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{{Short description|Smartphone model}}
{{about|the KE850|the KF900|LG Prada II|the P940|LG Prada 3.0|other uses|Prada (disambiguation)}}
{{about|the KE850|the KF900|LG Prada II|the P940|LG Prada 3.0|other uses|Prada (disambiguation)}}
{{Use dmy dates|date=August 2016}}
{{Use dmy dates|date=August 2016}}
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| image = LG KE850 Prada Hauptmenü.jpg
| image = LG KE850 Prada Hauptmenü.jpg
| manufacturer=[[LG Electronics]]
| manufacturer=[[LG Electronics]]
| available = March 2007<ref name="silver">{{cite web | url=https://www.mobiletor.com/lg-prada-mobile-phone-to-roll-out-in-the-european-markets-soon/ | title=LG Prada Mobile Phone to Roll Out in the European Markets Soon | date=14 January 2008 }}</ref>
| available =
| screen = 256K color [[Thin-film transistor|TFT]] [[touchscreen]], 240 × 400 [[pixel|px]]
| screen = 256K color [[Thin-film transistor|TFT]] [[touchscreen]], 240 × 400 [[pixel|px]]
| camera = 2 [[megapixel]], video CIF (30 frame/s), flash
| camera = 2 [[megapixel]], video CIF (30 frame/s), flash
Line 14: Line 15:
| form = [[Bar (form)#Slate|Slate]]
| form = [[Bar (form)#Slate|Slate]]
| weight = 85 [[gram|g]]
| weight = 85 [[gram|g]]
| successor = [[LG Prada II]]
| related = [[LG Chocolate]]
| related = [[LG Chocolate]]
}}
}}
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The '''PRADA Phone by LG (KE850)''', better known as the '''LG Prada''',<ref name="lgpress">{{Cite press release| url = https://www.lg.com/nz/press-release/mobile-innovation-meets-avant-garde-design |title=Mobile Innovation Meets Avant-Garde Design |date=24 October 2007}}</ref> is a [[touchscreen]] [[smartphone]] made by [[LG Electronics]], created in collaboration with Italian luxury designer [[Prada]].<ref>{{cite web |date=19 January 2007 |title=LG unveils iPhone-like Prada mobile phone |url=http://macdailynews.com/2007/01/19/lg_unveils_iphone_like_prada_mobile_phone/ |website=[[MacDailyNews]]}}</ref> It was first announced on 12 December 2006<ref>{{cite press release |url=http://www.lge.com/about/press_archive/detail/AB_NARCH%7CMENU_1_20302.jhtml |title=LG, Prada to Start Selling Mobile Phone at Start of Next Year |date=11 December 2006 |archive-url=https://web.archive.org/web/20070108070435/http://www.lge.com/about/press_archive/detail/AB_NARCH%7CMENU_1_20302.jhtml |archive-date=8 January 2007}}</ref><ref name="engadgetmobileke850">{{Cite web|url = https://www.engadget.com/2006/12/15/the-lg-ke850-touchable-chocolate/|title=The LG KE850: touchable chocolate|date=15 December 2006 }}</ref> and was made official in a press release on 18 January 2007.<ref name="lgpress"/>


The Prada was the first [[smartphone]] with a [[capacitive touchscreen]], thus not requiring the use of a stylus.<ref>{{cite news|url=http://www.gsmhistory.com/vintage-mobiles/#prada|title =Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007) |last=Temple|first=Stephen|publisher=History of GMS: Birth of the mobile revolution}}</ref> Its black minimalist look, designed by Kang-Heui Cha,<ref>{{Cite web |last=Yamada |first=Takashi |date=2007-06-09 |title=Interview with Prada Phone Designer Kang-Heui Cha - Yanko Design |url=https://www.yankodesign.com/2007/06/08/interview-with-prada-phone-designer-kang-heui-cha/ |access-date=2023-07-14 |website=www.yankodesign.com |language=en-US}}</ref> was an evolution of LG's popular [[LG Chocolate|Chocolate]].<ref>{{Cite web |author1=Tech co uk Staff |date=2007-04-30 |title=LG Prada Phone review |url=https://www.techradar.com/reviews/phones/mobile-phones/lg-prada-phone-91436/review |access-date=2023-07-14 |website=TechRadar |language=en}}</ref><ref>{{Cite web |last=Advertiser |date=2006-12-13 |title=It's mobile phone couture, darling |url=https://www.applianceretailer.com.au/megzpnshqk/ |access-date=2023-07-14 |website=Appliance Retailer |language=en-US}}</ref>
⚫
The '''LG KE850''', also known as the '''LG Prada''',<ref name="lgpress">{{Cite press release| url = https://www.lg.com/nz/press-release/mobile-innovation-meets-avant-garde-design |title=Mobile Innovation Meets Avant-Garde Design |date=October 24, 2007}}</ref> is a [[touchscreen]] [[mobile phone]] made by [[LG Electronics]]. It was first announced on December 12, 2006<ref>{{cite press release |url=http://www.lge.com/about/press_archive/detail/AB_NARCH%7CMENU_1_20302.jhtml |title=LG, Prada to Start Selling Mobile Phone at Start of Next Year |date=December 11, 2006 |archive-url=https://web.archive.org/web/20070108070435/http://www.lge.com/about/press_archive/detail/AB_NARCH%7CMENU_1_20302.jhtml |archive-date=January 8, 2007}}</ref><ref name="engadgetmobileke850">{{Cite web|url = https://www.engadget.com/2006/12/15/the-lg-ke850-touchable-chocolate/|title=The LG KE850: touchable chocolate}}</ref> and was created in collaboration with Italian luxury designer [[Prada]].<ref>{{cite web |url=http://macdailynews.com/2007/01/19/lg_unveils_iphone_like_prada_mobile_phone/ |title=LG unveils iPhone-like Prada mobile phone |date=January 19, 2007 |website=[[MacDailyNews]]}}</ref> It was made official in a press release on January 18, 2007.<ref name="lgpress"/> Sales started in May 2007, retailing for about $777 (600 euros).<ref>{{cite web |url=https://www.techpowerup.com/23964/lg-and-prada-show-off-iphone-look-alike |title=LG and Prada show off iPhone look-alike |author=zekrahminator |date=January 19, 2007 |website=TechPowerUp}}</ref>


⚫
The LG Prada was announced shortly before [[Apple Inc.|Apple]] CEO [[Steve Jobs]] announced the [[iPhone (1st generation)|iPhone]] on 9 January 2007.<ref>{{cite web|author=Dolan, Brian |title=Timeline of Apple "iPhone" Rumors (1999–Present) |url=http://www.fiercewireless.com/story/timeline-apple-iphone-rumors-1999-present |access-date=17 February 2008 |url-status=live |archive-url=https://web.archive.org/web/20080415055303/http://www.fiercewireless.com/story/timeline-apple-iphone-rumors-1999-present |archive-date=15 April 2008 }}</ref><ref>{{cite video |people = Jobs, Steve |date = 19 January 2007 |url = https://www.apple.com/quicktime/qtv/mwsf07/ |title = Macworld San Francisco 2007 Keynote Address |location = San Francisco |publisher = Apple, Inc. |url-status = dead |archive-url = https://web.archive.org/web/20101222223204/http://www.apple.com/quicktime/qtv/mwsf07/ |archive-date = 22 December 2010 }}</ref><ref>{{cite web |url=http://www.macworld.com/article/54764/2007/01/liveupdate.html |title=Macworld Expo Keynote Live Update |first=Peter |last=Cohen |date=13 March 2007 |work=[[Macworld]] |access-date=21 July 2010 |url-status=live |archive-url=https://web.archive.org/web/20100724170414/http://www.macworld.com/article/54764/2007/01/liveupdate.html |archive-date=24 July 2010
It is the first mobile phone with a [[capacitive touchscreen]] .<ref>{{cite news|url=http://www.gsmhistory.com/vintage-mobiles/#prada|title =Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007) |last=Temple|first=Stephen|publisher=History of GMS: Birth of the mobile revolution}}</ref> The KE850 sold 1 million units<ref>{{cite web|url=http://www.tgdaily.com/mobility-features/41513-second-gen-lg-prada-not-the-iphone-rules-the-fashion-cellphone-market|title=Second-gen LG Prada, not the iPhone, rules the fashion cellphone market|author=Christian Zibreg|date=February 23, 2009|website=TG Daily}}</ref><ref>{{cite web|url=http://www.mobileindustryreview.com/2008/11/lgpradawatch_naming_of_the_phone_sales_and_miscellaneous_musings_.html|title=LGPradaWatch: Naming of the phone, sales and miscellaneous musings|author=RobK|date=November 20, 2008|website=Mobile Industry Review}}</ref> in the first 18 months.<ref>[http://www.telecomskorea.com/product-6742.html Telecoms Korea article from 2008/09/24]</ref> A second version of the phone, the [[LG Prada II (KF900)]] was released December 2008.{{Citation needed|date=October 2019}}
⚫
}}</ref> After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the [[iF product design award|iF Design Award]], where it won a prize in September 2006.<ref name="am">{{cite news|url=http://www.applematters.com/index.php/section/comments/the-iphone-lawsuits/|title=The iPhone Lawsuits|last=Wright|first=Aaron|date=2007-02-20|access-date=2007-06-25|publisher=Apple Matters|archive-url=https://web.archive.org/web/20070403110422/http://www.applematters.com/index.php/section/comments/the-iphone-lawsuits/|archive-date=3 April 2007|url-status=dead}}</ref><ref name="ifdesign-award" />


== Features ==
⚫
The LG Prada was announced shortly before [[Apple Inc.|Apple]] CEO [[Steve Jobs]] announced the [[iPhone (1st generation)|iPhone]] on January 9, 2007. <ref>{{cite web|author=Dolan, Brian |title=Timeline of Apple "iPhone" Rumors (1999–Present) |url=http://www.fiercewireless.com/story/timeline-apple-iphone-rumors-1999-present |access-date=February 17, 2008 |url-status=live |archive-url=https://web.archive.org/web/20080415055303/http://www.fiercewireless.com/story/timeline-apple-iphone-rumors-1999-present |archive-date=April 15, 2008 }}</ref><ref>{{cite video |people = Jobs, Steve |date = January 19, 2007 |url = https://www.apple.com/quicktime/qtv/mwsf07/ |title = Macworld San Francisco 2007 Keynote Address |location = San Francisco |publisher = Apple, Inc. |url-status = dead |archive-url = https://web.archive.org/web/20101222223204/http://www.apple.com/quicktime/qtv/mwsf07/ |archive-date = December 22, 2010 |df = mdy-all }}</ref><ref>{{cite web |url=http://www.macworld.com/article/54764/2007/01/liveupdate.html |title=Macworld Expo Keynote Live Update |first=Peter |last=Cohen |date=March 13, 2007 |work=[[Macworld]] |access-date=July 21, 2010 |url-status=live |archive-url=https://web.archive.org/web/20100724170414/http://www.macworld.com/article/54764/2007/01/liveupdate.html |archive-date=July 24, 2010
The LG KE850 phone featured a glass covered touchscreen,<ref name="b642">{{cite web | title=LG KE850 Prada review: Sophistication made simple | website=GSMArena.com | date=May 29, 2007 | url=https://www.gsmarena.com/lg_ke850_prada-review-145p2.php | access-date=November 13, 2024}}</ref> with monochromatic user interface based on [[Adobe Flash Player|Flash]], and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones.<ref>{{Cite web |last=Mike Hanlon |date=2007-01-20 |title=PRADA and LG launch touch screen mobile phone |url=https://newatlas.com/prada-and-lg-launch-touch-screen-mobile-phone/6753/ |access-date=2023-07-14 |website=New Atlas |language=en-US}}</ref> There is a Micro SD slot for expandable memory, [[Bluetooth]], and a few other extras include the ability to view [[PDF]] and Microsoft Office documents.<ref>{{Cite web |date=2007-08-14 |title=LG Prada KE850 |url=https://uk.pcmag.com/first-looks/24058/lg-prada-ke850 |access-date=2023-07-14 |website=PCMag UK |language=en-gb}}</ref> Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.
⚫
}}</ref> After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the KE850 after it was announced as part of the [[iF product design award|iF Design Award]].<ref name="am">{{cite news|url=http://www.applematters.com/index.php/section/comments/the-iphone-lawsuits/|title=The iPhone Lawsuits|last=Wright|first=Aaron|date=2007-02-20|access-date=2007-06-25|publisher=Apple Matters|archive-url=https://web.archive.org/web/20070403110422/http://www.applematters.com/index.php/section/comments/the-iphone-lawsuits/|archive-date=3 April 2007|url-status=dead}}</ref><ref name="ifdesign-award" />


[[File:LG prada phone private picture.jpg|thumb|Korean Prada model with the DMB antenna]]
== Specifications ==
The model released in South Korea also featured a [[Digital multimedia broadcasting|DMB]] TV receiver.<ref>{{Cite web |last=Deleon |first=Nicholas |date=2007-04-18 |title=Korea's LG Prada Has DMB-TV, Europe's Doesn't |url=https://techcrunch.com/2007/04/18/koreas-lg-prada-has-dmb-tv-europes-doesnt/ |access-date=2023-07-14 |website=TechCrunch |language=en-US}}</ref>
Source: <ref>{{Cite web |url=http://grlmobile.com/Prada-KE850 |title=Archived copy |access-date=24 July 2008 |archive-url=https://web.archive.org/web/20160304064255/http://grlmobile.com/prada-ke850 |archive-date=4 March 2016 |url-status=dead |df=dmy-all }}</ref>{{Better source|date=October 2019}}


===General===
==Release==
The KE850 Prada was first released in the UK, France and Italy in March 2007,<ref name="silver"/> retailing for 600 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea.<ref>{{Cite web |title=LG KE850 Prada goes official |url=https://www.gsmarena.com/lg_ke850_prada_goes_official-news-246.php |access-date=2023-07-14 |website=GSMArena.com |language=en-US}}</ref> It was not released in American territories.<ref>{{Cite web |last=Peter |title=Flashback: the LG KE850 Prada had the first capacitive touchscreen, not the iPhone |url=https://www.gsmarena.com/flashback_the_lg_ke850_prada_had_the_first_capacitive_touchscreen_not_the_iphone-news-47110.php |access-date=2023-07-14 |website=GSMArena.com |language=en-US}}</ref>
*Form factor: Touchscreen
*Dimensions: 98.8 × 54 × 12&nbsp;mm
*Weight: 85 g
*Main screen type: Capacitive TFT touchscreen, 256K colors
*Main screen size/resolution: 240 × 400 pixels, 3&nbsp;inches
*Messaging: SMS, EMS, MMS, Email
*Operating system: Flash UI
*Built-in handsfree: Yes
*Voice-dial/memo: Yes
*Vibration: Yes
*Organiser: Yes
*Office document viewer: .ppt, .doc, .xls, .pdf, .txt
*Battery stand-by: Up to 300 h
*Battery talk time: Up to 3 h


A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9.<ref>{{Cite web |last=Sherwood |first=James |title=LG's Prada phone goes silver |url=https://www.theregister.com/2008/01/14/lg_prada_silver/ |access-date=2023-07-14 |website=www.theregister.com |language=en}}</ref>
===Connectivity===
*2G network: GSM 900 / 1800 / 1900 (tri-band)
*Bluetooth: v2.0 with A2DP
*USB: v2.0


===Multimedia===
== Reception ==
The KE850 sold 1 million units<ref>{{cite web |author=Christian Zibreg |date=23 February 2009 |title=Second-gen LG Prada, not the iPhone, rules the fashion cellphone market |url=http://www.tgdaily.com/mobility-features/41513-second-gen-lg-prada-not-the-iphone-rules-the-fashion-cellphone-market |url-status=dead |archive-url=https://web.archive.org/web/20190509120917/https://www.tgdaily.com/mobility-features/41513-second-gen-lg-prada-not-the-iphone-rules-the-fashion-cellphone-market |archive-date=9 May 2019 |access-date=16 June 2010 |website=TG Daily}}</ref><ref>{{cite web |author=RobK |date=20 November 2008 |title=LGPradaWatch: Naming of the phone, sales and miscellaneous musings |url=http://www.mobileindustryreview.com/2008/11/lgpradawatch_naming_of_the_phone_sales_and_miscellaneous_musings_.html |website=Mobile Industry Review}}</ref> in the first 18 months.<ref>[http://www.telecomskorea.com/product-6742.html Telecoms Korea article from 2008/09/24]</ref> The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 [[Windows Mobile]] smartphone,<ref>{{Cite web |title=LG KS20 Gets Smart |url=https://www.stuff.tv/news/touchscreen-lg-ks20-gets-smart/}}</ref> and the [[LG Viewty]] in 2007.<ref>{{Cite web |last=Lim |first=Andrew |title=LG KU990 Viewty review: LG KU990 Viewty |url=https://www.cnet.com/reviews/lg-ku990-viewty-review/ |access-date=2023-07-14 |website=CNET |language=en}}</ref>
*2MP camera: 2 MP, 1600×1200 pixels, video (CIF 30 frame/s), flash

*Internal memory: 8 MB shared memory
A successor, the [[LG Prada II (KF900)]] was announced in October 2008,<ref>{{Cite magazine |last=Ganapati |first=Priya |title=LG Announces Pricey But Elegant Prada II Phone |language=en-US |magazine=Wired |url=https://www.wired.com/2008/10/lg-announces-pr/ |access-date=2023-07-14 |issn=1059-1028}}</ref> as well as the [[LG Prada 3.0]] (P940) in 2012.{{fact|date=November 2023}}
*Memory slot: microSD (TransFlash), up to 2 GB
*Games: Halloween Fever, Photo Puzzle, Virus, Pipe
*Music: MP3 player
*Radio: Yes
*Ringtones: Polyphonic (40 channels), MP3
*Speakers: Built-in handsfree


== Awards ==
== Awards ==
* [[International Forum Design]]—Product Design Award for 2007<ref name="ifdesign-award">{{cite web|url=http://www.ifdesign.de/beitragsdetails_e.html?offset=87&sprache=2&award_id=121&beitrag_id=31322|title=iF product design award 2007 - 01. Consumer Electronics/Telecommunications|archive-url=https://web.archive.org/web/20120114183353/http://www.ifdesign.de/beitragsdetails_e.html?offset=87&sprache=2&award_id=121&beitrag_id=31322|archive-date=January 14, 2012}}</ref>
* [[International Forum Design]]—Product Design Award for 2007<ref name="ifdesign-award">{{cite web|url=http://www.ifdesign.de/beitragsdetails_e.html?offset=87&sprache=2&award_id=121&beitrag_id=31322|title=iF product design award 2007 - 01. Consumer Electronics/Telecommunications|archive-url=https://web.archive.org/web/20120114183353/http://www.ifdesign.de/beitragsdetails_e.html?offset=87&sprache=2&award_id=121&beitrag_id=31322|archive-date=14 January 2012}}</ref>
* [[Red dot design award]]—LG Prada Wins "Best of the Best" red dot Design Award, 2007<ref>{{cite web|url=http://news.softpedia.com/news/LG-Prada-Wins-039-Best-of-the-Best-039-Award-49763.shtml|title=LG Prada Wins 'Best of the Best' Award|date=March 19, 2007|author=Iohana Georgescu|website=Softpedia}}</ref><ref>{{cite web|url=http://www.mobiletechnews.com/info/2007/03/19/140655.html|title=LG's Prada wins prestigious European design award|date=March 19, 2007|website=Mobile Tech News}}</ref>
* [[Red dot design award]]—LG Prada Wins "Best of the Best" red dot Design Award, 2007<ref>{{cite web|url=http://news.softpedia.com/news/LG-Prada-Wins-039-Best-of-the-Best-039-Award-49763.shtml|title=LG Prada Wins 'Best of the Best' Award|date=19 March 2007|author=Iohana Georgescu|website=Softpedia}}</ref><ref>{{cite web|url=http://www.mobiletechnews.com/info/2007/03/19/140655.html|title=LG's Prada wins prestigious European design award|date=19 March 2007|website=Mobile Tech News}}</ref>
* Fashion phone of the year—Mobile Choice (2007)<ref>{{cite web|url=http://www.mobilechoiceuk.com/News/Best+phones+of+2007+unveiled+at+Mobile+Choice+Awards/841|title=Best phones of 2007 unveiled at Mobile Choice Awards|date=October 5, 2007|archive-url=https://web.archive.org/web/20081206042109/http://www.mobilechoiceuk.com/News/Best+phones+of+2007+unveiled+at+Mobile+Choice+Awards/841|archive-date=December 6, 2008}}</ref>
* Fashion phone of the year—Mobile Choice (2007)<ref>{{cite web|url=http://www.mobilechoiceuk.com/News/Best+phones+of+2007+unveiled+at+Mobile+Choice+Awards/841|title=Best phones of 2007 unveiled at Mobile Choice Awards|date=5 October 2007|archive-url=https://web.archive.org/web/20081206042109/http://www.mobilechoiceuk.com/News/Best+phones+of+2007+unveiled+at+Mobile+Choice+Awards/841|archive-date=6 December 2008}}</ref>
* Best fashion phone—What Mobile Awards (2007)<ref>{{cite web|url=http://www.whatmobileawards.co.uk/2007winners.php|title=What Mobile Awards 2007 - 2006 Winners|archive-url=https://web.archive.org/web/20080511173338/http://www.whatmobileawards.co.uk/2007winners.php|archive-date=May 11, 2008}}</ref>
* Best fashion phone—What Mobile Awards (2007)<ref>{{cite web|url=http://www.whatmobileawards.co.uk/2007winners.php|title=What Mobile Awards 2007 - 2006 Winners|archive-url=https://web.archive.org/web/20080511173338/http://www.whatmobileawards.co.uk/2007winners.php|archive-date=11 May 2008}}</ref>
* Gold for best looking phone—CNET Asia Readers' Choice Award (2007/08)<ref>{{cite web|url=http://asia.cnet.com/readerschoice/2007/mobiledevices/best_looking_phone.htm|title=Best-Looking Phone - Mobile Devices - CNET Asia Readers' Choice Awards 2007/08|archive-url=https://web.archive.org/web/20080915144928/http://asia.cnet.com/readerschoice/2007/mobiledevices/best_looking_phone.htm|archive-date=September 15, 2008}}</ref>
* Gold for best looking phone—CNET Asia Readers' Choice Award (2007/08)<ref>{{cite web|url=http://asia.cnet.com/readerschoice/2007/mobiledevices/best_looking_phone.htm|title=Best-Looking Phone - Mobile Devices - CNET Asia Readers' Choice Awards 2007/08|archive-url=https://web.archive.org/web/20080915144928/http://asia.cnet.com/readerschoice/2007/mobiledevices/best_looking_phone.htm|archive-date=15 September 2008}}</ref>


== See also ==
== See also ==
*[[LG Prada II (KF900)]], the second LG Prada phone
*[[LG Prada 3.0]] (P940), the third LG Prada phone
*[[LG Viewty]]
*[[LG Viewty]]
*[[LG Chocolate]]
*[[LG Chocolate]]
*[[iPhone (1st generation)]]
*[[iPhone (1st generation)]]
*[[Samsung P520 Giorgio Armani]]
*[[Samsung P520 Giorgio Armani]]
*[[Samsung Ultra Smart F700]]
*[[Motorola Razr2]]
*[[Motorola Razr2]]


Latest revision as of 11:59, 13 November 2024

This article is about the KE850. For the KF900, see LG Prada II. For the P940, see LG Prada 3.0. For other uses, see Prada (disambiguation).

PRADA Phone by LG
ManufacturerLG Electronics
Availability by regionMarch 2007[1]
SuccessorLG Prada II
RelatedLG Chocolate
Compatible networksGPRS/EDGE Tri-Band (900/1800/1900)
Form factorSlate
Dimensions98.8×54×12 mm
Weight85 g
MemorymicroSD Internal Memory Slot, behind the battery.
Rear camera2 megapixel, video CIF (30 frame/s), flash
Display256K color TFT touchscreen, 240 × 400 px
ConnectivityBluetooth 2.0, USB 2.0

The PRADA Phone by LG (KE850), better known as the LG Prada,[2] is a touchscreen smartphone made by LG Electronics, created in collaboration with Italian luxury designer Prada.[3] It was first announced on 12 December 2006[4][5] and was made official in a press release on 18 January 2007.[2]

The Prada was the first smartphone with a capacitive touchscreen, thus not requiring the use of a stylus.[6] Its black minimalist look, designed by Kang-Heui Cha,[7] was an evolution of LG's popular Chocolate.[8][9]

The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007.[10][11][12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.[13][14]

Features

[edit]

The LG KE850 phone featured a glass covered touchscreen,[15] with monochromatic user interface based on Flash, and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones.[16] There is a Micro SD slot for expandable memory, Bluetooth, and a few other extras include the ability to view PDF and Microsoft Office documents.[17] Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.

Korean Prada model with the DMB antenna

The model released in South Korea also featured a DMB TV receiver.[18]

Release

[edit]

The KE850 Prada was first released in the UK, France and Italy in March 2007,[1] retailing for 600 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea.[19] It was not released in American territories.[20]

A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9.[21]

Reception

[edit]

The KE850 sold 1 million units[22][23] in the first 18 months.[24] The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 Windows Mobile smartphone,[25] and the LG Viewty in 2007.[26]

A successor, the LG Prada II (KF900) was announced in October 2008,[27] as well as the LG Prada 3.0 (P940) in 2012.[citation needed]

Awards

[edit]

See also

[edit]

References

[edit]
  1. ^ a b "LG Prada Mobile Phone to Roll Out in the European Markets Soon". 14 January 2008.
  2. ^ a b "Mobile Innovation Meets Avant-Garde Design" (Press release). 24 October 2007.
  3. ^ "LG unveils iPhone-like Prada mobile phone". MacDailyNews. 19 January 2007.
  4. ^ "LG, Prada to Start Selling Mobile Phone at Start of Next Year" (Press release). 11 December 2006. Archived from the original on 8 January 2007.
  5. ^ "The LG KE850: touchable chocolate". 15 December 2006.
  6. ^ Temple, Stephen. "Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007)". History of GMS: Birth of the mobile revolution.
  7. ^ Yamada, Takashi (9 June 2007). "Interview with Prada Phone Designer Kang-Heui Cha - Yanko Design". www.yankodesign.com. Retrieved 14 July 2023.
  8. ^ Tech co uk Staff (30 April 2007). "LG Prada Phone review". TechRadar. Retrieved 14 July 2023.
  9. ^ Advertiser (13 December 2006). "It's mobile phone couture, darling". Appliance Retailer. Retrieved 14 July 2023.
  10. ^ Dolan, Brian. "Timeline of Apple "iPhone" Rumors (1999–Present)". Archived from the original on 15 April 2008. Retrieved 17 February 2008.
  11. ^ Jobs, Steve (19 January 2007). Macworld San Francisco 2007 Keynote Address. San Francisco: Apple, Inc. Archived from the original on 22 December 2010.
  12. ^ Cohen, Peter (13 March 2007). "Macworld Expo Keynote Live Update". Macworld. Archived from the original on 24 July 2010. Retrieved 21 July 2010.
  13. ^ Wright, Aaron (20 February 2007). "The iPhone Lawsuits". Apple Matters. Archived from the original on 3 April 2007. Retrieved 25 June 2007.
  14. ^ a b "iF product design award 2007 - 01. Consumer Electronics/Telecommunications". Archived from the original on 14 January 2012.
  15. ^ "LG KE850 Prada review: Sophistication made simple". GSMArena.com. 29 May 2007. Retrieved 13 November 2024.
  16. ^ Mike Hanlon (20 January 2007). "PRADA and LG launch touch screen mobile phone". New Atlas. Retrieved 14 July 2023.
  17. ^ "LG Prada KE850". PCMag UK. 14 August 2007. Retrieved 14 July 2023.
  18. ^ Deleon, Nicholas (18 April 2007). "Korea's LG Prada Has DMB-TV, Europe's Doesn't". TechCrunch. Retrieved 14 July 2023.
  19. ^ "LG KE850 Prada goes official". GSMArena.com. Retrieved 14 July 2023.
  20. ^ Peter. "Flashback: the LG KE850 Prada had the first capacitive touchscreen, not the iPhone". GSMArena.com. Retrieved 14 July 2023.
  21. ^ Sherwood, James. "LG's Prada phone goes silver". www.theregister.com. Retrieved 14 July 2023.
  22. ^ Christian Zibreg (23 February 2009). "Second-gen LG Prada, not the iPhone, rules the fashion cellphone market". TG Daily. Archived from the original on 9 May 2019. Retrieved 16 June 2010.
  23. ^ RobK (20 November 2008). "LGPradaWatch: Naming of the phone, sales and miscellaneous musings". Mobile Industry Review.
  24. ^ Telecoms Korea article from 2008/09/24
  25. ^ "LG KS20 Gets Smart".
  26. ^ Lim, Andrew. "LG KU990 Viewty review: LG KU990 Viewty". CNET. Retrieved 14 July 2023.
  27. ^ Ganapati, Priya. "LG Announces Pricey But Elegant Prada II Phone". Wired. ISSN 1059-1028. Retrieved 14 July 2023.
  28. ^ Iohana Georgescu (19 March 2007). "LG Prada Wins 'Best of the Best' Award". Softpedia.
  29. ^ "LG's Prada wins prestigious European design award". Mobile Tech News. 19 March 2007.
  30. ^ "Best phones of 2007 unveiled at Mobile Choice Awards". 5 October 2007. Archived from the original on 6 December 2008.
  31. ^ "What Mobile Awards 2007 - 2006 Winners". Archived from the original on 11 May 2008.
  32. ^ "Best-Looking Phone - Mobile Devices - CNET Asia Readers' Choice Awards 2007/08". Archived from the original on 15 September 2008.
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