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{{Wide image|2012 Summer Olympics logos.svg|640px|The [[2012 Summer Paralympics|Paralympics]] logo (far left) and the different official colour combinations for the [[Wolff Olins]] main logo design}}
Public reaction to the main logo in a June 2007 BBC poll was negative; more than 80% of votes gave it the lowest possible rating.<ref>{{cite web|url=http://newsvote.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm|title=London unveils logo of 2012 Games|website=BBC Sport|date=4 June 2007|archive-date=10 June 2007|archive-url=https://web.archive.org/web/20070610021432/http://newsvote.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm|url-status=live}}</ref> Several newspapers ran their own logo competitions, displaying alternative submissions from their readers,<ref name="turnuptheirnoses">{{cite news|url=https://www.nytimes.com/2007/06/06/world/europe/06iht-brits.4.6026414.html?_r=1|title=British turn up their noses at London Olympics logo|newspaper=The New York Times|date=6 June 2007|last=Cowell|first=Alan|url-status=live|archive-url=https://web.archive.org/web/20170314212803/http://www.nytimes.com/2007/06/06/world/europe/06iht-brits.4.6026414.html?_r=1|archive-date=14 March 2017}}</ref> and several writers from news agencies criticised the logo.<ref name="turnuptheirnoses"/><ref>{{cite web|last=Stocks|first=Claire|url=https://www.bbc.co.uk/blogs/sporteditors/2007/06/why_we_should_give_london_2012.html|title=Why we should give London 2012 logo a chance|work=BBC Sport Editors' Blog|date=5 June 2007|access-date=20 May 2010|url-status=live|archive-url=https://web.archive.org/web/20090429104334/http://www.bbc.co.uk/blogs/sporteditors/2007/06/why_we_should_give_london_2012.html|archive-date=29 April 2009}}</ref><ref>{{Cite news|url=http://news.bbc.co.uk/1/hi/england/london/6724245.stm|title=Epilepsy fears over 2012 footage|work=BBC News|access-date=5 June 2007|date=5 June 2007|archive-url=https://web.archive.org/web/20070711041435/http://news.bbc.co.uk/1/hi/england/london/6724245.stm|archive-date=11 July 2007|url-status=live}}</ref> It was suggested that the logo resembled the American cartoon characters [[Lisa Simpson]] and [[Bart Simpson]] performing [[fellatio]].<ref>{{Cite news|url=https://www.theguardian.com/artanddesign/artblog/2007/jun/05/howlisasimpsontooktheolym|newspaper=[[The Guardian]]|location=London|title=How Lisa Simpson got ahead at the Olympics|first=Jonathan|last=Glancey|date=5 June 2007|access-date=16 November 2012|url-status=live|archive-url=https://web.archive.org/web/20131030064109/http://www.theguardian.com/artanddesign/artblog/2007/jun/05/howlisasimpsontooktheolym|archive-date=30 October 2013}}</ref><ref>{{cite news |
=== Colours ===
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