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'''WTMP''' is a [[radio station]] serving the [[Tampa Bay]], Florida region broadcasting on 1150 AM. The station is licensed to Neal Ardman
==Station history==
WTMP
WTMP, on 1150 AM originally (including a few prior years as urban-formatted WIOK), has been a longtime heritage [[Urban Contemporary]] station in the market. Noted R&B vocalist and Tampa native [[King Coleman]] got his start as a DJ on WTMP in the 1950s. In the late 1990s, the station, then-owned by Broadcast Capital, was bought by Tama Broadcasting, which has headquarters in Tampa, thus making WTMP the flagship. Long controlled by the Cherry family, Tama also owns stations in [[Daytona Beach, Florida|Daytona Beach]], [[Jacksonville, Florida|Jacksonville]], [[Savannah, Georgia]] and [[Greenville, South Carolina]]; it owns newspapers in Daytona Beach and [[Fort Pierce, Florida|Fort Pierce]]. The owner went on to buy the then-[[WGUL]] in 2002 and made it a [[Hip Hop music|Hip Hop]]/Urban station (and home to [[Russ Parr]] in the Morning) as WTMP-FM. Even after a format change to [[rhythmic oldies]], that station did not do well due to its rimshot signal, so it ended up as a simulcast of WTMP a year later. The rimshot signal, which barely reaches the [[Hillsborough County, Florida|Hillsborough County]] line from its transmitter southeast of [[Brooksville, Florida|Brooksville]], also couldn't be moved closer to Tampa or upgraded with changes to the tower or wattage, due to interference issues with other stations broadcasting on 96.1 and nearby frequencies.
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The Tampa Bay would see an Urban-formatted Hip Hop station months later called [[WBTP]]; [[WLLD]] is a [[Rhythmic]]-formatted Hip Hop station and has been around years prior. Such competition was a minor setback for WTMP as it was losing younger listeners to WBTP, but it was already restructured to an [[Urban Adult Contemporary]] by then anyway. Outside the R&B and Classic Soul playlist tenure, it also offered [[Urban Gospel|Gospel]] (early weekday mornings and Sundays), Old School Mix shows Friday nights and [[Blues]] Sunday nights. In addition, it also had talk shows on weekends.
On September 2, 2011, after a 57-year run, WTMP's legacy as a R&B outlet came to an abrupt end at 3 PM
It was announced that WTMP would return to an Urban AC format on May 1, 2014.<ref>[http://tbo.com/events/wtmp-returning-to-urban-contemporary-format-20140429/ "WTMP radio returning to urban contemporary format"] ''Tampa Tribune'', April 29, 2014.</ref> The two stations were split from common operation with the flip, as the operation of WTMP was taken over by WestCoast Media, while the FM was retained by Davidson.<ref>https://radioinsight.com/blog/headlines/88501/wtmp-to-return-to-urban-actalk/</ref>
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