KOLC (97.3 FM) is a commercial radio station located in Carson City, Nevada, broadcasting to the Reno, Nevada area on 97.3 FM. KOLC broadcasts a country music format.
| Broadcast area | Reno, Nevada |
|---|---|
| Frequency | 97.3 MHz |
| Branding | Ten Country @ 97.3 |
| Programming | |
| Format | Country |
| Ownership | |
| Owner | Americom Broadcasting |
| History | |
First air date | 1972 (as KKBC-FM) |
Former call signs | KKBC-FM (1972-1980) KKBC (1980-1984) KWNZ (1984-2004) KZTQ (2004-2011) KSGG (2011-2013) |
Call sign meaning | K O Little City (previous format) |
| Technical information | |
| Facility ID | 53706 |
| Class | C |
| ERP | 87,000 watts |
| HAAT | 644 meters |
| Translator(s) | 92.1 K221AR (Hawthorne) |
| Links | |
| Website | tencountry.com |
History
On August 30, 2011, KZTQ (moved to 93.7 FM Sun Valley, NV) changed their call letters to KSGG and began stunting towards a new format, landing at Rhythmic CHR as "Swag 97.3." This marks a return to the format on this signal, as it was the original format of KWNZ during the 1990s and early 2000s prior to relocating to the 93.7 signal in 2004.[1]
On March 18, 2013, KSGG began stunting, running a loop directing listeners to KSGG 1230 AM and FM translator K285EQ 104.9 FM.[2]
On March 20, 2013, KSGG changed their call letters to KOLC. On March 25, 2013, at 12 Noon, KOLC launched a modern adult contemporary format, branded as "Little City 97.3".[3]
On March 4, 2014, KOLC began stunting again, redirecting listeners to FM translator K223AL 92.5 FM in South Lake Tahoe (relays KLCA-HD3), which picked up the "Little City" modern AC format.[4] The next day (March 5), KOLC ended stunting and launched a country music format, branded as "Ten Country @ 97.3".
Translators
KOLC rebroadcasts on the following translators:
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| K221AR | 92.1 FM | Hawthorne, Nevada | 42706 | 50 | 937 m (3,074 ft) | D | LMS |
References
- ^ "Bob Moves In Reno; 97.3 Getting Swag" from Radioinsight (August 30, 2011)
- ^ Reno's Swag is Moving
- ^ Little City 97.3 Debuts
- ^ Little City Moves to 92.5 FM Translator
External links
- Facility details for Facility ID KOLC ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's FM station database
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