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Bontempelli is the younger cousin of former {{AFL StK}} and {{AFL NM}} player [[Nick Dal Santo]].<ref>{{cite news|title=Nick Dal Santo's counsel carries weight with cousin, draft hopeful Marcus Bontempelli|first=Emma|last=Quayle|date=20 November 2013|publisher=The Age|url=http://www.theage.com.au/afl/afl-news/nick-dal-santos-counsel-carries-weight-with-cousin-draft-hopeful-marcus-bontempelli-20131119-2xtc4.html}}</ref> He supported {{AFL Ric}} in his youth, and cited [[Matthew Richardson (footballer)|Matthew Richardson]] as his all-time favourite player.<ref>{{cite web|title=Pocket Profile: Marcus Bontempelli|url=https://www.westernbulldogs.com.au/news/299265/pocket-profile-marcus-bontempelli|date=2 May 2017|work=Western Bulldogs Media|access-date=22 November 2020}}</ref>
Known for his passionate activism on many social issues, Bontempelli was one of three AFL players who came together in 2015 to help advocate against violence towards women, alongside [[Shaun Burgoyne]] and [[Patrick Dangerfield]]. This was part of the Through the Line campaign.<ref>{{cite web|title=The Line: Bont shocked by violence stats|url=https://www.aflplayers.com.au/article/the-line-bont-shocked-by-violence-stats/|date=10 August 2015|work=AFL Players Association|access-date=22 November 2020}}</ref> He also featured in a campaign by the [[Western Bulldogs]] in 2017 to advocate for marriage equality, where he stated "Marriage equality won't make a difference to the vast majority of Australians but it will make a profound difference to the status and dignity of many".<ref>{{cite web|title=Bulldogs barking for marriage equality|date=14 September 2017|url=https://www.sbs.com.au/news/bulldogs-barking-for-marriage-equality|work=SBSNews|access-date=22 November 2020}}</ref> He has volunteered for a charity called Ladder, which aims to improve life for young people in Australia by working with AFL players to mentor young people.<ref>{{cite web|title=Ladder - AFL Players|url=https://www.ladder.org.au/afl-players|work=ladder.org.au|access-date=18 November 2021|archive-date=9 July 2021|archive-url=https://web.archive.org/web/20210709182858/https://www.ladder.org.au/afl-players|url-status=dead}}</ref>
[[Chris Hemsworth]] starred as Bontempelli in an AFL advertising campaign that ran in the early months of 2017, in order to promote the game to international audiences.<ref>{{cite web|title=Chris Hemsworth takes the AFL to Hollywood in new campaign|url=https://www.news.com.au/sport/afl/chris-hemsworth-takes-the-afl-to-hollywood-in-new-campaign/news-story/631a55b4c7ca3327b635e3c1643d0ed8|last1=Santarossa|first1=Adam|work=news.com.au|access-date=28 July 2021|date=17 March 2017}}</ref> Bontempelli co-authored a children's picture book with Fiona Harris, after Affirm Press acquired the rights to the book in September 2020.<ref>{{cite web|title=Affirm acquires Bontempelli picture book|url=https://www.booksandpublishing.com.au/articles/2020/09/30/157415/affirm-acquires-bontempelli-picture-book/|date=30 September 2020|work=BooksandPublishing.com.au|url-access=subscription|access-date=22 November 2020}}</ref> The book was released on 26 October 2021.<ref>{{cite book|url=https://www.booktopia.com.au/little-bont-and-the-big-secret-marcus-bontempelli/book/9781922626097.html|title=Little Bont and the Big Secret - Booktopia|access-date=15 October 2021|work=booktopia.com.au}}</ref> He also appeared in a set of advertisements by [[AAMI]] insurance throughout 2021.<ref>{{cite web|title=AFL players Marcus Bontempelli and Trent Cotchin narrowly avoid disasters in new AAMI spots|url=https://www.bandt.com.au/afl-stars-avoid-game-day-disaster-in-aami-couldve-been-a-clanger-campaign-via-oglivy-melbourne/|work=bandt.com.au|access-date=28 July 2021|date=18 March 2021}}</ref><ref>{{cite web|title=AFL players Marcus Bontempelli and Trent Cotchin narrowly avoid disasters in new AAMI spots|url=https://mumbrella.com.au/afl-players-marcus-bontempelli-and-trent-cotchin-narrowly-avoid-disasters-in-new-aami-spots-674247|last1=Wilkinson|first1=Zoe|date=18 March 2021|access-date=28 July 2021|work=mumbrella.com.au}}</ref>
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