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{{Short description|Cosmetic Company}}
{{Infobox company
{{Infobox company
|name = Bonne Bell
|name = Bonne Bell
Line 7: Line 8:
|key_people = Jesse Bell, founder
|key_people = Jesse Bell, founder
|industry = Cosmetics
|industry = Cosmetics
|slogan = "Building brands is our business"
|num_employees =
|num_employees =
|homepage = {{url|http://www.bonnebell.com/}}
|homepage = {{url|http://www.bonnebell.com/}}
}}
}}
'''Bonne Bell''' is a [[cosmetics]] company aimed for teens. The company was best known for its line of astringents and cleansers named "10-0-6." In the 1970s, they expanded into a popular range of lip balms called Lip Smackers which became the company's signature product and marketed for the tweens.
'''Bonne Bell''' is a [[cosmetics]] company aimed for teens. The company was best known for its line of astringents and cleansers named "10-0-6." In the 1970s, they expanded into a popular range of lip balms called Lip Smackers which became the company's signature product.


==History==
==History==
[[File:BONNE BELL COSMETICS' RESTORATION PROGRAM TRANSFORMED A DECAYING BUSINESS SECTION OF SUBURBAN LAKEWOOD INTO THIS... - NARA - 550115.jpg|thumb|right|Bonne Bell's Lakewood headquarters in 1973]]
[[File:BONNE BELL COSMETICS' RESTORATION PROGRAM TRANSFORMED A DECAYING BUSINESS SECTION OF SUBURBAN LAKEWOOD INTO THIS... - NARA - 550115.jpg|thumb|right|Bonne Bell's Lakewood headquarters in 1973]]
Bonne Bell was founded in 1927 in [[Lakewood, Ohio]] by cosmetics salesman Jesse Bell, who named it after his daughter.<ref>{{cite web|url=http://ech.cwru.edu/ech-cgi/article.pl?id=BBI2 |title=Encyclopedia of Cleveland History:BONNE BELL, INC |publisher=Ech.cwru.edu |date=2003-08-18 |accessdate=2012-03-04}}</ref> Bell made his products on a hot plate in his basement and then sold his skin care products door to door.<ref>{{cite web|url=http://www.thebonnebellcompany.com/faq.html|title=The Bonne Bell Company F.A.Q|date=|accessdate=2015-02-01}}</ref>
Bonne Bell was founded in 1927 in [[Lakewood, Ohio]], a suburb of Cleveland, by cosmetics salesman Jesse Bell, who named it after his daughter.<ref>{{cite web|url=http://ech.cwru.edu/ech-cgi/article.pl?id=BBI2 |title=Encyclopedia of Cleveland History:BONNE BELL, INC |publisher=Ech.cwru.edu |date=2003-08-18 |access-date=2012-03-04}}</ref> Bell made his products on a hot plate in his basement and then sold his skin care products door to door.<ref>{{cite web|url=http://www.thebonnebellcompany.com/faq.html|title=The Bonne Bell Company F.A.Q|access-date=2015-02-01|archive-url=https://web.archive.org/web/20150208114549/http://www.thebonnebellcompany.com/faq.html|archive-date=2015-02-08|url-status=dead}}</ref>

In the 1950s, the company pursued the outdoor market and developed sun blockers, heavy-duty moisturizers, and lip protectors for skiers, hikers, and joggers. In the 1960s, Bonne Bell sponsored the U.S. Ski Team and many other amateur and professional sports events. In 1972 the company sponsored 10K marathons in 15 cities and many charitable races. By 1985 the business had grown into a $50 million enterprise.<ref>{{Cite web|title=Encyclopedia of Cleveland History|url=https://case.edu/ech/articles/b/bonne-bell-inc|website=Case Western Reverse University}}</ref>


In 2007 the company largely relocated to [[Australia]], and reduced American domestic representation. The relocation was largely at the request of the Vice President of Ideation, Hilary Bell, to the then CMO, James Ward, in a bid to globalize the "Smackers" Brand. By 2009, the company had returned to the United States.
In 2007 the company largely relocated to [[Australia]], and reduced American domestic representation. The relocation was largely at the request of the Vice President of Ideation, Hilary Bell, to the then CMO, James Ward, in a bid to globalize the "Smackers" Brand. By 2009, the company had returned to the United States.


In January 2015, the company announced that the Bonne Bell and Lip Smackers brands would be acquired by Markwins International, though Bonne Bell will continue to distribute other brands in Europe, Asia, and Australia under the name Bell Family Brands.<ref>{{cite web|url=http://www.crainscleveland.com/article/20150129/FREE/150129786/bonne-bell-co-to-close-its-operations-in-westlake-sell-iconic-lip|title=Bonne Bell Co. to close its operations in Westlake, sell iconic Lip Smacker brand|publisher=Crain's Cleveland Business|date=2015-01-30|accessdate=2015-02-01}}</ref> In accordance, the company also announced the partial closure of its headquarters effective March 2015.<ref>{{cite web|url=http://www.cleveland.com/business/index.ssf/2015/01/the_bonne_bell_co_is_closing_a.html|title=The Bonne Bell Co. is closing and employees will be laid off|date=2015-01-30|accessdate=2015-02-01}}</ref>
In January 2015, the company announced that the Bonne Bell and Lip Smackers brands would be acquired by Markwins International, though Bonne Bell will continue to distribute other brands in Europe, Asia, and Australia under the name Bell Family Brands.<ref name=":0">{{cite web|url=http://www.crainscleveland.com/article/20150129/FREE/150129786/bonne-bell-co-to-close-its-operations-in-westlake-sell-iconic-lip|title=Bonne Bell Co. to close its operations in Westlake, sell iconic Lip Smacker brand|publisher=Crain's Cleveland Business|date=2015-01-30|access-date=2015-02-01}}</ref> In accordance, the company also announced the partial closure of its headquarters effective March 2015.<ref>{{cite web|url=http://www.cleveland.com/business/index.ssf/2015/01/the_bonne_bell_co_is_closing_a.html|title=The Bonne Bell Co. is closing and employees will be laid off|date=2015-01-30|access-date=2015-02-01}}</ref>


==Lip Smackers==
==Lip Smackers==
In 1973 Bonne Bell introduced a flavored [[lip balm|lip pomade]] called "Lip Smackers" aimed originally at skiers then later at pre-teens and young teens once they caught on to the trend. The first flavors launched were [[strawberry]], green apple, and orange chocolate.<ref name="Allure">{{cite web|title=A Tearful Good-bye to Bonne Bell Lip Smackers|url=http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2015/02/lipsmackers-discontinued.html|website=Allure|accessdate=26 April 2016}}</ref> Later flavors included lemon, wild raspberry, bubble gum, cherry, peach, banana, red raspberry, candy apple, butter rum, watermelon, sugar plum, red licorice, chocolate mint, orange pop, 7up, Tootsie Roll, Good & Plenty, Hires Root Beer, Bit-O-Honey and later vanilla, among many other fruit, soda, candy and dessert flavors. Some varieties are tinted, while others are frosted or sparkly. Every holiday, under Bonne Bell's stewardship, fans would rejoice to see which new limited-edition flavors would be released for the season. Not only were Lip Smackers a first of their kind for their authentic flavors, the original size was .60 oz, four times bigger than the size of todays .14 oz tubes. By October 2012, an estimated 400 flavors of Lip Smackers were available for purchase and have been proudly made in the USA for many decades.
In 1973, Bonne Bell introduced a flavored [[lip balm|lip pomade]] called "Lip Smackers" aimed originally at skiers then later at pre-teens and teens once they caught on to the trend. The first flavors launched were [[strawberry]], green apple, and orange chocolate.<ref name="Allure">{{cite web|title=A Tearful Good-bye to Bonne Bell Lip Smackers|url=http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2015/02/lipsmackers-discontinued.html|website=Allure|access-date=26 April 2016}}</ref>


⚫
In 2014, [[Swarovski]] partnered with Lip Smacker to produce three of their biggies, a larger version of a normal Lip Smacker, covered in over five hundred Swarovski crystals. The Swarovski Lip Smacker biggies are priced at $250 each, making them the most expensive lip product compared to the likes of MAC or Lancôme.{{citation needed|reason=this needs to be verified by a reliable source|date=April 2016}} In 2015, Buddy Bell sold the family brands, Lip Smacker and Bonne Bell to Markwins International.<ref name=":0" />
Bonne Bell has partnered its Lip Smackers brand with many confectionery brands. In 1975, Bonne Bell created its first partnership with [[Dr. Pepper]] to create Dr Pepper flavored lip gloss.<ref>{{cite web|title=LipSmackers Timeline|url=http://www.lipsmacker.com/timeline.html|accessdate=26 April 2016}}</ref> Lip Smackers has also partnered with brands like [[Mars, Incorporated|Mars]],<ref>{{cite web|title="KISS THE RAINBOW, TASTE THE RAINBOW®" This Easter With New SKITTLES® And STARBURST® Brand Lip Smacker Trios|url=http://www.prnewswire.com/news-releases/kiss-the-rainbow-taste-the-rainbow-this-easter-with-new-skittles-and-starburst-brand-lip-smacker-trios-300221627.html|website=PR Newswire|accessdate=26 April 2016}}</ref> [[The Coca-Cola Company]],<ref>{{cite web|title=Brand Buddies - Coke|url=http://www.lipsmacker.com/brand-buddies/coke.html|accessdate=26 April 2016}}</ref> and many [[Disney]] brands.<ref>{{cite web|title=Brand Buddies - Disney|url=http://www.lipsmacker.com/brand-buddies/disney.html|accessdate=26 April 2016}}</ref> Many Lip Smacker partnerships include Girl Scouts of America, Paul Frank, Disney Princesses, Disney Villains, Disney Finding Dory, Oliver & Jenny (TBA) and a whole slew of other Disney characters.

⚫
In 2014, [[Swarovski]] partnered with Lip Smacker to produce three of their biggies, a larger version of a normal Lip Smacker, covered in over five hundred genuine Swarovski crystals. The Swarovski Lip Smacker biggies are priced at $250.00 each, making them the most expensive lip product compared to the likes of MAC or Lancôme.{{citation needed|reason=this needs to be verified by a reliable source|date=April 2016}} In the 2015, Buddy Bell sold the family brands, Lip Smacker and Bonne Bell to Markwins International who inevitably restructured the brand leaving an uproar all over social media from loyalists claiming formulas have changed dramatically.


==References==
==References==
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==External links==
==External links==
*[http://www.lipsmacker.com/ Lip Smackers]
*[http://www.lipsmacker.com/ Lip Smackers]

*[http://www.thebonnebellcompany.com/ The Bonne Bell Company]
*[http://www.bonnebell.com/ Bonne Bell Cosmetics]


{{Cosmetics}}
{{Cosmetics}}

Latest revision as of 03:45, 18 January 2023

Bonne Bell
Company typePrivate
IndustryCosmetics
Founded1927
HeadquartersUnited States
Key people
Jesse Bell, founder
Websitewww.bonnebell.com

Bonne Bell is a cosmetics company aimed for teens. The company was best known for its line of astringents and cleansers named "10-0-6." In the 1970s, they expanded into a popular range of lip balms called Lip Smackers which became the company's signature product.

History

[edit]
Bonne Bell's Lakewood headquarters in 1973

Bonne Bell was founded in 1927 in Lakewood, Ohio, a suburb of Cleveland, by cosmetics salesman Jesse Bell, who named it after his daughter.[1] Bell made his products on a hot plate in his basement and then sold his skin care products door to door.[2]

In the 1950s, the company pursued the outdoor market and developed sun blockers, heavy-duty moisturizers, and lip protectors for skiers, hikers, and joggers. In the 1960s, Bonne Bell sponsored the U.S. Ski Team and many other amateur and professional sports events. In 1972 the company sponsored 10K marathons in 15 cities and many charitable races. By 1985 the business had grown into a $50 million enterprise.[3]

In 2007 the company largely relocated to Australia, and reduced American domestic representation. The relocation was largely at the request of the Vice President of Ideation, Hilary Bell, to the then CMO, James Ward, in a bid to globalize the "Smackers" Brand. By 2009, the company had returned to the United States.

In January 2015, the company announced that the Bonne Bell and Lip Smackers brands would be acquired by Markwins International, though Bonne Bell will continue to distribute other brands in Europe, Asia, and Australia under the name Bell Family Brands.[4] In accordance, the company also announced the partial closure of its headquarters effective March 2015.[5]

Lip Smackers

[edit]

In 1973, Bonne Bell introduced a flavored lip pomade called "Lip Smackers" aimed originally at skiers then later at pre-teens and teens once they caught on to the trend. The first flavors launched were strawberry, green apple, and orange chocolate.[6]

In 2014, Swarovski partnered with Lip Smacker to produce three of their biggies, a larger version of a normal Lip Smacker, covered in over five hundred Swarovski crystals. The Swarovski Lip Smacker biggies are priced at $250 each, making them the most expensive lip product compared to the likes of MAC or Lancôme.[citation needed] In 2015, Buddy Bell sold the family brands, Lip Smacker and Bonne Bell to Markwins International.[4]

References

[edit]
  1. ^ "Encyclopedia of Cleveland History:BONNE BELL, INC". Ech.cwru.edu. 2003-08-18. Retrieved 2012-03-04.
  2. ^ "The Bonne Bell Company F.A.Q". Archived from the original on 2015-02-08. Retrieved 2015-02-01.
  3. ^ "Encyclopedia of Cleveland History". Case Western Reverse University.
  4. ^ a b "Bonne Bell Co. to close its operations in Westlake, sell iconic Lip Smacker brand". Crain's Cleveland Business. 2015-01-30. Retrieved 2015-02-01.
  5. ^ "The Bonne Bell Co. is closing and employees will be laid off". 2015-01-30. Retrieved 2015-02-01.
  6. ^ "A Tearful Good-bye to Bonne Bell Lip Smackers". Allure. Retrieved 26 April 2016.
[edit]


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