Ford India: Difference between revisions

Ford launched several models in India, including the sixth generation European [[Ford Escort (Europe)|Ford Escort]] and the [[Ford Ikon]], later followed by the [[Ford Mondeo (second generation)]]. The Ford Ikon was a successful model, but Escort and Mondeo couldn't do much well in the market. Escort was a bit too pricey for what it offered while Mondeo couldn't survive the Asian competitors like Honda Accord and Hyundai Sonata.{{citation needed|date=December 2018}}. In late 2004 Ford launched the European [[Ford Fusion (Europe)|Ford Fusion]] <ref>{{cite web | url=https://www.thehindubusinessline.com/2004/08/26/stories/2004082601650200.htm | title=Ford to launch Fusion in Dec — India's first `crossover' car | work=Business Line | accessdate=25 August 2004}}</ref>, which brought a totally new segment to India - the [[Crossover (automobile)|crossover]] which the company called as an Urban Activity Vehicle & marketed in India as The-No-Nonsense-Car; going by its name, it was a very practical car way ahead of its time, and was popular mostly among enthusiasts.

Ford was one of the first companies to exploit government's sub 4 metre policy to develop a sub 4 metrean SUV for Indian market named [[Ford EcoSport]] which is again a successful model for Ford in Indian market.{{citation needed|date=December 2018}} Ford also exports the EcoSport from India to EU and US markets. Ford then launched the second generation [[Ford Figo]], first in its sedan guise as the Ford Figo Aspire, which now remains Ford's only sedan in the Indian market after discontinuation of the sixth generation Ford Fiesta. The Figo hatchback was launched at a later date. To fill the gap between the Ford Figo and Ford EcoSport, the company launched the [[Ford Figo#Freestyle|Ford Freestyle]], which is essentially a crossover version of the face-lifted Ford Figo hatchback.