Brisk (drink): Difference between revisions

Brisk
	Iced tea and watermelon lemonade (left) and lemon iced tea (right)
Product type	Iced tea
Owner	PepsiCo; Ekaterra
Country	U.S.
Introduced	1991; 33 years ago
Markets	North America
Website	drinkbrisk.com

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Latest revision as of 05:46, 27 October 2024

Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever.^[1] In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.^[2]

History

Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.^[3] Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.

Lipton previously had a slogan of long standing, "the brisk tea".^[4] Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra (voiced by Joe Piscapo), Babe Ruth, Reggie Jackson, Elvis Presley, James Brown, Coolio, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo, Eminem, and Doja Cat have all been featured in Brisk spots.^[5]

In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.^[6]

References

^ Levere, Jane (2 January 2012). "To Promote Brisk Tea, Pepsi Enlists Yoda". The New York Times. Retrieved 10 February 2012.
^ "PepsiCo says 3 more brands hit $1thillion mark". Wall Street Journal.
^ "How a Former Dentist Drilled the Sugar Industry". Mother Jones.
^ "NOS VTG 40's LIPTON TEA BOX WITH CONTENTS NEW OLD STOCK 1944 ORANGE PEKOE BLACK | #1981956628".
^ "Agency News". Adweek.
^ "Official Site for PepsiCo Beverage Information". PepsiCo. Archived from the original on 16 January 2013. Retrieved 15 March 2012.

External links

Official website

[1] Levere, Jane (2 January 2012). "To Promote Brisk Tea, Pepsi Enlists Yoda". The New York Times. Retrieved 10 February 2012.

[2] "PepsiCo says 3 more brands hit $1thillion mark". Wall Street Journal.

[3] "How a Former Dentist Drilled the Sugar Industry". Mother Jones.

[4] "NOS VTG 40's LIPTON TEA BOX WITH CONTENTS NEW OLD STOCK 1944 ORANGE PEKOE BLACK | #1981956628".

[5] "Agency News". Adweek.

[6] "Official Site for PepsiCo Beverage Information". PepsiCo. Archived from the original on 16 January 2013. Retrieved 15 March 2012.

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@@ Line 1: / Line 1: @@
+{{Short description|Tea and juice brand}}
 {{Infobox Brand
-|logo                   =
 |name                   = Brisk
-|image                  = [[File:Lipton Brisk 2012 logo.jpg|tumblr|200px]]
+|logo                   = Brisk logo.png
+|image                  = Brisk Iced Tea 2.jpg
+|image_size             =
+|caption                = Iced tea and watermelon lemonade (left) and lemon iced tea (right)
 |type                   = [[Iced tea]]
-|currentowner           = Pepsi-Lipton Tea Partnership
+|currentowner           = PepsiCo<br>Ekaterra
-|origin                 =
+|origin                 = U.S.
-|introduced             =
+|introduced             = {{start date and age|1991}}
 |related                =
-|markets                = [[United States]], [[Canada]], [[Mexico]]
+|markets                = North America
 |previousowners         =
 |trademarkregistrations =
-|website                = https://www.drinkbrisk.com/ http://www.pepsico.com
+|website                = {{url|https://www.drinkbrisk.com/|drinkbrisk.com}}
 }}
+'''Brisk''' is a tea and juice [[brand]] managed by the [[Pepsi]] Lipton Partnership, a joint venture founded in 1991 between [[PepsiCo]] and [[Unilever]].<ref>{{cite news|last=Levere|first=Jane|title=To Promote Brisk Tea, Pepsi Enlists Yoda|url=https://www.nytimes.com/2012/01/03/business/media/to-promote-brisk-tea-pepsi-enlists-the-aid-of-yoda.html|work=The New York Times|date=2 January 2012 |access-date=10 February 2012}}</ref> In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.<ref>{{cite web|title=PepsiCo says 3 more brands hit $1thillion mark|url=https://www.wsj.com/articles/APbf99522f7e774a50be54018d9ccc2342|publisher=Wall Street Journal}}</ref>
-'''Brisk''' is a tea and juice [[brand]] managed by the [[Pepsi]] [[Lipton]] Partnership,  in 1991 between [[PepsiCo]] and [[Unilever]].<ref>{{cite web|last=Levere|first=Jane|title=To Promote Brisk Tea, Pepsi Enlists Yoda|url=https://www.nytimes.com/2012/01/03/business/media/to-promote-brisk-tea-pepsi-enlists-the-aid-of-yoda.html|publisher=The New York Times|access-date=10 February 2012}}</ref> In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.<ref>{{cite web|title=PepsiCo says 3 more brands hit $1B mark|url=https://www.wsj.com/articles/APbf99522f7e774a50be54018d9ccc2342|publisher=Wall Street Journal}}</ref>
 == History ==
+Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.<ref>{{cite web|title=How a Former Dentist Drilled the Sugar Industry|url=https://www.motherjones.com/environment/2012/10/former-dentist-sugar-industry-lies|publisher=Mother Jones}}</ref> Since being reformulated with [[sucralose]], the amount of sugars has been reduced in most varieties by approximately half.
+Lipton previously had a slogan of long standing, "the brisk tea".<ref>{{cite web | url=https://www.worthpoint.com/worthopedia/nos-vtg-40s-lipton-tea-box-contents-1981956628 | title=NOS VTG 40's LIPTON TEA BOX WITH CONTENTS NEW OLD STOCK 1944 ORANGE PEKOE BLACK &#124; #1981956628 }}</ref>  Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The [[J. Walter Thompson]] ad agency first launched the campaign in 1996, featuring pop-culture icons in [[Clay animation|claymation]], and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. [[Frank Sinatra]] (voiced by [[Joe Piscapo]]), [[Babe Ruth]], [[Reggie Jackson]], [[Elvis Presley]], [[James Brown]], [[Coolio]], [[Willie Nelson]], [[Bruce Lee]], [[Danny DeVito]], [[Bruce Willis]], [[Ozzy Osbourne]], [[Sylvester Stallone]] (who voiced himself as [[Rocky Balboa]]), [[Danny Trejo]], [[Eminem]], and [[Doja Cat]] have all been featured in Brisk spots.<ref>{{cite web|title=Agency News|url=http://www.adweek.com/news/advertising/agency-news-37835|publisher=Adweek}}</ref>
-Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.<ref>{{cite web|title=How a Former Dentist Drilled the Sugar Industry|url=https://www.motherjones.com/environment/2012/10/former-dentist-sugar-industry-lies|publisher=Mother Jones}}</ref> Since being reformulated with [[sucralose]], the amount of sugars has been reduced in most varieties by approximately half.
-Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The [[J. Walter Thompson]] ad agency first launched the campaign in 1996, featuring pop-culture icons in [[Clay animation|claymation]], and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. [[Frank Sinatra]], [[Elvis Presley]], [[Willie Nelson]], [[Bruce Lee]], [[Danny DeVito]], [[Bruce Willis]], [[Ozzy Osbourne]], [[Sylvester Stallone]] (who voiced himself as [[Rocky Balboa]]), [[Danny Trejo]] and [[Eminem]] have all been featured in Brisk spots.<ref>{{cite web|title=Agency News|url=http://www.adweek.com/news/advertising/agency-news-37835|publisher=Adweek}}</ref>
 In an effort to compete with the [[Arizona Beverage Company]]'s line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, [[sweet tea]], peach [[green tea]], green tea with mango dragonfruit, diet tea with lemon, [[Arnold Palmer (drink)|fusion iced tea with lemonade]], honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.<ref>{{cite web|title=Official Site for PepsiCo Beverage Information|url=http://www.pepsicobeveragefacts.com/infobycategory.php?pc=brand.1044.1005&s=8&t=1026&i=ntrtn|publisher=PepsiCo|access-date=15 March 2012|archive-url=https://web.archive.org/web/20130116120000/http://www.pepsicobeveragefacts.com/infobycategory.php?pc=brand.1044.1005&s=8&t=1026&i=ntrtn|archive-date=16 January 2013|url-status=dead}}</ref>
 ==References==
-{{reflist}}
+{{Reflist}}
+==External links==
+* {{official website}}
 {{PepsiCo}}
+{{Authority control}}
 [[Category:Products introduced in 1991]]
-[[Category:Tea brands in United States]]
+[[Category:Tea brands in the United States]]
 [[Category:PepsiCo brands]]
 [[Category:Non-alcoholic drinks]]

Authority control databases
International	VIAF
National	United States