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Yaniv worked in call centres and tech support. That led to her creating her own business, which provided internet support to customers. She ran the business for several years under her birth name, before legally changing her first name to "Jessica", while keeping her last name.<ref name=nationalpost3/> From 2012 to 2017, Yaniv worked for the American vocal group [[Cimorelli]], managing their [[social media]] and marketing products endorsed by Cimorelli.<ref name=nationalpost3/><ref name=Piggyback/> She also acted as public relations manager for the American [[house music]] singer Chelsko.<ref name=Benning/>
==Activism==
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