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Experts from the [[InterMedia (agency)|InterMedia]] news agency, [[:ru:Сафронов, Евгений Анатольевич|Evgeny Safronov]] and [[:ru:Мажаев, Алексей Игоревич|Aleksey Mazhaev]], expressed the opinion that the charts published by the portal could not fully reflect the artist popularity in Russia, as Tophit along with Moskva.FM deal with radio industry research. Nevertheless, the experts qualified the portal hit parades as professional.<ref>{{Cite web|url=https://www.mk.ru/culture/2012/03/15/682112-luchshiy-artist-tot-kogo-slushayut-za-dengi.html|title=Лучший артист — тот, кого слушают за деньги|website=www.mk.ru}}</ref> [[:ru:Барабанов, Борис Сергеевич|Boris Barabanov]] also marked that Tophit.ru activity is more familiar to the music industry professionals than public at large. "One of the most effective chart-based sources is Tophit.ru. It's rather a reliable, in professional circles, mechanism that allows the rightholders to place their compositions on the website and make them available for station download. The latter ones, in their turn, having downloaded the song, send reports on its rotation, if this song is put on air, which shows its popularity. Tophit.ru promotion model is considered very effective on the market," wrote the author. [[:ru:Гуру Кен|Guru Ken]] called Tophit the leader in the area of media content delivery to radio stations.<ref>[http://www.guruken.ru/tv/promofm "Promo FM to unite radio stations and beginning artists"], ''guruken.ru''</ref> In the journal ''[[:ru:Компания (журнал)|Kompania]]'' (Company), Anastasia Markina also mentioned the portal as the leader in its professional sphere and wrote, "Tophit.ru took under its wing over 400 stations and 60 TV-channels. On the other hand, over a thousand rights holders, among which are the majority of record labels, including the majors [[Sony Music Entertainment|Sony Music]], [[Universal Music Group|Universal Music]], [[Warner Music Group|Warner Music]] and [[EMI]]/Gala Records», work with this website."<ref>Anastasiya Markina, [http://ko.ru/articles/23425 "Talents speaking"]</ref>
In RMA (a course of lectures for professionals in the music business), Dmitry Konnov, [[Universal Music Russia]] CEO, speaking of Russian music promotion perspectives, underlined the fact that "if you want to reach popularity, I advise to write and perform Russian music, promote Russian artists and keep a close watch at Tophit.ru but not get lost in admiration at Billboard".<ref>[http://www.rma.ru/news/7801/ "Universal Music Russia CEO delivers lecture to RMA students"], RMA</ref>
In 2010, the summary statistical data of the portal for the year of 2009 became the foremost source in defining the nominees for "Bog Efira" (Air God) Music Awards (a music version of Popov's Award in the area of radio broadcast). Tophit annual charts are also covered in the mass media.
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