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I edited the criteria for lead scoring i included the criteria called firmographic criteria. Tags: Reverted Visual edit Mobile edit Mobile web edit |
Reverted 1 edit by 2409:408D:217:CAB1:4A73:D540:253E:BEE (talk): Unsourced |
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* Demographic criteria: Based on data points such as age, job title, and/or company information such as company size, revenue, etc.
* Behavioral criteria: Based on actions a lead has taken, such as clicking on a link in an email, watching a video, or visiting pages on a website.<ref>{{Cite web|url=https://blog.marketo.com/2013/04/research-why-behavior-matters-in-lead-scoring.html|title = Research: Why Behavior Matters in Lead Scoring|date = 25 April 2013}}</ref>
Once the lead reaches a pre-defined score threshold, it is then sent from marketing to the sales team for examination.
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