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The National Football League pioneered the consumer-generated trend to advertising's biggest stage. General Motors and Frito-Lay also held contests for people to have their concepts aired during the Super Bowl XLI telecast.<ref name="usatoday.com"/>
The National Football League held auditions in New Jersey, Dallas and Denver in November and December 2006. A total of 1,700 football fans auditioned their concepts in these cities. Bona auditioned at Giants Stadium in East Rutherford, New Jersey in November 2006. Bona's pitch centered about fans mourning the end of yet another football season.<ref>Linn, Allison.[http://www.
On December 18, 2006, the NFL publicly announced its 12 finalists. That same day, Bona's wife, Stephanie Parry, gave birth to their son, Quentin Bona, in Portsmouth, New Hampshire. Bona claimed his son's initials were merely a "football-related coincidence."<ref name="Bona's big adventure">Bona, Gino. [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003541504 "Bona's big adventure"], ''[[Adweek]]'', 2007-02-05. Retrieved on 2008-08-13.</ref>
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==Reviews==
The commercial ranked 12th in USA Today's Ad Meter popularity poll, out of the 57 ads that aired during the game, scoring better than ads for Coca-Cola, Taco Bell and General Motors.<ref>[https://www.usatoday.com/money/advertising/admeter/2007-02-04-ad-meter-chart_x.htm "How all the ads ranked in USA TODAY's Super Bowl Ad Meter"], ''[[USA TODAY]]'', 2007-02-05. Retrieved on 2008-08-13.</ref> Adweek listed Bona's commercial as one of the "Best Spots of February 2007."<ref>[http://www.vnuemedia.com/aw/creative/best_spots_07/0207_24.jsp "Best Spots of February 2007"] {{Webarchive|url=https://archive.
==Post-Super Bowl Life==
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