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The film and its subject matter were prominently featured in the news media both before and after the broadcast. On such covers as'' TIME'' magazine,<ref>[http://content.time.com/time/covers/0,16641,19831205,00.html Time]</ref> Newsweek,<ref>[http://backissues.com/issue/Newsweek-November-21-1983 Backissues.com]</ref> and ''U.S. News & World Report,''<ref>[http://backissues.com/issue/US-News-and-World-Report-November-28-1983 Backissues.com]</ref> and ''TV Guide.''<ref>[http://backissues.com/issue/TV-Guide-November-19-1983 Backissues.com]</ref>
Critics tended to claim the film was either sensationalizing nuclear war or that it was too tame.<ref name="MofTV-DayAfter">{{cite web|url=http://www.museum.tv/archives/etv/D/htmlD/dayafterth/dayafter.htm|title=The Day After|publisher=The Museum of Broadcast Communications|accessdate=|author=Susan Emmanuel|deadurl=yes|archiveurl=https://web.archive.org/web/20130116131652/http://www.museum.tv/archives/etv/D/htmlD/dayafterth/dayafter.htm|archivedate=January 16, 2013|df=mdy-all}}</ref> The special effects and realistic portrayal of nuclear war received praise. The film received 12 [[Emmy Awards|Emmy]] nominations and won two Emmy awards. It was rated "way above average" in ''[[Leonard Maltin's Movie Guide]]'', until all reviews for movies exclusive to TV were removed from the guide.<ref>{{cite book|title=Leonard Maltin's TV Movies And Video Guide 1987 edition|publisher=Signet|author=Leonard Maltin|page=218}}</ref>
In the United States, nearly 100 million people watched ''The Day After'' on its first broadcast, a record audience for a made-for-TV movie. [[Producers Sales Organization]] released the film theatrically around the world, in the [[Eastern Bloc]], China, North Korea and Cuba (this international version contained six minutes of footage not in the telecast edition). Since commercials are not sold in these markets, Producers Sales Organization failed to gain revenue to the tune of an undisclosed sum. Years later this international version was released to tape by Embassy Home Entertainment.
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