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=== Self-publishing authors ===
POD creates a new category of publishing (or printing) company that offers services, usually for a fee, directly to authors who wish to [[Self-publishing|self-publish]]. These services generally include printing and shipping each individual book ordered, handling royalties, and getting listings in online bookstores. The initial investment required for POD services is less than for [[offset printing]]. Other services may also be available, including formatting, proofreading, and editing, but such companies typically do not spend money for marketing, unlike conventional publishers. Such companies are suitable for authors prepared to design and promote their work themselves, with minimal assistance and at minimal cost. POD publishing gives authors editorial independence, speed to market, ability to revise content, and greater financial return per copy than [[Royalties#Book publishing royalties|royalties]] paid by conventional publishers.<ref>{{Cite journal |last1=Hviid |first1=Morten |last2=Izquierdo Sanchez |first2=Sofia |last3=Jacques |first3=Sabine |date=2016-11-11 |title=From Publishers to Self-Publishing: The Disruptive Effects of Digitalisation on the Book Industry |url=https://papers.ssrn.com/abstract=2893237 |website=SSRN |language=en |location=Rochester, NY |doi=10.2139/ssrn.2893237|ssrn=2893237 |s2cid=39557371 }}</ref>
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