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{{Short description|Mexican educator, politician and writer}}
{{family name hatnote|Clouthier|Carrillo|lang=Spanish}}
{{Infobox writer
{{Infobox writer
| embed =
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| native_name_lang =
| native_name_lang =
| pseudonym =
| pseudonym =
| birth_name =
| birth_name = Tatiana Clouthier Carrillo
| birth_date = {{Birth date and age|1964|08|12}}
| birth_date = {{Birth date and age|1964|08|12}}
| birth_place = Culiacan, Sinaloa
| birth_place = Culiacan, Sinaloa
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| nationality = Mexican
| nationality = Mexican
| citizenship =
| citizenship =
| education = Universidad Autónoma de Nuevo León
| education = Bachelors degree in English Language
| alma_mater = Monterrey Institute of Technology and Higher Studies
| alma_mater = [[Monterrey Institute of Technology and Higher Education]]<ref>{{cite web |title=Directorio Secretaría de Economía |url=https://www.gob.mx/se/estructuras/tatiana-clouthier-carrillo |website=Gobierno de México |access-date=25 February 2022}}</ref>
| home_town =
| home_town =
| period =
| period =
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| spouse = José Martínez
| spouse = José Martínez
| partner = <!-- or: | partners = -->
| partner = <!-- or: | partners = -->
| children = María and Lucas
| children = 2
| relatives = Leticia Carrillo and Manuel Clouthier
| relatives = [[Manuel Clouthier]] (father)<br/>[[Manuel Clouthier Carrillo]] (brother)
| awards =
| awards =
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}}
}}


'''Tatiana Clouthier''' (b. August 12, 1964, [[Culiacán|Culiacan]], [[Sinaloa]]<ref name=":11">{{Cite web|url=http://www.cunadegrillos.com/2018/04/12/los-generales-tatiana-clouthier/|title=Los generales de Tatiana Clouthier|access-date=June 6, 2018}}</ref><ref name=":12">{{Cite news|url=http://www.elfinanciero.com.mx/nacional/ella-es-tatiana-clouthier-la-coordinadora-de-campana-de-amlo|title=Ella es Tatiana Clouthier, la coordinadora de campaña de AMLO|date=January 15, 2018|work=El Financiero|access-date=June 6, 2018|location=Mexico City}}</ref>) is a Mexican educator, politician and writer. Since December 8, 2020 she is the head of the [[Secretariat of Economy|Secretariat of Economy of Mexico]] appointed by President [[Andrés Manuel López Obrador]].<ref name=":15">{{Cite web|last=Staff|first=Forbes|date=2020-12-07|title=Tatiana Clouthier encabezará la Secretaría de Economía, anuncia AMLO|url=https://www.forbes.com.mx/tatiana-clouthier-secretaria-de-economia/|access-date=2020-12-07|website=Forbes México|language=es-MX}}</ref> Clouthier came to national attention in Mexico as the 2018 presidential campaign manager for President [[Andrés Manuel López Obrador]]. Her work in social media for the campaign has been particularly recognized.<ref name=":4" />
'''Tatiana Clouthier Carillo''' (born August 12, 1964, [[Culiacán|Culiacan]], [[Sinaloa]]<ref name=":11">{{Cite web|url=http://www.cunadegrillos.com/2018/04/12/los-generales-tatiana-clouthier/|title=Los generales de Tatiana Clouthier|date=12 April 2018 |access-date=June 6, 2018}}</ref><ref name=":12">{{Cite news|url=http://www.elfinanciero.com.mx/nacional/ella-es-tatiana-clouthier-la-coordinadora-de-campana-de-amlo|title=Ella es Tatiana Clouthier, la coordinadora de campaña de AMLO|date=January 15, 2018|work=El Financiero|access-date=June 6, 2018|location=Mexico City}}</ref>) is a Mexican educator, politician and writer. From December 8, 2020 to October 6, 2022, she served as the head of the [[Secretariat of Economy|Secretariat of Economy of Mexico]] appointed by President [[Andrés Manuel López Obrador]].<ref name=":15">{{Cite web|last=Staff|first=Forbes|date=2020-12-07|title=Tatiana Clouthier encabezará la Secretaría de Economía, anuncia AMLO|url=https://www.forbes.com.mx/tatiana-clouthier-secretaria-de-economia/|access-date=2020-12-07|website=Forbes México|language=es-MX}}</ref> Clouthier came to national attention in Mexico as the 2018 presidential campaign manager for President [[Andrés Manuel López Obrador]]. She was particularly prominent on social media during the campaign.<ref name=":4" />


== Bio ==
== Bio ==


===Life and education===
===Life and education===
Clouthier is one of eleven children born to Leticia Carrillo and politician [[Manuel Clouthier]], the 1988 [[National Action Party (Mexico)|National Action Party]] presidential candidate who died in an automobile crash in 1989, when she was in her mid-20s.<ref name=":2">{{Cite news|url=http://www.eluniversal.com.mx/elecciones-2018/amlo-y-maquio-con-las-mismas-ideas-tatiana-clouthier|title=AMLO y Maquio, con las mismas ideas:Tatiana Clouthier|last=Serratos|first=Jorge|date=May 24, 2018|work=El Universal|access-date=June 6, 2018|location=Mexico City}}</ref><ref name=":3">{{Cite web|url=https://adnpolitico.com/presidencia/2018/06/01/ser-amlover-no-es-dar-un-cheque-en-blanco-a-nadie-tatiana-clouthier|title="Ser 'amlover' no es dar un cheque en blanco a nadie": Tatiana Clouthier|date=June 1, 2018|website=ADN Politico|access-date=June 6, 2018}}</ref><ref name=":9">{{Cite news|url=http://www.jornada.unam.mx/2018/05/03/politica/012n1pol|title=A mi papá también lo llamaron populista, dice Tatiana Clouthier|date=May 3, 2018|work=La Jornada|access-date=June 6, 2018|location=Mexico City|page=12}}</ref> She is one of three children to go into politics.<ref name=":11" /> She stated that while she does not deny her roots, she is more than just the daughter of Manuel Clouther, “I am not just a last name… I make my own way.”<ref name=":13">{{Cite news|url=http://www.jornada.unam.mx/2018/01/21/sociedad/012n1pol|title=Tatiana Clouthier: soy más que un apellido; he hecho camino|last=Martinez|first=Sanjuana|date=January 21, 2018|work=La Jornada|access-date=June 6, 2018|location=Mexico City|page=12}}</ref>
Clouthier is one of eleven children born to Leticia Carrillo and politician [[Manuel Clouthier]], the 1988 [[National Action Party (Mexico)|National Action Party]] presidential candidate who died in an automobile crash in 1989, when she was in her mid-20s.<ref name=":2">{{Cite news|url=http://www.eluniversal.com.mx/elecciones-2018/amlo-y-maquio-con-las-mismas-ideas-tatiana-clouthier|title=AMLO y Maquio, con las mismas ideas:Tatiana Clouthier|last=Serratos|first=Jorge|date=May 24, 2018|work=El Universal|access-date=June 6, 2018|location=Mexico City}}</ref><ref name=":3">{{Cite news|title="Ser 'amlover' no es dar un cheque en blanco a nadie": Tatiana Clouthier|date=June 1, 2018|website=ADN Politico}}</ref><ref name=":9">{{Cite news|url=http://www.jornada.unam.mx/2018/05/03/politica/012n1pol|title=A mi papá también lo llamaron populista, dice Tatiana Clouthier|date=May 3, 2018|work=La Jornada|access-date=June 6, 2018|location=Mexico City|page=12}}</ref> She is one of three children to go into politics.<ref name=":11" /> She stated that while she does not deny her roots, she is more than just the daughter of Manuel Clouthier, “I am not just a last name… I make my own way.”<ref name=":13">{{Cite news|url=http://www.jornada.unam.mx/2018/01/21/sociedad/012n1pol|title=Tatiana Clouthier: soy más que un apellido; he hecho camino|last=Martinez|first=Sanjuana|date=January 21, 2018|work=La Jornada|access-date=June 6, 2018|location=Mexico City|page=12}}</ref>


Although she comes from a well-to-do agricultural family, she went to public schools, such as the General Ángel Flores public school in Culiacán,<ref name=":13" /> as well as her masters in public administration at the [[Universidad Autónoma de Nuevo León]].<ref name=":0">{{Cite web|url=https://lopezobrador.org.mx/tatiana-clouthier/|title=Tatiana Clouthier|website=Andrés Manuel López Obrador campaign website|access-date=June 6, 2018}}</ref><ref name=":8">{{Cite news|url=https://www.sopitas.com/870013-tender-puentes-entrevista-tatiana-clouthier/|title=“Mi vida ha sido tender puentes”. Una conversación con Tatiana Clouthier|last=Lanzagorta Garcia|first=Jose Ignacio|work=Sopitas|access-date=June 6, 2018}}</ref> She also attended the private [[Monterrey Institute of Technology and Higher Education|Monterrey Institute of Technology and Higher Studies]].<ref name=":11" /> She has also taken various extracurricular courses in education, teaching, human right and civics, at schools such as the Graduate School of Political Management at [[George Washington University]].<ref name=":0" /> She believes her experiences in public education allows her to build bridges among the social classes.<ref name=":13" />
Although she comes from a well-to-do agricultural family, she went to public schools, such as the General Ángel Flores public school in Culiacán.<ref name=":13" /> She studied a Bachelors degree in English Language at the [[Monterrey Institute of Technology and Higher Education]] as well as her masters in public administration at the [[Universidad Autónoma de Nuevo León]].<ref name=":0">{{Cite web|url=https://lopezobrador.org.mx/tatiana-clouthier/|title=Tatiana Clouthier|website=Andrés Manuel López Obrador campaign website|access-date=June 6, 2018}}</ref><ref name=":8">{{Cite news|url=https://www.sopitas.com/870013-tender-puentes-entrevista-tatiana-clouthier/|title="Mi vida ha sido tender puentes". Una conversación con Tatiana Clouthier|last=Lanzagorta Garcia|first=Jose Ignacio|work=Sopitas|access-date=June 6, 2018}}</ref> She has also taken various extracurricular courses in education, teaching, human right and civics, at schools such as the Graduate School of Political Management at [[George Washington University]].<ref name=":0" /> She believes her experiences in public education allows her to build bridges among the social classes.<ref name=":13" />


Although Clouthier grew up in Sinaloa, she has spent most of her life in [[Nuevo León]], currently a resident of [[San Pedro Garza García]].<ref name=":8" /><ref name=":14">{{Cite web|url=https://politico.mx/central-electoral/elecciones-2018/presidencial/tatiana-rebeca-lorena-y-manuel-los-clouthier-clave-en-2018/|title=Tatiana, Rebeca, Lorena y Manuel, los Clouthier clave en 2018|date=April 13, 2018|website=Politico.mx|access-date=June 6, 2018}}</ref> She is currently married to José Martínez and the couple has two children, María and Lucas.<ref name=":11" /><ref name=":13" />
Although Clouthier grew up in Sinaloa, she has spent most of her life in [[Nuevo León]], currently a resident of [[San Pedro Garza García]].<ref name=":8" /><ref name=":14">{{Cite web|url=https://politico.mx/central-electoral/elecciones-2018/presidencial/tatiana-rebeca-lorena-y-manuel-los-clouthier-clave-en-2018/|title=Tatiana, Rebeca, Lorena y Manuel, los Clouthier clave en 2018|date=April 13, 2018|website=Politico.mx|access-date=June 6, 2018}}</ref> She is married to José Martínez and the couple have two children.<ref name=":11" /><ref name=":13" />


===Political career ===
===Political career ===
[[File:Secretary Blinken and Secretary of Commerce Raimondo at a Joint Press Avail in Mexico City (52356639400).jpg|thumb|Clouthier (right) with US Secretary of Commerce [[Gina Raimondo]] (center) in 2022]]
Clouthier began her career as a teacher and translator.<ref name=":11" /> She cofounded and ran a translation business from 1986 to 1990.<ref name=":0" /> From 1982 to 1994 she taught English, Mexican history and socioeconomics in schools such as Monterrey Tech and the [[Centro Universitario México]]. She was principal at the preparatory school of the [[Universidad Metropolitana de Monterrey]], a school for economically-disadvantaged children.<ref name=":12" /><ref name=":0" /><ref name=":8" />
Clouthier began her career as a teacher and translator.<ref name=":11" /> She cofounded and ran a translation business from 1986 to 1990.<ref name=":0" /> From 1982 to 1994 she taught English, Mexican history and socioeconomics in schools such as Monterrey Tech and the [[Centro Universitario México]]. She was principal at the preparatory school of the [[Universidad Metropolitana de Monterrey]], a school for economically-disadvantaged children.<ref name=":12" /><ref name=":0" /><ref name=":8" />


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Initially, Clouthier followed her father into the National Action Party (PAN) and was a member from 1991 to 2005. With this party, she served as a federal deputy from 1991 to 1994, then again from 2003 to 2005.<ref name=":11" /><ref name=":12" /><ref name=":13" /> However, she became disillusioned with this party, and left even though she was criticized for betraying her father. Today, she says that it is a “bad copy of the [[Institutional Revolutionary Party]],” the party that her father was so against.<ref name=":13" /><ref name=":8" /> In 2009, she was a candidate for municipal president for San Pedro with [[New Alliance Party (Mexico)|Nueva Alianza]].<ref name=":11" /><ref name=":14" />
Initially, Clouthier followed her father into the National Action Party (PAN) and was a member from 1991 to 2005. With this party, she served as a federal deputy from 1991 to 1994, then again from 2003 to 2005.<ref name=":11" /><ref name=":12" /><ref name=":13" /> However, she became disillusioned with this party, and left even though she was criticized for betraying her father. Today, she says that it is a “bad copy of the [[Institutional Revolutionary Party]],” the party that her father was so against.<ref name=":13" /><ref name=":8" /> In 2009, she was a candidate for municipal president for San Pedro with [[New Alliance Party (Mexico)|Nueva Alianza]].<ref name=":11" /><ref name=":14" />


====Manager of campaign of Andrés Manuel López Obrador====
====Manager of the campaign of Andrés Manuel López Obrador====
Clouthier has come to national attention as the campaign manager for 2018 presidential campaign of Andrés Manuel López Obrador.<ref name=":4">{{Cite web|url=http://www.letraslibres.com/mexico/politica/tatiana-clouthier-el-arma-no-tan-secreta-amlo|title=Tatiana Clouthier: el arma (no tan secreta) de AMLO|last=Zapata|first=Isabel|date=May 4, 2018|website=Letras Libres|access-date=June 6, 2018}}</ref><ref name=":5">{{Cite news|url=http://www.nacion321.com/elecciones/tatiana-clouthier-se-sube-al-metro-a-volantear-por-amlo|title=Tatiana Clouthier se sube al Metro a volantear por AMLO|date=May 17, 2018|work=Nación 321|access-date=June 6, 2018}}</ref> She offered some benefits to choose Andrés Manuel López Obrador to elect Mexican president<ref name=":12" /><ref name=":1">{{Cite news|url=http://www.elfinanciero.com.mx/nacional/asi-fue-como-tatiana-clouthier-le-dijo-a-su-familia-que-se-iba-con-amlo|title=Así fue como Tatiana Clouthier le dijo a su familia que se iba con AMLO|date=April 4, 2018|work=El Financiero|access-date=June 6, 2018|location=Mexico City}}</ref><ref name=":10">{{Cite news|url=https://www.elsiglodetorreon.com.mx/noticia/1463769.mi-chamba-ahorita-es-trabajar-para-el-presente.html|title='Mi chamba ahorita es trabajar para el presente'|work=El Siglo de Torreónn|access-date=June 6, 2018}}</ref>
Clouthier has come to national attention as the campaign manager for the 2018 presidential campaign of Andrés Manuel López Obrador.<ref name=":4">{{Cite web|url=https://letraslibres.com/politica/tatiana-clouthier-el-arma-no-tan-secreta-de-amlo/|title=Tatiana Clouthier: el arma (no tan secreta) de AMLO|last=Zapata|first=Isabel|date=May 4, 2018|website=Letras Libres|access-date=June 6, 2018}}</ref><ref name=":5">{{Cite news|url=http://www.nacion321.com/elecciones/tatiana-clouthier-se-sube-al-metro-a-volantear-por-amlo|title=Tatiana Clouthier se sube al Metro a volantear por AMLO|date=May 17, 2018|work=Nación 321|access-date=June 6, 2018}}</ref> She articulated and promoted the potential benefits of electing Andrés Manuel López Obrador to the Presidency of Mexico.<ref name=":12" /><ref name=":1">{{Cite news|url=http://www.elfinanciero.com.mx/nacional/asi-fue-como-tatiana-clouthier-le-dijo-a-su-familia-que-se-iba-con-amlo|title=Así fue como Tatiana Clouthier le dijo a su familia que se iba con AMLO|date=April 4, 2018|work=El Financiero|access-date=June 6, 2018|location=Mexico City}}</ref><ref name=":10">{{Cite news|url=https://www.elsiglodetorreon.com.mx/noticia/1463769.mi-chamba-ahorita-es-trabajar-para-el-presente.html|title='Mi chamba ahorita es trabajar para el presente'|work=El Siglo de Torreónn|access-date=June 6, 2018}}</ref>


Despite her history, her choice to support López Obrador came as a surprise to her family.<ref name=":1" /> However, she states that many of the candidate's political positions are similar to those of her father, who was also called a populist.<ref name=":2" /><ref name=":9" /><ref name=":8" /> Despite her close association with López Obrador, she is not a member of his party.<ref name=":2" /><ref name=":4" /><ref name=":8" /> She states she has disagreements with López Obrador but will not say what they are publicly.<ref name=":4" />
Despite her history, her choice to support López Obrador came as a surprise to her family.<ref name=":1" /> However, she states that many of the candidate's political positions are similar to those of her father, who was also called a populist.<ref name=":2" /><ref name=":9" /><ref name=":8" /> Despite her close association with López Obrador, she is not a member of his party.<ref name=":2" /><ref name=":4" /><ref name=":8" /> She states she has disagreements with López Obrador but will not say what they are publicly.<ref name=":4" />


Clouthier's main success has been managing the candidate's and campaign's online presence, especially in social media and particularly in a [[Twitter]] account called ''Abre Más Los Ojos'' (Open Your Eyes Wider).<ref name=":2" /><ref name=":6">{{Cite web|url=https://www.animalpolitico.com/2018/05/verificado-tatiana-clouthier-gomez-campo/|title=Verificado.mx: Tatiana Clouthier difunde datos falsos de inversión extranjera y Gómez del Campo los manipula|last=Nicolai|first=Aldo|date=May 24, 2018|website=Animal Político|access-date=June 6, 2018}}</ref><ref name=":7">{{Cite news|url=https://www.proceso.com.mx/531714/tatiana-clouthier-difunde-manual-para-defender-a-amlo-de-la-guerra-sucia|title=Clouthier difunde manual para defender a AMLO de la “guerra sucia”|last=Rodriguez Garcia|first=Arturo|date=April 26, 2018|access-date=June 6, 2018}}</ref> One of her sisters once told her that if Twitter did not exist, Clouthier would have invented it. She discovered Twitter during her work with various civic organizations, as a way to reach the public quickly. Then she began using it for lower-level political campaigns, especially for recruiting. She likes the platform because it is immediate, short and direct, considering it a natural ally for the campaign. She directs a team responsible for social media messaging, focused on pushing the campaign's narrative and defending against attacks by other candidates.<ref name=":3" /><ref name=":4" /><ref name=":7" /> In particular, she has been successful in communicating political ideas through videos, images, [[GIF]]s and memes. Her social media work riffs off of popular culture and statements by the other campaigns. For example, she had an image of López Obrador photoshopped with the gauntlet from [[Avengers: Infinity War|Infinity War]] with the five gems of power. Underneath the image appear the word “corruption” disintegrating.<ref>{{Cite news|url=http://www.milenio.com/virales/tatiana-esta-desatada-sus-trolleos-del-ultimo-dia|title=Tatiana está 'desatada': sus 'trolleos' del último día|last=Huerta|first=Ernesto|date=May 7, 2018|work=Milenio|access-date=June 6, 2018|location=Mexico City}}</ref>
Clouthier's main success has been managing the candidate's and campaign's online presence, especially in social media and particularly in a [[Twitter]] account called ''Abre Más Los Ojos'' (Open Your Eyes Wider).<ref name=":2" /><ref name=":6">{{Cite web|url=https://www.animalpolitico.com/2018/05/verificado-tatiana-clouthier-gomez-campo/|title=Verificado.mx: Tatiana Clouthier difunde datos falsos de inversión extranjera y Gómez del Campo los manipula|last=Nicolai|first=Aldo|date=May 24, 2018|website=Animal Político|access-date=June 6, 2018}}</ref><ref name=":7">{{Cite news|url=https://www.proceso.com.mx/531714/tatiana-clouthier-difunde-manual-para-defender-a-amlo-de-la-guerra-sucia|title=Clouthier difunde manual para defender a AMLO de la "guerra sucia"|last=Rodriguez Garcia|first=Arturo|date=April 26, 2018|access-date=June 6, 2018}}</ref> One of her sisters once told her that if Twitter did not exist, Clouthier would have invented it. She discovered Twitter during her work with various civic organizations, as a way to reach the public quickly. Then she began using it for lower-level political campaigns, especially for recruiting. She likes the platform because it is immediate, short and direct, considering it a natural ally for the campaign. She directs a team responsible for social media messaging, focused on pushing the campaign's narrative and defending against attacks by other candidates.<ref name=":3" /><ref name=":4" /><ref name=":7" /> In particular, she has been successful in communicating political ideas through videos, images, [[GIF]]s and memes. Her social media work riffs off of popular culture and statements by the other campaigns. For example, she had an image of López Obrador photoshopped with the gauntlet from [[Avengers: Infinity War|Infinity War]] with the five gems of power. Underneath the image appear the words “corruption disintegrating".<ref>{{Cite news|url=http://www.milenio.com/virales/tatiana-esta-desatada-sus-trolleos-del-ultimo-dia|title=Tatiana está 'desatada': sus 'trolleos' del último día|last=Huerta|first=Ernesto|date=May 7, 2018|work=Milenio|access-date=June 6, 2018|location=Mexico City}}</ref>


Her success in this area has moved her into the spotlight, now appearing more traditional media, and other more traditional publicity moves. She boarded the [[Mexico City Metro|Metro]] in Mexico City to pass out flyers among riders along with the ''Regeneración'' newspaper.<ref name=":11" /><ref name=":3" /><ref name=":5" />
Her success in this area has moved her into the spotlight, now appearing more traditional media, and other more traditional publicity moves. She boarded the [[Mexico City Metro|Metro]] in Mexico City to pass out flyers among riders along with the ''Regeneración'' newspaper.<ref name=":11" /><ref name=":3" /><ref name=":5" />


However, not all of her work with the campaign has been successful. Media and opposing candidates challenged tweets made asserting that between 2001 and 2004, when López Obrador headed the Mexico City government, that Mexico City had attracted 57.8% of the country's foreign investment, stating that “…the numbers do not lie.” However, according to the Secretariat of the Economy, the city attracted only 26.36%. Other numbers off too. The scandals was dubbed in the press “Pejenomics” after the candidate's nickname<ref name=":6" /> Another problem on Twitter occurred when she appeared in a photo with a Rolex watch. The image contrasted with the austere image of the campaign, forcing her to state that it had been a gift from her husband on the birth of their second son.<ref>{{Cite news|url=https://www.forbes.com.mx/tatiana-clouthier-aclara-la-procedencia-y-situacion-de-su-rolex|title=Tatiana Clouthier aclara la procedencia y situación de su Rolex|work=Forbes|access-date=June 6, 2018}}</ref> In [[BuzzFeed|Buzzfeed News]], she stated that she should not be called a feminist because the term “is out of fashion as such” (''está pasado de moda como tal'') and for her, it is not about creating spaces for women in the workplace but rather that women have access to services they need for their families, such as childcare. The statement caused some controversy.<ref name=":4" /> There was a false report that she suspended activities due to death threats, but she says she was never threatened.<ref>{{Cite news|url=https://www.huffingtonpost.com.mx/2018/05/17/falsa-alarma-tatiana-clouthier-asesora-de-amlo-niega-que-la-hayan-amenazado_a_23437051/|title=Falsa alarma: Tatiana Clouthier, asesora de AMLO, niega que la hayan amenazado|date=May 17, 2018|work=Huffington Post|access-date=June 6, 2018}}</ref>
However, not all of her work with the campaign has been successful. Media and opposing candidates challenged tweets made asserting that between 2001 and 2004, when López Obrador headed the Mexico City government, that Mexico City had attracted 57.8% of the country's foreign investment, stating that “…the numbers do not lie.” However, according to the Secretariat of the Economy, the city attracted only 26.36%. Other numbers off too. The scandals was dubbed in the press “Pejenomics” after the candidate's nickname<ref name=":6" /> Another problem on Twitter occurred when she appeared in a photo with a Rolex watch. The image contrasted with the austere image of the campaign, forcing her to state that it had been a gift from her husband on the birth of their second son.<ref>{{Cite news|url=https://www.forbes.com.mx/tatiana-clouthier-aclara-la-procedencia-y-situacion-de-su-rolex|title=Tatiana Clouthier aclara la procedencia y situación de su Rolex|work=Forbes|access-date=June 6, 2018}}</ref> In [[BuzzFeed|Buzzfeed News]], she stated that she should not be called a feminist because the term “is out of fashion as such” (''está pasado de moda como tal'') and for her, it is not about creating spaces for women in the workplace but rather that women have access to services they need for their families, such as childcare. The statement caused some controversy.<ref name=":4" /> There was a false report that she suspended activities due to death threats, but she says she was never threatened.<ref>{{Cite news|url=https://www.huffingtonpost.com.mx/2018/05/17/falsa-alarma-tatiana-clouthier-asesora-de-amlo-niega-que-la-hayan-amenazado_a_23437051/|title=Falsa alarma: Tatiana Clouthier, asesora de AMLO, niega que la hayan amenazado|date=May 17, 2018|work=Huffington Post|access-date=June 6, 2018}}</ref>


She was relatively unknown at the start of López Obrador's campaign, but became one of its main protagonists, becoming an icon.<ref name=":2" /><ref name=":4" /><ref name=":5" /><ref name=":10" /> Clouthier's work succeeded in bringing may young people to the campaign, and her popularity is such is that other candidates have reminded voters that López Obrador is running for president and not her. Due that contact with youngs sectors she was nicknamed on Twitter as "Tía Tatis" ("Aunt Tatis").<ref>{{Cite web|title=La "Tía Tatis" se destapa para gobernar Nuevo León o Sinaloa|url=https://laverdadnoticias.com/politica/La-Tia-Tatis-se-destapa-para-gobernar-Nuevo-Leon-o-Sinaloa-20200211-0134.html|access-date=2020-12-07|website=La Verdad Noticias|language=es-ES}}</ref>
She was relatively unknown at the start of López Obrador's campaign, but became one of its main protagonists, becoming an icon.<ref name=":2" /><ref name=":4" /><ref name=":5" /><ref name=":10" /> Clouthier's work succeeded in bringing many young people to the campaign, and her popularity is such that other candidates have reminded voters that López Obrador is running for president and not her. From her connection with Mexican youth, she was nicknamed on Twitter as "Tía Tatis" ("Aunt Tatis").<ref>{{Cite web|title=La "Tía Tatis" se destapa para gobernar Nuevo León o Sinaloa|url=https://laverdadnoticias.com/politica/La-Tia-Tatis-se-destapa-para-gobernar-Nuevo-Leon-o-Sinaloa-20200211-0134.html|access-date=2020-12-07|website=La Verdad Noticias|language=es-ES}}</ref>


==== After campaign of Andrés Manuel López Obrador ====
==== After campaign of Andrés Manuel López Obrador ====
After receiving offers to be part of the Andrés Manuel López Obrador's cabinet,<ref>{{Cite web|last=Rosagel|first=Shaila|title=Personaje del 2018 {{!}} Tatiana: la irrupción política de una mujer clave para el triunfo de AMLO|url=https://www.sinembargo.mx/13-01-2019/3521391|access-date=2020-12-07|website=SinEmbargo MX|language=es}}</ref> Tatiana Clouthier chose to be a Proportional Representation Deputy for the [[Chamber of Deputies of Mexico|Chamber of Deputies]], a position she held from December 1, 2018 to December 7, 2020. On that date she was appointed by López Obrador as Secretary of Economic Affairs.<ref name=":15" />
After receiving offers to be part of the Andrés Manuel López Obrador's cabinet,<ref>{{Cite web|last=Rosagel|first=Shaila|title=Personaje del 2018 {{!}} Tatiana: la irrupción política de una mujer clave para el triunfo de AMLO|url=https://www.sinembargo.mx/13-01-2019/3521391|access-date=2020-12-07|website=SinEmbargo MX|date=13 January 2019 |language=es}}</ref> Tatiana Clouthier chose to be a Proportional Representation Deputy for the [[Chamber of Deputies of Mexico|Chamber of Deputies]], a position she held from December 1, 2018 to December 7, 2020. On that date she was appointed by López Obrador as Secretary of Economy.<ref name=":15" /> In 2021, Clouthier commissioned [[Rodney Frelinghuysen]], a former member of the [[United States House of Representatives]], to lobby on behalf of the Secretary of Economy's interests in Washington.<ref>{{Cite web|last=Oprysko|first=Caitlin|title=Frelinghuysen registers as a foreign agent|url=https://politi.co/3aHneWx|access-date=2021-10-14|website=POLITICO|date=14 October 2021 |language=en}}</ref>


==Publications==
==Publications==
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==References==
==References==
{{Reflist}}
{{Reflist}}
{{Andrés Manuel López Obrador Cabinet}}


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{{DEFAULTSORT:Clouthier, Tatiana}}
[[Category:1964 births]]
[[Category:1964 births]]
[[Category:Living people]]
[[Category:Living people]]
[[Category:Members of the Chamber of Deputies (Mexico)]]
[[Category:21st-century Mexican women politicians]]
[[Category:Autonomous University of Nuevo León alumni]]
[[Category:Cabinet of Andrés Manuel López Obrador]]
[[Category:Deputies of the LIX Legislature of Mexico]]
[[Category:Mexican people of French descent]]
[[Category:Secretaries of economy of Mexico]]
[[Category:Monterrey Institute of Technology and Higher Education alumni]]
[[Category:Monterrey Institute of Technology and Higher Education alumni]]
[[Category:Universidad Autónoma de Nuevo León alumni]]
[[Category:Morena (political party) politicians]]
[[Category:Women members of the Chamber of Deputies (Mexico)]]
[[Category:National Action Party (Mexico) politicians]]
[[Category:National Action Party (Mexico) politicians]]
[[Category:Mexican people of French descent]]
[[Category:People from Culiacán]]
[[Category:National Regeneration Movement politicians]]
[[Category:Women members of the Chamber of Deputies (Mexico)]]
[[Category:Women secretaries of state of Mexico]]

Latest revision as of 02:44, 23 November 2024

Tatiana Clouthier
BornTatiana Clouthier Carrillo
(1964-08-12) August 12, 1964 (age 60)
Culiacan, Sinaloa
OccupationEducator, politician and writer
NationalityMexican
EducationBachelors degree in English Language
Alma materMonterrey Institute of Technology and Higher Education[1]
Notable worksCrónica de un fraude anunciado
SpouseJosé Martínez
Children2
RelativesManuel Clouthier (father)
Manuel Clouthier Carrillo (brother)

Tatiana Clouthier Carillo (born August 12, 1964, Culiacan, Sinaloa[2][3]) is a Mexican educator, politician and writer. From December 8, 2020 to October 6, 2022, she served as the head of the Secretariat of Economy of Mexico appointed by President Andrés Manuel López Obrador.[4] Clouthier came to national attention in Mexico as the 2018 presidential campaign manager for President Andrés Manuel López Obrador. She was particularly prominent on social media during the campaign.[5]

Bio

[edit]

Life and education

[edit]

Clouthier is one of eleven children born to Leticia Carrillo and politician Manuel Clouthier, the 1988 National Action Party presidential candidate who died in an automobile crash in 1989, when she was in her mid-20s.[6][7][8] She is one of three children to go into politics.[2] She stated that while she does not deny her roots, she is more than just the daughter of Manuel Clouthier, “I am not just a last name… I make my own way.”[9]

Although she comes from a well-to-do agricultural family, she went to public schools, such as the General Ángel Flores public school in Culiacán.[9] She studied a Bachelors degree in English Language at the Monterrey Institute of Technology and Higher Education as well as her masters in public administration at the Universidad Autónoma de Nuevo León.[10][11] She has also taken various extracurricular courses in education, teaching, human right and civics, at schools such as the Graduate School of Political Management at George Washington University.[10] She believes her experiences in public education allows her to build bridges among the social classes.[9]

Although Clouthier grew up in Sinaloa, she has spent most of her life in Nuevo León, currently a resident of San Pedro Garza García.[11][12] She is married to José Martínez and the couple have two children.[2][9]

Political career

[edit]
Clouthier (right) with US Secretary of Commerce Gina Raimondo (center) in 2022

Clouthier began her career as a teacher and translator.[2] She cofounded and ran a translation business from 1986 to 1990.[10] From 1982 to 1994 she taught English, Mexican history and socioeconomics in schools such as Monterrey Tech and the Centro Universitario México. She was principal at the preparatory school of the Universidad Metropolitana de Monterrey, a school for economically-disadvantaged children.[3][10][11]

Clouthier founded and held positions in several social service organizations. From 2000 to 2003, she was an advisor to the Instituto Nacional de las Mujeres. In 2009, she was one of the founders of Evolución Mexicana A.C., which promotes civic responsibility and democracy.[3][10]

Between 1989 and 1997 she held various administrative positions with the San Pedro Garza García municipality such as direction of human affairs, assistant to the secretary of primary services and the director of tourism, education and sports.[3][11] From 1997 to 2001, she was the coordinator of junior high education and social services with the Secretariat of Education of the state of Nuevo León.[3][10]

Initially, Clouthier followed her father into the National Action Party (PAN) and was a member from 1991 to 2005. With this party, she served as a federal deputy from 1991 to 1994, then again from 2003 to 2005.[2][3][9] However, she became disillusioned with this party, and left even though she was criticized for betraying her father. Today, she says that it is a “bad copy of the Institutional Revolutionary Party,” the party that her father was so against.[9][11] In 2009, she was a candidate for municipal president for San Pedro with Nueva Alianza.[2][12]

Manager of the campaign of Andrés Manuel López Obrador

[edit]

Clouthier has come to national attention as the campaign manager for the 2018 presidential campaign of Andrés Manuel López Obrador.[5][13] She articulated and promoted the potential benefits of electing Andrés Manuel López Obrador to the Presidency of Mexico.[3][14][15]

Despite her history, her choice to support López Obrador came as a surprise to her family.[14] However, she states that many of the candidate's political positions are similar to those of her father, who was also called a populist.[6][8][11] Despite her close association with López Obrador, she is not a member of his party.[6][5][11] She states she has disagreements with López Obrador but will not say what they are publicly.[5]

Clouthier's main success has been managing the candidate's and campaign's online presence, especially in social media and particularly in a Twitter account called Abre Más Los Ojos (Open Your Eyes Wider).[6][16][17] One of her sisters once told her that if Twitter did not exist, Clouthier would have invented it. She discovered Twitter during her work with various civic organizations, as a way to reach the public quickly. Then she began using it for lower-level political campaigns, especially for recruiting. She likes the platform because it is immediate, short and direct, considering it a natural ally for the campaign. She directs a team responsible for social media messaging, focused on pushing the campaign's narrative and defending against attacks by other candidates.[7][5][17] In particular, she has been successful in communicating political ideas through videos, images, GIFs and memes. Her social media work riffs off of popular culture and statements by the other campaigns. For example, she had an image of López Obrador photoshopped with the gauntlet from Infinity War with the five gems of power. Underneath the image appear the words “corruption disintegrating".[18]

Her success in this area has moved her into the spotlight, now appearing more traditional media, and other more traditional publicity moves. She boarded the Metro in Mexico City to pass out flyers among riders along with the Regeneración newspaper.[2][7][13]

However, not all of her work with the campaign has been successful. Media and opposing candidates challenged tweets made asserting that between 2001 and 2004, when López Obrador headed the Mexico City government, that Mexico City had attracted 57.8% of the country's foreign investment, stating that “…the numbers do not lie.” However, according to the Secretariat of the Economy, the city attracted only 26.36%. Other numbers off too. The scandals was dubbed in the press “Pejenomics” after the candidate's nickname[16] Another problem on Twitter occurred when she appeared in a photo with a Rolex watch. The image contrasted with the austere image of the campaign, forcing her to state that it had been a gift from her husband on the birth of their second son.[19] In Buzzfeed News, she stated that she should not be called a feminist because the term “is out of fashion as such” (está pasado de moda como tal) and for her, it is not about creating spaces for women in the workplace but rather that women have access to services they need for their families, such as childcare. The statement caused some controversy.[5] There was a false report that she suspended activities due to death threats, but she says she was never threatened.[20]

She was relatively unknown at the start of López Obrador's campaign, but became one of its main protagonists, becoming an icon.[6][5][13][15] Clouthier's work succeeded in bringing many young people to the campaign, and her popularity is such that other candidates have reminded voters that López Obrador is running for president and not her. From her connection with Mexican youth, she was nicknamed on Twitter as "Tía Tatis" ("Aunt Tatis").[21]

After campaign of Andrés Manuel López Obrador

[edit]

After receiving offers to be part of the Andrés Manuel López Obrador's cabinet,[22] Tatiana Clouthier chose to be a Proportional Representation Deputy for the Chamber of Deputies, a position she held from December 1, 2018 to December 7, 2020. On that date she was appointed by López Obrador as Secretary of Economy.[4] In 2021, Clouthier commissioned Rodney Frelinghuysen, a former member of the United States House of Representatives, to lobby on behalf of the Secretary of Economy's interests in Washington.[23]

Publications

[edit]

Clouthier has written for various publications. She coedited the Cuaderno de Trabajo de Cultura de la Legalidad, had a column with the El Financiero, Reporte Indigo and Periódico Noroeste newspapers and wrote for the Players of Life magazine from 2010 to 2014.[10]

Clouthier has published five books:

  • Crónica de un fraude anunciado with Jesús Cantú and Cuahutémoc Rivera (1992)
  • Maquío Mi Padre (2006)
  • Una visión del Congreso (2006)
  • Parejas Parejas with Valeria Guerra (2017)
  • Juntos hicimos historia (2018)

References

[edit]
  1. ^ "Directorio Secretaría de Economía". Gobierno de México. Retrieved 25 February 2022.
  2. ^ a b c d e f g "Los generales de Tatiana Clouthier". 12 April 2018. Retrieved June 6, 2018.
  3. ^ a b c d e f g "Ella es Tatiana Clouthier, la coordinadora de campaña de AMLO". El Financiero. Mexico City. January 15, 2018. Retrieved June 6, 2018.
  4. ^ a b Staff, Forbes (2020-12-07). "Tatiana Clouthier encabezará la Secretaría de Economía, anuncia AMLO". Forbes México (in Mexican Spanish). Retrieved 2020-12-07.
  5. ^ a b c d e f g Zapata, Isabel (May 4, 2018). "Tatiana Clouthier: el arma (no tan secreta) de AMLO". Letras Libres. Retrieved June 6, 2018.
  6. ^ a b c d e Serratos, Jorge (May 24, 2018). "AMLO y Maquio, con las mismas ideas:Tatiana Clouthier". El Universal. Mexico City. Retrieved June 6, 2018.
  7. ^ a b c ""Ser 'amlover' no es dar un cheque en blanco a nadie": Tatiana Clouthier". ADN Politico. June 1, 2018.
  8. ^ a b "A mi papá también lo llamaron populista, dice Tatiana Clouthier". La Jornada. Mexico City. May 3, 2018. p. 12. Retrieved June 6, 2018.
  9. ^ a b c d e f Martinez, Sanjuana (January 21, 2018). "Tatiana Clouthier: soy más que un apellido; he hecho camino". La Jornada. Mexico City. p. 12. Retrieved June 6, 2018.
  10. ^ a b c d e f g "Tatiana Clouthier". Andrés Manuel López Obrador campaign website. Retrieved June 6, 2018.
  11. ^ a b c d e f g Lanzagorta Garcia, Jose Ignacio. ""Mi vida ha sido tender puentes". Una conversación con Tatiana Clouthier". Sopitas. Retrieved June 6, 2018.
  12. ^ a b "Tatiana, Rebeca, Lorena y Manuel, los Clouthier clave en 2018". Politico.mx. April 13, 2018. Retrieved June 6, 2018.
  13. ^ a b c "Tatiana Clouthier se sube al Metro a volantear por AMLO". Nación 321. May 17, 2018. Retrieved June 6, 2018.
  14. ^ a b "Así fue como Tatiana Clouthier le dijo a su familia que se iba con AMLO". El Financiero. Mexico City. April 4, 2018. Retrieved June 6, 2018.
  15. ^ a b "'Mi chamba ahorita es trabajar para el presente'". El Siglo de Torreónn. Retrieved June 6, 2018.
  16. ^ a b Nicolai, Aldo (May 24, 2018). "Verificado.mx: Tatiana Clouthier difunde datos falsos de inversión extranjera y Gómez del Campo los manipula". Animal Político. Retrieved June 6, 2018.
  17. ^ a b Rodriguez Garcia, Arturo (April 26, 2018). "Clouthier difunde manual para defender a AMLO de la "guerra sucia"". Retrieved June 6, 2018.
  18. ^ Huerta, Ernesto (May 7, 2018). "Tatiana está 'desatada': sus 'trolleos' del último día". Milenio. Mexico City. Retrieved June 6, 2018.
  19. ^ "Tatiana Clouthier aclara la procedencia y situación de su Rolex". Forbes. Retrieved June 6, 2018.
  20. ^ "Falsa alarma: Tatiana Clouthier, asesora de AMLO, niega que la hayan amenazado". Huffington Post. May 17, 2018. Retrieved June 6, 2018.
  21. ^ "La "Tía Tatis" se destapa para gobernar Nuevo León o Sinaloa". La Verdad Noticias (in European Spanish). Retrieved 2020-12-07.
  22. ^ Rosagel, Shaila (13 January 2019). "Personaje del 2018 | Tatiana: la irrupción política de una mujer clave para el triunfo de AMLO". SinEmbargo MX (in Spanish). Retrieved 2020-12-07.
  23. ^ Oprysko, Caitlin (14 October 2021). "Frelinghuysen registers as a foreign agent". POLITICO. Retrieved 2021-10-14.