'''Edsel''' is a discontinued [[division (business)|division]] and [[brand]] of [[automobile]]s that was marketedproduced by the [[Ford Motor Company]] from the 1958 to the 1960 model years. Deriving its name from [[Edsel Ford]], son of company founder [[Henry Ford]], Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from [[Chrysler]] and [[General Motors]]. Established as an expansion of the Lincoln-Mercury Division to three brands (re-christened the Mercury-Edsel-Lincoln Division), Edsel shared a price range with [[Mercury (automobile)|Mercury]]; the division shared its bodies with both Mercury and Ford.
