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On October 10, 2005, following the closure of Meredith's purchase of that station from Sinclair Broadcast Group, KCTV began producing a nightly half-hour newscast at 9:00 p.m. for then-WB affiliate KSMO-TV to directly compete against WDAF's established hour-long prime time newscast, which had become the ratings leader in that time slot in the years since that program's debut upon Channel 4's September 1994 switch to Fox. On October 20, 2008, beginning with its 4:00 p.m. newscast, KCTV became the third television station in the Kansas City market (after KSHB-TV and KMBC-TV) to begin broadcasting its local newscasts in [[high-definition television|high definition]]; the KSMO newscasts were included in the upgrade. In February 2009, KCTV announced that it would not renew its production outsourcing agreement with Metro Sports past its initial three-year term in a mutual decision, with the station suspending the sports segments within its newscasts and Metro Sports continuing produce Chiefs preseason telecasts seen on channel 5. On August 5, 2009, KCTV entered into an agreement with [[sports talk]] radio station [[WHB]] (810 AM), in which that station's on-air personalities would provide reporting and game analysis for the Kansas City Chiefs and [[Kansas Jayhawks basketball]].<ref>{{cite web|title=Kansas City TV Station, Radio Station Partner For Sports Coverage|url=http://www.adweek.com/tvspy/kansas-city-tv-station-radio-station-partner-for-sports-coverage/2911|author=Andrew Gauthier|periodical=[[AdWeek|TVSpy]]|publisher=[[Prometheus Global Media]]|date=August 6, 2009|accessdate=December 5, 2016}}</ref><ref>{{cite web|title=KCTV, WHB-AM Partner To Cover Sports|url=http://www.tvnewscheck.com/article/34482/kctv-whbam-partner-to-cover-sports|website=TVNewsCheck|publisher=NewsCheck Media|date=August 5, 2009|accessdate=December 5, 2016}}</ref><ref>{{cite news|title=KCTV-5 finds a new sports partner: 810 WHB|url=http://www.kansas.com/news/article1009404.html|author=Aaron Barnhart|newspaper=The Kansas City Star|publisher=The McClatchy Company|via=[[The Wichita Eagle]]|date=August 5, 2009}}</ref> KCTV would resume in-house production of sports segments when it reinstated a full-fledged sports department on April 25, 2010, hiring [[Lawrence, Kansas]] native Michael Coleman (who joined the station from [[News 12 Long Island]]) to serve as the new department's inaugural [[sports director]] and host of a new half-hour sports magazine program, ''Off the Bench''; Coleman remained with the station until April 4, 2017, after KCTV declined to renew his contract.<ref>{{cite news|title=KCTV5 Hires Michael Coleman As Sportscaster|url=http://www.kctv5.com/story/14782717/kctv5-hires-michael-coleman-as-sportscaster-4-12-2010|website=KCTV|publisher=Meredith Corporation|date=April 12, 2010}}</ref><ref>{{cite news|title=Michael Coleman, out at KCTV, has had a rough six months|url=http://www.kansascity.com/sports/spt-columns-blogs/for-petes-sake/article143145339.html|author=Pete Grathoff|newspaper=The Kansas City Star|publisher=The McClatchy Company|date=April 6, 2017|accessdate=April 7, 2017}}</ref><ref>{{cite web|title=KCTV Sports Director Tells Viewers His Contract Wasn’t Renewed|url=http://www.adweek.com/tvspy/kctv-sports-director-tells-viewers-his-contract-wasnt-renewed/188350|author=Kevin Eck|website=TVSpy|publisher=Prometheus Global Media|date=April 6, 2017|accessdate=April 7, 2017}}</ref>
On September 13, 2010, KCTV expanded its weekday morning newscast to 2½ hours, with the addition of a half-hour at 4:30 a.m.<ref>{{cite web|title=KCTV to Expand Morning News to 4:30 AM start|url=http://www.bottomlinecom.com/kctvstartingat430am.html|website=Bottom Line Communications|date=September 5, 2010}} {{dead link|date=June 2016|bot=medic}} {{cbignore|bot=medic}}</ref><ref>{{cite news|title=KCWE Adds 9 p.m. News, KCTV's Super Early Start|url=http://www.tvbarn.com/tv-barn/kcwe-adds-9-p-m-news-kctvs-super-early-starts-913/|author=Aaron Barnhart|newspaper=The Kansas City Star|publisher=The McClatchy Company|date=September 13, 2010|deadurl=yes|archiveurl=https://web.archive.org/web/20110717114848/http://www.tvbarn.com/tv-barn/kcwe-adds-9-p-m-news-kctvs-super-early-starts-913/|archivedate=July 17, 2011|df=}}</ref> The following month on October 12, KCTV announced that it would begin airing [[obituary|obituaries]] in a new segment that would air during both its noon newscast on channel 5 and a then-forthcoming extension of its weekday morning newscast, then titled ''More in the Morning'', for sister station KSMO-TV (the latter of which premiered as an hour-long program from 7:00 to 8:00 a.m. on February 7, 2011 and aired until December 30 of that year), citing concerns regarding their visibility to local media consumers stemming from the decline of newspaper circulation in recent years in favor of online news outlets. KCTV and corporate parent Meredith Corporation also launched two companion websites, ObitMissouri.com and ObitKansas.com, to provide detailed online obituaries and memorial service information to Kansas City-area residents.<ref>{{cite web|title=Newspaper Decline Creates Need KCTV Will Begin Doing TV Obituaries |url=http://www.bottomlinecom.com/kcnews/kctvwilldoobituaries.html |website=Bottom Line Communications |date=October 12, 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20111004165633/http://www.bottomlinecom.com/kcnews/kctvwilldoobituaries.html |archivedate=October 4, 2011 |df= }}</ref>
On January 4, 2011, KCTV entered into a multi-year content partnership with ''The Kansas City Star'' – which formally took effect on the following day, supplanting an existing content sharing agreement that the newspaper had maintained with NBC affiliate KSHB-TV – to collaborate on coverage of local news stories and investigative reports, and to also provide the ''Star'' with forecast data compiled by KCTV's team of meteorologists for the paper's weather page (incidentally, the ''Star'' founded rival WDAF-TV in September 1949 and owned that station until a prior [[United States Department of Justice|Justice Department]] antitrust ruling over advertising sales collusion between the two properties and their then-radio sister WDAF (810 AM, now [[KCSP (AM)|KCSP]]) forced its sale of channel 4 to National-Missouri Broadcasters in May 1958).<ref>{{cite web|title=Exclusive: KCTV, Kansas City Star Partner|url=http://www.broadcastingcable.com/news/local-tv/exclusive-kctv-kansas-city-star-partner/42677|author=Michael Malone|periodical=Broadcasting & Cable|publisher=Reed Business Information|date=January 5, 2011|accessdate=December 5, 2016}}</ref><ref>{{cite web|title=KCTV and KC Star Form News Partnership |url=http://bottomlinecom.com/kcnews/kctvstarjoinforces.html |website=Bottom Line Communications |date=January 3, 2011 |accessdate=January 5, 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110725234310/http://bottomlinecom.com/kcnews/kctvstarjoinforces.html |archivedate=July 25, 2011 |df= }}</ref><ref>{{cite web|title=K.C.'s Two-Pronged Attack|url=http://www.broadcastingcable.com/news/local-tv/kc%E2%80%99s-two-pronged-attack/42693|author=Michael Malone|periodical=Broadcasting & Cable|publisher=NewBay Media|date=January 17, 2011|accessdate=December 10, 2016}}</ref> In the February 2011 sweeps period, KCTV had dropped to third place among Kansas City's television news outlets (behind WDAF-TV and KMBC-TV); however, the station beat WDAF-TV's midday newscast in the noon timeslot, and its late newscast finished in second place behind ratings leader KMBC-TV at 10:00 p.m.<ref>{{cite news|title=KMBC's frosty, fabulous February|url=http://www.kansascity.com/2011/03/03/2696195/kmbcs-frosty-fabulous-february.html|newspaper=The Kansas City Star|publisher=The McClatchy Company|date=March 3, 2011}}</ref> On August 4, 2014, KCTV began producing a half-hour newscast at 6:30 p.m. for KSMO.<ref>{{cite news|title=KCTV-5 to launch 6:30 p.m. newscast on KSMO|url=http://www.kansascity.com/entertainment/tv/article846413.html|author=Tim Engle|newspaper=The Kansas City Star|publisher=The McClatchy Company|date=August 1, 2014|accessdate=August 15, 2014}}</ref>
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