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{{Short description|American electronic vaporizer company}}
{{Short description|American electronic vaporizer company}}
{{Use mdy dates|date=April 2019}}
{{Use mdy dates|date=April 2019}}
{{redirect|Ploom|the heated tobacco product|Altria#History}}
{{Infobox company
{{Infobox company
| name = Pax Labs
| name = Pax Labs
| logo = Pax Labs logo.svg
| logo = Pax Labs logo.svg
| type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
⚫
| founded = {{Start date and age|2007|06}} in [[San Francisco]], [[California]]
| predecessor =
| founders = [[James Monsees]]<br>[[Adam Bowen]]
| successor =
| hq_location = 660 Alabama Street
⚫
| founded = {{Start date and age|2007|06}} in [[San Francisco]], [[California]]
| founder = [[James Monsees]]<br>[[Adam Bowen]]
| hq_location_city = [[San Francisco]], [[California]]
| hq_location_country = [[United States]]
| location = 660 Alabama Street, [[San Francisco]], [[California]], 94110{{cn|date=February 2020}}
⚫
| areas_served = United States<br>Canada<br>Israel
| key_people =
⚫
| industry = [[Cannabis]]
⚫
| area_served = United States<br>Canada<br>Israel
⚫
| products = [[vaporizer (inhalation device)|Electronic vaporizers]]
⚫
| industry = [[Cannabis]]
⚫
| website = {{URL|pax.com}}
⚫
| products = [[vaporizer (inhalation device)|Electronic vaporizers]]
| services =
| revenue =
| operating_income =
| net_income =
| num_employees =
| divisions =
| subsid =
| parent =
| caption =
⚫
| homepage = {{URL|pax.com}}
}}
}}
'''Pax Labs''' (formerly '''Ploom'''<ref name=Yakowicz2015/> and stylized as '''PAX Labs''') is an American [[vaporizer (inhalation device)|electronic vaporizer]] company founded in 2007 that markets the Pax vaporizers.<ref name=Yakowicz2015/> The company developed the [[Juul]] (pronounced jewel<ref name=AMA2018>{{cite web|url=https://www.lung.org/about-us/blog/2018/06/juul-a-wolf-in-sheeps-clothing.html|title=JUUL: A Wolf in Sheep's Clothing|author=Editorial Staff|publisher=American Lung Association|date=20 June 2018}}</ref>) e-cigarette. Juul Labs was spun out as a separate company in 2017.<ref>{{Cite news|url=https://www.entrepreneur.com/article/317053|title=How This Investor Blazed a Path to Success in the Cannabis Industry|last=Staff|first=Entrepreneur|date=July 24, 2018|work=Entrepreneur|access-date=September 30, 2018|language=en}}</ref><ref name=Levi2017>{{cite news|url=https://www.cnbc.com/2017/12/19/juul-labs-raising-150-million-in-debt-after-spinning-out-of-pax.html|title=E-cigarette maker Juul is raising $150 million after spinning out of vaping company|author=Ari Levi|publisher=[[CNBC]]|date=December 19, 2017}}</ref>
'''Pax Labs''' (stylized as '''PAX Labs''') is an American [[vaporizer (inhalation device)|electronic vaporizer]] company founded in 2007 that markets the Pax vaporizers.<ref name="Yakowicz2015">{{cite news |last=Yakowicz |first=Will |date=June 10, 2015 |title=This Silicon Valley Company Just Raised $47 Million to Smoke Cigarette Makers |url=http://www.inc.com/will-yakowicz/pax-labs-vaporizer-company-raises-47-million.html |work=[[Inc. (magazine)|Inc.]]}}</ref> The company developed the [[Juul]] (pronounced jewel<ref name="AMA2018">{{cite web |date=20 June 2018 |title=JUUL: A Wolf in Sheep's Clothing |url=https://www.lung.org/about-us/blog/2018/06/juul-a-wolf-in-sheeps-clothing.html |website=American Lung Association}}</ref>) e-cigarette. Juul Labs was spun out as a separate company in 2017.<ref>{{Cite news |date=July 24, 2018 |title=How This Investor Blazed a Path to Success in the Cannabis Industry |url=https://www.entrepreneur.com/article/317053 |url-status=dead |archive-url=https://web.archive.org/web/20180725111249/https://www.entrepreneur.com/article/317053 |archive-date=2018-07-25 |access-date=September 30, 2018 |work=Entrepreneur |language=en-US}}</ref><ref name="Levi2017">{{cite news |last=Levi |first=Ari |date=December 19, 2017 |title=E-cigarette maker Juul is raising $150 million after spinning out of vaping company |url=https://www.cnbc.com/2017/12/19/juul-labs-raising-150-million-in-debt-after-spinning-out-of-pax.html |work=[[CNBC]]}}</ref>


== History ==
== History ==


The company was founded by James Monsees and Adam Bowen in 2007 under the name Ploom.<ref name=Yakowicz2015/> {{As of|2015}}, it has distribution in the [[United States]] and [[Canada]] and has received $46.7&nbsp;million in "series C" funding from various sources.<ref name="fort_Inve">{{cite web| title = Investors are lining up for this e-cig, vaporization company| author = Tom Huddleston, Jr.| work = Fortune| date = June 10, 2015| access-date = September 10, 2015 | url = http://fortune.com/2015/06/10/pax-labs-funding/}}</ref><ref name="tech_PaxL">{{cite web| title = Pax Labs Heats Up With $46.7 Million In Series C Funding| author = Jordan Crook | work = [[TechCrunch]] | date = June 10, 2015 | access-date = September 10, 2015 | url = https://techcrunch.com/2015/06/10/pax-labs-heats-up-with-46-7-million-in-series-c-funding/}}</ref> In August 2016, Tyler Goldman joined Monsees and Bowen, becoming the CEO of Pax.<ref name=Levi2017/> Bowen left Pax in June 2017,<ref name=Levi2017/> Monsees left Pax in July 2017,<ref name=Levi2017/> and Goldman left Pax in December 2017.<ref name=Levi2017/> Bharat Vasan served as CEO from February 2018 until September 2019.<ref name=Crook2019>{{cite web|url=https://techcrunch.com/2019/09/17/pax-labs-bharat-vasan-is-out-as-ceo/|title=Pax Labs' Bharat Vasan is out as CEO|author=Colin Crook|work=[[TechCrunch]]|date=September 17, 2019}}</ref>
In 2005, two former [[tobacco smoking|cigarette smokers]], [[Adam Bowen]] and [[James Monsees]], met while they were [[Graduate school|graduate students]] in product-design at [[Stanford University]] and developed an e-cigarette called [[Ploom]].<ref>{{Cite news |last=Tolentino |first=Jia |author-link=Jia Tolentino |date=2018-05-07 |title=The Promise of Vaping and the Rise of Juul |url=https://www.newyorker.com/magazine/2018/05/14/the-promise-of-vaping-and-the-rise-of-juul |access-date=2018-09-01 |work=The New Yorker |language=en-US |issn=0028-792X}}</ref> Monsees and Bowen founded the Ploom company to distribute their e-cigarette in 2007.<ref name=Yakowicz2015/> Unable to find support from financial institutions, Ploom relied on private investors to launch their products.<ref name="fort_Inve">{{cite web |last=Huddleston, Jr. |first=Tom |date=June 10, 2015 |title=Investors are lining up for this e-cig, vaporization company |url=http://fortune.com/2015/06/10/pax-labs-funding/ |access-date=September 10, 2015 |work=Fortune}}</ref><ref name="tech_PaxL">{{cite web |last=Crook |first=Jordan |date=June 10, 2015 |title=Pax Labs Heats Up With $46.7 Million In Series C Funding |url=https://techcrunch.com/2015/06/10/pax-labs-heats-up-with-46-7-million-in-series-c-funding/ |access-date=September 10, 2015 |work=[[TechCrunch]]}}</ref> In August 2016, Tyler Goldman joined Monsees and Bowen, becoming the CEO of Pax.<ref name=Levi2017/> The initial Ploom e-cigarette did not have commercial success; it experienced multiple technical errors that caused people to be burned, receive an electrical shock, and struggle to make the pod release the product.<ref name="BigVape">{{Cite episode|title=The Spark|series=Big Vape The Rise and Fall of Juul|network=Netflix|date=October 11, 2023|season=1|language=English}}</ref>
[[File:Weed vaporizer.jpg|thumb|Pax handheld vaporizer, about 10.5 cm long.]]
In 2011, [[Japan Tobacco International]] invested $10 million into the company.<ref>{{cite web|url=https://tobaccotactics.org/article/newer-nicotine-and-tobacco-products-japan-tobacco-international/|title=Newer Nicotine and Tobacco Products: Japan Tobacco International|work=Tobacco Tactics from the University of Bath|date=February 16, 2023}}</ref> Ploom used this money to create the Pax, a vaporizer for loose leaf tobacco. While the product was invented to support smokers, cannabis users discovered that the Pax streamlined the cannabis experience.<ref name="BigVape"/>As Pax became associated with cannabis, JTI asked to part ways with Ploom. Ploom retained their rights to the Pax product, while Ploom changed their name to Pax Labs and bought JTI out of their share.<ref>{{cite web |last=Page |first=Barnaby |date=February 17, 2015 |title=Ploom and JTI agree to split up, divide heat-not-burn brands |url=https://ecigintelligence.com/ploom-and-jti-agree-to-split-up-divide-modeltwo-and-pax-brands/ |access-date=December 16, 2023 |work=ECigIntelligence}}</ref>


Bowen left Pax in June 2017, Monsees left Pax in July 2017, and Goldman left Pax in December 2017.<ref name=Levi2017/> Bharat Vasan was CEO from February 2018 until September 2019.<ref name="Crook2019">{{cite web |last=Crook |first=Colin |date=September 17, 2019 |title=Pax Labs' Bharat Vasan is out as CEO |url=https://techcrunch.com/2019/09/17/pax-labs-bharat-vasan-is-out-as-ceo/ |work=[[TechCrunch]]}}</ref>
⚫
The company has been involved with [[Japan Tobacco International]].<ref name=Yakowicz2015>{{cite news|url=http://www.inc.com/will-yakowicz/pax-labs-vaporizer-company-raises-47-million.html|title=This Silicon Valley Company Just Raised $47 Million to Smoke Cigarette Makers|author=Will Yakowicz|work=[[Inc. (magazine)|Inc.]]|date=June 10, 2015}}</ref> It markets the Pax vaporizers,<ref name="forb_PaxL">{{cite web| title = Pax Labs Looking At International Expansion| author = Freddie Dawson | work = Forbes| date = July 31, 2015 | access-date = September 10, 2015 | url = https://www.forbes.com/sites/freddiedawson/2015/07/31/pax-labs-looking-at-international-expansion/}}</ref> starting with the Pax by Ploom. As Pax Labs, Inc., the company then introduced the Pax 2 and can be used with loose-leaf tobacco or [[cannabis (drug)|cannabis]].<ref>{{cite news|url=http://www.businessinsider.com/pax-labs-takes-on-tobacco-2016-8|title=The company behind the 'iPhone of vaporizers' is reinventing the e-cigarette|author=Melia Robinson|work=[[Business Insider]]|date=August 22, 2016}}</ref> In November 2016, the Pax 3 was released, featuring compatibility with both extracts and plant matter, new tools and accessories, and a complementary smart phone app. The same month, Pax also introduced an extract-based vaporizer called the Era, which operates by heating a concentrated cannabis liquid held in very small containers.<ref>{{cite news|url=http://www.businessinsider.com/pax-era-vape-pen-review-2016-10|title=The 'Apple of vaping' made an e-cigarette for marijuana — here's what it's like|author=Melia Robinson|work=Business Insider|date=October 13, 2016}}</ref>


⚫
It markets the Pax vaporizers,<ref name="forb_PaxL">{{cite web |last=Dawson |first=Freddie |date=July 31, 2015 |title=Pax Labs Looking At International Expansion |url=https://www.forbes.com/sites/freddiedawson/2015/07/31/pax-labs-looking-at-international-expansion/ |access-date=September 10, 2015 |work=Forbes}}</ref> starting with the Pax by Ploom. As Pax Labs, Inc., the company then introduced the Pax 2 and can be used with loose-leaf tobacco or [[cannabis (drug)|cannabis]].<ref>{{cite news |last=Robinson |first=Melia |date=August 22, 2016 |title=The company behind the 'iPhone of vaporizers' is reinventing the e-cigarette |url=http://www.businessinsider.com/pax-labs-takes-on-tobacco-2016-8 |work=[[Business Insider]]}}</ref> In November 2016, the Pax 3 was released, featuring compatibility with both extracts and plant matter, new tools and accessories, and a complementary smartphone app. The same month, Pax also introduced an extract-based vaporizer called the Era, which operates by heating a concentrated cannabis liquid held in very small containers.<ref>{{cite news |last=Robinson |first=Melia |date=October 13, 2016 |title=The 'Apple of vaping' made an e-cigarette for marijuana — here's what it's like |url=http://www.businessinsider.com/pax-era-vape-pen-review-2016-10 |work=Business Insider}}</ref>
⚫
Pax closed a $420 million equity round in April 2019, which valued the company at $1.7 billion.<ref>{{Cite web |url=http://social.techcrunch.com/2019/04/22/yep-you-read-that-right-420-million/ |title=Confirmed: Pax Labs raises $420 million at a valuation of $1.7 billion |last=Crook |first=Jordan |date=2019-04-22 |website=TechCrunch |language=en-US |access-date=2019-09-14 }}{{Dead link|date=September 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In June 2019, Pax announced it had signed agreements with four Canadian pot stocks to supply it with cannabis extracts, resins, and distillates for its PAX Era pen-and-pod vape system.{{CN|date=July 2019}} Those four companies were [[Aurora Cannabis]], [[Aphria (company)|Aphria]], OrganiGram Holdings and The Supreme Cannabis Company.<ref>{{Cite web|url=https://finance.yahoo.com/news/vape-giant-pax-labs-picked-112100992.html|title=Vape Giant PAX Labs Picked 4 Popular Pot Stocks as Its Supply Partners|website=finance.yahoo.com|date=June 12, 2019 |language=en-US|access-date=2019-07-08}}</ref>

⚫
Pax closed a $420 million equity round in April 2019, which valued the company at $1.7 billion.<ref>{{Cite web |last=Crook |first=Jordan |date=2019-04-22 |title=Confirmed: Pax Labs raises $420 million at a valuation of $1.7 billion |url=https://techcrunch.com/2019/04/22/yep-you-read-that-right-420-million/ |access-date=2019-09-14 |website=TechCrunch |language=en-US}}</ref> In June 2019, Pax announced it had signed agreements with four Canadian pot stocks, [[Aurora Cannabis]], [[Aphria (company)|Aphria]], OrganiGram Holdings and The Supreme Cannabis Company, to supply it with cannabis extracts, resins, and distillates for its PAX Era pen-and-pod vape system.<ref>{{Cite web |date=June 12, 2019 |title=Vape Giant PAX Labs Picked 4 Popular Pot Stocks as Its Supply Partners |url=https://finance.yahoo.com/news/vape-giant-pax-labs-picked-112100992.html |access-date=2019-07-08 |website=Yahoo Finance |language=en-US}}</ref>

As of 2023, Pax distributes products in the United States, Canada, Germany, Spain, France, and the United Kingdom.<ref>{{cite web|url=https://www.pax.com/discover/retailers|title=Find Authorized Retailers Near You|website=pax.com|access-date=December 16, 2023}}</ref>


== Juul ==
== Juul ==
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[[File:Juul.jpg|thumb|right|Juul vaporizer|alt=Juul vaporizer]]
[[File:Juul.jpg|thumb|right|Juul vaporizer|alt=Juul vaporizer]]


In June 2015, the company introduced Juul, a type of e-cigarette that utilizes [[nicotine salt]]s that exist in leaf-based tobacco, for its key ingredient.<ref name=Stahr2015>{{cite news|url=https://vapenews.com/vape-news/new-product-pax-labs-introduces-e-cigarette-juul/|title=New Product: PAX LABS Introduces E-CIGARETTE JUUL|author=Alyssa Stahr|publisher=Vape News|date=June 5, 2015|access-date=March 8, 2018|archive-url=https://web.archive.org/web/20190715061437/https://vapenews.com/vape-news/new-product-pax-labs-introduces-e-cigarette-juul/|archive-date=July 15, 2019|url-status=dead}}</ref> They were given a US patent for their nicotine salt preparation in 2015.<ref>{{cite news|url=https://theslanted.com/2015/12/21876/pax-secures-patent-for-nicotine-salt-e-cigarette/|title=PAX secures patent for "Nicotine Salt E-Cigarette"|author=Sean Thomas|work=The Slanted|date=December 22, 2015|access-date=May 18, 2017|archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108104221/https://theslanted.com/2015/12/21876/pax-secures-patent-for-nicotine-salt-e-cigarette/|url-status=dead}}</ref> The [[nicotine]] salts are said to create an experience more like smoking than other [[Electronic cigarette|e-cigarettes]] on the market.<ref name="inc._This">{{cite web| url = https://techcrunch.com/2015/04/21/pax-juul/| title = Vaporization Startup Pax Labs Introduces Juul, Its Next-Gen E-Cigarette| date = April 20, 2015 | author = Ryan Lawler| work = TechCrunch| access-date = February 26, 2016 }}</ref> The e-cigarette is shaped like a [[USB flash drive]]<ref name="enga_Juul">{{cite web| title = Juul is the e-cig that will finally stop me from smoking (I hope)| author = Aaron Souppouris| work = Engadget| date = June 3, 2015 | access-date = September 10, 2015 | url = https://www.engadget.com/2015/06/03/pax-labs-juul-e-cigarette/}}</ref> and recharges using a magnetic USB deck.<ref name="thev_Star"/> Each cartridge (called a Juul pod) contains about the same amount of [[nicotine]] as one pack of cigarettes<ref name="enga_Juul"/> and delivers approximately 200 hits.<ref name="thev_Star">{{cite web| title = Startup behind the Lambo of vaporizers just launched an intelligent e-cigarette| author = Nitasha Tiku| work = The Verge| date = April 21, 2015 | access-date = September 10, 2015 | url = https://www.theverge.com/2015/4/21/8458629/pax-labs-e-cigarette-juul}}</ref>
In June 2015, the company introduced Juul, a type of e-cigarette that utilizes [[nicotine salt]]s that exist in leaf-based tobacco, for its key ingredient.<ref name="Stahr2015">{{cite news |last=Stahr |first=Alyssa |date=June 5, 2015 |title=New Product: PAX LABS Introduces E-CIGARETTE JUUL |url=https://vapenews.com/vape-news/new-product-pax-labs-introduces-e-cigarette-juul/ |url-status=dead |archive-url=https://web.archive.org/web/20190715061437/https://vapenews.com/vape-news/new-product-pax-labs-introduces-e-cigarette-juul/ |archive-date=July 15, 2019 |access-date=March 8, 2018 |work=Vape News}}</ref> They were given a US patent for their nicotine salt preparation in 2015.<ref>{{cite news |last=Thomas |first=Sean |date=December 22, 2015 |title=PAX secures patent for "Nicotine Salt E-Cigarette" |url=https://theslanted.com/2015/12/21876/pax-secures-patent-for-nicotine-salt-e-cigarette/ |url-status=dead |archive-url=https://web.archive.org/web/20201108104221/https://theslanted.com/2015/12/21876/pax-secures-patent-for-nicotine-salt-e-cigarette/ |archive-date=November 8, 2020 |access-date=May 18, 2017 |work=The Slanted}}</ref> The [[nicotine]] salts are said to create an experience more like smoking than other [[Electronic cigarette|e-cigarettes]] on the market.<ref name="inc._This">{{cite web |last=Lawler |first=Ryan |date=April 20, 2015 |title=Vaporization Startup Pax Labs Introduces Juul, Its Next-Gen E-Cigarette |url=https://techcrunch.com/2015/04/21/pax-juul/ |access-date=February 26, 2016 |work=TechCrunch}}</ref> The e-cigarette is shaped like a [[USB flash drive]]<ref name="enga_Juul">{{cite web |last=Souppouris |first=Aaron |date=June 3, 2015 |title=Juul is the e-cig that will finally stop me from smoking (I hope) |url=https://www.engadget.com/2015/06/03/pax-labs-juul-e-cigarette/ |access-date=September 10, 2015 |work=Engadget}}</ref> and recharges using a magnetic USB deck.<ref name="thev_Star"/> Each cartridge (called a Juul pod) contains about the same amount of [[nicotine]] as one pack of cigarettes<ref name="enga_Juul"/> and delivers approximately 200 hits.<ref name="thev_Star">{{cite web |last=Tiku |first=Nitasha |date=April 21, 2015 |title=Startup behind the Lambo of vaporizers just launched an intelligent e-cigarette |url=https://www.theverge.com/2015/4/21/8458629/pax-labs-e-cigarette-juul |access-date=September 10, 2015 |work=The Verge}}</ref>


Juul attempts to deliver a nicotine peak in five minutes, similar to a traditional cigarette.<ref name="mens_PaxJ">{{cite web| title = Pax Juul: The iPhone of E-cigs?| author = Ben Radding | work = Men's Fitness| access-date = May 17, 2017 |url=http://www.mensfitness.com/life/gearandtech/pax-juul-iphone-e-cigs}}</ref> Mango was among the five most popular flavors, but it is no longer available in the United States where now only menthol and tobacco flavors are sold.<ref name=Teitell2017>{{cite news |last=Teitell |first=Beth |url=https://www.bostonglobe.com/metro/2017/11/15/where-teenagers-are-high-school-bathrooms-vaping/IJ6xYWWlOTKqsUGTTlw4UO/story.html |title='Juuling': The most widespread phenomenon you've never heard of |work=[[The Boston Globe]] |date=November 16, 2017}}</ref> A Juul starter kit sells for about $49.99.<ref name=Wisniewski2018>{{cite news |last=Wisniewski|first=Christie|url=http://www.recorder.com/Experts-talk-about-teen-vaping-16937687|title=Vaping, juuling latest threats to teen, pre-teen health|work=[[The Recorder (Massachusetts newspaper)|The Recorder]]|date=April 18, 2018}}</ref> Given the high nicotine concentrations in Juul, the nicotine-related health consequences of its use by young people could be more severe than those from their use of other e-cigarette products.<ref name=GalperGrossman2019>{{cite journal|last1=Galper Grossman|first1=Sharon|title=Vape Gods and Judaism—E-cigarettes and Jewish Law|journal=Rambam Maimonides Medical Journal|volume=10|issue=3|year=2019|pages=e0019|issn=2076-9172|doi=10.5041/RMMJ.10372|pmc=6649778|pmid=31335312}}{{CC-notice|cc=by3|url=https://www.rmmj.org.il/userimages/951/1/PublishFiles/960Article.pdf|author(s)=Sharon Galper Grossman}}</ref>
Juul attempts to deliver a nicotine peak in five minutes, similar to a traditional cigarette.<ref name="mens_PaxJ">{{cite web |last=Radding |first=Ben |title=Pax Juul: The iPhone of E-cigs? |url=http://www.mensfitness.com/life/gearandtech/pax-juul-iphone-e-cigs |access-date=May 17, 2017 |work=Men's Fitness}}</ref> Mango was among the five most popular flavors, but it is no longer available in the United States where now only menthol and tobacco flavors are sold.<ref name=Teitell2017>{{cite news |last=Teitell |first=Beth |url=https://www.bostonglobe.com/metro/2017/11/15/where-teenagers-are-high-school-bathrooms-vaping/IJ6xYWWlOTKqsUGTTlw4UO/story.html |title='Juuling': The most widespread phenomenon you've never heard of |work=[[The Boston Globe]] |date=November 16, 2017}}</ref> A Juul starter kit sells for about $49.99.<ref name=Wisniewski2018>{{cite news |last=Wisniewski|first=Christie|url=http://www.recorder.com/Experts-talk-about-teen-vaping-16937687|title=Vaping, juuling latest threats to teen, pre-teen health|work=[[The Recorder (Massachusetts newspaper)|The Recorder]]|date=April 18, 2018}}</ref> Given the high nicotine concentrations in Juul, the nicotine-related health consequences of its use by young people could be more severe than those from their use of other e-cigarette products.<ref name=GalperGrossman2019>{{cite journal|last=Galper Grossman|first=Sharon|title=Vape Gods and Judaism—E-cigarettes and Jewish Law|journal=Rambam Maimonides Medical Journal|volume=10|issue=3|year=2019|pages=e0019|issn=2076-9172|doi=10.5041/RMMJ.10372|pmc=6649778|pmid=31335312}}{{CC-notice|cc=by3|url=https://www.rmmj.org.il/userimages/951/1/PublishFiles/960Article.pdf|author(s)=Sharon Galper Grossman}}</ref>


In 2017 Juul Labs was spun out of Pax Labs as an independent company.<ref name=Levi2017/> Tyler Goldman, former CEO of Pax Labs, was named CEO of Juul after the spin-off.<ref name=Levi2017/>
In 2017 Juul Labs was spun out of Pax Labs as an independent company.<ref name=Levi2017/> Tyler Goldman, former CEO of Pax Labs, was named CEO of Juul after the spin-off.<ref name=Levi2017/>


== PAX Vaporizer ==
== PAX Vaporizer ==
{{main|PAX Vaporizer}}


=== PAX 1 ===
=== PAX 1 ===
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=== PAX 3 ===
=== PAX 3 ===
In November 2016, the third PAX device was released. This was the first model to allow the use of both dry herbs and cannabis concentrates (via use of a concentrate insert). The PAX 3 delivers the same temperature range as the PAX 2; from {{convert|360|to|420|°F}}. The PAX 3 offers improved temperature adjustability, down to the precise degree.<ref>{{Cite web |title=PAX Labs |url=https://discountvapepen.com/brand/pax-labs/ |access-date=June 19, 2023 |website=Discount Vape Pen}}</ref> The PAX 2 only offered four pre-determined temperature settings within this range. The PAX 3 features wireless connectivity to smartphones via the PAX application. <ref>{{cite web |title=PAX 3 |url=https://www.pax.com/products/pax-3 |website=PAX |access-date=31 August 2021}}</ref><ref>{{cite web |title=PAX 2 vs PAX 3: Which One is Right for You? |url=https://learn.pax.com/pax-products/pax-3-vs-pax-2-which-one-is-right-for-you/ |website=PAX |access-date=31 August 2021}}</ref>
In November 2016, the third PAX device was released. This was the first model to allow the use of both dry herbs and cannabis concentrates (via use of a concentrate insert). The PAX 3 delivers the same temperature range as the PAX 2; from {{convert|360|to|420|°F}}. The PAX 3 offers improved temperature adjustability, down to the precise degree. The PAX 2 only offered four pre-determined temperature settings within this range. The PAX 3 features wireless connectivity to smartphones via the PAX application. <ref>{{cite web |title=PAX 3 |url=https://www.pax.com/products/pax-3 |website=PAX |access-date=31 August 2021}}</ref><ref>{{cite web |title=PAX 2 vs PAX 3: Which One is Right for You? |url=https://learn.pax.com/pax-products/pax-3-vs-pax-2-which-one-is-right-for-you/ |website=PAX |access-date=31 August 2021}}</ref>


=== PAX Era ===
=== PAX Era ===

Revision as of 16:51, 7 August 2024

Pax Labs
Company typePrivate
IndustryCannabis
FoundedJune 2007; 17 years ago (2007-06) in San Francisco, California
FoundersJames Monsees
Adam Bowen
Headquarters660 Alabama Street,
San Francisco, California
,
United States
Areas served
United States
Canada
Israel
ProductsElectronic vaporizers
Websitepax.com

Pax Labs (stylized as PAX Labs) is an American electronic vaporizer company founded in 2007 that markets the Pax vaporizers.[1] The company developed the Juul (pronounced jewel[2]) e-cigarette. Juul Labs was spun out as a separate company in 2017.[3][4]

History

In 2005, two former cigarette smokers, Adam Bowen and James Monsees, met while they were graduate students in product-design at Stanford University and developed an e-cigarette called Ploom.[5] Monsees and Bowen founded the Ploom company to distribute their e-cigarette in 2007.[1] Unable to find support from financial institutions, Ploom relied on private investors to launch their products.[6][7] In August 2016, Tyler Goldman joined Monsees and Bowen, becoming the CEO of Pax.[4] The initial Ploom e-cigarette did not have commercial success; it experienced multiple technical errors that caused people to be burned, receive an electrical shock, and struggle to make the pod release the product.[8]

Pax handheld vaporizer, about 10.5 cm long.

In 2011, Japan Tobacco International invested $10 million into the company.[9] Ploom used this money to create the Pax, a vaporizer for loose leaf tobacco. While the product was invented to support smokers, cannabis users discovered that the Pax streamlined the cannabis experience.[8]As Pax became associated with cannabis, JTI asked to part ways with Ploom. Ploom retained their rights to the Pax product, while Ploom changed their name to Pax Labs and bought JTI out of their share.[10]

Bowen left Pax in June 2017, Monsees left Pax in July 2017, and Goldman left Pax in December 2017.[4] Bharat Vasan was CEO from February 2018 until September 2019.[11]

It markets the Pax vaporizers,[12] starting with the Pax by Ploom. As Pax Labs, Inc., the company then introduced the Pax 2 and can be used with loose-leaf tobacco or cannabis.[13] In November 2016, the Pax 3 was released, featuring compatibility with both extracts and plant matter, new tools and accessories, and a complementary smartphone app. The same month, Pax also introduced an extract-based vaporizer called the Era, which operates by heating a concentrated cannabis liquid held in very small containers.[14]

Pax closed a $420 million equity round in April 2019, which valued the company at $1.7 billion.[15] In June 2019, Pax announced it had signed agreements with four Canadian pot stocks, Aurora Cannabis, Aphria, OrganiGram Holdings and The Supreme Cannabis Company, to supply it with cannabis extracts, resins, and distillates for its PAX Era pen-and-pod vape system.[16]

As of 2023, Pax distributes products in the United States, Canada, Germany, Spain, France, and the United Kingdom.[17]

Juul

Main article: Juul
Juul vaporizer
Juul vaporizer

In June 2015, the company introduced Juul, a type of e-cigarette that utilizes nicotine salts that exist in leaf-based tobacco, for its key ingredient.[18] They were given a US patent for their nicotine salt preparation in 2015.[19] The nicotine salts are said to create an experience more like smoking than other e-cigarettes on the market.[20] The e-cigarette is shaped like a USB flash drive[21] and recharges using a magnetic USB deck.[22] Each cartridge (called a Juul pod) contains about the same amount of nicotine as one pack of cigarettes[21] and delivers approximately 200 hits.[22]

Juul attempts to deliver a nicotine peak in five minutes, similar to a traditional cigarette.[23] Mango was among the five most popular flavors, but it is no longer available in the United States where now only menthol and tobacco flavors are sold.[24] A Juul starter kit sells for about $49.99.[25] Given the high nicotine concentrations in Juul, the nicotine-related health consequences of its use by young people could be more severe than those from their use of other e-cigarette products.[26]

In 2017 Juul Labs was spun out of Pax Labs as an independent company.[4] Tyler Goldman, former CEO of Pax Labs, was named CEO of Juul after the spin-off.[4]

PAX Vaporizer

PAX 1

Originally released in 2012, the PAX 1 was the first of the dry herb vaporizers to be sold by Ploom before the company became known as PAX Labs.

PAX 2

The second PAX vaporizer was released on March 10, 2015. This model of the PAX line featured a smaller design than the original device. [27]

PAX 3

In November 2016, the third PAX device was released. This was the first model to allow the use of both dry herbs and cannabis concentrates (via use of a concentrate insert). The PAX 3 delivers the same temperature range as the PAX 2; from 360 to 420 °F (182 to 216 °C). The PAX 3 offers improved temperature adjustability, down to the precise degree. The PAX 2 only offered four pre-determined temperature settings within this range. The PAX 3 features wireless connectivity to smartphones via the PAX application. [28][29]

PAX Era

Released alongside the PAX 3 in late 2016, the PAX Era was the first cannabis vaporizer to use proprietary PAX Pod cartridges. Similar in design to PAX Labs' previous device, the Juul, the PAX Era uses food-grade polycarbonate cartridges[30] which are filled with pure cannabis oil. Like the PAX 3 vaporizer, the PAX Era may be wirelessly connected to smartphones via the PAX application.[31]

PAX Era Pro

PAX introduces its Era Pro vaporizer, an update to the original Era model. Compared to its predecessor, the Pro edition features several add-ons, including ExpertTemp technology, pod memory, haptic feedback, and a UL-certified battery. The PAX Era Pro works with pre-filled cannabis oil PAX pods and has a temperature range from 518 to 788 °F (270 to 420 °C).

References

  1. ^ a b Yakowicz, Will (June 10, 2015). "This Silicon Valley Company Just Raised $47 Million to Smoke Cigarette Makers". Inc.
  2. ^ "JUUL: A Wolf in Sheep's Clothing". American Lung Association. June 20, 2018.
  3. ^ "How This Investor Blazed a Path to Success in the Cannabis Industry". Entrepreneur. July 24, 2018. Archived from the original on July 25, 2018. Retrieved September 30, 2018.
  4. ^ a b c d e Levi, Ari (December 19, 2017). "E-cigarette maker Juul is raising $150 million after spinning out of vaping company". CNBC.
  5. ^ Tolentino, Jia (May 7, 2018). "The Promise of Vaping and the Rise of Juul". The New Yorker. ISSN 0028-792X. Retrieved September 1, 2018.
  6. ^ Huddleston, Jr., Tom (June 10, 2015). "Investors are lining up for this e-cig, vaporization company". Fortune. Retrieved September 10, 2015.
  7. ^ Crook, Jordan (June 10, 2015). "Pax Labs Heats Up With $46.7 Million In Series C Funding". TechCrunch. Retrieved September 10, 2015.
  8. ^ a b "The Spark". Big Vape The Rise and Fall of Juul. Season 1. October 11, 2023. Netflix.
  9. ^ "Newer Nicotine and Tobacco Products: Japan Tobacco International". Tobacco Tactics from the University of Bath. February 16, 2023.
  10. ^ Page, Barnaby (February 17, 2015). "Ploom and JTI agree to split up, divide heat-not-burn brands". ECigIntelligence. Retrieved December 16, 2023.
  11. ^ Crook, Colin (September 17, 2019). "Pax Labs' Bharat Vasan is out as CEO". TechCrunch.
  12. ^ Dawson, Freddie (July 31, 2015). "Pax Labs Looking At International Expansion". Forbes. Retrieved September 10, 2015.
  13. ^ Robinson, Melia (August 22, 2016). "The company behind the 'iPhone of vaporizers' is reinventing the e-cigarette". Business Insider.
  14. ^ Robinson, Melia (October 13, 2016). "The 'Apple of vaping' made an e-cigarette for marijuana — here's what it's like". Business Insider.
  15. ^ Crook, Jordan (April 22, 2019). "Confirmed: Pax Labs raises $420 million at a valuation of $1.7 billion". TechCrunch. Retrieved September 14, 2019.
  16. ^ "Vape Giant PAX Labs Picked 4 Popular Pot Stocks as Its Supply Partners". Yahoo Finance. June 12, 2019. Retrieved July 8, 2019.
  17. ^ "Find Authorized Retailers Near You". pax.com. Retrieved December 16, 2023.
  18. ^ Stahr, Alyssa (June 5, 2015). "New Product: PAX LABS Introduces E-CIGARETTE JUUL". Vape News. Archived from the original on July 15, 2019. Retrieved March 8, 2018.
  19. ^ Thomas, Sean (December 22, 2015). "PAX secures patent for "Nicotine Salt E-Cigarette"". The Slanted. Archived from the original on November 8, 2020. Retrieved May 18, 2017.
  20. ^ Lawler, Ryan (April 20, 2015). "Vaporization Startup Pax Labs Introduces Juul, Its Next-Gen E-Cigarette". TechCrunch. Retrieved February 26, 2016.
  21. ^ a b Souppouris, Aaron (June 3, 2015). "Juul is the e-cig that will finally stop me from smoking (I hope)". Engadget. Retrieved September 10, 2015.
  22. ^ a b Tiku, Nitasha (April 21, 2015). "Startup behind the Lambo of vaporizers just launched an intelligent e-cigarette". The Verge. Retrieved September 10, 2015.
  23. ^ Radding, Ben. "Pax Juul: The iPhone of E-cigs?". Men's Fitness. Retrieved May 17, 2017.
  24. ^ Teitell, Beth (November 16, 2017). "'Juuling': The most widespread phenomenon you've never heard of". The Boston Globe.
  25. ^ Wisniewski, Christie (April 18, 2018). "Vaping, juuling latest threats to teen, pre-teen health". The Recorder.
  26. ^ Galper Grossman, Sharon (2019). "Vape Gods and Judaism—E-cigarettes and Jewish Law". Rambam Maimonides Medical Journal. 10 (3): e0019. doi:10.5041/RMMJ.10372. ISSN 2076-9172. PMC 6649778. PMID 31335312. This article incorporates text by Sharon Galper Grossman available under the CC BY 3.0 license.
  27. ^ "Pax 2 vs Original Pax 1 Vaporizer Comparison". Vaporizer Wizard. April 12, 2015. Retrieved August 31, 2021.
  28. ^ "PAX 3". PAX. Retrieved August 31, 2021.
  29. ^ "PAX 2 vs PAX 3: Which One is Right for You?". PAX. Retrieved August 31, 2021.
  30. ^ "PAX Era Review". Vaping Daily. Retrieved September 1, 2021.
  31. ^ "ERA". PAX. Retrieved September 1, 2021.
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