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In October 2010, the company acquired Fox Audience Network from [[News Corp.]] in return for a minority stake in the company. It also received $18 million in additional funding led by Peacock Equity, the venture division of [[NBC Universal]].<ref>{{cite web|last=Kingsbury |first=Kevin |url=http://online.wsj.com/article/SB10001424052748704141104575588603123736276.html |title=News Corp. Swaps Online Ad Unit for Stake in Rubicon |publisher=The Wall Street Journal |date=2010-11-01 |accessdate=2010-11-29}}</ref>
In August 2012, the company became the top ranked online advertising company in terms of reach, with a 96.2% audience share, according to rankings provided by [[ComScore]]. This placed Rubicon ahead of [[Google]] for the first time, and also ahead of other competitions such as [[AOL]] and [[AT&T]].<ref>{{cite web|last=Thomas |first=Owen |url=http://www.businessinsider.com/a-startup-youve-never-heard-of-just-beat-google-on-one-key-number-2012-8 |title=Rubicon Project Crushes Google On A Key Ad Metric |publisher=Business Insider |date=2012-08-09 |accessdate=2012-09-29}}</ref>
==See also==
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