{{Short description|Initiation of consumer interest into products}}
Account-based Lead Generation, it is a strategy which focuses on target accounts and personalized the marketing efforts to generate the leads. The Inbound Lead Generation is a method of attracting customers to your brand. The Lead Generation Automation which combines the technology and marketing tactics to generate leads online with minimal human involvement. Social Media Lead Generation is the implementing marketing strategies to capture qualified leads from social media platforms like Facebook, YouTube, LinkedIn, Twitter. The Content Upgrade Lead Generation there are a strategies that offers and upgrade the content such as ebooks, Webinars in the exchange of the contact information. The Referral Marketing Lead Generation which is a process of generating the leads through the customer referrals.{{Short description|Initiation of consumer interest into products}}
{{For|the use of lead generation in drug discovery|Hit to lead}}
