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==Broadcasting==
{{Main|List of 2012 Summer Olympics broadcasters}}
[[File:Here East bus (34746755072).jpg|thumb|[[Here East]], the former London Olympics Media Centre. It now accommodates campuses for [[Staffordshire University]], [[Loughborough University]] and [[University College London]] and is a location for start-up businesses.<ref>{{cite web |date=26 February 2014 |title=iCITY approved and new name revealed |url=https://news.hackney.gov.uk/icity-approved-and-new-name-revealed/ |
The host broadcaster was [[Olympic Broadcasting Services]] (OBS), an agency of the IOC. The OBS used its own cameras and crews subcontracted from other Olympic broadcasters to cover the events. The base video and audio were sold to other broadcasters, who added their own [[Sports commentary|commentary]] and presentation.
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