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HeyElliott (talk | contribs) Removed link that looks like it was inserted as an ad https://en.wikipedia.org/w/index.php?title=White_label&diff=prev&oldid=1192090306 |
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Today, white labels are usually produced in small amounts (fewer than 300) by small record companies or [[DJ]]s and are most popular with house music and hip-hop music DJs. In the early 1990s, hardcore techno and house artists created tracks in home or local studios and had five-hundred or a few thousand singles pressed on 12" white labels, which were easy to sell at dance music record stores.<ref name="Reynolds 1998">{{Cite book| author = Reynolds, Simon| title=Generation Ecstasy: Into the world of Techno and Rave Culture| url = https://archive.org/details/generationecstas00reyn| url-access = registration| publisher = Little, Brown and Co.| year = 1998| isbn = 0-415-92373-5}}</ref>
Steve Beckett of [[Warp Records]] recalls that "shops would take fifty white labels off you for five pounds each, no problem. Dance music was all imports, then people in Britain started doing it for themselves, and their tracks started to get better than the tunes in America."<ref name="Reynolds 1998"/> Record labels like Warp, and Shut Up and Dance, were begun as white-label enterprises, providing cutting-edge dance music to pirate radio stations and music stores.<ref name="Reynolds 1998"/><ref name="BBC">{{Cite web|url=https://www.bbc.co.uk/dna/collective/A987627|title=Editors review: Warp Records|access-date=2007-10-31|work=BBC|publisher=bbc.co.uk
==Copyright and royalties==
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