraivi". The New Indian Express. 30 September 2015. Archived from the original on 18 November 2024. Retrieved 15 November 2024.
^ "'இறைவி' டப்பிங் துவங்கியது". Samayam (in Tamil). 7 November 2015. Archived from the original on 17 November 2024. Retrieved 15 November 2024.
^ "Santhosh Narayanan gets his mother to sing in Iraivi". The Times of India. 9 March 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ "Iraivi music on April 15?". The Times of India. 10 April 2016. Archived from the original on 14 September 2018. Retrieved 17 November 2024.
^ K, Siddharth (20 April 2016). "Iraivi-Audio review". Sify. Archived from the original on 23 April 2016. Retrieved 13 April 2021.
^ Karthik (15 April 2016). "Iraivi (Music review), Tamil – Santhosh Narayanan". Milliblog. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ "Iraivi first look poster: Karthik Subbaraj is back with another intriguing film". India Today. 20 January 2016. Archived from the original on 12 April 2021. Retrieved 12 April 2021.
^ "'Making of Iraivi' as Web Series". The Times of India. 19 May 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ Balasubramanian, Roshne (25 May 2016). "Iraivi trailer hits auto screens!". The New Indian Express. Archived from the original on 17 November 2024. Retrieved 15 November 2024.
^ "Karthik Subbaraj's Iraivi release postponed". The Times of India. 9 May 2016. Archived from the original on 1 June 2016. Retrieved 17 November 2024.
^ "Jaya TV to premiere Iraivi". The Times of India. 4 September 2016. Archived from the original on 6 April 2018. Retrieved 5 April 2018.
^ Srivatsan (8 June 2016). "From Aval Oru Thodar Kathai to Iraivi, how have women-centric plots fared in Tamil cinema?". India Today. Archived from the original on 18 November 2024. Retrieved 18 November 2024.
^ Suganth, M (4 June 2016). "Iraivi Movie Review". The Times of India. Archived from the original on 7 June 2016. Retrieved 13 April 2021.
^ Rangan, Baradwaj (3 June 2016). "Iraivi: A few good women". The Hindu. Archived from the original on 30 August 2020. Retrieved 13 April 2021.
^ Bhaskaran, Gautaman (3 June 2016). "Iraivi review: A dark tale of male arrogance". Hindustan Times. Archived from the original on 11 August 2021. Retrieved 13 April 2021.
^ Purushothaman, Kirubhakar (4 June 2016). "Iraivi review: Karthik Subbaraj's film is subtle yet hard hitting". India Today. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ Saraswathi, S. (3 June 2016). "Review: Iraivi is another winner from Karthik Subbaraj". Rediff.com. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ Subramanian, Anupama (4 June 2016). "Movie review Iraivi: Karthik Subbaraj's film is a hard hitting one!". Deccan Chronicle. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ Venkateswaran, Vikram (4 June 2016). "Movie Review: 'Iraivi' Is Real, Relatable and Disturbing". The Quint. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ Rajendran, Sowmya (7 June 2016). "Iraivi: A film about women who bear everything and put up with anything". The News Minute. Archived from the original on 26 December 2018. Retrieved 13 April 2021.
^ ^a ^b "Did Karthik base the producer's character on Kathiresan?". The Times of India. 7 June 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.
^ "Iraivi controversy: The inside story of the war between Karthik Subbaraj and producers". The News Minute. 7 June 2016. Archived from the original on 17 November 2024. Retrieved 15 November 2024.
^ "Ban Over Iraivi: Karthik Subbaraj Approaches Directors Union". Silverscreen India. 11 June 2016. Archived from the original on 15 November 2024. Retrieved 15 November 2024.
^ "துணிக்கடைக்கு 'இறைவி' என்று பெயர் வைத்த விஜய் சேதுபதியின் சகோதரி!". Samayam (in Tamil). 28 August 2017. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

External links

Iraivi at IMDb
Iraivi at Rotten Tomatoes

[1] "Subbaraj teams up with 'maverick' Kumar again". Bangalore Mirror. 22 December 2014. Archived from the original on 11 September 2018. Retrieved 21 February 2023.

[2] "IIFA Utsavam: Complete winner's list". The Indian Express. 30 March 2017. Archived from the original on 29 July 2019. Retrieved 6 June 2021.

[3] "SIIMA Nominations: Theri, Janatha Garage, Maheshinte Prathikaram and Kirik Party lead". The Indian Express. 31 May 2017. Archived from the original on 5 July 2020. Retrieved 28 June 2020.

[4] "Karthik Subbaraj begins script work". The Times of India. 24 September 2013. Archived from the original on 12 April 2021. Retrieved 12 April 2021.

[5] Gupta, Rinku (11 September 2014). "After Jigarthanda, it's Iraivi for Karthik Subbaraj". The New Indian Express. Archived from the original on 10 October 2016. Retrieved 15 November 2024.

[:2-6] Karthik Subbaraj [@karthiksubbaraj] (20 February 2015). "My third feature #Iraivi will star @iam_SJSuryah,Vijay sethupathi & @ActorSimhaa!! @actorkaruna does an imp role.. :)" (Tweet). Archived from the original on 15 November 2024. Retrieved 15 November 2024 – via Twitter.

[7] "Karthik Subbaraj's Multi-starrer Film 'Iraivi' Trailer Out". The New Indian Express. 15 April 2016. Archived from the original on 17 November 2024. Retrieved 15 November 2024.

[8] Menon, Vishal (7 May 2016). "'Iraivi' is more Balachander than Tarantino: Karthik Subbaraj". The Hindu. Archived from the original on 12 April 2021. Retrieved 12 April 2021.

[:3-9] Sundar, Mrinalini (7 September 2015). "Iraivi's story is based on a Christian family". The Times of India. Archived from the original on 24 September 2015. Retrieved 12 April 2021.

[10] "Anjali to romance Sethupathi in Iraivi". Deccan Chronicle. 21 May 2015. Archived from the original on 24 May 2015. Retrieved 17 November 2024.

[11] "Kamalinee Mukherjee returns to Tamil cinema after six years". The Indian Express. Indo-Asian News Service. 16 June 2015. Archived from the original on 23 June 2015. Retrieved 2 July 2016.

[:0-12] "Anjali to romance Vijay Sethupathi in `Iraivi`". Sify. 20 May 2015. Archived from the original on 22 May 2015. Retrieved 20 May 2015.

[13] "Iraivi Shoot Begins". Silverscreen India. 20 May 2015. Archived from the original on 15 November 2024. Retrieved 15 November 2024.

[14] "Anjali Completes Karthik Subbaraj's Iraivi". Silverscreen India. 22 September 2015. Archived from the original on 15 November 2024. Retrieved 15 November 2024.

[15] "Karthik Subbaraj Wraps Up Iraivi". The New Indian Express. 30 September 2015. Archived from the original on 18 November 2024. Retrieved 15 November 2024.

[16] "'இறைவி' டப்பிங் துவங்கியது". Samayam (in Tamil). 7 November 2015. Archived from the original on 17 November 2024. Retrieved 15 November 2024.

[17] "Santhosh Narayanan gets his mother to sing in Iraivi". The Times of India. 9 March 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[18] "Iraivi music on April 15?". The Times of India. 10 April 2016. Archived from the original on 14 September 2018. Retrieved 17 November 2024.

[19] K, Siddharth (20 April 2016). "Iraivi-Audio review". Sify. Archived from the original on 23 April 2016. Retrieved 13 April 2021.

[20] Karthik (15 April 2016). "Iraivi (Music review), Tamil – Santhosh Narayanan". Milliblog. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[21] "Iraivi first look poster: Karthik Subbaraj is back with another intriguing film". India Today. 20 January 2016. Archived from the original on 12 April 2021. Retrieved 12 April 2021.

[22] "'Making of Iraivi' as Web Series". The Times of India. 19 May 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[23] Balasubramanian, Roshne (25 May 2016). "Iraivi trailer hits auto screens!". The New Indian Express. Archived from the original on 17 November 2024. Retrieved 15 November 2024.

[24] "Karthik Subbaraj's Iraivi release postponed". The Times of India. 9 May 2016. Archived from the original on 1 June 2016. Retrieved 17 November 2024.

[25] "Jaya TV to premiere Iraivi". The Times of India. 4 September 2016. Archived from the original on 6 April 2018. Retrieved 5 April 2018.

[26] Srivatsan (8 June 2016). "From Aval Oru Thodar Kathai to Iraivi, how have women-centric plots fared in Tamil cinema?". India Today. Archived from the original on 18 November 2024. Retrieved 18 November 2024.

[27] Suganth, M (4 June 2016). "Iraivi Movie Review". The Times of India. Archived from the original on 7 June 2016. Retrieved 13 April 2021.

[28] Rangan, Baradwaj (3 June 2016). "Iraivi: A few good women". The Hindu. Archived from the original on 30 August 2020. Retrieved 13 April 2021.

[29] Bhaskaran, Gautaman (3 June 2016). "Iraivi review: A dark tale of male arrogance". Hindustan Times. Archived from the original on 11 August 2021. Retrieved 13 April 2021.

[30] Purushothaman, Kirubhakar (4 June 2016). "Iraivi review: Karthik Subbaraj's film is subtle yet hard hitting". India Today. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[31] Saraswathi, S. (3 June 2016). "Review: Iraivi is another winner from Karthik Subbaraj". Rediff.com. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[32] Subramanian, Anupama (4 June 2016). "Movie review Iraivi: Karthik Subbaraj's film is a hard hitting one!". Deccan Chronicle. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[33] Venkateswaran, Vikram (4 June 2016). "Movie Review: 'Iraivi' Is Real, Relatable and Disturbing". The Quint. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[34] Rajendran, Sowmya (7 June 2016). "Iraivi: A film about women who bear everything and put up with anything". The News Minute. Archived from the original on 26 December 2018. Retrieved 13 April 2021.

[:4-35] "Did Karthik base the producer's character on Kathiresan?". The Times of India. 7 June 2016. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

[36] "Iraivi controversy: The inside story of the war between Karthik Subbaraj and producers". The News Minute. 7 June 2016. Archived from the original on 17 November 2024. Retrieved 15 November 2024.

[37] "Ban Over Iraivi: Karthik Subbaraj Approaches Directors Union". Silverscreen India. 11 June 2016. Archived from the original on 15 November 2024. Retrieved 15 November 2024.

[38] "துணிக்கடைக்கு 'இறைவி' என்று பெயர் வைத்த விஜய் சேதுபதியின் சகோதரி!". Samayam (in Tamil). 28 August 2017. Archived from the original on 13 April 2021. Retrieved 13 April 2021.

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@@ Line 1: / Line 1: @@
-{{Unreliable sources|date=November 2024}}
+{{Use Indian English|date=November 2024}}
-{{Use Indian English|date=November 2015}}
+{{Use dmy dates|date=November 2024}}
-{{Use dmy dates|date=July 2016}}
 {{Infobox film
 | image          = Iraivi.jpg
-| alt            =
+| caption        = Theatrical release poster
-| caption        = Poster
-| native_name    =
 | director       = [[Karthik Subbaraj]]
-| producer       = [[C. V. Kumar]]<br>[[K. E. Gnanavel Raja]]<br>Abinesh Elangovan
 | writer         = Karthik Subbaraj
-| starring       = [[S. J. Surya]]<br>[[Vijay Sethupathi]]<br>[[Anjali (actress)|Anjali]]<br>[[Kamalinee Mukherjee]]<br>[[Bobby Simha]]<br>[[Pooja Devariya]]
+| producer       = [[C. V. Kumar]]<br />[[K. E. Gnanavel Raja]]<br />Abinesh Elangovan
+| starring       = [[S. J. Suryah]]<br />[[Vijay Sethupathi]]<br />[[Anjali (actress)|Anjali]]<br />[[Kamalinee Mukherjee]]<br />[[Bobby Simha]]<br />[[Pooja Devariya]]
-| music          = [[Santhosh Narayanan]]
 | cinematography = [[Sivakumar Vijayan]]
 | editing        = [[Vivek Harshan]]
+| music          = [[Santhosh Narayanan]]
 | studio         = Thirukumaran Entertainment
-| distributor    = [[Studio Green]]<br>Abi & Abi Pictures
+| distributor    = [[Studio Green]]<br />Abi & Abi Pictures
 | released       = {{film date|2016|6|3|df=y}}
 | runtime        = 153 minutes
@@ Line 23: / Line 20: @@
 | gross          = <!--Must be attributed to a reliable published source with an established reputation for fact-checking. No blogs, no IMDb.-->
 }}
-'''{{Lang|ta-latn|Iraivi}}''' ({{translation|Goddess}}) is a 2016 Indian [[Tamil language|Tamil]]-language [[crime drama]] film written and directed by [[Karthik Subbaraj]] and produced by [[C. V. Kumar]], [[K. E. Gnanavel Raja]] and Abinesh Elangovan under their banners [[Thirukumaran Entertainment]], [[Studio Green]] and Abi & Abi Pictures, respectively.<ref>{{cite web|url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/Subbaraj-teams-up-with-maverick-Kumar-again/articleshow/45608327.cms|title=Subbaraj teams up with 'maverick' Kumar again|work=The New Indian Express|date=22 December 2014|access-date=21 February 2023|archive-date=11 September 2018|archive-url=https://web.archive.org/web/20180911073449/https://bangaloremirror.indiatimes.com/entertainment/south-masala/Subbaraj-teams-up-with-maverick-Kumar-again/articleshow/45608327.cms|url-status=live}}</ref> The film features an [[ensemble cast]] including [[S. J. Suryah]], [[Vijay Sethupathi]], [[Bobby Simha]], [[Kamalinee Mukherjee]], [[Anjali (actress)|Anjali]], and [[Pooja Devariya]]. The plot revolves around three financially struggling men trying to overcome their problems by involving in criminal activities, not realising the impact their efforts are having on the women in their lives.
+'''Iraivi''' ({{translation|Goddess}}) is a 2016 Indian [[Tamil language|Tamil]]-language [[crime drama]] film written and directed by [[Karthik Subbaraj]] and produced by [[C. V. Kumar]], [[K. E. Gnanavel Raja]] and Abinesh Elangovan under their banners [[Thirukumaran Entertainment]], [[Studio Green]] and Abi & Abi Pictures, respectively.<ref>{{Cite web |date=22 December 2014 |title=Subbaraj teams up with 'maverick' Kumar again |url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/Subbaraj-teams-up-with-maverick-Kumar-again/articleshow/45608327.cms |url-status=live |archive-url=https://web.archive.org/web/20180911073449/https://bangaloremirror.indiatimes.com/entertainment/south-masala/Subbaraj-teams-up-with-maverick-Kumar-again/articleshow/45608327.cms |archive-date=11 September 2018 |access-date=21 February 2023 |website=[[Bangalore Mirror]]}}</ref> The film features an [[ensemble cast]] including [[S. J. Suryah]], [[Vijay Sethupathi]], [[Bobby Simha]], [[Kamalinee Mukherjee]], [[Anjali (actress)|Anjali]], and [[Pooja Devariya]]. The plot revolves around three financially struggling men trying to overcome their problems by involving in criminal activities, not realising the impact their efforts are having on the women in their lives.
-Karthik Subbaraj drafted the script during the production works of [[Jigarthanda (2014 film)|''Jigarthanda'']] in September 2013 and took more than a year for its completion. The film was formally announced in September 2014,<ref name=":2">{{cite web |date=11 September 2014 |title=After Jigarthanda, it's Iraivi for Karthik Subbaraj |url=http://www.newindianexpress.com/entertainment/tamil/After-Jigarthanda-it%E2%80%99s-Iraivi-for-Karthik-Subbaraj/2014/09/11/article2424511.ece |url-status=dead |archive-url=https://web.archive.org/web/20141024085852/http://www.newindianexpress.com/entertainment/tamil/After-Jigarthanda-it%E2%80%99s-Iraivi-for-Karthik-Subbaraj/2014/09/11/article2424511.ece |archive-date=24 October 2014 |access-date=24 December 2014 |work=The New Indian Express}}</ref> with principal shooting of the film began in May 2015 and filming completed that September. The film is based on a real life incident from a Christian family, though Subbaraj gave importance to the women characters, so as to influence their characters in the society.<ref name=":3" /> The film features music composed by [[Santhosh Narayanan]] with cinematography handled by [[Sivakumar Vijayan]] and edited by [[Vivek Harshan]].
+Karthik Subbaraj drafted the script during the production works of [[Jigarthanda (2014 film)|''Jigarthanda'']] in September 2013 and took more than a year for its completion. The film was formally announced in February 2015, with principal photography beginning that May and ending that September. The film features music composed by [[Santhosh Narayanan]] with cinematography handled by [[Sivakumar Vijayan]] and edited by [[Vivek Harshan]].
-{{Lang|ta-latn|Iraivi}} released on 3 June 2016, and received mixed to positive reviews. Critics lauded the performances of the cast, particularly that of SJ Surya and Anjali alongside the technical aspects of the film. However the film did average collections at the box office. In 2017, Anjali was nominated for the [[IIFA Utsavam Award for Best Actress – Telugu|Best Actress award]] at the 2nd [[IIFA Utsavam]] awards,<ref>{{Cite web|date=2017-03-30|title=IIFA Utsavam: Complete winner's list|url=https://indianexpress.com/article/entertainment/regional/iifa-utsavam-complete-winner-list-4592896/|access-date=2021-06-06|website=The Indian Express|language=en|archive-date=29 July 2019|archive-url=https://web.archive.org/web/20190729094731/https://indianexpress.com/article/entertainment/regional/iifa-utsavam-complete-winner-list-4592896/|url-status=live}}</ref> and Pooja Devariya received a nomination for Best Supporting Actress award at the 6th [[6th South Indian International Movie Awards|South Indian International Movie Awards]].<ref>{{Cite web |date=2017-05-31 |title=SIIMA Nominations: Theri, Janatha Garage, Maheshinte Prathikaram and Kirik Party lead |url=https://indianexpress.com/article/entertainment/regional/siima-nominations-theri-janatha-garage-maheshinte-prathikaram-and-kirik-party-lead-4683082/ |access-date=2020-06-28 |website=The Indian Express |language=en |archive-date=5 July 2020 |archive-url=https://web.archive.org/web/20200705012559/https://indianexpress.com/article/entertainment/regional/siima-nominations-theri-janatha-garage-maheshinte-prathikaram-and-kirik-party-lead-4683082/ |url-status=live }}</ref>
+''Iraivi'' released on 3 June 2016, and received positive reviews from critics . In 2017, Anjali was nominated for the [[IIFA Utsavam Award for Best Actress – Telugu|Best Actress award]] at the 2nd [[IIFA Utsavam]] awards,<ref>{{Cite web |date=30 March 2017 |title=IIFA Utsavam: Complete winner's list |url=https://indianexpress.com/article/entertainment/regional/iifa-utsavam-complete-winner-list-4592896/ |url-status=live |archive-url=https://web.archive.org/web/20190729094731/https://indianexpress.com/article/entertainment/regional/iifa-utsavam-complete-winner-list-4592896/ |archive-date=29 July 2019 |access-date=6 June 2021 |website=[[The Indian Express]] |language=en}}</ref> and Pooja Devariya received a nomination for Best Supporting Actress award at the 6th [[6th South Indian International Movie Awards|South Indian International Movie Awards]].<ref>{{Cite web |date=31 May 2017 |title=SIIMA Nominations: Theri, Janatha Garage, Maheshinte Prathikaram and Kirik Party lead |url=https://indianexpress.com/article/entertainment/regional/siima-nominations-theri-janatha-garage-maheshinte-prathikaram-and-kirik-party-lead-4683082/ |url-status=live |archive-url=https://web.archive.org/web/20200705012559/https://indianexpress.com/article/entertainment/regional/siima-nominations-theri-janatha-garage-maheshinte-prathikaram-and-kirik-party-lead-4683082/ |archive-date=5 July 2020 |access-date=28 June 2020 |website=[[The Indian Express]] |language=en}}</ref>
-==Plot==
+== Plot ==
-The film centers around three men and the women in their life: a struggling and [[alcoholism|alcoholic]] film director Arul ([[S. J. Surya]]) and his wife Yazhini ([[Kamalinee Mukherjee]]); Arul's best friend Michael ([[Vijay Sethupathi]]) and his wife Ponni ([[Anjali (actress)|Anjali]]); and Arul's younger brother Jagan ([[Bobby Simha]]).
+The film centres around three men and the women in their life: a struggling and [[alcoholism|alcoholic]] film director Arul ([[S. J. Surya]]) and his wife Yazhini ([[Kamalinee Mukherjee]]); Arul's best friend Michael ([[Vijay Sethupathi]]) and his wife Ponni ([[Anjali (actress)|Anjali]]); and Arul's younger brother Jagan ([[Bobby Simha]]).
-Arul was a renowned film director until he fell out with the producer of his latest directorial film, because of which the film never released. To overcome his sorrow, he became a chronic alcoholic and started harassing Yazhini. Though Yazhini often threatens to divorce Arul for his behavior, she changes her mind each time due to her love for him.
+Arul was a renowned film director until he fell out with the producer of his latest directorial film, because of which the film never released. To overcome his sorrow, he became a chronic alcoholic and started harassing Yazhini. Though Yazhini often threatens to divorce Arul for his behaviour, she changes her mind each time due to her love for him.
-Michael, an [[Artifact (archaeology)|artifact]] dealer, is forced to marry Ponni, despite being in love with a widow named Malar ([[Pooja Devariya]]). However, Malar has no love for Michael, merely considering their relationship as [[Friends with benefits relationships|friends with benefits]]. Michael openly reveals to Ponni that he is not interested in being her husband and ignores her.
+Michael, an [[Artifact (archaeology)|artefact]] dealer, is forced to marry Ponni, despite being in love with a widow named Malar ([[Pooja Devariya]]). However, Malar has no love for Michael, merely considering their relationship as [[Friends with benefits relationships|friends with benefits]]. Michael openly reveals to Ponni that he is not interested in being her husband and ignores her.
 Yazhini tries to convince Arul to seek the producer's forgiveness and get his film released so that they both could return to a normal life. When Arul refuses, the producer himself steps in and asks Arul to pay him {{INR}}4,00,00,000 to get his film released. Michael and Jagan, with the help of their friend Ramesh ([[Karunakaran (actor)|Karunakaran]]), steal a temple idol and sell it for {{INR}}4,00,00,000 so that Arul's film can be released. Unfortunately, the producer has already decided to remake Arul's film with an entirely new cast and with his own brother as the director. Arul confronts the producer, who tries to kill him. In a fit of rage, Michael bludgeons the producer to death and is soon sentenced to seven years' imprisonment for his crime. An angry Ponni starts ignoring her husband, never visits him in jail, gives birth to their daughter, and eventually returns to her village. Meanwhile, Yazhini returns to her parents' house and files for a [[divorce]] against Arul, fed up of his alcoholism.
-Arul is sent to [[Rehabilitation hospital|rehab]] to overcome his alcoholism and is released two years later. Now sober, Arul tries to convince Yazhini to return to him, to no avail. Meanwhile, Arul and Jagan bail out Michael, who leaves for Ponni's village in an attempt to restart his married life with her. Ponni agrees to come back with him on the condition that he breaks his friendship with Arul. The deceased producer's widow and brother meet with Arul and decide to sell the production rights of his film to him for {{INR}}20,00,000. In order to get the money, Michael and Jagan again team up with Ramesh to steal an idol from a [[Kerala]] temple and sell it. However, Ramesh drugs Michael and runs away with the idol. Michael is arrested the following morning, but he manages to escape from the police and return to [[Chennai]].
+Arul is sent to [[Rehabilitation hospital|rehab]] to overcome his alcoholism and is released two years later. Now sober, Arul tries to convince Yazhini to return to him, to no avail. Meanwhile, Arul and Jagan bail out Michael, who leaves for Ponni's village in an attempt to restart his married life with her. Ponni agrees to come back with him on the condition that he breaks his friendship with Arul. The deceased producer's widow and brother meet with Arul and decide to sell the production rights of his film to him for {{INR}}20,00,000. To get the money, Michael and Jagan again team up with Ramesh to steal an idol from a [[Kerala]] temple and sell it. However, Ramesh drugs Michael and runs away with the idol. Michael is arrested the following morning, but he manages to escape from the police and return to [[Chennai]].
 On confronting Ramesh, he finds out that Jagan was responsible for getting him arrested at Kerala. Jagan was also in love with Ponni and was disgusted at the way Michael treated her. When Michael was in jail, Jagan declared his love for Ponni, who reciprocated but was forced to return to her village the next day as she was unable to decide between Michael and Jagan. Jagan then decided to get Michael arrested so that Ponni could leave Michael for good and start a new life with him. After confronting Ponni over her love for Jagan, both Michael and she decide to forget everything that happened and plan to leave Chennai to start a new life.
@@ Line 46: / Line 43: @@
 In the end, with their respective husbands out of the way, Ponni and Yazhini relish their newly found freedom by enjoying the rain. Yazhini only watches the rain, leaving the viewers to introspect on how she is not ready to venture out into the world alone yet, while Ponni allows herself to get drenched, finally letting go.
-==Cast==
+== Cast ==
 {{cast listing|
-* [[S. J. Surya]] as Arul Dass
+* [[S. J. Suryah]] as Arul Dass
-* [[Vijay Sethupathi]] as Michael, Arul's best friend
+* [[Vijay Sethupathi]] as Michael
-* [[Anjali (actress)|Anjali]] as Ponni, Michael's wife and the title "Iraivi" refers to her.
+* [[Anjali (actress)|Anjali]] as Ponni
-* [[Bobby Simha]] as Jagan, Arul's younger brother
+* [[Bobby Simha]] as Jagan
-* [[Kamalinee Mukherjee]] as Yazhini (Yazhu), Arul's wife
+* [[Kamalinee Mukherjee]] as Yazhini (Yazhu)
-* [[Anjali (actress)|Anjali]] as Ponni, Michael's wife
+* [[Pooja Devariya]] as Malarvizhi
+* [[Karunakaran (actor)|Karunakaran]] as Ramesh
-* [[Pooja Devariya]] as Malarvizhi, Michael's girlfriend
+* [[Radha Ravi]] as Dass
-* [[Karunakaran (actor)|Karunakaran]] as Ramesh, Michael and Jagan's friend
+* [[Vadivukkarasi]] as Meenakshi
-* [[Radha Ravi]] as Dass, Arul and Jagan's father
+* [[Cheenu Mohan]] as John
-* [[Vadivukkarasi]] as Meenakshi, Arul and Jagan's mother
+* Gajaraj as Ramalingam
-* [[Cheenu Mohan]] as John, Michael's uncle
+* [[Bagavathi Perumal]] as Varun
-* Gajaraj as Ramalingam, Yazhini's father
-* [[Bagavathi Perumal]] as Varun, Arul's bar mate
+* [[Kaali Venkat]] as Bhagyam
-* [[Kaali Venkat]] as Bhagyam, Arul's bar mate
 * [[Rajashree (actress)|Rajashree]] as Kala
 * [[Ramachandran Durairaj]] as Mahesh
@@ Line 71: / Line 67: @@
 * Rameez Raja as Rakesh
 * Kasthuri Patti as Sagayam
-* [[Vaibhav Reddy|Vaibhav]] as Vasanth, Yazhini's fiancée (cameo appearance)
+* [[Vaibhav Reddy|Vaibhav]] as Vasanth (cameo appearance)
 * [[Santhosh Narayanan]] in a special appearance in the song Kadhal Kappal
 }}
-==Production==
+== Production ==
 === Development ===
-[[Karthik Subbaraj]] began writing for his untitled third project before the completion of ''[[Jigarthanda (2014 film)|Jigarthanda]]'' in September 2013, but the launch of the film has been pushed ahead due to the delay in ''Jigarthanda''{{'}}s release.<ref>{{Cite news |date=24 September 2013 |title=Karthik Subbaraj begins script work |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbaraj-begins-script-work/articleshow/22974227.cms |url-status=live |archive-url=https://web.archive.org/web/20210412165026/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbaraj-begins-script-work/articleshow/22974227.cms |archive-date=12 April 2021 |access-date=2021-04-12 |website=The Times of India |language=en}}</ref> In September 2014, reports claimed that the film will be titled as {{Lang|ta-latn|Iraivi}} and will be produced by [[C. V. Kumar]]'s [[Thirukumaran Entertainment]] banner.<ref>{{Cite web |last=Gupta |first=Rinku |date=11 September 2014 |title=After Jigarthanda, it’s Iraivi for Karthik Subbaraj |url=https://www.newindianexpress.com/entertainment/tamil/2014/Sep/11/after-jigarthanda-it%E2%80%99s-iraivi-for-karthik-subbaraj-658899.html |website=[[The New Indian Express]]}}</ref> In October 2014, Thirukumaran Entertainment officially confirmed the project with [[Gavemic U. Ary]] who worked with Subbaraj in ''Jigarthanda'', and [[Santhosh Narayanan]], who earlier collaborated with the director in his previous movies has been roped in to compose music. But the former was replaced by [[Sivakumar Vijayan]] during the start of the shoot.{{Cn|date=November 2024}}
+[[Karthik Subbaraj]] began writing for his untitled third project before the completion of ''[[Jigarthanda (2014 film)|Jigarthanda]]'' in September 2013.<ref>{{Cite news |date=24 September 2013 |title=Karthik Subbaraj begins script work |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbaraj-begins-script-work/articleshow/22974227.cms |url-status=live |archive-url=https://web.archive.org/web/20210412165026/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbaraj-begins-script-work/articleshow/22974227.cms |archive-date=12 April 2021 |access-date=12 April 2021 |work=[[The Times of India]] |language=en}}</ref> In September 2014, reports claimed that the film will be titled as {{lang|ta-latn|Iraivi}} and will be produced by [[C. V. Kumar]]'s [[Thirukumaran Entertainment]] banner.<ref>{{Cite web |last=Gupta |first=Rinku |date=11 September 2014 |title=After Jigarthanda, it’s Iraivi for Karthik Subbaraj |url=https://www.newindianexpress.com/entertainment/tamil/2014/Sep/11/after-jigarthanda-it%E2%80%99s-iraivi-for-karthik-subbaraj-658899.html |url-status=live |archive-url=https://web.archive.org/web/20161010073315/http://www.newindianexpress.com/entertainment/tamil/2014/sep/11/After-Jigarthanda-it%E2%80%99s-Iraivi-for-Karthik-Subbaraj-658899.html |archive-date=10 October 2016 |access-date=15 November 2024 |website=[[The New Indian Express]]}}</ref> In February 2015, Thirukumaran Entertainment officially confirmed the project with cinematographer [[Gavemic U. Ary]], editor [[Vivek Harshan]], and composer [[Santhosh Narayanan]].<ref name=":2" /> But Gavemic U. Ary was later replaced by [[Sivakumar Vijayan]].<ref>{{Cite web |date=15 April 2016 |title=Karthik Subbaraj's Multi-starrer Film 'Iraivi' Trailer Out |url=https://www.newindianexpress.com/entertainment/tamil/2016/Apr/15/karthik-subbarajs-multi-starrer-film-iraivi-trailer-out-924640.html |url-status=live |archive-url=https://ghostarchive.org/archive/20241117141135/https://www.newindianexpress.com/entertainment/tamil/2016/Apr/15/karthik-subbarajs-multi-starrer-film-iraivi-trailer-out-924640.html |archive-date=17 November 2024 |access-date=15 November 2024 |website=[[The New Indian Express]] |language=en}}</ref>
+Karthik Subbaraj has stated that the works of [[K. Balachander]], [[Balu Mahendra]] and [[Mahendran (filmmaker)|Mahendran]], whose films being women-centric had inspired him to do the film.<ref>{{Cite news |last=Menon |first=Vishal |date=7 May 2016 |title='Iraivi' is more Balachander than Tarantino: Karthik Subbaraj |url=https://www.thehindu.com/features/cinema/Iraivi-is-more-Balachander-than-Tarantino-Karthik-Subbaraj/article14382583.ece |url-status=live |archive-url=https://web.archive.org/web/20210412165024/https://www.thehindu.com/features/cinema/Iraivi-is-more-Balachander-than-Tarantino-Karthik-Subbaraj/article14382583.ece |archive-date=12 April 2021 |access-date=12 April 2021 |work=[[The Hindu]] |language=en-IN}}</ref> He also said that the film will be centred on how women influence men in modern society.<ref name=":3">{{Cite news |last=Sundar |first=Mrinalini |date=7 September 2015 |title=Iraivi's story is based on a Christian family |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/iraivis-story-is-based-on-a-christian-family/articleshow/48845440.cms |url-status=live |archive-url=https://web.archive.org/web/20150924165447/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/iraivis-story-is-based-on-a-christian-family/articleshow/48845440.cms |archive-date=24 September 2015 |access-date=12 April 2021 |work=[[The Times of India]] |language=en}}</ref>
-Subbaraj said added that "The film is women-centric. But the plot of the story also revolves around the relationship between two brothers, which is based on a real incident from a Christian family. We added importance to the female characters, to state that how women in this day and age influence the society. The story also has a crime angle, but we cannot reveal the discussions further."<ref name=":3">{{Cite news |date=7 September 2015 |title=Iraivi's story is based on a Christian family |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/iraivis-story-is-based-on-a-christian-family/articleshow/48845440.cms |url-status=live |archive-url=https://web.archive.org/web/20210412165025/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/iraivis-story-is-based-on-a-christian-family/articleshow/48845440.cms |archive-date=12 April 2021 |access-date=2021-04-12 |website=The Times of India |language=en}}</ref><ref>{{Cite web|date=2015-11-08|title=Iraivi has a crime angle to the story?|url=https://www.deccanchronicle.com/151108/entertainment-kollywood/article/iraivi-has-crime-angle-story|access-date=2021-04-12|website=Deccan Chronicle|language=en|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165025/https://www.deccanchronicle.com/151108/entertainment-kollywood/article/iraivi-has-crime-angle-story|url-status=live}}</ref> In a May 2016 interview with Vishal Menon for ''[[The Hindu]]'', Subbaraj stated that the works of [[K. Balachander]], [[Balu Mahendra]] and [[Mahendran (filmmaker)|J. Mahendran]], whose films being women-centric had inspired him to do the film and stated that their works will be credited during the beginning of the film.<ref>{{Cite news|last=Menon|first=Vishal|date=2016-05-07|title='Iraivi' is more Balachander than Tarantino: Karthik Subbaraj|language=en-IN|work=The Hindu|url=https://www.thehindu.com/features/cinema/Iraivi-is-more-Balachander-than-Tarantino-Karthik-Subbaraj/article14382583.ece|access-date=2021-04-12|issn=0971-751X|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165024/https://www.thehindu.com/features/cinema/Iraivi-is-more-Balachander-than-Tarantino-Karthik-Subbaraj/article14382583.ece|url-status=live}}</ref>
-=== Casting ===
+=== Casting and filming ===
-Subbaraj revealed the casting process of the film during November 2014 that [[Bobby Simha]] and [[Karunakaran (actor)|Karunakaran]] had bagged one of the roles in the film, followed by [[Vijay Sethupathi]].<ref>{{Cite web|date=2014-11-12|title=Karthik Subbaraj talks about casting for 'Iraivi'|url=https://www.indiaglitz.com/karthik-subbaraj-talks-casting-iraivi/|access-date=2021-04-12|website=Indiaglitz}}{{dead link|date=March 2023|bot=medic}}{{cbignore|bot=medic}}</ref> [[S. J. Suryah|S. J. Surya]] had also confirmed being a part of the cast in February 2015,<ref>{{Cite news|title=SJ Suryah roped in for Karthik Subbaraj's next|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/sj-suryah-roped-in-for-karthik-subbarajs-next/articleshow/46262258.cms|access-date=2021-04-12|website=The Times of India|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165026/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/sj-suryah-roped-in-for-karthik-subbarajs-next/articleshow/46262258.cms|url-status=live}}</ref> and was reported to play a character with negative shades.<ref>{{Cite news|title=SJ Suryah is the villain in Iraivi|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/sj-suryah-is-the-villain-in-iraivi/articleshow/49617915.cms|access-date=2021-04-12|website=The Times of India|language=en|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412204350/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/sj-suryah-is-the-villain-in-iraivi/articleshow/49617915.cms|url-status=live}}</ref> In April 2015,<ref>[https://web.archive.org/web/20150522220548/http://www.sify.com/movies/anjali-to-romance-vijay-sethupathi-in-iraivi-news-tamil-pfulqFfggaebf.html Anjali to romance Vijay Sethupathi in `Iraivi`]. Sify.com. Retrieved on 2 July 2016.</ref> the film crew held discussions for the female lead roles with actresses [[Pooja Devariya]] and [[Anjali (actress)|Anjali]] considered, with the latter later signed on.<ref>[http://www.behindwoods.com/tamil-movies-cinema-news-15/actress-anjali-and-pooja-kumar-have-been-approached-to-play-the-lead-heroines-in-karthik-subbarajs-iraivi.html Actress Anjali and Pooja Kumar have been approached to play the lead heroines in Karthik Subbaraj's Iraivi] {{Webarchive|url=https://web.archive.org/web/20150412202748/http://www.behindwoods.com/tamil-movies-cinema-news-15/actress-anjali-and-pooja-kumar-have-been-approached-to-play-the-lead-heroines-in-karthik-subbarajs-iraivi.html |date=12 April 2015 }}. Behindwoods.com (10 April 2015). Retrieved on 2016-07-02.</ref><ref>{{Cite news|title=Anjali in Karthik Subbaraj's Iraivi?|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/anjali-in-karthik-subbarajs-iraivi/articleshow/46872596.cms|access-date=2021-04-12|website=The Times of India|language=en|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165024/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/anjali-in-karthik-subbarajs-iraivi/articleshow/46872596.cms|url-status=live}}</ref> [[Pooja Kumar]] was also reported to play a pivotal role in the film,<ref>{{Cite web|date=2015-06-16|title=Kamal's Heroine Replaces Kamal's Heroine in 'Iraivi' - Tamil News|url=https://www.indiaglitz.com/kamalinee-mukherjee-replaces-pooja-kumar-in-karthick-subbaraj-iraivi-movie-tamil-news-135462|access-date=2021-04-12|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165030/https://www.indiaglitz.com/kamalinee-mukherjee-replaces-pooja-kumar-in-karthick-subbaraj-iraivi-movie-tamil-news-135462|url-status=live}}</ref> but she was replaced by [[Kamalinee Mukherjee]] in June 2015, though she did not divulge details about her role.<ref>[http://indianexpress.com/article/entertainment/regional/kamalinee-mukherjee-returns-to-tamil-cinema-after-six-years/ Kamalinee Mukherjee returns to Tamil cinema after six years] {{Webarchive|url=https://web.archive.org/web/20150623002011/http://indianexpress.com/article/entertainment/regional/kamalinee-mukherjee-returns-to-tamil-cinema-after-six-years/ |date=23 June 2015 }}. The Indian Express (16 June 2015). Retrieved on 2 July 2016.</ref> In a press interaction during August 2015, Karthik Subbaraj stated that the film will be centred on how women influence men in today's society and has a lot of scope for the heroines.<ref name=":1">{{Cite web |date=2015-08-15 |title=Is Anjali Bigger than Vijay Sethupathi and Bobby Simha in 'Iraivi' - Tamil News |url=https://www.indiaglitz.com/vijay-sethupathi-anjali-bobby-simha-new-movie-iraivi-women-centric-theme-tamil-news-139949 |url-status=live |archive-url=https://web.archive.org/web/20210412165026/https://www.indiaglitz.com/vijay-sethupathi-anjali-bobby-simha-new-movie-iraivi-women-centric-theme-tamil-news-139949 |archive-date=12 April 2021 |access-date=2021-04-12 |website=IndiaGlitz.com}}</ref>
+In February 2015, Subbaraj released a press statement confirming the casting of [[Bobby Simha]], [[Vijay Sethupathi]] and [[S. J. Suryah]] as the lead actors, with [[Karunakaran (actor)|Karunakaran]] in a major role.<ref name=":2">{{Cite tweet |number=568735302606417920 |user=karthiksubbaraj |title=My third feature #Iraivi will star @iam_SJSuryah,Vijay sethupathi & @ActorSimhaa!! @actorkaruna does an imp role.. :) |author=Karthik Subbaraj |author-link=Karthik Subbaraj |access-date=15 November 2024 |archive-url=https://archive.today/20241115070132/https://x.com/karthiksubbaraj/status/568735302606417920 |archive-date=15 November 2024 |url-status=live}}</ref> In May 2015, [[Anjali (actress)|Anjali]] was confirmed as one of the lead actresses.<ref>{{Cite web |date=21 May 2015 |title=Anjali to romance Sethupathi in Iraivi |url=https://www.deccanchronicle.com/150520/entertainment-kollywood/article/anjali-romance-sethupathi-iraivi |url-status=live |archive-url=https://web.archive.org/web/20150524015708/http://www.deccanchronicle.com/150520/entertainment-kollywood/article/anjali-romance-sethupathi-iraivi |archive-date=24 May 2015 |access-date=17 November 2024 |website=[[Deccan Chronicle]] |language=en}}</ref> [[Kamalinee Mukherjee]] was confirmed the following month, marking a return to Tamil films after ''[[Gamyam|Kadhalna Summa Illai]]'' (2009).<ref>{{Cite web |date=16 June 2015 |title=Kamalinee Mukherjee returns to Tamil cinema after six years |url=http://indianexpress.com/article/entertainment/regional/kamalinee-mukherjee-returns-to-tamil-cinema-after-six-years/ |archive-url=https://web.archive.org/web/20150623002011/http://indianexpress.com/article/entertainment/regional/kamalinee-mukherjee-returns-to-tamil-cinema-after-six-years/ |archive-date=23 June 2015 |access-date=2 July 2016 |website=[[The Indian Express]] |agency=[[Indo-Asian News Service]]}}</ref> [[Principal photography]] began on 20 May 2015.<ref name=":0">{{Cite web |date=20 May 2015 |title=Anjali to romance Vijay Sethupathi in `Iraivi` |url=http://www.sify.com/movies/anjali-to-romance-vijay-sethupathi-in-iraivi-news-tamil-pfulqFfggaebf.html |url-status=dead |archive-url=https://web.archive.org/web/20150522220548/http://www.sify.com/movies/anjali-to-romance-vijay-sethupathi-in-iraivi-news-tamil-pfulqFfggaebf.html |archive-date=22 May 2015 |access-date=20 May 2015 |website=[[Sify]]}}</ref><ref>{{Cite web |date=20 May 2015 |title=Iraivi Shoot Begins |url=https://silverscreenindia.com/movies/news/iraivi-shoot-begins/ |url-status=live |archive-url=https://archive.today/20241115060205/https://silverscreenindia.com/movies/news/iraivi-shoot-begins/ |archive-date=15 November 2024 |access-date=15 November 2024 |website=Silverscreen India}}</ref> Filming took place mostly in [[Wayanad district|Wayanad]] and [[Chennai]].<ref name=":3" /> Anjali completed shooting her portions in mid-September 2015.<ref>{{Cite web |date=22 September 2015 |title=Anjali Completes Karthik Subbaraj’s Iraivi |url=https://silverscreenindia.com/movies/news/anjali-completes-karthik-subbarajs-iraivi/ |url-status=live |archive-url=https://archive.today/20241115061827/https://silverscreenindia.com/movies/news/anjali-completes-karthik-subbarajs-iraivi/ |archive-date=15 November 2024 |access-date=15 November 2024 |website=Silverscreen India}}</ref> Filming was completed by 30 September, and [[post-production]] works began.<ref>{{Cite web |date=30 September 2015 |title=Karthik Subbaraj Wraps Up Iraivi |url=https://www.newindianexpress.com/entertainment/tamil/2015/Sep/30/karthik-subbaraj-wraps-up-iraivi-822458.html |url-status=live |archive-url=https://ghostarchive.org/archive/20241118061113/https://www.newindianexpress.com/entertainment/tamil/2015/Sep/30/karthik-subbaraj-wraps-up-iraivi-822458.html |archive-date=18 November 2024 |access-date=15 November 2024 |website=[[The New Indian Express]] |language=en}}</ref> Dubbing works began in November 2015.<ref>{{Cite web |date=7 November 2015 |title='இறைவி' டப்பிங் துவங்கியது |url=https://tamil.samayam.com/tamil-cinema/movie-news/dubbing-starts-for-iraivi/articleshow/49699893.cms |url-status=live |archive-url=https://ghostarchive.org/archive/20241117111143/https://tamil.samayam.com/tamil-cinema/movie-news/dubbing-starts-for-iraivi/articleshow/49699893.cms |archive-date=17 November 2024 |access-date=15 November 2024 |website=[[Samayam]] |language=ta}}</ref>
-=== Filming ===
+== Soundtrack ==
+The soundtrack album is composed by [[Santhosh Narayanan]]. On the occasion of [[International Women's Day|Women's Day]] (8 March 2016), Santhosh recorded a powerful song dedicated to women, with his mother Mahalakshmi Rajagopalan rendering vocals for the song.<ref>{{Cite news |date=9 March 2016 |title=Santhosh Narayanan gets his mother to sing in Iraivi |url=https://timesofindia.indiatimes.com/entertainment/tamil/music/santhosh-narayanan-gets-his-mother-to-sing-in-iraivi/articleshow/51311917.cms |url-status=live |archive-url=https://web.archive.org/web/20210413161834/https://timesofindia.indiatimes.com/entertainment/tamil/music/santhosh-narayanan-gets-his-mother-to-sing-in-iraivi/articleshow/51311917.cms |archive-date=13 April 2021 |access-date=13 April 2021 |work=[[The Times of India]] |language=en}}</ref> The audio launch was held on 15 April 2016.<ref>{{Cite news |date=10 April 2016 |title=Iraivi music on April 15? |url=https://timesofindia.indiatimes.com/entertainment/tamil/music/iraivi-music-on-april-15/articleshow/51763679.cms |url-status=live |archive-url=https://web.archive.org/web/20180914111508/https://timesofindia.indiatimes.com/entertainment/tamil/music/Iraivi-music-on-April-15/articleshow/51763679.cms |archive-date=14 September 2018 |access-date=17 November 2024 |work=[[The Times of India]]}}</ref>
-The film had an official launch on 20 May 2015 and principal shooting began the very same day.<ref name=":0">[http://www.behindwoods.com/tamil-movies-cinema-news-15/karthik-subbaraj-directed-vijay-sethupathi-sj-surya-karunakaran-and-bobby-simha-starring-iraivi-begins-today.html Karthik's Subbaraj's Iraivi begins today !] {{Webarchive|url=https://web.archive.org/web/20150522161040/http://www.behindwoods.com/tamil-movies-cinema-news-15/karthik-subbaraj-directed-vijay-sethupathi-sj-surya-karunakaran-and-bobby-simha-starring-iraivi-begins-today.html|date=22 May 2015}}. Behindwoods.com (20 May 2015). Retrieved on 2 July 2016.</ref> Filming silently progressed with 80% of sequences being completed as of 2 September 2015; few scenes were shot in [[Wayanad district|Wayanad]] apart from major portions being set in Chennai.<ref>{{Cite web|date=2015-09-02|title=Karthik Subbaraj's Iraivi nears completion|url=https://www.onlykollywood.com/karthik-subbarajs-iraivi-nears-completion/|access-date=2021-04-12|website=Indiaglitz|archive-date=7 September 2015|archive-url=https://web.archive.org/web/20150907041905/http://www.onlykollywood.com/karthik-subbarajs-iraivi-nears-completion/|url-status=live}}</ref> Anjali completed shooting her portions in mid-September 2015.<ref>{{Cite web|date=2015-09-21|title=Anjali completes Iraivi|url=https://www.sify.com/anjali-completes-iraivi/|access-date=2021-04-12|website=[[Sify]]}}{{dead link|date=September 2022|bot=medic}}{{cbignore|bot=medic}}</ref> On 30 September 2015, it was announced that shooting of the film has been completed and the team also began [[post-production]] works.<ref>{{Cite web|date=2015-09-30|title=A fine ending for Karthik Subbaraj 'Iraivi' - Tamil News|url=https://www.indiaglitz.com/anjali-kamalini-mukharjee-sjsuryah-vijay-sethupathi-iraivi-shooting-completed-tamil-news-143467|access-date=2021-04-12|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165028/https://www.indiaglitz.com/anjali-kamalini-mukharjee-sjsuryah-vijay-sethupathi-iraivi-shooting-completed-tamil-news-143467|url-status=live}}</ref><ref>{{Cite web|title=Karthik Subbaraj's Iraivi shooting wrapped up|url=https://www.moviecrow.com/News/9720/karthik-subbarajs-iraivi-shooting-wrapped-up|access-date=2021-04-12|website=www.moviecrow.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165026/https://www.moviecrow.com/News/9720/karthik-subbarajs-iraivi-shooting-wrapped-up|url-status=live}}</ref> [[Dubbing (filmmaking)|Dubbing]] works of the film began in November 2015.<ref>{{Cite web|date=2015-11-07|title=Dubbing starts for Iraivi|url=https://www.sify.com/dubbing-starts-for-iraivi/|access-date=2021-04-12|website=[[Sify]]}}{{dead link|date=September 2022|bot=medic}}{{cbignore|bot=medic}}</ref>
+Siddharth K of ''[[Sify]]'' gave 3.5 out of 5 to the album and stated "Santhosh Narayanan is back in style!".<ref>{{Cite web |last=K |first=Siddharth |date=20 April 2016 |title=Iraivi-Audio review |url=https://www.sify.com/movies/iraivi-audio-review-news-tamil-qeulaSedfihie.html |url-status=dead |archive-url=https://web.archive.org/web/20160423155057/http://www.sify.com/movies/iraivi-audio-review-news-tamil-qeulaSedfihie.html |archive-date=23 April 2016 |access-date=13 April 2021 |website=[[Sify]] |language=en}}</ref> [[Karthik Srinivasan]] of ''[[Milliblog]]'' wrote "Less album-friendly (perhaps more situational) soundtrack from Santhosh."<ref>{{Cite web |last=Karthik |author-link=Karthik Srinivasan |date=15 April 2016 |title=Iraivi (Music review), Tamil – Santhosh Narayanan |url=https://milliblog.com/2016/04/15/iraivi-music-review-tamil-santhosh-narayanan/ |url-status=live |archive-url=https://web.archive.org/web/20210413161835/https://milliblog.com/2016/04/15/iraivi-music-review-tamil-santhosh-narayanan/ |archive-date=13 April 2021 |access-date=13 April 2021 |website=[[Milliblog]]}}</ref>
-==Soundtrack==
-{{Infobox album
-| name         = Iraivi
-| type         = Soundtrack
-| artist       = [[Santhosh Narayanan]]
-| cover        =
-| alt          =
-| released     = {{start date|df=yes|2016|04|15}}
-| recorded     = 2015–2016
-| venue        =
-| studio       =
-| genre        = [[Film soundtrack|Feature film soundtrack]]
-| length       = 21:39
-| language     = [[Tamil language|Tamil]]
-| label        = [[Sony Music India|Sony Music]]
-| producer     = [[Santhosh Narayanan]]
-| prev_title   = [[Manithan (2016 film)|Manithan]]
-| prev_year    = 2016
-| next_title   = [[Kabali (soundtrack)|Kabali]]
-| next_year    = 2016
-}}
-The soundtrack album is composed by [[Santhosh Narayanan]], who earlier collaborated with Karthik Subbaraj in his previous movies, ''[[Pizza (2012 film)|Pizza]]'' and ''[[Jigarthanda (2014 film)|Jigarthanda]]''. The album features six tracks with lyrics written by [[Vivek (lyricist)|Vivek]], Muthamil and Mani Amudhavan. On the occasion of [[International Women's Day|Women's Day]] (8 March 2016), Santhosh recorded a powerful song dedicated to women, with his mother Mahalakshmi Rajagopalan rendered vocals for the song.<ref>{{Cite news|title=Santhosh Narayanan gets his mother to sing in Iraivi|url=https://timesofindia.indiatimes.com/entertainment/tamil/music/santhosh-narayanan-gets-his-mother-to-sing-in-iraivi/articleshow/51311917.cms|access-date=2021-04-13|website=The Times of India|language=en|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161834/https://timesofindia.indiatimes.com/entertainment/tamil/music/santhosh-narayanan-gets-his-mother-to-sing-in-iraivi/articleshow/51311917.cms|url-status=live}}</ref> The film's audio tracklist revealed on the occasion of [[Tamil New Year's Day]] (14 April 2016)<ref>{{Cite web|date=2016-04-14|title='Iraivi' Tracklist is here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-s-j-suryah-bobby-simha-iraivi-tracklist-tamil-news-156802|access-date=2021-04-13|website=IndiaGlitz.com|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161834/https://www.indiaglitz.com/vijay-sethupathi-s-j-suryah-bobby-simha-iraivi-tracklist-tamil-news-156802|url-status=live}}</ref> and the following day, 15 April 2016,<ref>{{Cite web|date=2016-04-09|title=Official : 'Iraivi' Audio Launch Date is Here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-anjali-bobby-simha-iraivi-audio-launch-on-april-15-2016-tamil-news-156465|access-date=2021-04-13|website=IndiaGlitz.com|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161834/https://www.indiaglitz.com/vijay-sethupathi-anjali-bobby-simha-iraivi-audio-launch-on-april-15-2016-tamil-news-156465|url-status=live}}</ref> the makers revealed the entire soundtrack album at a promotional event held with the presence of the cast and crew in [[Sathyam cinemas|Sathyam Cinemas]], [[Chennai]].<ref>{{Cite web|date=2016-04-16|title=Karthik Subbaraj's Humorous Speech At Iraivi Audio Launch, Karthik Subbaraj, Iraivi|url=https://www.behindwoods.com/tamil-movies/karthik-subbarajs-funny-speech-at-iraivi-audio-launch/karthik-subbarajs-funny-speech-at-iraivi-audio-launch-event.html|access-date=2021-04-13|website=Behindwoods|archive-date=23 July 2019|archive-url=https://web.archive.org/web/20190723102340/http://www.behindwoods.com/tamil-movies/karthik-subbarajs-funny-speech-at-iraivi-audio-launch/karthik-subbarajs-funny-speech-at-iraivi-audio-launch-event.html|url-status=live}}</ref>
-The album opened to positive reviews from critics. ''Behindwoods'' gave 2.75 out of 5 to the soundtrack, stating, "Iraivi stays true to the riveting combination of Santosh Narayanan and Karthik Subburaj with some quirkiest songs of the season!"<ref>{{Cite web|date=2016-04-15|title=Iraivi (aka) Iraivi songs review|url=http://www.behindwoods.com/tamil-movies/iraivi/iraivi-songs-review.html|access-date=2021-04-13|website=Behindwoods|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161834/http://www.behindwoods.com/tamil-movies/iraivi/iraivi-songs-review.html|url-status=live}}</ref> ''[[Sify]]'' gave 3.5 out of 5 to the album and stated "Santhosh Narayanan is back in style!".<ref>{{Cite web|title=Iraivi-Audio review|url=https://www.sify.com/movies/iraivi-audio-review-news-tamil-qeulaSedfihie.html|archive-url=https://web.archive.org/web/20160423155057/http://www.sify.com/movies/iraivi-audio-review-news-tamil-qeulaSedfihie.html|url-status=dead|archive-date=23 April 2016|access-date=2021-04-13|website=[[Sify]]|language=en}}</ref> ''Indiaglitz'' stated that the album is "wholesomely innovative" giving a 3.5 out of 5 stars.<ref>{{Cite web|date=2016-04-15|title=Iraivi Songs Review|url=https://www.indiaglitz.com/iraivi-songs-review/|access-date=2021-04-13|website=Indiaglitz}}{{dead link|date=March 2023|bot=medic}}{{cbignore|bot=medic}}</ref> Karthik Srinivasan of ''Milliblog'' wrote "Less album-friendly (perhaps more situational) soundtrack from Santhosh."<ref>{{Cite web|title=Iraivi (Music review), Tamil – Santhosh Narayanan by Milliblog!|url=https://milliblog.com/2016/04/15/iraivi-music-review-tamil-santhosh-narayanan/|access-date=2021-04-13|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161835/https://milliblog.com/2016/04/15/iraivi-music-review-tamil-santhosh-narayanan/|url-status=live}}</ref>
 {{track listing
-| headline = Track list
+| headline      = Track listing
-| extra_column = Singer
+| extra_column  = Singer(s)
-| total_length = 21:39
+| total_length  = 21:39
-| title1 = Onnu Rendu
+| title1        = Onnu Rendu
-| lyrics1 = [[Vivek (lyricist)|Vivek]]
+| lyrics1       = [[Vivek (lyricist)|Vivek]]
-| extra1 = [[S. J. Surya]]
+| extra1        = [[S. J. Surya]]
-| length1 = 03:12
+| length1       = 03:12
-| title2 = Kadhal Kappal
+| title2        = Kadhal Kappal
-| lyrics2 = Muthamil
+| lyrics2       = Muthamil
-| extra2 = [[Santhosh Narayanan]]
+| extra2        = [[Santhosh Narayanan]]
-| length2 = 04:03
+| length2       = 04:03
-| title3 = Solla Thudikkudhu Manasu
+| title3        = Solla Thudikkudhu Manasu
-| lyrics3 = Vivek
+| lyrics3       = Vivek
-| extra3 = R. K. Sundar
+| extra3        = R. K. Sundar
-| length3 = 03:24
+| length3       = 03:24
-| title4 = Dhushta
+| title4        = Dhushta
-| lyrics4 = Vivek
+| lyrics4       = Vivek
-| extra4 = Meenakshi, [[Dhee (singer)|Dhee]]
+| extra4        = Meenakshi, [[Dhee (singer)|Dhee]]
-| length4 = 03:46
+| length4       = 03:46
-| title5 = Othaiyila
+| title5        = Othaiyila
-| lyrics5 = Mani Amudhavan
+| lyrics5       = Mani Amudhavan
-| extra5 = [[Anthony Daasan]]
+| extra5        = [[Anthony Daasan]]
-| length5 = 02:19
+| length5       = 02:19
-| title6 = Manidhi
+| title6        = Manidhi
-| lyrics6 = Vivek
+| lyrics6       = Vivek
-| extra6 = Brinda, [[Ananthu (singer)|Ananthu]], Santhosh Narayanan
+| extra6        = Brinda, [[Ananthu (singer)|Ananthu]], Santhosh Narayanan
-| length6 = 04:55
+| length6       = 04:55
 }}
-== Release ==
+== Marketing and release ==
-Karthik Subbaraj announced that the first look and teaser will be released during the occasion of [[Diwali]] (10 November 2015) and the film will be scheduled for [[Christmas]] release (25 December 2015).<ref>{{Cite web|date=2015-09-07|title=Iraivi slated for December 25th release|url=https://www.sify.com/iraivi-slated-for-december-25th-release/|access-date=2021-04-12|website=Indiaglitz}}{{dead link|date=September 2022|bot=medic}}{{cbignore|bot=medic}}</ref> However, post-production delays prompted the team to postpone the release to the first quarter of 2016.<ref>{{Cite web|date=2016-01-18|title=Karthik Subbaraj reveals the plot of Iraivi|url=https://www.sify.com/karthik-subbaraj-reveals-the-plot-of-iraivi/|access-date=2021-04-12|website=[[Sify]]}}{{dead link|date=September 2022|bot=medic}}{{cbignore|bot=medic}}</ref> On 20 January 2016,<ref>{{Cite news|title=Karthik Subbaraj's 'Iravi' teaser|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbarajs-iravi-teaser/articleshow/50506987.cms|access-date=2021-04-12|website=The Times of India|language=en|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165024/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbarajs-iravi-teaser/articleshow/50506987.cms|url-status=live}}</ref> the first look poster along with the teaser released through social media to positive response from viewers.<ref>{{Cite magazine|date=January 20, 2016 |title=Iraivi first look poster: Karthik Subbaraj is back with another intriguing film|url=https://www.indiatoday.in/movies/regional-cinema/story/iravi-the-first-look-poster-of-karthik-subbarajs-film-is-simple-yet-intriguing-302394-2016-01-06|access-date=2021-04-12|magazine=India Today|language=en}}</ref><ref>{{Cite web|last=Team|first=DNA Web|date=2016-01-21|title=Watch: Karthik Subbaraj-Vijay Sethupathi stun with 'Iraivi' trailer|url=https://www.dnaindia.com/entertainment/report-watch-karthik-subbaraj-vijay-sethupathi-stun-with-iraivi-trailer-2163763|access-date=2021-04-12|website=DNA India|language=en|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165025/https://www.dnaindia.com/entertainment/report-watch-karthik-subbaraj-vijay-sethupathi-stun-with-iraivi-trailer-2163763|url-status=live}}</ref>
+In early January 2016, the first look poster was released, and the caption "Sila woMENkalin kadhai" (Story of few woMEN) was highlighted by commentators for the way it capitalised the word "men".<ref>{{Cite magazine |date=20 January 2016 |title=Iraivi first look poster: Karthik Subbaraj is back with another intriguing film |url=https://www.indiatoday.in/movies/regional-cinema/story/iravi-the-first-look-poster-of-karthik-subbarajs-film-is-simple-yet-intriguing-302394-2016-01-06 |url-status=live |archive-url=https://web.archive.org/web/20210412165025/https://www.indiatoday.in/movies/regional-cinema/story/iravi-the-first-look-poster-of-karthik-subbarajs-film-is-simple-yet-intriguing-302394-2016-01-06 |archive-date=12 April 2021 |access-date=12 April 2021 |magazine=[[India Today]] |language=en}}</ref> As a part of the promotional campaign, the making of the film premiered a four-episode series, documenting the film's [[Behind-the-scenes|making]], starting from 22 May 2016.<ref>{{Cite news |date=19 May 2016 |title='Making of Iraivi' as Web Series |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/making-of-iraivi-as-web-series/articleshow/52338594.cms |url-status=live |archive-url=https://web.archive.org/web/20210413224933/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/making-of-iraivi-as-web-series/articleshow/52338594.cms |archive-date=13 April 2021 |access-date=13 April 2021 |work=[[The Times of India]] |language=en}}</ref> The producers also collaborated with The Sight Media to launch an in-auto LED branding, with the clips and video promos of the film being available for customers travelling in Chennai autos through the LED panels installed there.<ref>{{Cite web |last=Balasubramanian |first=Roshne |date=25 May 2016 |title=Iraivi trailer hits auto screens! |url=https://www.newindianexpress.com/entertainment/tamil/2016/May/25/iraivi-trailer-hits-auto-screens-907585.html |url-status=live |archive-url=https://ghostarchive.org/archive/20241117131147/https://www.newindianexpress.com/entertainment/tamil/2016/May/25/iraivi-trailer-hits-auto-screens-907585.html |archive-date=17 November 2024 |access-date=15 November 2024 |website=[[The New Indian Express]] |language=en}}</ref>
+The film was initially announced to release on 20 May 2016. Due to the release of ''[[Idhu Namma Aalu (2016 film)|Idhu Namma Aalu]]'' and ''[[Marudhu]]'' during the month, the team pushed the release to 3 June.<ref>{{Cite news |date=9 May 2016 |title=Karthik Subbaraj's Iraivi release postponed |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbarajs-iraivi-release-postponed/articleshow/52184538.cms |url-status=live |archive-url=https://web.archive.org/web/20160601165910/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/karthik-subbarajs-iraivi-release-postponed/articleshow/52184538.cms |archive-date=1 June 2016 |access-date=17 November 2024 |work=[[The Times of India]]}}</ref> The film had its television premiere on 5 September 2016 via [[Jaya TV]].<ref>{{Cite news |date=4 September 2016 |title=Jaya TV to premiere Iraivi |url=https://timesofindia.indiatimes.com/tv/news/tamil/Jaya-TV-to-premiere-Iraivi/articleshow/54005514.cms |url-status=live |archive-url=https://web.archive.org/web/20180406113525/https://timesofindia.indiatimes.com/tv/news/tamil/Jaya-TV-to-premiere-Iraivi/articleshow/54005514.cms |archive-date=6 April 2018 |access-date=5 April 2018 |work=[[The Times of India]]}}</ref>
-During February 2016, a source reported that the film will be released theatrically on 25 March 2016.<ref>{{Cite web|date=2016-02-15|title='Iraivi' Theatrical Release date is here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-anjali-sj-suryah-bobby-simha-iraivi-to-release-on-march-25-2016-tamil-news-152689|access-date=2021-04-12|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165026/https://www.indiaglitz.com/vijay-sethupathi-anjali-sj-suryah-bobby-simha-iraivi-to-release-on-march-25-2016-tamil-news-152689|url-status=live}}</ref> However, the producer refuted such claims citing the release of [[Vijay Sethupathi]]'s other two films ''[[Sethupathi (film)|Sethupathi]]'' and ''[[Kadhalum Kadandhu Pogum|Kadhalum Kadanthu Pogum]]'' on the same month.<ref>{{Cite web|date=2016-02-17|title=Producer's clarification about 'Iraivi' release date - Tamil News|url=https://www.indiaglitz.com/kegnanavelraja-say-vijay-sethupathi-anjali-iraivi-release-date-not-finalized-yet-tamil-news-152864|access-date=2021-04-12|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165026/https://www.indiaglitz.com/kegnanavelraja-say-vijay-sethupathi-anjali-iraivi-release-date-not-finalized-yet-tamil-news-152864|url-status=live}}</ref> The film's trailer was released at the audio launch event held on 15 April 2016, where the makers announced a new release date of 20 May 2016.<ref>{{Cite web|date=2016-04-15|title='Iraivi' Release Date is Here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-anjali-iraivi-to-hit-the-screens-on-may-20-tamil-news-156857|access-date=2021-04-12|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165034/https://www.indiaglitz.com/vijay-sethupathi-anjali-iraivi-to-hit-the-screens-on-may-20-tamil-news-156857|url-status=live}}</ref> Due to the release of other big-budget films and also the [[2016 Tamil Nadu Legislative Assembly election|Tamil Nadu legislative assembly elections]] being held during the month, the team pushed the release to 3 June 2016.<ref>{{Cite web|date=2016-05-09|title=Iraivi postponed to June 3rd|url=https://www.behindwoods.com/iraivi-postponed-to-june-3rd/|access-date=2021-04-12|website=Behindwoods}}{{Dead link|date=June 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The same was announced on 9 May 2016.<ref>{{Cite web|date=2016-05-09|title='Iraivi' censor details and Release date are here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-bobby-simhaa-iraivi-censored-as-ua-and-to-release-on-june-3-tamil-news-158511|access-date=2021-04-13|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165032/https://www.indiaglitz.com/vijay-sethupathi-bobby-simhaa-iraivi-censored-as-ua-and-to-release-on-june-3-tamil-news-158511|url-status=live}}</ref>
-The Tamil Nadu theatrical rights of the film were sold to KR Films and Skylark Movies,<ref>{{Cite web|date=2016-04-12|title='Iraivi' followed by the success of 'Pichaikkaran' - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-iraivi-tn-theatrical-rights-bagged-by-kr-films-and-skylark-movies-tamil-news-156606|access-date=2021-04-12|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165028/https://www.indiaglitz.com/vijay-sethupathi-iraivi-tn-theatrical-rights-bagged-by-kr-films-and-skylark-movies-tamil-news-156606|url-status=live}}</ref> whereas the Chennai city theatrical rights were acquired by Jazz Cinemas.<ref>{{Cite web|date=2016-05-09|title='Iraivi' censor details and Release date are here - Tamil News|url=https://www.indiaglitz.com/vijay-sethupathi-bobby-simhaa-iraivi-censored-as-ua-and-to-release-on-june-3-tamil-news-158511|access-date=2021-04-12|website=IndiaGlitz.com|archive-date=12 April 2021|archive-url=https://web.archive.org/web/20210412165032/https://www.indiaglitz.com/vijay-sethupathi-bobby-simhaa-iraivi-censored-as-ua-and-to-release-on-june-3-tamil-news-158511|url-status=live}}</ref> The satellite rights of the film were sold to [[Jaya TV]].<ref>{{Cite news|title=Jaya TV to premiere Iraivi|url=https://timesofindia.indiatimes.com/tv/news/tamil/Jaya-TV-to-premiere-Iraivi/articleshow/54005514.cms|website=The Times of India|date=4 September 2016 |access-date=5 April 2018|archive-date=6 April 2018|archive-url=https://web.archive.org/web/20180406113525/https://timesofindia.indiatimes.com/tv/news/tamil/Jaya-TV-to-premiere-Iraivi/articleshow/54005514.cms|url-status=live}}</ref> As a part of the promotional campaign, the making of the film will be premiered as a four-episode web series, starting from 22 May 2016.<ref>{{Cite news|title='Making of Iraivi' as Web Series|url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/making-of-iraivi-as-web-series/articleshow/52338594.cms|access-date=2021-04-13|website=The Times of India|language=en|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413224933/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/making-of-iraivi-as-web-series/articleshow/52338594.cms|url-status=live}}</ref> The producers also collaborated with The Sight Media, to launch an in-auto LED branding, with the clips and video promos of the film being available for customers traveling in Chennai autos through the LED panels installed there.<ref>{{Cite web|date=2016-05-25|title=Iraivi team launches innovative in-auto LED branding|url=https://www.behindwoods.com/iraivi-team-launches-innovative-in-auto-led-branding/|access-date=2021-04-12|website=Behindwoods}}{{Dead link|date=June 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
 == Reception ==
+<!-- https://screenanarchy.com/2016/06/review-iraivi-an-overcooked-weepie-with-its-heart-in-the-right-place.html -->
-The film opened to positive response from critics. M. Suganth of ''[[The Times of India]]'' gave 3.5 out of 5 and stated "Karthik's writing is novelistic, with each character having their own well-sketched arcs."<ref>{{Citation|title=Iraivi Movie Review {3.5/5}: Critic Review of Iraivi by Times of India|newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/iraivi/movie-review/52582707.cms|access-date=2021-04-13}}</ref> In his review for ''[[The Hindu]]'', [[Baradwaj Rangan]] wrote " {{Lang|ta-latn|Iraivi}} is an unusual feminist film, in the sense that it's seen entirely through the prism of sympathetic male characters. This is bound to happen when there are so many people, so many strands, when we don't follow one person's simplistic "you go, girl" journey. But when the parts are so well-crafted, we don't complain as much about their sum not adding up to a satisfying whole."<ref>{{Cite news|last=Rangan|first=Baradwaj|date=2016-06-03|title=Iraivi: A few good women|language=en-IN|work=The Hindu|url=https://www.thehindu.com/features/cinema/Iraivi-A-few-good-women/article14382586.ece|access-date=2021-04-13|issn=0971-751X|archive-date=30 August 2020|archive-url=https://web.archive.org/web/20200830155030/https://www.thehindu.com/features/cinema/Iraivi-A-few-good-women/article14382586.ece|url-status=live}}</ref> Gauthaman Baskaran of ''[[Hindustan Times]]'' wrote "{{Lang|ta-latn|Iraivi|italic=no}} in the end seems like a story gone astray, the lives of several people destroyed by male egoistic rage that seeks solution in blood and gore. There is very little to cheer in the 160-minute work, which, though has some interesting performances by Simha, Surya and Anjali."<ref>{{Cite web|date=2016-06-03|title=Iraivi review: A dark tale of male arrogance|url=https://www.hindustantimes.com/movie-reviews/iraivi-review-a-dark-tale-of-male-arrogance/story-i3CTemJcMMoPRrvUSVpp5O.html|access-date=2021-04-13|website=Hindustan Times|language=en|archive-date=11 August 2021|archive-url=https://web.archive.org/web/20210811155415/https://www.hindustantimes.com/movie-reviews/iraivi-review-a-dark-tale-of-male-arrogance/story-i3CTemJcMMoPRrvUSVpp5O.html|url-status=live}}</ref> Kirubakar Purushothaman of ''[[India Today]]'' gave 3 out of 5 and stated "The story of {{Lang|ta-latn|Iraivi|italic=no}} is about the victimisation of the females in the film by the malevolent arrogance of their respective not-so-better halves."<ref>{{Cite magazine|author=Kirubhakar Purushothaman |date=June 4, 2016 |title=Iraivi review: Karthik Subbaraj's film is subtle yet hard hitting|url=https://www.indiatoday.in/movies/regional-cinema/story/iraivi-review-karthik-subbarajs-film-is-subtle-yet-hard-hitting-12317-2016-06-04|access-date=2021-04-13|magazine=India Today|language=en}}</ref>
+The film opened to positive response from critics.<ref>{{Cite web |last=Srivatsan |date=8 June 2016 |title=From Aval Oru Thodar Kathai to Iraivi, how have women-centric plots fared in Tamil cinema? |url=https://www.indiatoday.in/movies/regional-cinema/story/iravi-tamil-film-women-centric-feminism-12982-2016-06-08 |url-status=live |archive-url=https://ghostarchive.org/archive/20241118061143/https://www.indiatoday.in/movies/regional-cinema/story/iravi-tamil-film-women-centric-feminism-12982-2016-06-08 |archive-date=18 November 2024 |access-date=18 November 2024 |website=[[India Today]] |language=en}}</ref> M. Suganth of ''[[The Times of India]]'' gave 3.5 out of 5 and stated "Karthik's writing is novelistic, with each character having their own well-sketched arcs."<ref>{{Cite news |last=Suganth |first=M |date=4 June 2016 |title=Iraivi Movie Review |url=https://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/iraivi/movie-review/52582707.cms |archive-url=https://web.archive.org/web/20160607165321/http://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/Iraivi/movie-review/52582707.cms |archive-date=7 June 2016 |access-date=13 April 2021 |work=[[The Times of India]]}}</ref> In his review for ''[[The Hindu]]'', [[Baradwaj Rangan]] wrote " {{lang|ta-latn|Iraivi}} is an unusual feminist film, in the sense that it's seen entirely through the prism of sympathetic male characters. This is bound to happen when there are so many people, so many strands, when we don't follow one person's simplistic "you go, girl" journey. But when the parts are so well-crafted, we don't complain as much about their sum not adding up to a satisfying whole."<ref>{{Cite news |last=Rangan |first=Baradwaj |author-link=Baradwaj Rangan |date=3 June 2016 |title=Iraivi: A few good women |url=https://www.thehindu.com/features/cinema/Iraivi-A-few-good-women/article14382586.ece |url-status=live |archive-url=https://web.archive.org/web/20200830155030/https://www.thehindu.com/features/cinema/Iraivi-A-few-good-women/article14382586.ece |archive-date=30 August 2020 |access-date=13 April 2021 |work=[[The Hindu]] |language=en}}</ref> Gauthaman Baskaran of ''[[Hindustan Times]]'' wrote "{{lang|ta-latn|Iraivi|italic=no}} in the end seems like a story gone astray, the lives of several people destroyed by male egoistic rage that seeks solution in blood and gore. There is very little to cheer in the 160-minute work, which, though has some interesting performances by Simha, Surya and Anjali."<ref>{{Cite web |last=Bhaskaran |first=Gautaman |date=3 June 2016 |title=Iraivi review: A dark tale of male arrogance |url=https://www.hindustantimes.com/movie-reviews/iraivi-review-a-dark-tale-of-male-arrogance/story-i3CTemJcMMoPRrvUSVpp5O.html |url-status=live |archive-url=https://web.archive.org/web/20210811155415/https://www.hindustantimes.com/movie-reviews/iraivi-review-a-dark-tale-of-male-arrogance/story-i3CTemJcMMoPRrvUSVpp5O.html |archive-date=11 August 2021 |access-date=13 April 2021 |website=[[Hindustan Times]] |language=en}}</ref> Kirubakar Purushothaman of ''[[India Today]]'' gave 3 out of 5 and stated "The story of {{lang|ta-latn|Iraivi|italic=no}} is about the victimisation of the females in the film by the malevolent arrogance of their respective not-so-better halves."<ref>{{Cite web |last=Purushothaman |first=Kirubhakar |date=4 June 2016 |title=Iraivi review: Karthik Subbaraj's film is subtle yet hard hitting |url=https://www.indiatoday.in/movies/regional-cinema/story/iraivi-review-karthik-subbarajs-film-is-subtle-yet-hard-hitting-12317-2016-06-04 |url-status=live |archive-url=https://web.archive.org/web/20210413161834/https://www.indiatoday.in/movies/regional-cinema/story/iraivi-review-karthik-subbarajs-film-is-subtle-yet-hard-hitting-12317-2016-06-04 |archive-date=13 April 2021 |access-date=13 April 2021 |website=[[India Today]] |language=en}}</ref>
-S. Saraswathi of ''[[Rediff.com]]'' gave 3.5 out of 5 to the film stating that "The beautifully etched out characters, the performances, the exceptional music and the thought-provoking message makes Karthik Subbaraj's {{Lang|ta-latn|Iraivi}} a must watch."<ref>{{Cite web|last=Saraswathi|first=S.|title=Review: Iraivi is another winner from Karthik Subbaraj|url=https://www.rediff.com/movies/report/review-iraivi-is-another-winner-from-karthik-subbaraj/20160603.htm|access-date=2021-04-13|website=Rediff|language=en|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161836/https://www.rediff.com/movies/report/review-iraivi-is-another-winner-from-karthik-subbaraj/20160603.htm|url-status=live}}</ref> Giving 3 out of 5 stars, Anupama Subramanian of ''[[Deccan Chronicle]]'' wrote "The movie has a feminist theme and the bold characters have semblance to one we used to see in K. Balachander's films."<ref>{{Cite web|last=Subramanian|first=Anupama|date=2016-06-04|title=Movie review Iraivi: Karthik Subbaraj's film is a hard hitting one!|url=https://www.deccanchronicle.com/entertainment/movie-reviews/040616/movie-review-iraivi-karthik-subbaraj-s-film-is-a-hard-hitting-one.html|access-date=2021-04-13|website=Deccan Chronicle|language=en|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161835/https://www.deccanchronicle.com/entertainment/movie-reviews/040616/movie-review-iraivi-karthik-subbaraj-s-film-is-a-hard-hitting-one.html|url-status=live}}</ref> Vikram Venkateshwaran of ''[[The Quint]]'' wrote "{{Lang|ta-latn|Iraivi}} disturbingly tells you that gender is not based on one's plumbing. All of the characters, including the women who are victimised, only seek happiness for themselves. And that's what makes it so real and relatable."<ref>{{Cite web|last=Venkateswaran|first=Vikram|date=2016-06-04|title=Movie Review: 'Iraivi' Is Real, Relatable and Disturbing|url=https://www.thequint.com/entertainment/movie-review-iraivi-is-real-relatable-and-disturbing|access-date=2021-04-13|website=TheQuint|language=en|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413161835/https://www.thequint.com/entertainment/movie-review-iraivi-is-real-relatable-and-disturbing|url-status=live}}</ref> [[Sowmya Rajendran]] of ''[[The News Minute]]'' reviewed "Subbaraj does suggest that women ought to stop depending on men for their happiness but sadly, even then, none of his female characters MAKE that choice actively. The men do it on their behalf. The women are like characters from Waiting for Godot, hoping that someday, things will get better without taking charge of their own lives. This is a very simplistic depiction and does injustice to both genders. It is also unreal though we may be tricked into believing that it is completely realistic."<ref>{{Cite web|date=2016-06-07|title=Iraivi: A film about women who bear everything and put up with anything|url=https://www.thenewsminute.com/article/iraivi-film-about-women-who-bear-everything-and-put-anything-44493|access-date=2021-04-13|website=The News Minute|language=en|archive-date=26 December 2018|archive-url=https://web.archive.org/web/20181226121220/https://www.thenewsminute.com/article/iraivi-film-about-women-who-bear-everything-and-put-anything-44493%20|url-status=live}}</ref>
+S. Saraswathi of ''[[Rediff.com]]'' gave 3.5 out of 5 to the film stating that "The beautifully etched out characters, the performances, the exceptional music and the thought-provoking message makes Karthik Subbaraj's {{lang|ta-latn|Iraivi}} a must watch."<ref>{{Cite web |last=Saraswathi |first=S. |date=3 June 2016 |title=Review: Iraivi is another winner from Karthik Subbaraj |url=https://www.rediff.com/movies/report/review-iraivi-is-another-winner-from-karthik-subbaraj/20160603.htm |url-status=live |archive-url=https://web.archive.org/web/20210413161836/https://www.rediff.com/movies/report/review-iraivi-is-another-winner-from-karthik-subbaraj/20160603.htm |archive-date=13 April 2021 |access-date=13 April 2021 |website=[[Rediff.com]] |language=en}}</ref> Giving 3 out of 5 stars, Anupama Subramanian of ''[[Deccan Chronicle]]'' wrote "The movie has a feminist theme and the bold characters have semblance to one we used to see in K. Balachander's films."<ref>{{Cite web |last=Subramanian |first=Anupama |date=4 June 2016 |title=Movie review Iraivi: Karthik Subbaraj's film is a hard hitting one! |url=https://www.deccanchronicle.com/entertainment/movie-reviews/040616/movie-review-iraivi-karthik-subbaraj-s-film-is-a-hard-hitting-one.html |url-status=live |archive-url=https://web.archive.org/web/20210413161835/https://www.deccanchronicle.com/entertainment/movie-reviews/040616/movie-review-iraivi-karthik-subbaraj-s-film-is-a-hard-hitting-one.html |archive-date=13 April 2021 |access-date=13 April 2021 |website=[[Deccan Chronicle]] |language=en}}</ref> Vikram Venkateshwaran of ''[[The Quint]]'' wrote "{{lang|ta-latn|Iraivi}} disturbingly tells you that gender is not based on one's plumbing. All of the characters, including the women who are victimised, only seek happiness for themselves. And that's what makes it so real and relatable."<ref>{{Cite web |last=Venkateswaran |first=Vikram |date=4 June 2016 |title=Movie Review: 'Iraivi' Is Real, Relatable and Disturbing |url=https://www.thequint.com/entertainment/movie-review-iraivi-is-real-relatable-and-disturbing |url-status=live |archive-url=https://web.archive.org/web/20210413161835/https://www.thequint.com/entertainment/movie-review-iraivi-is-real-relatable-and-disturbing |archive-date=13 April 2021 |access-date=13 April 2021 |website=[[The Quint]] |language=en}}</ref> [[Sowmya Rajendran]] of ''[[The News Minute]]'' reviewed "Subbaraj does suggest that women ought to stop depending on men for their happiness but sadly, even then, none of his female characters MAKE that choice actively. The men do it on their behalf. The women are like characters from ''[[Waiting for Godot]]'', hoping that someday, things will get better without taking charge of their own lives. This is a very simplistic depiction and does injustice to both genders. It is also unreal though we may be tricked into believing that it is completely realistic."<ref>{{Cite web |last=Rajendran |first=Sowmya |author-link=Sowmya Rajendran |date=7 June 2016 |title=Iraivi: A film about women who bear everything and put up with anything |url=https://www.thenewsminute.com/article/iraivi-film-about-women-who-bear-everything-and-put-anything-44493 |url-status=live |archive-url=https://web.archive.org/web/20181226121220/https://www.thenewsminute.com/article/iraivi-film-about-women-who-bear-everything-and-put-anything-44493%20 |archive-date=26 December 2018 |access-date=13 April 2021 |website=[[The News Minute]] |language=en}}</ref>
 == Controversies ==
-The film featured a character of an egoistic film producer played by Vijay Murugan, who is shown as ruthless, money-minded person who does not care about the feelings of a struggling director (played by SJ Suryah).<ref name=":4" /> Post-release, few members of [[Tamil Film Producers Council]] including [[P. L. Thenappan]] criticised Subbaraj for allegedly portraying the producer's character in poor light and also threatened to issue a "red card" against the director. [[K. E. Gnanavel Raja]], who co-produced and distributed the film also expressed his disappointment against the issue.<ref>{{Cite web |date=7 June 2016 |title=Iraivi controversy: The inside story of the war between Karthik Subbaraj and producers |url=https://www.thenewsminute.com/flix/iraivi-controversy-inside-story-war-between-karthik-subbaraj-and-producers-44497 |website=[[The News Minute]] |language=en}}</ref> Some reports claimed that Subbaraj's fallout with film producer Kathiresan during the production of ''[[Jigarthanda (2014 film)|Jigarthanda]]'' (2014) is the reason why he portrayed the character in poor light.<ref name=":4">{{Cite news |date=7 June 2016 |title=Did Karthik base the producer's character on Kathiresan? |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/did-karthik-base-the-producers-character-on-kathiresan/articleshow/52621075.cms |url-status=live |archive-url=https://web.archive.org/web/20210413161836/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/did-karthik-base-the-producers-character-on-kathiresan/articleshow/52621075.cms |archive-date=13 April 2021 |access-date=2021-04-13 |website=[[The Times of India]] |language=en}}</ref> After Subbaraj issued a letter to the Tami Film Directors Union explaining his position, the problem was amicably resolved.<ref>{{Cite web |date=11 June 2016 |title=Ban Over Iraivi: Karthik Subbaraj Approaches Directors Union |url=https://silverscreenindia.com/movies/news/ban-over-iraivi-karthik-subbaraj-approaches-directors-union/ |url-status=live |archive-url=https://archive.li/i4e5X |archive-date=15 November 2024 |access-date=15 November 2024 |website=Silverscreen India}}</ref>
+The film features an egoistic film producer played by Vijay Murugan who is shown as a ruthless, money-minded person who does not care about the feelings of a struggling director, played by Suryah.<ref name=":4" /> Post-release, few members of the [[Tamil Film Producers Council]] including [[P. L. Thenappan]] criticised Karthik for allegedly portraying the producer's character in poor light and also threatened to issue a "red card" against the director. [[K. E. Gnanavel Raja]], who co-produced and distributed the film also expressed his disappointment against the issue.<ref>{{Cite web |date=7 June 2016 |title=Iraivi controversy: The inside story of the war between Karthik Subbaraj and producers |url=https://www.thenewsminute.com/flix/iraivi-controversy-inside-story-war-between-karthik-subbaraj-and-producers-44497 |url-status=live |archive-url=https://ghostarchive.org/archive/20241117131158/https://www.thenewsminute.com/flix/iraivi-controversy-inside-story-war-between-karthik-subbaraj-and-producers-44497 |archive-date=17 November 2024 |access-date=15 November 2024 |website=[[The News Minute]] |language=en}}</ref> Some reports claimed that Karthik's fallout with film producer Kathiresan during the production of ''Jigarthanda'' is the reason why he portrayed the character as such.<ref name=":4">{{Cite news |date=7 June 2016 |title=Did Karthik base the producer's character on Kathiresan? |url=https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/did-karthik-base-the-producers-character-on-kathiresan/articleshow/52621075.cms |url-status=live |archive-url=https://web.archive.org/web/20210413161836/https://timesofindia.indiatimes.com/entertainment/tamil/movies/news/did-karthik-base-the-producers-character-on-kathiresan/articleshow/52621075.cms |archive-date=13 April 2021 |access-date=13 April 2021 |work=[[The Times of India]] |language=en}}</ref> After Karthik issued a letter to the Tami Film Directors Union explaining his position, the problem was amicably resolved.<ref>{{Cite web |date=11 June 2016 |title=Ban Over Iraivi: Karthik Subbaraj Approaches Directors Union |url=https://silverscreenindia.com/movies/news/ban-over-iraivi-karthik-subbaraj-approaches-directors-union/ |url-status=live |archive-url=https://archive.today/20241115045717/https://silverscreenindia.com/movies/news/ban-over-iraivi-karthik-subbaraj-approaches-directors-union/ |archive-date=15 November 2024 |access-date=15 November 2024 |website=Silverscreen India}}</ref>
 == Impact ==
-Inspired by the film, a showroom named Iraivi was organised by Vijay Sethupathi's sister in Chennai.<ref>{{Cite web |date=28 August 2017 |title=துணிக்கடைக்கு 'இறைவி' என்று பெயர் வைத்த விஜய் சேதுபதியின் சகோதரி! |url=https://tamil.samayam.com/tamil-cinema/movie-news/vijay-sethupathi-sister-named-her-tailor-shop-as-iraivi/articleshow/60259696.cms |url-status=live |archive-url=https://web.archive.org/web/20210413161835/https://tamil.samayam.com/tamil-cinema/movie-news/vijay-sethupathi-sister-named-her-tailor-shop-as-iraivi/articleshow/60259696.cms |archive-date=13 April 2021 |access-date=2021-04-13 |website=[[Samayam]] |language=ta}}</ref>
+Inspired by the film, a showroom named Iraivi was organised by Vijay Sethupathi's sister in Chennai.<ref>{{Cite web |date=28 August 2017 |title=துணிக்கடைக்கு 'இறைவி' என்று பெயர் வைத்த விஜய் சேதுபதியின் சகோதரி! |url=https://tamil.samayam.com/tamil-cinema/movie-news/vijay-sethupathi-sister-named-her-tailor-shop-as-iraivi/articleshow/60259696.cms |url-status=live |archive-url=https://web.archive.org/web/20210413161835/https://tamil.samayam.com/tamil-cinema/movie-news/vijay-sethupathi-sister-named-her-tailor-shop-as-iraivi/articleshow/60259696.cms |archive-date=13 April 2021 |access-date=13 April 2021 |website=[[Samayam]] |language=ta}}</ref>
 == References ==
 {{Reflist}}
-==External links==
+== External links ==
 * {{IMDb title}}
+* {{Rotten Tomatoes}}
 {{Karthik Subbaraj}}
-[[Category:Films scored by Santhosh Narayanan]]
+[[Category:2010s feminist films]]
+[[Category:2010s Indian films]]
+[[Category:2010s Tamil-language films]]
+[[Category:2016 crime drama films]]
 [[Category:2016 films]]
-[[Category:Indian crime drama films]]
-[[Category:Indian feminist films]]
-[[Category:2010s Tamil-language films]]
 [[Category:Films about alcoholism]]
-[[Category:Indian pregnancy films]]
-[[Category:Films set in prison]]
 [[Category:Films about domestic violence]]
 [[Category:Films about dysfunctional families]]
 [[Category:Films about women in India]]
 [[Category:Films directed by Karthik Subbaraj]]
+[[Category:Films scored by Santhosh Narayanan]]
+[[Category:Films set in prison]]
+[[Category:Indian crime drama films]]
+[[Category:Indian feminist films]]
+[[Category:Indian pregnancy films]]
 [[Category:Tamil-language Indian films]]

v t e Works by Karthik Subbaraj
Directed	Pizza (2012) Jigarthanda (2014) Bench Talkies (2015, segment: Neer) Iraivi (2016) Mercury (2018) Petta (2019) Putham Pudhu Kaalai (2020, segment: Miracle) Jagame Thandhiram (2021) Navarasa (2021, episode: "Peace") Mahaan (2022) Jigarthanda DoubleX (2023) Suriya 44 (2025)
Produced	Aviyal (2016) Meyaadha Maan (2017) Kallachirippu (2018, TV series) Penguin (2020) Triples (2020, TV series) Boomika (2021, TV series) Buffoon (2022) Ammu (2022)
See also	Stone Bench Creations