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{{About|the top-level domain|the file extension|Mobipocket|other uses|Mobi (disambiguation){{!}}Mobi}}{{Short description|Generic top-level Internet domain}}
{{Use dmy dates|date=October 2019}}
{{Use dmy dates|date=October 2019}}
{{About|a top-level Internet domain|the e-book file format|Mobipocket}}
{{Infobox Top level domain
{{Infobox Top level domain
| name = .mobi
| name = mobi
| image = Dotmobi-new.png
| image = [[File:DotMobi.png|180px]]
| introduced = 2005
| introduced = {{start date and age|2005}}
| type = [[Generic top-level domain]]
| type = [[Generic top-level domain]]
| status = Approved
| status = Active
| registry = dotMobi (subsidiary of Afilias)
| registry = dotMobi (subsidiary of [[Afilias]])
| sponsor = [[Afilias]]
| sponsor = ''None''
| intendeduse = Sites intended for mobile device use.
| intendeduse = Mobile content providers
| actualuse = Used for general purposes. Special use for mobile-first websites.
| actualuse = Mobile products and services websites
| restrictions = None. It is recommended adherence to [[mobile-first design]] style guidelines.
| restrictions = None. Adherence to [[mobile-first design|mobile-first]] style guidelines recommended.
| structure = Registrations are conducted at second level.
| structure = Registrations are conducted at second level.
| document = [http://www.icann.org/tlds/stld-apps-19mar04/mobi.htm ICANN New sTLD RFP Application]; [http://www.icann.org/tlds/agreements/mobi/ ICANN Registry Agreement]
| document = [http://www.icann.org/tlds/agreements/mobi/ ICANN Registry Agreement]
| dnssec = Yes
| dnssec = Yes
| disputepolicy = [[UDRP]]
| disputepolicy = [[UDRP]]
| website = [http://www.dotmobi.mobi/ dotMobi.mobi]
| website = [http://www.dotmobi.mobi/ dotMobi.mobi]
}}
}}
The domain name '''.mobi''' is a [[top-level domain]] (TLD) in the [[Domain Name System]] of the [[Internet]]. Its name is derived from the adjective ''mobile'', indicating it is used by [[mobile devices]] for accessing [[World Wide Web]] resources via the [[Mobile Web]].
The domain name '''mobi''' is a [[generic top-level domain]] (gTLD) in the [[Domain Name System]] (DNS) of the [[Internet]]. Its name is derived from the adjective ''mobile''.


The domain was approved by [[ICANN]] on 11 July 2005, and is managed by the mTLD global registry. It was originally financially backed and sponsored by [[Google]], [[Microsoft]], [[Nokia]], [[Samsung]], [[Ericsson]], [[Vodafone]], [[T-Mobile]], [[Telefónica Móviles]], [[Telecom Italia Mobile]], [[Orascom Telecom]], [[GSM Association]], [[Hutchison Whampoa]], [[Syniverse Technologies]], and [[Visa Inc.|Visa]], with an executive from each company serving on mTLD's board of directors.<ref>{{cite web|url=http://mtld.mobi/mobilenet/aboutus.html|title=Mobile and Web Services – Afilias}}</ref><ref>{{cite web|url=http://mtld.mobi/mobilenet/release_032807.html|title=Mobile and Web Services – Afilias}}</ref><ref>{{cite web|url=http://mtld.mobi/company/about/directors|title=Mobile and Web Services – Afilias}}</ref>
The domain was approved by [[ICANN]] on 11 July 2005, and is managed by the mTLD global registry. It was originally financially backed and sponsored by [[Google]], [[Microsoft]], [[Nokia]], [[Samsung]], [[Ericsson]], [[Vodafone]], [[T-Mobile International AG|T-Mobile]], [[Telefónica Móviles]], [[Telecom Italia Mobile]], [[Orascom Telecom]], [[GSM Association]], [[Hutchison Whampoa]], [[Syniverse Technologies]], and [[Visa Inc.|Visa]], with an executive from each company serving on mTLD's board of directors.<ref name=Mobile&Web>{{cite web|url=http://mtld.mobi/company/about/directors|title=Mobile and Web Services – Afilias|access-date=29 January 2008|archive-url=https://web.archive.org/web/20090208091212/http://mtld.mobi/company/about/directors|archive-date=8 February 2009|url-status=dead}}</ref> In February 2010, [[Afilias]] acquired mTLD Top-Level Domain Ltd. (known publicly as "dotMobi").<ref>{{cite web|title=Afilias Limited acquires .mobi domain registry and expands market leadership|url=http://mtld.mobi/node/1744|publisher=dotMobi|date=11 February 2010|access-date=11 April 2010|archive-url=https://web.archive.org/web/20120224181211/http://mtld.mobi/node/1744|archive-date=24 February 2012|url-status=dead}}</ref> In March 2017, .mobi became an unsponsored generic top-level domain, using the same terms offered to [[Generic top-level domain#New top-level domains|new gTLD]]s.<ref>{{cite web|title=Renewal of .MOBI registry contract|url=https://features.icann.org/renewal-mobi-registry-contract|publisher=ICANN|date=16 March 2017}}</ref>

In February 2010, [[Afilias]] acquired mTLD Top-Level Domain Ltd. (known publicly as "dotMobi").<ref>{{cite web|title=Afilias Limited acquires .mobi domain registry and expands market leadership|url=http://mtld.mobi/node/1744|publisher=dotMobi|date=11 February 2010}}</ref>


==Operation==
==Operation==
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dotMobi engaged with the [[W3C]] Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. The practices outlined a number of ways to achieve good user experiences on mobile Web-enabled devices, and recognized several methods of implementing these practices.
dotMobi engaged with the [[W3C]] Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. The practices outlined a number of ways to achieve good user experiences on mobile Web-enabled devices, and recognized several methods of implementing these practices.


mTLD has released a free testing tool called Ready.mobi (see [[Mobiforge|mobiForge]]) to analyze the mobile readiness of websites. It does a free page analysis and gives a .mobi Ready score from 1 to 5. This report tests the mobile-readiness of the site using dotMobi's recommended best practices.
mTLD has released a free testing tool called Ready.mobi (later ''mobiForge'') to analyze the mobile readiness of websites. It does a free page analysis and gives a .mobi Ready score from 1 to 5. This report tests the mobile-readiness of the site using dotMobi's recommended best practices.


dotMobi does not itself mandate any particular technology, but does recommends that .mobi sites produce user experiences consistent with their guidelines and specifically optimized for mobile phones.
dotMobi does not itself mandate any particular technology, but does recommends that .mobi sites produce user experiences consistent with their guidelines and specifically optimized for mobile phones.

===mobiForge===
"mobiForge" is a [[Mobile app development|mobile development]] and [[Web design|design]] resource site run dotMobi. mobiForge functions both as a platform to announce product updates to the [[Programmer|developer]] community and [[discussion forums]] for each of dotMobi's products and services. mobiForge was launched in November 2006 as dev.mobi. It was announced at the [[Mobile 2.0]] Conference in [[San Francisco]], along with the launch of ready.mobi. dev.mobi underwent a major [[redesign]] in September 2008 and was rebranded as mobiForge and moved to mobiForge.com


==Reception==
==Reception==
Originally dotMobi focused on promoting the creation of two separate device-dependent [[World Wide Web]]s, one desktop-based and the other mobile-based. Because of this, [[Tim-Berners Lee]] brought up concerns of excess Internet content redundancy.<ref name="dotmobi-harmful">{{ cite web| url = http://www.w3.org/DesignIssues/TLD| title = New Top Level Domains .mobi and .xxx Considered Harmful| author = Tim Berners Lee}}</ref>
Websites may be optimized for the special capabilities and restrictions of mobile devices, such as smaller screens, device form/size, device input/output options, existence of embedded sensors (acceleration, location, touch, etc.), as well as human factors such as expectations of immediacy of results, [[context awareness]] under a shortened [[attention span]] (compared to non-mobile device use of the Internet). Although other top-level domains can technically employ the same optimizations for mobile phones, in practice, only a fraction of them do, thus necessitating content adaptation solutions. These retrofit the content to target devices independent from the original process of creating the site.<ref>{{cite web|url=http://www.w3.org/2004/07/dotmobi_diwg.html|title=Dot Mobi Rebuttal by DIWG}}</ref><ref>[http://www.moniker.com/domain-masters/ep-2005-07-20/page-1.jsp All About the .mobi Extension] {{Webarchive|url=https://web.archive.org/web/20070518095020/http://www.moniker.com/domain-masters/ep-2005-07-20/page-1.jsp |date=18 May 2007 }}, Domain Masters Radio Show, interview with Rick Fant, Director of "Internet's Discovery" in Vodafone</ref> On the other hand, dotMobi promotes creating two separate device-dependent [[World Wide Web]]s, one desktop-based and the other mobile-based, and thus risks producing redundant content.<ref name="dotmobi-harmful">{{ cite web| url = http://www.w3.org/DesignIssues/TLD| title = New Top Level Domains .mobi and .xxx Considered Harmful| author = Tim Berners Lee}}</ref> From a content provider perspective, having to maintain two separate websites also represents more work.

[[Tim Berners-Lee]] of the [[World Wide Web Consortium]], claims that dotMobi breaks the device independence of the web:<ref name="dotmobi-harmful"/>

{{quote|It is fundamentally useful to be able to quote the URI for some information and then look up that URI in an entirely different context. For example, I may want to look up a restaurant on my laptop, bookmark it, and then, when I only have my phone, check the bookmark to have a look at the evening menu. Or, my travel agent may send me a pointer to my itinerary for a business trip. I may view the itinerary from my office on a large screen and want to see the map, or I may view it at the airport from my phone when all I want is the gate number.}}


Providing content tailored to particular devices can be done by other means than a specific TLD, such as using hostnames within an existing domain, [[HTTP]] [[content negotiation]], [[cascading style sheets]], or other forms of adaptation. The popularization of [[responsive web design]] has caused the domain name to be relocated for use on mobile services and [[mobile app]]s websites.
Providing content tailored to particular devices can be done by other means than a specific TLD, such as using hostnames within an existing domain, [[HTTP]] [[content negotiation]], [[cascading style sheets]], or other forms of adaptation. The popularization of [[responsive web design]] has caused the domain name to be relocated for use on mobile services and [[mobile app]]s websites.
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==See also==
==See also==
{{Portal|Internet}}
{{Portal|Internet}}
* [[Mobile computing]]
* [[Mobile apps]]
* [[Mobile web]]
* [[Mobile web]]
* [[Wireless Application Protocol]]
* [[Mobiforge]]


==References==
==References==
Line 52: Line 49:


==External links==
==External links==
* [https://www.iana.org/root-whois/mobi.htm IANA .mobi whois information]
* [http://mtld.mobi/ dotMobi]
* [http://www.iana.org/root-whois/mobi.htm IANA Whois record for .mobi]
* [http://www.icann.org/tlds/agreements/mobi/ .mobi Registry Agreement with ICANN]
* [http://mobiforge.com mobiForge]


{{GTLD}}
{{GTLD}}
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{{DEFAULTSORT:Mobi}}
{{DEFAULTSORT:Mobi}}
[[Category:Generic top-level domains]]
[[Category:Generic top-level domains]]
[[Category:Computer-related introductions in 2005]]
[[Category:Internet properties established in 2005]]


[[sv:Toppdomän#Generiska toppdomäner]]
[[sv:Toppdomän#Generiska toppdomäner]]

Revision as of 20:05, 24 February 2024

This article is about the top-level domain. For the file extension, see Mobipocket. For other uses, see Mobi.
mobi
Introduced2005; 19 years ago (2005)
TLD typeGeneric top-level domain
StatusActive
RegistrydotMobi (subsidiary of Afilias)
SponsorNone
Intended useMobile content providers
Actual useMobile products and services websites
Registration restrictionsNone. Adherence to mobile-first style guidelines recommended.
StructureRegistrations are conducted at second level.
DocumentsICANN Registry Agreement
Dispute policiesUDRP
DNSSECYes
Registry websitedotMobi.mobi

The domain name mobi is a generic top-level domain (gTLD) in the Domain Name System (DNS) of the Internet. Its name is derived from the adjective mobile.

The domain was approved by ICANN on 11 July 2005, and is managed by the mTLD global registry. It was originally financially backed and sponsored by Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone, T-Mobile, Telefónica Móviles, Telecom Italia Mobile, Orascom Telecom, GSM Association, Hutchison Whampoa, Syniverse Technologies, and Visa, with an executive from each company serving on mTLD's board of directors.[1] In February 2010, Afilias acquired mTLD Top-Level Domain Ltd. (known publicly as "dotMobi").[2] In March 2017, .mobi became an unsponsored generic top-level domain, using the same terms offered to new gTLDs.[3]

Operation

DotMobi domain names have been available for registration by the public since 26 September 2006.

dotMobi engaged with the W3C Mobile Web Initiative (MWI) to help formulate the MWI Best Practices for mobile content. The practices outlined a number of ways to achieve good user experiences on mobile Web-enabled devices, and recognized several methods of implementing these practices.

mTLD has released a free testing tool called Ready.mobi (later mobiForge) to analyze the mobile readiness of websites. It does a free page analysis and gives a .mobi Ready score from 1 to 5. This report tests the mobile-readiness of the site using dotMobi's recommended best practices.

dotMobi does not itself mandate any particular technology, but does recommends that .mobi sites produce user experiences consistent with their guidelines and specifically optimized for mobile phones.

mobiForge

"mobiForge" is a mobile development and design resource site run dotMobi. mobiForge functions both as a platform to announce product updates to the developer community and discussion forums for each of dotMobi's products and services. mobiForge was launched in November 2006 as dev.mobi. It was announced at the Mobile 2.0 Conference in San Francisco, along with the launch of ready.mobi. dev.mobi underwent a major redesign in September 2008 and was rebranded as mobiForge and moved to mobiForge.com

Reception

Originally dotMobi focused on promoting the creation of two separate device-dependent World Wide Webs, one desktop-based and the other mobile-based. Because of this, Tim-Berners Lee brought up concerns of excess Internet content redundancy.[4]

Providing content tailored to particular devices can be done by other means than a specific TLD, such as using hostnames within an existing domain, HTTP content negotiation, cascading style sheets, or other forms of adaptation. The popularization of responsive web design has caused the domain name to be relocated for use on mobile services and mobile apps websites.

See also

References

  1. ^ "Mobile and Web Services – Afilias". Archived from the original on 8 February 2009. Retrieved 29 January 2008.
  2. ^ "Afilias Limited acquires .mobi domain registry and expands market leadership". dotMobi. 11 February 2010. Archived from the original on 24 February 2012. Retrieved 11 April 2010.
  3. ^ "Renewal of .MOBI registry contract". ICANN. 16 March 2017.
  4. ^ Tim Berners Lee. "New Top Level Domains .mobi and .xxx Considered Harmful".
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