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Edit summary/reason (summary) | 'Media accounts of Frances' role varies from CTO, to co-founder, to "brainstormed the idea with a friend". Most reputable sources preface with "she claims" since it is all based on her LinkedIn [now private]. FT's hedge is "part of the founding team" [implying possible others]' |
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Old page wikitext, before the edit (old_wikitext) | '{{short description|American online dating app}}
{{Infobox software
| title = Hinge
| name =
| logo = Hinge Logo.png
| screenshot =
| screenshot_size =
| caption =
| author = Justin McLeod (Founder, [[CEO]])
| released = {{start date and age|2012}}
| ver layout = simple
| operating system = [[iOS]], [[Android (operating system)|Android]]
| genre = Online dating application
| website = {{URL|https://hinge.co/}}
}}
'''Hinge''' is a [[dating]] [[Application software|app]]<ref name="Dale Markowitz">{{cite news | url= https://www.washingtonpost.com/news/soloish/wp/2017/09/29/hinges-ceo-says-vulnerability-not-an-algorithm-is-the-key-to-a-good-dating-app/ | title= Hinge's CEO says a good dating app relies on vulnerability, not algorithms | work= [[The Washington Post]] | first= Dale | last= Markowitz | date= September 29, 2017 | access-date= April 1, 2018 | archive-date= May 23, 2018 | archive-url= https://web.archive.org/web/20180523173336/https://www.washingtonpost.com/news/soloish/wp/2017/09/29/hinges-ceo-says-vulnerability-not-an-algorithm-is-the-key-to-a-good-dating-app/ | url-status= live }}</ref> which bills itself as the "only dating app" that emphasizes long-term connections between users.<ref>{{cite web|url=https://www.theverge.com/2019/4/9/18297278/hinge-designed-to-be-deleted-dating-app-redesign|title=Hinge’s redesign is all about wanting you to eventually delete the dating app|first=Ashley|last=Carman|website=The Verge|access-date=2020-02-20|archive-date=2020-02-20|archive-url=https://web.archive.org/web/20200220222052/https://www.theverge.com/2019/4/9/18297278/hinge-designed-to-be-deleted-dating-app-redesign|url-status=live}}</ref> Hinge has sought to allure a younger demographic than [[Match.com]] and [[eHarmony]].
==History==
In 2011, Justin McLeod and [[Frances Haugen]] founded a desktop service called Secret Agent Cupid, which allowed users to connect to Facebook and list which of their friends they had crushes on.<ref>{{Cite web|last=Francis|first=Hannah|date=2015-03-27|title=Tired of Tinder? Hinge dating app founder Justin McLeod thinks he's discovered a new formula|url=https://www.smh.com.au/technology/tired-of-tinder-hinge-dating-app-founder-justin-mcleod-thinks-hes-discovered-a-new-formula-20150326-1m859m.html|access-date=2021-10-05|website=The Sydney Morning Herald|language=en}}</ref><ref>{{Cite web|last=Parker|first=Garret|date=2016-12-14|title=Justin McLeod: 10 Things You Didn’t Know About The Hinge CEO|url=https://moneyinc.com/justin-mcleod-10-things-didnt-know-hinge-ceo/|access-date=2021-10-05|website=Money Inc|language=en}}</ref> Starting in 2012, this would evolve in into Hinge as a mobile app and launching in February 2013.<ref>{{Cite web |url=https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |title=A Dying Dating App Blew Its Last $25,000 On A Hail Mary — Now It's On Fire, Giving Tinder A Run For Its Money |last=Shontell |first=Alyson |website=Business Insider |access-date=2020-04-02 |archive-date=2020-05-16 |archive-url=https://web.archive.org/web/20200516163802/https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |url-status=live }}</ref> The app was designed to be less superficial than [[Tinder app|Tinder]], dispensing with Tinder-like swiping and using the slogan "the relationship app."<ref name="Dale Markowitz" />
Before Hinge gained enough users to sustain the business, the company nearly ran out of funding. When making the mobile app, McLeod spent much of their remaining cash on a launch party in [[Washington D.C.]] which enabled them to obtain their next round of funding, saving it from insolvency.<ref>{{Cite web |url=https://www.inc.com/will-yakowicz/hinge-a-party-to-save-the-dating-world.html |title=The Hail Mary Pass That Saved Hinge from Failure |last=Yakowicz |first=Will |date=2014-11-10 |website=Inc.com |access-date=2020-04-02 |archive-date=2019-11-03 |archive-url=https://web.archive.org/web/20191103045656/https://www.inc.com/will-yakowicz/hinge-a-party-to-save-the-dating-world.html |url-status=live }}</ref><ref>{{Cite web |url=https://www.techvoid.com/2013/02/08/hinge-launch-party-debuts-dc-mobile-dating-app/ |title=Hinge launch party debuts DC mobile dating app on 1776 Campus |last=Hyrkas |first=Erik |date=2013-02-08 |website=Tech Void |access-date=2020-04-02 |archive-date=2020-11-12 |archive-url=https://web.archive.org/web/20201112021714/https://www.techvoid.com/2013/02/08/hinge-launch-party-debuts-dc-mobile-dating-app/ |url-status=live }}</ref>
In 2017, Hinge received more mentions than other dating apps in the ''Weddings'' section of ''[[The New York Times]]''.<ref>{{cite web|url=https://www.bustle.com/p/whats-the-best-dating-app-for-marriage-hinge-had-the-most-mentions-in-the-weddings-section-of-the-new-york-times-7633271|title=What's The Best Dating App For Marriage? Hinge Had The Most Mentions In The 'Weddings' Section Of The 'New York Times'|first=Natalia|last=Lusinski|website=Bustle|date=Dec 12, 2017|access-date=March 19, 2020|archive-date=March 19, 2020|archive-url=https://web.archive.org/web/20200319205854/https://www.bustle.com/p/whats-the-best-dating-app-for-marriage-hinge-had-the-most-mentions-in-the-weddings-section-of-the-new-york-times-7633271|url-status=live}}</ref> Hinge Matchmaker was released in September 2017 to reinvent online dating for "people that missed out on the dating app craze".<ref>{{cite news | url= https://www.forbes.com/sites/theodorecasey/2017/09/22/hinge-matchmaker-app-extends-online-dating-to-non-singles/ | title= Hinge Matchmaker Expands Online Dating Craze | first= Theo | last= Miller | work= [[Forbes.com]] | date= September 22, 2017 | access-date= April 1, 2018 | archive-date= April 1, 2018 | archive-url= https://web.archive.org/web/20180401080211/https://www.forbes.com/sites/theodorecasey/2017/09/22/hinge-matchmaker-app-extends-online-dating-to-non-singles/ | url-status= live }}</ref>
[[Match Group]] made investments in Hinge as early as September 2017.<ref>{{Cite news|url=https://www.nasdaq.com/press-release/match-group-expands-portfolio-with-dating-app-hinge-20180620-00972|title=Match Group Expands Portfolio With Dating App Hinge|date=June 20, 2018|website=[[Nasdaq]].com|access-date=June 23, 2018|archive-date=June 24, 2018|archive-url=https://web.archive.org/web/20180624035732/https://www.nasdaq.com/press-release/match-group-expands-portfolio-with-dating-app-hinge-20180620-00972|url-status=live}}</ref> On June 20, 2018, Match Group acquired 51% ownership of Hinge,<ref>{{Cite news|url=https://www.theverge.com/tech/2018/6/20/17485750/match-group-acquire-hinge-deal-online-dating|title=Tinder parent company buys anti-Tinder dating app Hinge|last=Carman|first=Ashley|date=June 20, 2018|work=[[The Verge]]|access-date=June 23, 2018|archive-date=June 22, 2018|archive-url=https://web.archive.org/web/20180622013600/https://www.theverge.com/tech/2018/6/20/17485750/match-group-acquire-hinge-deal-online-dating|url-status=live}}</ref> with the right to acquire all remaining shares within a year, which it exercised.<ref>{{Cite news |last=Chang |first=Lulu |date=June 22, 2018 |title=Tinder's parent company Match Group swipes right on Hinge |url=https://www.digitaltrends.com/mobile/hinge-joins-match-group/ |work=Digital Trends |access-date=June 23, 2018 |archive-date=June 24, 2018 |archive-url=https://web.archive.org/web/20180624010603/https://www.digitaltrends.com/mobile/hinge-joins-match-group/ |url-status=live }}</ref> Match Group owned 100% of Hinge by the first quarter of 2019.<ref>{{Cite web |last=Perez |first=Sarah |date=7 February 2019 |title=Match Group fully acquires relationship-focused app Hinge |url=http://social.techcrunch.com/2019/02/07/match-fully-acquires-relationship-focused-app-hinge/ |website=TechCrunch |access-date=2019-04-15 |archive-date=2021-07-30 |archive-url=https://web.archive.org/web/20210730211131/https://techcrunch.com/2019/02/07/match-fully-acquires-relationship-focused-app-hinge/ |url-status=live }}</ref>
The app's popularity was boosted in 2019 when US presidential candidate [[Pete Buttigieg]] revealed that he had met his husband on Hinge.<ref>{{cite web|url=https://markets.businessinsider.com/news/stocks/match-group-tinder-hinge-owner-hype-pete-buttigieg-success-2019-8-1028430565|title=Hinge downloads more than tripled last quarter after Pete Buttigieg revealed he met his husband on the dating app|first=Theron|last=Mohamed|website=Markets Insider|date=Aug 8, 2019|access-date=2020-03-19|archive-date=2020-03-19|archive-url=https://web.archive.org/web/20200319205854/https://markets.businessinsider.com/news/stocks/match-group-tinder-hinge-owner-hype-pete-buttigieg-success-2019-8-1028430565|url-status=live}}</ref>
Also in 2019, Hinge started Hinge Labs to research successful matches and fine-tune the compatibility algorithm and other features.<ref name="Visram">{{Cite web |url=https://www.fastcompany.com/90419971/hinges-founder-gets-vulnerable-about-data-addiction-and-modern-love |title=Hinge’s founder gets vulnerable about data, addiction, and ‘Modern Love’ |last=Visram |first=Talib |date=2019-10-24 |website=Fast Company |access-date=2020-03-13 |archive-date=2020-04-21 |archive-url=https://web.archive.org/web/20200421230442/https://www.fastcompany.com/90419971/hinges-founder-gets-vulnerable-about-data-addiction-and-modern-love |url-status=live }}</ref>
==Operation==
{{see also|Stable marriage problem}}
Presented in a vertical timeline, profiles on Hinge are composed of pictures plus three self-selected personal prompts, which encourage users to focus on personality traits rather than just appearance. Instead of swiping, users must respond to specific photos or prompts when liking a profile.<ref>{{Cite web|last=Matthews|first=Dylan|date=2015-03-19|title=9 questions about the dating app Hinge you were too embarrassed to ask|url=https://www.vox.com/2015/3/19/8257357/hinge-explained|access-date=2021-05-23|website=Vox|language=en|archive-date=2021-05-23|archive-url=https://web.archive.org/web/20210523081904/https://www.vox.com/2015/3/19/8257357/hinge-explained|url-status=live}}</ref> Hinge allows users to filter matches based on traits that are important to them, such as religion or height.<ref>{{Cite web |url=https://www.vox.com/recode/2020/2/14/21137096/how-tinder-matches-work-algorithm-grindr-bumble-hinge-algorithms |title=We answered your dating app questions |last=Heilweil |first=Rebecca |date=2020-02-14 |website=Vox |access-date=2020-03-13 |archive-date=2020-02-28 |archive-url=https://web.archive.org/web/20200228042929/https://www.vox.com/recode/2020/2/14/21137096/how-tinder-matches-work-algorithm-grindr-bumble-hinge-algorithms |url-status=live }}</ref>
Unlike other dating apps, users can message other users without first requiring a "match".<ref name="Visram"/> As a [[Ghosting (relationships)|ghosting]] countermeasure, a "Your Turn" feature reminds a user to continue a conversation.<ref>{{cite news | url= https://techcrunch.com/2017/12/20/dating-app-hinge-rolls-out-a-new-feature-to-reduce-ghosting/ | title= Dating app Hinge rolls out a new feature to reduce 'ghosting' | first= Sarah | last= Perez | work= [[TechCrunch]].com | date= December 20, 2017 | access-date= April 1, 2018 | archive-date= April 1, 2018 | archive-url= https://web.archive.org/web/20180401144301/https://techcrunch.com/2017/12/20/dating-app-hinge-rolls-out-a-new-feature-to-reduce-ghosting/ | url-status= live }}</ref>
In 2018, Hinge launched a "We Met" feature allowing private confirmation that matches have had a first date, in order to find more compatible matches.<ref>{{Cite web |url=https://www.elitedaily.com/p/what-is-hinges-we-met-feature-its-designed-to-make-your-next-first-date-even-better-12257228 |title=Hinge's Newest Feature Is Designed To Make Your Next First Date Even Better |last=Orenstein |first=Hannah |date=2018-10-16 |website=Elite Daily |access-date=2020-04-02 |archive-date=2019-09-29 |archive-url=https://web.archive.org/web/20190929133651/https://www.elitedaily.com/p/what-is-hinges-we-met-feature-its-designed-to-make-your-next-first-date-even-better-12257228 |url-status=live }}</ref><ref>{{Cite web |url=https://www.cosmopolitan.com/sex-love/a24488852/hinge-dating-app-anti-ghosting-feature/ |title=This New Anti-Ghosting Feature on a Dating App Totally Works |last=Andrews |first=Taylor |date=2018-11-01 |website=Cosmopolitan |access-date=2020-04-02 |archive-date=2019-05-26 |archive-url=https://web.archive.org/web/20190526185547/https://www.cosmopolitan.com/sex-love/a24488852/hinge-dating-app-anti-ghosting-feature/ |url-status=live }}</ref>
In July 2018, Hinge rolled out its "most compatible" feature, which uses the [[Gale–Shapley algorithm]] to determine the best matches for users. Once per day, users are assigned a match that Hinge claims is the best pairing, based on user likes and passes.<ref>{{Cite web |url=https://social.techcrunch.com/2018/07/11/hinge-employs-new-algorithm-to-find-your-most-compatible-match-for-you/ |title=Hinge employs new algorithm to find your ‘most compatible’ match |last=Wells |first=Sarah |date=2018-07-11 |website=TechCrunch |access-date=2020-04-02 |archive-date=2021-07-30 |archive-url=https://web.archive.org/web/20210730211132/https://techcrunch.com/2018/07/11/hinge-employs-new-algorithm-to-find-your-most-compatible-match-for-you/ |url-status=live }}</ref>
Hinge formerly used [[Facebook]] friends to facilitate connections.<ref name="Dale Markowitz" /><ref>{{cite news| url= https://www.theatlantic.com/health/archive/2016/10/the-unbearable-exhaustion-of-dating-apps/505184/| title= The Rise of Dating-App Fatigue| first= Julie| last= Beck| work= [[The Atlantic]]| date= October 25, 2016| access-date= April 1, 2018| archive-date= April 1, 2018| archive-url= https://web.archive.org/web/20180401075152/https://www.theatlantic.com/health/archive/2016/10/the-unbearable-exhaustion-of-dating-apps/505184/| url-status= live}}</ref> In 2018, the app moved away from using friends of friends as a predictor of compatibility, and it was redesigned to no longer require Facebook login.<ref>{{Cite web |url=https://www.theverge.com/2018/6/2/17420766/hinge-dating-app-no-longer-require-facebook-login |title=Hinge will no longer require you to log in via Facebook |last=Liptak |first=Andrew |date=2018-06-02 |website=The Verge |access-date=2020-03-13 |archive-date=2020-11-09 |archive-url=https://web.archive.org/web/20201109021458/https://www.theverge.com/2018/6/2/17420766/hinge-dating-app-no-longer-require-facebook-login |url-status=live }}</ref><ref>{{Cite web |url=http://social.techcrunch.com/2018/06/01/dating-app-hinge-is-ditching-the-facebook-login-requirement/ |title=Dating app Hinge is ditching the Facebook login requirement |last=Perez |first=Sarah |website=TechCrunch |access-date=2020-03-13 |archive-date=2021-07-30 |archive-url=https://web.archive.org/web/20210730211131/https://techcrunch.com/2018/06/01/dating-app-hinge-is-ditching-the-facebook-login-requirement/ |url-status=live }}</ref>
==Marketing==
Hinge marketing focuses on its "designed to be deleted" theme, with its mascot, Hingie, getting roasted in a campfire, encased in ice in a freezer, run over by a cab, flattened by an air-conditioner, etc., when two Hinge users fall in love.<ref>{{Cite web|url=https://www.iol.co.za/lifestyle/love-sex/relationships/hinge-the-new-dating-app-designed-to-be-deleted-32910173|title=Hinge, the new dating app designed to be deleted | IOL|website=www.iol.co.za|access-date=2019-10-08|archive-date=2019-10-08|archive-url=https://web.archive.org/web/20191008031105/https://www.iol.co.za/lifestyle/love-sex/relationships/hinge-the-new-dating-app-designed-to-be-deleted-32910173|url-status=live}}</ref> In 2020, the app launched Hingie Shop, selling products that can be "destroyed" such as [[bath bomb]]s and [[s'more]]s.<ref>{{Cite web |url=https://www.adweek.com/retail/hinges-new-online-shop-celebrates-dating-apps-sacrificial-mascot/ |title=Hinge Launches Online Shop With Stuff Meant to be Destroyed |last=Zelaya |first=Ian |date=2020-01-08 |website=www.adweek.com |access-date=2020-04-02 |archive-date=2020-04-10 |archive-url=https://web.archive.org/web/20200410195442/https://www.adweek.com/retail/hinges-new-online-shop-celebrates-dating-apps-sacrificial-mascot/ |url-status=live }}</ref>
==See also==
*[[Comparison of online dating services]]
*[[Timeline of online dating services]]
==References==
{{reflist}}
==External links==
{{Portal|Internet|Human sexuality|Society}}
*{{Official|Hinge.co}}
{{Online social networking}}
[[Category:Computer-related introductions in 2012]]
[[Category:Geosocial networking]]
[[Category:Mobile social software]]
[[Category:Online dating applications]]
[[Category:Online dating services of the United States]]
[[Category:Proprietary cross-platform software]]' |
New page wikitext, after the edit (new_wikitext) | '{{short description|American online dating app}}
{{Infobox software
| title = Hinge
| name =
| logo = Hinge Logo.png
| screenshot =
| screenshot_size =
| caption =
| author = Justin McLeod (Founder, [[CEO]])
| released = {{start date and age|2012}}
| ver layout = simple
| operating system = [[iOS]], [[Android (operating system)|Android]]
| genre = Online dating application
| website = {{URL|https://hinge.co/}}
}}
'''Hinge''' is a [[dating]] [[Application software|app]]<ref name="Dale Markowitz">{{cite news | url= https://www.washingtonpost.com/news/soloish/wp/2017/09/29/hinges-ceo-says-vulnerability-not-an-algorithm-is-the-key-to-a-good-dating-app/ | title= Hinge's CEO says a good dating app relies on vulnerability, not algorithms | work= [[The Washington Post]] | first= Dale | last= Markowitz | date= September 29, 2017 | access-date= April 1, 2018 | archive-date= May 23, 2018 | archive-url= https://web.archive.org/web/20180523173336/https://www.washingtonpost.com/news/soloish/wp/2017/09/29/hinges-ceo-says-vulnerability-not-an-algorithm-is-the-key-to-a-good-dating-app/ | url-status= live }}</ref> which bills itself as the "only dating app" that emphasizes long-term connections between users.<ref>{{cite web|url=https://www.theverge.com/2019/4/9/18297278/hinge-designed-to-be-deleted-dating-app-redesign|title=Hinge’s redesign is all about wanting you to eventually delete the dating app|first=Ashley|last=Carman|website=The Verge|access-date=2020-02-20|archive-date=2020-02-20|archive-url=https://web.archive.org/web/20200220222052/https://www.theverge.com/2019/4/9/18297278/hinge-designed-to-be-deleted-dating-app-redesign|url-status=live}}</ref> Hinge has sought to allure a younger demographic than [[Match.com]] and [[eHarmony]].
==History==
In 2011, Justin McLeod and a team including [[Frances Haugen]] founded a desktop service called Secret Agent Cupid which allowed users to connect to Facebook and list which of their friends they had crushes on.<ref>{{Cite news | url=https://www.ft.com/content/960243ec-6a65-4879-bfe1-9afcb2c0c7b3 | title=Whistleblower accuses Facebook of misleading public and investors | last=Murphy |first=Hannah |date= October 4, 2021 | work= [[Financial Times]] |access-date=October 6, 2021 | archive-date=October 4, 2021 | archive-url=https://archive.is/RpfSE | url-status=live }}</ref><ref>{{Cite web|last=Francis|first=Hannah|date=2015-03-27|title=Tired of Tinder? Hinge dating app founder Justin McLeod thinks he's discovered a new formula|url=https://www.smh.com.au/technology/tired-of-tinder-hinge-dating-app-founder-justin-mcleod-thinks-hes-discovered-a-new-formula-20150326-1m859m.html|access-date=2021-10-05|website=The Sydney Morning Herald|language=en}}</ref><ref>{{Cite web|last=Parker|first=Garret|date=2016-12-14|title=Justin McLeod: 10 Things You Didn’t Know About The Hinge CEO|url=https://moneyinc.com/justin-mcleod-10-things-didnt-know-hinge-ceo/|access-date=2021-10-05|website=Money Inc|language=en}}</ref> Starting in 2012, this would evolve in into Hinge as a mobile app and launching in February 2013.<ref>{{Cite web |url=https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |title=A Dying Dating App Blew Its Last $25,000 On A Hail Mary — Now It's On Fire, Giving Tinder A Run For Its Money |last=Shontell |first=Alyson |website=Business Insider |access-date=2020-04-02 |archive-date=2020-05-16 |archive-url=https://web.archive.org/web/20200516163802/https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |url-status=live }}</ref> The app was designed to be less superficial than [[Tinder app|Tinder]], dispensing with Tinder-like swiping and using the slogan "the relationship app."<ref name="Dale Markowitz" />
Before Hinge gained enough users to sustain the business, the company nearly ran out of funding. When making the mobile app, McLeod spent much of their remaining cash on a launch party in [[Washington D.C.]] which enabled them to obtain their next round of funding, saving it from insolvency.<ref>{{Cite web |url=https://www.inc.com/will-yakowicz/hinge-a-party-to-save-the-dating-world.html |title=The Hail Mary Pass That Saved Hinge from Failure |last=Yakowicz |first=Will |date=2014-11-10 |website=Inc.com |access-date=2020-04-02 |archive-date=2019-11-03 |archive-url=https://web.archive.org/web/20191103045656/https://www.inc.com/will-yakowicz/hinge-a-party-to-save-the-dating-world.html |url-status=live }}</ref><ref>{{Cite web |url=https://www.techvoid.com/2013/02/08/hinge-launch-party-debuts-dc-mobile-dating-app/ |title=Hinge launch party debuts DC mobile dating app on 1776 Campus |last=Hyrkas |first=Erik |date=2013-02-08 |website=Tech Void |access-date=2020-04-02 |archive-date=2020-11-12 |archive-url=https://web.archive.org/web/20201112021714/https://www.techvoid.com/2013/02/08/hinge-launch-party-debuts-dc-mobile-dating-app/ |url-status=live }}</ref>
In 2017, Hinge received more mentions than other dating apps in the ''Weddings'' section of ''[[The New York Times]]''.<ref>{{cite web|url=https://www.bustle.com/p/whats-the-best-dating-app-for-marriage-hinge-had-the-most-mentions-in-the-weddings-section-of-the-new-york-times-7633271|title=What's The Best Dating App For Marriage? Hinge Had The Most Mentions In The 'Weddings' Section Of The 'New York Times'|first=Natalia|last=Lusinski|website=Bustle|date=Dec 12, 2017|access-date=March 19, 2020|archive-date=March 19, 2020|archive-url=https://web.archive.org/web/20200319205854/https://www.bustle.com/p/whats-the-best-dating-app-for-marriage-hinge-had-the-most-mentions-in-the-weddings-section-of-the-new-york-times-7633271|url-status=live}}</ref> Hinge Matchmaker was released in September 2017 to reinvent online dating for "people that missed out on the dating app craze".<ref>{{cite news | url= https://www.forbes.com/sites/theodorecasey/2017/09/22/hinge-matchmaker-app-extends-online-dating-to-non-singles/ | title= Hinge Matchmaker Expands Online Dating Craze | first= Theo | last= Miller | work= [[Forbes.com]] | date= September 22, 2017 | access-date= April 1, 2018 | archive-date= April 1, 2018 | archive-url= https://web.archive.org/web/20180401080211/https://www.forbes.com/sites/theodorecasey/2017/09/22/hinge-matchmaker-app-extends-online-dating-to-non-singles/ | url-status= live }}</ref>
[[Match Group]] made investments in Hinge as early as September 2017.<ref>{{Cite news|url=https://www.nasdaq.com/press-release/match-group-expands-portfolio-with-dating-app-hinge-20180620-00972|title=Match Group Expands Portfolio With Dating App Hinge|date=June 20, 2018|website=[[Nasdaq]].com|access-date=June 23, 2018|archive-date=June 24, 2018|archive-url=https://web.archive.org/web/20180624035732/https://www.nasdaq.com/press-release/match-group-expands-portfolio-with-dating-app-hinge-20180620-00972|url-status=live}}</ref> On June 20, 2018, Match Group acquired 51% ownership of Hinge,<ref>{{Cite news|url=https://www.theverge.com/tech/2018/6/20/17485750/match-group-acquire-hinge-deal-online-dating|title=Tinder parent company buys anti-Tinder dating app Hinge|last=Carman|first=Ashley|date=June 20, 2018|work=[[The Verge]]|access-date=June 23, 2018|archive-date=June 22, 2018|archive-url=https://web.archive.org/web/20180622013600/https://www.theverge.com/tech/2018/6/20/17485750/match-group-acquire-hinge-deal-online-dating|url-status=live}}</ref> with the right to acquire all remaining shares within a year, which it exercised.<ref>{{Cite news |last=Chang |first=Lulu |date=June 22, 2018 |title=Tinder's parent company Match Group swipes right on Hinge |url=https://www.digitaltrends.com/mobile/hinge-joins-match-group/ |work=Digital Trends |access-date=June 23, 2018 |archive-date=June 24, 2018 |archive-url=https://web.archive.org/web/20180624010603/https://www.digitaltrends.com/mobile/hinge-joins-match-group/ |url-status=live }}</ref> Match Group owned 100% of Hinge by the first quarter of 2019.<ref>{{Cite web |last=Perez |first=Sarah |date=7 February 2019 |title=Match Group fully acquires relationship-focused app Hinge |url=http://social.techcrunch.com/2019/02/07/match-fully-acquires-relationship-focused-app-hinge/ |website=TechCrunch |access-date=2019-04-15 |archive-date=2021-07-30 |archive-url=https://web.archive.org/web/20210730211131/https://techcrunch.com/2019/02/07/match-fully-acquires-relationship-focused-app-hinge/ |url-status=live }}</ref>
The app's popularity was boosted in 2019 when US presidential candidate [[Pete Buttigieg]] revealed that he had met his husband on Hinge.<ref>{{cite web|url=https://markets.businessinsider.com/news/stocks/match-group-tinder-hinge-owner-hype-pete-buttigieg-success-2019-8-1028430565|title=Hinge downloads more than tripled last quarter after Pete Buttigieg revealed he met his husband on the dating app|first=Theron|last=Mohamed|website=Markets Insider|date=Aug 8, 2019|access-date=2020-03-19|archive-date=2020-03-19|archive-url=https://web.archive.org/web/20200319205854/https://markets.businessinsider.com/news/stocks/match-group-tinder-hinge-owner-hype-pete-buttigieg-success-2019-8-1028430565|url-status=live}}</ref>
Also in 2019, Hinge started Hinge Labs to research successful matches and fine-tune the compatibility algorithm and other features.<ref name="Visram">{{Cite web |url=https://www.fastcompany.com/90419971/hinges-founder-gets-vulnerable-about-data-addiction-and-modern-love |title=Hinge’s founder gets vulnerable about data, addiction, and ‘Modern Love’ |last=Visram |first=Talib |date=2019-10-24 |website=Fast Company |access-date=2020-03-13 |archive-date=2020-04-21 |archive-url=https://web.archive.org/web/20200421230442/https://www.fastcompany.com/90419971/hinges-founder-gets-vulnerable-about-data-addiction-and-modern-love |url-status=live }}</ref>
==Operation==
{{see also|Stable marriage problem}}
Presented in a vertical timeline, profiles on Hinge are composed of pictures plus three self-selected personal prompts, which encourage users to focus on personality traits rather than just appearance. Instead of swiping, users must respond to specific photos or prompts when liking a profile.<ref>{{Cite web|last=Matthews|first=Dylan|date=2015-03-19|title=9 questions about the dating app Hinge you were too embarrassed to ask|url=https://www.vox.com/2015/3/19/8257357/hinge-explained|access-date=2021-05-23|website=Vox|language=en|archive-date=2021-05-23|archive-url=https://web.archive.org/web/20210523081904/https://www.vox.com/2015/3/19/8257357/hinge-explained|url-status=live}}</ref> Hinge allows users to filter matches based on traits that are important to them, such as religion or height.<ref>{{Cite web |url=https://www.vox.com/recode/2020/2/14/21137096/how-tinder-matches-work-algorithm-grindr-bumble-hinge-algorithms |title=We answered your dating app questions |last=Heilweil |first=Rebecca |date=2020-02-14 |website=Vox |access-date=2020-03-13 |archive-date=2020-02-28 |archive-url=https://web.archive.org/web/20200228042929/https://www.vox.com/recode/2020/2/14/21137096/how-tinder-matches-work-algorithm-grindr-bumble-hinge-algorithms |url-status=live }}</ref>
Unlike other dating apps, users can message other users without first requiring a "match".<ref name="Visram"/> As a [[Ghosting (relationships)|ghosting]] countermeasure, a "Your Turn" feature reminds a user to continue a conversation.<ref>{{cite news | url= https://techcrunch.com/2017/12/20/dating-app-hinge-rolls-out-a-new-feature-to-reduce-ghosting/ | title= Dating app Hinge rolls out a new feature to reduce 'ghosting' | first= Sarah | last= Perez | work= [[TechCrunch]].com | date= December 20, 2017 | access-date= April 1, 2018 | archive-date= April 1, 2018 | archive-url= https://web.archive.org/web/20180401144301/https://techcrunch.com/2017/12/20/dating-app-hinge-rolls-out-a-new-feature-to-reduce-ghosting/ | url-status= live }}</ref>
In 2018, Hinge launched a "We Met" feature allowing private confirmation that matches have had a first date, in order to find more compatible matches.<ref>{{Cite web |url=https://www.elitedaily.com/p/what-is-hinges-we-met-feature-its-designed-to-make-your-next-first-date-even-better-12257228 |title=Hinge's Newest Feature Is Designed To Make Your Next First Date Even Better |last=Orenstein |first=Hannah |date=2018-10-16 |website=Elite Daily |access-date=2020-04-02 |archive-date=2019-09-29 |archive-url=https://web.archive.org/web/20190929133651/https://www.elitedaily.com/p/what-is-hinges-we-met-feature-its-designed-to-make-your-next-first-date-even-better-12257228 |url-status=live }}</ref><ref>{{Cite web |url=https://www.cosmopolitan.com/sex-love/a24488852/hinge-dating-app-anti-ghosting-feature/ |title=This New Anti-Ghosting Feature on a Dating App Totally Works |last=Andrews |first=Taylor |date=2018-11-01 |website=Cosmopolitan |access-date=2020-04-02 |archive-date=2019-05-26 |archive-url=https://web.archive.org/web/20190526185547/https://www.cosmopolitan.com/sex-love/a24488852/hinge-dating-app-anti-ghosting-feature/ |url-status=live }}</ref>
In July 2018, Hinge rolled out its "most compatible" feature, which uses the [[Gale–Shapley algorithm]] to determine the best matches for users. Once per day, users are assigned a match that Hinge claims is the best pairing, based on user likes and passes.<ref>{{Cite web |url=https://social.techcrunch.com/2018/07/11/hinge-employs-new-algorithm-to-find-your-most-compatible-match-for-you/ |title=Hinge employs new algorithm to find your ‘most compatible’ match |last=Wells |first=Sarah |date=2018-07-11 |website=TechCrunch |access-date=2020-04-02 |archive-date=2021-07-30 |archive-url=https://web.archive.org/web/20210730211132/https://techcrunch.com/2018/07/11/hinge-employs-new-algorithm-to-find-your-most-compatible-match-for-you/ |url-status=live }}</ref>
Hinge formerly used [[Facebook]] friends to facilitate connections.<ref name="Dale Markowitz" /><ref>{{cite news| url= https://www.theatlantic.com/health/archive/2016/10/the-unbearable-exhaustion-of-dating-apps/505184/| title= The Rise of Dating-App Fatigue| first= Julie| last= Beck| work= [[The Atlantic]]| date= October 25, 2016| access-date= April 1, 2018| archive-date= April 1, 2018| archive-url= https://web.archive.org/web/20180401075152/https://www.theatlantic.com/health/archive/2016/10/the-unbearable-exhaustion-of-dating-apps/505184/| url-status= live}}</ref> In 2018, the app moved away from using friends of friends as a predictor of compatibility, and it was redesigned to no longer require Facebook login.<ref>{{Cite web |url=https://www.theverge.com/2018/6/2/17420766/hinge-dating-app-no-longer-require-facebook-login |title=Hinge will no longer require you to log in via Facebook |last=Liptak |first=Andrew |date=2018-06-02 |website=The Verge |access-date=2020-03-13 |archive-date=2020-11-09 |archive-url=https://web.archive.org/web/20201109021458/https://www.theverge.com/2018/6/2/17420766/hinge-dating-app-no-longer-require-facebook-login |url-status=live }}</ref><ref>{{Cite web |url=http://social.techcrunch.com/2018/06/01/dating-app-hinge-is-ditching-the-facebook-login-requirement/ |title=Dating app Hinge is ditching the Facebook login requirement |last=Perez |first=Sarah |website=TechCrunch |access-date=2020-03-13 |archive-date=2021-07-30 |archive-url=https://web.archive.org/web/20210730211131/https://techcrunch.com/2018/06/01/dating-app-hinge-is-ditching-the-facebook-login-requirement/ |url-status=live }}</ref>
==Marketing==
Hinge marketing focuses on its "designed to be deleted" theme, with its mascot, Hingie, getting roasted in a campfire, encased in ice in a freezer, run over by a cab, flattened by an air-conditioner, etc., when two Hinge users fall in love.<ref>{{Cite web|url=https://www.iol.co.za/lifestyle/love-sex/relationships/hinge-the-new-dating-app-designed-to-be-deleted-32910173|title=Hinge, the new dating app designed to be deleted | IOL|website=www.iol.co.za|access-date=2019-10-08|archive-date=2019-10-08|archive-url=https://web.archive.org/web/20191008031105/https://www.iol.co.za/lifestyle/love-sex/relationships/hinge-the-new-dating-app-designed-to-be-deleted-32910173|url-status=live}}</ref> In 2020, the app launched Hingie Shop, selling products that can be "destroyed" such as [[bath bomb]]s and [[s'more]]s.<ref>{{Cite web |url=https://www.adweek.com/retail/hinges-new-online-shop-celebrates-dating-apps-sacrificial-mascot/ |title=Hinge Launches Online Shop With Stuff Meant to be Destroyed |last=Zelaya |first=Ian |date=2020-01-08 |website=www.adweek.com |access-date=2020-04-02 |archive-date=2020-04-10 |archive-url=https://web.archive.org/web/20200410195442/https://www.adweek.com/retail/hinges-new-online-shop-celebrates-dating-apps-sacrificial-mascot/ |url-status=live }}</ref>
==See also==
*[[Comparison of online dating services]]
*[[Timeline of online dating services]]
==References==
{{reflist}}
==External links==
{{Portal|Internet|Human sexuality|Society}}
*{{Official|Hinge.co}}
{{Online social networking}}
[[Category:Computer-related introductions in 2012]]
[[Category:Geosocial networking]]
[[Category:Mobile social software]]
[[Category:Online dating applications]]
[[Category:Online dating services of the United States]]
[[Category:Proprietary cross-platform software]]' |
Unified diff of changes made by edit (edit_diff) | '@@ -18,5 +18,5 @@
==History==
-In 2011, Justin McLeod and [[Frances Haugen]] founded a desktop service called Secret Agent Cupid, which allowed users to connect to Facebook and list which of their friends they had crushes on.<ref>{{Cite web|last=Francis|first=Hannah|date=2015-03-27|title=Tired of Tinder? Hinge dating app founder Justin McLeod thinks he's discovered a new formula|url=https://www.smh.com.au/technology/tired-of-tinder-hinge-dating-app-founder-justin-mcleod-thinks-hes-discovered-a-new-formula-20150326-1m859m.html|access-date=2021-10-05|website=The Sydney Morning Herald|language=en}}</ref><ref>{{Cite web|last=Parker|first=Garret|date=2016-12-14|title=Justin McLeod: 10 Things You Didn’t Know About The Hinge CEO|url=https://moneyinc.com/justin-mcleod-10-things-didnt-know-hinge-ceo/|access-date=2021-10-05|website=Money Inc|language=en}}</ref> Starting in 2012, this would evolve in into Hinge as a mobile app and launching in February 2013.<ref>{{Cite web |url=https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |title=A Dying Dating App Blew Its Last $25,000 On A Hail Mary — Now It's On Fire, Giving Tinder A Run For Its Money |last=Shontell |first=Alyson |website=Business Insider |access-date=2020-04-02 |archive-date=2020-05-16 |archive-url=https://web.archive.org/web/20200516163802/https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |url-status=live }}</ref> The app was designed to be less superficial than [[Tinder app|Tinder]], dispensing with Tinder-like swiping and using the slogan "the relationship app."<ref name="Dale Markowitz" />
+In 2011, Justin McLeod and a team including [[Frances Haugen]] founded a desktop service called Secret Agent Cupid which allowed users to connect to Facebook and list which of their friends they had crushes on.<ref>{{Cite news | url=https://www.ft.com/content/960243ec-6a65-4879-bfe1-9afcb2c0c7b3 | title=Whistleblower accuses Facebook of misleading public and investors | last=Murphy |first=Hannah |date= October 4, 2021 | work= [[Financial Times]] |access-date=October 6, 2021 | archive-date=October 4, 2021 | archive-url=https://archive.is/RpfSE | url-status=live }}</ref><ref>{{Cite web|last=Francis|first=Hannah|date=2015-03-27|title=Tired of Tinder? Hinge dating app founder Justin McLeod thinks he's discovered a new formula|url=https://www.smh.com.au/technology/tired-of-tinder-hinge-dating-app-founder-justin-mcleod-thinks-hes-discovered-a-new-formula-20150326-1m859m.html|access-date=2021-10-05|website=The Sydney Morning Herald|language=en}}</ref><ref>{{Cite web|last=Parker|first=Garret|date=2016-12-14|title=Justin McLeod: 10 Things You Didn’t Know About The Hinge CEO|url=https://moneyinc.com/justin-mcleod-10-things-didnt-know-hinge-ceo/|access-date=2021-10-05|website=Money Inc|language=en}}</ref> Starting in 2012, this would evolve in into Hinge as a mobile app and launching in February 2013.<ref>{{Cite web |url=https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |title=A Dying Dating App Blew Its Last $25,000 On A Hail Mary — Now It's On Fire, Giving Tinder A Run For Its Money |last=Shontell |first=Alyson |website=Business Insider |access-date=2020-04-02 |archive-date=2020-05-16 |archive-url=https://web.archive.org/web/20200516163802/https://www.businessinsider.com/meet-hinge-and-its-founder-justin-mcleod-2014-10 |url-status=live }}</ref> The app was designed to be less superficial than [[Tinder app|Tinder]], dispensing with Tinder-like swiping and using the slogan "the relationship app."<ref name="Dale Markowitz" />
Before Hinge gained enough users to sustain the business, the company nearly ran out of funding. When making the mobile app, McLeod spent much of their remaining cash on a launch party in [[Washington D.C.]] which enabled them to obtain their next round of funding, saving it from insolvency.<ref>{{Cite web |url=https://www.inc.com/will-yakowicz/hinge-a-party-to-save-the-dating-world.html |title=The Hail Mary Pass That Saved Hinge from Failure |last=Yakowicz |first=Will |date=2014-11-10 |website=Inc.com |access-date=2020-04-02 |archive-date=2019-11-03 |archive-url=https://web.archive.org/web/20191103045656/https://www.inc.com/will-yakowicz/hinge-a-party-to-save-the-dating-world.html |url-status=live }}</ref><ref>{{Cite web |url=https://www.techvoid.com/2013/02/08/hinge-launch-party-debuts-dc-mobile-dating-app/ |title=Hinge launch party debuts DC mobile dating app on 1776 Campus |last=Hyrkas |first=Erik |date=2013-02-08 |website=Tech Void |access-date=2020-04-02 |archive-date=2020-11-12 |archive-url=https://web.archive.org/web/20201112021714/https://www.techvoid.com/2013/02/08/hinge-launch-party-debuts-dc-mobile-dating-app/ |url-status=live }}</ref>
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40 => 'https://www.inc.com/will-yakowicz/hinge-a-party-to-save-the-dating-world.html',
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42 => 'https://www.nasdaq.com/press-release/match-group-expands-portfolio-with-dating-app-hinge-20180620-00972',
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45 => 'https://www.theatlantic.com/health/archive/2016/10/the-unbearable-exhaustion-of-dating-apps/505184/',
46 => 'https://www.theverge.com/2018/6/2/17420766/hinge-dating-app-no-longer-require-facebook-login',
47 => 'https://www.theverge.com/2019/4/9/18297278/hinge-designed-to-be-deleted-dating-app-redesign',
48 => 'https://www.theverge.com/tech/2018/6/20/17485750/match-group-acquire-hinge-deal-online-dating',
49 => 'https://www.vox.com/2015/3/19/8257357/hinge-explained',
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51 => 'https://www.washingtonpost.com/news/soloish/wp/2017/09/29/hinges-ceo-says-vulnerability-not-an-algorithm-is-the-key-to-a-good-dating-app/'
] |
Whether or not the change was made through a Tor exit node (tor_exit_node) | false |
Unix timestamp of change (timestamp) | 1633526661 |
