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In [[Sabah]], chief minister and Sabah BN chairman [[Musa Aman]] announced that the same formula used in the 2004 election would be used in this election with regards to the allocation of seats among BN's component parties of Sabah. Sabah BN has used the same allocation formula for both the parliamentary election as well as for the [[2008 Sabah state election|state election]]. In this election, UMNO will contest in 13 parliamentary seats, [[Parti Bersatu Sabah]] (PBS) will contest in four, [[United Pasokmomogun Kadazandusun Murut Organisation]] (UPKO) in four, [[Sabah Progressive Party]] (SAPP) in two, [[Parti Bersatu Rakyat Sabah]] (PBRS) in one, and the [[Liberal Democratic Party (Malaysia)|Liberal Democratic Party]] (LDP) in one.<ref name=dexpress>{{cite news|publisher=Daily Express, Sabah|title=2004 seats formula: CM|url=http://www.dailyexpress.com.my/news.cfm?NewsID=55835|date=14 February 2008|access-date=26 February 2008|url-status=dead|archive-url=https://web.archive.org/web/20110603232044/http://www.dailyexpress.com.my/news.cfm?NewsID=55835|archive-date=3 June 2011}}</ref>
BN coalition rolled out a major publicity campaign with a slogan promising "''selamat, aman, makmur''" or "security, peace, prosperity" in advertisements that featured prominently in newspapers and on television.<ref name="iht ad">{{cite news | first=Julia | last=Zappei | title=Malaysia's ruling coalition rolls out election campaign to counter price worries | date=25 February 2008 | agency =[[Associated Press]]| work=[[International Herald Tribune]] | url =http://www.iht.com/articles/ap/2008/02/25/asia/AS-POL-Malaysia-Elections.php | access-date =5 March 2008 }}</ref>
=== Opposition ===
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