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The main focus of PewDiePie's videos is his commentary and reactions to various games as he plays through them.<ref name="gaming" /><ref name="NYT" /> Due to this, his videos fall under the [[Let's Play (video gaming)|Let's Play]] umbrella.<ref name=Ristau2015>{{cite web|last=Ristau|first=Reece|url=http://variety.com/2015/digital/news/pewdiepie-youtube-digital-star-ranking-1201544779/|title=PewDiePie: No. 1 in #Famechangers Digital Star Ranking|publisher=''Variety''|date=22 July 2015|accessdate=23 July 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150723153949/http://variety.com/2015/digital/news/pewdiepie-youtube-digital-star-ranking-1201544779/|archivedate=23 July 2015|df=dmy-all}}</ref> Unlike conventional [[Strategy guide|walkthroughs]], his Let's Play videos are devoted to "sharing gaming moments on YouTube with my bros".<ref name=guard /> ''[[Variety (magazine)|Variety]]'' details that "PewDiePie acts like he’s spending time with a friend. He begins each video introducing himself in a high-pitched, goofy voice, drawing out the vowels of his YouTube moniker, then delves into the videos."<ref name=Ristau2015/>
In his early years as a YouTube personality, PewDiePie was known for playing horror and action video games,<ref name="gaming" /><ref>{{cite web|last=Fahey|first=Mike|url=http://kotaku.com/5888612/he-screams-at-gamings-most-terrifying-moments-so-you-can-laugh|title=He Screams at Gaming’s Most Terrifying Moments So You Can Laugh|publisher=Kotaku|date=27 February 2012|accessdate=8 October 2012|deadurl=no|archiveurl=https://web.archive.org/web/20120809113012/http://kotaku.com/5888612/he-screams-at-gamings-most-terrifying-moments-so-you-can-laugh|archivedate=9 August 2012|df=dmy-all}}</ref><ref name="Expressen2">{{cite web|last=Lindstrom|first=Lars|url=http://bloggar.expressen.se/lars/2012/03/kranika-darfar-ar-pewdiepie-sveriges-hetaste-internetstjarna/|title=CHRONICLE Therefore Pewdiepie Sweden's hottest Internet Star|work=Expressen|date=28 March 2012|accessdate=8 October 2012|deadurl=no|archiveurl=https://web.archive.org/web/20120926071418/http://bloggar.expressen.se/lars/2012/03/kranika-darfar-ar-pewdiepie-sveriges-hetaste-internetstjarna/|archivedate=26 September 2012|df=dmy-all}}</ref> most notably ''[[Amnesia: The Dark Descent]]'' and its related [[Mod (video gaming)|mods]].<ref>{{cite web|last=Chayer|first=Sarah|url=http://www.fourthestatenewspaper.com/4play/2013/03/27/game-reviewers-play-around-on-youtube/|title=Game reviewers play around on YouTube|work=Fourth Estate|publisher=University of Wisconsin–Green Bay|date=27 March 2013|accessdate=8 April 2013|deadurl=
PewDiePie formerly put out videos with a high frequency, something he scaled down in 2014.<ref name=Cohen4March14/> By early 2017, he had uploaded almost 3,500 videos to his channel, around 400 of which have been made private.<ref>{{cite AV media|author=PewDiePie|url=https://www.youtube.com/watch?v=osPKCm7jmeQ|title=WHY I DON'T PLAY VIDEO GAMES ANYMORE..|publisher=YouTube|work=PewDiePie|date=13 January 2017|accessdate=13 January 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170113195259/https://www.youtube.com/watch?v=osPKCm7jmeQ|archivedate=13 January 2017|df=dmy-all}}</ref> In March 2017, PewDiePie commented that his channel was running on a daily output, stating, "[there's] a lot of challenges in doing daily content, it's stupid. I really shouldn't be doing it, I really should just fucking go back and upload twice a week or some shit, and then take a step back, but I still really, really love the daily challenge—the daily grind—of just being like, 'hey, I'm gonna make a video today, no matter what.' And sometimes it really works, and sometimes it doesn't."<ref name=goingtoofar/>
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Relating to his responsibility as a celebrity, PewDiePie has stated "many people see me as a friend they can chill with for 15 minutes a day", adding, "The loneliness in front of the computer screens brings us together. But I never set out to be a role model; I just want to invite them to come over to my place."<ref name=IconMaginterview/> Correlating with this note, his audience has been reported to provide positive remarks about him; some of his viewers created and contributed to a thread expressing that he has made them happier and feel better about themselves.<ref name=HernandezDec14/> Conversely, during an informal [[Twitter]] poll conducted by one ''[[Kotaku]]'' reporter, respondents described him as "annoying" and an "obnoxious waste of time."<ref name=HernandezDec14/> Additionally, ''Rolling Stone'' has documented the existence of several [[Reddit]] threads dedicated to sharing disparaging views of PewDiePie.<ref name=Parker2015/>
PewDiePie has himself claimed that he dislikes being called "famous", and has been reported to live a "shy and retiring life".<ref name=BoyAndAkb /> In a ''Rolling Stone'' article, PewDiePie admitted to being shocked by his fame; PewDiePie recalled a gaming event near his hometown, stating "I remember there were five security guards yelling at a crowd to back up — it was out of control. It was shocking to find myself in that situation, where I was that celebrity person."<ref name=Parker2015/> At the 2013 Social Star Awards, PewDiePie greeted his fans personally despite security warning him against doing so.<ref name=Wadeson2013>{{cite web|last=Wadeson|first=Danny|url=http://www.polygon.com/features/2013/9/6/4641320/pewdiepie-youtube-commentary|title=Gamertube: PewDiePie and the YouTube Commentary Revolution|publisher=''Polygon''|date=6 September 2013|accessdate=22 June 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150627134246/http://www.polygon.com/features/2013/9/6/4641320/pewdiepie-youtube-commentary|archivedate=27 June 2015|df=dmy-all}}</ref><ref>{{cite news|last=Wai Yee|first=Yip|title=Stars get social on the red carpet|url=http://stcommunities.straitstimes.com/music/2013/05/27/stars-get-social-red-carpet|accessdate=29 May 2013|newspaper=The Straits Times|date=27 May 2013|deadurl=
=== Influence on video games ===
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