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==Site==
==Site==
The Bergdorf Goodman Building is at 754 Fifth Avenue, on the west side of [[Fifth Avenue]] between [[57th Street (Manhattan)|57th]] and 58th streets, in the [[Midtown Manhattan]] neighborhood of New York City.<ref name="NYCL p. 1">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=1 }}</ref> The [[land lot]] is approximately rectangular, covering {{convert|26,100|ft2}}.<ref name="ZoLa">{{Cite web |title=742 5 Avenue, 10019 |url=https://zola.planning.nyc.gov/l/lot/1/1273/33 |access-date=March 20, 2020 |publisher=[[New York City Department of City Planning]]}}{{Cbignore }}</ref> It has a [[frontage]] of {{Convert|200|ft}} on Fifth Avenue to the east, {{Convert|135|ft}} on 58th Street to the north, and {{Convert|130|ft}} on 57th Street to the south.<ref name="p1130589136">{{cite news |date=March 12, 1927 |title=Real Estate in City and Suburbs: $5,000,000 Vanderbilt Corner Lease Bergdorf & Goodman Co. Rents Building Planned for Fifth Ave. and 58th St. Part of Chateau Site |work=New York Herald Tribune |page=24 |issn=1941-0646 |id={{ProQuest|1130589136}} }}</ref> On the same block are the [[Solow Building]] and [[Paris Theater (Manhattan)|Paris Theater]] to the west. Across 58th Street are the [[Plaza Hotel]] to the northwest, [[Grand Army Plaza (Manhattan)|Grand Army Plaza]] to the north, and the [[General Motors Building (Manhattan)|General Motors Building]] to the northeast. Across 57th Street are the [[Crown Building (Manhattan)|Crown Building]] and [[17 West 56th Street]]. Other nearby buildings include the [[Squibb Building]] (745 Fifth Avenue) and [[3 East 57th Street]] to the east, and the [[Tiffany & Co. flagship store]], [[Trump Tower]], and [[590 Madison Avenue]] to the southeast.<ref name="ZoLa" /><ref>{{Cite aia5|page=326 }}</ref>
The Bergdorf Goodman Building is at 754 Fifth Avenue, on the west side of [[Fifth Avenue]] between [[57th Street (Manhattan)|57th]] and 58th streets, in the [[Midtown Manhattan]] neighborhood of New York City.<ref>{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=1}}</ref> The [[land lot]] is approximately rectangular, covering {{convert|26,100|ft2}}.<ref name="ZoLa">{{Cite web |title=742 5 Avenue, 10019 |url=https://zola.planning.nyc.gov/l/lot/1/1273/33 |access-date=March 20, 2020 |publisher=[[New York City Department of City Planning]]}}{{Cbignore}}</ref> It has a [[frontage]] of {{Convert|200|ft}} on Fifth Avenue to the east, {{Convert|135|ft}} on 58th Street to the north, and {{Convert|130|ft}} on 57th Street to the south.<ref name="New York Herald Tribune 1927">{{cite news |date=March 12, 1927 |title=Real Estate in City and Suburbs: $5,000,000 Vanderbilt Corner Lease Bergdorf & Goodman Co. Rents Building Planned for Fifth Ave. and 58th St. Part of Chateau Site |work=New York Herald Tribune |page=24 |issn=1941-0646 |id={{ProQuest|1130589136}}}}</ref> On the same block are the [[Solow Building]] and [[Paris Theater (Manhattan)|Paris Theater]] to the west. Across 58th Street are the [[Plaza Hotel]] to the northwest, [[Grand Army Plaza (Manhattan)|Grand Army Plaza]] to the north, and the [[General Motors Building (Manhattan)|General Motors Building]] to the northeast. Across 57th Street are the [[Crown Building (Manhattan)|Crown Building]] and [[17 West 56th Street]]. Other nearby buildings include the [[Squibb Building]] (745 Fifth Avenue) and [[3 East 57th Street]] to the east, and the [[Tiffany & Co. flagship store]], [[Trump Tower]], and [[590 Madison Avenue]] to the southeast.<ref name="ZoLa" /><ref>{{Cite aia5|page=326}}</ref>


Fifth Avenue between [[42nd Street (Manhattan)|42nd Street]] and [[Central Park South]] (59th Street) was relatively undeveloped through the late 19th century.<ref name="NYCL-2327">{{cite web |date=June 23, 2009 |title=John Peirce Residence |url=http://s-media.nyc.gov/agencies/lpc/lp/2327.pdf |url-status=live |archive-url=https://web.archive.org/web/20210610192640/http://s-media.nyc.gov/agencies/lpc/lp/2327.pdf |archive-date=June 10, 2021 |access-date=April 28, 2021 |publisher=[[New York City Landmarks Preservation Commission]] |page=2 }}</ref> The surrounding area was once part of the common lands of the city of New York.<ref>{{cite web |last=Stokes |first=Isaac Newton Phelps |year=1915 |title=The Iconography of Manhattan Island, 1498–1909 |url=https://archive.org/details/iconographyofman06stok |url-status=live |archive-url=https://web.archive.org/web/20120415060518/http://archive.org:80/details/iconographyofman06stok |archive-date=April 15, 2012 |volume=6 |publisher=Robert H. Dodd |page=67 |via=Internet Archive }}</ref> The [[Commissioners' Plan of 1811]] established Manhattan's [[Grid plan|street grid]] with lots measuring {{convert|100|ft}} deep and {{convert|25|ft}} wide.<ref>{{cite enc-nyc2|page=558 }}</ref> Upscale residences were constructed around Fifth Avenue following the [[American Civil War]].<ref name="NYCL-2327" /><ref>{{harvnb|Stern|Mellins|Fishman|1999|ps=.|p=578 }}</ref> These included two residences on Fifth Avenue and 57th Street: a mansion belonging to [[Frederic W. Stevens]] at the southwest corner, and the [[Cornelius Vanderbilt II House]] on the northwest corner.<ref name="NYCL-2678">{{cite report |url=https://s-media.nyc.gov/agencies/lpc/lp/2678.pdf |title=Heckscher Building (now the Crown Building) |date=May 14, 2024 |publisher=[[New York City Landmarks Preservation Commission]] |page=8 |access-date=August 5, 2024 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614142307/https://s-media.nyc.gov/agencies/lpc/lp/2678.pdf |url-status=live }}</ref> By the 1900s, that section of Fifth Avenue was becoming a commercial area,<ref>{{cite magazine |date=April 6, 1907 |title=Mr. Edward Harriman... |url=https://rerecord.library.columbia.edu/pdf_files/ldpd_7031148_039_15.pdf |url-status=live |archive-url=https://web.archive.org/web/20210116152948/https://rerecord.library.columbia.edu/pdf_files/ldpd_7031148_039_15.pdf |archive-date=January 16, 2021 |access-date=June 9, 2020 |journal=The Real Estate Record: Real Estate Record and Builders' Guide |pages=296 |via=[[Columbia University|columbia.edu]] |volume=79 |number=2038 }}</ref> and stores were also developed on 57th Street in the 1910s.<ref>{{cite news |date=March 28, 1915 |title=A Brilliant Future for 57th Street: to Be Great Store Centre Shopping Zone of the Highest Class Being Formed in Fifty-seventh Street—No Other Crosstown Thorough-fare in Manhattan Has More Promising Outlook |work=New-York Tribune |page=C1 |issn=1941-0646 |id={{ProQuest|575358267}} }}</ref>
Fifth Avenue between [[42nd Street (Manhattan)|42nd Street]] and [[Central Park South]] (59th Street) was relatively undeveloped through the late 19th century.<ref name="NYCL-2327">{{cite web |date=June 23, 2009 |title=John Peirce Residence |url=http://s-media.nyc.gov/agencies/lpc/lp/2327.pdf |url-status=live |archive-url=https://web.archive.org/web/20210610192640/http://s-media.nyc.gov/agencies/lpc/lp/2327.pdf |archive-date=June 10, 2021 |access-date=April 28, 2021 |publisher=[[New York City Landmarks Preservation Commission]] |page=2}}</ref> The surrounding area was once part of the common lands of the city of New York.<ref>{{cite web |last=Stokes |first=Isaac Newton Phelps |year=1915 |title=The Iconography of Manhattan Island, 1498–1909 |url=https://archive.org/details/iconographyofman06stok |url-status=live |archive-url=https://web.archive.org/web/20120415060518/http://archive.org:80/details/iconographyofman06stok |archive-date=April 15, 2012 |volume=6 |publisher=Robert H. Dodd |page=67 |via=Internet Archive}}</ref> The [[Commissioners' Plan of 1811]] established Manhattan's [[Grid plan|street grid]] with lots measuring {{convert|100|ft}} deep and {{convert|25|ft}} wide.<ref>{{cite enc-nyc2|page=558}}</ref> Upscale residences were constructed around Fifth Avenue following the [[American Civil War]].<ref name="NYCL-2327" /><ref>{{harvnb|Stern|Mellins|Fishman|1999|ps=.|p=578}}</ref> These included two residences on Fifth Avenue and 57th Street: a mansion belonging to [[Frederic W. Stevens]] at the southwest corner, and the [[Cornelius Vanderbilt II House]] on the northwest corner.<ref>{{cite report |url=https://s-media.nyc.gov/agencies/lpc/lp/2678.pdf |title=Heckscher Building (now the Crown Building) |date=May 14, 2024 |publisher=[[New York City Landmarks Preservation Commission]] |page=8 |access-date=August 5, 2024 |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614142307/https://s-media.nyc.gov/agencies/lpc/lp/2678.pdf |url-status=live}}</ref> By the 1900s, that section of Fifth Avenue was becoming a commercial area,<ref>{{cite magazine |date=April 6, 1907 |title=Mr. Edward Harriman... |url=https://rerecord.library.columbia.edu/pdf_files/ldpd_7031148_039_15.pdf |url-status=live |archive-url=https://web.archive.org/web/20210116152948/https://rerecord.library.columbia.edu/pdf_files/ldpd_7031148_039_15.pdf |archive-date=January 16, 2021 |access-date=June 9, 2020 |journal=The Real Estate Record: Real Estate Record and Builders' Guide |pages=296 |via=[[Columbia University|columbia.edu]] |volume=79 |number=2038}}</ref> and stores were also developed on 57th Street in the 1910s.<ref>{{cite news |date=March 28, 1915 |title=A Brilliant Future for 57th Street: to Be Great Store Centre Shopping Zone of the Highest Class Being Formed in Fifty-seventh Street—No Other Crosstown Thorough-fare in Manhattan Has More Promising Outlook |work=New-York Tribune |page=C1 |issn=1941-0646 |id={{ProQuest|575358267}}}}</ref>


Before the Bergdorf Goodman Building's construction, the site at 754 Fifth Avenue was occupied by [[Cornelius Vanderbilt II]]'s brick-and-stone mansion, which was completed in 1882.<ref name="Stern (1999) p. 597">{{harvnb|Stern|Mellins|Fishman|1999|ps=.|page=597 }}</ref> [[George B. Post]] designed the original mansion,<ref name="Stern (1999) p. 597" /><ref>{{Cite news |last=Gray |first=Christopher |date=April 6, 2008 |title=An Elaborate Stable Fit for a Vanderbilt |url=https://www.nytimes.com/2008/04/06/realestate/06scap-001.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 27, 2024 |archive-url=https://web.archive.org/web/20240727042302/https://www.nytimes.com/2008/04/06/realestate/06scap-001.html |url-status=live }}</ref> while [[Richard Morris Hunt]] designed an annex to the rear on 58th Street in the 1890s.<ref name="Stern (1999) pp. 600-601">{{harvnb|Stern|Mellins|Fishman|1999|ps=.|pages=600–601 }}</ref> After Vanderbilt died in 1899, his widow [[Alice Claypoole Vanderbilt]] continued to own the mansion.<ref name="p1112828954">{{cite news |date=August 8, 1925 |title=Mrs. Vanderbilt Asks Right to Sell 5th Ave. Home for 7 Million: Two Hotels Will Occupy Site of Mansion at 57th St. |work=The New York Herald, New York Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112828954}} |postscript=none}}; {{Cite news |date=August 8, 1925 |title=Vanderbilt Chateau to Go for $7,100,000 as a Business Site; Widow of Cornelius Vanderbilt Asks Court to Permit Sale of Home at 57th Street. |url=https://www.nytimes.com/1925/08/08/archives/vanderbilt-chateau-to-go-for-7100000-as-a-business-site-widow-of.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214206/https://www.nytimes.com/1925/08/08/archives/vanderbilt-chateau-to-go-for-7100000-as-a-business-site-widow-of.html |url-status=live }}</ref> Though Cornelius had bequeathed a [[life estate]] in the mansion to Alice, he did not bequeath the mansion itself. As such, all of Cornelius's heirs had to agree on any potential sale, and the [[New York Supreme Court]] had to approve such a sale.<ref name="The New York Times 1925 g665">{{cite web |date=August 8, 1925 |title=Vanderbilt Chateau to Go for $7,100,000 as a Business Site; Widow of Cornelius Vanderbilt Asks Court to Permit Sale of Home at 57th Street. |url=https://www.nytimes.com/1925/08/08/archives/vanderbilt-chateau-to-go-for-7100000-as-a-business-site-widow-of.html |access-date=September 16, 2024 |website=The New York Times }}</ref>
Before the Bergdorf Goodman Building's construction, the site at 754 Fifth Avenue was occupied by [[Cornelius Vanderbilt II]]'s brick-and-stone mansion, which was completed in 1882.<ref name="Stern (1999) p. 597">{{harvnb|Stern|Mellins|Fishman|1999|ps=.|page=597}}</ref> [[George B. Post]] designed the original mansion,<ref name="Stern (1999) p. 597" /><ref>{{Cite news |last=Gray |first=Christopher |date=April 6, 2008 |title=An Elaborate Stable Fit for a Vanderbilt |url=https://www.nytimes.com/2008/04/06/realestate/06scap-001.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 27, 2024 |archive-url=https://web.archive.org/web/20240727042302/https://www.nytimes.com/2008/04/06/realestate/06scap-001.html |url-status=live}}</ref> while [[Richard Morris Hunt]] designed an annex to the rear on 58th Street in the 1890s.<ref>{{harvnb|Stern|Mellins|Fishman|1999|ps=.|pages=600–601}}</ref> After Vanderbilt died in 1899, his widow [[Alice Claypoole Vanderbilt]] continued to own the mansion.<ref>{{cite news |date=August 8, 1925 |title=Mrs. Vanderbilt Asks Right to Sell 5th Ave. Home for 7 Million: Two Hotels Will Occupy Site of Mansion at 57th St. |work=The New York Herald, New York Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112828954}} |postscript=none}}; {{Cite news |date=August 8, 1925 |title=Vanderbilt Chateau to Go for $7,100,000 as a Business Site; Widow of Cornelius Vanderbilt Asks Court to Permit Sale of Home at 57th Street. |url=https://www.nytimes.com/1925/08/08/archives/vanderbilt-chateau-to-go-for-7100000-as-a-business-site-widow-of.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214206/https://www.nytimes.com/1925/08/08/archives/vanderbilt-chateau-to-go-for-7100000-as-a-business-site-widow-of.html |url-status=live}}</ref> Though Cornelius had bequeathed a [[life estate]] in the mansion to Alice, he did not bequeath the mansion itself. As such, all of Cornelius's heirs had to agree on any potential sale, and the [[New York Supreme Court]] had to approve such a sale.<ref name="The New York Times 1925">{{cite web |date=August 8, 1925 |title=Vanderbilt Chateau to Go for $7,100,000 as a Business Site; Widow of Cornelius Vanderbilt Asks Court to Permit Sale of Home at 57th Street. |url=https://www.nytimes.com/1925/08/08/archives/vanderbilt-chateau-to-go-for-7100000-as-a-business-site-widow-of.html |access-date=September 16, 2024 |website=The New York Times}}</ref>


==History==
==History==
The [[Bergdorf Goodman]] department store traces its origins to 1899 when Herman Bergdorf, who owned a tailor shop in Manhattan, started mentoring a young merchant named Edwin Goodman.<ref name="t102">{{cite book |last=Ferry |first=J.W. |url=https://books.google.com/books?id=EEciAQAAIAAJ |title=A History of the Department Store |publisher=Macmillan |year=1960 |page=84 |access-date=August 5, 2024 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175820/https://books.google.com/books?id=EEciAQAAIAAJ |url-status=live }}</ref><ref name="White Derby 1967 n281">{{cite book |last1=White |first1=J.T. |url=https://books.google.com/books?id=yHo6AQAAMAAJ |title=The National Cyclopaedia of American Biography |last2=Derby |first2=G. |publisher=J. T. White |year=1967 |page=231 |issue=v. 47 |access-date=August 5, 2024 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175417/https://books.google.com/books?id=yHo6AQAAMAAJ |url-status=live }}</ref> Within two years, Goodman had purchased an interest in the business,<ref name="NYCL p. 10">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=10 }}</ref><ref name="Geminder s508">{{cite web |last=Geminder |first=Emily |date=February 19, 2010 |title=Bergdorf-Goodman's Awl |url=https://observer.com/2010/02/bergdorfgoodmans-awl/2/ |access-date=July 25, 2024 |website=Observer |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214206/https://observer.com/2010/02/bergdorfgoodmans-awl/2/ |url-status=live }}</ref> which was renamed Bergdorf Goodman.<ref name="White Derby 1967 n281" /> The company moved several times as the city developed further.<ref name="NYCL p. 10" /><ref name="Geminder s508" /> By 1925, Bergdorf Goodman had leased space at Fifth Avenue and 52nd Street,<ref name="p1677161145a">{{cite magazine |date=October 20, 1925 |title=Bergdorf & Goodman Lease Hickson Bldg.: Present Fifth Avenue Space Too Small For Growing Business, Firm States—Hickson's Not Yet Made Plans For New Quarters. |magazine=Women's Wear |pages=1,47 |volume=31 |issue=94 |id={{ProQuest|1677161145}} |postscript=none}}; {{Cite news |date=October 20, 1925 |title=Latest News in the City and Suburban Real Estate Field: $6,000,000 Rent for Fifth Avenue Corner |work=The New York Herald, New York Tribune |page=40 |issn=1941-0646 |id={{ProQuest|1112937780}} }}</ref> but even that storefront was inadequate by the time it opened.<ref name="p1654272848">{{cite magazine |date=March 11, 1927 |title=Bergdorf May Move To 58 St.: Fifth Avenue Specialty Shop Reported Negotiating, For Uptown Location |magazine=Women's Wear |pages=1–2 |volume=34 |issue=58 |id={{ProQuest|1654272848}} }}</ref> Meanwhile, Alice Vanderbilt asked the New York Supreme Court for permission to sell the mansion in 1925, citing the neighborhood's redevelopment,<ref name="The New York Times 1925 g665" /><ref name="p11128289542">{{cite news |date=August 8, 1925 |title=Mrs. Vanderbilt Asks Right to Sell 5th Ave. Home for 7 Million: Two Hotels Will Occupy Site of Mansion at 57th St.; Widow Says Chateau, Worth $1,550,000 in 1899, Is No Longer Desirable as Dwelling Vanderbilt Chateau That Is to Disappear |work=The New York Herald, New York Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112828954}} |postscript=none}}; {{cite news |date=August 8, 1925 |title=Seeks to Sell Vanderbilt Mansion |work=The Wall Street Journal |page=10 |issn=0099-9660 |id={{ProQuest|130214782}} }}</ref> and the court granted her request the same year.<ref name="p1112877490">{{cite news |date=November 26, 1925 |title=Court Approves Mrs. Vanderbilt Selling Home: Justice Ford Signs Order Permitting Transfer of Mansion at 5th Ave. and 57th St. for $7,100,000 |work=The New York Herald, New York Tribune |page=17 |issn=1941-0646 |id={{ProQuest|1112877490}} |postscript=none}}; {{Cite news |date=November 26, 1925 |title=Vanderbilt Home to Go for $7,100,000; Court Authorizes Sale of 5th Avenue Property by Widow of Cornelius |url=https://www.nytimes.com/1925/11/26/archives/vanderbilt-home-to-go-for-7100000-court-authorizes-sale-of-5th.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175426/https://www.nytimes.com/1925/11/26/archives/vanderbilt-home-to-go-for-7100000-court-authorizes-sale-of-5th.html |url-status=live }}</ref> The real-estate developer G. Maurice Heckscher initially wanted to build a high-rise hotel on the Vanderbilt Mansion's site.<ref name="p1112843429">{{cite news |date=October 1, 1925 |title=55-Story Hotel on Vanderbilt 5th Ave. Site to Cost 25 Million |work=The New York Herald, New York Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112843429}} |postscript=none}}; {{Cite news |date=October 1, 1925 |title=Plan 56-story Hotel for Vanderbilt Site; G. Maurice Heckscher Syndicate Said to Be Back of $25,000,000 Fifth Avenue Deal |url=https://www.nytimes.com/1925/10/01/archives/plan-56story-hotel-for-vanderbilt-site-g-maurice-heckscher.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214205/https://www.nytimes.com/1925/10/01/archives/plan-56story-hotel-for-vanderbilt-site-g-maurice-heckscher.html |url-status=live }}</ref> A rival developer, Frederick Brown, instead bought the house in 1926,<ref name="p1112559996">{{cite news |date=June 15, 1926 |title=Frederick Brown to Buy The Vanderbilt Chateau: $7,100,000 Mansion, Fifth Ave. and 57th St., Was Sought by Heckscher Syndicate |work=New York Herald Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112559996}} |postscript=none}}; {{Cite news |date=June 16, 1926 |title=Takes Vanderbilt Chateau for Cash; Frederick Brown Closes Deal With Mrs. Vanderbilt as He Starts for Europe. |url=https://www.nytimes.com/1926/06/16/archives/takes-vanderbilt-chateau-for-cash-frederick-brown-closes-deal-with.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 27, 2024 |archive-url=https://web.archive.org/web/20240727043336/https://www.nytimes.com/1926/06/16/archives/takes-vanderbilt-chateau-for-cash-frederick-brown-closes-deal-with.html |url-status=live }}</ref> and the mansion was razed the next year.<ref name="p104011138">{{cite news |date=February 27, 1927 |title=Price Variations on Fifth Avenue: Cornelius Vanderbilt Block Was Originally Bought for About $900,000. |work=The New York Times |page=RE1 |issn=0362-4331 |id={{ProQuest|104011138}} }}</ref>
The [[Bergdorf Goodman]] department store traces its origins to 1899 when Herman Bergdorf, who owned a tailor shop in Manhattan, started mentoring a young merchant named Edwin Goodman.<ref>{{cite book |last=Ferry |first=J.W. |url=https://books.google.com/books?id=EEciAQAAIAAJ |title=A History of the Department Store |publisher=Macmillan |year=1960 |page=84 |access-date=August 5, 2024 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175820/https://books.google.com/books?id=EEciAQAAIAAJ |url-status=live}}</ref><ref name="White 1967">{{cite book |last1=White |first1=J.T. |url=https://books.google.com/books?id=yHo6AQAAMAAJ |title=The National Cyclopaedia of American Biography |last2=Derby |first2=G. |publisher=J. T. White |year=1967 |page=231 |issue=v. 47 |access-date=August 5, 2024 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175417/https://books.google.com/books?id=yHo6AQAAMAAJ |url-status=live}}</ref> Within two years, Goodman had purchased an interest in the business,<ref name="NYCL p. 10">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=10}}</ref><ref name="Geminder 2010">{{cite web |last=Geminder |first=Emily |date=February 19, 2010 |title=Bergdorf-Goodman's Awl |url=https://observer.com/2010/02/bergdorfgoodmans-awl/2/ |access-date=July 25, 2024 |website=Observer |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214206/https://observer.com/2010/02/bergdorfgoodmans-awl/2/ |url-status=live}}</ref> which was renamed Bergdorf Goodman.<ref name="White 1967" /> The company moved several times as the city developed further.<ref name="NYCL p. 10" /><ref name="Geminder 2010" /> By 1925, Bergdorf Goodman had leased space at Fifth Avenue and 52nd Street,<ref>{{cite magazine |date=October 20, 1925 |title=Bergdorf & Goodman Lease Hickson Bldg.: Present Fifth Avenue Space Too Small For Growing Business, Firm States—Hickson's Not Yet Made Plans For New Quarters. |magazine=Women's Wear |pages=1,47 |volume=31 |issue=94 |id={{ProQuest|1677161145}} |postscript=none}}; {{Cite news |date=October 20, 1925 |title=Latest News in the City and Suburban Real Estate Field: $6,000,000 Rent for Fifth Avenue Corner |work=The New York Herald, New York Tribune |page=40 |issn=1941-0646 |id={{ProQuest|1112937780}}}}</ref> but even that storefront was inadequate by the time it opened.<ref>{{cite magazine |date=March 11, 1927 |title=Bergdorf May Move To 58 St.: Fifth Avenue Specialty Shop Reported Negotiating, For Uptown Location |magazine=Women's Wear |pages=1–2 |volume=34 |issue=58 |id={{ProQuest|1654272848}}}}</ref> Meanwhile, Alice Vanderbilt asked the New York Supreme Court for permission to sell the mansion in 1925, citing the neighborhood's redevelopment,<ref name="The New York Times 1925" /><ref>{{cite news |date=August 8, 1925 |title=Mrs. Vanderbilt Asks Right to Sell 5th Ave. Home for 7 Million: Two Hotels Will Occupy Site of Mansion at 57th St.; Widow Says Chateau, Worth $1,550,000 in 1899, Is No Longer Desirable as Dwelling Vanderbilt Chateau That Is to Disappear |work=The New York Herald, New York Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112828954}} |postscript=none}}; {{cite news |date=August 8, 1925 |title=Seeks to Sell Vanderbilt Mansion |work=The Wall Street Journal |page=10 |issn=0099-9660 |id={{ProQuest|130214782}}}}</ref> and the court granted her request the same year.<ref>{{cite news |date=November 26, 1925 |title=Court Approves Mrs. Vanderbilt Selling Home: Justice Ford Signs Order Permitting Transfer of Mansion at 5th Ave. and 57th St. for $7,100,000 |work=The New York Herald, New York Tribune |page=17 |issn=1941-0646 |id={{ProQuest|1112877490}} |postscript=none}}; {{Cite news |date=November 26, 1925 |title=Vanderbilt Home to Go for $7,100,000; Court Authorizes Sale of 5th Avenue Property by Widow of Cornelius |url=https://www.nytimes.com/1925/11/26/archives/vanderbilt-home-to-go-for-7100000-court-authorizes-sale-of-5th.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175426/https://www.nytimes.com/1925/11/26/archives/vanderbilt-home-to-go-for-7100000-court-authorizes-sale-of-5th.html |url-status=live}}</ref> The real-estate developer G. Maurice Heckscher initially wanted to build a high-rise hotel on the Vanderbilt Mansion's site.<ref>{{cite news |date=October 1, 1925 |title=55-Story Hotel on Vanderbilt 5th Ave. Site to Cost 25 Million |work=The New York Herald, New York Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112843429}} |postscript=none}}; {{Cite news |date=October 1, 1925 |title=Plan 56-story Hotel for Vanderbilt Site; G. Maurice Heckscher Syndicate Said to Be Back of $25,000,000 Fifth Avenue Deal |url=https://www.nytimes.com/1925/10/01/archives/plan-56story-hotel-for-vanderbilt-site-g-maurice-heckscher.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214205/https://www.nytimes.com/1925/10/01/archives/plan-56story-hotel-for-vanderbilt-site-g-maurice-heckscher.html |url-status=live}}</ref> A rival developer, Frederick Brown, instead bought the house in 1926,<ref>{{cite news |date=June 15, 1926 |title=Frederick Brown to Buy The Vanderbilt Chateau: $7,100,000 Mansion, Fifth Ave. and 57th St., Was Sought by Heckscher Syndicate |work=New York Herald Tribune |page=1 |issn=1941-0646 |id={{ProQuest|1112559996}} |postscript=none}}; {{Cite news |date=June 16, 1926 |title=Takes Vanderbilt Chateau for Cash; Frederick Brown Closes Deal With Mrs. Vanderbilt as He Starts for Europe. |url=https://www.nytimes.com/1926/06/16/archives/takes-vanderbilt-chateau-for-cash-frederick-brown-closes-deal-with.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 27, 2024 |archive-url=https://web.archive.org/web/20240727043336/https://www.nytimes.com/1926/06/16/archives/takes-vanderbilt-chateau-for-cash-frederick-brown-closes-deal-with.html |url-status=live}}</ref> and the mansion was razed the next year.<ref>{{cite news |date=February 27, 1927 |title=Price Variations on Fifth Avenue: Cornelius Vanderbilt Block Was Originally Bought for About $900,000. |work=The New York Times |page=RE1 |issn=0362-4331 |id={{ProQuest|104011138}}}}</ref>


=== Development ===
=== Development ===
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==== Planning and design ====
==== Planning and design ====
[[File:5 Av Apr 2024 88.jpg|thumb|The northern end of the Fifth Avenue facade. The Bergdorf Goodman store originally occupied only this part of the building.]]
[[File:5 Av Apr 2024 88.jpg|thumb|The northern end of the Fifth Avenue facade. The Bergdorf Goodman store originally occupied only this part of the building.]]
After Brown acquired the Vanderbilt site, he hired [[Albert Buchman]] and [[Ely Jacques Kahn]] to design several store structures on the site, each ranging from six to eight stories.<ref name="nyt-1927-03-12">{{Cite news |date=March 12, 1927 |title=Fifth Av. Building Leased by Brown; Bergdorf & Goodman Company to Occupy Structure on Vanderbilt Site at 58th Street. |url=https://www.nytimes.com/1927/03/12/archives/fifth-av-building-leased-by-brown-bergdorf-goodman-company-to.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214206/https://www.nytimes.com/1927/03/12/archives/fifth-av-building-leased-by-brown-bergdorf-goodman-company-to.html |url-status=live }}</ref> Cross & Brown were hired as the real estate brokers. Kahn later recalled that, although neither Brown nor the site's real estate brokers had asked his opinion for the site, the final plans called for the construction of several stores, connected via an alley.<ref name="NYCL p. 8">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=8 }}</ref> According to Kahn, the developers met weekly to discuss the construction of the buildings, but "there was still the question as to whether the development was entirely what the circumstances warranted".<ref name="Stern (1987) p. 318">{{harvnb|Stern|Gilmartin|Mellins|1987|ps=.|page=318 }}</ref> G. Richard Davis & Co. was hired to erect the structures.<ref name="nyt-1962-04-08">{{Cite news |last=Snow |first=Andre |date=April 8, 1962 |title=G. Richard Davis, Builder, 85, Dead; Put Up Bergdorf-Goodman Store and G.M. Structure Razed Vanderbilt Mansion Real Estate Board Aide |url=https://www.nytimes.com/1962/04/08/archives/g-richard-davis-builder-85-dead-put-up-bergdorfgoodman-store-and-gm.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200954/https://www.nytimes.com/1962/04/08/archives/g-richard-davis-builder-85-dead-put-up-bergdorfgoodman-store-and-gm.html |url-status=live }}</ref>
After Brown acquired the Vanderbilt site, he hired [[Albert Buchman]] and [[Ely Jacques Kahn]] to design several store structures on the site, each ranging from six to eight stories.<ref name="nyt-1927-03-12">{{Cite news |date=March 12, 1927 |title=Fifth Av. Building Leased by Brown; Bergdorf & Goodman Company to Occupy Structure on Vanderbilt Site at 58th Street. |url=https://www.nytimes.com/1927/03/12/archives/fifth-av-building-leased-by-brown-bergdorf-goodman-company-to.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 25, 2024 |archive-url=https://web.archive.org/web/20240725214206/https://www.nytimes.com/1927/03/12/archives/fifth-av-building-leased-by-brown-bergdorf-goodman-company-to.html |url-status=live}}</ref> Cross & Brown were hired as the real estate brokers. Kahn later recalled that, although neither Brown nor the site's real estate brokers had asked his opinion for the site, the final plans called for the construction of several stores, connected via an alley.<ref name="NYCL p. 8">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=8}}</ref> According to Kahn, the developers met weekly to discuss the construction of the buildings, but "there was still the question as to whether the development was entirely what the circumstances warranted".<ref name="Stern (1987) p. 318">{{harvnb|Stern|Gilmartin|Mellins|1987|ps=.|page=318}}</ref> G. Richard Davis & Co. was hired to erect the structures.<ref>{{Cite news |last=Snow |first=Andre |date=April 8, 1962 |title=G. Richard Davis, Builder, 85, Dead; Put Up Bergdorf-Goodman Store and G.M. Structure Razed Vanderbilt Mansion Real Estate Board Aide |url=https://www.nytimes.com/1962/04/08/archives/g-richard-davis-builder-85-dead-put-up-bergdorfgoodman-store-and-gm.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200954/https://www.nytimes.com/1962/04/08/archives/g-richard-davis-builder-85-dead-put-up-bergdorfgoodman-store-and-gm.html |url-status=live}}</ref>


In March 1927, Bergdorf Goodman leased the structure at the southwest corner of 58th Street and Fifth Avenue from Frederick Brown.<ref name="p1130589136" /><ref name="nyt-1927-03-12" /> Bergdorf Goodman was to pay Brown $187,500 a year until 1949.<ref name="p1131539268">{{cite news |date=April 15, 1927 |title=$187,500 a Year Rental For Vanderbilt Corner |work=New York Herald Tribune |page=33 |issn=1941-0646 |id={{ProQuest|1131539268}} |postscript=none}}; {{Cite news |date=April 15, 1927 |title=Fifth Avenue Lease Filed.: Bergdorf & Goodman Will Pay $157,500 Net Annual Rental. |work=The New York Times |page=37 |issn=0362-4331 |id={{ProQuest|104188521}} }}</ref> Bergdorf Goodman offered to buy the rest of the Vanderbilt site outright, but Brown rejected the offer.<ref name="p1113528232">{{cite news |date=March 13, 1927 |title=Height and Beauty Will Characterize 5th Avenue's New Skyline: Many New Towers Are Under Way |work=New York Herald Tribune |page=C1 |issn=1941-0646 |id={{ProQuest|1113528232}} }}</ref> Brown submitted plans for the first building to the [[New York City Department of Buildings]] later that March,<ref name="p1113524872">{{cite news |date=March 23, 1927 |title=Buildings to Replace Vanderbilt Chateau |work=New York Herald Tribune |page=36 |issn=1941-0646 |id={{ProQuest|1113524872}} |postscript=none}}; {{cite news |date=March 23, 1927 |title=Brown Files Plans: First of Buildings for Vanderbilt Site to Cost $1,000,000. |work=The New York Times |page=44 |issn=0362-4331 |id={{ProQuest|104214683}} }}</ref> and the plans for the other stores were filed that April.<ref name="p1130845500">{{cite news |date=April 17, 1927 |title=Improvements Proposed for Chateau Block |work=New York Herald Tribune |page=C18 |issn=1941-0646 |id={{ProQuest|1130845500}} }}</ref><ref name="nyt-1927-04-17">{{Cite news |date=April 17, 1927 |title=Group of Buildings for Vanderbilt Site; Unique Architectural Treatment Planned for Upper Fifth Avenue Block. |url=https://www.nytimes.com/1927/04/17/archives/group-of-buildings-for-vanderbilt-site-unique-architectural.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=March 31, 2018 |archive-url=https://web.archive.org/web/20180331181921/https://www.nytimes.com/1927/04/17/archives/group-of-buildings-for-vanderbilt-site-unique-architectural.html |url-status=live }}</ref> The plans called for an arcade extending between 57th and 58th streets, as well as seven storefronts measuring between {{convert|22|and|40|ft}} wide.<ref name="nyt-1927-04-17" /> The central five storefronts were to be shorter than the outer two storefronts.<ref name="NYCL p. 8" /><ref name="nyt-1927-04-17" /> In December 1927, the New York Building Congress gave awards to sixteen people who had worked on the buildings.<ref name="p1132217401">{{cite news |date=December 4, 1927 |title=Vanderbilt Building Workers to Get Medals: Workingmen Will Be Cited by Owner, Architect and Builder Next Wednesday |work=New York Herald Tribune |page=C11 |issn=1941-0646 |id={{ProQuest|1132217401}} |postscript=none}}; {{Cite news |date=December 4, 1927 |title=Craftsmen Rewarded: Sixteen Mechanics on Fifth Avenue Building to Receive Gold Buttons. |work=The New York Times |page=N16 |issn=0362-4331 |id={{ProQuest|104044718}} }}</ref>
In March 1927, Bergdorf Goodman leased the structure at the southwest corner of 58th Street and Fifth Avenue from Frederick Brown.<ref name="New York Herald Tribune 1927" /><ref name="nyt-1927-03-12" /> Bergdorf Goodman was to pay Brown $187,500 a year until 1949.<ref name="New York Herald Tribune 1927a">{{cite news |date=April 15, 1927 |title=$187,500 a Year Rental For Vanderbilt Corner |work=New York Herald Tribune |page=33 |issn=1941-0646 |id={{ProQuest|1131539268}} |postscript=none}}; {{Cite news |date=April 15, 1927 |title=Fifth Avenue Lease Filed.: Bergdorf & Goodman Will Pay $157,500 Net Annual Rental. |work=The New York Times |page=37 |issn=0362-4331 |id={{ProQuest|104188521}}}}</ref> Bergdorf Goodman offered to buy the rest of the Vanderbilt site outright, but Brown rejected the offer.<ref>{{cite news |date=March 13, 1927 |title=Height and Beauty Will Characterize 5th Avenue's New Skyline: Many New Towers Are Under Way |work=New York Herald Tribune |page=C1 |issn=1941-0646 |id={{ProQuest|1113528232}}}}</ref> Brown submitted plans for the first building to the [[New York City Department of Buildings]] later that March,<ref>{{cite news |date=March 23, 1927 |title=Buildings to Replace Vanderbilt Chateau |work=New York Herald Tribune |page=36 |issn=1941-0646 |id={{ProQuest|1113524872}} |postscript=none}}; {{cite news |date=March 23, 1927 |title=Brown Files Plans: First of Buildings for Vanderbilt Site to Cost $1,000,000. |work=The New York Times |page=44 |issn=0362-4331 |id={{ProQuest|104214683}}}}</ref> and the plans for the other stores were filed that April.<ref>{{cite news |date=April 17, 1927 |title=Improvements Proposed for Chateau Block |work=New York Herald Tribune |page=C18 |issn=1941-0646 |id={{ProQuest|1130845500}}}}</ref><ref name="nyt-1927-04-17">{{Cite news |date=April 17, 1927 |title=Group of Buildings for Vanderbilt Site; Unique Architectural Treatment Planned for Upper Fifth Avenue Block. |url=https://www.nytimes.com/1927/04/17/archives/group-of-buildings-for-vanderbilt-site-unique-architectural.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=March 31, 2018 |archive-url=https://web.archive.org/web/20180331181921/https://www.nytimes.com/1927/04/17/archives/group-of-buildings-for-vanderbilt-site-unique-architectural.html |url-status=live}}</ref> The plans called for an arcade extending between 57th and 58th streets, as well as seven storefronts measuring between {{convert|22|and|40|ft}} wide.<ref name="nyt-1927-04-17" /> The central five storefronts were to be shorter than the outer two storefronts.<ref name="NYCL p. 8" /><ref name="nyt-1927-04-17" /> In December 1927, the New York Building Congress gave awards to sixteen people who had worked on the buildings.<ref>{{cite news |date=December 4, 1927 |title=Vanderbilt Building Workers to Get Medals: Workingmen Will Be Cited by Owner, Architect and Builder Next Wednesday |work=New York Herald Tribune |page=C11 |issn=1941-0646 |id={{ProQuest|1132217401}} |postscript=none}}; {{Cite news |date=December 4, 1927 |title=Craftsmen Rewarded: Sixteen Mechanics on Fifth Avenue Building to Receive Gold Buttons. |work=The New York Times |page=N16 |issn=0362-4331 |id={{ProQuest|104044718}}}}</ref>


==== Completion and opening ====
==== Completion and opening ====
Edwin Goodman announced in January 1928 that he would move into a 14-room apartment atop the northernmost structure.<ref name="p1133849249">{{cite news |date=January 25, 1928 |title=Edwin Goodman to Have Bungalow Roof Home |work=New York Herald Tribune |page=33 |issn=1941-0646 |id={{ProQuest|1133849249}} |postscript=none}}; {{Cite news |date=January 25, 1928 |title=Edwin Goodman to Occupy Home Atop Fifth Av. Building |url=https://www.nytimes.com/1928/01/25/archives/edwin-goodman-to-occupy-home-atop-fifth-av-building.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035207/https://www.nytimes.com/1928/01/25/archives/edwin-goodman-to-occupy-home-atop-fifth-av-building.html |url-status=live }}</ref> At the time, the store manufactured its own garments on site, and city law allowed only janitors to live above the store. To get around this restriction, Goodman assumed the title of "janitor", leading to him being called "New York's wealthiest janitor".<ref name="nyt-1953-08-20">{{Cite news |date=August 20, 1953 |title=Edwin Goodman, 76 Merchant, is Dead; Bergdorf Goodman Co-Founder Was Eminent in Fashions Became Partner at 24 |url=https://www.nytimes.com/1953/08/20/archives/edwin-goodman-76-merchant-is-dead-bergdorfgoodman-cofounder-was.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801224957/https://www.nytimes.com/1953/08/20/archives/edwin-goodman-76-merchant-is-dead-bergdorfgoodman-cofounder-was.html |url-status=live }}</ref> The Bergdorf Goodman store in the northernmost structure opened to the public in early March 1928, being the first structure to open.<ref name="nyt-1928-03-11">{{Cite news |date=March 11, 1928 |title=5th Av. Building Opened; Bergdorf-Goodman Occupies New Home on Vanderbilt Site. |url=https://www.nytimes.com/1928/03/11/archives/5th-av-building-opened-bergdorfgoodman-occupies-new-home-on.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726000519/https://www.nytimes.com/1928/03/11/archives/5th-av-building-opened-bergdorfgoodman-occupies-new-home-on.html |url-status=live }}</ref><ref name="p1653983908">{{cite magazine |date=March 5, 1928 |title=Opening Of New Bergdorf-Goodman Home Coincides With New Fashion Era |magazine=Women's Wear Daily |pages=1–2 |volume=36 |issue=53 |id={{ProQuest|1653983908}} }}</ref> When the store buildings were completed, there were concerns that the stores would not receive much traffic.<ref name="p1330098513">{{cite news |date=April 19, 1935 |title=5th Avenue 58th Street Corner Bought by Bergdorf Goodman |work=New York Herald Tribune |page=31 |issn=1941-0646 |id={{ProQuest|1330098513}} }}</ref><ref name="p1654209431">{{cite magazine |date=April 19, 1935 |title=Bergdorf-Goodman Buys 58th St. Corner: Specialty Shop Expresses Confidence In Its Present Fifth Avenue Location By Acquiring Property At Reported $3,000,000 Price. |magazine=Women's Wear Daily |pages=6 |volume=50 |issue=77 |id={{ProQuest|1654209431}} |postscript=none}}; {{Cite news |date=April 19, 1935 |title=Noted 5th Av. Site Sold for $3,000,000; Bergdorf Goodman Buys 58th St. Property Which It Has Occupied Seven Years. |url=https://www.nytimes.com/1935/04/19/archives/noted-5th-av-site-sold-for-3000000-bergdorf-goodman-buys-58th-st.html |access-date=July 27, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728235048/https://www.nytimes.com/1935/04/19/archives/noted-5th-av-site-sold-for-3000000-bergdorf-goodman-buys-58th-st.html |url-status=live }}</ref> However, within two months of the new store's opening, Bergdorf Goodman reported that its business had increased by 60%.<ref name="p1654237148">{{cite magazine |date=April 23, 1928 |title=Bergdorf Goodman Reports 60% Gain In Business |magazine=Women's Wear Daily |pages=16 |volume=36 |issue=95 |id={{ProQuest|1654237148}} }}</ref> For the next several decades, the Fifth Avenue building remained Bergdorf Goodman's only location.<ref name="nyt-1980-01-29">{{Cite news |last=Ettorre |first=Barbara |date=January 29, 1980 |title=Behind Bergdorf's Suburban Closing; 5th Avenue Transplant Wilted News Analysis Where Does Exclusivity Work? |url=https://www.nytimes.com/1980/01/29/archives/behind-bergdorfs-suburban-closing-5th-avenue-transplant-wilted-news.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214551/https://www.nytimes.com/1980/01/29/archives/behind-bergdorfs-suburban-closing-5th-avenue-transplant-wilted-news.html |url-status=live }}</ref>
Edwin Goodman announced in January 1928 that he would move into a 14-room apartment atop the northernmost structure.<ref>{{cite news |date=January 25, 1928 |title=Edwin Goodman to Have Bungalow Roof Home |work=New York Herald Tribune |page=33 |issn=1941-0646 |id={{ProQuest|1133849249}} |postscript=none}}; {{Cite news |date=January 25, 1928 |title=Edwin Goodman to Occupy Home Atop Fifth Av. Building |url=https://www.nytimes.com/1928/01/25/archives/edwin-goodman-to-occupy-home-atop-fifth-av-building.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035207/https://www.nytimes.com/1928/01/25/archives/edwin-goodman-to-occupy-home-atop-fifth-av-building.html |url-status=live}}</ref> At the time, the store manufactured its own garments on site, and city law allowed only janitors to live above the store. To get around this restriction, Goodman assumed the title of "janitor", leading to him being called "New York's wealthiest janitor".<ref name="nyt-1953-08-20">{{Cite news |date=August 20, 1953 |title=Edwin Goodman, 76 Merchant, is Dead; Bergdorf Goodman Co-Founder Was Eminent in Fashions Became Partner at 24 |url=https://www.nytimes.com/1953/08/20/archives/edwin-goodman-76-merchant-is-dead-bergdorfgoodman-cofounder-was.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801224957/https://www.nytimes.com/1953/08/20/archives/edwin-goodman-76-merchant-is-dead-bergdorfgoodman-cofounder-was.html |url-status=live}}</ref> The Bergdorf Goodman store in the northernmost structure opened to the public in early March 1928, being the first structure to open.<ref name="nyt-1928-03-11">{{Cite news |date=March 11, 1928 |title=5th Av. Building Opened; Bergdorf-Goodman Occupies New Home on Vanderbilt Site. |url=https://www.nytimes.com/1928/03/11/archives/5th-av-building-opened-bergdorfgoodman-occupies-new-home-on.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726000519/https://www.nytimes.com/1928/03/11/archives/5th-av-building-opened-bergdorfgoodman-occupies-new-home-on.html |url-status=live}}</ref><ref name="Women's Wear Daily 1928a">{{cite magazine |date=March 5, 1928 |title=Opening Of New Bergdorf-Goodman Home Coincides With New Fashion Era |magazine=Women's Wear Daily |pages=1–2 |volume=36 |issue=53 |id={{ProQuest|1653983908}}}}</ref> When the store buildings were completed, there were concerns that the stores would not receive much traffic.<ref name="New York Herald Tribune 1935a">{{cite news |date=April 19, 1935 |title=5th Avenue 58th Street Corner Bought by Bergdorf Goodman |work=New York Herald Tribune |page=31 |issn=1941-0646 |id={{ProQuest|1330098513}}}}</ref><ref name="Women's Wear Daily 1935">{{cite magazine |date=April 19, 1935 |title=Bergdorf-Goodman Buys 58th St. Corner: Specialty Shop Expresses Confidence In Its Present Fifth Avenue Location By Acquiring Property At Reported $3,000,000 Price. |magazine=Women's Wear Daily |pages=6 |volume=50 |issue=77 |id={{ProQuest|1654209431}} |postscript=none}}; {{Cite news |date=April 19, 1935 |title=Noted 5th Av. Site Sold for $3,000,000; Bergdorf Goodman Buys 58th St. Property Which It Has Occupied Seven Years. |url=https://www.nytimes.com/1935/04/19/archives/noted-5th-av-site-sold-for-3000000-bergdorf-goodman-buys-58th-st.html |access-date=July 27, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728235048/https://www.nytimes.com/1935/04/19/archives/noted-5th-av-site-sold-for-3000000-bergdorf-goodman-buys-58th-st.html |url-status=live}}</ref> However, within two months of the new store's opening, Bergdorf Goodman reported that its business had increased by 60%.<ref>{{cite magazine |date=April 23, 1928 |title=Bergdorf Goodman Reports 60% Gain In Business |magazine=Women's Wear Daily |pages=16 |volume=36 |issue=95 |id={{ProQuest|1654237148}}}}</ref> For the next several decades, the Fifth Avenue building remained Bergdorf Goodman's only location.<ref>{{Cite news |last=Ettorre |first=Barbara |date=January 29, 1980 |title=Behind Bergdorf's Suburban Closing; 5th Avenue Transplant Wilted News Analysis Where Does Exclusivity Work? |url=https://www.nytimes.com/1980/01/29/archives/behind-bergdorfs-suburban-closing-5th-avenue-transplant-wilted-news.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214551/https://www.nytimes.com/1980/01/29/archives/behind-bergdorfs-suburban-closing-5th-avenue-transplant-wilted-news.html |url-status=live}}</ref>


Meanwhile, Dobbs & Co. leased the three southernmost structures, at the northwest corner of 57th Street and Fifth Avenue, that January. At the time, Dobbs planned to use four floors in all three structures; Crofut & Knapp Co. was to lease the fifth floor, while the remaining two or three floors in each structure would be leased to other stores.<ref name="p1653777278">{{cite magazine |date=January 19, 1928 |title=Dobbs & Co. Plans 57th Street Shop: Dobbs Building Planned |magazine=Women's Wear Daily |pages=1–2 |volume=36 |issue=15 |id={{ProQuest|1653777278}} }}</ref> Dobbs & Co. combined five of the storefronts into a single store.<ref name="nyt-1928-10-03">{{Cite news |date=October 3, 1928 |title=New Dobbs Building; Occupies 57th Street Corner of Former Vanderbilt Mansion. |url=https://www.nytimes.com/1928/10/03/archives/new-dobbs-building-occupies-57th-street-corner-of-for-mer.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726205308/https://www.nytimes.com/1928/10/03/archives/new-dobbs-building-occupies-57th-street-corner-of-for-mer.html |url-status=live }}</ref> The Bergdorf Goodman Building's four southernmost structures were thus originally known as the Dobbs Building.<ref name="NYCL p. 11">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=11 }}</ref> The Dobbs store opened on October 16, 1928.<ref name="nyt-1928-10-16">{{Cite news |date=October 16, 1928 |title=Dobbs & Co. Gives Pre-view; Store Will Open New Fifth Avenue Building Today. |url=https://www.nytimes.com/1928/10/16/archives/dobbs-co-gives-preview-store-will-open-new-fifth-avenue-building.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726205308/https://www.nytimes.com/1928/10/16/archives/dobbs-co-gives-preview-store-will-open-new-fifth-avenue-building.html |url-status=live }}</ref><ref name="p1653323918">{{cite magazine |date=October 15, 1928 |title=Dobbs To Open New Store Tomorrow: Wide Range Of Ready To Wear To Be Carried In Fifth Avenue Unit At Old Vanderbilt Site |magazine=Women's Wear Daily |pages=2 |volume=37 |issue=89 |id={{ProQuest|1653323918}} }}</ref> Multiple retailers negotiated for space in the remaining structures on the Vanderbilt site.<ref name="p1113379443">{{cite news |date=May 20, 1928 |title=New York to Have Small Addition of Rue de la Paix: French Trade Center Forming in Fifth Ave. Blocks, Between 57th, 59th Sts |work=New York Herald Tribune |page=D2 |issn=1941-0646 |id={{ProQuest|1113379443}} }}</ref> The development of the Bergdorf Goodman Building contributed to the growth of 57th Street as a retail corridor.<ref name="p1324093260">{{cite news |date=July 10, 1960 |title=Brokers Expect 57th St. To Hold Shopping Lead |work=New York Herald Tribune |page=2C |issn=1941-0646 |id={{ProQuest|1324093260}} }}</ref>
Meanwhile, Dobbs & Co. leased the three southernmost structures, at the northwest corner of 57th Street and Fifth Avenue, that January. At the time, Dobbs planned to use four floors in all three structures; Crofut & Knapp Co. was to lease the fifth floor, while the remaining two or three floors in each structure would be leased to other stores.<ref>{{cite magazine |date=January 19, 1928 |title=Dobbs & Co. Plans 57th Street Shop: Dobbs Building Planned |magazine=Women's Wear Daily |pages=1–2 |volume=36 |issue=15 |id={{ProQuest|1653777278}}}}</ref> Dobbs & Co. combined five of the storefronts into a single store.<ref>{{Cite news |date=October 3, 1928 |title=New Dobbs Building; Occupies 57th Street Corner of Former Vanderbilt Mansion. |url=https://www.nytimes.com/1928/10/03/archives/new-dobbs-building-occupies-57th-street-corner-of-for-mer.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726205308/https://www.nytimes.com/1928/10/03/archives/new-dobbs-building-occupies-57th-street-corner-of-for-mer.html |url-status=live}}</ref> The Bergdorf Goodman Building's four southernmost structures were thus originally known as the Dobbs Building.<ref name="NYCL p. 11">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=11}}</ref> The Dobbs store opened on October 16, 1928.<ref name="nyt-1928-10-16">{{Cite news |date=October 16, 1928 |title=Dobbs & Co. Gives Pre-view; Store Will Open New Fifth Avenue Building Today. |url=https://www.nytimes.com/1928/10/16/archives/dobbs-co-gives-preview-store-will-open-new-fifth-avenue-building.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726205308/https://www.nytimes.com/1928/10/16/archives/dobbs-co-gives-preview-store-will-open-new-fifth-avenue-building.html |url-status=live}}</ref><ref>{{cite magazine |date=October 15, 1928 |title=Dobbs To Open New Store Tomorrow: Wide Range Of Ready To Wear To Be Carried In Fifth Avenue Unit At Old Vanderbilt Site |magazine=Women's Wear Daily |pages=2 |volume=37 |issue=89 |id={{ProQuest|1653323918}}}}</ref> Multiple retailers negotiated for space in the remaining structures on the Vanderbilt site.<ref>{{cite news |date=May 20, 1928 |title=New York to Have Small Addition of Rue de la Paix: French Trade Center Forming in Fifth Ave. Blocks, Between 57th, 59th Sts |work=New York Herald Tribune |page=D2 |issn=1941-0646 |id={{ProQuest|1113379443}}}}</ref> The development of the Bergdorf Goodman Building contributed to the growth of 57th Street as a retail corridor.<ref>{{cite news |date=July 10, 1960 |title=Brokers Expect 57th St. To Hold Shopping Lead |work=New York Herald Tribune |page=2C |issn=1941-0646 |id={{ProQuest|1324093260}}}}</ref>


=== Early years ===
=== Early years ===


==== Brown ownership ====
==== Brown ownership ====
After the buildings were completed in 1928, Brown transferred ownership of the storefronts to the Barclay-Arrow Corporation.<ref name="nyt-1947-12-14">{{Cite news |date=December 14, 1947 |title=Shop in Fifth Ave. Plans to Expand; Bergdorf Goodman Acquires Remainder of Blockfront to Fifty-seventh Street |url=https://www.nytimes.com/1947/12/14/archives/shop-in-fifth-ave-plans-to-expand-bergdorf-goodman-acquires.html |access-date=July 27, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728203715/https://www.nytimes.com/1947/12/14/archives/shop-in-fifth-ave-plans-to-expand-bergdorf-goodman-acquires.html |url-status=live }}</ref> By early 1929, Bergdorf Goodman had outgrown the northernmost storefront.<ref name="NYCL p. 11" /><ref name="p1700021593">{{cite magazine |date=April 30, 1929 |title=Bergdorf-Goodman May Add To Space: Taking Of Additional Quarters On Fifth Avenue Said To Be Dependent Upon Building Department Permit |magazine=Women's Wear Daily |pages=1–2 |volume=38 |issue=84 |id={{ProQuest|1700021593}} }}</ref> As such, the company leased the two structures to the south of its original storefront that May;<ref name="p1700029992">{{cite magazine |date=May 13, 1929 |title=58th St. Store To Add To And Extend Lines: Bergdorf & Goodman Co. To Open Shoe Department, Expanding All Activities With Opening Sept. 1 Of Two Adjoining Buildings, Edwin Goodman Says. |magazine=Women's Wear Daily |pages=1, 20 |volume=38 |issue=93 |id={{ProQuest|1700029992}} }}</ref><ref name="nyt-1929-05-25">{{Cite news |date=May 25, 1929 |title=Fifth Avenue Firm Expands; Bergdorf-Goodman Leases Two Adjoining Buildings. |url=https://www.nytimes.com/1929/05/25/archives/fifth-avenue-firm-expands-bergdorfgoodman-leases-two-adjoining.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728005425/https://www.nytimes.com/1929/05/25/archives/fifth-avenue-firm-expands-bergdorfgoodman-leases-two-adjoining.html |url-status=live }}</ref> these storefronts had been empty ever since their completion.<ref name="p1700021593" /> [[Theodore Hofstatter]] was hired to renovate the second through sixth stories of these buildings, adding offices to the fifth floor and workrooms on the sixth floor.<ref name="nyt-1929-05-26">{{Cite news |date=May 26, 1929 |title=Store Will Expand; Bergdorf-Goodman Taking More Fifth Avenue Space. |url=https://www.nytimes.com/1929/05/26/archives/store-will-expand-bergdorfgoodman-taking-more-fifth-avenue-space.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728122807/https://www.nytimes.com/1929/05/26/archives/store-will-expand-bergdorfgoodman-taking-more-fifth-avenue-space.html |url-status=live }}</ref> Bergdorf Goodman added a shoe department,<ref name="p1700029992" /> and it also added a [[boudoir]] and hired [[Grand Duchess Maria Pavlovna of Russia (1890–1958)|Grand Duchess Maria Pavlovna of Russia]] to run the boudoir.<ref name="p1653838492">{{cite magazine |date=September 26, 1929 |title=Confirm Report That Grand Duchess Marie Joins 5th Ave. Store |magazine=Women's Wear Daily |pages=2 |volume=39 |issue=54 |id={{ProQuest|1653838492}} |postscript=none}}; {{Cite news |date=September 16, 1929 |title=Grand Duchess to Work; Cousin of Late Czar Begins Duties Today as Style Consultant. |url=https://www.nytimes.com/1929/09/16/archives/grand-duchess-to-work-cousin-of-late-czar-begins-duties-today-as.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728015720/https://www.nytimes.com/1929/09/16/archives/grand-duchess-to-work-cousin-of-late-czar-begins-duties-today-as.html |url-status=live }}</ref> Bergdorf Goodman subleased the ground floor and basement of 750 Fifth Avenue to the linen shop Mosse Inc. in July 1929,<ref name="p1111698805">{{cite news |date=July 23, 1929 |title=Linen Company Leases Space On Fifth Ave.: Mosse, Inc., Takes Ground Floor and Basement on the Old Vanderbill Site |work=New York Herald Tribune |page=38 |issn=1941-0646 |id={{ProQuest|1111698805}} |postscript=none}}; {{Cite news |date=July 23, 1929 |title=Leases Fifth Av. Store; Mosse, Inc., Plans to Enter New Quarters in September. |url=https://www.nytimes.com/1929/07/23/archives/leases-fifth-av-store-mosse-inc-plans-to-enter-new-quarters-in.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175808/https://www.nytimes.com/1929/07/23/archives/leases-fifth-av-store-mosse-inc-plans-to-enter-new-quarters-in.html |url-status=live }}</ref> and the ground floor and basement of 754 Fifth Avenue was leased to Tecla Pearls Inc. that November.<ref name="p1653275414">{{cite magazine |date=November 6, 1929 |title=Tecla Pearls To Move Dec. 1 |magazine=Women's Wear Daily |pages=SII1 |volume=39 |issue=91 |id={{ProQuest|1653275414}} |postscript=none}}; {{Cite news |date=November 6, 1929 |title=Tecla Pearls to Move Up Fifth Av. |url=https://www.nytimes.com/1929/11/06/archives/tecla-pearls-to-move-up-fifth-av.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728172550/https://www.nytimes.com/1929/11/06/archives/tecla-pearls-to-move-up-fifth-av.html |url-status=live }}</ref> In addition, the Plaza Trust Company agreed to lease a storefront facing 57th Street.<ref name="nyt-1932-12-21">{{Cite news |date=December 21, 1932 |title=Bench is Cautioned on Receiverships; Appellate Division Says Hasty Action Violates Property Rights and Wastes Money |url=https://www.nytimes.com/1932/12/21/archives/bench-is-cautioned-on-receiverships-appellate-division-says-hasty.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729212825/https://www.nytimes.com/1932/12/21/archives/bench-is-cautioned-on-receiverships-appellate-division-says-hasty.html |url-status=live }}</ref>
After the buildings were completed in 1928, Brown transferred ownership of the storefronts to the Barclay-Arrow Corporation.<ref name="nyt-1947-12-14">{{Cite news |date=December 14, 1947 |title=Shop in Fifth Ave. Plans to Expand; Bergdorf Goodman Acquires Remainder of Blockfront to Fifty-seventh Street |url=https://www.nytimes.com/1947/12/14/archives/shop-in-fifth-ave-plans-to-expand-bergdorf-goodman-acquires.html |access-date=July 27, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728203715/https://www.nytimes.com/1947/12/14/archives/shop-in-fifth-ave-plans-to-expand-bergdorf-goodman-acquires.html |url-status=live}}</ref> By early 1929, Bergdorf Goodman had outgrown the northernmost storefront.<ref name="NYCL p. 11" /><ref name="Women's Wear Daily 1929">{{cite magazine |date=April 30, 1929 |title=Bergdorf-Goodman May Add To Space: Taking Of Additional Quarters On Fifth Avenue Said To Be Dependent Upon Building Department Permit |magazine=Women's Wear Daily |pages=1–2 |volume=38 |issue=84 |id={{ProQuest|1700021593}}}}</ref> As such, the company leased the two structures to the south of its original storefront that May;<ref name="Women's Wear Daily 1929a">{{cite magazine |date=May 13, 1929 |title=58th St. Store To Add To And Extend Lines: Bergdorf & Goodman Co. To Open Shoe Department, Expanding All Activities With Opening Sept. 1 Of Two Adjoining Buildings, Edwin Goodman Says. |magazine=Women's Wear Daily |pages=1, 20 |volume=38 |issue=93 |id={{ProQuest|1700029992}}}}</ref><ref>{{Cite news |date=May 25, 1929 |title=Fifth Avenue Firm Expands; Bergdorf-Goodman Leases Two Adjoining Buildings. |url=https://www.nytimes.com/1929/05/25/archives/fifth-avenue-firm-expands-bergdorfgoodman-leases-two-adjoining.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728005425/https://www.nytimes.com/1929/05/25/archives/fifth-avenue-firm-expands-bergdorfgoodman-leases-two-adjoining.html |url-status=live}}</ref> these storefronts had been empty ever since their completion.<ref name="Women's Wear Daily 1929" /> [[Theodore Hofstatter]] was hired to renovate the second through sixth stories of these buildings, adding offices to the fifth floor and workrooms on the sixth floor.<ref>{{Cite news |date=May 26, 1929 |title=Store Will Expand; Bergdorf-Goodman Taking More Fifth Avenue Space. |url=https://www.nytimes.com/1929/05/26/archives/store-will-expand-bergdorfgoodman-taking-more-fifth-avenue-space.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728122807/https://www.nytimes.com/1929/05/26/archives/store-will-expand-bergdorfgoodman-taking-more-fifth-avenue-space.html |url-status=live}}</ref> Bergdorf Goodman added a shoe department,<ref name="Women's Wear Daily 1929a" /> and it also added a [[boudoir]] and hired [[Grand Duchess Maria Pavlovna of Russia (1890–1958)|Grand Duchess Maria Pavlovna of Russia]] to run the boudoir.<ref>{{cite magazine |date=September 26, 1929 |title=Confirm Report That Grand Duchess Marie Joins 5th Ave. Store |magazine=Women's Wear Daily |pages=2 |volume=39 |issue=54 |id={{ProQuest|1653838492}} |postscript=none}}; {{Cite news |date=September 16, 1929 |title=Grand Duchess to Work; Cousin of Late Czar Begins Duties Today as Style Consultant. |url=https://www.nytimes.com/1929/09/16/archives/grand-duchess-to-work-cousin-of-late-czar-begins-duties-today-as.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728015720/https://www.nytimes.com/1929/09/16/archives/grand-duchess-to-work-cousin-of-late-czar-begins-duties-today-as.html |url-status=live}}</ref> Bergdorf Goodman subleased the ground floor and basement of 750 Fifth Avenue to the linen shop Mosse Inc. in July 1929,<ref>{{cite news |date=July 23, 1929 |title=Linen Company Leases Space On Fifth Ave.: Mosse, Inc., Takes Ground Floor and Basement on the Old Vanderbill Site |work=New York Herald Tribune |page=38 |issn=1941-0646 |id={{ProQuest|1111698805}} |postscript=none}}; {{Cite news |date=July 23, 1929 |title=Leases Fifth Av. Store; Mosse, Inc., Plans to Enter New Quarters in September. |url=https://www.nytimes.com/1929/07/23/archives/leases-fifth-av-store-mosse-inc-plans-to-enter-new-quarters-in.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175808/https://www.nytimes.com/1929/07/23/archives/leases-fifth-av-store-mosse-inc-plans-to-enter-new-quarters-in.html |url-status=live}}</ref> and the ground floor and basement of 754 Fifth Avenue was leased to Tecla Pearls Inc. that November.<ref>{{cite magazine |date=November 6, 1929 |title=Tecla Pearls To Move Dec. 1 |magazine=Women's Wear Daily |pages=SII1 |volume=39 |issue=91 |id={{ProQuest|1653275414}} |postscript=none}}; {{Cite news |date=November 6, 1929 |title=Tecla Pearls to Move Up Fifth Av. |url=https://www.nytimes.com/1929/11/06/archives/tecla-pearls-to-move-up-fifth-av.html |access-date=July 28, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728172550/https://www.nytimes.com/1929/11/06/archives/tecla-pearls-to-move-up-fifth-av.html |url-status=live}}</ref> In addition, the Plaza Trust Company agreed to lease a storefront facing 57th Street.<ref>{{Cite news |date=December 21, 1932 |title=Bench is Cautioned on Receiverships; Appellate Division Says Hasty Action Violates Property Rights and Wastes Money |url=https://www.nytimes.com/1932/12/21/archives/bench-is-cautioned-on-receiverships-appellate-division-says-hasty.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729212825/https://www.nytimes.com/1932/12/21/archives/bench-is-cautioned-on-receiverships-appellate-division-says-hasty.html |url-status=live}}</ref>


Dobbs & Co. filed for bankruptcy in May 1931,<ref name="p1114102981">{{cite news |date=May 27, 1931 |title=Dobbs & Co Files Voluntary Plea In Bankruptcy: 5th Ave, Clothing and Hat ... Blames Expansion; Other Stores Operated |work=New York Herald Tribune |page=5 |issn=1941-0646 |id={{ProQuest|1114102981}} |postscript=none}}; {{Cite news |date=May 27, 1931 |title=Dobbs & Co. File Bankruptcy Plea; $1,206,279 in Liabilities and $1,218,287 Assets Listed by Hat and Clothing Stores |url=https://www.nytimes.com/1931/05/27/archives/dobbs-co-file-bankruptcy-plea-1206279-in-liabilities-and-1218287.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729205250/https://www.nytimes.com/1931/05/27/archives/dobbs-co-file-bankruptcy-plea-1206279-in-liabilities-and-1218287.html |url-status=live }}</ref> and the contents of its store at 57th Street and Fifth Avenue were auctioned off the next month.<ref name="p1653755341">{{cite magazine |date=June 22, 1931 |title=Auction Dobbs & Co. Fixtures Tomorrow: Public Sale Will Be Held Of 57th St. Store's Equipment; Madison Ave. Shop Closed |magazine=Women's Wear Daily |pages=12 |volume=42 |issue=121 |id={{ProQuest|1653755341}} }}</ref> That December, the [[Mutual Life Insurance Company of New York|Mutual Life Insurance Company]] filed to [[Foreclosure|foreclose]] on two mortgages worth a combined {{US$|6075000|1931|round=-3|long=no}}.<ref name="nyt-1931-12-04">{{Cite news |date=December 4, 1931 |title=Sues Over Old Site of the Vanderbilts; Mortgagee Seeks to Foreclose on $6,075,000 Plot in 5th Av. Bought by Brown |url=https://www.nytimes.com/1931/12/04/archives/sues-over-old-site-of-the-vanderbilts-mortgagee-seeks-to-foreclose.html |access-date=July 27, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 27, 2024 |archive-url=https://web.archive.org/web/20240727235331/https://www.nytimes.com/1931/12/04/archives/sues-over-old-site-of-the-vanderbilts-mortgagee-seeks-to-foreclose.html |url-status=live }}</ref><ref name="p1114235876">{{cite news |date=December 4, 1931 |title=Old Vanderbilt Block Involved In Foreclosure: Mutual Life Files Action to Recover $6,000,000 on 5th Av. and 57th St. Realty |work=New York Herald Tribune |page=38 |issn=1941-0646 |id={{ProQuest|1114235876}} }}</ref> Though the Barclay-Arrow Corporation had defaulted only on the $90,000 interest payment, Mutual Life wanted to compel Barclay-Arrow to pay the entire amounts of both mortgages.<ref name="p1114235876" /> The buildings were supposed to be sold at auction in early 1932,<ref name="p1114484022">{{cite news |date=January 26, 1932 |title=Vanderbilt Chateau Site Will Be Sold at Auction: Block Front on Fifth Avenue Under Lien of $6,297,927 |work=New York Herald Tribune |page=34 |issn=1941-0646 |id={{ProQuest|1114484022}} |postscript=none}}; {{cite news |date=January 26, 1932 |title=Fifth Av. Property at Public Auction; Former Vanderbilt Block and Knickerbocker Apartment Site Involved in Foreclosure. |work=The New York Times |page=42 |issn=0362-4331 |id={{ProQuest|99634230}} }}</ref> but the auction was postponed twice.<ref name="p1114849646">{{cite news |date=August 12, 1934 |title=Old Vanderbilt Block Listed for Auction Block |work=New York Herald Tribune |page=H1 |issn=1941-0646 |id={{ProQuest|1114849646}} }}</ref> Brown declared bankruptcy later the same year.<ref name="NYCL p. 11" /><ref name="nyt-1932-06-26">{{Cite news |date=June 26, 1932 |title=Frederick Brown Files as Bankrupt; Lists Obligations as Guarantees of Mortgages Amounting to Millions of Dollars |url=https://www.nytimes.com/1932/06/26/archives/frederick-brown-files-as-bankrupt-lists-obligations-as-guarantees.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729205251/https://www.nytimes.com/1932/06/26/archives/frederick-brown-files-as-bankrupt-lists-obligations-as-guarantees.html |url-status=live }}</ref> Bergdorf Goodman leased back 754 Fifth Avenue from Tecla Pearls in August 1933, with plans to expand its shoe department there.<ref name="p1653766196">{{cite magazine |date=August 14, 1933 |title=Bergdorf & Goodman Leases New Space: Will Use Adjoining Premises For Shoe Shop, After Labor Day |magazine=Women's Wear Daily |pages=1 |volume=47 |issue=30 |id={{ProQuest|1653766196}} |postscript=none}}; {{cite news |date=August 15, 1933 |title=Bergdorf-Goodman Expand: Space Next to Present Home Acquired for Shoe Trade |work=New York Herald Tribune |page=16 |issn=1941-0646 |id={{ProQuest|1221355477}} }}</ref> The apparel shop Grande Maison de Blanc leased the storefront at number 746 in July 1934,<ref name="p1653523783">{{cite magazine |date=July 3, 1934 |title=Grande Maison De Blanc Moving Uptown: Retail Shop Taking New Quarters On 5th Avenue Between 57th And 58th Street. |magazine=Women's Wear Daily |pages=2 |volume=49 |issue=2 |id={{ProQuest|1653523783}} |postscript=none}}; {{Cite news |date=July 9, 1934 |title=Building Leased to Apparel Shop; Structure at 746 Fifth Av. Taken by Grande Maison de Blanc |url=https://www.nytimes.com/1934/07/09/archives/building-leased-to-apparel-shop-structure-at-746-fifth-av-taken-by.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729212824/https://www.nytimes.com/1934/07/09/archives/building-leased-to-apparel-shop-structure-at-746-fifth-av-taken-by.html |url-status=live }}</ref> and Grande Maison's store opened that September.<ref name="p1653974305">{{cite magazine |date=September 17, 1934 |title=Grande Maison De Blanc In New Home |magazine=Women's Wear Daily |pages=22 |volume=49 |issue=54 |id={{ProQuest|1653974305}} |postscript=none}}; {{cite news |date=September 17, 1934 |title=Business Notes |work=The New York Times |page=34 |issn=0362-4331 |id={{ProQuest|101095954}} }}</ref>
Dobbs & Co. filed for bankruptcy in May 1931,<ref>{{cite news |date=May 27, 1931 |title=Dobbs & Co Files Voluntary Plea In Bankruptcy: 5th Ave, Clothing and Hat ... Blames Expansion; Other Stores Operated |work=New York Herald Tribune |page=5 |issn=1941-0646 |id={{ProQuest|1114102981}} |postscript=none}}; {{Cite news |date=May 27, 1931 |title=Dobbs & Co. File Bankruptcy Plea; $1,206,279 in Liabilities and $1,218,287 Assets Listed by Hat and Clothing Stores |url=https://www.nytimes.com/1931/05/27/archives/dobbs-co-file-bankruptcy-plea-1206279-in-liabilities-and-1218287.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729205250/https://www.nytimes.com/1931/05/27/archives/dobbs-co-file-bankruptcy-plea-1206279-in-liabilities-and-1218287.html |url-status=live}}</ref> and the contents of its store at 57th Street and Fifth Avenue were auctioned off the next month.<ref>{{cite magazine |date=June 22, 1931 |title=Auction Dobbs & Co. Fixtures Tomorrow: Public Sale Will Be Held Of 57th St. Store's Equipment; Madison Ave. Shop Closed |magazine=Women's Wear Daily |pages=12 |volume=42 |issue=121 |id={{ProQuest|1653755341}}}}</ref> That December, the [[Mutual Life Insurance Company of New York|Mutual Life Insurance Company]] filed to [[Foreclosure|foreclose]] on two mortgages worth a combined {{US$|6075000|1931|round=-3|long=no}}.<ref>{{Cite news |date=December 4, 1931 |title=Sues Over Old Site of the Vanderbilts; Mortgagee Seeks to Foreclose on $6,075,000 Plot in 5th Av. Bought by Brown |url=https://www.nytimes.com/1931/12/04/archives/sues-over-old-site-of-the-vanderbilts-mortgagee-seeks-to-foreclose.html |access-date=July 27, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 27, 2024 |archive-url=https://web.archive.org/web/20240727235331/https://www.nytimes.com/1931/12/04/archives/sues-over-old-site-of-the-vanderbilts-mortgagee-seeks-to-foreclose.html |url-status=live}}</ref><ref name="New York Herald Tribune 1931">{{cite news |date=December 4, 1931 |title=Old Vanderbilt Block Involved In Foreclosure: Mutual Life Files Action to Recover $6,000,000 on 5th Av. and 57th St. Realty |work=New York Herald Tribune |page=38 |issn=1941-0646 |id={{ProQuest|1114235876}}}}</ref> Though the Barclay-Arrow Corporation had defaulted only on the $90,000 interest payment, Mutual Life wanted to compel Barclay-Arrow to pay the entire amounts of both mortgages.<ref name="New York Herald Tribune 1931" /> The buildings were supposed to be sold at auction in early 1932,<ref>{{cite news |date=January 26, 1932 |title=Vanderbilt Chateau Site Will Be Sold at Auction: Block Front on Fifth Avenue Under Lien of $6,297,927 |work=New York Herald Tribune |page=34 |issn=1941-0646 |id={{ProQuest|1114484022}} |postscript=none}}; {{cite news |date=January 26, 1932 |title=Fifth Av. Property at Public Auction; Former Vanderbilt Block and Knickerbocker Apartment Site Involved in Foreclosure. |work=The New York Times |page=42 |issn=0362-4331 |id={{ProQuest|99634230}}}}</ref> but the auction was postponed twice.<ref name="New York Herald Tribune 1934">{{cite news |date=August 12, 1934 |title=Old Vanderbilt Block Listed for Auction Block |work=New York Herald Tribune |page=H1 |issn=1941-0646 |id={{ProQuest|1114849646}}}}</ref> Brown declared bankruptcy later the same year.<ref name="NYCL p. 11" /><ref>{{Cite news |date=June 26, 1932 |title=Frederick Brown Files as Bankrupt; Lists Obligations as Guarantees of Mortgages Amounting to Millions of Dollars |url=https://www.nytimes.com/1932/06/26/archives/frederick-brown-files-as-bankrupt-lists-obligations-as-guarantees.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729205251/https://www.nytimes.com/1932/06/26/archives/frederick-brown-files-as-bankrupt-lists-obligations-as-guarantees.html |url-status=live}}</ref> Bergdorf Goodman leased back 754 Fifth Avenue from Tecla Pearls in August 1933, with plans to expand its shoe department there.<ref>{{cite magazine |date=August 14, 1933 |title=Bergdorf & Goodman Leases New Space: Will Use Adjoining Premises For Shoe Shop, After Labor Day |magazine=Women's Wear Daily |pages=1 |volume=47 |issue=30 |id={{ProQuest|1653766196}} |postscript=none}}; {{cite news |date=August 15, 1933 |title=Bergdorf-Goodman Expand: Space Next to Present Home Acquired for Shoe Trade |work=New York Herald Tribune |page=16 |issn=1941-0646 |id={{ProQuest|1221355477}}}}</ref> The apparel shop Grande Maison de Blanc leased the storefront at number 746 in July 1934,<ref>{{cite magazine |date=July 3, 1934 |title=Grande Maison De Blanc Moving Uptown: Retail Shop Taking New Quarters On 5th Avenue Between 57th And 58th Street. |magazine=Women's Wear Daily |pages=2 |volume=49 |issue=2 |id={{ProQuest|1653523783}} |postscript=none}}; {{Cite news |date=July 9, 1934 |title=Building Leased to Apparel Shop; Structure at 746 Fifth Av. Taken by Grande Maison de Blanc |url=https://www.nytimes.com/1934/07/09/archives/building-leased-to-apparel-shop-structure-at-746-fifth-av-taken-by.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729212824/https://www.nytimes.com/1934/07/09/archives/building-leased-to-apparel-shop-structure-at-746-fifth-av-taken-by.html |url-status=live}}</ref> and Grande Maison's store opened that September.<ref>{{cite magazine |date=September 17, 1934 |title=Grande Maison De Blanc In New Home |magazine=Women's Wear Daily |pages=22 |volume=49 |issue=54 |id={{ProQuest|1653974305}} |postscript=none}}; {{cite news |date=September 17, 1934 |title=Business Notes |work=The New York Times |page=34 |issn=0362-4331 |id={{ProQuest|101095954}}}}</ref>


==== Foreclosure and split ownership ====
==== Foreclosure and split ownership ====
Mutual Life moved to foreclose on the buildings again in August 1934, saying Barclay-Arrow owed {{US$|6575000|1934|round=-3|long=no}}.<ref name="p1114849646" /><ref name="nyt-1934-08-28">{{Cite news |date=August 28, 1934 |title=To Auction 5th Av. Block; Former Vanderbilt Site at 57th St. in Foreclosure Sale. |url=https://www.nytimes.com/1934/08/28/archives/to-auction-5th-av-block-former-vanderbilt-site-at-57th-st-in.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729205250/https://www.nytimes.com/1934/08/28/archives/to-auction-5th-av-block-former-vanderbilt-site-at-57th-st-in.html |url-status=live }}</ref> Mutual Life bought the buildings later that month, paying {{US$|100000|1934|round=-3|long=no}} at a foreclosure auction.<ref name="nyt-1934-08-31">{{Cite news |date=August 31, 1934 |title=Realty Auctioned Under New Ruling; Bondholders and Owners Agree on Plan for Park Avenue Skyscraper. |url=https://www.nytimes.com/1934/08/31/archives/realty-auctioned-under-new-ruling-bondholders-and-owners-agree-on.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=May 3, 2022 |archive-url=https://web.archive.org/web/20220503230001/https://www.nytimes.com/1934/08/31/archives/realty-auctioned-under-new-ruling-bondholders-and-owners-agree-on.html |url-status=live }}</ref> The art-glass firm [[Steuben Glass Works|Steuben Glass]] leased space at the building in the mid-1930s<ref name="NYCL p. 11" /> and began hosting exhibits there in February 1935.<ref name="p1221564516">{{cite news |date=February 17, 1935 |title=Glass Andirons, Hearth Feature Of Exhibition: Industry Plans to Show How Material Can Be Used in the Architectural Field |work=New York Herald Tribune |page=H2 |issn=1941-0646 |id={{ProQuest|1221564516}} |postscript=none}}; {{cite news |date=February 17, 1935 |title=Glass Exhibition: Will Reveal Many New Uses for Decoration and Illumination. |work=The New York Times |page=RE2 |issn=0362-4331 |id={{ProQuest|101579961}} }}</ref> The 754 Fifth Avenue Corporation, a subsidiary of Bergdorf Goodman, agreed to buy the northernmost structure that April for an estimated $3 million.<ref name="p1330098513" /><ref name="p1654209431" /> This marked the first time that ownership of the storefronts had been divided.<ref name="p1330098513" /> Steuben Glass moved out of the building during 1937.<ref name="NYCL p. 11" /><ref name="nyt-1937-08-15">{{Cite news |date=August 15, 1937 |title=Will Combine Offices; Corning Glass Firm to Occupy New Fifth Ave. Building |url=https://www.nytimes.com/1937/08/15/archives/will-combine-offices-corning-glass-firm-to-occupy-new-fifth-ave.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175823/https://www.nytimes.com/1937/08/15/archives/will-combine-offices-corning-glass-firm-to-occupy-new-fifth-ave.html |url-status=live }}</ref> The same year, Parfums Chevalier Garde Inc. took over 750 Fifth Avenue,<ref name="nyt-1937-07-08">{{Cite news |date=July 8, 1937 |title=Treasury Leases Part of Building; Obtains Three Floors on West Fourteenth Street for WPA Cartographic Project |url=https://www.nytimes.com/1937/07/08/archives/treasury-leases-part-of-building-obtains-three-floors-on-west.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220925/https://www.nytimes.com/1937/07/08/archives/treasury-leases-part-of-building-obtains-three-floors-on-west.html |url-status=live }}</ref> and [[Parke-Bernet]] leased four floors in the Dobbs Building.<ref name="p1287062950">{{cite news |date=December 19, 1935 |title=Parke-Bernet Galleries Rent 57th St. Home: Art Auction House, Rival of Anderson Galleries, to Hold First Sale Jan. 11 |work=New York Herald Tribune |page=10 |issn=1941-0646 |id={{ProQuest|1287062950}} |postscript=none}}; {{Cite news |date=December 19, 1937 |title=Art Auction House Leases Galleries; Parke-Bernet Concern to Hold First Sale Jan. 11 of Jay F. Carlisle Effects |url=https://www.nytimes.com/1937/12/19/archives/art-auction-house-leases-galleries-parkebernet-concern-to-hold.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175811/https://www.nytimes.com/1937/12/19/archives/art-auction-house-leases-galleries-parkebernet-concern-to-hold.html |url-status=live }}</ref> Bergdorf Goodman subsidiary Delman Shoe Salon took over Mosse Inc.'s old space at number 750 in April 1938, after Mosse moved out.<ref name="nyt-1938-04-29">{{Cite news |date=April 29, 1938 |title=Store to Expand Space on 5th Ave.; Delman Shoe Salon Takes Over Lease on Quarters of Mosse, Inc. |url=https://www.nytimes.com/1938/04/29/archives/store-to-expand-space-on-5th-ave-delman-shoe-salon-takes-over-lease.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220932/https://www.nytimes.com/1938/04/29/archives/store-to-expand-space-on-5th-ave-delman-shoe-salon-takes-over-lease.html |url-status=live }}</ref> The Tailored Woman Inc. leased the storefront at number 742 that July,<ref name="p1319979521">{{cite news |date=July 4, 1939 |title=Tailored Woman Plans to Open New Fifth, Avenue Store in Fall: Firm to Have Double Old Space; Enlargements of Departments Proposed |work=New York Herald Tribune |page=25 |issn=1941-0646 |id={{ProQuest|1319979521}} |postscript=none}}; {{Cite news |date=July 4, 1939 |title=5th Ave. Store to Expand; Tailored Woman Leases 40,000 Square Feet at 57th St. |url=https://www.nytimes.com/1939/07/04/archives/5th-ave-store-to-expand-tailored-woman-leases-40000-square-feet-at.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220930/https://www.nytimes.com/1939/07/04/archives/5th-ave-store-to-expand-tailored-woman-leases-40000-square-feet-at.html |url-status=live }}</ref> and that storefront was redesigned.<ref name="nyt-1939-07-27">{{Cite news |date=July 27, 1939 |title=Architects File Building Plans; Alterations for New Home of Tailored Woman on 5th Ave. to Cost $50,000 |url=https://www.nytimes.com/1939/07/27/archives/architects-file-building-plans-alterations-for-new-home-of-tailored.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220926/https://www.nytimes.com/1939/07/27/archives/architects-file-building-plans-alterations-for-new-home-of-tailored.html |url-status=live }}</ref> Parke-Bernet moved out of number 742 that August,<ref name="p1243141112">{{cite news |date=August 6, 1939 |title=Parke-Bernet Lease Home of Their Old Firm: American Art Association Anderson Galleries Moving Out, Silent on Plans |work=New York Herald Tribune |page=C12 |issn=1941-0646 |id={{ProQuest|1243141112}} |postscript=none}}; {{Cite news |date=August 5, 1939 |title=Art Deal Involves Noted Galleries; Parke-Bernet Announces Lease of American Art Association |url=https://www.nytimes.com/1939/08/05/archives/art-deal-involves-noted-galleries-parkebernet-announces-lease-of.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 30, 2024 |archive-url=https://web.archive.org/web/20240730001405/https://www.nytimes.com/1939/08/05/archives/art-deal-involves-noted-galleries-parkebernet-announces-lease-of.html |url-status=live }}</ref> and the Tailored Woman's three-story store opened there the next month.<ref name="nyt-1939-09-28">{{Cite news |date=September 28, 1939 |title=New Shop Opened on Fifth Avenue; The Tailored Woman, Entering 57th Street Quarters, Also Marks 20th Anniversary |url=https://www.nytimes.com/1939/09/28/archives/new-shop-opened-on-fifth-avenue-the-tailored-woman-entering-57th.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220931/https://www.nytimes.com/1939/09/28/archives/new-shop-opened-on-fifth-avenue-the-tailored-woman-entering-57th.html |url-status=live }}</ref><ref name="p1653515022a">{{cite magazine |date=September 28, 1939 |title=Hold Tailored Woman Preview In New Home: 100 Guests Welcomed At Housewarming, Prior To Opening Today |magazine=Women's Wear Daily |pages=32 |volume=59 |issue=62 |id={{ProQuest|1653515022}} }}</ref>[[File:5_Av_Apr_2024_53.jpg|thumb|Details of the upper-story windows]]Bergdorf Goodman leased the ground floor of 748 Fifth Avenue in late 1940 for an expansion of the Delman Shoe Salon.<ref name="p1263325481">{{cite news |date=November 19, 1940 |title=5th Ave. Store Expands Space With New Lease: Bergdorf Goodman Acquires 748 for Enlargement of Its Delman Shoe Salon |work=New York Herald Tribune |page=41 |issn=1941-0646 |id={{ProQuest|1263325481}} |postscript=none}}; {{Cite news |date=November 18, 1940 |title=748 Fifth Ave. Leased To Bergdorf-Goodman |url=https://www.nytimes.com/1940/11/18/archives/748-fifth-ave-leased-to-bergdorfgoodman.html |access-date=July 30, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 30, 2024 |archive-url=https://web.archive.org/web/20240730001405/https://www.nytimes.com/1940/11/18/archives/748-fifth-ave-leased-to-bergdorfgoodman.html |url-status=live }}</ref> The same year, the jewelry firm [[Van Cleef & Arpels]] leased number 744,<ref name="nyt-1940-12-05">{{Cite news |date=December 5, 1940 |title=French Jewelers Take 5th Ave. Unit; Van Cleef & Arpels, Inc., Lease Extensive Quarters in Building at No. 744 |url=https://www.nytimes.com/1940/12/05/archives/french-jewelers-take-5th-ave-unit-van-cleef-arpels-inc-lease.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175815/https://www.nytimes.com/1940/12/05/archives/french-jewelers-take-5th-ave-unit-van-cleef-arpels-inc-lease.html |url-status=live }}</ref> and the beauty salon [[Victor Ferrantelle]] leased the second floor of number 748.<ref name="nyt-1940-11-09">{{Cite news |date=November 9, 1940 |title=Paris Beauty Salon to Have Branch Here; Victor Ferrantelle Leases Floor in 748 Fifth Avenue |url=https://www.nytimes.com/1940/11/09/archives/paris-beauty-salon-to-have-branch-here-victor-ferrantelle-leases.html |access-date=July 30, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 30, 2024 |archive-url=https://web.archive.org/web/20240730001406/https://www.nytimes.com/1940/11/09/archives/paris-beauty-salon-to-have-branch-here-victor-ferrantelle-leases.html |url-status=live }}</ref> The gown store Rose Amado, the furrier M. P. Penichek,<ref name="p1263682276">{{cite news |date=June 11, 1941 |title=Real Estate: Apparel Firms Rent Big Unit On 5th Avenue Rose Amado, M.P. Penichek Concerns Will Occupy a Floor at 57th Street |work=New York Herald Tribune |page=37 |issn=1941-0646 |id={{ProQuest|1263682276}} |postscript=none}}; {{Cite news |date=June 11, 1941 |title=Apparel Dealers Tenants in Fifties; Gown, Millinery and Fur Firms Figure in the Lists of Lessees in the Area |url=https://www.nytimes.com/1941/06/11/archives/apparel-dealers-tenants-in-fifties-gown-millinery-and-fur-firms.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1941/06/11/archives/apparel-dealers-tenants-in-fifties-gown-millinery-and-fur-firms.html |url-status=live }}</ref> and the [[milliner]] Northridge Inc. all leased space in 1 West 57th Street in 1941.<ref name="p105547233">{{cite news |date=June 20, 1941 |title=Space Units Leased by Apparel Makers: Many Get Quarters in Various Manhattan Buildings |work=The New York Times |page=37 |issn=0362-4331 |id={{ProQuest|105547233}} }}</ref> In addition, Florence Reichman opened her millinery store in that building.<ref name="p1653569764">{{cite magazine |date=July 11, 1941 |title=Millinery: Florence Reichman Plays Host To 200 At Opening Of New Millinery Salon |magazine=Women's Wear Daily |pages=10 |volume=63 |issue=8 |id={{ProQuest|1653569764}} |postscript=none}}; {{Cite news |date=July 11, 1941 |title=Rococo Aura Tints Millinery Finery; Streamlined Wimples and Big Berets Stress Swirling Motif in New Fall Styles |url=https://www.nytimes.com/1941/07/11/archives/rococo-aura-tints-millinery-finery-streamlined-wimples-and-big.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1941/07/11/archives/rococo-aura-tints-millinery-finery-streamlined-wimples-and-big.html |url-status=live }}</ref> After Grande Maison de Blanc moved out of the storefront at number 746, the dressmaker Mary Lewis leased space at that address in February 1944<ref name="p1283090376">{{cite news |date=February 25, 1944 |title=Mary Lewis, Inc Moving Soon to 746 Fifth Ave: Will Replace Grande Maison de Blane, Which Will Cross to Squibh Building |work=New York Herald Tribune |page=26 |issn=1941-0646 |id={{ProQuest|1283090376}} |postscript=none}}; {{Cite news |date=February 25, 1944 |title=Mary Lewis Rents 746 Fifth Avenue; Will Use Six-Story Building for Expansion of Ladies' Apparel Business |url=https://www.nytimes.com/1944/02/25/archives/mary-lewis-rents-746-fifth-avenue-will-use-sixstory-building-for.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1944/02/25/archives/mary-lewis-rents-746-fifth-avenue-will-use-sixstory-building-for.html |url-status=live }}</ref> and opened a six-story shop there that April.<ref name="p1842115118">{{cite magazine |date=April 11, 1944 |title=Retail Executive: Mary Lewis To Expand Coats; May Add Furs: Frances Brooks Joins Store As Misses' Dress Buyer—Dean Vail To Buy Blouses And Accessories. |magazine=Women's Wear Daily |pages=31 |volume=68 |issue=71 |id={{ProQuest|1842115118}} }}</ref><ref name="p1282862767">{{cite news |date=April 11, 1944 |title=New Fifth Ave. Shop Is Opened By Mary Lewis: Business Gets Under Way on Fourth Anniversary of Start of First Store Opens in New Location |work=New York Herald Tribune |page=25 |issn=1941-0646 |id={{ProQuest|1282862767}} }}</ref> The Mary Lewis store's bright-yellow front door, designed by [[Skidmore, Owings, & Merrill]],<ref name="nyt-1998-08-30" /> elicited complaints from other business owners, since it clashed with the building's overall design.<ref name="p1282870371">{{cite news |date=April 26, 1944 |title=A Yellow Door Starts Uproar On Fifth Ave: Neighboring Shops Protest Gay Color of Entrance to New Mary Lewis Store |work=New York Herald Tribune |page=15 |issn=1941-0646 |id={{ProQuest|1282870371}} |postscript=none}}; {{Cite news |date=April 27, 1944 |title=Complaint 'Slams' New Dress Shop's Door; Owner's Firm Stand Leaves Question Ajar |url=https://www.nytimes.com/1944/04/27/archives/complaint-slams-new-dress-shops-door-owners-firm-stand-leaves.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1944/04/27/archives/complaint-slams-new-dress-shops-door-owners-firm-stand-leaves.html |url-status=live }}</ref> Mary Lewis expanded its space the next year, adding a shoe shop at the rear of its store.<ref name="p1627334417">{{cite magazine |date=April 20, 1945 |title=Mary Lewis Shop To Add Shoes May 1 |magazine=Women's Wear Daily |pages=SII1 |volume=70 |issue=78 |id={{ProQuest|1627334417}} }}</ref> Following World War II, the Tailored Woman announced plans to expand into the upper stories of 742 Fifth Avenue once existing tenants' leases expired.<ref name="p1627279986">{{cite magazine |date=March 6, 1946 |title=Plan Expansion For Tailored Woman, Inc.: Store to Occupy Entire Eight Floors of 57th Street Site When Present Leases End. |magazine=Women's Wear Daily |pages=2 |volume=72 |issue=46 |id={{ProQuest|1627279986}} }}</ref> Meanwhile, Mary Lewis leased space on the second floor of number 746, relocating its women's shoe salon there in August 1947.<ref name="p1627291115">{{cite magazine |date=August 22, 1947 |title=Footwear: Gay New Salon Opens Monday At Mary Lewis: Department Leased by Shelbro, Inc., Will Occupy Entire Second Floor of Fifth Avenue Shop. |magazine=Women's Wear Daily |pages=SII18 |volume=75 |issue=38 |id={{ProQuest|1627291115}} }}</ref>
Mutual Life moved to foreclose on the buildings again in August 1934, saying Barclay-Arrow owed {{US$|6575000|1934|round=-3|long=no}}.<ref name="New York Herald Tribune 1934" /><ref>{{Cite news |date=August 28, 1934 |title=To Auction 5th Av. Block; Former Vanderbilt Site at 57th St. in Foreclosure Sale. |url=https://www.nytimes.com/1934/08/28/archives/to-auction-5th-av-block-former-vanderbilt-site-at-57th-st-in.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729205250/https://www.nytimes.com/1934/08/28/archives/to-auction-5th-av-block-former-vanderbilt-site-at-57th-st-in.html |url-status=live}}</ref> Mutual Life bought the buildings later that month, paying {{US$|100000|1934|round=-3|long=no}} at a foreclosure auction.<ref>{{Cite news |date=August 31, 1934 |title=Realty Auctioned Under New Ruling; Bondholders and Owners Agree on Plan for Park Avenue Skyscraper. |url=https://www.nytimes.com/1934/08/31/archives/realty-auctioned-under-new-ruling-bondholders-and-owners-agree-on.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=May 3, 2022 |archive-url=https://web.archive.org/web/20220503230001/https://www.nytimes.com/1934/08/31/archives/realty-auctioned-under-new-ruling-bondholders-and-owners-agree-on.html |url-status=live}}</ref> The art-glass firm [[Steuben Glass Works|Steuben Glass]] leased space at the building in the mid-1930s<ref name="NYCL p. 11" /> and began hosting exhibits there in February 1935.<ref>{{cite news |date=February 17, 1935 |title=Glass Andirons, Hearth Feature Of Exhibition: Industry Plans to Show How Material Can Be Used in the Architectural Field |work=New York Herald Tribune |page=H2 |issn=1941-0646 |id={{ProQuest|1221564516}} |postscript=none}}; {{cite news |date=February 17, 1935 |title=Glass Exhibition: Will Reveal Many New Uses for Decoration and Illumination. |work=The New York Times |page=RE2 |issn=0362-4331 |id={{ProQuest|101579961}}}}</ref> The 754 Fifth Avenue Corporation, a subsidiary of Bergdorf Goodman, agreed to buy the northernmost structure that April for an estimated $3 million.<ref name="New York Herald Tribune 1935a" /><ref name="Women's Wear Daily 1935" /> This marked the first time that ownership of the storefronts had been divided.<ref name="New York Herald Tribune 1935a" /> Steuben Glass moved out of the building during 1937.<ref name="NYCL p. 11" /><ref>{{Cite news |date=August 15, 1937 |title=Will Combine Offices; Corning Glass Firm to Occupy New Fifth Ave. Building |url=https://www.nytimes.com/1937/08/15/archives/will-combine-offices-corning-glass-firm-to-occupy-new-fifth-ave.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175823/https://www.nytimes.com/1937/08/15/archives/will-combine-offices-corning-glass-firm-to-occupy-new-fifth-ave.html |url-status=live}}</ref> The same year, Parfums Chevalier Garde Inc. took over 750 Fifth Avenue,<ref>{{Cite news |date=July 8, 1937 |title=Treasury Leases Part of Building; Obtains Three Floors on West Fourteenth Street for WPA Cartographic Project |url=https://www.nytimes.com/1937/07/08/archives/treasury-leases-part-of-building-obtains-three-floors-on-west.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220925/https://www.nytimes.com/1937/07/08/archives/treasury-leases-part-of-building-obtains-three-floors-on-west.html |url-status=live}}</ref> and [[Parke-Bernet]] leased four floors in the Dobbs Building.<ref name="New York Herald Tribune 1935">{{cite news |date=December 19, 1935 |title=Parke-Bernet Galleries Rent 57th St. Home: Art Auction House, Rival of Anderson Galleries, to Hold First Sale Jan. 11 |work=New York Herald Tribune |page=10 |issn=1941-0646 |id={{ProQuest|1287062950}} |postscript=none}}; {{Cite news |date=December 19, 1937 |title=Art Auction House Leases Galleries; Parke-Bernet Concern to Hold First Sale Jan. 11 of Jay F. Carlisle Effects |url=https://www.nytimes.com/1937/12/19/archives/art-auction-house-leases-galleries-parkebernet-concern-to-hold.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175811/https://www.nytimes.com/1937/12/19/archives/art-auction-house-leases-galleries-parkebernet-concern-to-hold.html |url-status=live}}</ref> Bergdorf Goodman subsidiary Delman Shoe Salon took over Mosse Inc.'s old space at number 750 in April 1938, after Mosse moved out.<ref>{{Cite news |date=April 29, 1938 |title=Store to Expand Space on 5th Ave.; Delman Shoe Salon Takes Over Lease on Quarters of Mosse, Inc. |url=https://www.nytimes.com/1938/04/29/archives/store-to-expand-space-on-5th-ave-delman-shoe-salon-takes-over-lease.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220932/https://www.nytimes.com/1938/04/29/archives/store-to-expand-space-on-5th-ave-delman-shoe-salon-takes-over-lease.html |url-status=live}}</ref> The Tailored Woman Inc. leased the storefront at number 742 that July,<ref>{{cite news |date=July 4, 1939 |title=Tailored Woman Plans to Open New Fifth, Avenue Store in Fall: Firm to Have Double Old Space; Enlargements of Departments Proposed |work=New York Herald Tribune |page=25 |issn=1941-0646 |id={{ProQuest|1319979521}} |postscript=none}}; {{Cite news |date=July 4, 1939 |title=5th Ave. Store to Expand; Tailored Woman Leases 40,000 Square Feet at 57th St. |url=https://www.nytimes.com/1939/07/04/archives/5th-ave-store-to-expand-tailored-woman-leases-40000-square-feet-at.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220930/https://www.nytimes.com/1939/07/04/archives/5th-ave-store-to-expand-tailored-woman-leases-40000-square-feet-at.html |url-status=live}}</ref> and that storefront was redesigned.<ref>{{Cite news |date=July 27, 1939 |title=Architects File Building Plans; Alterations for New Home of Tailored Woman on 5th Ave. to Cost $50,000 |url=https://www.nytimes.com/1939/07/27/archives/architects-file-building-plans-alterations-for-new-home-of-tailored.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220926/https://www.nytimes.com/1939/07/27/archives/architects-file-building-plans-alterations-for-new-home-of-tailored.html |url-status=live}}</ref> Parke-Bernet moved out of number 742 that August,<ref>{{cite news |date=August 6, 1939 |title=Parke-Bernet Lease Home of Their Old Firm: American Art Association Anderson Galleries Moving Out, Silent on Plans |work=New York Herald Tribune |page=C12 |issn=1941-0646 |id={{ProQuest|1243141112}} |postscript=none}}; {{Cite news |date=August 5, 1939 |title=Art Deal Involves Noted Galleries; Parke-Bernet Announces Lease of American Art Association |url=https://www.nytimes.com/1939/08/05/archives/art-deal-involves-noted-galleries-parkebernet-announces-lease-of.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 30, 2024 |archive-url=https://web.archive.org/web/20240730001405/https://www.nytimes.com/1939/08/05/archives/art-deal-involves-noted-galleries-parkebernet-announces-lease-of.html |url-status=live}}</ref> and the Tailored Woman's three-story store opened there the next month.<ref name="nyt-1939-09-28">{{Cite news |date=September 28, 1939 |title=New Shop Opened on Fifth Avenue; The Tailored Woman, Entering 57th Street Quarters, Also Marks 20th Anniversary |url=https://www.nytimes.com/1939/09/28/archives/new-shop-opened-on-fifth-avenue-the-tailored-woman-entering-57th.html |access-date=July 29, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 29, 2024 |archive-url=https://web.archive.org/web/20240729220931/https://www.nytimes.com/1939/09/28/archives/new-shop-opened-on-fifth-avenue-the-tailored-woman-entering-57th.html |url-status=live}}</ref><ref>{{cite magazine |date=September 28, 1939 |title=Hold Tailored Woman Preview In New Home: 100 Guests Welcomed At Housewarming, Prior To Opening Today |magazine=Women's Wear Daily |pages=32 |volume=59 |issue=62 |id={{ProQuest|1653515022}}}}</ref>[[File:5_Av_Apr_2024_53.jpg|thumb|Details of the upper-story windows]]Bergdorf Goodman leased the ground floor of 748 Fifth Avenue in late 1940 for an expansion of the Delman Shoe Salon.<ref>{{cite news |date=November 19, 1940 |title=5th Ave. Store Expands Space With New Lease: Bergdorf Goodman Acquires 748 for Enlargement of Its Delman Shoe Salon |work=New York Herald Tribune |page=41 |issn=1941-0646 |id={{ProQuest|1263325481}} |postscript=none}}; {{Cite news |date=November 18, 1940 |title=748 Fifth Ave. Leased To Bergdorf-Goodman |url=https://www.nytimes.com/1940/11/18/archives/748-fifth-ave-leased-to-bergdorfgoodman.html |access-date=July 30, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 30, 2024 |archive-url=https://web.archive.org/web/20240730001405/https://www.nytimes.com/1940/11/18/archives/748-fifth-ave-leased-to-bergdorfgoodman.html |url-status=live}}</ref> The same year, the jewelry firm [[Van Cleef & Arpels]] leased number 744,<ref>{{Cite news |date=December 5, 1940 |title=French Jewelers Take 5th Ave. Unit; Van Cleef & Arpels, Inc., Lease Extensive Quarters in Building at No. 744 |url=https://www.nytimes.com/1940/12/05/archives/french-jewelers-take-5th-ave-unit-van-cleef-arpels-inc-lease.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175815/https://www.nytimes.com/1940/12/05/archives/french-jewelers-take-5th-ave-unit-van-cleef-arpels-inc-lease.html |url-status=live}}</ref> and the beauty salon [[Victor Ferrantelle]] leased the second floor of number 748.<ref>{{Cite news |date=November 9, 1940 |title=Paris Beauty Salon to Have Branch Here; Victor Ferrantelle Leases Floor in 748 Fifth Avenue |url=https://www.nytimes.com/1940/11/09/archives/paris-beauty-salon-to-have-branch-here-victor-ferrantelle-leases.html |access-date=July 30, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 30, 2024 |archive-url=https://web.archive.org/web/20240730001406/https://www.nytimes.com/1940/11/09/archives/paris-beauty-salon-to-have-branch-here-victor-ferrantelle-leases.html |url-status=live}}</ref> The gown store Rose Amado, the furrier M. P. Penichek,<ref>{{cite news |date=June 11, 1941 |title=Real Estate: Apparel Firms Rent Big Unit On 5th Avenue Rose Amado, M.P. Penichek Concerns Will Occupy a Floor at 57th Street |work=New York Herald Tribune |page=37 |issn=1941-0646 |id={{ProQuest|1263682276}} |postscript=none}}; {{Cite news |date=June 11, 1941 |title=Apparel Dealers Tenants in Fifties; Gown, Millinery and Fur Firms Figure in the Lists of Lessees in the Area |url=https://www.nytimes.com/1941/06/11/archives/apparel-dealers-tenants-in-fifties-gown-millinery-and-fur-firms.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1941/06/11/archives/apparel-dealers-tenants-in-fifties-gown-millinery-and-fur-firms.html |url-status=live}}</ref> and the [[milliner]] Northridge Inc. all leased space in 1 West 57th Street in 1941.<ref>{{cite news |date=June 20, 1941 |title=Space Units Leased by Apparel Makers: Many Get Quarters in Various Manhattan Buildings |work=The New York Times |page=37 |issn=0362-4331 |id={{ProQuest|105547233}}}}</ref> In addition, Florence Reichman opened her millinery store in that building.<ref>{{cite magazine |date=July 11, 1941 |title=Millinery: Florence Reichman Plays Host To 200 At Opening Of New Millinery Salon |magazine=Women's Wear Daily |pages=10 |volume=63 |issue=8 |id={{ProQuest|1653569764}} |postscript=none}}; {{Cite news |date=July 11, 1941 |title=Rococo Aura Tints Millinery Finery; Streamlined Wimples and Big Berets Stress Swirling Motif in New Fall Styles |url=https://www.nytimes.com/1941/07/11/archives/rococo-aura-tints-millinery-finery-streamlined-wimples-and-big.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1941/07/11/archives/rococo-aura-tints-millinery-finery-streamlined-wimples-and-big.html |url-status=live}}</ref> After Grande Maison de Blanc moved out of the storefront at number 746, the dressmaker Mary Lewis leased space at that address in February 1944<ref>{{cite news |date=February 25, 1944 |title=Mary Lewis, Inc Moving Soon to 746 Fifth Ave: Will Replace Grande Maison de Blane, Which Will Cross to Squibh Building |work=New York Herald Tribune |page=26 |issn=1941-0646 |id={{ProQuest|1283090376}} |postscript=none}}; {{Cite news |date=February 25, 1944 |title=Mary Lewis Rents 746 Fifth Avenue; Will Use Six-Story Building for Expansion of Ladies' Apparel Business |url=https://www.nytimes.com/1944/02/25/archives/mary-lewis-rents-746-fifth-avenue-will-use-sixstory-building-for.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1944/02/25/archives/mary-lewis-rents-746-fifth-avenue-will-use-sixstory-building-for.html |url-status=live}}</ref> and opened a six-story shop there that April.<ref name="Women's Wear Daily 1944">{{cite magazine |date=April 11, 1944 |title=Retail Executive: Mary Lewis To Expand Coats; May Add Furs: Frances Brooks Joins Store As Misses' Dress Buyer—Dean Vail To Buy Blouses And Accessories. |magazine=Women's Wear Daily |pages=31 |volume=68 |issue=71 |id={{ProQuest|1842115118}}}}</ref><ref>{{cite news |date=April 11, 1944 |title=New Fifth Ave. Shop Is Opened By Mary Lewis: Business Gets Under Way on Fourth Anniversary of Start of First Store Opens in New Location |work=New York Herald Tribune |page=25 |issn=1941-0646 |id={{ProQuest|1282862767}}}}</ref> The Mary Lewis store's bright-yellow front door, designed by [[Skidmore, Owings, & Merrill]],<ref name="nyt-1998-08-30" /> elicited complaints from other business owners, since it clashed with the building's overall design.<ref>{{cite news |date=April 26, 1944 |title=A Yellow Door Starts Uproar On Fifth Ave: Neighboring Shops Protest Gay Color of Entrance to New Mary Lewis Store |work=New York Herald Tribune |page=15 |issn=1941-0646 |id={{ProQuest|1282870371}} |postscript=none}}; {{Cite news |date=April 27, 1944 |title=Complaint 'Slams' New Dress Shop's Door; Owner's Firm Stand Leaves Question Ajar |url=https://www.nytimes.com/1944/04/27/archives/complaint-slams-new-dress-shops-door-owners-firm-stand-leaves.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801211606/https://www.nytimes.com/1944/04/27/archives/complaint-slams-new-dress-shops-door-owners-firm-stand-leaves.html |url-status=live}}</ref> Mary Lewis expanded its space the next year, adding a shoe shop at the rear of its store.<ref>{{cite magazine |date=April 20, 1945 |title=Mary Lewis Shop To Add Shoes May 1 |magazine=Women's Wear Daily |pages=SII1 |volume=70 |issue=78 |id={{ProQuest|1627334417}}}}</ref> Following World War II, the Tailored Woman announced plans to expand into the upper stories of 742 Fifth Avenue once existing tenants' leases expired.<ref>{{cite magazine |date=March 6, 1946 |title=Plan Expansion For Tailored Woman, Inc.: Store to Occupy Entire Eight Floors of 57th Street Site When Present Leases End. |magazine=Women's Wear Daily |pages=2 |volume=72 |issue=46 |id={{ProQuest|1627279986}}}}</ref> Meanwhile, Mary Lewis leased space on the second floor of number 746, relocating its women's shoe salon there in August 1947.<ref>{{cite magazine |date=August 22, 1947 |title=Footwear: Gay New Salon Opens Monday At Mary Lewis: Department Leased by Shelbro, Inc., Will Occupy Entire Second Floor of Fifth Avenue Shop. |magazine=Women's Wear Daily |pages=SII18 |volume=75 |issue=38 |id={{ProQuest|1627291115}}}}</ref>


=== Bergdorf Goodman takeover and expansion ===
=== Bergdorf Goodman takeover and expansion ===


==== 1940s and 1950s ====
==== 1940s and 1950s ====
Bergdorf Goodman acquired the structures closest to 57th Street in December 1947, giving the company full control of all the storefronts. At the time, the Tailored Women, Mary Lewis, and Van Cleef & Arpels rented the other storefronts.<ref name="nyt-1947-12-14" /><ref name="p1627321277">{{cite magazine |date=December 15, 1947 |title=Confirm Bergdorf Goodman Deal for Added Property |magazine=Women's Wear Daily |pages=10 |volume=75 |issue=117 |id={{ProQuest|1627291533}} |postscript=none}}; {{cite news |date=December 14, 1947 |title=Fifth Ave. Store Acquires Title to Full Blockfront: Bergdorf Goodman Purchases Remaining Parcels From 58th to 57th Street Fifth Avenue Blockfront Acquired by Store |work=New York Herald Tribune |page=D1 |issn=1941-0646 |id={{ProQuest|1270018343}} }}</ref> 754 Fifth Avenue Inc., acting on behalf of Bergdorf Goodman, acquired the southernmost structures in February 1948.<ref name="p1335445978">{{cite news |date=July 2, 1950 |title=Specialty Store In Plaza Area Set to Expand: Tailored Woman Takes Lease for 21 Years on 57th Street Corner |work=New York Herald Tribune |page=1C |issn=1941-0646 |id={{ProQuest|1335445978}} }}</ref><ref name="p1565187336">{{cite magazine |date=August 23, 1948 |title=Bergdorf Files Counterclaim In Lease Suit: Also Asks Dismissal of Defenses by Tailored Woman in Dispute Over 742 Fifth Ave. Tenancy |magazine=Women's Wear Daily |pages=11 |volume=77 |issue=37 |id={{ProQuest|1565187336}} }}</ref> Subsequently, 754 Fifth Avenue Inc. sued the Tailored Woman for unpaid rent;<ref name="p1565187336" /> the Tailored Woman, in turn, claimed the owner was hurting business by interfering with the building's elevator service.<ref name="p1862338669">{{cite magazine |date=July 27, 1948 |title=Tailored Woman Acts To Bar Interference With Two Elevators |magazine=Women's Wear Daily |pages=20 |volume=77 |issue=18 |id={{ProQuest|1862338669}} }}</ref> The New York Supreme Court ultimately dismissed 754 Fifth Avenue Inc.'s complaint and fined the landlord, though the fine was later overturned.<ref name="p1565347560">{{cite magazine |date=December 15, 1949 |title=Reverse Ruling In Tailored Woman Case: Appellate Division Upsets Supreme Court Ruling Which Fined Landlord and Dismissed Complaint. |magazine=Women's Wear Daily |pages=7 |volume=79 |issue=117 |id={{ProQuest|1565347560}} }}</ref> The salon chain Blanchette-Mack Inc. leased space at 1 West 57th Street in May 1950.<ref name="p1327219901">{{cite news |date=May 11, 1950 |title=Commercial Space Reports |work=New York Herald Tribune |page=31 |issn=1941-0646 |id={{ProQuest|1327219901}} |postscript=none}}; {{Cite news |date=May 11, 1950 |title=Midwest Firm Plans Health Salons Here |url=https://www.nytimes.com/1950/05/11/archives/midwest-firm-plans-health-salons-here.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801224957/https://www.nytimes.com/1950/05/11/archives/midwest-firm-plans-health-salons-here.html |url-status=live }}</ref> The Tailored Woman extended its lease that July, taking nearly all of the space at 1 West 57th Street and 742–744 Fifth Avenue. The Tailored Woman planned to install an air-conditioning system and increase its floor area from {{Convert|38000|to|60000|ft2}}, adding a fur salon and a young women's department.<ref name="p1335445978" /><ref name="p1522572536">{{cite magazine |date=July 3, 1950 |title=Big Expansion For Tailored Woman Planned: Leases Additional Space, Adjacent Building — Look to Double Business — Will Increase Staff. |magazine=Women's Wear Daily |pages=4 |volume=81 |issue=1 |id={{ProQuest|1522572536}} |postscript=none}}; {{Cite news |date=July 2, 1950 |title=Retail Shop Gets Fifth Ave. Corner in $6,000,000 Deal; The Tailored Woman, Inc., Leases Present Location at 57th St. for 21-Year Period |url=https://www.nytimes.com/1950/07/02/archives/retail-shop-gets-fifth-ave-corner-in-6000000-deal-the-tailored.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801222545/https://www.nytimes.com/1950/07/02/archives/retail-shop-gets-fifth-ave-corner-in-6000000-deal-the-tailored.html |url-status=live }}</ref>
Bergdorf Goodman acquired the structures closest to 57th Street in December 1947, giving the company full control of all the storefronts. At the time, the Tailored Women, Mary Lewis, and Van Cleef & Arpels rented the other storefronts.<ref name="nyt-1947-12-14" /><ref>{{cite magazine |date=December 15, 1947 |title=Confirm Bergdorf Goodman Deal for Added Property |magazine=Women's Wear Daily |pages=10 |volume=75 |issue=117 |id={{ProQuest|1627291533}} |postscript=none}}; {{cite news |date=December 14, 1947 |title=Fifth Ave. Store Acquires Title to Full Blockfront: Bergdorf Goodman Purchases Remaining Parcels From 58th to 57th Street Fifth Avenue Blockfront Acquired by Store |work=New York Herald Tribune |page=D1 |issn=1941-0646 |id={{ProQuest|1270018343}}}}</ref> 754 Fifth Avenue Inc., acting on behalf of Bergdorf Goodman, acquired the southernmost structures in February 1948.<ref name="New York Herald Tribune 1950">{{cite news |date=July 2, 1950 |title=Specialty Store In Plaza Area Set to Expand: Tailored Woman Takes Lease for 21 Years on 57th Street Corner |work=New York Herald Tribune |page=1C |issn=1941-0646 |id={{ProQuest|1335445978}}}}</ref><ref name="Women's Wear Daily 1948">{{cite magazine |date=August 23, 1948 |title=Bergdorf Files Counterclaim In Lease Suit: Also Asks Dismissal of Defenses by Tailored Woman in Dispute Over 742 Fifth Ave. Tenancy |magazine=Women's Wear Daily |pages=11 |volume=77 |issue=37 |id={{ProQuest|1565187336}}}}</ref> Subsequently, 754 Fifth Avenue Inc. sued the Tailored Woman for unpaid rent;<ref name="Women's Wear Daily 1948" /> the Tailored Woman, in turn, claimed the owner was hurting business by interfering with the building's elevator service.<ref>{{cite magazine |date=July 27, 1948 |title=Tailored Woman Acts To Bar Interference With Two Elevators |magazine=Women's Wear Daily |pages=20 |volume=77 |issue=18 |id={{ProQuest|1862338669}}}}</ref> The New York Supreme Court ultimately dismissed 754 Fifth Avenue Inc.'s complaint and fined the landlord, though the fine was later overturned.<ref>{{cite magazine |date=December 15, 1949 |title=Reverse Ruling In Tailored Woman Case: Appellate Division Upsets Supreme Court Ruling Which Fined Landlord and Dismissed Complaint. |magazine=Women's Wear Daily |pages=7 |volume=79 |issue=117 |id={{ProQuest|1565347560}}}}</ref> The salon chain Blanchette-Mack Inc. leased space at 1 West 57th Street in May 1950.<ref>{{cite news |date=May 11, 1950 |title=Commercial Space Reports |work=New York Herald Tribune |page=31 |issn=1941-0646 |id={{ProQuest|1327219901}} |postscript=none}}; {{Cite news |date=May 11, 1950 |title=Midwest Firm Plans Health Salons Here |url=https://www.nytimes.com/1950/05/11/archives/midwest-firm-plans-health-salons-here.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801224957/https://www.nytimes.com/1950/05/11/archives/midwest-firm-plans-health-salons-here.html |url-status=live}}</ref> The Tailored Woman extended its lease that July, taking nearly all of the space at 1 West 57th Street and 742–744 Fifth Avenue. The Tailored Woman planned to install an air-conditioning system and increase its floor area from {{Convert|38000|to|60000|ft2}}, adding a fur salon and a young women's department.<ref name="New York Herald Tribune 1950" /><ref>{{cite magazine |date=July 3, 1950 |title=Big Expansion For Tailored Woman Planned: Leases Additional Space, Adjacent Building — Look to Double Business — Will Increase Staff. |magazine=Women's Wear Daily |pages=4 |volume=81 |issue=1 |id={{ProQuest|1522572536}} |postscript=none}}; {{Cite news |date=July 2, 1950 |title=Retail Shop Gets Fifth Ave. Corner in $6,000,000 Deal; The Tailored Woman, Inc., Leases Present Location at 57th St. for 21-Year Period |url=https://www.nytimes.com/1950/07/02/archives/retail-shop-gets-fifth-ave-corner-in-6000000-deal-the-tailored.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801222545/https://www.nytimes.com/1950/07/02/archives/retail-shop-gets-fifth-ave-corner-in-6000000-deal-the-tailored.html |url-status=live}}</ref>


Meanwhile, Mary Lewis closed its store at number 746 in June 1950, and Bergdorf Goodman began planning an expansion in the former Mary Lewis storefront.<ref name="p1522570097">{{cite magazine |date=June 9, 1950 |title=Bergdorf Plans Use Of Adjacent Property |magazine=Women's Wear Daily |pages=2 |volume=80 |issue=112 |id={{ProQuest|1522570097}} }}</ref> Bergdorf Goodman opened a beauty salon in the building the same November,<ref name="nyt-1950-11-29">{{Cite news |date=November 29, 1950 |title=Use of Waves Marks Hair Styles in Showing In New Beauty Salon at Bergdorf-Goodman's |url=https://www.nytimes.com/1950/11/29/archives/use-of-waves-marks-hair-styles-in-showing-in-new-beauty-salon-at.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801222544/https://www.nytimes.com/1950/11/29/archives/use-of-waves-marks-hair-styles-in-showing-in-new-beauty-salon-at.html |url-status=live }}</ref> and it opened five miniature shops within the old Mary Lewis space the next February.<ref name="p15226215582">{{cite magazine |date=January 18, 1951 |title=Bergdorf Goodman Opens 5 New "Shops-Within-A-Shop" |magazine=Women's Wear Daily |pages=3 |volume=82 |issue=13 |id={{ProQuest|1522621558}} }}</ref><ref name="nyt-1951-01-18">{{Cite news |last=Pope |first=Virginia |date=January 18, 1951 |title=Bergdorf Has Shop-Within-a-Shop That Includes a Section for Men |url=https://www.nytimes.com/1951/01/18/archives/bergdorf-has-shopwithinashop-that-includes-a-section-for-men.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801222544/https://www.nytimes.com/1951/01/18/archives/bergdorf-has-shopwithinashop-that-includes-a-section-for-men.html |url-status=live }}</ref> Simultaneously, Bergdorf Goodman expanded its existing sales departments into the upper floors of number 746.<ref name="p15226215582" /> The Tailored Woman opened a "markdown room" within its portion of the building in April 1951,<ref name="p1522635741">{{cite magazine |date=April 13, 1951 |title=Tailored Woman "Markdown Room" Open; To Keep Late Hours Thursdays |magazine=Women's Wear Daily |pages=2 |volume=82 |issue=73 |id={{ProQuest|1522635741}} }}</ref> and it subleased the seventh floor of number 742 to the perfumer [[Chanel]] Inc. the next year.<ref name="p1565412917">{{cite magazine |date=February 25, 1952 |title=Chanel Slates Move |magazine=Women's Wear Daily |pages=46 |volume=84 |issue=38 |id={{ProQuest|1565412917}} }}</ref> During the early 1950s, Bergdorf Goodman also renovated its portion of the building as part of a five-year program. Workers relocated the elevators, installed an air-conditioning system, relocated various departments, and added several new departments.<ref name="p1523311816">{{cite magazine |date=February 14, 1956 |title=Store Modernization: Five-Year Program Benefits Bergdorf: Thorough Revamping Of Store Necessary |magazine=Women's Wear Daily |pages=34 |volume=92 |issue=31 |id={{ProQuest|1523311816}} }}</ref>
Meanwhile, Mary Lewis closed its store at number 746 in June 1950, and Bergdorf Goodman began planning an expansion in the former Mary Lewis storefront.<ref>{{cite magazine |date=June 9, 1950 |title=Bergdorf Plans Use Of Adjacent Property |magazine=Women's Wear Daily |pages=2 |volume=80 |issue=112 |id={{ProQuest|1522570097}}}}</ref> Bergdorf Goodman opened a beauty salon in the building the same November,<ref>{{Cite news |date=November 29, 1950 |title=Use of Waves Marks Hair Styles in Showing In New Beauty Salon at Bergdorf-Goodman's |url=https://www.nytimes.com/1950/11/29/archives/use-of-waves-marks-hair-styles-in-showing-in-new-beauty-salon-at.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801222544/https://www.nytimes.com/1950/11/29/archives/use-of-waves-marks-hair-styles-in-showing-in-new-beauty-salon-at.html |url-status=live}}</ref> and it opened five miniature shops within the old Mary Lewis space the next February.<ref name="Women's Wear Daily 1951">{{cite magazine |date=January 18, 1951 |title=Bergdorf Goodman Opens 5 New "Shops-Within-A-Shop" |magazine=Women's Wear Daily |pages=3 |volume=82 |issue=13 |id={{ProQuest|1522621558}}}}</ref><ref name="nyt-1951-01-18">{{Cite news |last=Pope |first=Virginia |date=January 18, 1951 |title=Bergdorf Has Shop-Within-a-Shop That Includes a Section for Men |url=https://www.nytimes.com/1951/01/18/archives/bergdorf-has-shopwithinashop-that-includes-a-section-for-men.html |access-date=August 1, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 1, 2024 |archive-url=https://web.archive.org/web/20240801222544/https://www.nytimes.com/1951/01/18/archives/bergdorf-has-shopwithinashop-that-includes-a-section-for-men.html |url-status=live}}</ref> Simultaneously, Bergdorf Goodman expanded its existing sales departments into the upper floors of number 746.<ref name="Women's Wear Daily 1951" /> The Tailored Woman opened a "markdown room" within its portion of the building in April 1951,<ref>{{cite magazine |date=April 13, 1951 |title=Tailored Woman "Markdown Room" Open; To Keep Late Hours Thursdays |magazine=Women's Wear Daily |pages=2 |volume=82 |issue=73 |id={{ProQuest|1522635741}}}}</ref> and it subleased the seventh floor of number 742 to the perfumer [[Chanel]] Inc. the next year.<ref>{{cite magazine |date=February 25, 1952 |title=Chanel Slates Move |magazine=Women's Wear Daily |pages=46 |volume=84 |issue=38 |id={{ProQuest|1565412917}}}}</ref> During the early 1950s, Bergdorf Goodman also renovated its portion of the building as part of a five-year program. Workers relocated the elevators, installed an air-conditioning system, relocated various departments, and added several new departments.<ref>{{cite magazine |date=February 14, 1956 |title=Store Modernization: Five-Year Program Benefits Bergdorf: Thorough Revamping Of Store Necessary |magazine=Women's Wear Daily |pages=34 |volume=92 |issue=31 |id={{ProQuest|1523311816}}}}</ref>


Edwin Goodman died in 1953.<ref name="nyt-1953-08-20" /> His son Andrew moved into the penthouse apartment<ref name="p1523570712" /><ref name="andrewobit" /> and took over Bergdorf Goodman after his father's death.<ref name="p1523290260a" /><ref name="nyt-1955-01-04" /> Andrew Goodman announced in January 1955 that he would add the Miss Bergdorf specialty shop to the building.<ref name="p1523290260a">{{cite magazine |date=January 4, 1955 |title=Bergdorf Will Widen Scope In New Section: Moderate Price Apparel Setup Due |magazine=Women's Wear Daily |pages=1, 10 |volume=90 |issue=2 |id={{ProQuest|1523290260}} }}</ref><ref name="nyt-1955-01-04">{{Cite news |date=January 4, 1955 |title=Store Plans Expansion; Bergdorf Goodman Will Open Moderate Price Dress Unit |url=https://www.nytimes.com/1955/01/04/archives/store-plans-expansion-bergdorf-goodman-will-open-moderate-price.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802010728/https://www.nytimes.com/1955/01/04/archives/store-plans-expansion-bergdorf-goodman-will-open-moderate-price.html |url-status=live }}</ref> The work included installing two elevators,<ref name="nyt-1955-01-04" /> adding 15 fitting rooms,<ref name="p1540362996">{{cite magazine |last=Brady |first=James W. |date=November 1, 1955 |title=More Than Double Expectations: $2.5 Million in First Year Due at Miss Bergdorf Shop: Unit Sale Up. |magazine=Women's Wear Daily |pages=13 |volume=91 |issue=86 |id={{ProQuest|1540362996}} }}</ref> and redesigning the fifth floor in a [[Neoclassical architecture|neoclassical Regency]] style for $500,000.<ref name="p1328107752">For the architectural style, see {{cite news |date=June 30, 1955 |title='Miss Bergdorf' Will Offer New Viewpoint in Design |work=New York Herald Tribune |page=12 |issn=1941-0646 |id={{ProQuest|1328107752}} |postscript=none}}.
Edwin Goodman died in 1953.<ref name="nyt-1953-08-20" /> His son Andrew moved into the penthouse apartment<ref name="Dash 1971" /><ref name="Lambert 1993" /> and took over Bergdorf Goodman after his father's death.<ref name="Women's Wear Daily 1955" /><ref name="nyt-1955-01-04" /> Andrew Goodman announced in January 1955 that he would add the Miss Bergdorf specialty shop to the building.<ref name="Women's Wear Daily 1955">{{cite magazine |date=January 4, 1955 |title=Bergdorf Will Widen Scope In New Section: Moderate Price Apparel Setup Due |magazine=Women's Wear Daily |pages=1, 10 |volume=90 |issue=2 |id={{ProQuest|1523290260}}}}</ref><ref name="nyt-1955-01-04">{{Cite news |date=January 4, 1955 |title=Store Plans Expansion; Bergdorf Goodman Will Open Moderate Price Dress Unit |url=https://www.nytimes.com/1955/01/04/archives/store-plans-expansion-bergdorf-goodman-will-open-moderate-price.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802010728/https://www.nytimes.com/1955/01/04/archives/store-plans-expansion-bergdorf-goodman-will-open-moderate-price.html |url-status=live}}</ref> The work included installing two elevators,<ref name="nyt-1955-01-04" /> adding 15 fitting rooms,<ref name="Brady 1955">{{cite magazine |last=Brady |first=James W. |date=November 1, 1955 |title=More Than Double Expectations: $2.5 Million in First Year Due at Miss Bergdorf Shop: Unit Sale Up. |magazine=Women's Wear Daily |pages=13 |volume=91 |issue=86 |id={{ProQuest|1540362996}}}}</ref> and redesigning the fifth floor in a [[Neoclassical architecture|neoclassical Regency]] style for $500,000.<ref>For the architectural style, see {{cite news |date=June 30, 1955 |title='Miss Bergdorf' Will Offer New Viewpoint in Design |work=New York Herald Tribune |page=12 |issn=1941-0646 |id={{ProQuest|1328107752}} |postscript=none}}. For the price, see {{Cite news |date=June 30, 1955 |title='Miss Bergdorf' Shop to Open in August |url=https://www.nytimes.com/1955/06/30/archives/miss-bergdorf-shop-to-open-in-august.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802010728/https://www.nytimes.com/1955/06/30/archives/miss-bergdorf-shop-to-open-in-august.html |url-status=live}}</ref> The Miss Bergdorf shop opened that August, being the store's first major expansion in nearly three decades,<ref>{{cite magazine |last=Dash |first=Earl |date=August 18, 1955 |title=Bergdorf Woos Moderate-Price Trade: Costs Over Half Million. |magazine=Women's Wear Daily |pages=1, 52 |volume=91 |issue=34 |id={{ProQuest|1523298086}} |postscript=none}}; {{Cite news |last=Robertson |first=Nan |date=August 18, 1955 |title=Swank Store Opens Floor To the Young |url=https://www.nytimes.com/1955/08/18/archives/swank-store-opens-floor-to-the-young.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175809/https://www.nytimes.com/1955/08/18/archives/swank-store-opens-floor-to-the-young.html |url-status=live}}</ref> and quickly became popular.<ref name="Brady 1955" /> The building's hosiery department was expanded the same year.<ref>{{cite magazine |last=Siegelman |first=Stanley |date=May 20, 1955 |title=On the Main Floor …: Bergdorf Goodman Plans Major Expansion of Hose Operation: Novelty Items. |magazine=Women's Wear Daily |pages=10 |volume=90 |issue=99 |id={{ProQuest|1523303429}}}}</ref> Bergdorf Goodman announced in March 1959 that it would add {{Convert|21000|ft2}} by infilling an interior courtyard, [[Leaseback|leasing back]] the eighth floor of 742 Fifth Avenue from the Tailored Woman, and leasing the sixth floor of the Paris Theatre. This would provide space for an expansion of the beauty salon and bridal, corset, fur, men's, and shoe departments, in addition to a new children's department and additional dressing rooms.<ref name="New York Herald Tribune 1959">{{cite news |date=March 16, 1959 |title=Bergdorf Goodman Announces Expansion |work=New York Herald Tribune |page=A1 |issn=1941-0646 |id={{ProQuest|1327395947}}}}</ref><ref>{{cite magazine |date=March 16, 1959 |title=Expansion Plan Is Confirmed, at Bergdorf Goodman |magazine=Women's Wear Daily |pages=8 |volume=98 |issue=51 |id={{ProQuest|1565384416}}}}</ref> The company also planned to add three elevators to improve visitor flow.<ref name="New York Herald Tribune 1959" />

For the price, see {{Cite news |date=June 30, 1955 |title='Miss Bergdorf' Shop to Open in August |url=https://www.nytimes.com/1955/06/30/archives/miss-bergdorf-shop-to-open-in-august.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802010728/https://www.nytimes.com/1955/06/30/archives/miss-bergdorf-shop-to-open-in-august.html |url-status=live }}</ref> The Miss Bergdorf shop opened that August, being the store's first major expansion in nearly three decades,<ref name="p1523298086a">{{cite magazine |last=Dash |first=Earl |date=August 18, 1955 |title=Bergdorf Woos Moderate-Price Trade: Costs Over Half Million. |magazine=Women's Wear Daily |pages=1, 52 |volume=91 |issue=34 |id={{ProQuest|1523298086}} |postscript=none}}; {{Cite news |last=Robertson |first=Nan |date=August 18, 1955 |title=Swank Store Opens Floor To the Young |url=https://www.nytimes.com/1955/08/18/archives/swank-store-opens-floor-to-the-young.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175809/https://www.nytimes.com/1955/08/18/archives/swank-store-opens-floor-to-the-young.html |url-status=live }}</ref> and quickly became popular.<ref name="p1540362996" /> The building's hosiery department was expanded the same year.<ref name="p1523303429">{{cite magazine |last=Siegelman |first=Stanley |date=May 20, 1955 |title=On the Main Floor …: Bergdorf Goodman Plans Major Expansion of Hose Operation: Novelty Items. |magazine=Women's Wear Daily |pages=10 |volume=90 |issue=99 |id={{ProQuest|1523303429}} }}</ref> Bergdorf Goodman announced in March 1959 that it would add {{Convert|21000|ft2}} by infilling an interior courtyard, [[Leaseback|leasing back]] the eighth floor of 742 Fifth Avenue from the Tailored Woman, and leasing the sixth floor of the Paris Theatre. This would provide space for an expansion of the beauty salon and bridal, corset, fur, men's, and shoe departments, in addition to a new children's department and additional dressing rooms.<ref name="p1327395947">{{cite news |date=March 16, 1959 |title=Bergdorf Goodman Announces Expansion |work=New York Herald Tribune |page=A1 |issn=1941-0646 |id={{ProQuest|1327395947}} }}</ref><ref name="p1565384416">{{cite magazine |date=March 16, 1959 |title=Expansion Plan Is Confirmed, at Bergdorf Goodman |magazine=Women's Wear Daily |pages=8 |volume=98 |issue=51 |id={{ProQuest|1565384416}} }}</ref> The company also planned to add three elevators to improve visitor flow.<ref name="p1327395947" />


==== 1960s ====
==== 1960s ====
[[File:5_Av_Apr_2024_67.jpg|thumb|The building seen from 57th Street, with the Solow Building behind it]]
[[File:5_Av_Apr_2024_67.jpg|thumb|The building seen from 57th Street, with the Solow Building behind it]]
An antiques department opened within the building in October 1960,<ref name="p1324127834">{{cite news |date=October 12, 1960 |title='Elizabeth II's Table' Is at Bergdorf Goodman |work=New York Herald Tribune |page=25 |issn=1941-0646 |id={{ProQuest|1324127834}} |postscript=none}}; {{Cite news |last=Knox |first=Sanka |date=October 12, 1960 |title=Antiques Department Sparkles With New European Trophies |url=https://www.nytimes.com/1960/10/12/archives/antiques-department-sparkles-with-new-european-trophies.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200952/https://www.nytimes.com/1960/10/12/archives/antiques-department-sparkles-with-new-european-trophies.html |url-status=live }}</ref> and a beauty salon called the Coiffures American Salon was completed there two months later.<ref name="p1325120589">{{cite news |date=December 9, 1960 |title=Beauty Salon Is Last Word In Elegance |work=New York Herald Tribune |page=18 |issn=1941-0646 |id={{ProQuest|1325120589}} |postscript=none}}; {{Cite news |date=December 9, 1960 |title=Hair Style Is Designed For Opening of Salon |url=https://www.nytimes.com/1960/12/09/archives/hair-style-is-designed-for-opening-of-salon.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200953/https://www.nytimes.com/1960/12/09/archives/hair-style-is-designed-for-opening-of-salon.html |url-status=live }}</ref> The following August, Bergdorf Goodman opened its bridal salon and Wedgwood room on the building's fourth floor.<ref name="p1326902066">{{cite news |date=August 16, 1961 |title=New Room Is Opened at Bergdorf Goodman |work=New York Herald Tribune |page=16 |issn=1941-0646 |id={{ProQuest|1326902066}} |postscript=none}}; {{cite magazine |date=August 16, 1961 |title=Dresses: Better Fashion, Formal Fashions Dresses: Convertible Gowns In Bergdorf's New Bridal Salon |magazine=Women's Wear Daily |pages=52 |volume=103 |issue=32 |id={{ProQuest|1862263033}} }}</ref> A Christmas boutique in the building opened in late 1964,<ref name="nyt-1964-11-24">{{Cite news |date=November 24, 1964 |title=Children's Fashions Fill Christmas Shop |url=https://www.nytimes.com/1964/11/24/archives/childrens-fashions-fill-christmas-shop.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200953/https://www.nytimes.com/1964/11/24/archives/childrens-fashions-fill-christmas-shop.html |url-status=live }}</ref> and Andrew Goodman announced plans to modify the building the same year.<ref name="nyt-1964-12-29">{{Cite news |date=December 29, 1964 |title=Bergdorf Goodman Keeps Traditions Alive |url=https://www.nytimes.com/1964/12/29/archives/bergdorf-goodman-keeps-traditions-alive.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200954/https://www.nytimes.com/1964/12/29/archives/bergdorf-goodman-keeps-traditions-alive.html |url-status=live }}</ref> Employee facilities on the fifth floor were to be relocated to the roof to make way for stockrooms, and the first floor spaces would also be renovated.<ref name="nyt-1964-12-29" /> The BiGi department, which sold clothing for teenage girls, opened on the building's sixth floor in February 1966.<ref name="p1540393922">{{cite magazine |date=February 4, 1966 |title=Bergdorf's 'Bigi' Kicks Up Her Heels for Today's Debut |magazine=Women's Wear Daily |pages=23 |volume=112 |issue=25 |id={{ProQuest|1540393922}} |postscript=none}}; {{Cite news |last=Hausner) |first=The New York Times (by Edward |date=February 4, 1966 |title=Bigi Arrives On 6th Floor At Bergdorf; Black and White Decor |url=https://www.nytimes.com/1966/02/04/archives/bigi-arrives-on-6th-floor-at-bergdorf-black-and-white-decor.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803023243/https://www.nytimes.com/1966/02/04/archives/bigi-arrives-on-6th-floor-at-bergdorf-black-and-white-decor.html |url-status=live }}</ref>
An antiques department opened within the building in October 1960,<ref>{{cite news |date=October 12, 1960 |title='Elizabeth II's Table' Is at Bergdorf Goodman |work=New York Herald Tribune |page=25 |issn=1941-0646 |id={{ProQuest|1324127834}} |postscript=none}}; {{Cite news |last=Knox |first=Sanka |date=October 12, 1960 |title=Antiques Department Sparkles With New European Trophies |url=https://www.nytimes.com/1960/10/12/archives/antiques-department-sparkles-with-new-european-trophies.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200952/https://www.nytimes.com/1960/10/12/archives/antiques-department-sparkles-with-new-european-trophies.html |url-status=live}}</ref> and a beauty salon called the Coiffures American Salon was completed there two months later.<ref>{{cite news |date=December 9, 1960 |title=Beauty Salon Is Last Word In Elegance |work=New York Herald Tribune |page=18 |issn=1941-0646 |id={{ProQuest|1325120589}} |postscript=none}}; {{Cite news |date=December 9, 1960 |title=Hair Style Is Designed For Opening of Salon |url=https://www.nytimes.com/1960/12/09/archives/hair-style-is-designed-for-opening-of-salon.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200953/https://www.nytimes.com/1960/12/09/archives/hair-style-is-designed-for-opening-of-salon.html |url-status=live}}</ref> The following August, Bergdorf Goodman opened its bridal salon and Wedgwood room on the building's fourth floor.<ref>{{cite news |date=August 16, 1961 |title=New Room Is Opened at Bergdorf Goodman |work=New York Herald Tribune |page=16 |issn=1941-0646 |id={{ProQuest|1326902066}} |postscript=none}}; {{cite magazine |date=August 16, 1961 |title=Dresses: Better Fashion, Formal Fashions Dresses: Convertible Gowns In Bergdorf's New Bridal Salon |magazine=Women's Wear Daily |pages=52 |volume=103 |issue=32 |id={{ProQuest|1862263033}}}}</ref> A Christmas boutique in the building opened in late 1964,<ref>{{Cite news |date=November 24, 1964 |title=Children's Fashions Fill Christmas Shop |url=https://www.nytimes.com/1964/11/24/archives/childrens-fashions-fill-christmas-shop.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200953/https://www.nytimes.com/1964/11/24/archives/childrens-fashions-fill-christmas-shop.html |url-status=live}}</ref> and Andrew Goodman announced plans to modify the building the same year.<ref name="nyt-1964-12-29">{{Cite news |date=December 29, 1964 |title=Bergdorf Goodman Keeps Traditions Alive |url=https://www.nytimes.com/1964/12/29/archives/bergdorf-goodman-keeps-traditions-alive.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200954/https://www.nytimes.com/1964/12/29/archives/bergdorf-goodman-keeps-traditions-alive.html |url-status=live}}</ref> Employee facilities on the fifth floor were to be relocated to the roof to make way for stockrooms, and the first floor spaces would also be renovated.<ref name="nyt-1964-12-29" /> The BiGi department, which sold clothing for teenage girls, opened on the building's sixth floor in February 1966.<ref>{{cite magazine |date=February 4, 1966 |title=Bergdorf's 'Bigi' Kicks Up Her Heels for Today's Debut |magazine=Women's Wear Daily |pages=23 |volume=112 |issue=25 |id={{ProQuest|1540393922}} |postscript=none}}; {{Cite news |last=Hausner) |first=The New York Times (by Edward |date=February 4, 1966 |title=Bigi Arrives On 6th Floor At Bergdorf; Black and White Decor |url=https://www.nytimes.com/1966/02/04/archives/bigi-arrives-on-6th-floor-at-bergdorf-black-and-white-decor.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803023243/https://www.nytimes.com/1966/02/04/archives/bigi-arrives-on-6th-floor-at-bergdorf-black-and-white-decor.html |url-status=live}}</ref>


Tailored Woman announced that it would close its store at 742 Fifth Avenue in 1967.<ref>{{Cite news |last=Sloane |first=Leonard |date=November 13, 1967 |title=Tailored Woman to Quit Business; Will Close by Jan. 31 After 48 Years on Fifth Avenue |url=https://www.nytimes.com/1967/11/13/archives/tailored-woman-to-quit-business-will-close-by-jan-31-after-48-years.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200952/https://www.nytimes.com/1967/11/13/archives/tailored-woman-to-quit-business-will-close-by-jan-31-after-48-years.html |url-status=live }}</ref> Bergdorf Goodman bought out the Tailored Woman's lease<ref name="nyt-1967-11-15">{{Cite news |last=Sloane |first=Leonard |date=November 15, 1967 |title=Bergdorf Relates 5th Ave. Plans |url=https://www.nytimes.com/1967/11/15/archives/bergdorf-relates-5th-ave-plans-bergdorf-relates-5th-ave-plans.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200951/https://www.nytimes.com/1967/11/15/archives/bergdorf-relates-5th-ave-plans-bergdorf-relates-5th-ave-plans.html |url-status=live }}</ref><ref name="p1523622284">{{cite magazine |date=November 14, 1967 |title=Bergdorf Has A Block Of Futures On 57th St.: Bergdorf Has a Full Block Of Futures on 57th Street |magazine=Women's Wear Daily |pages=1, 16, 51 |volume=115 |issue=221 |id={{ProQuest|1523622284}} }}</ref> and announced that it would spend $2.5 million to add around {{Convert|50000|ft2}} to the store.<ref name="p1523622284" /><ref name="p118330331">{{cite news |last=Lubasch |first=Arnold H. |date=February 25, 1968 |title=Bergdorf's Expands Through Walls of Its Citadel of Fashion |work=The New York Times |page=R6 |issn=0362-4331 |id={{ProQuest|118330331}} }}</ref> Bergdorf Goodman hired Percy Cashmore to design the renovation. The project added a new entrance and a men's department along 57th Street, and it also involved demolishing some interior walls and stairs. Van Cleef & Arpels was relocated to the corner of Fifth Avenue and 57th Street, while Chanel remained on the seventh floor.<ref name="p118330331" /> Several departments were expanded, including the couture department on the second story,<ref name="p1523592224">{{cite magazine |last=Hanenberg |first=Paul |date=May 13, 1969 |title=Bergdorf Has Couture Plans |magazine=Women's Wear Daily |pages=1, 31 |volume=118 |issue=94 |id={{ProQuest|1523592224}} }}</ref> Miss Bergdorf on the fifth story,<ref name="nyt-1968-11-20" /> and BiGi on the sixth story.<ref name="p1523561297a">{{cite magazine |date=February 10, 1969 |title=Bergdorf Expects Bigi Expansion To Triple Sales |magazine=Women's Wear Daily |pages=6 |volume=118 |issue=28 |id={{ProQuest|1523561297}} |postscript=none}}; {{Cite news |last=Klemesrud |first=Judy |date=February 8, 1969 |title=Rock Party Celebrates a Bigger Bigi |url=https://www.nytimes.com/1969/02/08/archives/rock-party-celebrates-a-bigger-bigi.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803023242/https://www.nytimes.com/1969/02/08/archives/rock-party-celebrates-a-bigger-bigi.html |url-status=live }}</ref> The enlarged men's salon and a new entrance opened in November 1968.<ref name="nyt-1968-11-20">{{Cite news |last=Barmash |first=Isadore |date=November 20, 1968 |title=Male Comes Into His Own in Bergdorf's Expansion |url=https://www.nytimes.com/1968/11/20/archives/male-comes-into-his-own-in-bergdorfs-expansion-bergdorfs-puts.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803011703/https://www.nytimes.com/1968/11/20/archives/male-comes-into-his-own-in-bergdorfs-expansion-bergdorfs-puts.html |url-status=live }}</ref> The BiGi department reopened the next February,<ref name="p1523561297a" /> and several other departments reopened later in 1969.<ref name="nyt-1969-09-08">{{Cite news |last=Barmash |first=Isadore |date=September 8, 1969 |title=Bergdorf Goodman: Still Elegantly Single |url=https://www.nytimes.com/1969/09/08/archives/bergdorf-goodman-still-elegantly-single-bergdorfs-goes-independent.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803011703/https://www.nytimes.com/1969/09/08/archives/bergdorf-goodman-still-elegantly-single-bergdorfs-goes-independent.html |url-status=live }}</ref> By then, several real-estate developers had expressed interest in buying the building.<ref name="p1523583999">{{cite magazine |date=October 28, 1969 |title=Focus: The Bergdorf Story, How Good Is Goodman |magazine=Women's Wear Daily |pages=1, 38 |volume=119 |issue=83 |id={{ProQuest|1523583999}} }}</ref><ref name="p156602586">{{cite news |last=Auerbach |first=Alexander |date=March 25, 1971 |title=Broadway-Hale Plans Merger With Bergdorf's |work=Los Angeles Times |pages=E13 |issn=0458-3035 |id={{ProQuest|156602586}} |postscript=none}}; {{Cite news |last=Sloane |first=Leonard |date=March 25, 1971 |title=West Coast Chain To Buy Bergdorf's |url=https://www.nytimes.com/1971/03/25/archives/west-coast-chain-to-buy-bergdorfs-bergdorf-goodman-to-be-bought-by.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908021345/https://www.nytimes.com/1971/03/25/archives/west-coast-chain-to-buy-bergdorfs-bergdorf-goodman-to-be-bought-by.html |url-status=live }}</ref> These included [[Sheldon Solow]], who unsuccessfully tried to buy the site while developing the Solow Building next door.<ref name="n79987459a">{{Cite news |last=Duggan |first=Dennis |date=November 5, 1970 |title=Waving a White Flag on 5th Ave. |url=https://www.newspapers.com/article/newsday-nassau-edition-waving-a-white/79987459/ |access-date=August 4, 2024 |work=Newsday |pages=95, [https://www.newspapers.com/clip/79987692/5th-ave/ 91] |postscript=none |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175815/https://www.newspapers.com/article/newsday-nassau-edition-waving-a-white/79987459/ |url-status=live}}; {{Cite news |last=Whitehouse |first=Franklin |date=March 29, 1970 |title=A 'Loner' Is Building on 57th St. |url=https://www.nytimes.com/1970/03/29/archives/a-loner-is-building-on-57th-st-a-loner-is-building-on-57th-street.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803023859/https://www.nytimes.com/1970/03/29/archives/a-loner-is-building-on-57th-st-a-loner-is-building-on-57th-street.html |url-status=live }}</ref>
Tailored Woman announced that it would close its store at 742 Fifth Avenue in 1967.<ref>{{Cite news |last=Sloane |first=Leonard |date=November 13, 1967 |title=Tailored Woman to Quit Business; Will Close by Jan. 31 After 48 Years on Fifth Avenue |url=https://www.nytimes.com/1967/11/13/archives/tailored-woman-to-quit-business-will-close-by-jan-31-after-48-years.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200952/https://www.nytimes.com/1967/11/13/archives/tailored-woman-to-quit-business-will-close-by-jan-31-after-48-years.html |url-status=live}}</ref> Bergdorf Goodman bought out the Tailored Woman's lease<ref>{{Cite news |last=Sloane |first=Leonard |date=November 15, 1967 |title=Bergdorf Relates 5th Ave. Plans |url=https://www.nytimes.com/1967/11/15/archives/bergdorf-relates-5th-ave-plans-bergdorf-relates-5th-ave-plans.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 2, 2024 |archive-url=https://web.archive.org/web/20240802200951/https://www.nytimes.com/1967/11/15/archives/bergdorf-relates-5th-ave-plans-bergdorf-relates-5th-ave-plans.html |url-status=live}}</ref><ref name="Women's Wear Daily 1967">{{cite magazine |date=November 14, 1967 |title=Bergdorf Has A Block Of Futures On 57th St.: Bergdorf Has a Full Block Of Futures on 57th Street |magazine=Women's Wear Daily |pages=1, 16, 51 |volume=115 |issue=221 |id={{ProQuest|1523622284}}}}</ref> and announced that it would spend $2.5 million to add around {{Convert|50000|ft2}} to the store.<ref name="Women's Wear Daily 1967" /><ref name="Lubasch 1968">{{cite news |last=Lubasch |first=Arnold H. |date=February 25, 1968 |title=Bergdorf's Expands Through Walls of Its Citadel of Fashion |work=The New York Times |page=R6 |issn=0362-4331 |id={{ProQuest|118330331}}}}</ref> Bergdorf Goodman hired Percy Cashmore to design the renovation. The project added a new entrance and a men's department along 57th Street, and it also involved demolishing some interior walls and stairs. Van Cleef & Arpels was relocated to the corner of Fifth Avenue and 57th Street, while Chanel remained on the seventh floor.<ref name="Lubasch 1968" /> Several departments were expanded, including the couture department on the second story,<ref>{{cite magazine |last=Hanenberg |first=Paul |date=May 13, 1969 |title=Bergdorf Has Couture Plans |magazine=Women's Wear Daily |pages=1, 31 |volume=118 |issue=94 |id={{ProQuest|1523592224}}}}</ref> Miss Bergdorf on the fifth story,<ref name="nyt-1968-11-20" /> and BiGi on the sixth story.<ref name="Women's Wear Daily 1969">{{cite magazine |date=February 10, 1969 |title=Bergdorf Expects Bigi Expansion To Triple Sales |magazine=Women's Wear Daily |pages=6 |volume=118 |issue=28 |id={{ProQuest|1523561297}} |postscript=none}}; {{Cite news |last=Klemesrud |first=Judy |date=February 8, 1969 |title=Rock Party Celebrates a Bigger Bigi |url=https://www.nytimes.com/1969/02/08/archives/rock-party-celebrates-a-bigger-bigi.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803023242/https://www.nytimes.com/1969/02/08/archives/rock-party-celebrates-a-bigger-bigi.html |url-status=live}}</ref> The enlarged men's salon and a new entrance opened in November 1968.<ref name="nyt-1968-11-20">{{Cite news |last=Barmash |first=Isadore |date=November 20, 1968 |title=Male Comes Into His Own in Bergdorf's Expansion |url=https://www.nytimes.com/1968/11/20/archives/male-comes-into-his-own-in-bergdorfs-expansion-bergdorfs-puts.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803011703/https://www.nytimes.com/1968/11/20/archives/male-comes-into-his-own-in-bergdorfs-expansion-bergdorfs-puts.html |url-status=live}}</ref> The BiGi department reopened the next February,<ref name="Women's Wear Daily 1969" /> and several other departments reopened later in 1969.<ref>{{Cite news |last=Barmash |first=Isadore |date=September 8, 1969 |title=Bergdorf Goodman: Still Elegantly Single |url=https://www.nytimes.com/1969/09/08/archives/bergdorf-goodman-still-elegantly-single-bergdorfs-goes-independent.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803011703/https://www.nytimes.com/1969/09/08/archives/bergdorf-goodman-still-elegantly-single-bergdorfs-goes-independent.html |url-status=live}}</ref> By then, several real-estate developers had expressed interest in buying the building.<ref>{{cite magazine |date=October 28, 1969 |title=Focus: The Bergdorf Story, How Good Is Goodman |magazine=Women's Wear Daily |pages=1, 38 |volume=119 |issue=83 |id={{ProQuest|1523583999}}}}</ref><ref name="Auerbach 1971">{{cite news |last=Auerbach |first=Alexander |date=March 25, 1971 |title=Broadway-Hale Plans Merger With Bergdorf's |work=Los Angeles Times |pages=E13 |issn=0458-3035 |id={{ProQuest|156602586}} |postscript=none}}; {{Cite news |last=Sloane |first=Leonard |date=March 25, 1971 |title=West Coast Chain To Buy Bergdorf's |url=https://www.nytimes.com/1971/03/25/archives/west-coast-chain-to-buy-bergdorfs-bergdorf-goodman-to-be-bought-by.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908021345/https://www.nytimes.com/1971/03/25/archives/west-coast-chain-to-buy-bergdorfs-bergdorf-goodman-to-be-bought-by.html |url-status=live}}</ref> These included [[Sheldon Solow]], who unsuccessfully tried to buy the site while developing the Solow Building next door.<ref>{{Cite news |last=Duggan |first=Dennis |date=November 5, 1970 |title=Waving a White Flag on 5th Ave. |url=https://www.newspapers.com/article/newsday-nassau-edition-waving-a-white/79987459/ |access-date=August 4, 2024 |work=Newsday |pages=95, [https://www.newspapers.com/clip/79987692/5th-ave/ 91] |postscript=none |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806175815/https://www.newspapers.com/article/newsday-nassau-edition-waving-a-white/79987459/ |url-status=live}}; {{Cite news |last=Whitehouse |first=Franklin |date=March 29, 1970 |title=A 'Loner' Is Building on 57th St. |url=https://www.nytimes.com/1970/03/29/archives/a-loner-is-building-on-57th-st-a-loner-is-building-on-57th-street.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803023859/https://www.nytimes.com/1970/03/29/archives/a-loner-is-building-on-57th-st-a-loner-is-building-on-57th-street.html |url-status=live}}</ref>


==== 1970s and 1980s ====
==== 1970s and 1980s ====
The furniture shop Mallett & Son began leasing part of the building's second floor in 1970.<ref name="p550392364">{{cite news |last=Sheppard |first=Eugenia |date=February 26, 1970 |title=He's Certainly No Antique |work=The Hartford Courant |page=41 |issn=1047-4153 |id={{ProQuest|550392364}} |postscript=none}}; {{Cite news |last=Emerson |first=Gloria |date=January 13, 1970 |title=Bergdorf's Importing an Antiques Shop |url=https://www.nytimes.com/1970/01/13/archives/bergdorfs-importing-an-antiques-shop.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803190827/https://www.nytimes.com/1970/01/13/archives/bergdorfs-importing-an-antiques-shop.html |url-status=live }}</ref> [[Broadway-Hale Stores]] proposed acquiring Bergdorf Goodman in 1971 and leasing the building back from Andrew Goodman.<ref name="p156602586" /> According to Goodman, if the [[Federal Trade Commission]] (FTC) had not approved the merger, he would have needed to convert the Bergdorf Goodman Building to an office building.<ref name="nyt-1972-02-04">{{Cite news |last=Barmash |first=Isadore |date=February 4, 1972 |title=F.T.C. Is Told Bergdorf's Was Offered to 3 Retailers |url=https://www.nytimes.com/1972/02/04/archives/ftc-is-told-bergdorfs-was-offered-to-3-retailers-bergdorfs-offer.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803190827/https://www.nytimes.com/1972/02/04/archives/ftc-is-told-bergdorfs-was-offered-to-3-retailers-bergdorfs-offer.html |url-status=live }}</ref><ref name="p1523619865">{{cite magazine |last=Taylor |first=Hal |date=April 5, 1972 |title=FTC To Approve Bergdorf, B-H Tie |magazine=Women's Wear Daily |pages=1, 38 |volume=124 |issue=67 |id={{ProQuest|1523619865}} }}</ref> After the FTC approved the acquisition the next year,<ref name="p1523619865" /><ref name="p133647487">{{cite news |date=April 14, 1972 |title=Broadway-Hale Stores Allowed by FTC to Buy Bergdorf Goodman Co.: Panel Agrees New York Retailer Likely Would Close Without Merger for Lack of Funding |work=The Wall Street Journal |page=30 |issn=0099-9660 |id={{ProQuest|133647487}} |postscript=none}}; {{Cite news |last=Barmash |first=Isadore |date=April 13, 1972 |title=Approval of Bergdorf Store Sale To Broadway-Hale Due Today |url=https://www.nytimes.com/1972/04/13/archives/approval-of-bergdorf-store-sale-to-broadwayhale-due-today-approval.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803190825/https://www.nytimes.com/1972/04/13/archives/approval-of-bergdorf-store-sale-to-broadwayhale-due-today-approval.html |url-status=live }}</ref> Goodman leased the building to Broadway-Hale and continued to live in the penthouse apartment atop the building.<ref name="p1523570712">{{cite magazine |last=Dash |first=Earl A. |date=March 25, 1971 |title=Broadway-Hale Buys Bergdorf's: Goodman Talked To Marcus,Liked Deal N-M Got: The Same Family |magazine=Women's Wear Daily |pages=1, 11 |volume=122 |issue=58 |id={{ProQuest|1523570712}} }}</ref><ref name="andrewobit">{{cite news |title=Andrew Goodman, 86, Bergdorf's Innovator, Dies |first=Bruce |last=Lambert |url=https://www.nytimes.com/1993/04/05/obituaries/andrew-goodman-86-bergdorf-s-innovator-dies.html |newspaper=The New York Times |date=April 5, 1993 |access-date=November 19, 2011 |archive-date=June 13, 2013 |archive-url=https://web.archive.org/web/20130613103807/http://www.nytimes.com/1993/04/05/obituaries/andrew-goodman-86-bergdorf-s-innovator-dies.html |url-status=live }}</ref> Under the terms of the lease, Broadway-Hale could not sell items at other stores in Manhattan that were also being sold at the Bergdorf Goodman Building.<ref name="p1445658919">{{cite magazine |id={{ProQuest|1445658919}} |title=Goodman Expects N-M Fur Sale Settlement |volume=150 |issue=4 |date=July 8, 1985 |pages=6 |magazine=Women's Wear Daily |postscript=none}}; {{Cite news |last=Barmash |first=Isadore |date=July 6, 1985 |title=A Dispute on Neiman Fur Sale |url=https://www.nytimes.com/1985/07/06/business/a-dispute-on-neiman-fur-sale.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 22, 2017 |archive-url=https://web.archive.org/web/20171122023347/http://www.nytimes.com/1985/07/06/business/a-dispute-on-neiman-fur-sale.html |url-status=live }}</ref> The Goodman family later revoked this lease restriction after the [[Neiman Marcus]] chain acquired Bergdorf Goodman and paid the family off.<ref>{{cite web |last=Moin |first=David |date=May 23, 2016 |title=Wooing Neiman Marcus: How Hudson Yards Landed Its Luxury Anchor |url=https://wwd.com/business-news/retail/neiman-marcus-hudson-yards-design-10432419/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191808/https://wwd.com/business-news/retail/neiman-marcus-hudson-yards-design-10432419/ |url-status=live }}</ref> [[File:5_Av_Apr_2024_63.jpg|thumb|The entrance on Fifth Avenue]]
The furniture shop Mallett & Son began leasing part of the building's second floor in 1970.<ref>{{cite news |last=Sheppard |first=Eugenia |date=February 26, 1970 |title=He's Certainly No Antique |work=The Hartford Courant |page=41 |issn=1047-4153 |id={{ProQuest|550392364}} |postscript=none}}; {{Cite news |last=Emerson |first=Gloria |date=January 13, 1970 |title=Bergdorf's Importing an Antiques Shop |url=https://www.nytimes.com/1970/01/13/archives/bergdorfs-importing-an-antiques-shop.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803190827/https://www.nytimes.com/1970/01/13/archives/bergdorfs-importing-an-antiques-shop.html |url-status=live}}</ref> [[Broadway-Hale Stores]] proposed acquiring Bergdorf Goodman in 1971 and leasing the building back from Andrew Goodman.<ref name="Auerbach 1971" /> According to Goodman, if the [[Federal Trade Commission]] (FTC) had not approved the merger, he would have needed to convert the Bergdorf Goodman Building to an office building.<ref name="nyt-1972-02-04">{{Cite news |last=Barmash |first=Isadore |date=February 4, 1972 |title=F.T.C. Is Told Bergdorf's Was Offered to 3 Retailers |url=https://www.nytimes.com/1972/02/04/archives/ftc-is-told-bergdorfs-was-offered-to-3-retailers-bergdorfs-offer.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803190827/https://www.nytimes.com/1972/02/04/archives/ftc-is-told-bergdorfs-was-offered-to-3-retailers-bergdorfs-offer.html |url-status=live}}</ref><ref name="Taylor 1972">{{cite magazine |last=Taylor |first=Hal |date=April 5, 1972 |title=FTC To Approve Bergdorf, B-H Tie |magazine=Women's Wear Daily |pages=1, 38 |volume=124 |issue=67 |id={{ProQuest|1523619865}}}}</ref> After the FTC approved the acquisition the next year,<ref name="Taylor 1972" /><ref>{{cite news |date=April 14, 1972 |title=Broadway-Hale Stores Allowed by FTC to Buy Bergdorf Goodman Co.: Panel Agrees New York Retailer Likely Would Close Without Merger for Lack of Funding |work=The Wall Street Journal |page=30 |issn=0099-9660 |id={{ProQuest|133647487}} |postscript=none}}; {{Cite news |last=Barmash |first=Isadore |date=April 13, 1972 |title=Approval of Bergdorf Store Sale To Broadway-Hale Due Today |url=https://www.nytimes.com/1972/04/13/archives/approval-of-bergdorf-store-sale-to-broadwayhale-due-today-approval.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803190825/https://www.nytimes.com/1972/04/13/archives/approval-of-bergdorf-store-sale-to-broadwayhale-due-today-approval.html |url-status=live}}</ref> Goodman leased the building to Broadway-Hale and continued to live in the penthouse apartment atop the building.<ref name="Dash 1971">{{cite magazine |last=Dash |first=Earl A. |date=March 25, 1971 |title=Broadway-Hale Buys Bergdorf's: Goodman Talked To Marcus,Liked Deal N-M Got: The Same Family |magazine=Women's Wear Daily |pages=1, 11 |volume=122 |issue=58 |id={{ProQuest|1523570712}}}}</ref><ref name="Lambert 1993">{{cite news |title=Andrew Goodman, 86, Bergdorf's Innovator, Dies |first=Bruce |last=Lambert |url=https://www.nytimes.com/1993/04/05/obituaries/andrew-goodman-86-bergdorf-s-innovator-dies.html |newspaper=The New York Times |date=April 5, 1993 |access-date=November 19, 2011 |archive-date=June 13, 2013 |archive-url=https://web.archive.org/web/20130613103807/http://www.nytimes.com/1993/04/05/obituaries/andrew-goodman-86-bergdorf-s-innovator-dies.html |url-status=live}}</ref> Under the terms of the lease, Broadway-Hale could not sell items at other stores in Manhattan that were also being sold at the Bergdorf Goodman Building.<ref>{{cite magazine |id={{ProQuest|1445658919}} |title=Goodman Expects N-M Fur Sale Settlement |volume=150 |issue=4 |date=July 8, 1985 |pages=6 |magazine=Women's Wear Daily |postscript=none}}; {{Cite news |last=Barmash |first=Isadore |date=July 6, 1985 |title=A Dispute on Neiman Fur Sale |url=https://www.nytimes.com/1985/07/06/business/a-dispute-on-neiman-fur-sale.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 22, 2017 |archive-url=https://web.archive.org/web/20171122023347/http://www.nytimes.com/1985/07/06/business/a-dispute-on-neiman-fur-sale.html |url-status=live}}</ref> The Goodman family later revoked this lease restriction after the [[Neiman Marcus]] chain acquired Bergdorf Goodman and paid the family off.<ref>{{cite web |last=Moin |first=David |date=May 23, 2016 |title=Wooing Neiman Marcus: How Hudson Yards Landed Its Luxury Anchor |url=https://wwd.com/business-news/retail/neiman-marcus-hudson-yards-design-10432419/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191808/https://wwd.com/business-news/retail/neiman-marcus-hudson-yards-design-10432419/ |url-status=live}}</ref> [[File:5_Av_Apr_2024_63.jpg|thumb|The entrance on Fifth Avenue]]
During the mid-1970s, an expanded men's department opened on the second floor,<ref name="p119687718">{{cite news |last=Morris |first=Bernardine |date=February 16, 1973 |title=Now There's Still Another Place to Look for Men's Clothes |work=The New York Times |page=44 |issn=0362-4331 |id={{ProQuest|119687718}} }}</ref> and Bergdorf Goodman also moved and expanded its cosmetics department.<ref name="p1699897658">{{cite magazine |last=McEvoy |first=Marian |date=July 7, 1975 |title=The Cosmetics: Bergdorf's Up-Front Cosmetic Move A Winner |magazine=Women's Wear Daily |pages=12 |volume=131 |issue=4 |id={{ProQuest|1699897658}} }}</ref> Several other departments were expanded or relocated, and the Sixth Sense contemporary-fashion department was added to the sixth floor.<ref name="p1700011110">{{cite magazine |last=Merris |first=Mary |date=September 12, 1977 |title=Five On Fifth: Who's On First?: Bergdorf Goodman |magazine=Women's Wear Daily |pages=1, 6–9 |volume=135 |issue=50 |id={{ProQuest|1700011110}} }}</ref> These renovations cost a total of $15 million.<ref name="p1434254627">{{cite magazine |last=Moin |first=David |date=April 24, 2003 |title=In Tough Times, Bergdorf's Restores |magazine=Women's Wear Daily |pages=3, 14 |volume=185 |issue=84 |id={{ProQuest|1434254627}} }}</ref> Bergdorf Goodman shut down the fur-manufacturing facility on the seventh floor in 1976.<ref name="p1627479756">{{cite magazine |last=Parker |first=Sandy |date=January 20, 1976 |title=The Furs: Bergdorf to close its fur factory |magazine=Women's Wear Daily |pages=1, 21 |volume=132 |issue=12 |id={{ProQuest|1627479756}} }}</ref> The company announced plans for a haute couture department on the second floor in 1977,<ref>{{Cite news |date=February 6, 1977 |title=Bergdorf's Returns to Haute Couture |url=https://www.nytimes.com/1977/02/06/archives/bergdorfs-returns-to-haute-couture.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803204636/https://www.nytimes.com/1977/02/06/archives/bergdorfs-returns-to-haute-couture.html |url-status=live }}</ref> and several storefronts for European design firms opened on that story the next year.<ref name="p1627277308">{{cite magazine |last=Ettorre |first=Barbara |date=April 19, 1978 |title=Bergdorfs European floor has luxe theme: Bergdorf Goodman emphasizes luxury in floor of European designer shops |magazine=Women's Wear Daily |pages=1, 18 |volume=136 |issue=79 |id={{ProQuest|1627277308}} |postscript=none}}; {{Cite news |last=Taylor |first=Angela |date=April 22, 1978 |title=They Ate, Drank And Were Charitable |url=https://www.nytimes.com/1978/04/22/archives/they-ate-drank-and-were-charitable-a-tour-too.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1978/04/22/archives/they-ate-drank-and-were-charitable-a-tour-too.html |url-status=live }}</ref> The building originally had 15 such shops, many of which became highly profitable.<ref name="nyt-1982-02-27">{{Cite news |last=Barmash |first=Isadore |date=February 27, 1982 |title=Bergdorf Bets on One Store |url=https://www.nytimes.com/1982/02/27/business/bergdorf-bets-on-one-store.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214549/https://www.nytimes.com/1982/02/27/business/bergdorf-bets-on-one-store.html |url-status=live }}</ref> Several entire floors had been renovated by 1980,<ref name="nyt-1980-08-11">{{Cite news |last=Taylor |first=Angela |date=August 11, 1980 |title=For Delegates and Others, a Guide to New York's Emporiums |url=https://www.nytimes.com/1980/08/11/archives/for-delegates-and-others-a-guide-to-new-yorks-emporiums-macys.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1980/08/11/archives/for-delegates-and-others-a-guide-to-new-yorks-emporiums-macys.html |url-status=live }}</ref> and Bergdorf Goodman was also planning an extensive renovation, having closed its only other store in [[White Plains, New York]].<ref name="p1445514765">{{cite magazine |last=Anderson |first=Lisa |date=October 9, 1981 |title=Bergdorfs Renovation: $15 Million: Bergdorfs To Increase Selling Space 50% |magazine=Women's Wear Daily |pages=1, 20 |volume=142 |issue=71 |id={{ProQuest|1445514765}} }}</ref> By then, the company had outgrown the building's selling space.<ref name=":0" />
During the mid-1970s, an expanded men's department opened on the second floor,<ref>{{cite news |last=Morris |first=Bernardine |date=February 16, 1973 |title=Now There's Still Another Place to Look for Men's Clothes |work=The New York Times |page=44 |issn=0362-4331 |id={{ProQuest|119687718}}}}</ref> and Bergdorf Goodman also moved and expanded its cosmetics department.<ref>{{cite magazine |last=McEvoy |first=Marian |date=July 7, 1975 |title=The Cosmetics: Bergdorf's Up-Front Cosmetic Move A Winner |magazine=Women's Wear Daily |pages=12 |volume=131 |issue=4 |id={{ProQuest|1699897658}}}}</ref> Several other departments were expanded or relocated, and the Sixth Sense contemporary-fashion department was added to the sixth floor.<ref>{{cite magazine |last=Merris |first=Mary |date=September 12, 1977 |title=Five On Fifth: Who's On First?: Bergdorf Goodman |magazine=Women's Wear Daily |pages=1, 6–9 |volume=135 |issue=50 |id={{ProQuest|1700011110}}}}</ref> These renovations cost a total of $15 million.<ref name="Moin 2003">{{cite magazine |last=Moin |first=David |date=April 24, 2003 |title=In Tough Times, Bergdorf's Restores |magazine=Women's Wear Daily |pages=3, 14 |volume=185 |issue=84 |id={{ProQuest|1434254627}}}}</ref> Bergdorf Goodman shut down the fur-manufacturing facility on the seventh floor in 1976.<ref>{{cite magazine |last=Parker |first=Sandy |date=January 20, 1976 |title=The Furs: Bergdorf to close its fur factory |magazine=Women's Wear Daily |pages=1, 21 |volume=132 |issue=12 |id={{ProQuest|1627479756}}}}</ref> The company announced plans for a haute couture department on the second floor in 1977,<ref>{{Cite news |date=February 6, 1977 |title=Bergdorf's Returns to Haute Couture |url=https://www.nytimes.com/1977/02/06/archives/bergdorfs-returns-to-haute-couture.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803204636/https://www.nytimes.com/1977/02/06/archives/bergdorfs-returns-to-haute-couture.html |url-status=live}}</ref> and several storefronts for European design firms opened on that story the next year.<ref>{{cite magazine |last=Ettorre |first=Barbara |date=April 19, 1978 |title=Bergdorfs European floor has luxe theme: Bergdorf Goodman emphasizes luxury in floor of European designer shops |magazine=Women's Wear Daily |pages=1, 18 |volume=136 |issue=79 |id={{ProQuest|1627277308}} |postscript=none}}; {{Cite news |last=Taylor |first=Angela |date=April 22, 1978 |title=They Ate, Drank And Were Charitable |url=https://www.nytimes.com/1978/04/22/archives/they-ate-drank-and-were-charitable-a-tour-too.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1978/04/22/archives/they-ate-drank-and-were-charitable-a-tour-too.html |url-status=live}}</ref> The building originally had 15 such shops, many of which became highly profitable.<ref name="nyt-1982-02-27">{{Cite news |last=Barmash |first=Isadore |date=February 27, 1982 |title=Bergdorf Bets on One Store |url=https://www.nytimes.com/1982/02/27/business/bergdorf-bets-on-one-store.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214549/https://www.nytimes.com/1982/02/27/business/bergdorf-bets-on-one-store.html |url-status=live}}</ref> Several entire floors had been renovated by 1980,<ref name="nyt-1980-08-11">{{Cite news |last=Taylor |first=Angela |date=August 11, 1980 |title=For Delegates and Others, a Guide to New York's Emporiums |url=https://www.nytimes.com/1980/08/11/archives/for-delegates-and-others-a-guide-to-new-yorks-emporiums-macys.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1980/08/11/archives/for-delegates-and-others-a-guide-to-new-yorks-emporiums-macys.html |url-status=live}}</ref> and Bergdorf Goodman was also planning an extensive renovation, having closed its only other store in [[White Plains, New York]].<ref name="Anderson 1981">{{cite magazine |last=Anderson |first=Lisa |date=October 9, 1981 |title=Bergdorfs Renovation: $15 Million: Bergdorfs To Increase Selling Space 50% |magazine=Women's Wear Daily |pages=1, 20 |volume=142 |issue=71 |id={{ProQuest|1445514765}}}}</ref> By then, the company had outgrown the building's selling space.<ref name="Hollie 1984" />


In 1981, Bergdorf Goodman announced a $15 million renovation of the Fifth Avenue flagship store. The project involved building a main entrance on Fifth Avenue, relocating the store's offices to a neighboring building, and expanding selling space by up to 50 percent.<ref name="p1445514765" /><ref name="nyt-1981-10-12">{{Cite news |last=Barmash |first=Isadore |date=October 12, 1981 |title=Bergdorf is Planning Renovation |url=https://www.nytimes.com/1981/10/12/business/bergdorf-is-planning-renovation.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214551/https://www.nytimes.com/1981/10/12/business/bergdorf-is-planning-renovation.html |url-status=live }}</ref> The seventh floor was expanded, and new escalators linked the first floor to the expanded seventh floor.<ref name="p1445514765" /><ref name="Luckel 2019 a348">{{cite web |last=Luckel |first=Madeleine |date=April 22, 2019 |title=Bergdorf's Ira Neimark Left a Lasting Impact on New York Design with the Seventh-Floor Home Department |url=https://www.architecturaldigest.com/story/bergdorf-goodmans-ira-neimark-left-a-lasting-impact-on-new-york-design-with-the-seventh-floor-home-department |access-date=August 4, 2024 |website=Architectural Digest |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804215205/https://www.architecturaldigest.com/story/bergdorf-goodmans-ira-neimark-left-a-lasting-impact-on-new-york-design-with-the-seventh-floor-home-department |url-status=live }}</ref> When the renovation began in early 1982, the company's CEO [[Ira Neimark]] predicted that the expansion would double Bergdorf Goodman's sales.<ref name="nyt-1982-02-27" /> The first phase of the renovation (including the new escalators) was finished in August 1983,<ref name="nyt-1983-08-25">{{Cite news |last=Ferretti |first=Fred |date=August 25, 1983 |title='New' Bergdorf's is Faithful to the Past |url=https://www.nytimes.com/1983/08/25/garden/new-bergdorf-s-is-faithful-to-the-past.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1983/08/25/garden/new-bergdorf-s-is-faithful-to-the-past.html |url-status=live }}</ref> followed the next month by a new intimate-apparel department on the fourth floor.<ref name="p1445624702">{{cite magazine |last=Wilson |first=Joyce |date=September 29, 1983 |title=Bergdorf's New Area Opens Top Drawer |magazine=Women's Wear Daily |pages=14 |volume=146 |issue=63 |id={{ProQuest|1445624702}} }}</ref> The same year, the lighting designer [[Douglas Leigh]] added floodlights atop the building.<ref>{{Cite news |last=Rodriguez |first=Robert F. |date=May 15, 1983 |title=Nightlights |url=https://www.newspapers.com/article/the-daily-times-nightlights/149518375/ |url-status=live |archive-url=https://web.archive.org/web/20240617195710/https://www.newspapers.com/article/the-daily-times-nightlights/149518375/ |archive-date=June 17, 2024 |access-date=June 17, 2024 |work=The Daily Times |pages=168, [https://www.newspapers.com/article/the-daily-times-nightlights/149518415/ 170], [https://www.newspapers.com/article/the-daily-times-nightlights/149518450/ 171], [https://www.newspapers.com/article/the-daily-times-nightlights/149518495/ 173], [https://www.newspapers.com/article/the-daily-times-nightlights/149518521/ 179] }}</ref><ref name="nyt-1983-01-19">{{Cite news |last1=Herman |first1=Robin |last2=Johnston |first2=Laurie |date=January 19, 1983 |title=New York Day by Day |url=https://www.nytimes.com/1983/01/19/nyregion/new-york-day-by-day-174985.html |url-status=live |archive-url=https://web.archive.org/web/20240617195713/https://www.nytimes.com/1983/01/19/nyregion/new-york-day-by-day-174985.html |archive-date=June 17, 2024 |access-date=June 17, 2024 |work=The New York Times |language=en-US |issn=0362-4331 }}</ref> In addition, a home-furnishing boutique called the Musee des Arts Decoratifs opened there.<ref name="p1445523059">{{cite magazine |last=Sexton |first=Norma |date=November 4, 1983 |title=Bergdorf's Makes Room For Guerlain Shop |magazine=Women's Wear Daily |pages=15 |volume=146 |issue=89 |id={{ProQuest|1445523059}} }}</ref>
In 1981, Bergdorf Goodman announced a $15 million renovation of the Fifth Avenue flagship store. The project involved building a main entrance on Fifth Avenue, relocating the store's offices to a neighboring building, and expanding selling space by up to 50 percent.<ref name="Anderson 1981" /><ref name="nyt-1981-10-12">{{Cite news |last=Barmash |first=Isadore |date=October 12, 1981 |title=Bergdorf is Planning Renovation |url=https://www.nytimes.com/1981/10/12/business/bergdorf-is-planning-renovation.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214551/https://www.nytimes.com/1981/10/12/business/bergdorf-is-planning-renovation.html |url-status=live}}</ref> The seventh floor was expanded, and new escalators linked the first floor to the expanded seventh floor.<ref name="Anderson 1981" /><ref name="Luckel 2019">{{cite web |last=Luckel |first=Madeleine |date=April 22, 2019 |title=Bergdorf's Ira Neimark Left a Lasting Impact on New York Design with the Seventh-Floor Home Department |url=https://www.architecturaldigest.com/story/bergdorf-goodmans-ira-neimark-left-a-lasting-impact-on-new-york-design-with-the-seventh-floor-home-department |access-date=August 4, 2024 |website=Architectural Digest |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804215205/https://www.architecturaldigest.com/story/bergdorf-goodmans-ira-neimark-left-a-lasting-impact-on-new-york-design-with-the-seventh-floor-home-department |url-status=live}}</ref> When the renovation began in early 1982, the company's CEO [[Ira Neimark]] predicted that the expansion would double Bergdorf Goodman's sales.<ref name="nyt-1982-02-27" /> The first phase of the renovation (including the new escalators) was finished in August 1983,<ref name="nyt-1983-08-25">{{Cite news |last=Ferretti |first=Fred |date=August 25, 1983 |title='New' Bergdorf's is Faithful to the Past |url=https://www.nytimes.com/1983/08/25/garden/new-bergdorf-s-is-faithful-to-the-past.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1983/08/25/garden/new-bergdorf-s-is-faithful-to-the-past.html |url-status=live}}</ref> followed the next month by a new intimate-apparel department on the fourth floor.<ref>{{cite magazine |last=Wilson |first=Joyce |date=September 29, 1983 |title=Bergdorf's New Area Opens Top Drawer |magazine=Women's Wear Daily |pages=14 |volume=146 |issue=63 |id={{ProQuest|1445624702}}}}</ref> The same year, the lighting designer [[Douglas Leigh]] added floodlights atop the building.<ref>{{Cite news |last=Rodriguez |first=Robert F. |date=May 15, 1983 |title=Nightlights |url=https://www.newspapers.com/article/the-daily-times-nightlights/149518375/ |url-status=live |archive-url=https://web.archive.org/web/20240617195710/https://www.newspapers.com/article/the-daily-times-nightlights/149518375/ |archive-date=June 17, 2024 |access-date=June 17, 2024 |work=The Daily Times |pages=168, [https://www.newspapers.com/article/the-daily-times-nightlights/149518415/ 170], [https://www.newspapers.com/article/the-daily-times-nightlights/149518450/ 171], [https://www.newspapers.com/article/the-daily-times-nightlights/149518495/ 173], [https://www.newspapers.com/article/the-daily-times-nightlights/149518521/ 179]}}</ref><ref>{{Cite news |last1=Herman |first1=Robin |last2=Johnston |first2=Laurie |date=January 19, 1983 |title=New York Day by Day |url=https://www.nytimes.com/1983/01/19/nyregion/new-york-day-by-day-174985.html |url-status=live |archive-url=https://web.archive.org/web/20240617195713/https://www.nytimes.com/1983/01/19/nyregion/new-york-day-by-day-174985.html |archive-date=June 17, 2024 |access-date=June 17, 2024 |work=The New York Times |language=en-US |issn=0362-4331}}</ref> In addition, a home-furnishing boutique called the Musee des Arts Decoratifs opened there.<ref>{{cite magazine |last=Sexton |first=Norma |date=November 4, 1983 |title=Bergdorf's Makes Room For Guerlain Shop |magazine=Women's Wear Daily |pages=15 |volume=146 |issue=89 |id={{ProQuest|1445523059}}}}</ref>


Bergdorf Goodman hired the advertising firm Arnell/Bickford Associates to advertise various aspects of the renovated building, such as the escalators.<ref name=":0">{{Cite news |last=Hollie |first=Pamela G. |date=August 20, 1984 |title=Advertising; Bergdorf Remodels Its Image |url=https://www.nytimes.com/1984/08/20/business/advertising-bergdorf-remodels-its-image.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221150/https://www.nytimes.com/1984/08/20/business/advertising-bergdorf-remodels-its-image.html |url-status=live }}</ref> [[Angela Cummings]] opened a jewelry shop on the building's ground floor in February 1984,<ref name="p1445529565">{{cite magazine |last=Kuman |first=Alexandra |date=February 17, 1984 |title=Cummings And Goings |magazine=Women's Wear Daily |pages=7 |volume=147 |issue=34 |id={{ProQuest|1445529565}} }}</ref><ref name="nyt-1984-02-21">{{Cite news |last=Duka |first=John |date=February 21, 1984 |title=An Angela Cummings Shop |url=https://www.nytimes.com/1984/02/21/style/an-angela-cummings-shop.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221149/https://www.nytimes.com/1984/02/21/style/an-angela-cummings-shop.html |url-status=live }}</ref> followed by the [[Guerlain]] perfume boutique that May.<ref name="nyt-1984-05-06">{{Cite news |last=Taylor |first=Angela |date=May 6, 1984 |title=New Guerlain Shop |url=https://www.nytimes.com/1984/05/06/style/new-guerlain-shop.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=January 30, 2018 |archive-url=https://web.archive.org/web/20180130201359/http://www.nytimes.com/1984/05/06/style/new-guerlain-shop.html |url-status=live }}</ref> The expanded cosmetics department next to Guerlain opened later that year,<ref name="p1445547658">{{cite magazine |last=Cochran |first=Leslie |date=December 7, 1984 |title=A Close-Up Of Bergdorf's New Department |magazine=Women's Wear Daily |pages=11 |volume=148 |issue=110 |id={{ProQuest|1445547658}} }}</ref> and taller storefront windows were also added.<ref name="nyt-2012-12-01">{{Cite news |last=Smith |first=Sarah Harrison |date=December 1, 2012 |title=A Window on a Holiday Tradition |url=https://www.nytimes.com/2012/12/02/nyregion/on-fifth-avenue-a-window-on-a-holiday-tradition.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 17, 2022 |archive-url=https://web.archive.org/web/20220617023641/https://www.nytimes.com/2012/12/02/nyregion/on-fifth-avenue-a-window-on-a-holiday-tradition.html |url-status=live }}</ref> The clothing brand [[Sergio Valente]] opened a {{convert|3100|ft2|adj=on}} salon in September 1985,<ref name="p1445645491">{{cite magazine |date=September 23, 1985 |title=Sergio Calling |magazine=Women's Wear Daily |pages=20 |volume=150 |issue=58 |id={{ProQuest|1445645491}} }}</ref> and Bergdorf Goodman's home department on the seventh floor opened toward the end of the year.<ref name="nyt-1985-11-02">{{Cite news |last=Slesin |first=Suzanne |date=November 2, 1985 |title=Bergdorf's Opens a Homelike Home Department |url=https://www.nytimes.com/1985/11/02/news/bergdorf-s-opens-a-homelike-home-department.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803230120/https://www.nytimes.com/1985/11/02/news/bergdorf-s-opens-a-homelike-home-department.html |url-status=live }}</ref><ref name="p1445703179">{{cite magazine |last=Born |first=Pete |date=August 27, 1986 |title=Retailing U.S.A.: Better Stores Reap Profits In New York: New York |magazine=Women's Wear Daily |pages=WR6, WR7 |volume=152 |issue=41 |id={{ProQuest|1445703179}} }}</ref> The home department was the last part of the expansion to be completed.<ref name="nyt-1985-11-02" /> Another salon, for the fashion house [[Calvin Klein (fashion house)|Calvin Klein]], opened on the third floor in 1986.<ref name="nyt-1986-09-14">{{Cite news |last=Donovan |first=Carrie |date=September 14, 1986 |title=Fashion's Leading Edge |url=https://www.nytimes.com/1986/09/14/magazine/fashion-s-leading-edge.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804004810/https://www.nytimes.com/1986/09/14/magazine/fashion-s-leading-edge.html |url-status=live }}</ref> The Miss Bergdorf department on the sixth floor was renovated again in 1987, and a dozen boutique shops were added to the floor. During that project, Bergdorf Goodman added {{Convert|5000|ft2}} of selling space by removing some backroom areas.<ref name="p1445555759">{{cite magazine |last=Born |first=Pete |date=August 11, 1987 |title=Bergdorf Goodman Dressing Up its Moderate Image |magazine=Women's Wear Daily |pages=6–7 |volume=154 |issue=20 |id={{ProQuest|1445555759}} }}</ref> Bergdorf Goodman also built six accessories boutiques on the ground floor, along Fifth Avenue, in 1988.<ref name="p1445685097">{{cite magazine |last=Newman |first=Jill |date=September 9, 1988 |title=Accessories Get Luxe Overhaul At Bergdorf's: Bergdorf Goodman A New Opulence |magazine=Women's Wear Daily |pages=1, 6–7 |volume=158 |issue=48 |id={{ProQuest|1445685097}} |postscript=none}}; {{Cite news |last=Hochswender |first=Woody |date=September 6, 1988 |title=Like Autumn's Air, Sales Are a Bit Cool |url=https://www.nytimes.com/1988/09/06/style/like-autumn-s-air-sales-are-a-bit-cool.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804004809/https://www.nytimes.com/1988/09/06/style/like-autumn-s-air-sales-are-a-bit-cool.html |url-status=live }}</ref> The boutiques, designed by J. T. Nakaoka, cost $1 million to construct.<ref name="nyt-1989-03-26">{{Cite news |last=McCain |first=Mark |date=March 26, 1989 |title=Commercial Property: Store Interiors; Seducing Customers in Highly Competitive Markets |url=https://www.nytimes.com/1989/03/26/realestate/commercial-property-store-interiors-seducing-customers-highly-competitive.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=December 20, 2017 |archive-url=https://web.archive.org/web/20171220044532/http://www.nytimes.com/1989/03/26/realestate/commercial-property-store-interiors-seducing-customers-highly-competitive.html |url-status=live }}</ref>
Bergdorf Goodman hired the advertising firm Arnell/Bickford Associates to advertise various aspects of the renovated building, such as the escalators.<ref name="Hollie 1984">{{Cite news |last=Hollie |first=Pamela G. |date=August 20, 1984 |title=Advertising; Bergdorf Remodels Its Image |url=https://www.nytimes.com/1984/08/20/business/advertising-bergdorf-remodels-its-image.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221150/https://www.nytimes.com/1984/08/20/business/advertising-bergdorf-remodels-its-image.html |url-status=live}}</ref> [[Angela Cummings]] opened a jewelry shop on the building's ground floor in February 1984,<ref>{{cite magazine |last=Kuman |first=Alexandra |date=February 17, 1984 |title=Cummings And Goings |magazine=Women's Wear Daily |pages=7 |volume=147 |issue=34 |id={{ProQuest|1445529565}}}}</ref><ref name="nyt-1984-02-21">{{Cite news |last=Duka |first=John |date=February 21, 1984 |title=An Angela Cummings Shop |url=https://www.nytimes.com/1984/02/21/style/an-angela-cummings-shop.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221149/https://www.nytimes.com/1984/02/21/style/an-angela-cummings-shop.html |url-status=live}}</ref> followed by the [[Guerlain]] perfume boutique that May.<ref name="nyt-1984-05-06">{{Cite news |last=Taylor |first=Angela |date=May 6, 1984 |title=New Guerlain Shop |url=https://www.nytimes.com/1984/05/06/style/new-guerlain-shop.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=January 30, 2018 |archive-url=https://web.archive.org/web/20180130201359/http://www.nytimes.com/1984/05/06/style/new-guerlain-shop.html |url-status=live}}</ref> The expanded cosmetics department next to Guerlain opened later that year,<ref>{{cite magazine |last=Cochran |first=Leslie |date=December 7, 1984 |title=A Close-Up Of Bergdorf's New Department |magazine=Women's Wear Daily |pages=11 |volume=148 |issue=110 |id={{ProQuest|1445547658}}}}</ref> and taller storefront windows were also added.<ref name="nyt-2012-12-01">{{Cite news |last=Smith |first=Sarah Harrison |date=December 1, 2012 |title=A Window on a Holiday Tradition |url=https://www.nytimes.com/2012/12/02/nyregion/on-fifth-avenue-a-window-on-a-holiday-tradition.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 17, 2022 |archive-url=https://web.archive.org/web/20220617023641/https://www.nytimes.com/2012/12/02/nyregion/on-fifth-avenue-a-window-on-a-holiday-tradition.html |url-status=live}}</ref> The clothing brand [[Sergio Valente]] opened a {{convert|3100|ft2|adj=on}} salon in September 1985,<ref>{{cite magazine |date=September 23, 1985 |title=Sergio Calling |magazine=Women's Wear Daily |pages=20 |volume=150 |issue=58 |id={{ProQuest|1445645491}}}}</ref> and Bergdorf Goodman's home department on the seventh floor opened toward the end of the year.<ref name="nyt-1985-11-02">{{Cite news |last=Slesin |first=Suzanne |date=November 2, 1985 |title=Bergdorf's Opens a Homelike Home Department |url=https://www.nytimes.com/1985/11/02/news/bergdorf-s-opens-a-homelike-home-department.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803230120/https://www.nytimes.com/1985/11/02/news/bergdorf-s-opens-a-homelike-home-department.html |url-status=live}}</ref><ref>{{cite magazine |last=Born |first=Pete |date=August 27, 1986 |title=Retailing U.S.A.: Better Stores Reap Profits In New York: New York |magazine=Women's Wear Daily |pages=WR6, WR7 |volume=152 |issue=41 |id={{ProQuest|1445703179}}}}</ref> The home department was the last part of the expansion to be completed.<ref name="nyt-1985-11-02" /> Another salon, for the fashion house [[Calvin Klein (fashion house)|Calvin Klein]], opened on the third floor in 1986.<ref name="nyt-1986-09-14">{{Cite news |last=Donovan |first=Carrie |date=September 14, 1986 |title=Fashion's Leading Edge |url=https://www.nytimes.com/1986/09/14/magazine/fashion-s-leading-edge.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804004810/https://www.nytimes.com/1986/09/14/magazine/fashion-s-leading-edge.html |url-status=live}}</ref> The Miss Bergdorf department on the sixth floor was renovated again in 1987, and a dozen boutique shops were added to the floor. During that project, Bergdorf Goodman added {{Convert|5000|ft2}} of selling space by removing some backroom areas.<ref>{{cite magazine |last=Born |first=Pete |date=August 11, 1987 |title=Bergdorf Goodman Dressing Up its Moderate Image |magazine=Women's Wear Daily |pages=6–7 |volume=154 |issue=20 |id={{ProQuest|1445555759}}}}</ref> Bergdorf Goodman also built six accessories boutiques on the ground floor, along Fifth Avenue, in 1988.<ref>{{cite magazine |last=Newman |first=Jill |date=September 9, 1988 |title=Accessories Get Luxe Overhaul At Bergdorf's: Bergdorf Goodman A New Opulence |magazine=Women's Wear Daily |pages=1, 6–7 |volume=158 |issue=48 |id={{ProQuest|1445685097}} |postscript=none}}; {{Cite news |last=Hochswender |first=Woody |date=September 6, 1988 |title=Like Autumn's Air, Sales Are a Bit Cool |url=https://www.nytimes.com/1988/09/06/style/like-autumn-s-air-sales-are-a-bit-cool.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804004809/https://www.nytimes.com/1988/09/06/style/like-autumn-s-air-sales-are-a-bit-cool.html |url-status=live}}</ref> The boutiques, designed by J. T. Nakaoka, cost $1 million to construct.<ref>{{Cite news |last=McCain |first=Mark |date=March 26, 1989 |title=Commercial Property: Store Interiors; Seducing Customers in Highly Competitive Markets |url=https://www.nytimes.com/1989/03/26/realestate/commercial-property-store-interiors-seducing-customers-highly-competitive.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=December 20, 2017 |archive-url=https://web.archive.org/web/20171220044532/http://www.nytimes.com/1989/03/26/realestate/commercial-property-store-interiors-seducing-customers-highly-competitive.html |url-status=live}}</ref>
=== Women's store ===
=== Women's store ===
Bergdorf Goodman announced plans to relocate its men's apparel department across the street to 745 Fifth Avenue in 1988.<ref name="p1445676128">{{cite magazine |last=Born |first=Pete |date=August 31, 1988 |title=Bg To Relocate Men's Wear: Bgs Men's Wear Move Frees Space For Women's |magazine=Women's Wear Daily |pages=1, 39 |volume=158 |issue=43 |id={{ProQuest|1445676128}} |postscript=none}}; {{Cite news |last=Barmash |first=Isadore |date=August 31, 1988 |title=Bergdorf Will Open A 2d Store |url=https://www.nytimes.com/1988/08/31/business/bergdorf-will-open-a-2d-store.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=October 30, 2023 |archive-url=https://web.archive.org/web/20231030222632/https://www.nytimes.com/1988/08/31/business/bergdorf-will-open-a-2d-store.html |url-status=live }}</ref> At the time, the store occupied {{convert|141000|ft2}},<ref name="p1445676128" /> and its annual sales amounted to about {{convert|1000|$/ft2}}.<ref>{{Cite news |last=Barmash |first=Isadore |date=August 18, 1988 |title=Bergdorf Weighs a Satellite Store |url=https://www.nytimes.com/1988/08/18/business/bergdorf-weighs-a-satellite-store.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 4, 2023 |archive-url=https://web.archive.org/web/20231104190515/https://www.nytimes.com/1988/08/18/business/bergdorf-weighs-a-satellite-store.html |url-status=live }}</ref> The relocation of the men's department would allow the women's departments in the original building to be renovated.<ref name="p1445676128" />
Bergdorf Goodman announced plans to relocate its men's apparel department across the street to 745 Fifth Avenue in 1988.<ref name="Born 1988">{{cite magazine |last=Born |first=Pete |date=August 31, 1988 |title=Bg To Relocate Men's Wear: Bgs Men's Wear Move Frees Space For Women's |magazine=Women's Wear Daily |pages=1, 39 |volume=158 |issue=43 |id={{ProQuest|1445676128}} |postscript=none}}; {{Cite news |last=Barmash |first=Isadore |date=August 31, 1988 |title=Bergdorf Will Open A 2d Store |url=https://www.nytimes.com/1988/08/31/business/bergdorf-will-open-a-2d-store.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=October 30, 2023 |archive-url=https://web.archive.org/web/20231030222632/https://www.nytimes.com/1988/08/31/business/bergdorf-will-open-a-2d-store.html |url-status=live}}</ref> At the time, the store occupied {{convert|141000|ft2}},<ref name="Born 1988" /> and its annual sales amounted to about {{convert|1000|$/ft2}}.<ref>{{Cite news |last=Barmash |first=Isadore |date=August 18, 1988 |title=Bergdorf Weighs a Satellite Store |url=https://www.nytimes.com/1988/08/18/business/bergdorf-weighs-a-satellite-store.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 4, 2023 |archive-url=https://web.archive.org/web/20231104190515/https://www.nytimes.com/1988/08/18/business/bergdorf-weighs-a-satellite-store.html |url-status=live}}</ref> The relocation of the men's department would allow the women's departments in the original building to be renovated.<ref name="Born 1988" />


==== 1990s and 2000s ====
==== 1990s and 2000s ====
[[File:5th_Avenue_-_panoramio.jpg|thumb|The main entrance seen at night]]
[[File:5th_Avenue_-_panoramio.jpg|thumb|The main entrance seen at night]]
The cosmetics department in the original building was expanded in June 1990.<ref name="p1445732017">{{cite magazine |last=Born |first=Pete |date=June 8, 1990 |title=Bergdorf's Redoes Cosmetics |magazine=Women's Wear Daily |pages=14 |volume=159 |issue=112 |id={{ProQuest|1445732017}} }}</ref> After the new men's store opened that August,<ref name="p278310694">{{cite news |last=Silverman |first=Edward R. |date=August 17, 1990 |title=New Bergdorf Store Suits High-Rollers |work=Newsday |page=41 |issn=2574-5298 |id={{ProQuest|278310694}} |postscript=none}}; {{Cite news |last=Hochswender |first=Woody |date=August 29, 1990 |title=Clothes Make the Cocktail Party, Too |url=https://www.nytimes.com/1990/08/29/nyregion/clothes-make-the-cocktail-party-too.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804013429/https://www.nytimes.com/1990/08/29/nyregion/clothes-make-the-cocktail-party-too.html |url-status=live }}</ref> Bergdorf Goodman announced plans to renovate the original flagship.<ref name="p1445708249">{{cite magazine |last=Moin |first=David |date=August 15, 1990 |title=Retail In Focus: Bergdorf Goodman: Bg Men's Store Shines Brighter Light On Women |magazine=Women's Wear Daily |pages=1, 8–9 |volume=160 |issue=32 |id={{ProQuest|1445708249}} }}</ref><ref name="p283126832">{{cite news |last=Campbell |first=Roy H. |date=March 13, 1991 |title=Shopping kingdom comes Three levels of boutiques and services beckon the curious to the new Bergdorf Goodman for Men |work=Chicago Tribune |page=16 |issn=1085-6706 |id={{ProQuest|283126832}} }}</ref> The project was to include several new boutiques, as well as the relocation of multiple departments on the first through fourth stories, at a cost of $5 million.<ref name="p1445708249" /> The company opened an accessories department on the building's fifth floor in 1992,<ref name="p1445714035">{{cite magazine |last=Newman |first=Jill |date=July 3, 1992 |title=Bergdorf's 5th Floor To Get Accessories |magazine=Women's Wear Daily |pages=8 |volume=164 |issue=3 |id={{ProQuest|1445714035}} }}</ref> and it renovated that floor in a contemporary architectural style, adding lower-priced clothing departments there.<ref name="nyt-1993-08-12">{{Cite news |last=Strom |first=Stephanie |date=August 12, 1993 |title=Image and Attitude Are Department Stores' Draw |url=https://www.nytimes.com/1993/08/12/business/image-and-attitude-are-department-stores-draw.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804155240/https://www.nytimes.com/1993/08/12/business/image-and-attitude-are-department-stores-draw.html |url-status=live }}</ref><ref name="p1445707473">{{cite magazine |last=Moin |first=David |date=June 3, 1992 |title=Bergdorf's Gives Itself A High Five: Bergdorf's High Five |magazine=Women's Wear Daily |pages=1, 8–9 |volume=163 |issue=108 |id={{ProQuest|1445707473}} }}</ref> [[Eva Jiřičná]] designed the fifth-floor renovation, which involved relocating stockrooms, adding a stair, and demolishing some interior walls.<ref name="p1445707473" /> Bergdorf Goodman spent $150,000 to renovate its hosiery department the next year.<ref name="p1445699820">{{cite magazine |last=Bober |first=Joanna |date=September 9, 1993 |title=Legwear: Bergdorf's Takes Self-Service Route |magazine=Women's Wear Daily |pages=7 |volume=166 |issue=49 |id={{ProQuest|1445699820}} }}</ref>
The cosmetics department in the original building was expanded in June 1990.<ref>{{cite magazine |last=Born |first=Pete |date=June 8, 1990 |title=Bergdorf's Redoes Cosmetics |magazine=Women's Wear Daily |pages=14 |volume=159 |issue=112 |id={{ProQuest|1445732017}}}}</ref> After the new men's store opened that August,<ref>{{cite news |last=Silverman |first=Edward R. |date=August 17, 1990 |title=New Bergdorf Store Suits High-Rollers |work=Newsday |page=41 |issn=2574-5298 |id={{ProQuest|278310694}} |postscript=none}}; {{Cite news |last=Hochswender |first=Woody |date=August 29, 1990 |title=Clothes Make the Cocktail Party, Too |url=https://www.nytimes.com/1990/08/29/nyregion/clothes-make-the-cocktail-party-too.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804013429/https://www.nytimes.com/1990/08/29/nyregion/clothes-make-the-cocktail-party-too.html |url-status=live}}</ref> Bergdorf Goodman announced plans to renovate the original flagship.<ref name="Moin 1990">{{cite magazine |last=Moin |first=David |date=August 15, 1990 |title=Retail In Focus: Bergdorf Goodman: Bg Men's Store Shines Brighter Light On Women |magazine=Women's Wear Daily |pages=1, 8–9 |volume=160 |issue=32 |id={{ProQuest|1445708249}}}}</ref><ref>{{cite news |last=Campbell |first=Roy H. |date=March 13, 1991 |title=Shopping kingdom comes Three levels of boutiques and services beckon the curious to the new Bergdorf Goodman for Men |work=Chicago Tribune |page=16 |issn=1085-6706 |id={{ProQuest|283126832}}}}</ref> The project was to include several new boutiques, as well as the relocation of multiple departments on the first through fourth stories, at a cost of $5 million.<ref name="Moin 1990" /> The company opened an accessories department on the building's fifth floor in 1992,<ref>{{cite magazine |last=Newman |first=Jill |date=July 3, 1992 |title=Bergdorf's 5th Floor To Get Accessories |magazine=Women's Wear Daily |pages=8 |volume=164 |issue=3 |id={{ProQuest|1445714035}}}}</ref> and it renovated that floor in a contemporary architectural style, adding lower-priced clothing departments there.<ref>{{Cite news |last=Strom |first=Stephanie |date=August 12, 1993 |title=Image and Attitude Are Department Stores' Draw |url=https://www.nytimes.com/1993/08/12/business/image-and-attitude-are-department-stores-draw.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804155240/https://www.nytimes.com/1993/08/12/business/image-and-attitude-are-department-stores-draw.html |url-status=live}}</ref><ref name="Moin 1992">{{cite magazine |last=Moin |first=David |date=June 3, 1992 |title=Bergdorf's Gives Itself A High Five: Bergdorf's High Five |magazine=Women's Wear Daily |pages=1, 8–9 |volume=163 |issue=108 |id={{ProQuest|1445707473}}}}</ref> [[Eva Jiřičná]] designed the fifth-floor renovation, which involved relocating stockrooms, adding a stair, and demolishing some interior walls.<ref name="Moin 1992" /> Bergdorf Goodman spent $150,000 to renovate its hosiery department the next year.<ref>{{cite magazine |last=Bober |first=Joanna |date=September 9, 1993 |title=Legwear: Bergdorf's Takes Self-Service Route |magazine=Women's Wear Daily |pages=7 |volume=166 |issue=49 |id={{ProQuest|1445699820}}}}</ref>


During 1994, Bergdorf Goodman opened a [[Vivienne Westwood]] boutique on the third floor<ref name="p1445729312">{{cite magazine |date=August 2, 1994 |title=Bergdorf Goodman To Open Vivienne Westwood Boutique |magazine=Women's Wear Daily |pages=8 |volume=168 |issue=22 |id={{ProQuest|1445729312}} }}</ref> and a cafe on the fifth floor.<ref name="nyt-1994-06-22">{{Cite news |last=Fabricant |first=Florence |date=June 22, 1994 |title=Off the Menu |url=https://www.nytimes.com/1994/06/22/garden/off-the-menu.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804180613/https://www.nytimes.com/1994/06/22/garden/off-the-menu.html |url-status=live }}</ref> The northern portion of the sixth floor was also reconstructed to accommodate more boutiques.<ref name="p1445729916">{{cite magazine |last=Moin |first=David |date=August 3, 1994 |title=Bg's Elkin: Low Key, High Profile |magazine=Women's Wear Daily |pages=32 |volume=168 |issue=23 |id={{ProQuest|1445729916}} }}</ref> After the [[Frédéric Fekkai]] hair salon in the building closed in 1996,<ref name="p1445761339">{{cite magazine |last=Fine |first=Jenny |date=August 9, 1996 |title=The Beauty Report: Hair And Beyond: Frédéric Fekkai Beauté Ready To Fly |magazine=Women's Wear Daily |pages=1, 5 |volume=172 |issue=28 |id={{ProQuest|1445761339}} }}</ref> the [[John Barrett (salon)|John Barrett]] salon and the Susan Ciminelli day spa opened on the ninth floor the next year, within the former Goodman family penthouse.<ref name="p1445718578a">{{cite magazine |last=Kim-Van |first=Dang |date=May 9, 1997 |title=Beauty Report 2: In-Store Salons: A New Breed |magazine=Women's Wear Daily |pages=8 |volume=173 |issue=87 |id={{ProQuest|1445718578}} |postscript=none}}; {{Cite news |last=White |first=Constance C. R. |date=August 20, 1996 |title=Patterns |url=https://www.nytimes.com/1996/08/20/style/patterns-926213.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804180608/https://www.nytimes.com/1996/08/20/style/patterns-926213.html |url-status=live }}</ref> The restaurateur [[Daniel Boulud]] also opened a "tea salon" in the building.<ref>{{Cite news |last=Fabricant |first=Florence |date=April 16, 1997 |title=Food Notes |url=https://www.nytimes.com/1997/04/16/garden/food-notes-622346.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804180605/https://www.nytimes.com/1997/04/16/garden/food-notes-622346.html |url-status=live }}</ref> The facade of the Bergdorf Goodman Building was cleaned extensively in 1998,<ref name="nyt-1998-08-30" /> and Van Cleef & Arpels announced plans to renovate its store there the same year.<ref name="p1445688060">{{cite magazine |last=Hessen |first=Wendy |date=June 23, 1998 |title=Van Cleef & Arpels May Be Sold |magazine=Women's Wear Daily |pages=2, 15 |volume=175 |issue=119 |id={{ProQuest|1445688060}} }}</ref> The J. Mendel fur boutique on the second floor opened in 1999.<ref name="p1445775742">{{cite magazine |last=Wilson |first=Eric |date=November 9, 1999 |title=Lots In Store For J. Mendel |magazine=Women's Wear Daily |pages=13 |volume=178 |issue=91 |id={{ProQuest|1445775742}} }}</ref><ref name="p219107748">{{cite magazine |last=Curan |first=Catherine |date=May 8, 2000 |title=Leadership styles clash this season at Bergdorf |magazine=Crain's New York Business |page=4 |volume=16 |issue=19 |id={{ProQuest|219107748}} }}</ref> Bergdorf Goodman expanded its beauty departments into the basement that year.<ref name="p1445776430">{{cite magazine |last=Diamond |first=Kerry |date=November 19, 1999 |title=Beauty: Notes From The Underground: Bergdorfs Beauty Makeover |magazine=Women's Wear Daily |pages=1, 6 |volume=178 |issue=90 |id={{ProQuest|1445776430}} }}</ref> The support and material-handling offices in the basement were moved to a warehouse in [[Queens]].<ref name="p1445653156">{{cite magazine |last=Moin |first=David |date=October 13, 1998 |title=Visual Merchandising: Beautifying Bergdorfs The $30 Million Plan |magazine=Women's Wear Daily |pages=14–15 |volume=176 |issue=71 |id={{ProQuest|1445653156}} }}</ref> In addition, a coat check, lounges, flower shop, and restaurant were added; the project cost $30 million.<ref name="p1445776430" /> The beauty department, designed by [[Yabu Pushelberg]],<ref name="p2349351692">{{Cite magazine |last=Kellogg |first=Craig |date=Apr 2003 |title=Not bargain basement |magazine=Interior Design |pages=158–159 |volume=74 |issue=4 |id={{ProQuest|234935169}} }}</ref><ref name="p438238433">{{Cite news |last=Wong |first=Tony |date=January 14, 2001 |title=Design firm puts its Midas touch on display ; Toronto's Yabu Pushelberg beats tough rivals for recent jobs |work=Toronto Star |page=B01 |id={{ProQuest|438238433}} }}</ref> inspired the construction of similar departments in other stores' basements.<ref name="p2349351692" />
During 1994, Bergdorf Goodman opened a [[Vivienne Westwood]] boutique on the third floor<ref>{{cite magazine |date=August 2, 1994 |title=Bergdorf Goodman To Open Vivienne Westwood Boutique |magazine=Women's Wear Daily |pages=8 |volume=168 |issue=22 |id={{ProQuest|1445729312}}}}</ref> and a cafe on the fifth floor.<ref>{{Cite news |last=Fabricant |first=Florence |date=June 22, 1994 |title=Off the Menu |url=https://www.nytimes.com/1994/06/22/garden/off-the-menu.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804180613/https://www.nytimes.com/1994/06/22/garden/off-the-menu.html |url-status=live}}</ref> The northern portion of the sixth floor was also reconstructed to accommodate more boutiques.<ref>{{cite magazine |last=Moin |first=David |date=August 3, 1994 |title=Bg's Elkin: Low Key, High Profile |magazine=Women's Wear Daily |pages=32 |volume=168 |issue=23 |id={{ProQuest|1445729916}}}}</ref> After the [[Frédéric Fekkai]] hair salon in the building closed in 1996,<ref>{{cite magazine |last=Fine |first=Jenny |date=August 9, 1996 |title=The Beauty Report: Hair And Beyond: Frédéric Fekkai Beauté Ready To Fly |magazine=Women's Wear Daily |pages=1, 5 |volume=172 |issue=28 |id={{ProQuest|1445761339}}}}</ref> the [[John Barrett (salon)|John Barrett]] salon and the Susan Ciminelli day spa opened on the ninth floor the next year, within the former Goodman family penthouse.<ref name="Kim-Van 1997">{{cite magazine |last=Kim-Van |first=Dang |date=May 9, 1997 |title=Beauty Report 2: In-Store Salons: A New Breed |magazine=Women's Wear Daily |pages=8 |volume=173 |issue=87 |id={{ProQuest|1445718578}} |postscript=none}}; {{Cite news |last=White |first=Constance C. R. |date=August 20, 1996 |title=Patterns |url=https://www.nytimes.com/1996/08/20/style/patterns-926213.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804180608/https://www.nytimes.com/1996/08/20/style/patterns-926213.html |url-status=live}}</ref> The restaurateur [[Daniel Boulud]] also opened a "tea salon" in the building.<ref>{{Cite news |last=Fabricant |first=Florence |date=April 16, 1997 |title=Food Notes |url=https://www.nytimes.com/1997/04/16/garden/food-notes-622346.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804180605/https://www.nytimes.com/1997/04/16/garden/food-notes-622346.html |url-status=live}}</ref> The facade of the Bergdorf Goodman Building was cleaned extensively in 1998,<ref name="nyt-1998-08-30" /> and Van Cleef & Arpels announced plans to renovate its store there the same year.<ref>{{cite magazine |last=Hessen |first=Wendy |date=June 23, 1998 |title=Van Cleef & Arpels May Be Sold |magazine=Women's Wear Daily |pages=2, 15 |volume=175 |issue=119 |id={{ProQuest|1445688060}}}}</ref> The J. Mendel fur boutique on the second floor opened in 1999.<ref>{{cite magazine |last=Wilson |first=Eric |date=November 9, 1999 |title=Lots In Store For J. Mendel |magazine=Women's Wear Daily |pages=13 |volume=178 |issue=91 |id={{ProQuest|1445775742}}}}</ref><ref name="Curan 2000">{{cite magazine |last=Curan |first=Catherine |date=May 8, 2000 |title=Leadership styles clash this season at Bergdorf |magazine=Crain's New York Business |page=4 |volume=16 |issue=19 |id={{ProQuest|219107748}}}}</ref> Bergdorf Goodman expanded its beauty departments into the basement that year.<ref name="Diamond 1999">{{cite magazine |last=Diamond |first=Kerry |date=November 19, 1999 |title=Beauty: Notes From The Underground: Bergdorfs Beauty Makeover |magazine=Women's Wear Daily |pages=1, 6 |volume=178 |issue=90 |id={{ProQuest|1445776430}}}}</ref> The support and material-handling offices in the basement were moved to a warehouse in [[Queens]].<ref name="Moin 1998">{{cite magazine |last=Moin |first=David |date=October 13, 1998 |title=Visual Merchandising: Beautifying Bergdorfs The $30 Million Plan |magazine=Women's Wear Daily |pages=14–15 |volume=176 |issue=71 |id={{ProQuest|1445653156}}}}</ref> In addition, a coat check, lounges, flower shop, and restaurant were added; the project cost $30 million.<ref name="Diamond 1999" /> The beauty department, designed by [[Yabu Pushelberg]],<ref name="Kellogg 2003">{{Cite magazine |last=Kellogg |first=Craig |date=Apr 2003 |title=Not bargain basement |magazine=Interior Design |pages=158–159 |volume=74 |issue=4 |id={{ProQuest|234935169}}}}</ref><ref name="Wong 2001">{{Cite news |last=Wong |first=Tony |date=January 14, 2001 |title=Design firm puts its Midas touch on display ; Toronto's Yabu Pushelberg beats tough rivals for recent jobs |work=Toronto Star |page=B01 |id={{ProQuest|438238433}}}}</ref> inspired the construction of similar departments in other stores' basements.<ref name="Kellogg 2003" />


A [[Best & Co.]]-branded children's boutique opened at the building in 2001,<ref name="p1434218512a">{{cite magazine |last=Moin |first=David |date=July 24, 2001 |title=In Transit: Bergdorf Builds On Exclusives: Agnona's Plan |magazine=Women's Wear Daily |pages=10 |volume=182 |issue=16 |id={{ProQuest|1434218512}} }}</ref><ref>{{Cite news |last=Browning |first=Lynnley |date=November 4, 2001 |title=Grass-roots Business; Comfort Shopping, Premium Pricing |url=https://www.nytimes.com/2001/11/04/business/grass-roots-business-comfort-shopping-premium-pricing.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804191730/https://www.nytimes.com/2001/11/04/business/grass-roots-business-comfort-shopping-premium-pricing.html |url-status=live }}</ref> as well as an Agnona women's shop on the first floor.<ref name="p1434218512a" /> The next year, the shoe salon was expanded.<ref name="p1434249973">{{cite magazine |date=September 9, 2002 |title=Bergdorf Gets A Kick Out Of Shoes |magazine=Women's Wear Daily |pages=13 |volume=184 |issue=50 |id={{ProQuest|1434249973}} }}</ref> Bergdorf Goodman also planned to renovate the main floor<ref name="p1434254627" /><ref name="p219107748" /> and expand the decorative-home department into the eighth floor.<ref name="p1445653156" /> These modifications were delayed due to financial shortfalls and leadership changes.<ref name="p1434260692">{{cite magazine |last=Moin |first=David |date=October 14, 2003 |title=Bergdorf's Restoration Period |magazine=Women's Wear Daily |pages=17 |volume=186 |issue=78 |id={{ProQuest|1434260692}} }}</ref> In 2002, the company began carrying out further renovations. The designer-accessories shops were relocated from the first to the second floor, while accessories stores, a fine-jewelry room, and a handbag store were built on the first floor. In addition, the 58th Street entrance was rebuilt, and the company replaced the building's mechanical systems and architectural design details.<ref name="p1434254627" /> By then, the building was earning about {{convert|1500|$/ft2}} per year, and there was little space for the store to physically expand.<ref name="p1434249228">{{cite magazine |last=Moin |first=David |date=August 7, 2002 |title=An Rx for Bergdorf Goodman: Wider Reach and Leaner Inventory: Bergdorf's Ready for Fall Challenge |magazine=Women's Wear Daily |pages=1, 10 |volume=184 |issue=27 |id={{ProQuest|1434249228}} }}</ref> The cost of the renovation was estimated at $75 million.<ref name="nyt-2003-09-29" /> The renovation of the first and second stories was finished in 2003,<ref name="nyt-2003-09-29">{{Cite news |last=Rozhon |first=Tracie |date=September 29, 2003 |title=Looking to Recapture Glory, Department Stores Revamp |url=https://www.nytimes.com/2003/09/29/business/looking-to-recapture-glory-department-stores-revamp.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195625/https://www.nytimes.com/2003/09/29/business/looking-to-recapture-glory-department-stores-revamp.html |url-status=live }}</ref><ref name="p1434267661">{{cite magazine |last=Young |first=Vicki M. |date=September 10, 2003 |title=Riding A Luxury Wave: Neiman Marcus Group Cracks $3B Sales Mark: NMG Earnings Surge 35% |magazine=Women's Wear Daily |pages=1, 10 |volume=186 |issue=52 |id={{ProQuest|1434267661}} }}</ref> and the Cummings boutique in the building closed that year.<ref name="p336998684">{{Cite news |date=April 5, 2003 |title=Daily Briefing |work=The Atlanta Journal - Constitution |page=F.2 |id={{ProQuest|336998684}} |postscript=none}}; {{Cite news |last=Rozhon |first=Tracie |date=April 4, 2003 |title=Squeezed, a Jewelry Designer Closes Shop |url=https://www.nytimes.com/2003/04/04/business/squeezed-a-jewelry-designer-closes-shop.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221149/https://www.nytimes.com/2003/04/04/business/squeezed-a-jewelry-designer-closes-shop.html |url-status=live }}</ref>
A [[Best & Co.]]-branded children's boutique opened at the building in 2001,<ref name="Moin 2001">{{cite magazine |last=Moin |first=David |date=July 24, 2001 |title=In Transit: Bergdorf Builds On Exclusives: Agnona's Plan |magazine=Women's Wear Daily |pages=10 |volume=182 |issue=16 |id={{ProQuest|1434218512}}}}</ref><ref>{{Cite news |last=Browning |first=Lynnley |date=November 4, 2001 |title=Grass-roots Business; Comfort Shopping, Premium Pricing |url=https://www.nytimes.com/2001/11/04/business/grass-roots-business-comfort-shopping-premium-pricing.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804191730/https://www.nytimes.com/2001/11/04/business/grass-roots-business-comfort-shopping-premium-pricing.html |url-status=live}}</ref> as well as an Agnona women's shop on the first floor.<ref name="Moin 2001" /> The next year, the shoe salon was expanded.<ref>{{cite magazine |date=September 9, 2002 |title=Bergdorf Gets A Kick Out Of Shoes |magazine=Women's Wear Daily |pages=13 |volume=184 |issue=50 |id={{ProQuest|1434249973}}}}</ref> Bergdorf Goodman also planned to renovate the main floor<ref name="Moin 2003" /><ref name="Curan 2000" /> and expand the decorative-home department into the eighth floor.<ref name="Moin 1998" /> These modifications were delayed due to financial shortfalls and leadership changes.<ref name="Moin 2003a">{{cite magazine |last=Moin |first=David |date=October 14, 2003 |title=Bergdorf's Restoration Period |magazine=Women's Wear Daily |pages=17 |volume=186 |issue=78 |id={{ProQuest|1434260692}}}}</ref> In 2002, the company began carrying out further renovations. The designer-accessories shops were relocated from the first to the second floor, while accessories stores, a fine-jewelry room, and a handbag store were built on the first floor. In addition, the 58th Street entrance was rebuilt, and the company replaced the building's mechanical systems and architectural design details.<ref name="Moin 2003" /> By then, the building was earning about {{convert|1500|$/ft2}} per year, and there was little space for the store to physically expand.<ref>{{cite magazine |last=Moin |first=David |date=August 7, 2002 |title=An Rx for Bergdorf Goodman: Wider Reach and Leaner Inventory: Bergdorf's Ready for Fall Challenge |magazine=Women's Wear Daily |pages=1, 10 |volume=184 |issue=27 |id={{ProQuest|1434249228}}}}</ref> The cost of the renovation was estimated at $75 million.<ref name="nyt-2003-09-29" /> The renovation of the first and second stories was finished in 2003,<ref name="nyt-2003-09-29">{{Cite news |last=Rozhon |first=Tracie |date=September 29, 2003 |title=Looking to Recapture Glory, Department Stores Revamp |url=https://www.nytimes.com/2003/09/29/business/looking-to-recapture-glory-department-stores-revamp.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195625/https://www.nytimes.com/2003/09/29/business/looking-to-recapture-glory-department-stores-revamp.html |url-status=live}}</ref><ref>{{cite magazine |last=Young |first=Vicki M. |date=September 10, 2003 |title=Riding A Luxury Wave: Neiman Marcus Group Cracks $3B Sales Mark: NMG Earnings Surge 35% |magazine=Women's Wear Daily |pages=1, 10 |volume=186 |issue=52 |id={{ProQuest|1434267661}}}}</ref> and the Cummings boutique in the building closed that year.<ref>{{Cite news |date=April 5, 2003 |title=Daily Briefing |work=The Atlanta Journal - Constitution |page=F.2 |id={{ProQuest|336998684}} |postscript=none}}; {{Cite news |last=Rozhon |first=Tracie |date=April 4, 2003 |title=Squeezed, a Jewelry Designer Closes Shop |url=https://www.nytimes.com/2003/04/04/business/squeezed-a-jewelry-designer-closes-shop.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221149/https://www.nytimes.com/2003/04/04/business/squeezed-a-jewelry-designer-closes-shop.html |url-status=live}}</ref>


The Bergdorf Goodman Building underwent additional renovations in the mid-2000s. These included a new seventh-floor restaurant, a rebuilt sportswear department on the fifth floor, a personal-shopping department on the fourth floor, and designer sportswear boutiques on the third floor.<ref name="p1434272954">{{cite magazine |last=Moin |first=David |date=September 12, 2005 |title=Revamping Bergdorf's: Store Steps Up Program To Build Sales To $500M: Redesigning Bergdorf's |magazine=Women's Wear Daily |pages=1, 16–17 |volume=190 |issue=56 |id={{ProQuest|1434272954}} }}</ref> The 5F department on the fifth floor opened in October 2005,<ref name="p1498758017">{{cite magazine |last=Feitelberg |first=Rosemary |date=October 4, 2005 |title=Bergdorf's Puts Spotlight On Renovated Fifth Floor |magazine=Women's Wear Daily |pages=7 |volume=190 |issue=72 |id={{ProQuest|1498758017}} }}</ref> and the BG restaurant opened the next month.<ref>{{Cite news |last=Kuczynski |first=Alex |date=November 17, 2005 |title=Fifth Floor: Evening Wear and a Cozy Lunch |url=https://www.nytimes.com/2005/11/17/fashion/thursdaystyles/fifth-floor-evening-wear-and-a-cozy-lunch.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804215205/https://www.nytimes.com/2005/11/17/fashion/thursdaystyles/fifth-floor-evening-wear-and-a-cozy-lunch.html |url-status=live }}</ref> In addition, Guerlain moved its store to the basement.<ref name="nyt-2006-02-23">{{Cite news |last=Bahney |first=Anna |date=February 23, 2006 |title=New York Adds a Flagship and a Boutique |url=https://www.nytimes.com/2006/02/23/fashion/thursdaystyles/new-york-adds-a-flagship-and-a-boutique.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224334/https://www.nytimes.com/2006/02/23/fashion/thursdaystyles/new-york-adds-a-flagship-and-a-boutique.html |url-status=live}}; {{cite web |date=March 7, 2006 |title=Beauty Beat: Guerlain Reopens at Bergdorf, Unveils Fragrance Trio in U.S. … Shiseido Phasing Out Iunx Parfums |url=https://wwd.com/feature/beauty-beat-guerlain-reopens-at-bergdorf-unveils-fragrance-trio-in-u-s-shiseido-phasing-out-iunx-parfums-542710-1991136/ |access-date=August 4, 2024 |website=WWD |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221150/https://wwd.com/feature/beauty-beat-guerlain-reopens-at-bergdorf-unveils-fragrance-trio-in-u-s-shiseido-phasing-out-iunx-parfums-542710-1991136/ |url-status=live }}</ref> The third level was the final part of the Bergdorf Goodman Building to be renovated, reopening in December 2006. At that point, the company had spent $85 million restoring the building.<ref name="Moin 2006 u120">{{cite web |last=Moin |first=David |date=December 21, 2006 |title=Bergdorf's Goes Modern on Level Three |url=https://wwd.com/feature/bergdorf-s-goes-modern-on-level-three-512701-2017965/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224335/https://wwd.com/feature/bergdorf-s-goes-modern-on-level-three-512701-2017965/ |url-status=live }}</ref> An accessories shop on the fifth floor opened in 2007,<ref name="p1363045668">{{cite magazine |last=Chabbott |first=Sophia |date=September 17, 2007 |title=Accessories Report: Bergdorf's Opens Fifth-Floor Boutique |magazine=Women's Wear Daily |pages=15 |volume=194 |issue=59 |id={{ProQuest|1363045668}} }}</ref> along with a fine-jewelry department on the main floor.<ref name="p231228359">{{cite magazine |last=Chabbott |first=Sophia |date=September 4, 2007 |title=Bergdorf's Takes Luxe Up a Notch |magazine=Women's Wear Daily |pages=2 |volume=194 |issue=49 |id={{ProQuest|231228359}} |postscript=none}}; {{cite web |date=September 4, 2007 |title=Bergdorf's Jewelry Boom |url=https://hauteliving.com/2007/09/bergdorfs-jewelry-boom/918/?market=los-angeles/feed/ |access-date=August 4, 2024 |website=Haute Living |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035354/https://hauteliving.com/2007/09/bergdorfs-jewelry-boom/918/?market=los-angeles/feed/ |url-status=live }}</ref> An Eskandar designer store,<ref>{{cite web |last=Moin |first=David |date=March 24, 2008 |title=Designer Eskandar Builds Out at Bergdorf Goodman |url=https://wwd.com/fashion-news/designer-luxury/designer-eskandar-builds-out-at-bergdorf-goodman-460517/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224334/https://wwd.com/fashion-news/designer-luxury/designer-eskandar-builds-out-at-bergdorf-goodman-460517/ |url-status=live }}</ref> a [[Lanvin]] store,<ref name="p1434315959">{{cite magazine |last=Moin |first=David |date=January 28, 2008 |title=Lanvin Opens At Bg |magazine=Women's Wear Daily |pages=21 |volume=195 |issue=19 |id={{ProQuest|1434315959}} }}</ref> and a designer jewelry room all opened in the building during 2008.<ref name="Chabbott u457">{{cite web |last=Chabbott |first=Sophia |date=April 28, 2008 |title=Bergdorf's Polishes Designer Gems |url=https://wwd.com/fashion-news/fashion-features/bergdorf-8217-s-polishes-designer-gems-456231/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804234309/https://wwd.com/fashion-news/fashion-features/bergdorf-8217-s-polishes-designer-gems-456231/ |url-status=live }}</ref> This was followed by a [[Versace]] shop the next year.<ref>{{Cite news |last=Trebay |first=Guy |date=November 5, 2009 |title=Restructuring Luxury at Versace |url=https://www.nytimes.com/2009/11/05/fashion/05VERSACE.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804234308/https://www.nytimes.com/2009/11/05/fashion/05VERSACE.html |url-status=live}}; {{cite web |date=September 9, 2009 |title=Versace Opens in Bergdorf's |url=https://wwd.com/fashion-news/designer-luxury/gallery/versace-opens-in-bergdorfs/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804234311/https://wwd.com/fashion-news/designer-luxury/gallery/versace-opens-in-bergdorfs/ |url-status=live }}</ref>
The Bergdorf Goodman Building underwent additional renovations in the mid-2000s. These included a new seventh-floor restaurant, a rebuilt sportswear department on the fifth floor, a personal-shopping department on the fourth floor, and designer sportswear boutiques on the third floor.<ref name="Moin 2005">{{cite magazine |last=Moin |first=David |date=September 12, 2005 |title=Revamping Bergdorf's: Store Steps Up Program To Build Sales To $500M: Redesigning Bergdorf's |magazine=Women's Wear Daily |pages=1, 16–17 |volume=190 |issue=56 |id={{ProQuest|1434272954}}}}</ref> The 5F department on the fifth floor opened in October 2005,<ref>{{cite magazine |last=Feitelberg |first=Rosemary |date=October 4, 2005 |title=Bergdorf's Puts Spotlight On Renovated Fifth Floor |magazine=Women's Wear Daily |pages=7 |volume=190 |issue=72 |id={{ProQuest|1498758017}}}}</ref> and the BG restaurant opened the next month.<ref>{{Cite news |last=Kuczynski |first=Alex |date=November 17, 2005 |title=Fifth Floor: Evening Wear and a Cozy Lunch |url=https://www.nytimes.com/2005/11/17/fashion/thursdaystyles/fifth-floor-evening-wear-and-a-cozy-lunch.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804215205/https://www.nytimes.com/2005/11/17/fashion/thursdaystyles/fifth-floor-evening-wear-and-a-cozy-lunch.html |url-status=live}}</ref> In addition, Guerlain moved its store to the basement.<ref>{{Cite news |last=Bahney |first=Anna |date=February 23, 2006 |title=New York Adds a Flagship and a Boutique |url=https://www.nytimes.com/2006/02/23/fashion/thursdaystyles/new-york-adds-a-flagship-and-a-boutique.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224334/https://www.nytimes.com/2006/02/23/fashion/thursdaystyles/new-york-adds-a-flagship-and-a-boutique.html |url-status=live}}; {{cite web |date=March 7, 2006 |title=Beauty Beat: Guerlain Reopens at Bergdorf, Unveils Fragrance Trio in U.S. … Shiseido Phasing Out Iunx Parfums |url=https://wwd.com/feature/beauty-beat-guerlain-reopens-at-bergdorf-unveils-fragrance-trio-in-u-s-shiseido-phasing-out-iunx-parfums-542710-1991136/ |access-date=August 4, 2024 |website=WWD |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803221150/https://wwd.com/feature/beauty-beat-guerlain-reopens-at-bergdorf-unveils-fragrance-trio-in-u-s-shiseido-phasing-out-iunx-parfums-542710-1991136/ |url-status=live}}</ref> The third level was the final part of the Bergdorf Goodman Building to be renovated, reopening in December 2006. At that point, the company had spent $85 million restoring the building.<ref name="Moin 2006">{{cite web |last=Moin |first=David |date=December 21, 2006 |title=Bergdorf's Goes Modern on Level Three |url=https://wwd.com/feature/bergdorf-s-goes-modern-on-level-three-512701-2017965/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224335/https://wwd.com/feature/bergdorf-s-goes-modern-on-level-three-512701-2017965/ |url-status=live}}</ref> An accessories shop on the fifth floor opened in 2007,<ref>{{cite magazine |last=Chabbott |first=Sophia |date=September 17, 2007 |title=Accessories Report: Bergdorf's Opens Fifth-Floor Boutique |magazine=Women's Wear Daily |pages=15 |volume=194 |issue=59 |id={{ProQuest|1363045668}}}}</ref> along with a fine-jewelry department on the main floor.<ref>{{cite magazine |last=Chabbott |first=Sophia |date=September 4, 2007 |title=Bergdorf's Takes Luxe Up a Notch |magazine=Women's Wear Daily |pages=2 |volume=194 |issue=49 |id={{ProQuest|231228359}} |postscript=none}}; {{cite web |date=September 4, 2007 |title=Bergdorf's Jewelry Boom |url=https://hauteliving.com/2007/09/bergdorfs-jewelry-boom/918/?market=los-angeles/feed/ |access-date=August 4, 2024 |website=Haute Living |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035354/https://hauteliving.com/2007/09/bergdorfs-jewelry-boom/918/?market=los-angeles/feed/ |url-status=live}}</ref> An Eskandar designer store,<ref>{{cite web |last=Moin |first=David |date=March 24, 2008 |title=Designer Eskandar Builds Out at Bergdorf Goodman |url=https://wwd.com/fashion-news/designer-luxury/designer-eskandar-builds-out-at-bergdorf-goodman-460517/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224334/https://wwd.com/fashion-news/designer-luxury/designer-eskandar-builds-out-at-bergdorf-goodman-460517/ |url-status=live}}</ref> a [[Lanvin]] store,<ref>{{cite magazine |last=Moin |first=David |date=January 28, 2008 |title=Lanvin Opens At Bg |magazine=Women's Wear Daily |pages=21 |volume=195 |issue=19 |id={{ProQuest|1434315959}}}}</ref> and a designer jewelry room all opened in the building during 2008.<ref name="Chabbott 2008">{{cite web |last=Chabbott |first=Sophia |date=April 28, 2008 |title=Bergdorf's Polishes Designer Gems |url=https://wwd.com/fashion-news/fashion-features/bergdorf-8217-s-polishes-designer-gems-456231/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804234309/https://wwd.com/fashion-news/fashion-features/bergdorf-8217-s-polishes-designer-gems-456231/ |url-status=live}}</ref> This was followed by a [[Versace]] shop the next year.<ref>{{Cite news |last=Trebay |first=Guy |date=November 5, 2009 |title=Restructuring Luxury at Versace |url=https://www.nytimes.com/2009/11/05/fashion/05VERSACE.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804234308/https://www.nytimes.com/2009/11/05/fashion/05VERSACE.html |url-status=live}}; {{cite web |date=September 9, 2009 |title=Versace Opens in Bergdorf's |url=https://wwd.com/fashion-news/designer-luxury/gallery/versace-opens-in-bergdorfs/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804234311/https://wwd.com/fashion-news/designer-luxury/gallery/versace-opens-in-bergdorfs/ |url-status=live}}</ref>


==== 2010s to present ====
==== 2010s to present ====
[[File:Bergdorf_Goodman_Entrance_(48064101137).jpg|thumb|The Fifth Avenue entrance]]
[[File:Bergdorf_Goodman_Entrance_(48064101137).jpg|thumb|The Fifth Avenue entrance]]
Bergdorf Goodman opened a {{convert|1200|ft2|adj=on}} children's department on the seventh floor in 2010.<ref name="Licata 2010">{{cite web |last=Licata |first=Elizabeth |date=February 10, 2010 |title=Adorable New Children's Department Arrives at Bergdorf |url=https://ny.racked.com/2010/2/10/7807127/adorable-new-childrens-department-arrives-at-bergdorf |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://ny.racked.com/2010/2/10/7807127/adorable-new-childrens-department-arrives-at-bergdorf |url-status=live}}; {{cite web |last=Moin |first=David |date=February 10, 2010 |title=Bergdorf's Opens Children's Department |url=https://wwd.com/fashion-news/fashion-features/bergdorfs-opens-childrens-department-2453135/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005644/https://wwd.com/fashion-news/fashion-features/bergdorfs-opens-childrens-department-2453135/ |url-status=live }}</ref> The following year, the building added boutiques by the fashion designer [[Jason Wu]],<ref name="Grinspan 2011 v044">{{cite web |last=Grinspan |first=Izzy |date=October 27, 2011 |title=Bergdorf Keeps Having to Restock Jason Wu's New Space |url=https://ny.racked.com/2011/10/27/7746587/jason-wus-new-bergdorf-space-has-already-restocked-three-times |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005644/https://ny.racked.com/2011/10/27/7746587/jason-wus-new-bergdorf-space-has-already-restocked-three-times |url-status=live}}; {{cite web |last=Karimzadeh |first=Marc |date=October 26, 2011 |title=Jason Wu's Corner of Bergdorf's |url=https://wwd.com/business-news/retail/jason-wus-corner-of-bergdorfs-5336596/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005646/https://wwd.com/business-news/retail/jason-wus-corner-of-bergdorfs-5336596/ |url-status=live }}</ref> the fashion house [[Tom Ford (brand)|Tom Ford]],<ref>{{cite web |last=Johnson |first=Shekinah |date=September 6, 2011 |title=Bergdorf Goodman Opens Tom Ford Shop |url=https://hauteliving.com/2011/09/bergdorf-goodman-opens-tom-ford-shop/194649/ |access-date=August 4, 2024 |website=Haute Living |postscript=none |archive-date=January 19, 2021 |archive-url=https://web.archive.org/web/20210119221221/https://hauteliving.com/2011/09/bergdorf-goodman-opens-tom-ford-shop/194649/ |url-status=live }}; {{cite web |last1=Moin |first1=David |last2=Drier |first2=Melissa |date=September 5, 2011 |title=Bergdorf Goodman Opens Tom Ford Shop |url=https://wwd.com/feature/tom-ford-women-boutique-to-bow-in-munich-5107142-855657/ |access-date=August 4, 2024 |website=WWD |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035323/https://wwd.com/feature/tom-ford-women-boutique-to-bow-in-munich-5107142-855657/ |url-status=live }}</ref> and Chanel.<ref>{{cite web |last=Moin |first=David |date=May 25, 2011 |title=A New Chanel at Bergdorf Goodman |url=https://wwd.com/business-news/retail/a-new-chanel-at-bergdorf-3627047/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://wwd.com/business-news/retail/a-new-chanel-at-bergdorf-3627047/ |url-status=live }}</ref> A store for the fashion house [[Valentino (fashion house)|Valentino]] also opened within the building, and Bergdorf Goodman planned to add shops and expand the fifth-floor shoe department and children's area.<ref name="Moin 2012 z101">{{cite web |last=Moin |first=David |date=August 14, 2012 |title=Bergdorf Goodman at 111: Celebrating a Singular Anniversary |url=https://wwd.com/business-news/retail/bergdorf-goodman-at-111-6161053/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183509/https://wwd.com/business-news/retail/bergdorf-goodman-at-111-6161053/ |url-status=live }}</ref> Bergdorf Goodman announced in 2013 that it would renovate the structure once again<ref name="Moin 2013 g596" /> as part of its five-year BG 20/20 plan.<ref name="Gurfein 2015 t2062">{{cite web |last=Gurfein |first=Laura |date=February 17, 2015 |title=Bergdorf Goodman's Major Renovations Include a 'Penthouse-Like' Section for The Row |url=https://ny.racked.com/2015/2/17/8051569/bergdorf-goodman-renovations |access-date=August 5, 2024 |website=Racked NY |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035210/https://ny.racked.com/2015/2/17/8051569/bergdorf-goodman-renovations |url-status=live }}</ref><ref name="Moin 2015 v049">{{cite web |last=Moin |first=David |date=February 17, 2015 |title=Bergdorf's BG 20/20 Prescribes a Major Makeover |url=https://wwd.com/business-news/retail/bergdorf-goodmans-joshua-schulman-talks-bg-2020-8192613/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183503/https://wwd.com/business-news/retail/bergdorf-goodmans-joshua-schulman-talks-bg-2020-8192613/ |url-status=live }}</ref> The project involved expanding the shoe salon, relocating the Chanel and [[Celine (brand)|Celine]] boutiques, and expanding several of the designer boutiques,<ref name="Moin 2013 g596">{{cite web |last=Moin |first=David |date=March 19, 2013 |title=Bergdorf Goodman's Joshua Schulman Unveils Store Strategy |url=https://wwd.com/feature/bergdorf-goodmans-big-plan-6853700-358808/?full=true |access-date=August 4, 2024 |website=WWD |postscript=none |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195627/https://wwd.com/feature/bergdorf-goodmans-big-plan-6853700-358808/?full=true |url-status=live}}; {{cite web |last=Yannetta |first=Tiffany |date=March 19, 2013 |title=Bergdorf Goodman Prepares to Renovate Just About Everything |url=https://ny.racked.com/2013/3/19/7682411/bergdorf-goodman-1 |access-date=August 4, 2024 |website=Racked NY |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195626/https://ny.racked.com/2013/3/19/7682411/bergdorf-goodman-1 |url-status=live }}</ref> in addition to adding a designer-clothing lab and a store for the fashion label [[The Row (fashion label)|The Row]] to the sixth floor.<ref name="Gurfein 2015 t2062" /><ref name="Moin 2015 v049" /> The project also involved removing some partitions and separating the jewelry and leather departments on the first floor.<ref name="Moin 2015 v049" /> A [[Dior]] boutique opened there in 2013,<ref>{{cite web |last=Lynch |first=Matthew |date=March 13, 2013 |title=Dior Celebrates New Bergdorf Goodman Boutique |url=https://wwd.com/feature/dior-celebrates-new-bergdorf-goodman-boutique-6844932-361370/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195628/https://wwd.com/feature/dior-celebrates-new-bergdorf-goodman-boutique-6844932-361370/ |url-status=live }}</ref> and the hair department in the basement was also expanded.<ref>{{Cite news |last=Felder |first=Rachel |date=October 16, 2013 |title=New York Department Stores Revamp Cosmetics and Fragrance Sections |url=https://www.nytimes.com/2013/10/17/fashion/new-york-department-stores-revamp-cosmetics-and-fragrance-sections.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://www.nytimes.com/2013/10/17/fashion/new-york-department-stores-revamp-cosmetics-and-fragrance-sections.html |url-status=live }}</ref>
Bergdorf Goodman opened a {{convert|1200|ft2|adj=on}} children's department on the seventh floor in 2010.<ref>{{cite web |last=Licata |first=Elizabeth |date=February 10, 2010 |title=Adorable New Children's Department Arrives at Bergdorf |url=https://ny.racked.com/2010/2/10/7807127/adorable-new-childrens-department-arrives-at-bergdorf |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://ny.racked.com/2010/2/10/7807127/adorable-new-childrens-department-arrives-at-bergdorf |url-status=live}}; {{cite web |last=Moin |first=David |date=February 10, 2010 |title=Bergdorf's Opens Children's Department |url=https://wwd.com/fashion-news/fashion-features/bergdorfs-opens-childrens-department-2453135/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005644/https://wwd.com/fashion-news/fashion-features/bergdorfs-opens-childrens-department-2453135/ |url-status=live}}</ref> The following year, the building added boutiques by the fashion designer [[Jason Wu]],<ref>{{cite web |last=Grinspan |first=Izzy |date=October 27, 2011 |title=Bergdorf Keeps Having to Restock Jason Wu's New Space |url=https://ny.racked.com/2011/10/27/7746587/jason-wus-new-bergdorf-space-has-already-restocked-three-times |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005644/https://ny.racked.com/2011/10/27/7746587/jason-wus-new-bergdorf-space-has-already-restocked-three-times |url-status=live}}; {{cite web |last=Karimzadeh |first=Marc |date=October 26, 2011 |title=Jason Wu's Corner of Bergdorf's |url=https://wwd.com/business-news/retail/jason-wus-corner-of-bergdorfs-5336596/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005646/https://wwd.com/business-news/retail/jason-wus-corner-of-bergdorfs-5336596/ |url-status=live}}</ref> the fashion house [[Tom Ford (brand)|Tom Ford]],<ref>{{cite web |last=Johnson |first=Shekinah |date=September 6, 2011 |title=Bergdorf Goodman Opens Tom Ford Shop |url=https://hauteliving.com/2011/09/bergdorf-goodman-opens-tom-ford-shop/194649/ |access-date=August 4, 2024 |website=Haute Living |postscript=none |archive-date=January 19, 2021 |archive-url=https://web.archive.org/web/20210119221221/https://hauteliving.com/2011/09/bergdorf-goodman-opens-tom-ford-shop/194649/ |url-status=live}}; {{cite web |last1=Moin |first1=David |last2=Drier |first2=Melissa |date=September 5, 2011 |title=Bergdorf Goodman Opens Tom Ford Shop |url=https://wwd.com/feature/tom-ford-women-boutique-to-bow-in-munich-5107142-855657/ |access-date=August 4, 2024 |website=WWD |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035323/https://wwd.com/feature/tom-ford-women-boutique-to-bow-in-munich-5107142-855657/ |url-status=live}}</ref> and Chanel.<ref>{{cite web |last=Moin |first=David |date=May 25, 2011 |title=A New Chanel at Bergdorf Goodman |url=https://wwd.com/business-news/retail/a-new-chanel-at-bergdorf-3627047/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://wwd.com/business-news/retail/a-new-chanel-at-bergdorf-3627047/ |url-status=live}}</ref> A store for the fashion house [[Valentino (fashion house)|Valentino]] also opened within the building, and Bergdorf Goodman planned to add shops and expand the fifth-floor shoe department and children's area.<ref>{{cite web |last=Moin |first=David |date=August 14, 2012 |title=Bergdorf Goodman at 111: Celebrating a Singular Anniversary |url=https://wwd.com/business-news/retail/bergdorf-goodman-at-111-6161053/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183509/https://wwd.com/business-news/retail/bergdorf-goodman-at-111-6161053/ |url-status=live}}</ref> Bergdorf Goodman announced in 2013 that it would renovate the structure once again<ref name="Moin 2013" /> as part of its five-year BG 20/20 plan.<ref name="Gurfein 2015">{{cite web |last=Gurfein |first=Laura |date=February 17, 2015 |title=Bergdorf Goodman's Major Renovations Include a 'Penthouse-Like' Section for The Row |url=https://ny.racked.com/2015/2/17/8051569/bergdorf-goodman-renovations |access-date=August 5, 2024 |website=Racked NY |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035210/https://ny.racked.com/2015/2/17/8051569/bergdorf-goodman-renovations |url-status=live}}</ref><ref name="Moin 2015 v049">{{cite web |last=Moin |first=David |date=February 17, 2015 |title=Bergdorf's BG 20/20 Prescribes a Major Makeover |url=https://wwd.com/business-news/retail/bergdorf-goodmans-joshua-schulman-talks-bg-2020-8192613/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183503/https://wwd.com/business-news/retail/bergdorf-goodmans-joshua-schulman-talks-bg-2020-8192613/ |url-status=live}}</ref> The project involved expanding the shoe salon, relocating the Chanel and [[Celine (brand)|Celine]] boutiques, and expanding several of the designer boutiques,<ref name="Moin 2013">{{cite web |last=Moin |first=David |date=March 19, 2013 |title=Bergdorf Goodman's Joshua Schulman Unveils Store Strategy |url=https://wwd.com/feature/bergdorf-goodmans-big-plan-6853700-358808/?full=true |access-date=August 4, 2024 |website=WWD |postscript=none |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195627/https://wwd.com/feature/bergdorf-goodmans-big-plan-6853700-358808/?full=true |url-status=live}}; {{cite web |last=Yannetta |first=Tiffany |date=March 19, 2013 |title=Bergdorf Goodman Prepares to Renovate Just About Everything |url=https://ny.racked.com/2013/3/19/7682411/bergdorf-goodman-1 |access-date=August 4, 2024 |website=Racked NY |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195626/https://ny.racked.com/2013/3/19/7682411/bergdorf-goodman-1 |url-status=live}}</ref> in addition to adding a designer-clothing lab and a store for the fashion label [[The Row (fashion label)|The Row]] to the sixth floor.<ref name="Gurfein 2015" /><ref name="Moin 2015 v049" /> The project also involved removing some partitions and separating the jewelry and leather departments on the first floor.<ref name="Moin 2015 v049" /> A [[Dior]] boutique opened there in 2013,<ref>{{cite web |last=Lynch |first=Matthew |date=March 13, 2013 |title=Dior Celebrates New Bergdorf Goodman Boutique |url=https://wwd.com/feature/dior-celebrates-new-bergdorf-goodman-boutique-6844932-361370/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804195628/https://wwd.com/feature/dior-celebrates-new-bergdorf-goodman-boutique-6844932-361370/ |url-status=live}}</ref> and the hair department in the basement was also expanded.<ref>{{Cite news |last=Felder |first=Rachel |date=October 16, 2013 |title=New York Department Stores Revamp Cosmetics and Fragrance Sections |url=https://www.nytimes.com/2013/10/17/fashion/new-york-department-stores-revamp-cosmetics-and-fragrance-sections.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://www.nytimes.com/2013/10/17/fashion/new-york-department-stores-revamp-cosmetics-and-fragrance-sections.html |url-status=live}}</ref>


A renovation on the sixth floor began in June 2014,<ref name="Moin 2014 g920">{{cite web |last=Moin |first=David |date=June 12, 2014 |title=Neiman's Sets Overhaul of Bergdorf Goodman |url=https://wwd.com/business-news/business-features/neimans-adjusted-profits-fall-7726840/ |access-date=August 5, 2024 |website=WWD |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183507/https://wwd.com/business-news/business-features/neimans-adjusted-profits-fall-7726840/ |url-status=live}}; {{cite web |last=Gurfein |first=Laura |date=June 13, 2014 |title=Bergdorf Goodman About To Begin Its Major Renovation |url=https://ny.racked.com/2014/6/13/7592457/bergdorf-goodman-renovation-neiman-marcus |access-date=August 5, 2024 |website=Racked NY |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805011757/https://ny.racked.com/2014/6/13/7592457/bergdorf-goodman-renovation-neiman-marcus |url-status=live }}</ref> and new accessory shops for Dior and Tom Ford opened that September.<ref name="Jennings 2014">{{cite web |last=Jennings |first=Rebecca |date=September 8, 2014 |title=Bergdorf's Ups Fanciness with Dior, Tom Ford Accessory Shops |url=https://ny.racked.com/2014/9/8/7577773/bergdorfs-ups-fanciness-with-dior-tom-ford-accessory-shops |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805011755/https://ny.racked.com/2014/9/8/7577773/bergdorfs-ups-fanciness-with-dior-tom-ford-accessory-shops |url-status=live}}; {{cite web |last=Moin |first=David |date=September 8, 2014 |title=Tom Ford, Christian Dior Accessory Shops Open at Bergdorf Goodman |url=https://wwd.com/feature/ford-dior-accessory-shops-open-at-bergdorf-goodman-7881112-1067894/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805011756/https://wwd.com/feature/ford-dior-accessory-shops-open-at-bergdorf-goodman-7881112-1067894/ |url-status=live }}</ref> The sixth story was completely rebuilt.<ref name="Moin 2015 q527">{{cite web |last=Moin |first=David |date=September 14, 2015 |title=Bergdorf Goodman Introduces The Modernists Floor |url=https://wwd.com/feature/bergdorf-goodman-introduces-the-modernists-floor-10212925/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183502/https://wwd.com/feature/bergdorf-goodman-introduces-the-modernists-floor-10212925/ |url-status=live }}</ref> The local architectural firm MNA redesigned the first story,<ref name="p1989829603">{{cite magazine |last=Brake |first=Alan |date=January-February 2018 |title=Bergdorf Goodman |url=https://www.nxtbook.com/nxtbooks/contract/20180102/index.php?startid=113 |access-date=August 5, 2024 |magazine=Contract |pages=112–115 |via=Nxtbook Media |volume=59 |issue=1 |id={{ProQuest|1989829603}} |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805193342/https://www.nxtbook.com/nxtbooks/contract/20180102/index.php?startid=113 |url-status=live }}</ref> and an arched entrance and a jewelry room were built on 57th Street.<ref name="Moin 2016 u980">{{cite web |last=Moin |first=David |date=September 7, 2016 |title=Bergdorf's Main Event: Reimagining a Classic Luxury Setting |url=https://wwd.com/business-news/retail/bergdorfs-main-event-classic-luxury-setting-10507041/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183508/https://wwd.com/business-news/retail/bergdorfs-main-event-classic-luxury-setting-10507041/ |url-status=live }}</ref> The sixth-story renovation was completed in September 2015,<ref name="Gurfein 2015 i209">{{cite web |last=Gurfein |first=Laura |date=September 15, 2015 |title=The Row's New Section in Bergdorf Goodman Is Barely Distinguishable |url=https://ny.racked.com/2015/9/15/9326177/bergdorf-goodman-renovations-modernists |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183503/https://ny.racked.com/2015/9/15/9326177/bergdorf-goodman-renovations-modernists |url-status=live}}; {{cite web |last=Zhang |first=Tianwei |date=September 12, 2015 |title=Bergdorf Goodman's new sixth floor |url=https://wwd.com/bergdorf-goodmans-new-sixth-floor/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183501/https://wwd.com/bergdorf-goodmans-new-sixth-floor/ |url-status=live }}</ref> followed by the jewelry salon that December<ref name="Selter 2015 o538">{{cite web |last=Selter |first=Emily |date=December 17, 2015 |title=Bergdorf Goodman Jewelry Salon |url=https://www.townandcountrymag.com/style/jewelry-and-watches/news/a4552/bergdorf-goodman-jewelry-salon/ |access-date=August 5, 2024 |website=Town & Country |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183500/https://www.townandcountrymag.com/style/jewelry-and-watches/news/a4552/bergdorf-goodman-jewelry-salon/ |url-status=live}}; {{cite web |last=Hargrove |first=Channing |date=December 16, 2015 |title=The Significance Behind Bergdorf Goodman's New Jewelry Salon |url=https://ny.racked.com/2015/12/16/10233240/bergdorf-goodman-jewelry-salon-57th-street-nyc |access-date=August 5, 2024 |website=Racked NY |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183502/https://ny.racked.com/2015/12/16/10233240/bergdorf-goodman-jewelry-salon-57th-street-nyc |url-status=live }}</ref> and the renovated main floor in September 2016.<ref name="Moin 2016 u980" /><ref name="Harris 2016 n155">{{cite web |last=Harris |first=Ainsley |date=September 16, 2016 |title=Newly Renovated, Bergdorf Goodman Courts The Ladies Who Instagram |url=https://www.fastcompany.com/3063466/a-newly-renovated-bergdorf-goodman-courts-the-ladies-who-instagram |access-date=August 5, 2024 |website=Fast Company |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183504/https://www.fastcompany.com/3063466/a-newly-renovated-bergdorf-goodman-courts-the-ladies-who-instagram |url-status=live }}</ref> The company also planned to add {{convert|25000|ft2}} of selling space on the eighth and ninth floors by relocating its backroom spaces and offices to the Paris Theater.<ref name="Gurfein 2015">{{cite web |last=Gurfein |first=Laura |date=November 18, 2015 |title=Bergdorf Goodman Is Adding Two More Floors of Womenswear |url=https://ny.racked.com/2015/11/18/9754268/bergdorf-goodman-expanding-womenswear |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183504/https://ny.racked.com/2015/11/18/9754268/bergdorf-goodman-expanding-womenswear |url-status=live}}; {{cite web |last=Edelson |first=Sharon |date=November 18, 2015 |title=Bergdorf Goodman to Expand Women's Store |url=https://wwd.com/feature/bergdorf-goodman-expand-womens-store-10280567/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183505/https://wwd.com/feature/bergdorf-goodman-expand-womens-store-10280567/ |url-status=live }}</ref> Bergdorf Goodman's senior vice president [[Linda Fargo]] opened a Linda's shop on the fourth floor in 2017,<ref>{{Cite news |last=Harris |first=Taylor |date=May 3, 2017 |title=V.I.P. Shoppers Toast Linda's, a New Shop at Bergdorf Goodman |url=https://www.nytimes.com/2017/05/03/fashion/linda-fargo-shop-in-shop-at-bergdorf-goodman.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805184616/https://www.nytimes.com/2017/05/03/fashion/linda-fargo-shop-in-shop-at-bergdorf-goodman.html |url-status=live}}; {{cite web |last=McCarthy |first=Lauren |date=May 7, 2017 |title=Linda Fargo's New Bergdorf Goodman Store Is Both A "Shopping Paradise And A Fantasy Closet" |url=https://www.wmagazine.com/story/linda-fargo-bergdorf-goodman-new-store-shopping |access-date=August 5, 2024 |website=W Magazine |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805184616/https://www.wmagazine.com/story/linda-fargo-bergdorf-goodman-new-store-shopping |url-status=live }}</ref> and the Barrett salon in the building closed two years later.<ref>{{Cite news |last=Boncompagni |first=Tatiana |date=April 11, 2019 |title=The End of the Bergdorf Blonde |url=https://www.nytimes.com/2019/04/11/style/john-barrett-salon-bergdorf-blonde.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none}}; {{cite web |last=Sheeler |first=Jason |date=May 15, 2019 |title=Which A-List Hairstylist Will Take Over Bergdorf Goodman's Storied Salon in New York? |url=https://www.hollywoodreporter.com/lists/a-list-hairstylist-will-take-bergdorf-goodmans-storied-salon-new-york-1209934/ |access-date=August 5, 2024 |website=The Hollywood Reporter |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805195632/https://www.hollywoodreporter.com/lists/a-list-hairstylist-will-take-bergdorf-goodmans-storied-salon-new-york-1209934/ |url-status=live }}</ref>
A renovation on the sixth floor began in June 2014,<ref>{{cite web |last=Moin |first=David |date=June 12, 2014 |title=Neiman's Sets Overhaul of Bergdorf Goodman |url=https://wwd.com/business-news/business-features/neimans-adjusted-profits-fall-7726840/ |access-date=August 5, 2024 |website=WWD |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183507/https://wwd.com/business-news/business-features/neimans-adjusted-profits-fall-7726840/ |url-status=live}}; {{cite web |last=Gurfein |first=Laura |date=June 13, 2014 |title=Bergdorf Goodman About To Begin Its Major Renovation |url=https://ny.racked.com/2014/6/13/7592457/bergdorf-goodman-renovation-neiman-marcus |access-date=August 5, 2024 |website=Racked NY |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805011757/https://ny.racked.com/2014/6/13/7592457/bergdorf-goodman-renovation-neiman-marcus |url-status=live}}</ref> and new accessory shops for Dior and Tom Ford opened that September.<ref>{{cite web |last=Jennings |first=Rebecca |date=September 8, 2014 |title=Bergdorf's Ups Fanciness with Dior, Tom Ford Accessory Shops |url=https://ny.racked.com/2014/9/8/7577773/bergdorfs-ups-fanciness-with-dior-tom-ford-accessory-shops |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805011755/https://ny.racked.com/2014/9/8/7577773/bergdorfs-ups-fanciness-with-dior-tom-ford-accessory-shops |url-status=live}}; {{cite web |last=Moin |first=David |date=September 8, 2014 |title=Tom Ford, Christian Dior Accessory Shops Open at Bergdorf Goodman |url=https://wwd.com/feature/ford-dior-accessory-shops-open-at-bergdorf-goodman-7881112-1067894/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805011756/https://wwd.com/feature/ford-dior-accessory-shops-open-at-bergdorf-goodman-7881112-1067894/ |url-status=live}}</ref> The sixth story was completely rebuilt.<ref name="Moin 2015 q527">{{cite web |last=Moin |first=David |date=September 14, 2015 |title=Bergdorf Goodman Introduces The Modernists Floor |url=https://wwd.com/feature/bergdorf-goodman-introduces-the-modernists-floor-10212925/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183502/https://wwd.com/feature/bergdorf-goodman-introduces-the-modernists-floor-10212925/ |url-status=live}}</ref> The local architectural firm MNA redesigned the first story,<ref name="Brake 2018">{{cite magazine |last=Brake |first=Alan |date=January-February 2018 |title=Bergdorf Goodman |url=https://www.nxtbook.com/nxtbooks/contract/20180102/index.php?startid=113 |access-date=August 5, 2024 |magazine=Contract |pages=112–115 |via=Nxtbook Media |volume=59 |issue=1 |id={{ProQuest|1989829603}} |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805193342/https://www.nxtbook.com/nxtbooks/contract/20180102/index.php?startid=113 |url-status=live}}</ref> and an arched entrance and a jewelry room were built on 57th Street.<ref name="Moin 2016 u980">{{cite web |last=Moin |first=David |date=September 7, 2016 |title=Bergdorf's Main Event: Reimagining a Classic Luxury Setting |url=https://wwd.com/business-news/retail/bergdorfs-main-event-classic-luxury-setting-10507041/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183508/https://wwd.com/business-news/retail/bergdorfs-main-event-classic-luxury-setting-10507041/ |url-status=live}}</ref> The sixth-story renovation was completed in September 2015,<ref>{{cite web |last=Gurfein |first=Laura |date=September 15, 2015 |title=The Row's New Section in Bergdorf Goodman Is Barely Distinguishable |url=https://ny.racked.com/2015/9/15/9326177/bergdorf-goodman-renovations-modernists |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183503/https://ny.racked.com/2015/9/15/9326177/bergdorf-goodman-renovations-modernists |url-status=live}}; {{cite web |last=Zhang |first=Tianwei |date=September 12, 2015 |title=Bergdorf Goodman's new sixth floor |url=https://wwd.com/bergdorf-goodmans-new-sixth-floor/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183501/https://wwd.com/bergdorf-goodmans-new-sixth-floor/ |url-status=live}}</ref> followed by the jewelry salon that December<ref>{{cite web |last=Selter |first=Emily |date=December 17, 2015 |title=Bergdorf Goodman Jewelry Salon |url=https://www.townandcountrymag.com/style/jewelry-and-watches/news/a4552/bergdorf-goodman-jewelry-salon/ |access-date=August 5, 2024 |website=Town & Country |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183500/https://www.townandcountrymag.com/style/jewelry-and-watches/news/a4552/bergdorf-goodman-jewelry-salon/ |url-status=live}}; {{cite web |last=Hargrove |first=Channing |date=December 16, 2015 |title=The Significance Behind Bergdorf Goodman's New Jewelry Salon |url=https://ny.racked.com/2015/12/16/10233240/bergdorf-goodman-jewelry-salon-57th-street-nyc |access-date=August 5, 2024 |website=Racked NY |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183502/https://ny.racked.com/2015/12/16/10233240/bergdorf-goodman-jewelry-salon-57th-street-nyc |url-status=live}}</ref> and the renovated main floor in September 2016.<ref name="Moin 2016 u980" /><ref name="Harris 2016">{{cite web |last=Harris |first=Ainsley |date=September 16, 2016 |title=Newly Renovated, Bergdorf Goodman Courts The Ladies Who Instagram |url=https://www.fastcompany.com/3063466/a-newly-renovated-bergdorf-goodman-courts-the-ladies-who-instagram |access-date=August 5, 2024 |website=Fast Company |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183504/https://www.fastcompany.com/3063466/a-newly-renovated-bergdorf-goodman-courts-the-ladies-who-instagram |url-status=live}}</ref> The company also planned to add {{convert|25000|ft2}} of selling space on the eighth and ninth floors by relocating its backroom spaces and offices to the Paris Theater.<ref>{{cite web |last=Gurfein |first=Laura |date=November 18, 2015 |title=Bergdorf Goodman Is Adding Two More Floors of Womenswear |url=https://ny.racked.com/2015/11/18/9754268/bergdorf-goodman-expanding-womenswear |access-date=August 5, 2024 |website=Racked NY |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183504/https://ny.racked.com/2015/11/18/9754268/bergdorf-goodman-expanding-womenswear |url-status=live}}; {{cite web |last=Edelson |first=Sharon |date=November 18, 2015 |title=Bergdorf Goodman to Expand Women's Store |url=https://wwd.com/feature/bergdorf-goodman-expand-womens-store-10280567/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805183505/https://wwd.com/feature/bergdorf-goodman-expand-womens-store-10280567/ |url-status=live}}</ref> Bergdorf Goodman's senior vice president [[Linda Fargo]] opened a Linda's shop on the fourth floor in 2017,<ref>{{Cite news |last=Harris |first=Taylor |date=May 3, 2017 |title=V.I.P. Shoppers Toast Linda's, a New Shop at Bergdorf Goodman |url=https://www.nytimes.com/2017/05/03/fashion/linda-fargo-shop-in-shop-at-bergdorf-goodman.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805184616/https://www.nytimes.com/2017/05/03/fashion/linda-fargo-shop-in-shop-at-bergdorf-goodman.html |url-status=live}}; {{cite web |last=McCarthy |first=Lauren |date=May 7, 2017 |title=Linda Fargo's New Bergdorf Goodman Store Is Both A "Shopping Paradise And A Fantasy Closet" |url=https://www.wmagazine.com/story/linda-fargo-bergdorf-goodman-new-store-shopping |access-date=August 5, 2024 |website=W Magazine |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805184616/https://www.wmagazine.com/story/linda-fargo-bergdorf-goodman-new-store-shopping |url-status=live}}</ref> and the Barrett salon in the building closed two years later.<ref>{{Cite news |last=Boncompagni |first=Tatiana |date=April 11, 2019 |title=The End of the Bergdorf Blonde |url=https://www.nytimes.com/2019/04/11/style/john-barrett-salon-bergdorf-blonde.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |postscript=none}}; {{cite web |last=Sheeler |first=Jason |date=May 15, 2019 |title=Which A-List Hairstylist Will Take Over Bergdorf Goodman's Storied Salon in New York? |url=https://www.hollywoodreporter.com/lists/a-list-hairstylist-will-take-bergdorf-goodmans-storied-salon-new-york-1209934/ |access-date=August 5, 2024 |website=The Hollywood Reporter |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805195632/https://www.hollywoodreporter.com/lists/a-list-hairstylist-will-take-bergdorf-goodmans-storied-salon-new-york-1209934/ |url-status=live}}</ref>


The building was temporarily closed in March 2020 during the [[COVID-19 pandemic in New York City]],<ref>{{cite web |last=Moin |first=David |date=March 17, 2020 |title=Bergdorf Goodman and Neiman Marcus in Manhattan Close |url=https://wwd.com/feature/bergdorf-goodman-and-neiman-marcus-in-manhattan-close-1203541087/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191808/https://wwd.com/feature/bergdorf-goodman-and-neiman-marcus-in-manhattan-close-1203541087/ |url-status=live }}</ref> and it reopened for limited service after three months.<ref name="p2416097841">{{cite news |last=Kapner |first=Suzanne |date=June 24, 2020 |title=Saks to Reopen New York Flagship As Luxury Retailers Try to Reboot |work=The Wall Street Journal |page=B.1 |issn=0099-9660 |id={{ProQuest|2416097841}} }}</ref> The Palette cafe in the basement was renovated by [[Kit Kemp]] in 2021,<ref name="Sieracki 2021 v942">{{cite web |last=Sieracki |first=Jill |date=November 13, 2021 |title=Go Inside Kit Kemp's Whimsical New Cafe at Bergdorf Goodman |url=https://galeriemagazine.com/go-inside-kit-kemps-whimsical-new-cafe-bergdorf-goodman/ |access-date=August 5, 2024 |website=Galerie |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805000447/https://galeriemagazine.com/go-inside-kit-kemps-whimsical-new-cafe-bergdorf-goodman/ |url-status=live}}; {{cite web |last=Tauer |first=Kristen |date=November 11, 2021 |title=A Look Inside Kit Kemp's Whimsical Design for Palette at Bergdorf Goodman |url=https://wwd.com/eye/lifestyle/kit-kemp-redesign-palette-at-bergdorf-goodman-1234994792/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805000446/https://wwd.com/eye/lifestyle/kit-kemp-redesign-palette-at-bergdorf-goodman-1234994792/ |url-status=live }}</ref> and [[Maison Schiaparelli]] opened a boutique on the fourth floor that year.<ref name="Diderich 2021">{{cite web |last=Diderich |first=Joelle |date=October 4, 2021 |title=Exclusive: Schiaparelli to Open Permanent Store at Bergdorf Goodman |url=https://wwd.com/feature/schiaparelli-permanent-store-bergdorf-goodman-cardi-b-lady-gaga-1234961727/ |access-date=August 5, 2024 |website=WWD |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191813/https://wwd.com/feature/schiaparelli-permanent-store-bergdorf-goodman-cardi-b-lady-gaga-1234961727/ |url-status=live}}; {{Cite news |last=Testa |first=Jessica |date=December 15, 2022 |title=Surviving 10 Hours and 32 Minutes at Bergdorf Goodman |url=https://www.nytimes.com/2022/12/15/style/bergdorf-goodman.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191812/https://www.nytimes.com/2022/12/15/style/bergdorf-goodman.html |url-status=live }}</ref> In addition, a beauty salon known as Salon Yoshiko opened on the ninth floor in 2022,<ref>{{cite web |last1=Wally |first1=Maxine |last2=Wally |first2=Oona |last3=Baez |first3=Che |last4=Cruz |first4=Ivana |date=May 30, 2022 |title=Does Bergdorf Goodman's Salon Yoshiko Live Up to the Store's Reputation? |url=https://www.wmagazine.com/beauty/bergdorf-goodman-spa-salon-yoshiko-honest-review-2022 |access-date=August 5, 2024 |website=W Magazine |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191811/https://www.wmagazine.com/beauty/bergdorf-goodman-spa-salon-yoshiko-honest-review-2022 |url-status=live }}</ref> though it closed down after a year.<ref>{{cite web |last=Moin |first=David |date=June 16, 2023 |title=Bergdorf's Penthouse Beauty Salon Shutting Down |url=https://wwd.com/business-news/retail/bergdorf-goodmans-beauty-salon-shutting-down-1235690500/ |access-date=August 5, 2024 |website=WWD |archive-date=June 24, 2023 |archive-url=https://web.archive.org/web/20230624121057/https://wwd.com/business-news/retail/bergdorf-goodmans-beauty-salon-shutting-down-1235690500/ |url-status=live }}</ref> The Linda's shop was also expanded in 2023.<ref>{{cite web |last=Bateman |first=Kristen |date=March 29, 2023 |title=Bergdorf Goodman's Linda Fargo (Re)Opens Up Shop |url=https://www.vogue.com/article/lindas-shop-bergdorf-goodman-2023 |access-date=August 5, 2024 |website=Vogue |postscript=none |archive-date=February 15, 2024 |archive-url=https://web.archive.org/web/20240215053112/https://www.vogue.com/article/lindas-shop-bergdorf-goodman-2023 |url-status=live}}; {{cite web |last=Santiago |first=Sean |date=March 30, 2023 |title=Bergdorf Goodman's Linda Fargo Wants You to Try on a Different Side of Yourself |url=https://www.elledecor.com/shopping/best-stores/a43430376/linda-fargo-bergdorf-goodman/ |access-date=August 5, 2024 |website=ELLE Decor |archive-date=July 3, 2024 |archive-url=https://web.archive.org/web/20240703212548/https://www.elledecor.com/shopping/best-stores/a43430376/linda-fargo-bergdorf-goodman/ |url-status=live }}</ref> The Palette cafe was closed the next year and replaced by an Italian cafe known as Café Ginori,<ref>{{cite web |last=Moin |first=David |date=June 20, 2024 |title=EXCLUSIVE: Bergdorf Goodman Replaces Palette With a Grander Restaurant, Café Ginori |url=https://wwd.com/business-news/shop-home/bergdorf-goodman-restaurant-cafe-ginori-1236445379/ |access-date=August 5, 2024 |website=WWD |archive-date=July 22, 2024 |archive-url=https://web.archive.org/web/20240722045346/https://wwd.com/business-news/shop-home/bergdorf-goodman-restaurant-cafe-ginori-1236445379/ |url-status=live }}</ref> which opened in July 2024.<ref name="DiGuiseppe 2024 s566">{{cite web |last=DiGuiseppe |first=Stephanie |date=June 20, 2024 |title=Meet Café Ginori: The New Café At Bergdorf Goodman In Manhattan |url=https://hauteliving.com/2024/06/meet-cafe-ginori-new-cafe-bergdorf-goodman-manhattan/752975/ |access-date=August 4, 2024 |website=Haute Living |postscript=none |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806180334/https://hauteliving.com/2024/06/meet-cafe-ginori-new-cafe-bergdorf-goodman-manhattan/752975/ |url-status=live}}; {{cite web |last=Fixsen |first=Anna |date=July 3, 2024 |title=The New Ginori Café at Bergdorf Goodman Is a Candy-Colored Oasis |url=https://www.elledecor.com/life-culture/a61501087/cafe-ginori-bergdorf-goodman/ |access-date=August 4, 2024 |website=ELLE Decor |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805000447/https://www.elledecor.com/life-culture/a61501087/cafe-ginori-bergdorf-goodman/ |url-status=live }}</ref>
The building was temporarily closed in March 2020 during the [[COVID-19 pandemic in New York City]],<ref>{{cite web |last=Moin |first=David |date=March 17, 2020 |title=Bergdorf Goodman and Neiman Marcus in Manhattan Close |url=https://wwd.com/feature/bergdorf-goodman-and-neiman-marcus-in-manhattan-close-1203541087/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191808/https://wwd.com/feature/bergdorf-goodman-and-neiman-marcus-in-manhattan-close-1203541087/ |url-status=live}}</ref> and it reopened for limited service after three months.<ref>{{cite news |last=Kapner |first=Suzanne |date=June 24, 2020 |title=Saks to Reopen New York Flagship As Luxury Retailers Try to Reboot |work=The Wall Street Journal |page=B.1 |issn=0099-9660 |id={{ProQuest|2416097841}}}}</ref> The Palette cafe in the basement was renovated by [[Kit Kemp]] in 2021,<ref>{{cite web |last=Sieracki |first=Jill |date=November 13, 2021 |title=Go Inside Kit Kemp's Whimsical New Cafe at Bergdorf Goodman |url=https://galeriemagazine.com/go-inside-kit-kemps-whimsical-new-cafe-bergdorf-goodman/ |access-date=August 5, 2024 |website=Galerie |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805000447/https://galeriemagazine.com/go-inside-kit-kemps-whimsical-new-cafe-bergdorf-goodman/ |url-status=live}}; {{cite web |last=Tauer |first=Kristen |date=November 11, 2021 |title=A Look Inside Kit Kemp's Whimsical Design for Palette at Bergdorf Goodman |url=https://wwd.com/eye/lifestyle/kit-kemp-redesign-palette-at-bergdorf-goodman-1234994792/ |access-date=August 5, 2024 |website=WWD |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805000446/https://wwd.com/eye/lifestyle/kit-kemp-redesign-palette-at-bergdorf-goodman-1234994792/ |url-status=live}}</ref> and [[Maison Schiaparelli]] opened a boutique on the fourth floor that year.<ref>{{cite web |last=Diderich |first=Joelle |date=October 4, 2021 |title=Exclusive: Schiaparelli to Open Permanent Store at Bergdorf Goodman |url=https://wwd.com/feature/schiaparelli-permanent-store-bergdorf-goodman-cardi-b-lady-gaga-1234961727/ |access-date=August 5, 2024 |website=WWD |postscript=none |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191813/https://wwd.com/feature/schiaparelli-permanent-store-bergdorf-goodman-cardi-b-lady-gaga-1234961727/ |url-status=live}}; {{Cite news |last=Testa |first=Jessica |date=December 15, 2022 |title=Surviving 10 Hours and 32 Minutes at Bergdorf Goodman |url=https://www.nytimes.com/2022/12/15/style/bergdorf-goodman.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191812/https://www.nytimes.com/2022/12/15/style/bergdorf-goodman.html |url-status=live}}</ref> In addition, a beauty salon known as Salon Yoshiko opened on the ninth floor in 2022,<ref>{{cite web |last1=Wally |first1=Maxine |last2=Wally |first2=Oona |last3=Baez |first3=Che |last4=Cruz |first4=Ivana |date=May 30, 2022 |title=Does Bergdorf Goodman's Salon Yoshiko Live Up to the Store's Reputation? |url=https://www.wmagazine.com/beauty/bergdorf-goodman-spa-salon-yoshiko-honest-review-2022 |access-date=August 5, 2024 |website=W Magazine |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805191811/https://www.wmagazine.com/beauty/bergdorf-goodman-spa-salon-yoshiko-honest-review-2022 |url-status=live}}</ref> though it closed down after a year.<ref>{{cite web |last=Moin |first=David |date=June 16, 2023 |title=Bergdorf's Penthouse Beauty Salon Shutting Down |url=https://wwd.com/business-news/retail/bergdorf-goodmans-beauty-salon-shutting-down-1235690500/ |access-date=August 5, 2024 |website=WWD |archive-date=June 24, 2023 |archive-url=https://web.archive.org/web/20230624121057/https://wwd.com/business-news/retail/bergdorf-goodmans-beauty-salon-shutting-down-1235690500/ |url-status=live}}</ref> The Linda's shop was also expanded in 2023.<ref>{{cite web |last=Bateman |first=Kristen |date=March 29, 2023 |title=Bergdorf Goodman's Linda Fargo (Re)Opens Up Shop |url=https://www.vogue.com/article/lindas-shop-bergdorf-goodman-2023 |access-date=August 5, 2024 |website=Vogue |postscript=none |archive-date=February 15, 2024 |archive-url=https://web.archive.org/web/20240215053112/https://www.vogue.com/article/lindas-shop-bergdorf-goodman-2023 |url-status=live}}; {{cite web |last=Santiago |first=Sean |date=March 30, 2023 |title=Bergdorf Goodman's Linda Fargo Wants You to Try on a Different Side of Yourself |url=https://www.elledecor.com/shopping/best-stores/a43430376/linda-fargo-bergdorf-goodman/ |access-date=August 5, 2024 |website=ELLE Decor |archive-date=July 3, 2024 |archive-url=https://web.archive.org/web/20240703212548/https://www.elledecor.com/shopping/best-stores/a43430376/linda-fargo-bergdorf-goodman/ |url-status=live}}</ref> The Palette cafe was closed the next year and replaced by an Italian cafe known as Café Ginori,<ref>{{cite web |last=Moin |first=David |date=June 20, 2024 |title=EXCLUSIVE: Bergdorf Goodman Replaces Palette With a Grander Restaurant, Café Ginori |url=https://wwd.com/business-news/shop-home/bergdorf-goodman-restaurant-cafe-ginori-1236445379/ |access-date=August 5, 2024 |website=WWD |archive-date=July 22, 2024 |archive-url=https://web.archive.org/web/20240722045346/https://wwd.com/business-news/shop-home/bergdorf-goodman-restaurant-cafe-ginori-1236445379/ |url-status=live}}</ref> which opened in July 2024.<ref name="DiGuiseppe 2024">{{cite web |last=DiGuiseppe |first=Stephanie |date=June 20, 2024 |title=Meet Café Ginori: The New Café At Bergdorf Goodman In Manhattan |url=https://hauteliving.com/2024/06/meet-cafe-ginori-new-cafe-bergdorf-goodman-manhattan/752975/ |access-date=August 4, 2024 |website=Haute Living |postscript=none |archive-date=August 6, 2024 |archive-url=https://web.archive.org/web/20240806180334/https://hauteliving.com/2024/06/meet-cafe-ginori-new-cafe-bergdorf-goodman-manhattan/752975/ |url-status=live}}; {{cite web |last=Fixsen |first=Anna |date=July 3, 2024 |title=The New Ginori Café at Bergdorf Goodman Is a Candy-Colored Oasis |url=https://www.elledecor.com/life-culture/a61501087/cafe-ginori-bergdorf-goodman/ |access-date=August 4, 2024 |website=ELLE Decor |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805000447/https://www.elledecor.com/life-culture/a61501087/cafe-ginori-bergdorf-goodman/ |url-status=live}}</ref>


==Architecture==
==Architecture==
[[File:59th_St_5th_Av_td_(2018-08-27)_09_-_Grand_Army_Plaza.jpg|thumb|The Bergdorf Goodman Building (at right) as seen from Grand Army Plaza. In the center is the Squibb Building, which contains the Bergdorf Goodman men's store.]]
[[File:59th_St_5th_Av_td_(2018-08-27)_09_-_Grand_Army_Plaza.jpg|thumb|The Bergdorf Goodman Building (at right) as seen from Grand Army Plaza. In the center is the Squibb Building, which contains the Bergdorf Goodman men's store.]]
The Bergdorf Goodman Building was designed by the partnership of Buchman and Kahn.<ref name="Stern (1987) p. 318" /><ref name="nyt-1998-08-30">{{Cite news |last=Gray |first=Christopher |date=August 30, 1998 |title=Streetscapes/The Bergdorf Goodman Building on Fifth Avenue; From Architectural Links to Common Ownership |url=https://www.nytimes.com/1998/08/30/realestate/streetscapes-bergdorf-goodman-building-fifth-avenue-architectural-links-common.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 4, 2023 |archive-url=https://web.archive.org/web/20231104185511/https://www.nytimes.com/1998/08/30/realestate/streetscapes-bergdorf-goodman-building-fifth-avenue-architectural-links-common.html |url-status=live }}</ref> It was constructed as seven separate stores with similar facades.<ref name="nyt-1998-08-30" /><ref name="NYCL p. 9">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=9 }}</ref>{{efn|''Architecture and Building'' magazine also cites a figure of six structures,<ref name="Architecture and Building 1928 j691"/> while [[Robert A. M. Stern]] gives a figure of eight structures.<ref name="Stern (1987) p. 318" />}} The design of the building was intended to evoke the architecture of the old Vanderbilt mansion.<ref name="p1130589136" /> Though Bergdorf Goodman initially leased only the northernmost structure,<ref name="p1131539268" /> the store gradually obtained the rest of the storefronts through the 1940s.<ref name="NYCL p. 11" />
The Bergdorf Goodman Building was designed by the partnership of Buchman and Kahn.<ref name="Stern (1987) p. 318" /><ref name="nyt-1998-08-30">{{Cite news |last=Gray |first=Christopher |date=August 30, 1998 |title=Streetscapes/The Bergdorf Goodman Building on Fifth Avenue; From Architectural Links to Common Ownership |url=https://www.nytimes.com/1998/08/30/realestate/streetscapes-bergdorf-goodman-building-fifth-avenue-architectural-links-common.html |access-date=July 25, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 4, 2023 |archive-url=https://web.archive.org/web/20231104185511/https://www.nytimes.com/1998/08/30/realestate/streetscapes-bergdorf-goodman-building-fifth-avenue-architectural-links-common.html |url-status=live}}</ref> It was constructed as seven separate stores with similar facades.<ref name="nyt-1998-08-30" /><ref name="NYCL p. 9">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=9}}</ref>{{efn|''Architecture and Building'' magazine also cites a figure of six structures,<ref name="Architecture and Building 1928" /> while [[Robert A. M. Stern]] gives a figure of eight structures.<ref name="Stern (1987) p. 318" />}} The design of the building was intended to evoke the architecture of the old Vanderbilt mansion.<ref name="New York Herald Tribune 1927" /> Though Bergdorf Goodman initially leased only the northernmost structure,<ref name="New York Herald Tribune 1927a" /> the store gradually obtained the rest of the storefronts through the 1940s.<ref name="NYCL p. 11" />


=== Facade ===
=== Facade ===
The design largely consists of [[French Baroque architecture|French classical]] architectural elements, though there are also [[Art Deco]]–style motifs such as low relief ornamentation and decorative panels.<ref name="NYCL p. 9" /> The building is clad in white South Dover marble with bronze window frames, while the top of the building is within a green [[mansard roof]].<ref name="Stern (1987) p. 318" /><ref name="nyt-1928-03-11" /><ref name="p1653983908" /> The building's white facade blended in with other structures along Grand Army Plaza, such as the [[Savoy-Plaza Hotel]] and the [[Plaza Hotel]].<ref name="NYCL p. 9" /><ref name="nyt-1999-07-18">{{Cite news |last=Gray |first=Christopher |date=July 18, 1999 |title=Streetscapes/Grand Army Plaza; Spaces that March to Different Drummers |url=https://www.nytimes.com/1999/07/18/realestate/streetscapes-grand-army-plaza-spaces-that-march-to-different-drummers.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 19, 2021 |archive-url=https://web.archive.org/web/20210719053029/https://www.nytimes.com/1999/07/18/realestate/streetscapes-grand-army-plaza-spaces-that-march-to-different-drummers.html |url-status=live }}</ref> The marble blocks contain orange, yellow, green, and black veins.<ref name="nyt-1998-08-30" /> Each of the storefront structures also has horizontally-aligned windows, protruding [[dormer]]s, and a mansard roof; this was part of Kahn's efforts to create a building resembling "an elegant Parisian avenue".<ref name="NYCL p. 9" /> The roof is clad with [[slate]], and it contains stone partitions that delineate the former boundaries of each storefront. There is a brick [[Penthouse apartment|penthouse]] structure above the four southernmost pavilions, as well as a metal structure connecting the brick penthouse to the northern pavilion.<ref name="NYCL p. 5">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=5 }}</ref>
The design largely consists of [[French Baroque architecture|French classical]] architectural elements, though there are also [[Art Deco]]–style motifs such as low relief ornamentation and decorative panels.<ref name="NYCL p. 9" /> The building is clad in white South Dover marble with bronze window frames, while the top of the building is within a green [[mansard roof]].<ref name="Stern (1987) p. 318" /><ref name="nyt-1928-03-11" /><ref name="Women's Wear Daily 1928a" /> The building's white facade blended in with other structures along Grand Army Plaza, such as the [[Savoy-Plaza Hotel]] and the [[Plaza Hotel]].<ref name="NYCL p. 9" /><ref>{{Cite news |last=Gray |first=Christopher |date=July 18, 1999 |title=Streetscapes/Grand Army Plaza; Spaces that March to Different Drummers |url=https://www.nytimes.com/1999/07/18/realestate/streetscapes-grand-army-plaza-spaces-that-march-to-different-drummers.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=July 19, 2021 |archive-url=https://web.archive.org/web/20210719053029/https://www.nytimes.com/1999/07/18/realestate/streetscapes-grand-army-plaza-spaces-that-march-to-different-drummers.html |url-status=live}}</ref> The marble blocks contain orange, yellow, green, and black veins.<ref name="nyt-1998-08-30" /> Each of the storefront structures also has horizontally-aligned windows, protruding [[dormer]]s, and a mansard roof; this was part of Kahn's efforts to create a building resembling "an elegant Parisian avenue".<ref name="NYCL p. 9" /> The roof is clad with [[slate]], and it contains stone partitions that delineate the former boundaries of each storefront. There is a brick [[Penthouse apartment|penthouse]] structure above the four southernmost pavilions, as well as a metal structure connecting the brick penthouse to the northern pavilion.<ref>{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=5}}</ref>


Originally, almost all of the structures had simple entrances and large display windows, except for the northernmost storefront. At Edwin Goodman's request, the northernmost structure contained [[Rustication (architecture)|rusticated]] marble blocks, French-style ornament, and a round archway.<ref name="NYCL pp. 10–11">{{harvnb|Landmarks Preservation Commission|2016|ps=.|pages=10–11 }}</ref> Over the years, the lowest two stories have been modified several times.<ref name="NYCL p. 12">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=12 }}</ref> The modern store has 35 ground-floor storefront [[Display window|display windows]],<ref name="p1459325366">{{cite news |last=Heyman |first=Marshall |date=November 19, 2013 |title=Bergdorf's Pulls Back the Curtain |url=http://online.wsj.com/article/SB10001424052702303531204579206131488662544.html |access-date=August 5, 2024 |work=The Wall Street Journal |page=A.19 |issn=0099-9660 |id={{ProQuest|1459325366}} |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035325/https://segment-data.zqtk.net/dowjones-d8s23j?url=http://online.wsj.com/article/SB10001424052702303531204579206131488662544.html |url-status=live }}</ref> which were installed during a 1984 renovation, replacing smaller windows.<ref name="nyt-2012-12-01" /> The storefront windows were typically changed once a week by the late 20th century,<ref name="nyt-1989-11-12">{{Cite news |last=Lague |first=Louise |date=November 12, 1989 |title=The Ultimate Marketplace; It's Not Just Window Dressing |url=https://www.nytimes.com/1989/11/12/magazine/the-ultimate-marketplace-it-s-not-just-window-dressing.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 9, 2023 |archive-url=https://web.archive.org/web/20231109185130/https://www.nytimes.com/1989/11/12/magazine/the-ultimate-marketplace-it-s-not-just-window-dressing.html |url-status=live }}</ref> and they are often decorated with unconventional displays during major holidays.<ref name="p1459325366" /><ref name="Cunningham 2013">{{cite news |last=Cunningham |first=Erin |date=December 5, 2013 |title=Tales of a Bergdorf Goodman Window Dresser |url=https://www.thedailybeast.com/tales-of-a-bergdorf-goodman-window-dresser |access-date=August 5, 2024 |website=The Daily Beast |id={{ProQuest|1663677288}} |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005644/https://www.thedailybeast.com/tales-of-a-bergdorf-goodman-window-dresser |url-status=live }}</ref> Bergdorf Goodman's original storefront occupied only the northernmost section of the building, with two display windows on Fifth Avenue and four on 58th Street.<ref name="p1653983908"/> By the 2020s, the Bergdorf Goodman Building was one of the relatively few stores along Fifth Avenue that still had elaborate window displays.<ref>{{Cite news |last=Syckle |first=Katie Van |date=November 25, 2021 |title=Holiday Windows Are Back. And So Are New York Shoppers. |url=https://www.nytimes.com/2021/11/25/fashion/holiday-windows-new-york-shopping.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035325/https://www.nytimes.com/2021/11/25/fashion/holiday-windows-new-york-shopping.html |url-status=live }}</ref>
Originally, almost all of the structures had simple entrances and large display windows, except for the northernmost storefront. At Edwin Goodman's request, the northernmost structure contained [[Rustication (architecture)|rusticated]] marble blocks, French-style ornament, and a round archway.<ref>{{harvnb|Landmarks Preservation Commission|2016|ps=.|pages=10–11}}</ref> Over the years, the lowest two stories have been modified several times.<ref name="NYCL p. 12">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=12}}</ref> The modern store has 35 ground-floor storefront [[Display window|display windows]],<ref name="Heyman 2013">{{cite news |last=Heyman |first=Marshall |date=November 19, 2013 |title=Bergdorf's Pulls Back the Curtain |url=http://online.wsj.com/article/SB10001424052702303531204579206131488662544.html |access-date=August 5, 2024 |work=The Wall Street Journal |page=A.19 |issn=0099-9660 |id={{ProQuest|1459325366}} |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035325/https://segment-data.zqtk.net/dowjones-d8s23j?url=http://online.wsj.com/article/SB10001424052702303531204579206131488662544.html |url-status=live}}</ref> which were installed during a 1984 renovation, replacing smaller windows.<ref name="nyt-2012-12-01" /> The storefront windows were typically changed once a week by the late 20th century,<ref>{{Cite news |last=Lague |first=Louise |date=November 12, 1989 |title=The Ultimate Marketplace; It's Not Just Window Dressing |url=https://www.nytimes.com/1989/11/12/magazine/the-ultimate-marketplace-it-s-not-just-window-dressing.html |access-date=August 4, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 9, 2023 |archive-url=https://web.archive.org/web/20231109185130/https://www.nytimes.com/1989/11/12/magazine/the-ultimate-marketplace-it-s-not-just-window-dressing.html |url-status=live}}</ref> and they are often decorated with unconventional displays during major holidays.<ref name="Heyman 2013" /><ref>{{cite news |last=Cunningham |first=Erin |date=December 5, 2013 |title=Tales of a Bergdorf Goodman Window Dresser |url=https://www.thedailybeast.com/tales-of-a-bergdorf-goodman-window-dresser |access-date=August 5, 2024 |website=The Daily Beast |id={{ProQuest|1663677288}} |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005644/https://www.thedailybeast.com/tales-of-a-bergdorf-goodman-window-dresser |url-status=live}}</ref> Bergdorf Goodman's original storefront occupied only the northernmost section of the building, with two display windows on Fifth Avenue and four on 58th Street.<ref name="Women's Wear Daily 1928a" /> By the 2020s, the Bergdorf Goodman Building was one of the relatively few stores along Fifth Avenue that still had elaborate window displays.<ref>{{Cite news |last=Syckle |first=Katie Van |date=November 25, 2021 |title=Holiday Windows Are Back. And So Are New York Shoppers. |url=https://www.nytimes.com/2021/11/25/fashion/holiday-windows-new-york-shopping.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=September 19, 2024 |archive-url=https://web.archive.org/web/20240919035325/https://www.nytimes.com/2021/11/25/fashion/holiday-windows-new-york-shopping.html |url-status=live}}</ref>


==== 58th Street ====
==== 58th Street ====
[[File:5_Av_Apr_2024_133.jpg|thumb|The entrance and storefront windows on 58th Street]]
[[File:5_Av_Apr_2024_133.jpg|thumb|The entrance and storefront windows on 58th Street]]
Along the 58th Street [[Elevation (architecture)|elevation]] of the facade, the lowest two stories are clad in rusticated marble blocks above a granite [[Water table (architecture)|water table]].<ref name="NYCL p. 3">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=3 }}</ref> The Bergdorf Goodman store was originally accessed via two bronze doorways from the north wing.<ref name="p16539839082" /> The arched entrance on 58th Street was built with curved glass-panels,<ref name="p16539839082" /><ref name="NYCL p. 3" /> and the doorway was enlarged during a 2003 renovation.<ref name="p1434254627" /> The modern-day archway has a green marble frame with a revolving door surrounded by curved [[Sidelight|sidelights]]. There is a marble balcony directly above the archway, with brackets supporting a [[wrought iron]] railing. Behind the railing is a [[French window]] with a carved frame.<ref name="NYCL p. 3" />
Along the 58th Street [[Elevation (architecture)|elevation]] of the facade, the lowest two stories are clad in rusticated marble blocks above a granite [[Water table (architecture)|water table]].<ref name="NYCL p. 3">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=3}}</ref> The Bergdorf Goodman store was originally accessed via two bronze doorways from the north wing.<ref name="Women's Wear Daily 1928a" /> The arched entrance on 58th Street was built with curved glass-panels,<ref name="Women's Wear Daily 1928a" /><ref name="NYCL p. 3" /> and the doorway was enlarged during a 2003 renovation.<ref name="Moin 2003" /> The modern-day archway has a green marble frame with a revolving door surrounded by curved [[Sidelight|sidelights]]. There is a marble balcony directly above the archway, with brackets supporting a [[wrought iron]] railing. Behind the railing is a [[French window]] with a carved frame.<ref name="NYCL p. 3" />


On the second through eighth stories, the facade is divided vertically into seven [[Bay (architecture)|bays]] of [[Sash window|sash windows]]. The outermost bays have one window per floor, while the inner bays have three windows per floors. At the third and eighth stories, [[Band course|band courses]] run horizontally across the facade (linking all the [[Window sill|window sills]]), while on the other stories, each bay has its own window sill. There is a [[cornice]] with [[Dentil|dentils]] just above the eighth floor. The ninth story is within the mansard roof and has dormer windows. The outermost dormers have one window each, which is topped by a triangular [[pediment]], while the inner dormers have two windows each, which are topped by a curved pediment. Some of the windows have been modified over the years.<ref name="NYCL p. 3" />
On the second through eighth stories, the facade is divided vertically into seven [[Bay (architecture)|bays]] of [[Sash window|sash windows]]. The outermost bays have one window per floor, while the inner bays have three windows per floors. At the third and eighth stories, [[Band course|band courses]] run horizontally across the facade (linking all the [[Window sill|window sills]]), while on the other stories, each bay has its own window sill. There is a [[cornice]] with [[Dentil|dentils]] just above the eighth floor. The ninth story is within the mansard roof and has dormer windows. The outermost dormers have one window each, which is topped by a triangular [[pediment]], while the inner dormers have two windows each, which are topped by a curved pediment. Some of the windows have been modified over the years.<ref name="NYCL p. 3" />
Line 142: Line 140:
The Fifth Avenue elevation is divided into seven pavilions.<ref name="nyt-1998-08-30" /><ref name="NYCL p. 3" /> The northernmost structure (originally 754 Fifth Avenue) and southernmost structure (originally 742 Fifth Avenue) were built as end pavilions and are thus taller than the five storefronts in between. The five central storefronts, which originally carried the addresses 744–752 Fifth Avenue, have a symmetrical A-B-C-B-A design from south to north. The facades of each storefront have been modified throughout the years so they appear as a single building.<ref name="NYCL p. 3" />
The Fifth Avenue elevation is divided into seven pavilions.<ref name="nyt-1998-08-30" /><ref name="NYCL p. 3" /> The northernmost structure (originally 754 Fifth Avenue) and southernmost structure (originally 742 Fifth Avenue) were built as end pavilions and are thus taller than the five storefronts in between. The five central storefronts, which originally carried the addresses 744–752 Fifth Avenue, have a symmetrical A-B-C-B-A design from south to north. The facades of each storefront have been modified throughout the years so they appear as a single building.<ref name="NYCL p. 3" />


In the northern pavilion, the lowest two stories are rusticated similarly to the 58th Street facade, and there are two display windows flanking a round-arched entrance with a carved [[lunette]]. On the second through eighth stories, each story has a central bay of three windows, flanked on either side by a bay with one window. Similarly to the 58th Street elevation, there are band courses on the third and eighth stories, and each bay has its own window sill on the other stories. The ninth-story dormer has two windows and an arched pediment.<ref name="NYCL p. 3" /> The southern pavilion is similar in design, except at the ground level, where much of the original stonework is no longer extant. In addition, the entrance to the Van Cleef & Arpels store in the southern pavilion is through a rectangular doorway, and there is an oval window above it.<ref name="NYCL p. 4">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=4 }}</ref>
In the northern pavilion, the lowest two stories are rusticated similarly to the 58th Street facade, and there are two display windows flanking a round-arched entrance with a carved [[lunette]]. On the second through eighth stories, each story has a central bay of three windows, flanked on either side by a bay with one window. Similarly to the 58th Street elevation, there are band courses on the third and eighth stories, and each bay has its own window sill on the other stories. The ninth-story dormer has two windows and an arched pediment.<ref name="NYCL p. 3" /> The southern pavilion is similar in design, except at the ground level, where much of the original stonework is no longer extant. In addition, the entrance to the Van Cleef & Arpels store in the southern pavilion is through a rectangular doorway, and there is an oval window above it.<ref name="NYCL p. 4">{{harvnb|Landmarks Preservation Commission|2016|ps=.|page=4}}</ref>


The five center pavilions are all six stories high, excluding the mansard roof. The current design of the center pavilions' lowest two stories dates to the building's mid-1980s renovation.<ref name="NYCL p. 4" /> As part of the renovation, the lowest two stories were clad in rusticated blocks,<ref name="NYCL p. 12" /> and an entrance was built at the base of one of the storefronts.<ref name="p1445514765" /><ref name="nyt-1981-10-12" /> The upper stories retain their original A-B-C-B-A design. The "A"-type storefronts are three bays wide and contain stone [[Pilaster|pilasters]], metal [[spandrel]] panels above the third story, [[Palmette|palmettes]] above the fourth story, an arched relief above the central sixth-story window, and an arched pediment. The "B"-type storefronts are similar in design, but they contain flat stone facades with window sills, rather than metal spandrels and palmettes. The "C"-type storefront in the center is five bays wide, with window sills, a balcony at the sixth story, and stone panels above the sixth-story windows.<ref name="NYCL p. 4" />
The five center pavilions are all six stories high, excluding the mansard roof. The current design of the center pavilions' lowest two stories dates to the building's mid-1980s renovation.<ref name="NYCL p. 4" /> As part of the renovation, the lowest two stories were clad in rusticated blocks,<ref name="NYCL p. 12" /> and an entrance was built at the base of one of the storefronts.<ref name="Anderson 1981" /><ref name="nyt-1981-10-12" /> The upper stories retain their original A-B-C-B-A design. The "A"-type storefronts are three bays wide and contain stone [[Pilaster|pilasters]], metal [[spandrel]] panels above the third story, [[Palmette|palmettes]] above the fourth story, an arched relief above the central sixth-story window, and an arched pediment. The "B"-type storefronts are similar in design, but they contain flat stone facades with window sills, rather than metal spandrels and palmettes. The "C"-type storefront in the center is five bays wide, with window sills, a balcony at the sixth story, and stone panels above the sixth-story windows.<ref name="NYCL p. 4" />


==== 57th Street ====
==== 57th Street ====
[[File:5_Av_Apr_2024_52.jpg|alt=The 57th Street facade|thumb|The 57th Street facade, which is asymmetrical. The five westernmost bays contain one window per floor. In the center bay, there are two windows per floor. The three easternmost bays (two of which are pictured) have three windows per floor.]]
[[File:5_Av_Apr_2024_52.jpg|alt=The 57th Street facade|thumb|The 57th Street facade, which is asymmetrical. The five westernmost bays contain one window per floor. In the center bay, there are two windows per floor. The three easternmost bays (two of which are pictured) have three windows per floor.]]
The first story has been extensively modified over the years, with a facade made of marble. Much of the first story consists of display windows, and there is a service entrance as well.<ref name="NYCL pp. 4–5">{{harvnb|Landmarks Preservation Commission|2016|ps=.|pages=4–5 }}</ref> There is an arched entrance along 57th Street, designed in a similar manner to the 58th Street entrance.<ref name="NYCL pp. 4–5" /><ref name="Moin 2016 u980" /> The archway is made of Alabama white marble, with elaborate carvings,<ref>{{cite web |last=Kamery |first=Jason |date=October 2, 2017 |title=Tennessee Marble continues to make history |url=https://www.stoneworld.com/articles/89763-tennessee-marble-continues-to-make-history |access-date=August 5, 2024 |website=Stone World |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805193310/https://www.stoneworld.com/articles/89763-tennessee-marble-continues-to-make-history |url-status=live }}</ref> and is topped by illuminated letters spelling out "Bergdorf Goodman".<ref name="Moin 2016 u980" />
The first story has been extensively modified over the years, with a facade made of marble. Much of the first story consists of display windows, and there is a service entrance as well.<ref name="NYCL pp. 4–5">{{harvnb|Landmarks Preservation Commission|2016|ps=.|pages=4–5}}</ref> There is an arched entrance along 57th Street, designed in a similar manner to the 58th Street entrance.<ref name="NYCL pp. 4–5" /><ref name="Moin 2016 u980" /> The archway is made of Alabama white marble, with elaborate carvings,<ref>{{cite web |last=Kamery |first=Jason |date=October 2, 2017 |title=Tennessee Marble continues to make history |url=https://www.stoneworld.com/articles/89763-tennessee-marble-continues-to-make-history |access-date=August 5, 2024 |website=Stone World |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805193310/https://www.stoneworld.com/articles/89763-tennessee-marble-continues-to-make-history |url-status=live}}</ref> and is topped by illuminated letters spelling out "Bergdorf Goodman".<ref name="Moin 2016 u980" />


Above the ground story, the 57th Street elevation is asymmetrical. In general, the five westernmost bays each contain a single window opening on each story (the westernmost bay contains blind openings instead of windows). In the second through fourth bays from the west, the seventh story has a balcony with a metal railing, while the eighth story is topped by urns and carved panels.<ref name="NYCL p. 4" /> Directly above the arched entrance, at the center of the facade, is a single bay of two windows. The three easternmost bays contain three windows per story.<ref name="NYCL p. 4" /> Similarly to the 58th Street elevation, there are band courses on the third and eighth stories, and each bay has its own window sill on the other stories. There is also a cornice with dentils above the eighth story.<ref name="NYCL pp. 4–5" />
Above the ground story, the 57th Street elevation is asymmetrical. In general, the five westernmost bays each contain a single window opening on each story (the westernmost bay contains blind openings instead of windows). In the second through fourth bays from the west, the seventh story has a balcony with a metal railing, while the eighth story is topped by urns and carved panels.<ref name="NYCL p. 4" /> Directly above the arched entrance, at the center of the facade, is a single bay of two windows. The three easternmost bays contain three windows per story.<ref name="NYCL p. 4" /> Similarly to the 58th Street elevation, there are band courses on the third and eighth stories, and each bay has its own window sill on the other stories. There is also a cornice with dentils above the eighth story.<ref name="NYCL pp. 4–5" />


=== Features ===
=== Features ===
Initially, the structures functioned as separate stores and had their own elevators and stairs.<ref name="nyt-1998-08-30" /> The Bergdorf Goodman store initially occupied only the northern section of the building.<ref name="Architecture and Building 1928 j691">{{cite magazine |date=April 1928 |title=The Bergdorf-Goodman Building, New York City |url=https://babel.hathitrust.org/cgi/pt?id=mdp.39015086650614&seq=137&q1=%22Bergdorf+Goodman%22 |access-date=July 28, 2024 |magazine=Architecture and Building |page=107 |via=HathiTrust |volume=60 |number=4 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726002021/https://babel.hathitrust.org/cgi/pt?id=mdp.39015086650614&seq=137&q1=%22Bergdorf+Goodman%22 |url-status=live }}</ref> The ground-level spaces are connected via ramps because Fifth Avenue slopes downward to the north.<ref name="nyt-1998-08-30" /> Above the street level, each of the storefronts' upper levels is at the same height.<ref name="p1523622284" /> The interiors were built with high ceilings and few columns.<ref name="Architecture and Building 1928 j691" /> Originally, the Bergdorf Goodman Building was divided into many small rooms.<ref name="p119099887" /> If the Bergdorf Goodman store had been unsuccessful, the spaces could have been leased out to smaller companies.<ref name="p119099887">{{cite news |last=Birmingham |first=Stephen |date=February 25, 1968 |title=But the New Generation Doesn't Want To Mind the Store The Goodmans |work=The New York Times |page=R6 |issn=0362-4331 |id={{ProQuest|119099887}} }}</ref><ref name="p1434260692" /> Each floor spans approximately {{Convert|25000|ft2}} and is designed in different materials and colors.<ref name="p1434272954" />
Initially, the structures functioned as separate stores and had their own elevators and stairs.<ref name="nyt-1998-08-30" /> The Bergdorf Goodman store initially occupied only the northern section of the building.<ref name="Architecture and Building 1928">{{cite magazine |date=April 1928 |title=The Bergdorf-Goodman Building, New York City |url=https://babel.hathitrust.org/cgi/pt?id=mdp.39015086650614&seq=137&q1=%22Bergdorf+Goodman%22 |access-date=July 28, 2024 |magazine=Architecture and Building |page=107 |via=HathiTrust |volume=60 |number=4 |archive-date=July 26, 2024 |archive-url=https://web.archive.org/web/20240726002021/https://babel.hathitrust.org/cgi/pt?id=mdp.39015086650614&seq=137&q1=%22Bergdorf+Goodman%22 |url-status=live}}</ref> The ground-level spaces are connected via ramps because Fifth Avenue slopes downward to the north.<ref name="nyt-1998-08-30" /> Above the street level, each of the storefronts' upper levels is at the same height.<ref name="Women's Wear Daily 1967" /> The interiors were built with high ceilings and few columns.<ref name="Architecture and Building 1928" /> Originally, the Bergdorf Goodman Building was divided into many small rooms.<ref name="Birmingham 1968" /> If the Bergdorf Goodman store had been unsuccessful, the spaces could have been leased out to smaller companies.<ref name="Birmingham 1968">{{cite news |last=Birmingham |first=Stephen |date=February 25, 1968 |title=But the New Generation Doesn't Want To Mind the Store The Goodmans |work=The New York Times |page=R6 |issn=0362-4331 |id={{ProQuest|119099887}}}}</ref><ref name="Moin 2003a" /> Each floor spans approximately {{Convert|25000|ft2}} and is designed in different materials and colors.<ref name="Moin 2005" />


==== Bergdorf Goodman store ====
==== Bergdorf Goodman store ====
[[Theodore Hofstatter & Co.]] designed Bergdorf Goodman's original store in the [[Louis XV style|Louis XV]] and [[Louis XVI style|Louis XVI]] styles, except for one Modern French-style salon.<ref name="nyt-1928-03-11" /><ref name="p1653983908" /> The interiors were designed to resemble those of wealthy customers' homes.<ref name="andrewobit" /> On each story, decorations in different colors were hung from the ceiling, and there was also French [[Antique furniture|period furniture]].<ref name="p16539839082" /> On the first floor was a room for perfume and accessories; a rotunda with display cases; and a millinery department.<ref name="p1653983908" /><ref name="Architecture and Building 1928 j691" /> The rotunda was an elliptical space designed in the [[Empire style]], while the other spaces mostly had traditional French decorations.<ref name="Stern (1987) p. 318" /><ref name="Architecture and Building 1928 j691" /> The second through fourth floors had additional clothing departments and dressing rooms.<ref name="p1653983908" /> On the fifth floor were the offices, while the sixth through eighth floors contained manufacturing.<ref name="p1653983908" /><ref name="Architecture and Building 1928 j691" /> The ninth floor contained a penthouse for Edwin Goodman, the store's founder,<ref name="p1653983908" /><ref name="Architecture and Building 1928 j691" /> which had 16 rooms and was accessed by an elevator.<ref name="p119099887" /> In the basement were two fur rooms, and there was also a mezzanine with employee areas.<ref name="p1653983908" /><ref name="Architecture and Building 1928 j691" />
[[Theodore Hofstatter & Co.]] designed Bergdorf Goodman's original store in the [[Louis XV style|Louis XV]] and [[Louis XVI style|Louis XVI]] styles, except for one Modern French-style salon.<ref name="nyt-1928-03-11" /><ref name="Women's Wear Daily 1928a" /> The interiors were designed to resemble those of wealthy customers' homes.<ref name="Lambert 1993" /> On each story, decorations in different colors were hung from the ceiling, and there was also French [[Antique furniture|period furniture]].<ref name="Women's Wear Daily 1928a" /> On the first floor was a room for perfume and accessories; a rotunda with display cases; and a millinery department.<ref name="Women's Wear Daily 1928a" /><ref name="Architecture and Building 1928" /> The rotunda was an elliptical space designed in the [[Empire style]], while the other spaces mostly had traditional French decorations.<ref name="Stern (1987) p. 318" /><ref name="Architecture and Building 1928" /> The second through fourth floors had additional clothing departments and dressing rooms.<ref name="Women's Wear Daily 1928a" /> On the fifth floor were the offices, while the sixth through eighth floors contained manufacturing.<ref name="Women's Wear Daily 1928a" /><ref name="Architecture and Building 1928" /> The ninth floor contained a penthouse for Edwin Goodman, the store's founder,<ref name="Women's Wear Daily 1928a" /><ref name="Architecture and Building 1928" /> which had 16 rooms and was accessed by an elevator.<ref name="Birmingham 1968" /> In the basement were two fur rooms, and there was also a mezzanine with employee areas.<ref name="Women's Wear Daily 1928a" /><ref name="Architecture and Building 1928" />


Bergdorf Goodman expanded into 746 Fifth Avenue in 1951 and converted that storefront into five small shops around a tiled courtyard.<ref name="p15226215582" /><ref name="nyt-1951-01-18" /> The existing departments in the Bergdorf Goodman store were also expanded into the upper floors of number 746.<ref name="p15226215582" /> The fifth and sixth stories were connected by a spiral stair in the 1960s.<ref name="p1523561297a" /> The first through sixth stories contained various departments by the 1980s; at the time, there was also a hairdressing salon and restaurant on the sixth floor, as well as a beauty salon on the seventh floor.<ref name="nyt-1980-08-11" /> There were escalators between the first and seventh floors, accessed via a hexagonal rotunda at the first story, in addition to boutiques on each story.<ref name="nyt-1983-08-25" /> The boutiques had different designs; for example, Angela Cummings's jewelry shop was decorated in gray and cream colors,<ref name="nyt-1984-02-21" /> while the Guerlain boutique had a French-style design with pink marble.<ref name="nyt-1984-05-06" /> There were designer salons on each floor by the 1980s,<ref name="p398090505">{{cite news |last=Agins |first=Teri |date=June 26, 1989 |title=A Tale of Two Retailers: Bergdorf Rose, Bonwit Fell |work=The Wall Street Journal |page=1 |issn=0099-9660 |id={{ProQuest|398090505}} }}</ref> and the former Goodman penthouse was also converted into salons in the late 1990s.<ref name="p1445718578a" /> The building also displayed artists' work during the late 20th century.<ref>{{Cite news |last=Schiro |first=Anne-Marie |date=October 29, 1981 |title=Big Stores Add Art to Shopper Wares |url=https://www.nytimes.com/1981/10/29/garden/big-stores-add-art-to-shopper-wares.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1981/10/29/garden/big-stores-add-art-to-shopper-wares.html |url-status=live }}</ref> When the basement was converted into a beauty department in 1999, a hole was cut through the basement's ceiling to entice customers,<ref name="p438238433" /> though the hole was infilled in 2008.<ref name="Chabbott u457" />
Bergdorf Goodman expanded into 746 Fifth Avenue in 1951 and converted that storefront into five small shops around a tiled courtyard.<ref name="Women's Wear Daily 1951" /><ref name="nyt-1951-01-18" /> The existing departments in the Bergdorf Goodman store were also expanded into the upper floors of number 746.<ref name="Women's Wear Daily 1951" /> The fifth and sixth stories were connected by a spiral stair in the 1960s.<ref name="Women's Wear Daily 1969" /> The first through sixth stories contained various departments by the 1980s; at the time, there was also a hairdressing salon and restaurant on the sixth floor, as well as a beauty salon on the seventh floor.<ref name="nyt-1980-08-11" /> There were escalators between the first and seventh floors, accessed via a hexagonal rotunda at the first story, in addition to boutiques on each story.<ref name="nyt-1983-08-25" /> The boutiques had different designs; for example, Angela Cummings's jewelry shop was decorated in gray and cream colors,<ref name="nyt-1984-02-21" /> while the Guerlain boutique had a French-style design with pink marble.<ref name="nyt-1984-05-06" /> There were designer salons on each floor by the 1980s,<ref name="Agins 1989">{{cite news |last=Agins |first=Teri |date=June 26, 1989 |title=A Tale of Two Retailers: Bergdorf Rose, Bonwit Fell |work=The Wall Street Journal |page=1 |issn=0099-9660 |id={{ProQuest|398090505}}}}</ref> and the former Goodman penthouse was also converted into salons in the late 1990s.<ref name="Kim-Van 1997" /> The building also displayed artists' work during the late 20th century.<ref>{{Cite news |last=Schiro |first=Anne-Marie |date=October 29, 1981 |title=Big Stores Add Art to Shopper Wares |url=https://www.nytimes.com/1981/10/29/garden/big-stores-add-art-to-shopper-wares.html |access-date=August 3, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=August 3, 2024 |archive-url=https://web.archive.org/web/20240803214550/https://www.nytimes.com/1981/10/29/garden/big-stores-add-art-to-shopper-wares.html |url-status=live}}</ref> When the basement was converted into a beauty department in 1999, a hole was cut through the basement's ceiling to entice customers,<ref name="Wong 2001" /> though the hole was infilled in 2008.<ref name="Chabbott 2008" />


In the 21st century, the building's lower stories were generally designed in a more formal style than the upper stories.<ref name="p1434254627" /> Following a 2016 renovation, the first story's main floor is divided into multiple spaces with marble floors, gray decorations, and chandeliers,<ref name="p1989829603" /><ref name="Moin 2016 u980" /> and there is a jewelry room with early-20th-century gem patterns.<ref name="p1989829603" /><ref name="Harris 2016 n155" /> The designer boutiques on the second floor are decorated with an ebony trim,<ref name="p1434260692" /> while the third story contains wooden floors, thin partition walls, and various boutiques next to the main selling area.<ref name="Moin 2006 u120" /> The fourth-floor spaces have custom murals along with contemporary and antique furniture.<ref name="p14342729542" /> The fifth floor has sliding wall panels and an undulating ceiling with [[Brise soleil|''brises soleil'']] (sunshades),<ref name="p1434272954"/> as well as art by [[Leo Villareal]], [[Jon Kessler]], [[Rob Pruitt]], [[Ruth Root]], and [[Beth Campbell (artist)|Beth Campbell]].<ref name="p1434302756">{{cite magazine |last=Moin |first=David |date=March 6, 2006 |title=A Contemporary Glow in Bergdorf's 5F |magazine=Women's Wear Daily |pages=12 |volume=191 |issue=47 |id={{ProQuest|1434302756}} }}</ref> The sixth floor has white stone walls and floors, in addition to three boutiques, each with different designs.<ref name="Moin 2015 q527" /> By 2019, the store consisted of six sales floors, plus a restaurant, event space, and salon on the top three floors.<ref name="nyt-2019-12-12">{{Cite news |last=Maheshwari |first=Sapna |date=December 12, 2019 |title=Can Bergdorf Goodman Win the Barneys Race? |url=https://www.nytimes.com/2019/12/12/style/bergdorf-goodman-darcy-penick.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609233729/https://www.nytimes.com/2019/12/12/style/bergdorf-goodman-darcy-penick.html |url-status=live }}</ref> On the seventh floor is the BG Restaurant, an [[American cuisine]] cafe in a green-and-blue space designed by [[Kelly Wearstler]].<ref name="p851448230">{{cite news |last=Williams |first=Monica |date=February 14, 2011 |title=City News – Lunchbox / BG Restaurant: Dining in Style |work=The Wall Street Journal |page=A.24 |issn=0099-9660 |id={{ProQuest|851448230}} }}</ref> In addition, there is a cafe in the basement.<ref name="DiGuiseppe 2024 s566" />
In the 21st century, the building's lower stories were generally designed in a more formal style than the upper stories.<ref name="Moin 2003" /> Following a 2016 renovation, the first story's main floor is divided into multiple spaces with marble floors, gray decorations, and chandeliers,<ref name="Brake 2018" /><ref name="Moin 2016 u980" /> and there is a jewelry room with early-20th-century gem patterns.<ref name="Brake 2018" /><ref name="Harris 2016" /> The designer boutiques on the second floor are decorated with an ebony trim,<ref name="Moin 2003a" /> while the third story contains wooden floors, thin partition walls, and various boutiques next to the main selling area.<ref name="Moin 2006" /> The fourth-floor spaces have custom murals along with contemporary and antique furniture.<ref name="Moin 2005" /> The fifth floor has sliding wall panels and an undulating ceiling with [[Brise soleil|''brises soleil'']] (sunshades),<ref name="Moin 2005" /> as well as art by [[Leo Villareal]], [[Jon Kessler]], [[Rob Pruitt]], [[Ruth Root]], and [[Beth Campbell (artist)|Beth Campbell]].<ref>{{cite magazine |last=Moin |first=David |date=March 6, 2006 |title=A Contemporary Glow in Bergdorf's 5F |magazine=Women's Wear Daily |pages=12 |volume=191 |issue=47 |id={{ProQuest|1434302756}}}}</ref> The sixth floor has white stone walls and floors, in addition to three boutiques, each with different designs.<ref name="Moin 2015 q527" /> By 2019, the store consisted of six sales floors, plus a restaurant, event space, and salon on the top three floors.<ref>{{Cite news |last=Maheshwari |first=Sapna |date=December 12, 2019 |title=Can Bergdorf Goodman Win the Barneys Race? |url=https://www.nytimes.com/2019/12/12/style/bergdorf-goodman-darcy-penick.html |access-date=August 2, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609233729/https://www.nytimes.com/2019/12/12/style/bergdorf-goodman-darcy-penick.html |url-status=live}}</ref> On the seventh floor is the BG Restaurant, an [[American cuisine]] cafe in a green-and-blue space designed by [[Kelly Wearstler]].<ref>{{cite news |last=Williams |first=Monica |date=February 14, 2011 |title=City News – Lunchbox / BG Restaurant: Dining in Style |work=The Wall Street Journal |page=A.24 |issn=0099-9660 |id={{ProQuest|851448230}}}}</ref> In addition, there is a cafe in the basement.<ref name="DiGuiseppe 2024" />


==== Former tenants ====
==== Former tenants ====
The southern portion of the structure at 742 Fifth Avenue originally was known as the Dobbs Building, after its original tenant, Dobbs & Co.<ref name="nyt-1928-10-16" /> The Dobbs store had an Italian-style entrance hall made of marble and Caen stone.<ref name="nyt-1928-10-16" /><ref name="p1653323365">{{cite magazine |date=October 16, 1928 |title=Dobbs' 57th St. Interior Uses Classic Lines: Rich And Impressive Interior Presented By Use Of Italian And French Motifs — First Floor Dominantly Men's, But Women's Sections Given Adequate Space. |magazine=Women's Wear Daily |pages=1, 24 |volume=37 |issue=90 |id={{ProQuest|1653323365}} }}</ref> The rest of the Dobbs store's first floor was also designed in the Italian style, with walnut paneling throughout. Executive offices and buyers' offices were placed on a mezzanine above the first floor. The three floors above were decorated in the Louis XV and Louis XVI styles, except for smaller rooms that had English-style decorations, and sold various clothes and accessories. On the fourth floor was an English walnut room and executive offices in the rear. In addition, there was a cafeteria, stock room, and hat-repair shop in the basement.<ref name="p1653323365" />
The southern portion of the structure at 742 Fifth Avenue originally was known as the Dobbs Building, after its original tenant, Dobbs & Co.<ref name="nyt-1928-10-16" /> The Dobbs store had an Italian-style entrance hall made of marble and Caen stone.<ref name="nyt-1928-10-16" /><ref name="Women's Wear Daily 1928">{{cite magazine |date=October 16, 1928 |title=Dobbs' 57th St. Interior Uses Classic Lines: Rich And Impressive Interior Presented By Use Of Italian And French Motifs — First Floor Dominantly Men's, But Women's Sections Given Adequate Space. |magazine=Women's Wear Daily |pages=1, 24 |volume=37 |issue=90 |id={{ProQuest|1653323365}}}}</ref> The rest of the Dobbs store's first floor was also designed in the Italian style, with walnut paneling throughout. Executive offices and buyers' offices were placed on a mezzanine above the first floor. The three floors above were decorated in the Louis XV and Louis XVI styles, except for smaller rooms that had English-style decorations, and sold various clothes and accessories. On the fourth floor was an English walnut room and executive offices in the rear. In addition, there was a cafeteria, stock room, and hat-repair shop in the basement.<ref name="Women's Wear Daily 1928" />


After Parke-Bernet took over 742 Fifth Avenue, the first floor included a Renaissance-style exhibit gallery and a library. The second floor became a salesroom, while the third and fourth stories were exhibit galleries; all three floors had 18th-century French decorations.<ref name="p1287062950" /> The Tailored Woman occupied the first three floors of 742 Fifth Avenue between 1939 and 1967. The second floor was repainted green, while the third floor was repainted blue.<ref name="nyt-1939-09-28" /> When Mary Lewis Inc. leased 746 Fifth Avenue in 1944, the store had six dressing rooms on that building's first story, various departments on the second to fifth floors, and offices on the sixth floor. The basement of number 746 had receiving and shipping departments, and there was a roof garden.<ref name="p1842115118" />
After Parke-Bernet took over 742 Fifth Avenue, the first floor included a Renaissance-style exhibit gallery and a library. The second floor became a salesroom, while the third and fourth stories were exhibit galleries; all three floors had 18th-century French decorations.<ref name="New York Herald Tribune 1935" /> The Tailored Woman occupied the first three floors of 742 Fifth Avenue between 1939 and 1967. The second floor was repainted green, while the third floor was repainted blue.<ref name="nyt-1939-09-28" /> When Mary Lewis Inc. leased 746 Fifth Avenue in 1944, the store had six dressing rooms on that building's first story, various departments on the second to fifth floors, and offices on the sixth floor. The basement of number 746 had receiving and shipping departments, and there was a roof garden.<ref name="Women's Wear Daily 1944" />


== Impact ==
== Impact ==
When the building was completed, ''Architecture and Building'' magazine wrote of the Bergdorf Goodman storefront: "The effect is of beautifully decorated and furnished salons wherein no merchandise is displayed."<ref name="Architecture and Building 1928 j691" /><ref name="Stern (1987) pp. 318–319">{{harvnb|Stern|Gilmartin|Mellins|1987|ps=.|pages=318–319 }}</ref> A 1986 article from ''The New York Times'' described the building as "a picture of monumental elegance on the [Grand Army] Plaza".<ref name="nyt-1986-09-14" /> ''[[The Wall Street Journal]]'' wrote in 1989 that the rotunda "evokes images of Versailles" and that "luxurious props abound, such as antique furniture and towering floral arrangements".<ref name="p398090505" /> ''[[The New Yorker]]'' wrote in 2012 that the ground floor had opulent "mirrors and chandeliers" in addition to upscale merchandise, while the upper stories had sunlight on three sides, "an amenity rare in New York".<ref>{{cite magazine |last=Thurman |first=Judith |date=November 12, 2012 |title=Ask Betty |url=https://www.newyorker.com/magazine/2012/11/12/ask-betty |access-date=August 5, 2024 |magazine=The New Yorker |archive-date=August 3, 2023 |archive-url=https://web.archive.org/web/20230803103810/https://www.newyorker.com/magazine/2012/11/12/ask-betty |url-status=live }}</ref> ''Architectural Digest'', in its 2019 obituary of Bergdorf Goodman CEO Ira Neimark, said the building's interior "maintains its status as a frequent attraction for members of the design community" because of the 1980s renovations.<ref name="Luckel 2019 a348" />
When the building was completed, ''Architecture and Building'' magazine wrote of the Bergdorf Goodman storefront: "The effect is of beautifully decorated and furnished salons wherein no merchandise is displayed."<ref name="Architecture and Building 1928" /><ref>{{harvnb|Stern|Gilmartin|Mellins|1987|ps=.|pages=318–319}}</ref> A 1986 article from ''The New York Times'' described the building as "a picture of monumental elegance on the [Grand Army] Plaza".<ref name="nyt-1986-09-14" /> ''[[The Wall Street Journal]]'' wrote in 1989 that the rotunda "evokes images of Versailles" and that "luxurious props abound, such as antique furniture and towering floral arrangements".<ref name="Agins 1989" /> ''[[The New Yorker]]'' wrote in 2012 that the ground floor had opulent "mirrors and chandeliers" in addition to upscale merchandise, while the upper stories had sunlight on three sides, "an amenity rare in New York".<ref>{{cite magazine |last=Thurman |first=Judith |date=November 12, 2012 |title=Ask Betty |url=https://www.newyorker.com/magazine/2012/11/12/ask-betty |access-date=August 5, 2024 |magazine=The New Yorker |archive-date=August 3, 2023 |archive-url=https://web.archive.org/web/20230803103810/https://www.newyorker.com/magazine/2012/11/12/ask-betty |url-status=live}}</ref> ''Architectural Digest'', in its 2019 obituary of Bergdorf Goodman CEO Ira Neimark, said the building's interior "maintains its status as a frequent attraction for members of the design community" because of the 1980s renovations.<ref name="Luckel 2019" />


The [[New York City Landmarks Preservation Commission]] (LPC) considered designating the building as a city landmark in 1970.<ref name="AMNY z485">{{cite web |date=October 22, 2015 |title=After 45 Years, Third Attempt to Landmark Bergdorf Goodman |url=https://www.amny.com/news/45-years-third-attempt-landmark-bergdorf-goodman/ |access-date=July 23, 2024 |website=amNewYork |archive-date=July 23, 2024 |archive-url=https://web.archive.org/web/20240723041020/https://www.amny.com/news/45-years-third-attempt-landmark-bergdorf-goodman/ |url-status=live }}</ref> Bergdorf Goodman's president at the time, Andrew Goodman, opposed the designation,<ref name="AMNY z485" /><ref name="nyt-1972-02-04" /> saying that such a designation would negatively impact the building's mortgages and ability to attract tenants.<ref name="nyt-1972-02-04" /><ref name="p1523570712" /> Because the LPC never rejected the landmark designation, the building remained on the LPC's list of potential landmarks for several decades.<ref name="nyt-2014-12-02">{{Cite news |last=Chaban |first=Matt A. V. |date=December 2, 2014 |title=Proposal Would Trim New York City's List of Potential Landmarks |url=https://www.nytimes.com/2014/12/02/nyregion/proposal-would-trim-new-york-citys-list-of-potential-landmarks.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 24, 2024 |archive-url=https://web.archive.org/web/20240624011049/https://www.nytimes.com/2014/12/02/nyregion/proposal-would-trim-new-york-citys-list-of-potential-landmarks.html |url-status=live }}</ref> During the 1980s, preservationists had proposed designating the Bergdorf Goodman Building as a contributing property to a planned historic district along the midtown section of Fifth Avenue. The historic district was never created.<ref>{{Cite news |last=Shepard |first=Joan |date=February 13, 1985 |title=Developers' lust decried |url=https://www.newspapers.com/clip/79056117/developers-lust-decried/ |url-status=live |archive-url=https://web.archive.org/web/20210606171341/https://www.newspapers.com/clip/79056117/developers-lust-decried/ |archive-date=June 6, 2021 |access-date=June 6, 2021 |work=New York Daily News |pages=119 }}</ref> In late 2015, the LPC again hosted a public hearing on whether to designate the Bergdorf Goodman Building as a landmark.<ref name="AMNY z485" /><ref name="Bindelglass 2015">{{Cite web |last=Bindelglass |first=Evan |date=November 9, 2015 |title=42nd Street Theaters, Osborne Interior, More Round Out First Manhattan Landmarks Backlog Hearing |url=https://newyorkyimby.com/2015/11/42nd-street-theaters-osborne-interior-more-round-out-first-manhattan-landmarks-backlog-hearing.html |url-status=live |archive-url=https://web.archive.org/web/20210930182930/https://newyorkyimby.com/2015/11/42nd-street-theaters-osborne-interior-more-round-out-first-manhattan-landmarks-backlog-hearing.html |archive-date=September 30, 2021 |access-date=November 22, 2022 |website=New York YIMBY |language=en-US }}</ref> This was part of a review of 95 listings that had been calendared by the LPC for several decades but never approved as city landmarks.<ref>{{Cite news |last=Kimmelman |first=Michael |date=February 17, 2016 |title=Big Risks as Landmarks Preservation Commission Moves to Prune Proposed Gems |url=https://www.nytimes.com/2016/02/18/arts/big-risks-as-landmarks-preservation-commission-moves-to-prune-proposed-gems.html |access-date=November 22, 2022 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 5, 2018 |archive-url=https://web.archive.org/web/20181105023333/https://www.nytimes.com/2016/02/18/arts/big-risks-as-landmarks-preservation-commission-moves-to-prune-proposed-gems.html |url-status=live }}</ref> The building became a city landmark in December 2016.<ref>{{cite web |date=December 26, 2016 |title=Bergdorf Goodman gains landmark status |url=https://therealdeal.com/new-york/2016/12/26/bergdorf-goodman-gains-landmark-status/ |access-date=July 23, 2024 |website=The Real Deal |postscript=none |archive-date=July 23, 2024 |archive-url=https://web.archive.org/web/20240723041018/https://therealdeal.com/new-york/2016/12/26/bergdorf-goodman-gains-landmark-status/ |url-status=live}}; {{cite web |last=Chaban |first=Matt A.V. |date=December 14, 2016 |title=10 New York Sites Get Landmark Status as Panel Clears Backlog |url=https://www.nytimes.com/2016/12/13/nyregion/landmark-preservation-buildings-bergdorf-goodman.html |access-date=July 23, 2024 |website=The New York Times |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108143541/http://www.nytimes.com/2016/12/13/nyregion/landmark-preservation-buildings-bergdorf-goodman.html |url-status=live }}</ref>
The [[New York City Landmarks Preservation Commission]] (LPC) considered designating the building as a city landmark in 1970.<ref name="amNewYork 2015">{{cite web |date=October 22, 2015 |title=After 45 Years, Third Attempt to Landmark Bergdorf Goodman |url=https://www.amny.com/news/45-years-third-attempt-landmark-bergdorf-goodman/ |access-date=July 23, 2024 |website=amNewYork |archive-date=July 23, 2024 |archive-url=https://web.archive.org/web/20240723041020/https://www.amny.com/news/45-years-third-attempt-landmark-bergdorf-goodman/ |url-status=live}}</ref> Bergdorf Goodman's president at the time, Andrew Goodman, opposed the designation,<ref name="amNewYork 2015" /><ref name="nyt-1972-02-04" /> saying that such a designation would negatively impact the building's mortgages and ability to attract tenants.<ref name="nyt-1972-02-04" /><ref name="Dash 1971" /> Because the LPC never rejected the landmark designation, the building remained on the LPC's list of potential landmarks for several decades.<ref>{{Cite news |last=Chaban |first=Matt A. V. |date=December 2, 2014 |title=Proposal Would Trim New York City's List of Potential Landmarks |url=https://www.nytimes.com/2014/12/02/nyregion/proposal-would-trim-new-york-citys-list-of-potential-landmarks.html |access-date=August 5, 2024 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=June 24, 2024 |archive-url=https://web.archive.org/web/20240624011049/https://www.nytimes.com/2014/12/02/nyregion/proposal-would-trim-new-york-citys-list-of-potential-landmarks.html |url-status=live}}</ref> During the 1980s, preservationists had proposed designating the Bergdorf Goodman Building as a contributing property to a planned historic district along the midtown section of Fifth Avenue. The historic district was never created.<ref>{{Cite news |last=Shepard |first=Joan |date=February 13, 1985 |title=Developers' lust decried |url=https://www.newspapers.com/clip/79056117/developers-lust-decried/ |url-status=live |archive-url=https://web.archive.org/web/20210606171341/https://www.newspapers.com/clip/79056117/developers-lust-decried/ |archive-date=June 6, 2021 |access-date=June 6, 2021 |work=New York Daily News |pages=119}}</ref> In late 2015, the LPC again hosted a public hearing on whether to designate the Bergdorf Goodman Building as a landmark.<ref name="amNewYork 2015" /><ref>{{Cite web |last=Bindelglass |first=Evan |date=November 9, 2015 |title=42nd Street Theaters, Osborne Interior, More Round Out First Manhattan Landmarks Backlog Hearing |url=https://newyorkyimby.com/2015/11/42nd-street-theaters-osborne-interior-more-round-out-first-manhattan-landmarks-backlog-hearing.html |url-status=live |archive-url=https://web.archive.org/web/20210930182930/https://newyorkyimby.com/2015/11/42nd-street-theaters-osborne-interior-more-round-out-first-manhattan-landmarks-backlog-hearing.html |archive-date=September 30, 2021 |access-date=November 22, 2022 |website=New York YIMBY |language=en-US}}</ref> This was part of a review of 95 listings that had been calendared by the LPC for several decades but never approved as city landmarks.<ref>{{Cite news |last=Kimmelman |first=Michael |date=February 17, 2016 |title=Big Risks as Landmarks Preservation Commission Moves to Prune Proposed Gems |url=https://www.nytimes.com/2016/02/18/arts/big-risks-as-landmarks-preservation-commission-moves-to-prune-proposed-gems.html |access-date=November 22, 2022 |work=The New York Times |language=en-US |issn=0362-4331 |archive-date=November 5, 2018 |archive-url=https://web.archive.org/web/20181105023333/https://www.nytimes.com/2016/02/18/arts/big-risks-as-landmarks-preservation-commission-moves-to-prune-proposed-gems.html |url-status=live}}</ref> The building became a city landmark in December 2016.<ref>{{cite web |date=December 26, 2016 |title=Bergdorf Goodman gains landmark status |url=https://therealdeal.com/new-york/2016/12/26/bergdorf-goodman-gains-landmark-status/ |access-date=July 23, 2024 |website=The Real Deal |postscript=none |archive-date=July 23, 2024 |archive-url=https://web.archive.org/web/20240723041018/https://therealdeal.com/new-york/2016/12/26/bergdorf-goodman-gains-landmark-status/ |url-status=live}}; {{cite web |last=Chaban |first=Matt A.V. |date=December 14, 2016 |title=10 New York Sites Get Landmark Status as Panel Clears Backlog |url=https://www.nytimes.com/2016/12/13/nyregion/landmark-preservation-buildings-bergdorf-goodman.html |access-date=July 23, 2024 |website=The New York Times |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108143541/http://www.nytimes.com/2016/12/13/nyregion/landmark-preservation-buildings-bergdorf-goodman.html |url-status=live}}</ref>


The Bergdorf Goodman Building has also been depicted in works of popular culture. For example, it was shown in a 1960s CBS special where [[Barbra Streisand]] performed on the store's main floor, and the 1984 film ''[[The Muppets Take Manhattan]]'' was shot there.<ref name="Bauknecht j331">{{cite web |last=Bauknecht |first=Sara |date=September 25, 2012 |title=Bergdorf Goodman marks 111 years in the luxury trade |url=https://www.post-gazette.com/life/fashion/2012/09/25/Bergdorf-Goodman-marks-111-years-in-the-luxury-trade/stories/201209250183 |access-date=August 5, 2024 |website=Pittsburgh Post-Gazette |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://www.post-gazette.com/life/fashion/2012/09/25/Bergdorf-Goodman-marks-111-years-in-the-luxury-trade/stories/201209250183 |url-status=live }}</ref> It was also used as a filming location for the 2007 film ''[[The Nanny Diaries (film)|The Nanny Diaries]]''.<ref>{{cite web |date=June 16, 2006 |title=Fashion Scoops: Moss Case Closed … Retail Stage |url=https://wwd.com/feature/fashion-scoops-moss-case-closed-retail-stage-532118-2000543/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224337/https://wwd.com/feature/fashion-scoops-moss-case-closed-retail-stage-532118-2000543/ |url-status=live }}</ref>
The Bergdorf Goodman Building has also been depicted in works of popular culture. For example, it was shown in a 1960s CBS special where [[Barbra Streisand]] performed on the store's main floor, and the 1984 film ''[[The Muppets Take Manhattan]]'' was shot there.<ref>{{cite web |last=Bauknecht |first=Sara |date=September 25, 2012 |title=Bergdorf Goodman marks 111 years in the luxury trade |url=https://www.post-gazette.com/life/fashion/2012/09/25/Bergdorf-Goodman-marks-111-years-in-the-luxury-trade/stories/201209250183 |access-date=August 5, 2024 |website=Pittsburgh Post-Gazette |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805005645/https://www.post-gazette.com/life/fashion/2012/09/25/Bergdorf-Goodman-marks-111-years-in-the-luxury-trade/stories/201209250183 |url-status=live}}</ref> It was also used as a filming location for the 2007 film ''[[The Nanny Diaries (film)|The Nanny Diaries]]''.<ref>{{cite web |date=June 16, 2006 |title=Fashion Scoops: Moss Case Closed … Retail Stage |url=https://wwd.com/feature/fashion-scoops-moss-case-closed-retail-stage-532118-2000543/ |access-date=August 4, 2024 |website=WWD |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804224337/https://wwd.com/feature/fashion-scoops-moss-case-closed-retail-stage-532118-2000543/ |url-status=live}}</ref>


==See also==
==See also==
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=== Citations ===
=== Citations ===
{{Reflist}}
{{reflist}}


=== Sources ===
=== Sources ===

Latest revision as of 20:23, 13 October 2024

Bergdorf Goodman Building
Map
General information
Architectural styleFrench classical
Location754 Fifth Avenue, Manhattan, New York
Coordinates40°45′49″N 73°58′26″W / 40.76361°N 73.97389°W / 40.76361; -73.97389
Opened1928
OwnerBergdorf Goodman
Design and construction
Architect(s)Albert Buchman and Ely Jacques Kahn
Website
stores.bergdorfgoodman.com/stores/bergdorf-goodman-womens-store
DesignatedDecember 13, 2016
Reference no.0735

The Bergdorf Goodman Building is a department store building at 754 Fifth Avenue between 57th and 58th streets in Midtown Manhattan, New York City. The building, designed by Albert Buchman and Ely Jacques Kahn, was erected between 1927 and 1928 as seven separate storefronts. It contains the women's store of the luxury retailer Bergdorf Goodman and, since 1940, has also included a Van Cleef & Arpels jewelry store. Over the years, the building has contained numerous smaller shops and boutiques as well. The Bergdorf Goodman Building is a New York City designated landmark.

The site was occupied by the Cornelius Vanderbilt II House from 1882 to 1927. The real-estate developer Frederick Brown bought the site in 1926 and hired Buchman & Kahn to design several store structures on the site. Originally, Bergdorf Goodman leased out only the northernmost storefront, while the other stores were leased to a variety of tenants, such as Dobbs & Co., Parke-Bernet, and the Tailored Woman. The Mutual Life Insurance Company took over the storefronts at a foreclosure auction in 1934. Bergdorf Goodman bought the northern half of the site the next year, followed by the southern half in 1947, and eventually expanded its store into the entire building. Major renovations took place in the late 1950s, late 1960s, and early 1980s. The building was converted into Bergdorf Goodman's women's store in 1990, after a new men's store opened across Fifth Avenue. Further renovations were carried out during the 2000s and 2010s.

The design was intended to evoke the architecture of the old Vanderbilt mansion. The building is clad in white South Dover marble, with multicolored veins, and is topped by a green mansard roof. The northernmost and southernmost sections of the building were built as nine-story structures, while the center of the building was originally seven stories high. Initially, the structures functioned as separate stores, which have since been connected to each other via ramps. Bergdorf Goodman's original French-style interiors have been modified extensively over the years. The building's former tenants also designed their respective spaces in various styles, and there are multiple smaller shops and salons throughout the structure.

Site

[edit]

The Bergdorf Goodman Building is at 754 Fifth Avenue, on the west side of Fifth Avenue between 57th and 58th streets, in the Midtown Manhattan neighborhood of New York City.[1] The land lot is approximately rectangular, covering 26,100 square feet (2,420 m2).[2] It has a frontage of 200 feet (61 m) on Fifth Avenue to the east, 135 feet (41 m) on 58th Street to the north, and 130 feet (40 m) on 57th Street to the south.[3] On the same block are the Solow Building and Paris Theater to the west. Across 58th Street are the Plaza Hotel to the northwest, Grand Army Plaza to the north, and the General Motors Building to the northeast. Across 57th Street are the Crown Building and 17 West 56th Street. Other nearby buildings include the Squibb Building (745 Fifth Avenue) and 3 East 57th Street to the east, and the Tiffany & Co. flagship store, Trump Tower, and 590 Madison Avenue to the southeast.[2][4]

Fifth Avenue between 42nd Street and Central Park South (59th Street) was relatively undeveloped through the late 19th century.[5] The surrounding area was once part of the common lands of the city of New York.[6] The Commissioners' Plan of 1811 established Manhattan's street grid with lots measuring 100 feet (30 m) deep and 25 feet (7.6 m) wide.[7] Upscale residences were constructed around Fifth Avenue following the American Civil War.[5][8] These included two residences on Fifth Avenue and 57th Street: a mansion belonging to Frederic W. Stevens at the southwest corner, and the Cornelius Vanderbilt II House on the northwest corner.[9] By the 1900s, that section of Fifth Avenue was becoming a commercial area,[10] and stores were also developed on 57th Street in the 1910s.[11]

Before the Bergdorf Goodman Building's construction, the site at 754 Fifth Avenue was occupied by Cornelius Vanderbilt II's brick-and-stone mansion, which was completed in 1882.[12] George B. Post designed the original mansion,[12][13] while Richard Morris Hunt designed an annex to the rear on 58th Street in the 1890s.[14] After Vanderbilt died in 1899, his widow Alice Claypoole Vanderbilt continued to own the mansion.[15] Though Cornelius had bequeathed a life estate in the mansion to Alice, he did not bequeath the mansion itself. As such, all of Cornelius's heirs had to agree on any potential sale, and the New York Supreme Court had to approve such a sale.[16]

History

[edit]

The Bergdorf Goodman department store traces its origins to 1899 when Herman Bergdorf, who owned a tailor shop in Manhattan, started mentoring a young merchant named Edwin Goodman.[17][18] Within two years, Goodman had purchased an interest in the business,[19][20] which was renamed Bergdorf Goodman.[18] The company moved several times as the city developed further.[19][20] By 1925, Bergdorf Goodman had leased space at Fifth Avenue and 52nd Street,[21] but even that storefront was inadequate by the time it opened.[22] Meanwhile, Alice Vanderbilt asked the New York Supreme Court for permission to sell the mansion in 1925, citing the neighborhood's redevelopment,[16][23] and the court granted her request the same year.[24] The real-estate developer G. Maurice Heckscher initially wanted to build a high-rise hotel on the Vanderbilt Mansion's site.[25] A rival developer, Frederick Brown, instead bought the house in 1926,[26] and the mansion was razed the next year.[27]

Development

[edit]

Planning and design

[edit]
The northern end of the Fifth Avenue facade. The Bergdorf Goodman store originally occupied only this part of the building.

After Brown acquired the Vanderbilt site, he hired Albert Buchman and Ely Jacques Kahn to design several store structures on the site, each ranging from six to eight stories.[28] Cross & Brown were hired as the real estate brokers. Kahn later recalled that, although neither Brown nor the site's real estate brokers had asked his opinion for the site, the final plans called for the construction of several stores, connected via an alley.[29] According to Kahn, the developers met weekly to discuss the construction of the buildings, but "there was still the question as to whether the development was entirely what the circumstances warranted".[30] G. Richard Davis & Co. was hired to erect the structures.[31]

In March 1927, Bergdorf Goodman leased the structure at the southwest corner of 58th Street and Fifth Avenue from Frederick Brown.[3][28] Bergdorf Goodman was to pay Brown $187,500 a year until 1949.[32] Bergdorf Goodman offered to buy the rest of the Vanderbilt site outright, but Brown rejected the offer.[33] Brown submitted plans for the first building to the New York City Department of Buildings later that March,[34] and the plans for the other stores were filed that April.[35][36] The plans called for an arcade extending between 57th and 58th streets, as well as seven storefronts measuring between 22 and 40 feet (6.7 and 12.2 m) wide.[36] The central five storefronts were to be shorter than the outer two storefronts.[29][36] In December 1927, the New York Building Congress gave awards to sixteen people who had worked on the buildings.[37]

Completion and opening

[edit]

Edwin Goodman announced in January 1928 that he would move into a 14-room apartment atop the northernmost structure.[38] At the time, the store manufactured its own garments on site, and city law allowed only janitors to live above the store. To get around this restriction, Goodman assumed the title of "janitor", leading to him being called "New York's wealthiest janitor".[39] The Bergdorf Goodman store in the northernmost structure opened to the public in early March 1928, being the first structure to open.[40][41] When the store buildings were completed, there were concerns that the stores would not receive much traffic.[42][43] However, within two months of the new store's opening, Bergdorf Goodman reported that its business had increased by 60%.[44] For the next several decades, the Fifth Avenue building remained Bergdorf Goodman's only location.[45]

Meanwhile, Dobbs & Co. leased the three southernmost structures, at the northwest corner of 57th Street and Fifth Avenue, that January. At the time, Dobbs planned to use four floors in all three structures; Crofut & Knapp Co. was to lease the fifth floor, while the remaining two or three floors in each structure would be leased to other stores.[46] Dobbs & Co. combined five of the storefronts into a single store.[47] The Bergdorf Goodman Building's four southernmost structures were thus originally known as the Dobbs Building.[48] The Dobbs store opened on October 16, 1928.[49][50] Multiple retailers negotiated for space in the remaining structures on the Vanderbilt site.[51] The development of the Bergdorf Goodman Building contributed to the growth of 57th Street as a retail corridor.[52]

Early years

[edit]

Brown ownership

[edit]

After the buildings were completed in 1928, Brown transferred ownership of the storefronts to the Barclay-Arrow Corporation.[53] By early 1929, Bergdorf Goodman had outgrown the northernmost storefront.[48][54] As such, the company leased the two structures to the south of its original storefront that May;[55][56] these storefronts had been empty ever since their completion.[54] Theodore Hofstatter was hired to renovate the second through sixth stories of these buildings, adding offices to the fifth floor and workrooms on the sixth floor.[57] Bergdorf Goodman added a shoe department,[55] and it also added a boudoir and hired Grand Duchess Maria Pavlovna of Russia to run the boudoir.[58] Bergdorf Goodman subleased the ground floor and basement of 750 Fifth Avenue to the linen shop Mosse Inc. in July 1929,[59] and the ground floor and basement of 754 Fifth Avenue was leased to Tecla Pearls Inc. that November.[60] In addition, the Plaza Trust Company agreed to lease a storefront facing 57th Street.[61]

Dobbs & Co. filed for bankruptcy in May 1931,[62] and the contents of its store at 57th Street and Fifth Avenue were auctioned off the next month.[63] That December, the Mutual Life Insurance Company filed to foreclose on two mortgages worth a combined $6,075,000 (equivalent to $121,713,000 in 2023).[64][65] Though the Barclay-Arrow Corporation had defaulted only on the $90,000 interest payment, Mutual Life wanted to compel Barclay-Arrow to pay the entire amounts of both mortgages.[65] The buildings were supposed to be sold at auction in early 1932,[66] but the auction was postponed twice.[67] Brown declared bankruptcy later the same year.[48][68] Bergdorf Goodman leased back 754 Fifth Avenue from Tecla Pearls in August 1933, with plans to expand its shoe department there.[69] The apparel shop Grande Maison de Blanc leased the storefront at number 746 in July 1934,[70] and Grande Maison's store opened that September.[71]

Foreclosure and split ownership

[edit]

Mutual Life moved to foreclose on the buildings again in August 1934, saying Barclay-Arrow owed $6,575,000 (equivalent to $149,753,000 in 2023).[67][72] Mutual Life bought the buildings later that month, paying $100,000 (equivalent to $2,278,000 in 2023) at a foreclosure auction.[73] The art-glass firm Steuben Glass leased space at the building in the mid-1930s[48] and began hosting exhibits there in February 1935.[74] The 754 Fifth Avenue Corporation, a subsidiary of Bergdorf Goodman, agreed to buy the northernmost structure that April for an estimated $3 million.[42][43] This marked the first time that ownership of the storefronts had been divided.[42] Steuben Glass moved out of the building during 1937.[48][75] The same year, Parfums Chevalier Garde Inc. took over 750 Fifth Avenue,[76] and Parke-Bernet leased four floors in the Dobbs Building.[77] Bergdorf Goodman subsidiary Delman Shoe Salon took over Mosse Inc.'s old space at number 750 in April 1938, after Mosse moved out.[78] The Tailored Woman Inc. leased the storefront at number 742 that July,[79] and that storefront was redesigned.[80] Parke-Bernet moved out of number 742 that August,[81] and the Tailored Woman's three-story store opened there the next month.[82][83]

Details of the upper-story windows

Bergdorf Goodman leased the ground floor of 748 Fifth Avenue in late 1940 for an expansion of the Delman Shoe Salon.[84] The same year, the jewelry firm Van Cleef & Arpels leased number 744,[85] and the beauty salon Victor Ferrantelle leased the second floor of number 748.[86] The gown store Rose Amado, the furrier M. P. Penichek,[87] and the milliner Northridge Inc. all leased space in 1 West 57th Street in 1941.[88] In addition, Florence Reichman opened her millinery store in that building.[89] After Grande Maison de Blanc moved out of the storefront at number 746, the dressmaker Mary Lewis leased space at that address in February 1944[90] and opened a six-story shop there that April.[91][92] The Mary Lewis store's bright-yellow front door, designed by Skidmore, Owings, & Merrill,[93] elicited complaints from other business owners, since it clashed with the building's overall design.[94] Mary Lewis expanded its space the next year, adding a shoe shop at the rear of its store.[95] Following World War II, the Tailored Woman announced plans to expand into the upper stories of 742 Fifth Avenue once existing tenants' leases expired.[96] Meanwhile, Mary Lewis leased space on the second floor of number 746, relocating its women's shoe salon there in August 1947.[97]

Bergdorf Goodman takeover and expansion

[edit]

1940s and 1950s

[edit]

Bergdorf Goodman acquired the structures closest to 57th Street in December 1947, giving the company full control of all the storefronts. At the time, the Tailored Women, Mary Lewis, and Van Cleef & Arpels rented the other storefronts.[53][98] 754 Fifth Avenue Inc., acting on behalf of Bergdorf Goodman, acquired the southernmost structures in February 1948.[99][100] Subsequently, 754 Fifth Avenue Inc. sued the Tailored Woman for unpaid rent;[100] the Tailored Woman, in turn, claimed the owner was hurting business by interfering with the building's elevator service.[101] The New York Supreme Court ultimately dismissed 754 Fifth Avenue Inc.'s complaint and fined the landlord, though the fine was later overturned.[102] The salon chain Blanchette-Mack Inc. leased space at 1 West 57th Street in May 1950.[103] The Tailored Woman extended its lease that July, taking nearly all of the space at 1 West 57th Street and 742–744 Fifth Avenue. The Tailored Woman planned to install an air-conditioning system and increase its floor area from 38,000 to 60,000 square feet (3,500 to 5,600 m2), adding a fur salon and a young women's department.[99][104]

Meanwhile, Mary Lewis closed its store at number 746 in June 1950, and Bergdorf Goodman began planning an expansion in the former Mary Lewis storefront.[105] Bergdorf Goodman opened a beauty salon in the building the same November,[106] and it opened five miniature shops within the old Mary Lewis space the next February.[107][108] Simultaneously, Bergdorf Goodman expanded its existing sales departments into the upper floors of number 746.[107] The Tailored Woman opened a "markdown room" within its portion of the building in April 1951,[109] and it subleased the seventh floor of number 742 to the perfumer Chanel Inc. the next year.[110] During the early 1950s, Bergdorf Goodman also renovated its portion of the building as part of a five-year program. Workers relocated the elevators, installed an air-conditioning system, relocated various departments, and added several new departments.[111]

Edwin Goodman died in 1953.[39] His son Andrew moved into the penthouse apartment[112][113] and took over Bergdorf Goodman after his father's death.[114][115] Andrew Goodman announced in January 1955 that he would add the Miss Bergdorf specialty shop to the building.[114][115] The work included installing two elevators,[115] adding 15 fitting rooms,[116] and redesigning the fifth floor in a neoclassical Regency style for $500,000.[117] The Miss Bergdorf shop opened that August, being the store's first major expansion in nearly three decades,[118] and quickly became popular.[116] The building's hosiery department was expanded the same year.[119] Bergdorf Goodman announced in March 1959 that it would add 21,000 square feet (2,000 m2) by infilling an interior courtyard, leasing back the eighth floor of 742 Fifth Avenue from the Tailored Woman, and leasing the sixth floor of the Paris Theatre. This would provide space for an expansion of the beauty salon and bridal, corset, fur, men's, and shoe departments, in addition to a new children's department and additional dressing rooms.[120][121] The company also planned to add three elevators to improve visitor flow.[120]

1960s

[edit]
The building seen from 57th Street, with the Solow Building behind it

An antiques department opened within the building in October 1960,[122] and a beauty salon called the Coiffures American Salon was completed there two months later.[123] The following August, Bergdorf Goodman opened its bridal salon and Wedgwood room on the building's fourth floor.[124] A Christmas boutique in the building opened in late 1964,[125] and Andrew Goodman announced plans to modify the building the same year.[126] Employee facilities on the fifth floor were to be relocated to the roof to make way for stockrooms, and the first floor spaces would also be renovated.[126] The BiGi department, which sold clothing for teenage girls, opened on the building's sixth floor in February 1966.[127]

Tailored Woman announced that it would close its store at 742 Fifth Avenue in 1967.[128] Bergdorf Goodman bought out the Tailored Woman's lease[129][130] and announced that it would spend $2.5 million to add around 50,000 square feet (4,600 m2) to the store.[130][131] Bergdorf Goodman hired Percy Cashmore to design the renovation. The project added a new entrance and a men's department along 57th Street, and it also involved demolishing some interior walls and stairs. Van Cleef & Arpels was relocated to the corner of Fifth Avenue and 57th Street, while Chanel remained on the seventh floor.[131] Several departments were expanded, including the couture department on the second story,[132] Miss Bergdorf on the fifth story,[133] and BiGi on the sixth story.[134] The enlarged men's salon and a new entrance opened in November 1968.[133] The BiGi department reopened the next February,[134] and several other departments reopened later in 1969.[135] By then, several real-estate developers had expressed interest in buying the building.[136][137] These included Sheldon Solow, who unsuccessfully tried to buy the site while developing the Solow Building next door.[138]

1970s and 1980s

[edit]

The furniture shop Mallett & Son began leasing part of the building's second floor in 1970.[139] Broadway-Hale Stores proposed acquiring Bergdorf Goodman in 1971 and leasing the building back from Andrew Goodman.[137] According to Goodman, if the Federal Trade Commission (FTC) had not approved the merger, he would have needed to convert the Bergdorf Goodman Building to an office building.[140][141] After the FTC approved the acquisition the next year,[141][142] Goodman leased the building to Broadway-Hale and continued to live in the penthouse apartment atop the building.[112][113] Under the terms of the lease, Broadway-Hale could not sell items at other stores in Manhattan that were also being sold at the Bergdorf Goodman Building.[143] The Goodman family later revoked this lease restriction after the Neiman Marcus chain acquired Bergdorf Goodman and paid the family off.[144]

The entrance on Fifth Avenue

During the mid-1970s, an expanded men's department opened on the second floor,[145] and Bergdorf Goodman also moved and expanded its cosmetics department.[146] Several other departments were expanded or relocated, and the Sixth Sense contemporary-fashion department was added to the sixth floor.[147] These renovations cost a total of $15 million.[148] Bergdorf Goodman shut down the fur-manufacturing facility on the seventh floor in 1976.[149] The company announced plans for a haute couture department on the second floor in 1977,[150] and several storefronts for European design firms opened on that story the next year.[151] The building originally had 15 such shops, many of which became highly profitable.[152] Several entire floors had been renovated by 1980,[153] and Bergdorf Goodman was also planning an extensive renovation, having closed its only other store in White Plains, New York.[154] By then, the company had outgrown the building's selling space.[155]

In 1981, Bergdorf Goodman announced a $15 million renovation of the Fifth Avenue flagship store. The project involved building a main entrance on Fifth Avenue, relocating the store's offices to a neighboring building, and expanding selling space by up to 50 percent.[154][156] The seventh floor was expanded, and new escalators linked the first floor to the expanded seventh floor.[154][157] When the renovation began in early 1982, the company's CEO Ira Neimark predicted that the expansion would double Bergdorf Goodman's sales.[152] The first phase of the renovation (including the new escalators) was finished in August 1983,[158] followed the next month by a new intimate-apparel department on the fourth floor.[159] The same year, the lighting designer Douglas Leigh added floodlights atop the building.[160][161] In addition, a home-furnishing boutique called the Musee des Arts Decoratifs opened there.[162]

Bergdorf Goodman hired the advertising firm Arnell/Bickford Associates to advertise various aspects of the renovated building, such as the escalators.[155] Angela Cummings opened a jewelry shop on the building's ground floor in February 1984,[163][164] followed by the Guerlain perfume boutique that May.[165] The expanded cosmetics department next to Guerlain opened later that year,[166] and taller storefront windows were also added.[167] The clothing brand Sergio Valente opened a 3,100-square-foot (290 m2) salon in September 1985,[168] and Bergdorf Goodman's home department on the seventh floor opened toward the end of the year.[169][170] The home department was the last part of the expansion to be completed.[169] Another salon, for the fashion house Calvin Klein, opened on the third floor in 1986.[171] The Miss Bergdorf department on the sixth floor was renovated again in 1987, and a dozen boutique shops were added to the floor. During that project, Bergdorf Goodman added 5,000 square feet (460 m2) of selling space by removing some backroom areas.[172] Bergdorf Goodman also built six accessories boutiques on the ground floor, along Fifth Avenue, in 1988.[173] The boutiques, designed by J. T. Nakaoka, cost $1 million to construct.[174]

Women's store

[edit]

Bergdorf Goodman announced plans to relocate its men's apparel department across the street to 745 Fifth Avenue in 1988.[175] At the time, the store occupied 141,000 square feet (13,100 m2),[175] and its annual sales amounted to about $1,000 per square foot ($11,000/m2).[176] The relocation of the men's department would allow the women's departments in the original building to be renovated.[175]

1990s and 2000s

[edit]
The main entrance seen at night

The cosmetics department in the original building was expanded in June 1990.[177] After the new men's store opened that August,[178] Bergdorf Goodman announced plans to renovate the original flagship.[179][180] The project was to include several new boutiques, as well as the relocation of multiple departments on the first through fourth stories, at a cost of $5 million.[179] The company opened an accessories department on the building's fifth floor in 1992,[181] and it renovated that floor in a contemporary architectural style, adding lower-priced clothing departments there.[182][183] Eva Jiřičná designed the fifth-floor renovation, which involved relocating stockrooms, adding a stair, and demolishing some interior walls.[183] Bergdorf Goodman spent $150,000 to renovate its hosiery department the next year.[184]

During 1994, Bergdorf Goodman opened a Vivienne Westwood boutique on the third floor[185] and a cafe on the fifth floor.[186] The northern portion of the sixth floor was also reconstructed to accommodate more boutiques.[187] After the Frédéric Fekkai hair salon in the building closed in 1996,[188] the John Barrett salon and the Susan Ciminelli day spa opened on the ninth floor the next year, within the former Goodman family penthouse.[189] The restaurateur Daniel Boulud also opened a "tea salon" in the building.[190] The facade of the Bergdorf Goodman Building was cleaned extensively in 1998,[93] and Van Cleef & Arpels announced plans to renovate its store there the same year.[191] The J. Mendel fur boutique on the second floor opened in 1999.[192][193] Bergdorf Goodman expanded its beauty departments into the basement that year.[194] The support and material-handling offices in the basement were moved to a warehouse in Queens.[195] In addition, a coat check, lounges, flower shop, and restaurant were added; the project cost $30 million.[194] The beauty department, designed by Yabu Pushelberg,[196][197] inspired the construction of similar departments in other stores' basements.[196]

A Best & Co.-branded children's boutique opened at the building in 2001,[198][199] as well as an Agnona women's shop on the first floor.[198] The next year, the shoe salon was expanded.[200] Bergdorf Goodman also planned to renovate the main floor[148][193] and expand the decorative-home department into the eighth floor.[195] These modifications were delayed due to financial shortfalls and leadership changes.[201] In 2002, the company began carrying out further renovations. The designer-accessories shops were relocated from the first to the second floor, while accessories stores, a fine-jewelry room, and a handbag store were built on the first floor. In addition, the 58th Street entrance was rebuilt, and the company replaced the building's mechanical systems and architectural design details.[148] By then, the building was earning about $1,500 per square foot ($16,000/m2) per year, and there was little space for the store to physically expand.[202] The cost of the renovation was estimated at $75 million.[203] The renovation of the first and second stories was finished in 2003,[203][204] and the Cummings boutique in the building closed that year.[205]

The Bergdorf Goodman Building underwent additional renovations in the mid-2000s. These included a new seventh-floor restaurant, a rebuilt sportswear department on the fifth floor, a personal-shopping department on the fourth floor, and designer sportswear boutiques on the third floor.[206] The 5F department on the fifth floor opened in October 2005,[207] and the BG restaurant opened the next month.[208] In addition, Guerlain moved its store to the basement.[209] The third level was the final part of the Bergdorf Goodman Building to be renovated, reopening in December 2006. At that point, the company had spent $85 million restoring the building.[210] An accessories shop on the fifth floor opened in 2007,[211] along with a fine-jewelry department on the main floor.[212] An Eskandar designer store,[213] a Lanvin store,[214] and a designer jewelry room all opened in the building during 2008.[215] This was followed by a Versace shop the next year.[216]

2010s to present

[edit]
The Fifth Avenue entrance

Bergdorf Goodman opened a 1,200-square-foot (110 m2) children's department on the seventh floor in 2010.[217] The following year, the building added boutiques by the fashion designer Jason Wu,[218] the fashion house Tom Ford,[219] and Chanel.[220] A store for the fashion house Valentino also opened within the building, and Bergdorf Goodman planned to add shops and expand the fifth-floor shoe department and children's area.[221] Bergdorf Goodman announced in 2013 that it would renovate the structure once again[222] as part of its five-year BG 20/20 plan.[223][224] The project involved expanding the shoe salon, relocating the Chanel and Celine boutiques, and expanding several of the designer boutiques,[222] in addition to adding a designer-clothing lab and a store for the fashion label The Row to the sixth floor.[223][224] The project also involved removing some partitions and separating the jewelry and leather departments on the first floor.[224] A Dior boutique opened there in 2013,[225] and the hair department in the basement was also expanded.[226]

A renovation on the sixth floor began in June 2014,[227] and new accessory shops for Dior and Tom Ford opened that September.[228] The sixth story was completely rebuilt.[229] The local architectural firm MNA redesigned the first story,[230] and an arched entrance and a jewelry room were built on 57th Street.[231] The sixth-story renovation was completed in September 2015,[232] followed by the jewelry salon that December[233] and the renovated main floor in September 2016.[231][234] The company also planned to add 25,000 square feet (2,300 m2) of selling space on the eighth and ninth floors by relocating its backroom spaces and offices to the Paris Theater.[235] Bergdorf Goodman's senior vice president Linda Fargo opened a Linda's shop on the fourth floor in 2017,[236] and the Barrett salon in the building closed two years later.[237]

The building was temporarily closed in March 2020 during the COVID-19 pandemic in New York City,[238] and it reopened for limited service after three months.[239] The Palette cafe in the basement was renovated by Kit Kemp in 2021,[240] and Maison Schiaparelli opened a boutique on the fourth floor that year.[241] In addition, a beauty salon known as Salon Yoshiko opened on the ninth floor in 2022,[242] though it closed down after a year.[243] The Linda's shop was also expanded in 2023.[244] The Palette cafe was closed the next year and replaced by an Italian cafe known as Café Ginori,[245] which opened in July 2024.[246]

Architecture

[edit]
The Bergdorf Goodman Building (at right) as seen from Grand Army Plaza. In the center is the Squibb Building, which contains the Bergdorf Goodman men's store.

The Bergdorf Goodman Building was designed by the partnership of Buchman and Kahn.[30][93] It was constructed as seven separate stores with similar facades.[93][247][a] The design of the building was intended to evoke the architecture of the old Vanderbilt mansion.[3] Though Bergdorf Goodman initially leased only the northernmost structure,[32] the store gradually obtained the rest of the storefronts through the 1940s.[48]

Facade

[edit]

The design largely consists of French classical architectural elements, though there are also Art Deco–style motifs such as low relief ornamentation and decorative panels.[247] The building is clad in white South Dover marble with bronze window frames, while the top of the building is within a green mansard roof.[30][40][41] The building's white facade blended in with other structures along Grand Army Plaza, such as the Savoy-Plaza Hotel and the Plaza Hotel.[247][249] The marble blocks contain orange, yellow, green, and black veins.[93] Each of the storefront structures also has horizontally-aligned windows, protruding dormers, and a mansard roof; this was part of Kahn's efforts to create a building resembling "an elegant Parisian avenue".[247] The roof is clad with slate, and it contains stone partitions that delineate the former boundaries of each storefront. There is a brick penthouse structure above the four southernmost pavilions, as well as a metal structure connecting the brick penthouse to the northern pavilion.[250]

Originally, almost all of the structures had simple entrances and large display windows, except for the northernmost storefront. At Edwin Goodman's request, the northernmost structure contained rusticated marble blocks, French-style ornament, and a round archway.[251] Over the years, the lowest two stories have been modified several times.[252] The modern store has 35 ground-floor storefront display windows,[253] which were installed during a 1984 renovation, replacing smaller windows.[167] The storefront windows were typically changed once a week by the late 20th century,[254] and they are often decorated with unconventional displays during major holidays.[253][255] Bergdorf Goodman's original storefront occupied only the northernmost section of the building, with two display windows on Fifth Avenue and four on 58th Street.[41] By the 2020s, the Bergdorf Goodman Building was one of the relatively few stores along Fifth Avenue that still had elaborate window displays.[256]

58th Street

[edit]
The entrance and storefront windows on 58th Street

Along the 58th Street elevation of the facade, the lowest two stories are clad in rusticated marble blocks above a granite water table.[257] The Bergdorf Goodman store was originally accessed via two bronze doorways from the north wing.[41] The arched entrance on 58th Street was built with curved glass-panels,[41][257] and the doorway was enlarged during a 2003 renovation.[148] The modern-day archway has a green marble frame with a revolving door surrounded by curved sidelights. There is a marble balcony directly above the archway, with brackets supporting a wrought iron railing. Behind the railing is a French window with a carved frame.[257]

On the second through eighth stories, the facade is divided vertically into seven bays of sash windows. The outermost bays have one window per floor, while the inner bays have three windows per floors. At the third and eighth stories, band courses run horizontally across the facade (linking all the window sills), while on the other stories, each bay has its own window sill. There is a cornice with dentils just above the eighth floor. The ninth story is within the mansard roof and has dormer windows. The outermost dormers have one window each, which is topped by a triangular pediment, while the inner dormers have two windows each, which are topped by a curved pediment. Some of the windows have been modified over the years.[257]

Fifth Avenue

[edit]
The southernmost pavilion on Fifth Avenue
The southernmost pavilion on Fifth Avenue
Three of the central pavilions on Fifth Avenue
Three of the five central pavilions on Fifth Avenue. From left to right, these correspond to the "A"-type, "B"-type, and "C"-type storefronts.

The Fifth Avenue elevation is divided into seven pavilions.[93][257] The northernmost structure (originally 754 Fifth Avenue) and southernmost structure (originally 742 Fifth Avenue) were built as end pavilions and are thus taller than the five storefronts in between. The five central storefronts, which originally carried the addresses 744–752 Fifth Avenue, have a symmetrical A-B-C-B-A design from south to north. The facades of each storefront have been modified throughout the years so they appear as a single building.[257]

In the northern pavilion, the lowest two stories are rusticated similarly to the 58th Street facade, and there are two display windows flanking a round-arched entrance with a carved lunette. On the second through eighth stories, each story has a central bay of three windows, flanked on either side by a bay with one window. Similarly to the 58th Street elevation, there are band courses on the third and eighth stories, and each bay has its own window sill on the other stories. The ninth-story dormer has two windows and an arched pediment.[257] The southern pavilion is similar in design, except at the ground level, where much of the original stonework is no longer extant. In addition, the entrance to the Van Cleef & Arpels store in the southern pavilion is through a rectangular doorway, and there is an oval window above it.[258]

The five center pavilions are all six stories high, excluding the mansard roof. The current design of the center pavilions' lowest two stories dates to the building's mid-1980s renovation.[258] As part of the renovation, the lowest two stories were clad in rusticated blocks,[252] and an entrance was built at the base of one of the storefronts.[154][156] The upper stories retain their original A-B-C-B-A design. The "A"-type storefronts are three bays wide and contain stone pilasters, metal spandrel panels above the third story, palmettes above the fourth story, an arched relief above the central sixth-story window, and an arched pediment. The "B"-type storefronts are similar in design, but they contain flat stone facades with window sills, rather than metal spandrels and palmettes. The "C"-type storefront in the center is five bays wide, with window sills, a balcony at the sixth story, and stone panels above the sixth-story windows.[258]

57th Street

[edit]
The 57th Street facade
The 57th Street facade, which is asymmetrical. The five westernmost bays contain one window per floor. In the center bay, there are two windows per floor. The three easternmost bays (two of which are pictured) have three windows per floor.

The first story has been extensively modified over the years, with a facade made of marble. Much of the first story consists of display windows, and there is a service entrance as well.[259] There is an arched entrance along 57th Street, designed in a similar manner to the 58th Street entrance.[259][231] The archway is made of Alabama white marble, with elaborate carvings,[260] and is topped by illuminated letters spelling out "Bergdorf Goodman".[231]

Above the ground story, the 57th Street elevation is asymmetrical. In general, the five westernmost bays each contain a single window opening on each story (the westernmost bay contains blind openings instead of windows). In the second through fourth bays from the west, the seventh story has a balcony with a metal railing, while the eighth story is topped by urns and carved panels.[258] Directly above the arched entrance, at the center of the facade, is a single bay of two windows. The three easternmost bays contain three windows per story.[258] Similarly to the 58th Street elevation, there are band courses on the third and eighth stories, and each bay has its own window sill on the other stories. There is also a cornice with dentils above the eighth story.[259]

Features

[edit]

Initially, the structures functioned as separate stores and had their own elevators and stairs.[93] The Bergdorf Goodman store initially occupied only the northern section of the building.[248] The ground-level spaces are connected via ramps because Fifth Avenue slopes downward to the north.[93] Above the street level, each of the storefronts' upper levels is at the same height.[130] The interiors were built with high ceilings and few columns.[248] Originally, the Bergdorf Goodman Building was divided into many small rooms.[261] If the Bergdorf Goodman store had been unsuccessful, the spaces could have been leased out to smaller companies.[261][201] Each floor spans approximately 25,000 square feet (2,300 m2) and is designed in different materials and colors.[206]

Bergdorf Goodman store

[edit]

Theodore Hofstatter & Co. designed Bergdorf Goodman's original store in the Louis XV and Louis XVI styles, except for one Modern French-style salon.[40][41] The interiors were designed to resemble those of wealthy customers' homes.[113] On each story, decorations in different colors were hung from the ceiling, and there was also French period furniture.[41] On the first floor was a room for perfume and accessories; a rotunda with display cases; and a millinery department.[41][248] The rotunda was an elliptical space designed in the Empire style, while the other spaces mostly had traditional French decorations.[30][248] The second through fourth floors had additional clothing departments and dressing rooms.[41] On the fifth floor were the offices, while the sixth through eighth floors contained manufacturing.[41][248] The ninth floor contained a penthouse for Edwin Goodman, the store's founder,[41][248] which had 16 rooms and was accessed by an elevator.[261] In the basement were two fur rooms, and there was also a mezzanine with employee areas.[41][248]

Bergdorf Goodman expanded into 746 Fifth Avenue in 1951 and converted that storefront into five small shops around a tiled courtyard.[107][108] The existing departments in the Bergdorf Goodman store were also expanded into the upper floors of number 746.[107] The fifth and sixth stories were connected by a spiral stair in the 1960s.[134] The first through sixth stories contained various departments by the 1980s; at the time, there was also a hairdressing salon and restaurant on the sixth floor, as well as a beauty salon on the seventh floor.[153] There were escalators between the first and seventh floors, accessed via a hexagonal rotunda at the first story, in addition to boutiques on each story.[158] The boutiques had different designs; for example, Angela Cummings's jewelry shop was decorated in gray and cream colors,[164] while the Guerlain boutique had a French-style design with pink marble.[165] There were designer salons on each floor by the 1980s,[262] and the former Goodman penthouse was also converted into salons in the late 1990s.[189] The building also displayed artists' work during the late 20th century.[263] When the basement was converted into a beauty department in 1999, a hole was cut through the basement's ceiling to entice customers,[197] though the hole was infilled in 2008.[215]

In the 21st century, the building's lower stories were generally designed in a more formal style than the upper stories.[148] Following a 2016 renovation, the first story's main floor is divided into multiple spaces with marble floors, gray decorations, and chandeliers,[230][231] and there is a jewelry room with early-20th-century gem patterns.[230][234] The designer boutiques on the second floor are decorated with an ebony trim,[201] while the third story contains wooden floors, thin partition walls, and various boutiques next to the main selling area.[210] The fourth-floor spaces have custom murals along with contemporary and antique furniture.[206] The fifth floor has sliding wall panels and an undulating ceiling with brises soleil (sunshades),[206] as well as art by Leo Villareal, Jon Kessler, Rob Pruitt, Ruth Root, and Beth Campbell.[264] The sixth floor has white stone walls and floors, in addition to three boutiques, each with different designs.[229] By 2019, the store consisted of six sales floors, plus a restaurant, event space, and salon on the top three floors.[265] On the seventh floor is the BG Restaurant, an American cuisine cafe in a green-and-blue space designed by Kelly Wearstler.[266] In addition, there is a cafe in the basement.[246]

Former tenants

[edit]

The southern portion of the structure at 742 Fifth Avenue originally was known as the Dobbs Building, after its original tenant, Dobbs & Co.[49] The Dobbs store had an Italian-style entrance hall made of marble and Caen stone.[49][267] The rest of the Dobbs store's first floor was also designed in the Italian style, with walnut paneling throughout. Executive offices and buyers' offices were placed on a mezzanine above the first floor. The three floors above were decorated in the Louis XV and Louis XVI styles, except for smaller rooms that had English-style decorations, and sold various clothes and accessories. On the fourth floor was an English walnut room and executive offices in the rear. In addition, there was a cafeteria, stock room, and hat-repair shop in the basement.[267]

After Parke-Bernet took over 742 Fifth Avenue, the first floor included a Renaissance-style exhibit gallery and a library. The second floor became a salesroom, while the third and fourth stories were exhibit galleries; all three floors had 18th-century French decorations.[77] The Tailored Woman occupied the first three floors of 742 Fifth Avenue between 1939 and 1967. The second floor was repainted green, while the third floor was repainted blue.[82] When Mary Lewis Inc. leased 746 Fifth Avenue in 1944, the store had six dressing rooms on that building's first story, various departments on the second to fifth floors, and offices on the sixth floor. The basement of number 746 had receiving and shipping departments, and there was a roof garden.[91]

Impact

[edit]

When the building was completed, Architecture and Building magazine wrote of the Bergdorf Goodman storefront: "The effect is of beautifully decorated and furnished salons wherein no merchandise is displayed."[248][268] A 1986 article from The New York Times described the building as "a picture of monumental elegance on the [Grand Army] Plaza".[171] The Wall Street Journal wrote in 1989 that the rotunda "evokes images of Versailles" and that "luxurious props abound, such as antique furniture and towering floral arrangements".[262] The New Yorker wrote in 2012 that the ground floor had opulent "mirrors and chandeliers" in addition to upscale merchandise, while the upper stories had sunlight on three sides, "an amenity rare in New York".[269] Architectural Digest, in its 2019 obituary of Bergdorf Goodman CEO Ira Neimark, said the building's interior "maintains its status as a frequent attraction for members of the design community" because of the 1980s renovations.[157]

The New York City Landmarks Preservation Commission (LPC) considered designating the building as a city landmark in 1970.[270] Bergdorf Goodman's president at the time, Andrew Goodman, opposed the designation,[270][140] saying that such a designation would negatively impact the building's mortgages and ability to attract tenants.[140][112] Because the LPC never rejected the landmark designation, the building remained on the LPC's list of potential landmarks for several decades.[271] During the 1980s, preservationists had proposed designating the Bergdorf Goodman Building as a contributing property to a planned historic district along the midtown section of Fifth Avenue. The historic district was never created.[272] In late 2015, the LPC again hosted a public hearing on whether to designate the Bergdorf Goodman Building as a landmark.[270][273] This was part of a review of 95 listings that had been calendared by the LPC for several decades but never approved as city landmarks.[274] The building became a city landmark in December 2016.[275]

The Bergdorf Goodman Building has also been depicted in works of popular culture. For example, it was shown in a 1960s CBS special where Barbra Streisand performed on the store's main floor, and the 1984 film The Muppets Take Manhattan was shot there.[276] It was also used as a filming location for the 2007 film The Nanny Diaries.[277]

See also

[edit]

References

[edit]

Notes

[edit]
  1. ^ Architecture and Building magazine also cites a figure of six structures,[248] while Robert A. M. Stern gives a figure of eight structures.[30]

Citations

[edit]
  1. ^ Landmarks Preservation Commission 2016, p. 1.
  2. ^ a b "742 5 Avenue, 10019". New York City Department of City Planning. Retrieved March 20, 2020.
  3. ^ a b c "Real Estate in City and Suburbs: $5,000,000 Vanderbilt Corner Lease Bergdorf & Goodman Co. Rents Building Planned for Fifth Ave. and 58th St. Part of Chateau Site". New York Herald Tribune. March 12, 1927. p. 24. ISSN 1941-0646. ProQuest 1130589136.
  4. ^ White, Norval; Willensky, Elliot; Leadon, Fran (2010). AIA Guide to New York City (5th ed.). New York: Oxford University Press. p. 326. ISBN 978-0-19538-386-7.
  5. ^ a b "John Peirce Residence" (PDF). New York City Landmarks Preservation Commission. June 23, 2009. p. 2. Archived (PDF) from the original on June 10, 2021. Retrieved April 28, 2021.
  6. ^ Stokes, Isaac Newton Phelps (1915). "The Iconography of Manhattan Island, 1498–1909". Robert H. Dodd. p. 67. Archived from the original on April 15, 2012 – via Internet Archive.
  7. ^ Jackson, Kenneth T., ed. (2010). The Encyclopedia of New York City (2nd ed.). New Haven: Yale University Press. p. 558. ISBN 978-0-300-11465-2.
  8. ^ Stern, Mellins & Fishman 1999, p. 578.
  9. ^ Heckscher Building (now the Crown Building) (PDF) (Report). New York City Landmarks Preservation Commission. May 14, 2024. p. 8. Archived (PDF) from the original on June 14, 2024. Retrieved August 5, 2024.
  10. ^ "Mr. Edward Harriman..." (PDF). The Real Estate Record: Real Estate Record and Builders' Guide. Vol. 79, no. 2038. April 6, 1907. p. 296. Archived (PDF) from the original on January 16, 2021. Retrieved June 9, 2020 – via columbia.edu.
  11. ^ "A Brilliant Future for 57th Street: to Be Great Store Centre Shopping Zone of the Highest Class Being Formed in Fifty-seventh Street—No Other Crosstown Thorough-fare in Manhattan Has More Promising Outlook". New-York Tribune. March 28, 1915. p. C1. ISSN 1941-0646. ProQuest 575358267.
  12. ^ a b Stern, Mellins & Fishman 1999, p. 597.
  13. ^ Gray, Christopher (April 6, 2008). "An Elaborate Stable Fit for a Vanderbilt". The New York Times. ISSN 0362-4331. Archived from the original on July 27, 2024. Retrieved July 25, 2024.
  14. ^ Stern, Mellins & Fishman 1999, pp. 600–601.
  15. ^ "Mrs. Vanderbilt Asks Right to Sell 5th Ave. Home for 7 Million: Two Hotels Will Occupy Site of Mansion at 57th St". The New York Herald, New York Tribune. August 8, 1925. p. 1. ISSN 1941-0646. ProQuest 1112828954; "Vanderbilt Chateau to Go for $7,100,000 as a Business Site; Widow of Cornelius Vanderbilt Asks Court to Permit Sale of Home at 57th Street". The New York Times. August 8, 1925. ISSN 0362-4331. Archived from the original on July 25, 2024. Retrieved July 25, 2024.
  16. ^ a b "Vanderbilt Chateau to Go for $7,100,000 as a Business Site; Widow of Cornelius Vanderbilt Asks Court to Permit Sale of Home at 57th Street". The New York Times. August 8, 1925. Retrieved September 16, 2024.
  17. ^ Ferry, J.W. (1960). A History of the Department Store. Macmillan. p. 84. Archived from the original on August 6, 2024. Retrieved August 5, 2024.
  18. ^ a b White, J.T.; Derby, G. (1967). The National Cyclopaedia of American Biography. J. T. White. p. 231. Archived from the original on August 6, 2024. Retrieved August 5, 2024.
  19. ^ a b Landmarks Preservation Commission 2016, p. 10.
  20. ^ a b Geminder, Emily (February 19, 2010). "Bergdorf-Goodman's Awl". Observer. Archived from the original on July 25, 2024. Retrieved July 25, 2024.
  21. ^ "Bergdorf & Goodman Lease Hickson Bldg.: Present Fifth Avenue Space Too Small For Growing Business, Firm States—Hickson's Not Yet Made Plans For New Quarters". Women's Wear. Vol. 31, no. 94. October 20, 1925. pp. 1, 47. ProQuest 1677161145; "Latest News in the City and Suburban Real Estate Field: $6,000,000 Rent for Fifth Avenue Corner". The New York Herald, New York Tribune. October 20, 1925. p. 40. ISSN 1941-0646. ProQuest 1112937780.
  22. ^ "Bergdorf May Move To 58 St.: Fifth Avenue Specialty Shop Reported Negotiating, For Uptown Location". Women's Wear. Vol. 34, no. 58. March 11, 1927. pp. 1–2. ProQuest 1654272848.
  23. ^ "Mrs. Vanderbilt Asks Right to Sell 5th Ave. Home for 7 Million: Two Hotels Will Occupy Site of Mansion at 57th St.; Widow Says Chateau, Worth $1,550,000 in 1899, Is No Longer Desirable as Dwelling Vanderbilt Chateau That Is to Disappear". The New York Herald, New York Tribune. August 8, 1925. p. 1. ISSN 1941-0646. ProQuest 1112828954; "Seeks to Sell Vanderbilt Mansion". The Wall Street Journal. August 8, 1925. p. 10. ISSN 0099-9660. ProQuest 130214782.
  24. ^ "Court Approves Mrs. Vanderbilt Selling Home: Justice Ford Signs Order Permitting Transfer of Mansion at 5th Ave. and 57th St. for $7,100,000". The New York Herald, New York Tribune. November 26, 1925. p. 17. ISSN 1941-0646. ProQuest 1112877490; "Vanderbilt Home to Go for $7,100,000; Court Authorizes Sale of 5th Avenue Property by Widow of Cornelius". The New York Times. November 26, 1925. ISSN 0362-4331. Archived from the original on August 6, 2024. Retrieved July 25, 2024.
  25. ^ "55-Story Hotel on Vanderbilt 5th Ave. Site to Cost 25 Million". The New York Herald, New York Tribune. October 1, 1925. p. 1. ISSN 1941-0646. ProQuest 1112843429; "Plan 56-story Hotel for Vanderbilt Site; G. Maurice Heckscher Syndicate Said to Be Back of $25,000,000 Fifth Avenue Deal". The New York Times. October 1, 1925. ISSN 0362-4331. Archived from the original on July 25, 2024. Retrieved July 25, 2024.
  26. ^ "Frederick Brown to Buy The Vanderbilt Chateau: $7,100,000 Mansion, Fifth Ave. and 57th St., Was Sought by Heckscher Syndicate". New York Herald Tribune. June 15, 1926. p. 1. ISSN 1941-0646. ProQuest 1112559996; "Takes Vanderbilt Chateau for Cash; Frederick Brown Closes Deal With Mrs. Vanderbilt as He Starts for Europe". The New York Times. June 16, 1926. ISSN 0362-4331. Archived from the original on July 27, 2024. Retrieved July 25, 2024.
  27. ^ "Price Variations on Fifth Avenue: Cornelius Vanderbilt Block Was Originally Bought for About $900,000". The New York Times. February 27, 1927. p. RE1. ISSN 0362-4331. ProQuest 104011138.
  28. ^ a b "Fifth Av. Building Leased by Brown; Bergdorf & Goodman Company to Occupy Structure on Vanderbilt Site at 58th Street". The New York Times. March 12, 1927. ISSN 0362-4331. Archived from the original on July 25, 2024. Retrieved July 25, 2024.
  29. ^ a b Landmarks Preservation Commission 2016, p. 8.
  30. ^ a b c d e Stern, Gilmartin & Mellins 1987, p. 318.
  31. ^ Snow, Andre (April 8, 1962). "G. Richard Davis, Builder, 85, Dead; Put Up Bergdorf-Goodman Store and G.M. Structure Razed Vanderbilt Mansion Real Estate Board Aide". The New York Times. ISSN 0362-4331. Archived from the original on August 2, 2024. Retrieved August 2, 2024.
  32. ^ a b "$187,500 a Year Rental For Vanderbilt Corner". New York Herald Tribune. April 15, 1927. p. 33. ISSN 1941-0646. ProQuest 1131539268; "Fifth Avenue Lease Filed.: Bergdorf & Goodman Will Pay $157,500 Net Annual Rental". The New York Times. April 15, 1927. p. 37. ISSN 0362-4331. ProQuest 104188521.
  33. ^ "Height and Beauty Will Characterize 5th Avenue's New Skyline: Many New Towers Are Under Way". New York Herald Tribune. March 13, 1927. p. C1. ISSN 1941-0646. ProQuest 1113528232.
  34. ^ "Buildings to Replace Vanderbilt Chateau". New York Herald Tribune. March 23, 1927. p. 36. ISSN 1941-0646. ProQuest 1113524872; "Brown Files Plans: First of Buildings for Vanderbilt Site to Cost $1,000,000". The New York Times. March 23, 1927. p. 44. ISSN 0362-4331. ProQuest 104214683.
  35. ^ "Improvements Proposed for Chateau Block". New York Herald Tribune. April 17, 1927. p. C18. ISSN 1941-0646. ProQuest 1130845500.
  36. ^ a b c "Group of Buildings for Vanderbilt Site; Unique Architectural Treatment Planned for Upper Fifth Avenue Block". The New York Times. April 17, 1927. ISSN 0362-4331. Archived from the original on March 31, 2018. Retrieved July 25, 2024.
  37. ^ "Vanderbilt Building Workers to Get Medals: Workingmen Will Be Cited by Owner, Architect and Builder Next Wednesday". New York Herald Tribune. December 4, 1927. p. C11. ISSN 1941-0646. ProQuest 1132217401; "Craftsmen Rewarded: Sixteen Mechanics on Fifth Avenue Building to Receive Gold Buttons". The New York Times. December 4, 1927. p. N16. ISSN 0362-4331. ProQuest 104044718.
  38. ^ "Edwin Goodman to Have Bungalow Roof Home". New York Herald Tribune. January 25, 1928. p. 33. ISSN 1941-0646. ProQuest 1133849249; "Edwin Goodman to Occupy Home Atop Fifth Av. Building". The New York Times. January 25, 1928. ISSN 0362-4331. Archived from the original on September 19, 2024. Retrieved July 28, 2024.
  39. ^ a b "Edwin Goodman, 76 Merchant, is Dead; Bergdorf Goodman Co-Founder Was Eminent in Fashions Became Partner at 24". The New York Times. August 20, 1953. ISSN 0362-4331. Archived from the original on August 1, 2024. Retrieved August 1, 2024.
  40. ^ a b c "5th Av. Building Opened; Bergdorf-Goodman Occupies New Home on Vanderbilt Site". The New York Times. March 11, 1928. ISSN 0362-4331. Archived from the original on July 26, 2024. Retrieved July 25, 2024.
  41. ^ a b c d e f g h i j k l "Opening Of New Bergdorf-Goodman Home Coincides With New Fashion Era". Women's Wear Daily. Vol. 36, no. 53. March 5, 1928. pp. 1–2. ProQuest 1653983908.
  42. ^ a b c "5th Avenue 58th Street Corner Bought by Bergdorf Goodman". New York Herald Tribune. April 19, 1935. p. 31. ISSN 1941-0646. ProQuest 1330098513.
  43. ^ a b "Bergdorf-Goodman Buys 58th St. Corner: Specialty Shop Expresses Confidence In Its Present Fifth Avenue Location By Acquiring Property At Reported $3,000,000 Price". Women's Wear Daily. Vol. 50, no. 77. April 19, 1935. p. 6. ProQuest 1654209431; "Noted 5th Av. Site Sold for $3,000,000; Bergdorf Goodman Buys 58th St. Property Which It Has Occupied Seven Years". The New York Times. April 19, 1935. ISSN 0362-4331. Archived from the original on July 28, 2024. Retrieved July 27, 2024.
  44. ^ "Bergdorf Goodman Reports 60% Gain In Business". Women's Wear Daily. Vol. 36, no. 95. April 23, 1928. p. 16. ProQuest 1654237148.
  45. ^ Ettorre, Barbara (January 29, 1980). "Behind Bergdorf's Suburban Closing; 5th Avenue Transplant Wilted News Analysis Where Does Exclusivity Work?". The New York Times. ISSN 0362-4331. Archived from the original on August 3, 2024. Retrieved August 3, 2024.
  46. ^ "Dobbs & Co. Plans 57th Street Shop: Dobbs Building Planned". Women's Wear Daily. Vol. 36, no. 15. January 19, 1928. pp. 1–2. ProQuest 1653777278.
  47. ^ "New Dobbs Building; Occupies 57th Street Corner of Former Vanderbilt Mansion". The New York Times. October 3, 1928. ISSN 0362-4331. Archived from the original on July 26, 2024. Retrieved July 25, 2024.
  48. ^ a b c d e f Landmarks Preservation Commission 2016, p. 11.
  49. ^ a b c "Dobbs & Co. Gives Pre-view; Store Will Open New Fifth Avenue Building Today". The New York Times. October 16, 1928. ISSN 0362-4331. Archived from the original on July 26, 2024. Retrieved July 25, 2024.
  50. ^ "Dobbs To Open New Store Tomorrow: Wide Range Of Ready To Wear To Be Carried In Fifth Avenue Unit At Old Vanderbilt Site". Women's Wear Daily. Vol. 37, no. 89. October 15, 1928. p. 2. ProQuest 1653323918.
  51. ^ "New York to Have Small Addition of Rue de la Paix: French Trade Center Forming in Fifth Ave. Blocks, Between 57th, 59th Sts". New York Herald Tribune. May 20, 1928. p. D2. ISSN 1941-0646. ProQuest 1113379443.
  52. ^ "Brokers Expect 57th St. To Hold Shopping Lead". New York Herald Tribune. July 10, 1960. p. 2C. ISSN 1941-0646. ProQuest 1324093260.
  53. ^ a b "Shop in Fifth Ave. Plans to Expand; Bergdorf Goodman Acquires Remainder of Blockfront to Fifty-seventh Street". The New York Times. December 14, 1947. ISSN 0362-4331. Archived from the original on July 28, 2024. Retrieved July 27, 2024.
  54. ^ a b "Bergdorf-Goodman May Add To Space: Taking Of Additional Quarters On Fifth Avenue Said To Be Dependent Upon Building Department Permit". Women's Wear Daily. Vol. 38, no. 84. April 30, 1929. pp. 1–2. ProQuest 1700021593.
  55. ^ a b "58th St. Store To Add To And Extend Lines: Bergdorf & Goodman Co. To Open Shoe Department, Expanding All Activities With Opening Sept. 1 Of Two Adjoining Buildings, Edwin Goodman Says". Women's Wear Daily. Vol. 38, no. 93. May 13, 1929. pp. 1, 20. ProQuest 1700029992.
  56. ^ "Fifth Avenue Firm Expands; Bergdorf-Goodman Leases Two Adjoining Buildings". The New York Times. May 25, 1929. ISSN 0362-4331. Archived from the original on July 28, 2024. Retrieved July 28, 2024.
  57. ^ "Store Will Expand; Bergdorf-Goodman Taking More Fifth Avenue Space". The New York Times. May 26, 1929. ISSN 0362-4331. Archived from the original on July 28, 2024. Retrieved July 28, 2024.
  58. ^ "Confirm Report That Grand Duchess Marie Joins 5th Ave. Store". Women's Wear Daily. Vol. 39, no. 54. September 26, 1929. p. 2. ProQuest 1653838492; "Grand Duchess to Work; Cousin of Late Czar Begins Duties Today as Style Consultant". The New York Times. September 16, 1929. ISSN 0362-4331. Archived from the original on July 28, 2024. Retrieved July 28, 2024.
  59. ^ "Linen Company Leases Space On Fifth Ave.: Mosse, Inc., Takes Ground Floor and Basement on the Old Vanderbill Site". New York Herald Tribune. July 23, 1929. p. 38. ISSN 1941-0646. ProQuest 1111698805; "Leases Fifth Av. Store; Mosse, Inc., Plans to Enter New Quarters in September". The New York Times. July 23, 1929. ISSN 0362-4331. Archived from the original on August 6, 2024. Retrieved July 28, 2024.
  60. ^ "Tecla Pearls To Move Dec. 1". Women's Wear Daily. Vol. 39, no. 91. November 6, 1929. pp. SII1. ProQuest 1653275414; "Tecla Pearls to Move Up Fifth Av". The New York Times. November 6, 1929. ISSN 0362-4331. Archived from the original on July 28, 2024. Retrieved July 28, 2024.
  61. ^ "Bench is Cautioned on Receiverships; Appellate Division Says Hasty Action Violates Property Rights and Wastes Money". The New York Times. December 21, 1932. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  62. ^ "Dobbs & Co Files Voluntary Plea In Bankruptcy: 5th Ave, Clothing and Hat ... Blames Expansion; Other Stores Operated". New York Herald Tribune. May 27, 1931. p. 5. ISSN 1941-0646. ProQuest 1114102981; "Dobbs & Co. File Bankruptcy Plea; $1,206,279 in Liabilities and $1,218,287 Assets Listed by Hat and Clothing Stores". The New York Times. May 27, 1931. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  63. ^ "Auction Dobbs & Co. Fixtures Tomorrow: Public Sale Will Be Held Of 57th St. Store's Equipment; Madison Ave. Shop Closed". Women's Wear Daily. Vol. 42, no. 121. June 22, 1931. p. 12. ProQuest 1653755341.
  64. ^ "Sues Over Old Site of the Vanderbilts; Mortgagee Seeks to Foreclose on $6,075,000 Plot in 5th Av. Bought by Brown". The New York Times. December 4, 1931. ISSN 0362-4331. Archived from the original on July 27, 2024. Retrieved July 27, 2024.
  65. ^ a b "Old Vanderbilt Block Involved In Foreclosure: Mutual Life Files Action to Recover $6,000,000 on 5th Av. and 57th St. Realty". New York Herald Tribune. December 4, 1931. p. 38. ISSN 1941-0646. ProQuest 1114235876.
  66. ^ "Vanderbilt Chateau Site Will Be Sold at Auction: Block Front on Fifth Avenue Under Lien of $6,297,927". New York Herald Tribune. January 26, 1932. p. 34. ISSN 1941-0646. ProQuest 1114484022; "Fifth Av. Property at Public Auction; Former Vanderbilt Block and Knickerbocker Apartment Site Involved in Foreclosure". The New York Times. January 26, 1932. p. 42. ISSN 0362-4331. ProQuest 99634230.
  67. ^ a b "Old Vanderbilt Block Listed for Auction Block". New York Herald Tribune. August 12, 1934. p. H1. ISSN 1941-0646. ProQuest 1114849646.
  68. ^ "Frederick Brown Files as Bankrupt; Lists Obligations as Guarantees of Mortgages Amounting to Millions of Dollars". The New York Times. June 26, 1932. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  69. ^ "Bergdorf & Goodman Leases New Space: Will Use Adjoining Premises For Shoe Shop, After Labor Day". Women's Wear Daily. Vol. 47, no. 30. August 14, 1933. p. 1. ProQuest 1653766196; "Bergdorf-Goodman Expand: Space Next to Present Home Acquired for Shoe Trade". New York Herald Tribune. August 15, 1933. p. 16. ISSN 1941-0646. ProQuest 1221355477.
  70. ^ "Grande Maison De Blanc Moving Uptown: Retail Shop Taking New Quarters On 5th Avenue Between 57th And 58th Street". Women's Wear Daily. Vol. 49, no. 2. July 3, 1934. p. 2. ProQuest 1653523783; "Building Leased to Apparel Shop; Structure at 746 Fifth Av. Taken by Grande Maison de Blanc". The New York Times. July 9, 1934. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  71. ^ "Grande Maison De Blanc In New Home". Women's Wear Daily. Vol. 49, no. 54. September 17, 1934. p. 22. ProQuest 1653974305; "Business Notes". The New York Times. September 17, 1934. p. 34. ISSN 0362-4331. ProQuest 101095954.
  72. ^ "To Auction 5th Av. Block; Former Vanderbilt Site at 57th St. in Foreclosure Sale". The New York Times. August 28, 1934. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  73. ^ "Realty Auctioned Under New Ruling; Bondholders and Owners Agree on Plan for Park Avenue Skyscraper". The New York Times. August 31, 1934. ISSN 0362-4331. Archived from the original on May 3, 2022. Retrieved July 29, 2024.
  74. ^ "Glass Andirons, Hearth Feature Of Exhibition: Industry Plans to Show How Material Can Be Used in the Architectural Field". New York Herald Tribune. February 17, 1935. p. H2. ISSN 1941-0646. ProQuest 1221564516; "Glass Exhibition: Will Reveal Many New Uses for Decoration and Illumination". The New York Times. February 17, 1935. p. RE2. ISSN 0362-4331. ProQuest 101579961.
  75. ^ "Will Combine Offices; Corning Glass Firm to Occupy New Fifth Ave. Building". The New York Times. August 15, 1937. ISSN 0362-4331. Archived from the original on August 6, 2024. Retrieved July 29, 2024.
  76. ^ "Treasury Leases Part of Building; Obtains Three Floors on West Fourteenth Street for WPA Cartographic Project". The New York Times. July 8, 1937. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  77. ^ a b "Parke-Bernet Galleries Rent 57th St. Home: Art Auction House, Rival of Anderson Galleries, to Hold First Sale Jan. 11". New York Herald Tribune. December 19, 1935. p. 10. ISSN 1941-0646. ProQuest 1287062950; "Art Auction House Leases Galleries; Parke-Bernet Concern to Hold First Sale Jan. 11 of Jay F. Carlisle Effects". The New York Times. December 19, 1937. ISSN 0362-4331. Archived from the original on August 6, 2024. Retrieved July 29, 2024.
  78. ^ "Store to Expand Space on 5th Ave.; Delman Shoe Salon Takes Over Lease on Quarters of Mosse, Inc". The New York Times. April 29, 1938. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  79. ^ "Tailored Woman Plans to Open New Fifth, Avenue Store in Fall: Firm to Have Double Old Space; Enlargements of Departments Proposed". New York Herald Tribune. July 4, 1939. p. 25. ISSN 1941-0646. ProQuest 1319979521; "5th Ave. Store to Expand; Tailored Woman Leases 40,000 Square Feet at 57th St". The New York Times. July 4, 1939. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  80. ^ "Architects File Building Plans; Alterations for New Home of Tailored Woman on 5th Ave. to Cost $50,000". The New York Times. July 27, 1939. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  81. ^ "Parke-Bernet Lease Home of Their Old Firm: American Art Association Anderson Galleries Moving Out, Silent on Plans". New York Herald Tribune. August 6, 1939. p. C12. ISSN 1941-0646. ProQuest 1243141112; "Art Deal Involves Noted Galleries; Parke-Bernet Announces Lease of American Art Association". The New York Times. August 5, 1939. ISSN 0362-4331. Archived from the original on July 30, 2024. Retrieved July 29, 2024.
  82. ^ a b "New Shop Opened on Fifth Avenue; The Tailored Woman, Entering 57th Street Quarters, Also Marks 20th Anniversary". The New York Times. September 28, 1939. ISSN 0362-4331. Archived from the original on July 29, 2024. Retrieved July 29, 2024.
  83. ^ "Hold Tailored Woman Preview In New Home: 100 Guests Welcomed At Housewarming, Prior To Opening Today". Women's Wear Daily. Vol. 59, no. 62. September 28, 1939. p. 32. ProQuest 1653515022.
  84. ^ "5th Ave. Store Expands Space With New Lease: Bergdorf Goodman Acquires 748 for Enlargement of Its Delman Shoe Salon". New York Herald Tribune. November 19, 1940. p. 41. ISSN 1941-0646. ProQuest 1263325481; "748 Fifth Ave. Leased To Bergdorf-Goodman". The New York Times. November 18, 1940. ISSN 0362-4331. Archived from the original on July 30, 2024. Retrieved July 30, 2024.
  85. ^ "French Jewelers Take 5th Ave. Unit; Van Cleef & Arpels, Inc., Lease Extensive Quarters in Building at No. 744". The New York Times. December 5, 1940. ISSN 0362-4331. Archived from the original on August 6, 2024. Retrieved August 1, 2024.
  86. ^ "Paris Beauty Salon to Have Branch Here; Victor Ferrantelle Leases Floor in 748 Fifth Avenue". The New York Times. November 9, 1940. ISSN 0362-4331. Archived from the original on July 30, 2024. Retrieved July 30, 2024.
  87. ^ "Real Estate: Apparel Firms Rent Big Unit On 5th Avenue Rose Amado, M.P. Penichek Concerns Will Occupy a Floor at 57th Street". New York Herald Tribune. June 11, 1941. p. 37. ISSN 1941-0646. ProQuest 1263682276; "Apparel Dealers Tenants in Fifties; Gown, Millinery and Fur Firms Figure in the Lists of Lessees in the Area". The New York Times. June 11, 1941. ISSN 0362-4331. Archived from the original on August 1, 2024. Retrieved August 1, 2024.
  88. ^ "Space Units Leased by Apparel Makers: Many Get Quarters in Various Manhattan Buildings". The New York Times. June 20, 1941. p. 37. ISSN 0362-4331. ProQuest 105547233.
  89. ^ "Millinery: Florence Reichman Plays Host To 200 At Opening Of New Millinery Salon". Women's Wear Daily. Vol. 63, no. 8. July 11, 1941. p. 10. ProQuest 1653569764; "Rococo Aura Tints Millinery Finery; Streamlined Wimples and Big Berets Stress Swirling Motif in New Fall Styles". The New York Times. July 11, 1941. ISSN 0362-4331. Archived from the original on August 1, 2024. Retrieved August 1, 2024.
  90. ^ "Mary Lewis, Inc Moving Soon to 746 Fifth Ave: Will Replace Grande Maison de Blane, Which Will Cross to Squibh Building". New York Herald Tribune. February 25, 1944. p. 26. ISSN 1941-0646. ProQuest 1283090376; "Mary Lewis Rents 746 Fifth Avenue; Will Use Six-Story Building for Expansion of Ladies' Apparel Business". The New York Times. February 25, 1944. ISSN 0362-4331. Archived from the original on August 1, 2024. Retrieved August 1, 2024.
  91. ^ a b "Retail Executive: Mary Lewis To Expand Coats; May Add Furs: Frances Brooks Joins Store As Misses' Dress Buyer—Dean Vail To Buy Blouses And Accessories". Women's Wear Daily. Vol. 68, no. 71. April 11, 1944. p. 31. ProQuest 1842115118.
  92. ^ "New Fifth Ave. Shop Is Opened By Mary Lewis: Business Gets Under Way on Fourth Anniversary of Start of First Store Opens in New Location". New York Herald Tribune. April 11, 1944. p. 25. ISSN 1941-0646. ProQuest 1282862767.
  93. ^ a b c d e f g h Gray, Christopher (August 30, 1998). "Streetscapes/The Bergdorf Goodman Building on Fifth Avenue; From Architectural Links to Common Ownership". The New York Times. ISSN 0362-4331. Archived from the original on November 4, 2023. Retrieved July 25, 2024.
  94. ^ "A Yellow Door Starts Uproar On Fifth Ave: Neighboring Shops Protest Gay Color of Entrance to New Mary Lewis Store". New York Herald Tribune. April 26, 1944. p. 15. ISSN 1941-0646. ProQuest 1282870371; "Complaint 'Slams' New Dress Shop's Door; Owner's Firm Stand Leaves Question Ajar". The New York Times. April 27, 1944. ISSN 0362-4331. Archived from the original on August 1, 2024. Retrieved August 1, 2024.
  95. ^ "Mary Lewis Shop To Add Shoes May 1". Women's Wear Daily. Vol. 70, no. 78. April 20, 1945. pp. SII1. ProQuest 1627334417.
  96. ^ "Plan Expansion For Tailored Woman, Inc.: Store to Occupy Entire Eight Floors of 57th Street Site When Present Leases End". Women's Wear Daily. Vol. 72, no. 46. March 6, 1946. p. 2. ProQuest 1627279986.
  97. ^ "Footwear: Gay New Salon Opens Monday At Mary Lewis: Department Leased by Shelbro, Inc., Will Occupy Entire Second Floor of Fifth Avenue Shop". Women's Wear Daily. Vol. 75, no. 38. August 22, 1947. pp. SII18. ProQuest 1627291115.
  98. ^ "Confirm Bergdorf Goodman Deal for Added Property". Women's Wear Daily. Vol. 75, no. 117. December 15, 1947. p. 10. ProQuest 1627291533; "Fifth Ave. Store Acquires Title to Full Blockfront: Bergdorf Goodman Purchases Remaining Parcels From 58th to 57th Street Fifth Avenue Blockfront Acquired by Store". New York Herald Tribune. December 14, 1947. p. D1. ISSN 1941-0646. ProQuest 1270018343.
  99. ^ a b "Specialty Store In Plaza Area Set to Expand: Tailored Woman Takes Lease for 21 Years on 57th Street Corner". New York Herald Tribune. July 2, 1950. p. 1C. ISSN 1941-0646. ProQuest 1335445978.
  100. ^ a b "Bergdorf Files Counterclaim In Lease Suit: Also Asks Dismissal of Defenses by Tailored Woman in Dispute Over 742 Fifth Ave. Tenancy". Women's Wear Daily. Vol. 77, no. 37. August 23, 1948. p. 11. ProQuest 1565187336.
  101. ^ "Tailored Woman Acts To Bar Interference With Two Elevators". Women's Wear Daily. Vol. 77, no. 18. July 27, 1948. p. 20. ProQuest 1862338669.
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  103. ^ "Commercial Space Reports". New York Herald Tribune. May 11, 1950. p. 31. ISSN 1941-0646. ProQuest 1327219901; "Midwest Firm Plans Health Salons Here". The New York Times. May 11, 1950. ISSN 0362-4331. Archived from the original on August 1, 2024. Retrieved August 1, 2024.
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