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In September 2019, Lacoste appointed Chinese singer/actor [[Huang Zitao|Z.Tao]] as their brand spokesperson for Asia Pacific as the brand's first attempt at appointing someone for the region.<ref>{{Cite web|url=https://tw.news.yahoo.com/%E7%8C%9B%E9%B1%B7%E5%9B%9E%E6%AD%B8-%E9%BB%83%E5%AD%90%E9%9F%9C%E5%87%BA%E4%BB%BBlacoste%E9%A6%96%E4%BD%8D%E4%BA%9E%E5%A4%AA%E5%8D%80%E5%93%81%E7%89%8C%E4%BB%A3%E8%A8%80%E4%BA%BA-123112146.html|title=猛鱷回歸 黃子韜出任LACOSTE首位亞太區品牌代言人|website=tw.news.yahoo.com|language=zh-Hant-TW|access-date=23 September 2019|archive-date=23 September 2019|archive-url=https://web.archive.org/web/20190923195645/https://tw.news.yahoo.com/%25E7%258C%259B%25E9%25B1%25B7%25E5%259B%259E%25E6%25AD%25B8-%25E9%25BB%2583%25E5%25AD%2590%25E9%259F%259C%25E5%2587%25BA%25E4%25BB%25BBlacoste%25E9%25A6%2596%25E4%25BD%258D%25E4%25BA%259E%25E5%25A4%25AA%25E5%258D%2580%25E5%2593%2581%25E7%2589%258C%25E4%25BB%25A3%25E8%25A8%2580%25E4%25BA%25BA-123112146.html|url-status=live}}</ref> In 2017, 2018, and 2019, Lacoste collaborated with [[Supreme (brand)|Supreme]] to release a collection of co-branded clothing.<ref>{{cite web |title=Supreme News |url=https://www.supremenewyork.com/news/762 |access-date=3 November 2019 |archive-date=3 November 2019 |archive-url=https://web.archive.org/web/20191103041358/https://www.supremenewyork.com/news/762 |url-status=live }}</ref>
In 2018, [[Louise Trotter]] was appointed creative director of Lacoste. In January 2023, she left her position after a four-year tenure.<ref>Lily Templeton (6 January 2023), [https://wwd.com/fashion-news/fashion-scoops/creative-director-louise-trotter-leaves-lacoste-1235461767/ Lacoste and Louise Trotter Part Ways] {{Webarchive|url=https://web.archive.org/web/20230114182301/https://wwd.com/fashion-news/fashion-scoops/creative-director-louise-trotter-leaves-lacoste-1235461767/ |date=14 January 2023 }} ''[[Women's Wear Daily]]''.</ref>
In late 2022, Lacoste signed a 15-year worldwide licensing agreement with [[Interparfums]] and plans to launch a new perfume line in 2024, after wrapping up its previous relationship with [[Coty Inc.]]<ref>Lily Templeton (6 January 2023), [https://wwd.com/fashion-news/fashion-scoops/creative-director-louise-trotter-leaves-lacoste-1235461767/ Lacoste and Louise Trotter Part Ways] {{Webarchive|url=https://web.archive.org/web/20230114182301/https://wwd.com/fashion-news/fashion-scoops/creative-director-louise-trotter-leaves-lacoste-1235461767/ |date=14 January 2023 }} ''[[Women's Wear Daily]]''.</ref>
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