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| name = KOLC
| city = [[Carson City, Nevada]]
| country = US
| area = [[Reno, Nevada]]
| branding = ''TEN country @ 97.3''
| class = C
| facility_id = 53706
| licensing_authority = [[FCC]]
| callsign_meaning = '''K"Little O''' '''L'''ittle '''C'''ityCity" (previous format)
| former_callsigns = {{ubl|KRWL-FM (1968-19711968–1971, CP)<br>|KPTL-FM (1971-19741971–1974)<br>|KKBC-FM (1974-19841974–1984)<br>|KWNZ (1984-20041984–2004)<br>|KZTQ (2004-20112004–2011)<br>|KSGG (2011-20132011–2013)}}
| owner = Reno Media Group
| licensee = Americom Limited Partnership
| affiliations = [[Compass Media Networks]]
| sister_stations = [[KODS]], [[KLCA]], [[KBZZ (AM)|KBZZ]], [[KZTQ (AM)|KZTQ]], [[KRNO]]
| webcast = [{{listenlive|1=https://radio.securenetsystems.net/cwa/index.cfm?stationCallSign=KOLC Listen Live]}} (may be restricted)
| website = [{{URL|http://www.tencountry.com tencountry.com]}}
}}
'''KOLC''' (97.3 [[FM broadcasting|FM]]) is a commercial [[radio station]] located in [[Carson City, Nevada]], broadcasting to the [[Reno, Nevada]], Carson City and Lake Tahoe areas. KOLC, known as Ten Country, broadcasts a [[country music]] format. Its studios are located on Plumb Lane in South Reno, and its transmitter is located on McClellan Peak northeast of [[Carson City, Nevada]].
==History==
The 97.3 MHz facility in Carson City went on air in 1972 as '''KPTL-FM'''. It was owned by William Cody Kelly and two years later was transferred to the Kelly Broadcasting Company, which gave its initials to the station's next callsign, '''KKBC'''.
On August 30, 2011, KZTQ (moved to 93.7 FM Sun Valley, NV) changed theirits call letters to KSGG and began stunting towards a new format, landing at Rhythmic[[rhythmic CHR]] as "Swag 97.3."; the previous KZTQ call sign moved to [[KPGF|93.7 FM]]. This marks a return to the format on this signal, as it was the original format of KWNZ during the 1990s and early 2000s prior to relocatingits own relocation to the 93.7 signal in 2004.<ref>[http://radioinsight.com/blog/headlines/netgnomes/53322/bob-moves-in-reno-97-3-getting-swag/ "Bob Moves In Reno; 97.3 Getting Swag"] from Radioinsight (August 30, 2011)</ref>
On March 18, 2013, KSGG began stunting, running a loop directing listeners to [[KZTQ (AM)|KSGG]] (1230 AM)]] and FM translator K285EQ 104.9 FM.<ref>[http://radioinsight.com/blog/headlines/netgnomes/81138/renos-swag-is-moving/ Reno's Swag is Moving]</ref> On March 20, 2013, KSGG changed its call letters to KOLC. On March 25, 2013, at noon, KOLC launched a [[modern adult contemporary]] format, branded as "Little City 97.3".<ref>[http://radioinsight.com/blog/headlines/81297/little-city-97-3-reno-debuts/ Little City 97.3 Debuts]</ref>
On March 204, 20132014, KSGGKOLC changedbegan theirstunting callagain, lettersredirecting listeners to KOLC.FM Ontranslator MarchK223AL 25,92.5 2013,FM atin 12South Noon,Lake KOLC launchedTahoe (a relay of [[modern adult contemporaryKLCA]] format-HD3), brandedwhich aspicked up the "Little City 97.3" modern AC format.<ref>[http://radioinsight.com/blog/headlines/81297netgnomes/little87840/more-citychanges-97coming-3to-reno-debuts/ Little City 97Moves to 92.35 DebutsFM Translator]</ref> The next day (March 5), KOLC ended stunting and launched a country music format, branded as "Ten Country @ 97.3". Rudy Michaels has been the morning show host since shortly after the transition to the country music format.
On March 4, 2014, KOLC began stunting again, redirecting listeners to FM translator K223AL 92.5 FM in South Lake Tahoe (relays KLCA-HD3), which picked up the "Little City" modern AC format.<ref>[http://radioinsight.com/blog/headlines/netgnomes/87840/more-changes-coming-to-reno/ Little City Moves to 92.5 FM Translator]</ref> The next day (March 5), KOLC ended stunting and launched a country music format, branded as "Ten Country @ 97.3". Rudy Michaels has been the morning show host since shortly after the transition to the country music format.
==References==
[[Category:Radio stations in Reno, Nevada|OLC]]
[[Category:Radio stations established in 1972]]
[[Category:1972 establishments in Nevada]]
[[Category:Carson City, Nevada]]
[[Category:Country radio stations in the United States]]
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