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{{Short description|American sports retail store}}
{{Infobox company
{{Infobox company
| name = No one has the answers
| name = Champs Sports
| logo = Champs Sports Logo.png
| logo = Champs Sports logo (2022).svg
| image = Champs Sports, Westfield SF Centre.JPG
| image = Champs Sports Southern Park Mall.jpg
| image_caption = Champs Sports at the [[Westfield San Francisco Centre]]
| image_caption = Champs Sports at the [[Southern Park Mall]]
| type = [[Subsidiary]]
| type = [[Subsidiary]]
⚫
| founded = {{start date and age|1984}}
⚫
| hq_location_city = [[Bradenton, Florida]]
⚫
| hq_location_country = U.S.
⚫
| area_served = {{unbulleted list|United States|Canada|[[Puerto Rico]]|[[United States Virgin Islands]]}}
| industry = [[Retail]]
| industry = [[Retail]]
⚫
| locations = 547 stores (January 2015)
⚫
| hq_location_city = [[West Bradenton, Florida]]
⚫
| hq_location_country = United States
⚫
| area_served = {{unbulleted list|United States|Canada|[[Puerto Rico]]|[[United States Virgin Islands]]}}
| products = [[Sports]] [[apparel]], [[Sports equipment|equipment]], [[footwear]], and accessories
| products = [[Sports]] [[apparel]], [[Sports equipment|equipment]], [[footwear]], and accessories
| parent = [[Foot Locker]]
| parent = [[Foot Locker]]
| key_people = [[Bryon Milburn]] {{small|(CEO)}}<ref>{{cite web|url=https://www.footlocker-inc.com/investors.cfm?page=2011-announces-organization-changes|title=Foot Locker, Inc. - Announces Organization Changes|website=www.footlocker-inc.com}}</ref>
| slogan = ''We Know Game''
| founder = [[Bill Robinson (businessman)|Bill Robinson]]
⚫
| locations = 547 stores (January 2015)
| homepage = {{URL|champssports.com}}
| homepage = {{URL|champssports.com}}
⚫
}}
⚫
|founded = 1984}}
'''Champs Sports''' is an American [[sports]] [[retail]] [[Chain store|store]], it operates as a [[subsidiary]] of [[Foot Locker]].<ref name=AboutFL>{{cite web|title=About Us|url=http://www.footlocker-inc.com/company.cfm?page=about|publisher=[[Foot Locker]]|accessdate=18 June 2015}}</ref><ref name=CSInfo>{{cite web|title=Champs Sports Information|url=http://www.footlocker-inc.com/company.cfm?page=champs-sports|publisher=Foot Locker|accessdate=22 February 2013}}</ref> Products sold at Champs Sports include [[apparel]], [[Sports equipment|equipment]], [[footwear]], and accessories. As of January 2015, there were 547 store locations found throughout the United States, Canada, Puerto Rico, and the U.S. Virgin Islands.<ref name=AboutFL/> The stores are mainly located in [[shopping mall]]s, and are {{convert|3500|sqft}} on average.
'''Champs Sports''' is an American [[sports]] [[retail]] [[Chain store|store]], it operates as a [[subsidiary]] of [[Foot Locker]].<ref name=AboutFL>{{cite web|title=About Us|url=http://www.footlocker-inc.com/company.cfm?page=about|publisher=[[Foot Locker]]|access-date=18 June 2015}}</ref><ref name=CSInfo>{{cite web|title=Champs Sports Information|url=http://www.footlocker-inc.com/company.cfm?page=champs-sports|publisher=Foot Locker|access-date=22 February 2013|archive-url=https://web.archive.org/web/20130306120908/http://www.footlocker-inc.com/company.cfm?page=champs-sports|archive-date=6 March 2013|url-status=dead}}</ref> Products sold at Champs Sports include [[apparel]], [[Sports equipment|equipment]], [[footwear]], and accessories. As of June 2019, there were 540 store locations found throughout the United States, Canada, Puerto Rico, and the U.S. Virgin Islands.<ref name=AboutFL/> The stores are mainly located in [[shopping mall]]s, and are {{convert|3500|sqft}} on average.


==History==
==History==
[[File:Champs Sports logo.svg|thumb|right|Logo used until early 2022]]


===Early years===
===Early years===
Champs Sports was acquired in the 1980s by the Woolworth Corporation, then a specialty store division of the [[F. W. Woolworth Company]]. It, along with [[Foot Locker]], sold athletic merchandise, replacing the [[five and dime]] and department store concepts with the increasing specialty store concept.
Champs Sports was acquired in the 1980s by the Woolworth Corporation, then a specialty store division of the [[F. W. Woolworth Company]]. It, along with [[Foot Locker]] (which was owned by Woolworth and is now the name of the company that succeeded Woolworth), sold athletic merchandise, replacing the [[five and dime]] and department store concepts with the increasing specialty store concept.


In 1997, the Woolworth Corporation acquired the mail-order catalogue athletic retailer [[Eastbay]] for approximately 146 million dollars.<ref name=AquireEastbay>{{cite web|title=Woolworth acquires direct marketer|url=http://adage.com/article/news/woolworth-acquires-direct-marketer/19798/|work=Advertising Age|publisher=Advertising Age|accessdate=5 March 2013}}</ref>
In 1997, the Woolworth Corporation acquired the mail-order catalogue athletic retailer [[Eastbay]] for approximately 146 million dollars.<ref name=AquireEastbay>{{cite web|title=Woolworth acquires direct marketer|url=http://adage.com/article/news/woolworth-acquires-direct-marketer/19798/|work=Advertising Age|date=3 December 1996 |access-date=5 March 2013}}</ref>
{{
centered pull quote|The acquisition of Eastbay is a logical complement to our athletic business.
|author=Roger N. Farah
|source=<small>President, 1994–2000</small><ref name=AquireEastbay/>
⚫
}}


A few months later, on July 17, 1997, the F. W. Woolworth Company closed their remaining department stores. The surviving Woolworth Corporation changed its name to Venator Group, Inc., while continuing its focus on the specialty store idea.
A few months later, on July 17, 1997, the F. W. Woolworth Company closed their remaining department stores. The surviving Woolworth Corporation changed its name to Venator Group, Inc., while continuing its focus on the specialty store idea.{{Needs citation|date=May 2024}}


===2000-present===
===21st Century===
In 2000, after a decline in the market of sports apparel, Venator Group shuttered many of their stores, including 27 Champs Sports locations. This proved successful as high-end footwear grew in popularity.<ref name=CompanyHistory>{{cite web|title=History of Foot Locker, Inc.|url=http://www.fundinguniverse.com/company-histories/foot-locker-inc-history/|work=Funding Universe|publisher=Funding Universe|accessdate=5 March 2013}}</ref>
In 2000, after a decline in the market of sports apparel, Venator Group shuttered many of their stores, including 27 Champs Sports locations. This proved successful as high-end footwear grew in popularity. In May 2020, a Champs location in [[Tampa, Florida]], was set on fire during the [[George Floyd protests]].<ref name=CompanyHistory>{{cite web|title=History of Foot Locker, Inc.|url=http://www.fundinguniverse.com/company-histories/foot-locker-inc-history/|work=Funding Universe|access-date=5 March 2013}}</ref>


==Marketing==
==Marketing==


===''Swag'' Magazine===
===''Swag'' Magazine===
With the first issue released on August 28, 2012, ''Swag'' Magazine is a quarterly online magazine focused on showing sports fans a different side of athletes and celebrities. Champs Sports partnered with many companies, including [[Under Armour]], [[Adidas]], and [[Nike, Inc.|Nike]], giving fans an interesting look on sports. The magazine features athlete interviews, athletic gear, and interactive videos.<ref name=SWAGMag>{{cite web|last=Glass|first=Alana|title=LeBron James Headlines Champs Sports' SWAG Magazine|url=http://www.forbes.com/sites/alanaglass/2012/12/10/lebron-james-headlines-champs-sports-swag-magazine/|work=Forbes|publisher=Forbes|accessdate=5 March 2013}}</ref><ref name=SWAG>{{cite web|title=Champs Sports Ups Its Game with Launch of SWAG|url=http://www.businesswire.com/news/home/20120828006510/en/Champs-Sports-Ups-Game-Launch-SWAG|work=Business Wire|publisher=Business Wire|accessdate=5 March 2013}}</ref>
With the first issue released on August 28, 2012, ''Swag'' Magazine is a quarterly online magazine focused on showing sports fans a different side of athletes and celebrities. Champs Sports partnered with many companies, including [[Under Armour]], [[Adidas]], and [[Nike, Inc.|Nike]], giving fans an interesting look on sports. The magazine features athlete interviews, athletic gear, and interactive videos.<ref name=SWAGMag>{{cite web|last=Glass|first=Alana|title=LeBron James Headlines Champs Sports' SWAG Magazine|url=https://www.forbes.com/sites/alanaglass/2012/12/10/lebron-james-headlines-champs-sports-swag-magazine/|work=Forbes|access-date=5 March 2013}}</ref><ref name=SWAG>{{cite press release|title=Champs Sports Ups Its Game with Launch of SWAG|url=http://www.businesswire.com/news/home/20120828006510/en/Champs-Sports-Ups-Game-Launch-SWAG|work=Business Wire|date=28 August 2012 |publisher=Business Wire|access-date=5 March 2013}}</ref>


===Nike Yardline===
===Nike Yardline===
On September 8, 2012, Champs Sports and Nike launched Nike Yardline, a store specializing in [[National Football League|NFL]] apparel. The first store opened in the [[Willowbrook Mall (Wayne, New Jersey)|Willowbrook Mall]] in [[Wayne, New Jersey]]. Champs Sports and Nike stated that they are looking to expand the concept in the future.<ref name=YardlineOpening>{{cite web|last=Richard|first=Brandon|title=Nike and Champs Launch Yardline, First Football Retail Destination|url=http://solecollector.com/news/nike-and-champs-launch-yardline-first-football-retail-destination/#axzz2N4LOrM1P|work=Sole Collector|publisher=Sole Collector|accessdate=9 March 2013}}</ref>
On September 8, 2012, Champs Sports and Nike launched Nike Yardline, a store specializing in [[National Football League|NFL]] apparel. The first store opened in the [[Willowbrook Mall (Wayne, New Jersey)|Willowbrook Mall]] in [[Wayne, New Jersey]]. Champs Sports and Nike stated that they are looking to expand the concept in the future.<ref name=YardlineOpening>{{cite web|last=Richard|first=Brandon|title=Nike and Champs Launch Yardline, First Football Retail Destination|url=http://solecollector.com/news/nike-and-champs-launch-yardline-first-football-retail-destination/#axzz2N4LOrM1P|work=Sole Collector|access-date=9 March 2013}}</ref>

⚫
Between January 5–6, 2013, a Nike Yardline location was also opened in [[South Beach]], [[Miami Beach, Florida]] during [[Bowl Championship Series|BCS]] weekend. The store displayed college football apparel featuring participating bowl teams, including [[Alabama Crimson Tide football|Alabama Crimson Tide]] and [[Notre Dame Fighting Irish football|Notre Dame Fighting Irish]].<ref name=BCSNikeYardline>{{cite web|title="Nike Yardline at Champs Sports" on South Beach Delivers Premium Retail Experience|url=http://nikeinc.com/news/nike-yardline-at-champs-sports-launches-premium-football-retail-experience-on-miamis-south-beach-for-bcs-weekend#/inline/16554|work=Nike, Inc.|publisher=Nike, Inc.|accessdate=9 March 2013}}</ref>


⚫
Between January 5–6, 2013, a Nike Yardline location was also opened in [[South Beach]], [[Miami Beach, Florida]] during [[Bowl Championship Series|BCS]] weekend. The store displayed college football apparel featuring participating bowl teams, including [[Alabama Crimson Tide football|Alabama Crimson Tide]] and [[Notre Dame Fighting Irish football|Notre Dame Fighting Irish]].<ref name=BCSNikeYardline>{{cite web|title="Nike Yardline at Champs Sports" on South Beach Delivers Premium Retail Experience|url=http://nikeinc.com/news/nike-yardline-at-champs-sports-launches-premium-football-retail-experience-on-miamis-south-beach-for-bcs-weekend#/inline/16554|work=Nike, Inc.|access-date=9 March 2013}}</ref>
⚫
On June 19, 2013, Champs Sports and Nike launched their second mall-based location in the [[Mall of America]] in [[Bloomington, Minnesota]]. Promoting the grand opening was [[Minnesota Vikings]]'s running back [[Adrian Peterson]], who signed autographs and released a new shoe style.<ref name=NikeYardlineMN>{{cite web|title=NIKE, Inc. : Adrian Peterson Opens Doors to New Nike Yardline at Champs Sports|url=http://www.4-traders.com/NIKE-INC-13739/news/NIKE-Inc-Adrian-Peterson-Opens-Doors-to-New-Nike-Yardline-at-Champs-Sports-17038379/|work=4-Traders|publisher=4-Traders|accessdate=22 June 2013}}</ref><ref name=YardlineMN>{{cite web|first=John|last=Kim |title=Nike Yardline Opening at Champs Sports in fhe Mall of America|url=http://www.freshnessmag.com/2013/06/21/nike-yardline-opening-at-champs-sports-in-the-mall-of-america/ |work=FreshnessMag.com|date=21 June 2013|accessdate=18 June 2015}}</ref>


⚫
On June 19, 2013, Champs Sports and Nike launched their second mall-based location in the [[Mall of America]] in [[Bloomington, Minnesota]]. Promoting the grand opening was [[Minnesota Vikings]]'s running back [[Adrian Peterson]], who signed autographs and released a new shoe style.<ref name=NikeYardlineMN>{{cite web|title=NIKE, Inc. : Adrian Peterson Opens Doors to New Nike Yardline at Champs Sports|url=http://www.4-traders.com/NIKE-INC-13739/news/NIKE-Inc-Adrian-Peterson-Opens-Doors-to-New-Nike-Yardline-at-Champs-Sports-17038379/|work=4-Traders|access-date=22 June 2013}}</ref><ref name=YardlineMN>{{cite web|first=John|last=Kim |title=Nike Yardline Opening at Champs Sports in the Mall of America|url=http://www.freshnessmag.com/2013/06/21/nike-yardline-opening-at-champs-sports-in-the-mall-of-america/ |work=FreshnessMag.com|date=21 June 2013|access-date=18 June 2015}}</ref>
[[File:Champs sports bowl.jpg|thumb|150px|Champs Sports Bowl logo (2004–2011)]]


===Sponsorships===
===Sponsorships===
{{main|Russell Athletic Bowl}}
{{main|Russell Athletic Bowl}}
From 2004 until June 18, 2012, Champs Sports sponsored the [[Florida Citrus Sports]]'s annual college football bowl game. Each sponsorship is a four-year deal costing them $4.25 million. Vice president of Champs Sports Rob Brodersen commented, "As the premier mall destination for the core sports enthusiast, it is a natural fit for Champs Sports to continue our partnership with FCS. We are excited to strengthen our relationship and look forward to further success by building upon our athletic heritage with this high profile college bowl game."<ref name=ChampsBowl>{{cite web|title=Champs Sports extends sponsorship of Orlando bowl game|url=http://blogs.orlandosentinel.com/sports_college/2009/07/champs-sports-extends-sponsorship-of-orlando-bowl-game.html|work=Orlando Sentinel|publisher=Orlando Sentinel|accessdate=6 March 2013}}</ref> Although the name of the bowl was changed, Champs Sports continued to remain an official partner of both the Russell Athletic Bowl and the [[Capital One Bowl]] through 2014.<ref name=ChampsNameChange>{{cite web|last=Romero|first=Iliana Limón|title=FCS lands new title sponsor, changes name from Champs Sports to Russell Athletic Bowl|url=http://articles.orlandosentinel.com/2012-06-19/sports/os-champs-sports-name-change-russell-athletic-bowl_1_fcsports-title-sponsor-champs-sports-bowl|work=Orlando Sentinel|publisher=Orlando Sentinel|accessdate=6 March 2013}}</ref>
From 2004 until June 18, 2012, Champs Sports sponsored the [[Florida Citrus Sports]]'s annual college football bowl game. Each sponsorship is a four-year deal costing them $4.25 million. Vice president of Champs Sports Rob Brodersen commented, "As the premier mall destination for the core sports enthusiast, it is a natural fit for Champs Sports to continue our partnership with FCS. We are excited to strengthen our relationship and look forward to further success by building upon our athletic heritage with this high profile college bowl game."<ref name=ChampsBowl>{{cite web|title=Champs Sports extends sponsorship of Orlando bowl game|url=http://blogs.orlandosentinel.com/sports_college/2009/07/champs-sports-extends-sponsorship-of-orlando-bowl-game.html|work=Orlando Sentinel|access-date=6 March 2013|archive-url=https://web.archive.org/web/20090707195216/http://blogs.orlandosentinel.com/sports_college/2009/07/champs-sports-extends-sponsorship-of-orlando-bowl-game.html|archive-date=7 July 2009|url-status=dead}}</ref> Although the name of the bowl was changed, Champs Sports continued to remain an official partner of both the Russell Athletic Bowl and the [[Capital One Bowl]] through 2014.<ref name=ChampsNameChange>{{cite web|last=Romero|first=Iliana Limón|title=FCS lands new title sponsor, changes name from Champs Sports to Russell Athletic Bowl|url=https://www.orlandosentinel.com/sports/os-champs-sports-name-change-russell-athletic-bowl-story.html|date=Jun 19, 2012|publisher=Orlando Sentinel|url-status=live|access-date=2019-10-25|archive-url=https://web.archive.org/web/20191026184351/https://www.orlandosentinel.com/sports/os-champs-sports-name-change-russell-athletic-bowl-story.html |archive-date=2019-10-26 }}</ref>


==Controversies==
==Controversies==
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[[Category:Companies based in Manatee County, Florida]]
[[Category:Companies based in Manatee County, Florida]]
[[Category:Foot Locker]]
[[Category:Foot Locker]]
[[Category:American companies established in 1984]]
[[Category:Retail companies established in 1984]]
[[Category:Sporting goods retailers of the United States]]
[[Category:Sporting goods retailers of the United States]]

Latest revision as of 03:09, 8 November 2024

Champs Sports
Company typeSubsidiary
IndustryRetail
Founded1984; 40 years ago (1984)
FounderBill Robinson
Headquarters
Bradenton, Florida
,
U.S.
Number of locations
547 stores (January 2015)
Area served
Key people
Bryon Milburn (CEO)[1]
ProductsSports apparel, equipment, footwear, and accessories
ParentFoot Locker
Websitechampssports.com

Champs Sports is an American sports retail store, it operates as a subsidiary of Foot Locker.[2][3] Products sold at Champs Sports include apparel, equipment, footwear, and accessories. As of June 2019, there were 540 store locations found throughout the United States, Canada, Puerto Rico, and the U.S. Virgin Islands.[2] The stores are mainly located in shopping malls, and are 3,500 square feet (330 m2) on average.

History

[edit]
Logo used until early 2022

Early years

[edit]

Champs Sports was acquired in the 1980s by the Woolworth Corporation, then a specialty store division of the F. W. Woolworth Company. It, along with Foot Locker (which was owned by Woolworth and is now the name of the company that succeeded Woolworth), sold athletic merchandise, replacing the five and dime and department store concepts with the increasing specialty store concept.

In 1997, the Woolworth Corporation acquired the mail-order catalogue athletic retailer Eastbay for approximately 146 million dollars.[4]

A few months later, on July 17, 1997, the F. W. Woolworth Company closed their remaining department stores. The surviving Woolworth Corporation changed its name to Venator Group, Inc., while continuing its focus on the specialty store idea.[citation needed]

21st Century

[edit]

In 2000, after a decline in the market of sports apparel, Venator Group shuttered many of their stores, including 27 Champs Sports locations. This proved successful as high-end footwear grew in popularity. In May 2020, a Champs location in Tampa, Florida, was set on fire during the George Floyd protests.[5]

Marketing

[edit]

Swag Magazine

[edit]

With the first issue released on August 28, 2012, Swag Magazine is a quarterly online magazine focused on showing sports fans a different side of athletes and celebrities. Champs Sports partnered with many companies, including Under Armour, Adidas, and Nike, giving fans an interesting look on sports. The magazine features athlete interviews, athletic gear, and interactive videos.[6][7]

Nike Yardline

[edit]

On September 8, 2012, Champs Sports and Nike launched Nike Yardline, a store specializing in NFL apparel. The first store opened in the Willowbrook Mall in Wayne, New Jersey. Champs Sports and Nike stated that they are looking to expand the concept in the future.[8]

Between January 5–6, 2013, a Nike Yardline location was also opened in South Beach, Miami Beach, Florida during BCS weekend. The store displayed college football apparel featuring participating bowl teams, including Alabama Crimson Tide and Notre Dame Fighting Irish.[9]

On June 19, 2013, Champs Sports and Nike launched their second mall-based location in the Mall of America in Bloomington, Minnesota. Promoting the grand opening was Minnesota Vikings's running back Adrian Peterson, who signed autographs and released a new shoe style.[10][11]

Sponsorships

[edit]
Main article: Russell Athletic Bowl

From 2004 until June 18, 2012, Champs Sports sponsored the Florida Citrus Sports's annual college football bowl game. Each sponsorship is a four-year deal costing them $4.25 million. Vice president of Champs Sports Rob Brodersen commented, "As the premier mall destination for the core sports enthusiast, it is a natural fit for Champs Sports to continue our partnership with FCS. We are excited to strengthen our relationship and look forward to further success by building upon our athletic heritage with this high profile college bowl game."[12] Although the name of the bowl was changed, Champs Sports continued to remain an official partner of both the Russell Athletic Bowl and the Capital One Bowl through 2014.[13]

Controversies

[edit]

Dispute with Nike

[edit]

In late 2002, Nike placed restrictions on stores that sold their products. These restrictions required stores, including Foot Locker and its subsidiaries, to sell less popular lines of merchandise alongside the high-end products. Knowing the sale of these products could negatively impact profits, Foot Locker refused to sell any Nike products unless they received better quality products. Both Nike and Foot Locker suffered from the lack of sales. A negotiated agreement ended the dispute in late 2003, and Nike products were re-admitted to the stores.[5]

References

[edit]
  1. ^ "Foot Locker, Inc. - Announces Organization Changes". www.footlocker-inc.com.
  2. ^ a b "About Us". Foot Locker. Retrieved 18 June 2015.
  3. ^ "Champs Sports Information". Foot Locker. Archived from the original on 6 March 2013. Retrieved 22 February 2013.
  4. ^ "Woolworth acquires direct marketer". Advertising Age. 3 December 1996. Retrieved 5 March 2013.
  5. ^ a b "History of Foot Locker, Inc". Funding Universe. Retrieved 5 March 2013.
  6. ^ Glass, Alana. "LeBron James Headlines Champs Sports' SWAG Magazine". Forbes. Retrieved 5 March 2013.
  7. ^ "Champs Sports Ups Its Game with Launch of SWAG". Business Wire (Press release). Business Wire. 28 August 2012. Retrieved 5 March 2013.
  8. ^ Richard, Brandon. "Nike and Champs Launch Yardline, First Football Retail Destination". Sole Collector. Retrieved 9 March 2013.
  9. ^ ""Nike Yardline at Champs Sports" on South Beach Delivers Premium Retail Experience". Nike, Inc. Retrieved 9 March 2013.
  10. ^ "NIKE, Inc. : Adrian Peterson Opens Doors to New Nike Yardline at Champs Sports". 4-Traders. Retrieved 22 June 2013.
  11. ^ Kim, John (21 June 2013). "Nike Yardline Opening at Champs Sports in the Mall of America". FreshnessMag.com. Retrieved 18 June 2015.
  12. ^ "Champs Sports extends sponsorship of Orlando bowl game". Orlando Sentinel. Archived from the original on 7 July 2009. Retrieved 6 March 2013.
  13. ^ Romero, Iliana Limón (Jun 19, 2012). "FCS lands new title sponsor, changes name from Champs Sports to Russell Athletic Bowl". Orlando Sentinel. Archived from the original on 2019-10-26. Retrieved 2019-10-25.
[edit]
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