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'{{Update|part=App does not use Facebook connection anymore|date=November 2019}} {{short description|Online dating app}} {{Infobox software | title = Hinge | name = | logo = | screenshot = | screenshot_size = | caption = | developer = | released = {{start date and age|2012}} | ver layout = simple | status = Active | operating system = [[iOS]], [[Android (operating system)|Android]], [[Windows Phone]] | website = {{URL|https://hinge.co/}} | type = Social networking }} '''Hinge''' is an [[online dating]] [[Application software|app]] founded by Justin McLeod in 2012.<ref name="Dale Markowitz">{{cite news| url= https://www.washingtonpost.com/news/soloish/wp/2017/09/29/hinges-ceo-says-vulnerability-not-an-algorithm-is-the-key-to-a-good-dating-app/ |title= Hinge's CEO says a good dating app relies on vulnerability, not algorithms| work= [[The Washington Post]]| first= Dale |last= Markowitz| date= September 29, 2017| access-date= }}</ref> The app uses connections to [[Facebook]] friends to facilitate connections.<ref name="Dale Markowitz" /><ref>{{cite news| url= https://www.theatlantic.com/health/archive/2016/10/the-unbearable-exhaustion-of-dating-apps/505184/ | title= The Rise of Dating-App Fatigue| first= Julie |last= Beck| work= [[The Atlantic]]| date= October 25, 2016| access-date= }}</ref> It has sought to be identified as more attractive to a younger demographic than [[Match.com]] or [[eHarmony]]. It also was designed to be less superficial than [[Tinder app|Tinder]], dispensing with Tinder-like swiping and using the slogan "the relationship app".<ref name="Dale Markowitz" /> The app has a "Your Turn" feature designed to remind a user to continue a conversation, decreasing [[ghosting (relationships)|ghosting]].<ref>{{cite news| url= https://techcrunch.com/2017/12/20/dating-app-hinge-rolls-out-a-new-feature-to-reduce-ghosting/ |title= Dating app Hinge rolls out a new feature to reduce ‘ghosting’| first= Sarah |last= Perez| work= [[TechCrunch]].com| date= December 20, 2017| access-date= }}</ref> The company released Hinge Matchmaker in September 2017 to reinvent [[online dating]] "for people that missed out on the dating app craze".<ref>{{cite news| url= https://www.forbes.com/sites/theodorecasey/2017/09/22/hinge-matchmaker-app-extends-online-dating-to-non-singles/ |title= Hinge Matchmaker Expands Online Dating Craze| first= Theo |last= Miller| work= [[Forbes.com]] |date= September 22, 2017| access-date= }}</ref> Hinge also spams people's phones with BS verification codes to link them to whatever crap it goes to when the recipient of the code has no interest in Facebook or any other Social Media BS and likewise no interest in Hinge. The spamming of such unwanted crap is a guaranteed "No Reply" of any sort that is sought by the spammer of the crap (but did prompt me to reply here). I did not subscribe to it and do not expect to be treated by the spammer as if I did!!! The total arrogance of such people is pathetic. [[Match Group]], which owns numerous dating apps such as Tinder, made investments into Hinge as early as September 2017.<ref>{{Cite news| url= https://www.nasdaq.com/press-release/match-group-expands-portfolio-with-dating-app-hinge-20180620-00972|title=Match Group Expands Portfolio With Dating App Hinge|last=|first=|date=June 20, 2018|website= [[Nasdaq]].com|access-date=June 23, 2018}}</ref> On June 20, 2018, Match Group acquired 51% ownership of Hinge,<ref>{{Cite news|url=https://www.theverge.com/tech/2018/6/20/17485750/match-group-acquire-hinge-deal-online-dating| title= Tinder parent company buys anti-Tinder dating app Hinge|last=Carman|first=Ashley|date=June 20, 2018|work= [[The Verge]] |access-date=June 23, 2018}}</ref> with the right to acquire all the remaining shares within the next 12-month period, which it exercised.<ref>{{Cite news |last=Chang |first=Lulu |date=June 22, 2018 |title=Tinder's parent company Match Group swipes right on Hinge |url=https://www.digitaltrends.com/mobile/hinge-joins-match-group/ |work=Digital Trends |access-date=June 23, 2018}}</ref> Match Group owned 100% of Hinge by the first quarter of 2019.<ref>{{Cite web |last=Perez |first=Sarah |date=7 February 2019 |title=Match Group fully acquires relationship-focused app Hinge |url=http://social.techcrunch.com/2019/02/07/match-fully-acquires-relationship-focused-app-hinge/ |website=TechCrunch |language=en-US |access-date=2019-04-15}}</ref> One of Hinge's competitors is [[Facebook Dating]], which like Hinge includes prompts and questions to answer and display on one's profile. In both apps, one expresses interest in a potential match by liking the person's profile or commenting on a photo or other aspect of the person's profile. Unlike Facebook Dating, Hinge charges for additional features and matches.<ref>https://www.businessinsider.com/facebook-dating-how-to-use-features-comparison-tinder-hinge-2019-9</ref> Hinge's marketing focuses on how the app is "designed to be deleted", with its mascot, Hingie, getting roasted in a campfire, encased in ice in a freezer, run over by a cab; flattened by an air-conditioner, etc.<ref>https://www.iol.co.za/lifestyle/love-sex/relationships/hinge-the-new-dating-app-designed-to-be-deleted-32910173</ref> == See also == * [[Comparison of online dating services]] == References == {{reflist}} == External links == * {{official|Hinge.co}} {{Online social networking}} {{IAC}} [[Category:Computer-related introductions in 2012]] [[Category:Geosocial networking]] [[Category:Mobile social software]] [[Category:Online dating services of the United States]] [[Category:Proprietary cross-platform software]] [[Category:Online dating applications]]'