Capri-Sun: Difference between revisions

Since its launch, Capri-Sun has been packaged in laminated foil vacuum [[Doy-N-Pack]] pouches, with which the brand has become strongly associated. In the United States, these pouches predated the advent of [[Tetra Brik]], in an era when fruit juice was usually sold in large containers. The pouch design has stayed largely the same, but changes in some markets have included transparent bottoms and [[paper straw]]s, while other container types have been introduced for some products. Capri-Sun is available in varying ranges of flavors in different countries, targeting different national flavor profiles. Globally, its best-known flavor is [[Orange (fruit)#Culinary use|orange]].

 

 

In France, Capri-Sun has figured prominently in [[French rap|rap]] songs and has been noted as a drink of choice in poor areas. Capri-Sun is often [[Food marketing toward children|marketed to children]], which has earned it a negative award from the consumer advocacy group [[Foodwatch]]. In the United States, Kraft and its former parent company, the tobacco conglomerate [[Philip Morris Cos.]] ({{as of|2024|alt=now}} Altria), have successfully marketed Capri Sun using strategies developed for selling cigarettes to children.<ref name="nguyen-tobacco-techniques">{{harvnb|Nguyen|Glantz|Palmer|Schmidt|2019}}. See also summaries {{harvnb|Jacobs|2019a}} ("tobacco executives, barred from targeting children for cigarette sales, focused their marketing prowess on young people to sell sugary beverages in ways that had not been done before") and {{harvnb|Dyson|2019}} ({{" '}}[T]he Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers'[, said Nguyen]&nbsp;... The tobacco company also purchased Capri Sun and Tang and used similar child-centric marketing strategies to push sales").</ref> American parents often misidentify Capri Sun as healthy, and it is one of the most favorably rated brands among [[Generation Z in the United States|Generation&nbsp;Z Americans]].