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'''BlackBerry World''' (previously '''BlackBerry App World''') is an [[Digital distribution|application distribution]] service and application by [[BlackBerry Limited]] for a majority of [[BlackBerry]] devices. The service provides BlackBerry users with an environment to browse, download and update [[mobile apps|third-party applications]]. The service went live on April 1, 2009. Of the three major app stores of different [[operating system]]s, it has the largest revenue per app at $9,166.67 compared to $6,480.00 and $1,200.00 by the Apple App Store and Google Play, respectively.<ref>{{cite web |url=http://bacononthego.com/2011/02/28/blackberry-app-world-generates-highest-revenue-per-app/ |title=BlackBerry App World Generates Highest Revenue Per App |author=Eric Zeman |publisher=Bacononthego.com |date=February 28, 2011 |accessdate=May 5, 2011 |
==History==
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On April 1, 2009, at [[CTIA - The Wireless Association|CTIA's]] trade show, RIM announced that App World had gone live.<ref>{{cite web |url=http://www.macworld.com/article/139769/2009/04/blackberryapp.html |title=BlackBerry App World open for bousiness |author=Mies, Ginny |publisher=Macworld |date=2009-04-01 |accessdate=2009-04-02}}</ref>
At the BlackBerry sponsored [[Wireless Symposium]], it was announced that an average of one million apps were being downloaded each day.<ref>{{cite web |url=http://www.mobile-ent.biz/news/read/blackberry-app-world-generating-1m-downloads-a-day |title=BlackBerry App World generating 1m downloads a day |author=O'Brien, Stuart |publisher=Mobile Entertainment |date=2010-04-27 |accessdate=2011-01-13 |archive-url=https://web.archive.org/web/20130613163155/http://www.mobile-ent.biz/news/read/blackberry-app-world-generating-1m-downloads-a-day |archive-date=2013-06-13 |
On August 19, 2010, BlackBerry App World 2.0 was released. This new version introduced BlackBerry ID - a single sign, account system that can be used on both the BlackBerry client and the BlackBerry App World desktop storefront. In addition to BlackBerry ID, BlackBerry App World 2.0 also introduced direct credit card billing and carrier billing for [[AT&T Wireless]] subscribers.
On December 3, 2010, Research in Motion announced that daily downloads were two million apps per day.<ref>{{cite web |url=http://www.mobilebusinessbriefing.com/apps/article/blackberry-app-world-has-average-app-downloads-of-2m-per-day- |title=BlackBerry App World hits 2M daily app downloads |author=unknown |publisher=GSMA Mobile Apps Briefing |date=December 3, 2010 |accessdate=December 3, 2010 |
On February 2, 2011, BlackBerry App World 2.1 was released. This version introduced in-app purchases of digital goods, allowing for add-ons to be purchased within applications.<ref>{{cite web|url=http://www.knowyourcell.com/news/755613/blackberry_app_world_21_now_available_for_download_brings_inapp_purchasing.html|title=BlackBerry App World 2.1 now available for download, brings in-app purchasing|author=Jason Cipriani|publisher=Dennis Publishing|date=2011-02-02|accessdate=2011-05-31|
On January 21, 2013, BlackBerry rebranded the ''BlackBerry App World'' to ''BlackBerry World''.<ref name="BB World"/>
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! Downloads per day
! Downloads to date
! Available apps<ref>{{cite web|last=Research2Guidance|title=Smartphone App Market Monitor vol 7|url=http://www.research2guidance.com/shop/index.php/?research_topics=27&product_type=23|
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| July 30, 2010<ref name="BlackBerry Downloads Per Day">{{cite news|url=http://www.berryreview.com/2011/03/23/blackberry-app-world-doubles-downloads-in-6-months-3-million-downloads-a-day/|title=BlackBerry App World Doubles Downloads in 6 Months|work=BerryReview|accessdate=2011-03-23}}</ref>
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| 234,500<ref>{{cite web |url=http://www.appworldreport.com/ |title=Archived copy |accessdate=2014-04-23 |
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==Pricing and availability==
RIM announced that the store would initially be available in the [[United States]], [[United Kingdom]], and [[Canada]].<ref name="FAQ">{{cite web |url=http://na.blackberry.com/eng/developers/appworld/faq.jsp |title=BlackBerry App World FAQ |publisher=Research In Motion |accessdate=2009-03-09 |
As of March 2013 - BlackBerry World is available in 170 markets and supports 23 currencies and 33 languages. Over 6 million applications are downloaded daily with an aggregate of over 4 billion downloads to-date and accepts payment in all markets using a combination of PayPal, credit card, and carrier billing.
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List of countries where BlackBerry World is available.<ref>{{cite web|title=BlackBerry World Availability|url=http://www.blackberry.com/app_includes/devicesoftware/appworld/appworld_availability_en.html|accessdate=31 January 2014}}</ref>
Applications are both free and paid from $0.99 to $599.99 USD in the U.S. The registration and app submission fees charged to developers are currently $0.<ref>{{cite web|url=http://us.blackberry.com/developers/appworld/|title=BlackBerry App World Vendor Support|publisher=Research In Motion|accessdate=2011-05-31|
The service is available in [[English language|English]], [[French language|French]], [[Italian language|Italian]], [[German language|German]], [[Spanish language|Spanish]], and [[Brazilian Portuguese language|Brazilian Portuguese]].
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|title=New Features of BlackBerry App World 1.1
|accessdate=2010-03-19
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|archivedate=2010-02-11
}}</ref> The archive function was later removed with the release of App World 3.0.<ref>{{cite web|url=http://www.blackberry.com/btsc/kb18809|title=Overview of archiving applications in BlackBerry App World|work=BlackBerry|accessdate=9 February 2013}}</ref>
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