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{{Short description|Indian multinational electronics company}}
{{Use dmy dates|date=July 2017}}
{{Use dmy dates|date=October 2021}}

{{Infobox company
{{Infobox company
| name = Vu Televisions
| name = Vu Televisions
| logo =
| logo = Vu_Televisions.png
| logo_size =
| logo_size = 220px
| logo_alt = Vu TVs
| logo_alt = Vu TVs
| logo_caption =
| logo_caption =
| logo_padding =
| logo_padding =
| image =
| image =
| image_size = 100px
| image_size =
| image_alt =
| image_alt =
| image_caption =
| image_caption =
Line 15: Line 15:
| native_name_lang =
| native_name_lang =
| former_name =
| former_name =
| type = [[Privately held company|Private]]
| type = Privately held company
| industry = [[Television technology]]
| industry = {{plainlist|
*[[Consumer electronics]]
⚫
| founded = 2006
*[[Home appliance]]}}
⚫
| founded = {{start date and age|2006}}
| founder = [[Devita Saraf]]
| founder = [[Devita Saraf]]
| hq_location_city = [[Mumbai]]
| hq_location_city = [[Mumbai]]
| hq_location_country = [[India]]
| hq_location_country = [[India]]
| area_served = Worldwide
| area_served = Worldwide
| key_people = Devita Saraf <small>(CEO and Design Head)</small>
| key_people = [[Devita Saraf]] <br />(CEO and Design Head)
| num_employees = 300<ref>{{cite web |title=Vu Televisions |url=https://www.vutvs.com/ |website=Vu California |access-date=22 April 2021}}</ref>
| num_employees = 300<ref>{{cite web |title=Vu Televisions |url=https://www.vutvs.com/ |website=Vu California |access-date=22 April 2021}}</ref>
| num_employees_year =
| num_employees_year =
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*Play Series
*Play Series
*Corporate TVs}}
*Corporate TVs}}
| owner = <!-- or: | owners = -->
| owner =
| website = {{URL|https://www.vutvs.com/|vutvs.com}}
| website = {{URL|https://www.vutvs.com}}
}}
}}
'''Vu Televisions''' (also '''Vu Technologies''') is a television brand and an [[LED-backlit LCD|LED]] TV and display manufacturer founded by [[Indian people|Indian]] [[businessperson]] [[Devita Saraf]], in United States in 2006. It is the largest-selling TV brand across [[e-commerce]] platforms in [[India]].<ref name="launch">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-launches-premium-tvs-in-india-aims-for-no-4-slot-in-high-end-segment/articleshow/54309337.cms|title=Vu launches premium TVs in The Republic of India, aims for No. 4 slot in high-end segment|author=Gulveen Aulakh|date=13 September 2016|work=The Economic Times}}</ref>
'''Vu Televisions''' (also '''Vu Technologies''') is an Indian [[electronics company]] that manufactures television brand and an [[LED-backlit LCD|LED]] TV and display manufacturer founded by Indian businessperson [[Devita Saraf]], in [[Mumbai]], India in 2006. It is among top 10 largest-selling TV brand across [[e-commerce]] platforms in India.<ref name="launch">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-launches-premium-tvs-in-india-aims-for-no-4-slot-in-high-end-segment/articleshow/54309337.cms|title=Vu launches premium TVs in The Republic of India, aims for No. 4 slot in high-end segment|author=Gulveen Aulakh|date=13 September 2016|work=The Economic Times}}</ref>


==History and products==
==History==


Vu Technologies was founded as a high-end electronics company in 2006 by [[Indian people|Indian]] [[businessperson]] Devita Saraf, who became its CEO and Design Head.<ref name="makeover">{{cite web|url=http://www.financialexpress.com/industry/vu-technologies-gives-tv-sets-a-tech-makeover/445072/|title=Vu Technologies gives TV sets a tech makeover|author=Rashi Varshney|date=14 November 2016|work=Financial Express}}</ref>
Vu Technologies was founded as a high-end electronics company in 2006 by Indian businessperson Devita Saraf, who became its CEO and Design Head.<ref name="makeover">{{cite web|url=http://www.financialexpress.com/industry/vu-technologies-gives-tv-sets-a-tech-makeover/445072/|title=Vu Technologies gives TV sets a tech makeover|author=Rashi Varshney|date=14 November 2016|work=Financial Express}}</ref>


With a sales turnover of [[indian rupee|₹]]100&nbsp;[[crore]], the company turned profitable in 2012. It started exporting televisions to United States.<ref name="stake" /> Vu introduced [[ultra-high-definition television]] (4K HD) in 2014.<ref>{{cite web|url=http://www.businessinsider.in/Vu-Technologies-Launches-Quad-Core-50-And-55-inch-4K-TVs-InIndia/articleshow/42272480.cms|title=Vu Technologies Launches Quad-Core 50 And 55-inch 4K TVs in India|author=Sulabh Puri|date=12 September 2014|work=Business Insider India}}</ref> At the end of the year, the company, valued at ₹200&nbsp;crore, was selling about 40,000 televisions a year.<ref name="stake" />
The company turned profitable in 2012 and started exporting televisions to the United States.<ref name="stake" /> Vu introduced [[ultra-high-definition television]] (4K HD) in 2014.<ref>{{cite web|url=http://www.businessinsider.in/Vu-Technologies-Launches-Quad-Core-50-And-55-inch-4K-TVs-InIndia/articleshow/42272480.cms|title=Vu Technologies Launches Quad-Core 50 And 55-inch 4K TVs in India|author=Sulabh Puri|date=12 September 2014|work=Business Insider India}}</ref>


Vu had annual sales of $30&nbsp;million in 2015, with 3,00,000 units sold.<ref>{{cite web|url=https://www.forbes.com/sites/naazneenkarmali/2016/01/15/indias-devita-saraf-steps-out-to-become-a-model-ceo/#143d26381457|title=India's Devita Saraf Steps Out To Become A 'Model' CEO|author=Naazneen Karmali|date=15 January 2016|work=Forbes}}</ref><ref>{{cite web|url=http://www.hindustantimes.com/business/the-rise-of-indian-tv-makers-a-threat-to-samsung-lg-and-sony/story-KJw5NePEVP9byEzASjqUSK.html|title=The rise of Indian TV makers, a threat to Samsung, LG and Sony|author=Sunny Sen|date=25 May 2016|work=Hindustan Times}}</ref> Vu Technologies gave away a 25% stake in the company to [[private equity]] investors.<ref name="stake">{{cite web|url=http://www.thehindubusinessline.com/companies/vu-tech-to-offload-25-stake-to-pe-funds/article6680033.ece|title=Vu Tech to offload 25% stake to PE funds|author=Purvita Chatterjee|date=10 December 2014|work=The Hindu Business Line}}</ref>
Vu had annual sales of $30&nbsp;million in 2015, with {{formatnum:300000}} units sold.<ref>{{cite web|url=https://www.forbes.com/sites/naazneenkarmali/2016/01/15/indias-devita-saraf-steps-out-to-become-a-model-ceo/#143d26381457|archive-url=https://web.archive.org/web/20160116144101/http://www.forbes.com/sites/naazneenkarmali/2016/01/15/indias-devita-saraf-steps-out-to-become-a-model-ceo/#143d26381457|url-status=dead|archive-date=16 January 2016|title=India's Devita Saraf Steps Out To Become A 'Model' CEO|author=Naazneen Karmali|date=15 January 2016|work=Forbes}}</ref><ref>{{cite web|url=http://www.hindustantimes.com/business/the-rise-of-indian-tv-makers-a-threat-to-samsung-lg-and-sony/story-KJw5NePEVP9byEzASjqUSK.html|title=The rise of Indian TV makers, a threat to Samsung, LG and Sony|author=Sunny Sen|date=25 May 2016|work=Hindustan Times}}</ref> Vu Technologies gave away a 25% stake in the company to [[private equity]] investors.<ref name="stake">{{cite web|url=http://www.thehindubusinessline.com/companies/vu-tech-to-offload-25-stake-to-pe-funds/article6680033.ece|title=Vu Tech to offload 25% stake to PE funds|author=Purvita Chatterjee|date=10 December 2014|work=The Hindu Business Line}}</ref>


In 2016, Vu introduced entertainment-focused apps on its TVs, with [[video on demand]] including [[Netflix]] as a preloaded feature.<ref>{{cite web|url=http://www.bgr.in/news/tv-ads-just-went-digital-and-this-could-have-far-reaching-impact-on-the-industry/|title=TV ads just went digital, and this could have far reaching impact on the industry|date=25 April 2017|work=BGR}}</ref> The company had 20 own stores in Indian cities. Already producing TVs with a range of input options, including features like [[Mobile High-Definition Link|MHL]] compatibility and built-in [[Miracast]] support, the company launched Vu SuperMac TV, India's first TV with built-in [[OS X Mountain Lion]] Operating System. It has also manufactured [[Microsoft Windows|Windows]] and [[Android (operating system)|Android]]-based televisions. Its designer TV sets include one made in collaboration with designer [[Tarun Tahiliani]], with a [[Swarovski]] crystal frame.<ref name="makeover" /><ref>{{cite web|url=http://gadgets.ndtv.com/tv/features/with-new-tvs-vu-hopes-mobile-video-consumption-will-move-to-the-big-screen-662703|title=With New TVs, Vu Hopes Mobile Video Consumption Will Move to the Big Screen|author=Gopal Sathe|date=20 February 2015|work=Gadgets 360}}</ref>
In 2016, Vu introduced entertainment-focused apps on its TVs, with [[video on demand]] including [[Netflix]] as a preloaded feature.<ref>{{cite web|url=http://www.bgr.in/news/tv-ads-just-went-digital-and-this-could-have-far-reaching-impact-on-the-industry/|title=TV ads just went digital, and this could have far reaching impact on the industry|date=25 April 2017|work=BGR}}</ref> The company had 20 own stores in Indian cities. Its designer TV sets include one made in collaboration with designer [[Tarun Tahiliani]], with a [[Swarovski]] crystal frame.<ref name="makeover" /><ref>{{cite web|url=http://gadgets.ndtv.com/tv/features/with-new-tvs-vu-hopes-mobile-video-consumption-will-move-to-the-big-screen-662703|title=With New TVs, Vu Hopes Mobile Video Consumption Will Move to the Big Screen|author=Gopal Sathe|date=20 February 2015|work=Gadgets 360}}</ref>


Aside from India, Vu Televisions are sold in 60 countries.<ref name="makeover" /> The company sells a majority of its televisions online and has become the highest-selling TV brand across [[e-commerce]] platforms in India.<ref name="launch" /><ref name="hindu">{{cite web|url=http://www.thehindubusinessline.com/info-tech/to-counter-leeco-videocon-drops-price-for-4k-ultra-hd-tv/article9081610.ece|title=To counter LeEco, Videocon drops price for 4K ultra HD TV|author=Purvita Chatterjee|date=7 September 2016|work=The Hindu Business Line}}</ref> In 2016, [[Flipkart]] became its exclusive online sales partner.<ref>{{cite web|url=http://www.financialexpress.com/industry/after-vu-tvs-find-their-way-to-amazon-snapdeal-company-clarifies-its-exclusive-online-sales-partner-is-flipkart/481294/|title=After VU TVs find their way to Amazon, Snapdeal, company clarifies its exclusive online sales partner is Flipkart|date=21 December 2016|work=Financial Express}}</ref> The share of Vu grew to 40% of the total marketshare in the TV category for Flipkart.<ref name="big" />
Vu Televisions are sold in 60 countries.<ref name="makeover" /><ref name="launch" /><ref name="hindu">{{cite web|url=http://www.thehindubusinessline.com/info-tech/to-counter-leeco-videocon-drops-price-for-4k-ultra-hd-tv/article9081610.ece|title=To counter LeEco, Videocon drops price for 4K ultra HD TV|author=Purvita Chatterjee|date=7 September 2016|work=The Hindu Business Line}}</ref> In 2016, [[Flipkart]] became its exclusive online sales partner.<ref>{{cite web|url=http://www.financialexpress.com/industry/after-vu-tvs-find-their-way-to-amazon-snapdeal-company-clarifies-its-exclusive-online-sales-partner-is-flipkart/481294/|title=After VU TVs find their way to Amazon, Snapdeal, company clarifies its exclusive online sales partner is Flipkart|date=21 December 2016|work=Financial Express}}</ref> The share of Vu grew to 40% of the total market share in the TV category for Flipkart.<ref name="big" />


Vu Technologies imports all the components for panel manufacturing from China, [[Taiwan]], [[South Korea]] and [[Japan]].<ref>{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/durables/vu-tech-to-enter-more-cities-eyes-rs-500-crore-sales-in-fy17/articleshow/52237860.cms|title=Vu Tech to enter more cities, eyes Rs 500 crore sales in FY17|date=12 May 2016|work=The Economic Times}}</ref> The company had an annual turnover of ₹500&nbsp;crore for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period. According to analysts, the main reason for such growth was its offer of high-quality TV sets at affordable prices. Vu is expected to generate sales of about ₹850–900&nbsp;crore by March 2018.<ref name="big">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-tv-increases-market-share-with-big-10-sale/articleshow/58722262.cms|title=Vu TV increases market share with Big 10 Sale|author=Payal Ganguly|date=17 May 2017|work=The Economic Times}}</ref><ref>{{cite web|url=https://blogs.wsj.com/indiarealtime/2017/01/23/trump-inauguration-why-one-of-indias-top-female-ceos-took-out-an-ad-to-congratulate-the-president/|title=Trump Inauguration: Why One of India’s Top Female CEOs Took Out an Ad to Congratulate the President|author=Eric Bellman|date=23 January 2017|work=The Wall Street Journal}}{{DL|date=April 2021}}</ref><ref>{{cite web|url=http://www.livemint.com/Technology/FI1XblFvp4cJOpUeYjx1CP/Vu-Technologies-expects-to-nearly-double-sales-to-Rs900-cror.html|title=Vu Technologies expects to nearly double sales to Rs 900 crore by March 2018|author=Anirban Sen|date=17 May 2017|work=Live Mint}}</ref>
Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan.<ref>{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/durables/vu-tech-to-enter-more-cities-eyes-rs-500-crore-sales-in-fy17/articleshow/52237860.cms|title=Vu Tech to enter more cities, eyes Rs 500 crore sales in FY17|date=12 May 2016|work=The Economic Times}}</ref> The company had an annual turnover of ₹5&nbsp;billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period.<ref name="big">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-tv-increases-market-share-with-big-10-sale/articleshow/58722262.cms|title=Vu TV increases market share with Big 10 Sale|author=Payal Ganguly|date=17 May 2017|work=The Economic Times}}</ref><ref>{{cite web|url=https://blogs.wsj.com/indiarealtime/2017/01/23/trump-inauguration-why-one-of-indias-top-female-ceos-took-out-an-ad-to-congratulate-the-president/|title=Trump Inauguration: Why One of India's Top Female CEOs Took Out an Ad to Congratulate the President|author=Eric Bellman|date=23 January 2017|work=The Wall Street Journal|access-date=7 June 2017|archive-date=7 August 2017|archive-url=https://web.archive.org/web/20170807232316/https://blogs.wsj.com/indiarealtime/2017/01/23/trump-inauguration-why-one-of-indias-top-female-ceos-took-out-an-ad-to-congratulate-the-president/|url-status=dead}}</ref><ref>{{cite web|url=http://www.livemint.com/Technology/FI1XblFvp4cJOpUeYjx1CP/Vu-Technologies-expects-to-nearly-double-sales-to-Rs900-cror.html|title=Vu Technologies expects to nearly double sales to Rs 900 crore by March 2018|author=Anirban Sen|date=17 May 2017|work=Live Mint}}</ref>


== References ==
== References ==

Latest revision as of 20:31, 29 September 2024

Vu Televisions
Company typePrivately held company
Industry
Founded2006; 19 years ago (2006)
FounderDevita Saraf
Headquarters
Mumbai
,
India
Area served
Worldwide
Key people
Devita Saraf
(CEO and Design Head)
Products
  • Luxury Series
  • Premium UHD
  • Smart Series
  • Iconium Series
  • Play Series
  • Corporate TVs
BrandsVu
Number of employees
300[1]
Websitewww.vutvs.com

Vu Televisions (also Vu Technologies) is an Indian electronics company that manufactures television brand and an LED TV and display manufacturer founded by Indian businessperson Devita Saraf, in Mumbai, India in 2006. It is among top 10 largest-selling TV brand across e-commerce platforms in India.[2]

History

[edit]

Vu Technologies was founded as a high-end electronics company in 2006 by Indian businessperson Devita Saraf, who became its CEO and Design Head.[3]

The company turned profitable in 2012 and started exporting televisions to the United States.[4] Vu introduced ultra-high-definition television (4K HD) in 2014.[5]

Vu had annual sales of $30 million in 2015, with 300,000 units sold.[6][7] Vu Technologies gave away a 25% stake in the company to private equity investors.[4]

In 2016, Vu introduced entertainment-focused apps on its TVs, with video on demand including Netflix as a preloaded feature.[8] The company had 20 own stores in Indian cities. Its designer TV sets include one made in collaboration with designer Tarun Tahiliani, with a Swarovski crystal frame.[3][9]

Vu Televisions are sold in 60 countries.[3][2][10] In 2016, Flipkart became its exclusive online sales partner.[11] The share of Vu grew to 40% of the total market share in the TV category for Flipkart.[12]

Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan.[13] The company had an annual turnover of ₹5 billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period.[12][14][15]

References

[edit]
  1. ^ "Vu Televisions". Vu California. Retrieved 22 April 2021.
  2. ^ a b Gulveen Aulakh (13 September 2016). "Vu launches premium TVs in The Republic of India, aims for No. 4 slot in high-end segment". The Economic Times.
  3. ^ a b c Rashi Varshney (14 November 2016). "Vu Technologies gives TV sets a tech makeover". Financial Express.
  4. ^ a b Purvita Chatterjee (10 December 2014). "Vu Tech to offload 25% stake to PE funds". The Hindu Business Line.
  5. ^ Sulabh Puri (12 September 2014). "Vu Technologies Launches Quad-Core 50 And 55-inch 4K TVs in India". Business Insider India.
  6. ^ Naazneen Karmali (15 January 2016). "India's Devita Saraf Steps Out To Become A 'Model' CEO". Forbes. Archived from the original on 16 January 2016.
  7. ^ Sunny Sen (25 May 2016). "The rise of Indian TV makers, a threat to Samsung, LG and Sony". Hindustan Times.
  8. ^ "TV ads just went digital, and this could have far reaching impact on the industry". BGR. 25 April 2017.
  9. ^ Gopal Sathe (20 February 2015). "With New TVs, Vu Hopes Mobile Video Consumption Will Move to the Big Screen". Gadgets 360.
  10. ^ Purvita Chatterjee (7 September 2016). "To counter LeEco, Videocon drops price for 4K ultra HD TV". The Hindu Business Line.
  11. ^ "After VU TVs find their way to Amazon, Snapdeal, company clarifies its exclusive online sales partner is Flipkart". Financial Express. 21 December 2016.
  12. ^ a b Payal Ganguly (17 May 2017). "Vu TV increases market share with Big 10 Sale". The Economic Times.
  13. ^ "Vu Tech to enter more cities, eyes Rs 500 crore sales in FY17". The Economic Times. 12 May 2016.
  14. ^ Eric Bellman (23 January 2017). "Trump Inauguration: Why One of India's Top Female CEOs Took Out an Ad to Congratulate the President". The Wall Street Journal. Archived from the original on 7 August 2017. Retrieved 7 June 2017.
  15. ^ Anirban Sen (17 May 2017). "Vu Technologies expects to nearly double sales to Rs 900 crore by March 2018". Live Mint.
[edit]
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