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A report issued in November 2022 by research firm CNG and the China Game Industry Group Committee, both with strong associations with the Chinese regulatory bodies, stated that the steps taken to reduce youth video game addiction had been working, with more than 70% of the country's youth gaming less than three hours a week. The report suggested that the regulatory bodies should be able to back off on the tight restrictions they had placed on publishers like Tencent and NetEase over the prior few years.<ref>{{cite web | url = https://www.cnbc.com/2022/11/23/china-shows-signs-of-easing-its-intense-crackdown-on-the-gaming-sector.html | title = China is showing signs its intense crackdown on the video game sector is easing | first= Arjun | last = Kharpal | date = November 23, 2022 | accessdate = November 23, 2022 | work = [[CNBC]] }}</ref>
The NPPA issued new proposed rules in December 2023 aimed to further reduce the amount of time citizens play games and reduce in-game spending. These rules would prevent games from having daily or first-time login rewards and limit how much virtual currency that players could keep within in-game wallets. These rules appeared to be directly aimed at MMOs and [[gacha game]]s, both popular titles within China, and as a result, both Tencent and NetEase saw major stock losses at the announcement of these rules totalling $80 billion.<ref>{{cite web | url = https://www.reuters.com/world/china/china-issues-draft-rules-online-game-management-2023-12-22/ | title = China to curb gaming spend; Tencent, NetEase plunge | first = Josh | last = Ye | date = December 22, 2023 | accessdate = December 22, 2023 | agency = [[Reuters]] }}</ref><ref>{{cite web | url = https://www.videogameschronicle.com/news/tencent-and-netease-lose-80b-in-value-as-china-plans-to-limit-game-spending/ |title = Tencent and NetEase lose $80b in value as China plans to limit game spending | first = Tom | last = Ivan | date = December 22, 2023 | accessdate = December 22, 2023 | work = [[Video Games Chronicle]] }}</ref> The government quickly walked back on these recommendations, and reported let go of the official that had drawn them by Januaryv2024.<ref>https://www.reuters.com/world/china/china-removes-official-after-video-games-rules-spark-turmoil-sources-2024-01-02/</ref>
==Online gaming==
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