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Because they can replace a large number of alkaline batteries over their life cycle, they are marketed as being eco-friendly.

 

Sanyo was acquired by Panasonic in 2009. In exchange for US [[Federal Trade Commission|FTC]] approval of the takeover, Panasonic agreed to sell Sanyo's portable NiMH battery business to [[Fujitsu]] subsidiary FDK in order to preserve competition,<ref name='twice' /> and later did so.<ref name='fdk_pr'>{{Cite web|url=http://www.fdk.com/whatsnew-e/release091028b-e.pdf|title=Announcement of basic agreement concerning the transfer of shares of SANYO Energy Twicell Co., Ltd. and SANYO Energy Tottori Co., Ltd. to FDK Corporation|date=28 October 2009}}</ref><ref name='twice'>{{Cite web|url=https://www.twice.com/news/panasonicsanyo-divest-nimh-battery-operations-fdk-18313|title=Panasonic/Sanyo To Divest NiMH Battery Operations To FDK|last=Tarr|first=Greg|website=Twice|language=en-us|access-date=9 February 2019|date=24 November 2009|archive-date=10 February 2019|archive-url=https://web.archive.org/web/20190210152606/https://www.twice.com/news/panasonicsanyo-divest-nimh-battery-operations-fdk-18313}}</ref>