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Omni United

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Omni United Pte. Ltd is a tire manufacturer and distributor headquartered in Singapore. The company designs and produces tires in partnership with manufacturers based in the United States, China, India, Indonesia and Thailand. Omni United owns the Radar and Corsa brand names, and markets, sells and distributes several other brand names. The company was founded in 2003 by G.S. Sareen, who prior to founding Omni United, was an entrepreneur in the e-commerce industry .[1] Omni United sells in excess of 6.5 million units of passenger and light truck tires a year in 80 countries.[2] Omni United is on track to reach $500 million in revenue by 2016.[3] The company has been called the ‘Ikea of Tires' and currently sells more than two million units of passenger and light truck tires a year in the United States through tire and auto-parts wholesalers and retailers such as Sears Automotive, Kmart and American Tire Distributors.

Omni United Pte. Ltd
Omni United Company Logo
HeadquartersSingapore
OwnerG.S. Sareen
IndustryManufacturing, distribution
ProductsTires
URLwww.omni-united.com
Launched2003; 21 years ago (2003)
File:G.S. Sareen.jpg
G.S. Sareen, Founder, CEO & President of Omni United

Omni United began contributing to The Breast Cancer Research Foundation with its ‘Mobilizing Hope’ campaign[4] partnership in 2011. The company entered into motorsports in 2013 with the Lucas Oil Off Road Racing Series (LOORRS) and SCORE International Desert Series .[5]

Brands

 
Radar Tires is the flagship brand of Singapore-headquartered Omni United.

Omni sells products for passenger car, SUV, trailer, winter and commercial tires under five main brand names:

Radar Tires

The Radar Tires brand is owned by Omni United and was launched in 2006. The brand includes opening price point passenger car, SUV, trailer, farm/agriculture, OTR, winter and commercial tires.

Radar also manufactures some of the Sear's Guardsman brand tires evident by the product warranty.[6]

Timberland Tires

Timberland Tires was born out of a collaboration between tire designer and manufacturer Omni United and global lifestyle brand Timberland.[7] Positioned at the premium end of the market, with estimated 50,000 to 80,000 mile warranties, and offering superior performance and safety on the road, Timberland Tires is the first brand purposely designed and created with sustainability in mind.[8] The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland® shoes, rather than alternatives such as being used as tire-derived fuel, being exported to countries where new tires are unaffordable for many or ending up in landfills.[9]

Goodride

Goodride tires are manufactured by China's largest tire manufacturer, Hangzhou Zhongce Rubber Company. In 2011 it was the tenth largest tire maker in the world, with $4.26 billion worth of sales.[10]

Commitment to Sustainability - Radar Tires and Timberland Tires

President, CEO & Founder G.S. Sareen is highly committed to sustainable business practices. His Radar Tires' branded products were declared Carbon Neutral in October 2013, after a two-year project with Ernst & Young to study the brands global carbon emissions.[11] This certification is the result of a twelve-month effort to measure the company’s Radar Tires brands’ global carbon footprint in accordance with certification standards. The company is currently purchasing carbon credits, supporting wind energy projects in Germany, to offset it's emissions.[12]

With the November 2014 launch of the Timberland Tires brand, Omni United announced a take back and recycling program to convert worn Timberland Tires into new outsoles of Timberland footwear. Liberty Tire Recycling will collect worn Timberland Tires after they have been changed out at authorized Timberland locations and sort the tires at its consolidation centers.[13] From there, the used tires will be shipped to a North American tire recycling facility where they will be recycled into crumb rubber and further processed into sheet rubber for use in Timberland® footwear. The rubber will be mixed into an approved compound for outsoles that will ultimately be incorporated into Timberland® boots and shoes.[14]

Mobilizing Hope Campaign Partnership with The Breast Cancer Research Foundation

File:Radar Tires Pink Ribbon.jpg
For every Radar tire sold worldwide, the company has pledged to donate US $5.00 to The Breast Cancer Research Foundation, with a minimum annual donation of $200,000 and a maximum of $250,000.

Since beginning partnership, the company has donated a total of $750,000 USD to the cause. Money has gone to support the research of Jack Cuzick, PhD, John Forbes, MB BS; FRACS, AM and Richard R. Love, MD, MS. The most recent Radar Tires [Omni United] award went to Dr. John Forbes and Dr. Jack Cuzick for their research to identify risks for individual women, who have a very high or very low chance of getting breast cancer based on testing of molecular markers.[15]

Since 2011, Radar Tires has supported The Breast Cancer Research Foundation (BCRF) with the The Radar Tires [Omni United] Award.[16][17] The same year, the company released a "Ring of Hope" tire, a limited edition pink-walled version of its Radar RPX 900 .[18]

Motorsports

 
Johnson/Majesky won the Class 10 Baja 500 in the Radar Tires buggy in the company's maiden year in Motorsports.

In 2013, Radar Tires entered into the off-road racing and motorsports world in the Lucas Oil Off Road Racing Series (LOORRS), SCORE International Desert Series and TORC: The Off Road Championship. In these three series, the company participates in short-course off-road desert racing and long course desert racing.[19] Radar’s inaugural season featured the brand’s Renegade R5 M/T tire. The team was led that year by driver Mike Johnson. Johnson competed in the LOORRS Pro Lite Unlimited class and Baja 500 in a SCORE Class 10 Buggy. The Radar Team took an inaugural motorsport win for Radar Tires at the Mojave Off Road Race on New Year’s. Radar Tires and Mike Johnson also won the Class 10 at the SCORE International Baja 500.[20]

The company has since expanded both its desert and short-course teams to take multiple wins and podiums in various series.

Radar Tires Wins/Podiums 2013/2014:

CHAMPION: SCORE International Baja 1000 Class 10 | November 2014 | Bronson Motorsports

3RD PLACE: SCORE International Desert Challenge Class 10 | September 2014 | Robinson Romo Racing Team

RUNNER-UP: SCORE International Desert Challenge Class 10 | September 2014 | Bronson Motorsports

RUNNER-UP: Best In The Desert Series (BITD) | August 2014 | Colemen Motorsports

CHAMPION: SCORE International Baja 500 Class 10 | June 2014 | Bronson Motorsports

RUNNER-UP: SCORE International Imperial Valley 250 Class 10 | April 2014 | Bronson Motorsports

CHAMPION: SCORE International San Felipe 250 Class 10 | February 2014 | Robinson Romo Racing Team

CHAMPION: SCORE International Baja 500 Class 10 | June 2013 | Bronson Motorsports

3RD PLACE: SCORE International San Felipe 250 Class 10 | February 2013 | Bronson Motorsports

CHAMPION: Mojave Off-Road Race (MORE) | January 2013 | Bronson Motorsports

 
Radar Tires drivers Luke Johnson and Cam Reimers soar in Primm, NV during TORC Round 2.

References

  1. ^ "High Flier Enjoys the Good Life" (PDF). http://www.np.edu.sg. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  2. ^ "Expanding Horizons". http://www.tyre-asia.com. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  3. ^ "CEO Insights: G.S. Sareen". https://globalconnections.hsbc.com. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  4. ^ "Omni United Fights Breast Cancer". http://www.moderntiredealer.com. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  5. ^ "RADAR TIRES ENTERS OFF-ROAD RACING WITH CHAMPIONSHIP DRIVER MIKE JOHNSON IN 2013". http://www.race-dezert.com. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  6. ^ http://www.sears.com/guardsman-lt-p265-70r17-113s-all-season-tire/p-09569077000P?prdNo=1
  7. ^ "OMNI UNITED TEAMS UP WITH TIMBERLAND G.S. Sareen shows his maverick instincts with Omni United's trailblazing partnership with Timberland". http://thepeakmagazine.com.sg. Retrieved 24 February 2015. {{cite web}}: External link in |website= (help)
  8. ^ "Timberland Takes its Rugged Image to Tires". http://www.usatoday.com. Retrieved 8 November 2014. {{cite web}}: External link in |website= (help)
  9. ^ "Reducing Our Ecological Footprint With Recycled Footprints". http://www.forbes.com. Retrieved 8 November 2014. {{cite web}}: External link in |website= (help)
  10. ^ "ZC Rubber Introduction". http://www.zc-rubber.com. Retrieved 30 April 2014. {{cite web}}: External link in |website= (help)
  11. ^ "Omni United Flagship Brand is Certified Carbon Neutral". http://www.tirereview.com. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  12. ^ "Omni United First Tire Manufacturer to be Certified Carbon Neutral". http://www.prnewswire.com. Retrieved 3 December 2013. {{cite web}}: External link in |website= (help)
  13. ^ "Reducing Our Ecological Footprint With Recycled Footprints". http://www.environmentalleader.com. Retrieved 8 November 2014. {{cite web}}: External link in |website= (help)
  14. ^ "Fashionable Tires? Believe It". http://www.rubbernews.com. Retrieved 8 November 2014. {{cite web}}: External link in |website= (help)
  15. ^ "Jack Cuzick, PhD". http://www.bcrfcure.org. Retrieved 23 October 2014. {{cite web}}: External link in |website= (help)
  16. ^ "Radar Tires (Omni United)". Retrieved 18 October 2013.
  17. ^ "Omni United Continues to Help Mobilize Research Project". http://www.bcrfcure.org/epress. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  18. ^ "Live at SEMA: Radar Tires in Sears, Launch Pink Sidewall Edition". http://www.tirereview.com. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  19. ^ "Biography" (PDF). http://driversinc.com. Retrieved 18 October 2013. {{cite web}}: External link in |website= (help)
  20. ^ "Radar Tires Racing Wins Class 10 at SCORE International Baja 500". http://www.tirereview.com. Retrieved 2 November 2013. {{cite web}}: External link in |website= (help)
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