'''Academy Music Group''' (or '''AMG''') is a leading [[owner-operator]] of [[music venue]]s in the United Kingdom. They operate a number of medium-sized venues, the majority of which (until Jan 2009) took the name '''Carling Academy''' after their sponsor [[Carling]]. Some of these also contain smaller venues used for less well known acts.; Thesethese typically take the title 'Academy 2'.
The Academy Music Group,group formed a new partnership in 2008 with the [[TelefónicaO2 Europe(UK)|O2]] mobile phone networkcompany to allow customers of the company to receive priority access to tickets at the venues. The new deal saw eleven UK venues renamed [[Telefónica Europe|O2]] Academies from 1 January 2009, with [[Telefónica Europe|O2]] phone customers able to buy tickets to gigs up to two days before non-O2 customers in the UK",others.<ref>{{cite news | url= http://www.nme.com/news/nme/40887 | title= Academy Group music venues announce new partnership | date= 6 November 2008 | publisher= [[NME]] | accessdate= 2008-12-06}}</ref> as part of aThe deal betweenalso telecommunications company [[Telefónica Europe|O2]] andinvolved music promoter [[Live Nation]] who own 51% of the venues.<ref>{{cite news | url= https://www.theguardian.com/media/2008/nov/06/marketingandpr-mediabusiness | title= O2 to sponsor Academy music venues | last= Sweney | first= Mark | publisher= [[The Guardian]] | date= 6 November 2008 | accessdate= 2008-12-06}}</ref> In July 2017, O2, Live Nation and Academy Music Group renewed the agreement for O2Academya venuesfurther acrossten the UKyears.<ref>{{Cite news|url=http://www.musicweek.com/live/read/o2-live-nation-and-academy-music-group-renew-alliance-for-o2-academy-venues/069239|title=O2, Live Nation and Academy Music Group renew alliance for O2 Academy venues|last=|first=|date=24 July 2017|work=Music Week|access-date=201723 February 2018|archive-11url=|archive-08date=|dead-url=|language=en}}</ref>
