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{{short description|Indian musical romance film by A R Rahman}}
{{About|the film|the song by American rock band Toto|99 (song)|the soundtrack for the film|99 Songs (soundtrack)}}
{{EngvarB|date=March 2016}}
{{Use dmy dates|date=August 2020}}
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===Development===
[[A. R. Rahman]] who had launched his newly based production company YM Movies announced in August 2013, that he will be producing a script which he had written in 2011 (which marked Rahman's maiden stint as a scriptwriter) and will also take charge of the film's music. It is touted to be a young sensual story based on love, art and self-discovery, and will feature international and local talents.<ref>{{Cite web|last=Leena|first=S. Bridget|date=
{{Quote box
| quote = Writing is the nucleus of any project. It is the core vision behind any film! Since my movie is a musical, it needed a really strong script to bring it to life and create an impact.
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The background music and soundtrack for the film was composed by [[A. R. Rahman]].<ref>{{Cite web|title=A. R. Rahman Album|url=https://www.saregama.com/artist/ar-rahman_746/songs|url-status=live|archive-url=https://web.archive.org/web/20151130151804/http://www.saregama.com:80/artist/ar-rahman_746/songs |archive-date=30 November 2015 }}</ref> The album which was in production since 2015, consists of 14 original compositions for each language ([[Hindi]], [[Tamil language|Tamil]] and [[Telugu language|Telugu]]).<ref>{{Cite web |url=https://www.ndtv.com/entertainment/99-songs-ar-rahman-to-present-15-original-compositions-2183988 |title=99 Songs: AR Rahman To Present 15 Original Compositions |website=NDTV.com|access-date=20 March 2020}}</ref> The lyrics for the original Tamil version were penned by [[Madhan Karky]], [[Thamarai]] and Mashook Rahman, while the lyrics for the Hindi version were penned by Navneet Virk, [[Abhay Jodhpurkar]], Dilshaad Shabbbir Shaikh, [[Raftaar (rapper)|Raftaar]], Munna Shaukat and Telugu version was penned by [[Ananta Sriram|Anantha Sriram]] and Rakendu Mouli.
''99 Songs'' became the first Indian soundtrack album to be released in [[Dolby Atmos]] Technology.<ref>{{Cite web |url=https://www.indiawest.com/entertainment/bollywood/a-r-rahman-is-first-indian-to-create-music-album/article_4557e0d0-5741-11ea-aca2-1710e98a3cef.html |title=A.R. Rahman is First Indian to Create Music Album in Dolby Atmos |first=R. M. |last=Vijayakar |website=India West |language=en|access-date=20 March 2020}}</ref> After five singles – "Sai Shirdi Sai",<ref>{{Citation|title=Sai Shirdi Sai {{!}} A R Rahman {{!}} Bela Shende {{!}} Full Hindi Lyrical Video {{!}} Munna Shaukat, Navneet Virk|date=2019-04-14|url=https://www.youtube.com/watch?v=jUDdT-dZPvE|access-date=2019-07-11}}</ref><ref>{{Citation|title=Sai Shirdi Sai {{!}} A R Rahman {{!}} Bela Shende {{!}} Full Tamil Lyrical Video {{!}} Mashook Rahman|date=2019-04-14|url=https://www.youtube.com/watch?v=npz0X9BRHak|access-date=2019-07-11}}</ref> the theme song from the film titled "The Oracle"<ref>{{Cite web|title=99 Songs {{!}} The Oracle - Times of India|url=https://timesofindia.indiatimes.com/videos/entertainment/music/kannada/99-song-the-oracle/videoshow/74169555.cms|url-status=live|access-date=2021-03-09|website=timesofindia.indiatimes.com|language=en|archive-url=https://web.archive.org/web/20200423014917/https://timesofindia.indiatimes.com/videos/entertainment/music/kannada/99-song-the-oracle/videoshow/74169555.cms |archive-date=23 April 2020 }}</ref> the male and female versions of "Jwalamukhi"<ref>{{Cite web|last=|title=Jwalamukhi From 99 Songs: AR Rahman's Music Combined With Arijit Singh's Voice Is Pure Magic|url=https://thequint.com/music/music-news/jwalamukhi-from-99-songs-ar-rahman-s-music-combined-with-arijit-singh-s-voice-is-pure-magic-playing-exclusively-on-9xm-9x-jalwa-9x-tashan/5e4fdb44b4bf92305e7afd1e
After a fan's request to release the Tamil and Telugu versions of the soundtracks, Rahman launched the tracklist of the Tamil version on 24 March 2021, with the album being released on 26 March,<ref name=":3">{{Cite web|date=2021-03-26|title=99 Songs (Tamil) [Original Motion Picture Soundtrack] on Apple Music|url=https://music.apple.com/lk/album/99-songs-tamil-original-motion-picture-soundtrack/1560166704|url-status=live|access-date=2021-03-26|website=[[Apple Music]]|archive-url=https://web.archive.org/web/20210325165208/https://music.apple.com/lk/album/99-songs-tamil-original-motion-picture-soundtrack/1560166704 |archive-date=25 March 2021 }}</ref> and the Telugu version on 2 April.<ref name=":4">{{Cite web|date=2021-04-02|title=99 Songs (Telugu) [Original Motion Picture Soundtrack] on Apple Music|url=https://music.apple.com/tr/album/99-songs-telugu-original-motion-picture-soundtrack/1560093285
==Marketing==
The team released separate posters featuring Ehan and Edilsy in October 2017,<ref>{{Cite web|date=2017-10-20|title=AR Rahman took close to 1000 auditions to cast lead pair in upcoming musical 99 Songs - Entertainment News , Firstpost|url=https://www.firstpost.com/entertainment/ar-rahman-took-close-to-1000-auditions-to-cast-lead-pair-in-upcoming-musical-99-songs-4159711.html|access-date=2021-03-21|website=Firstpost}}</ref> and at Rahman's musical concert in [[Ahmedabad]] on 3 December 2017, the makers released the film's teaser featuring the official cast and crew.<ref name=":2" /><ref name=":1" /> After Rahman officially announced Ehan Bhat through social media,<ref>{{Cite web|date=2019-04-26|title=99 Songs: AR Rahman introduces Ehan Bhat, male lead of film marking his debut as producer, writer - Entertainment News , Firstpost|url=https://www.firstpost.com/entertainment/99-songs-ar-rahman-introduces-ehan-bhat-male-lead-of-film-marking-his-debut-as-producer-writer-6524211.html|access-date=2021-03-21|website=Firstpost}}</ref><ref>{{Cite web|title=AR Rahman announces the lead actor of his film '99 Songs' - Times of India|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/ar-rahman-announces-the-lead-actor-of-his-film-99-songs/articleshow/69057565.cms|access-date=2021-03-21|website=The Times of India|language=en}}</ref> the actor joined the composer on the reality show ''[[The Voice (Indian TV series)|The Voice]]'' which telecasted on [[StarPlus|Star Plus]].<ref>{{Cite web|url=https://www.bizasialive.com/ehan-bhat-to-join-ar-rahman-on-the-voice/|title=BizAsia | Media, Entertainment, Showbiz, Brit, Events and Music|first=Raj|last=Baddhan}}</ref>
The official trailer of the film released on 10 February 2020.<ref>{{Cite web|title='99 Songs' trailer: Love, friendship, ambition and lots of music in AR Rahman's movie|url=https://scroll.in/reel/953599/99-songs-trailer-love-friendship-ambition-and-lots-of-music-in-ar-rahmans-movie|access-date=2021-03-21|website=Scroll.in|language=en-US}}</ref> Rahman posted the trailer in his [[Twitter]] account stating that it is a "musical ode to all the artistes around the world".<ref>{{Cite
Rahman and Ehan promoted the film's music concert held in Mumbai on 19 March 2021,{{Citation needed|date=November 2021}} and the second trailer of the film was unveiled during the event in Hindi, Tamil and Telugu languages.<ref>{{Cite web|date=2021-03-19|title=Watch: AR Rahman's '99 Songs' trailer celebrates the 'magic of music'|url=https://www.thenewsminute.com/article/watch-ar-rahman-s-99-songs-trailer-celebrates-magic-music-145783|url-status=live|access-date=2021-03-26|website=The News Minute|language=en|archive-url=https://web.archive.org/web/20210323173631/https://www.thenewsminute.com/article/watch-ar-rahman-s-99-songs-trailer-celebrates-magic-music-145783 |archive-date=23 March 2021 }}</ref><ref>{{Cite web|date=2021-03-23|title=99 Songs trailer: AR Rahman's movie is all about the magical, healing power of music|url=https://indianexpress.com/article/entertainment/bollywood/99-songs-trailer-ar-rahmans-movie-seems-to-be-all-about-the-magical-healing-power-of-music-7241423/|access-date=2021-03-26|website=The Indian Express|language=en}}</ref> A promotional event for the film's dubbed Tamil and Telugu versions took place in [[Chennai]] and [[Hyderabad]] on 26 March 2021.<ref>{{Cite web|date=2021-03-26|title=AR Rahman on 99 Songs: I am looking at music from perspective of a filmmaker|url=https://indianexpress.com/article/entertainment/telugu/ar-rahman-on-99-songs-i-am-looking-at-music-from-perspective-of-a-filmmaker-7245663/|access-date=2021-03-26|website=The Indian Express|language=en}}</ref> The promotions for the Tamil version which held in Chennai had seen the appearances of noted film personalities which included [[S. Shankar]], [[Mani Ratnam]], [[Gautham Vasudev Menon]], [[Sivakarthikeyan]], [[S. J. Suryah]], [[Vignesh Shivan]], [[Anirudh Ravichander]], [[G. V. Prakash Kumar]] and [[Yuvan Shankar Raja]] attending the event.<ref name=":5" /><ref name=":6" />
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Originally scheduled for a theatrical release on early 2018, there was no official confirmation revealed about the release plans until on 11 April 2019, Rahman had announced that ''99 Songs'' will be released worldwide on 21 June 2019 ([[World Music Day]]).<ref>{{Cite web|date=2019-04-11|title=99 Songs: AR Rahman to make debut as writer, producer with film, starring Lisa Ray, Manisha Koirala - Entertainment News , Firstpost|url=https://www.firstpost.com/entertainment/99-songs-ar-rahman-to-make-debut-as-writer-producer-with-film-starring-lisa-ray-manisha-koirala-6431521.html|access-date=2021-03-21|website=Firstpost}}</ref><ref>{{Cite web|date=2019-04-11|title=A.R. Rahman's film '99 Songs' to release on June 21|url=https://www.thequint.com/news/hot-news/a-r-rahman-s-film-99-songs-to-release-on-june-21|access-date=2021-03-21|website=TheQuint|language=en}}</ref> However, on 13 June 2019, eight days prior to the slated release of the film, Rahman announced that the scheduled release will be postponed as the [[visual effects]] of the film has not been completed.<ref>{{Cite tweet |user=arrahman |number=1138840951927873536 |title=#99SongsTheMovie Announcement! @YM_Movies @offjiostudios @JioCinema @idealentinc #99Songs |last=Rahman |first=A.R. |date=12 June 2019 |website=|access-date=}}</ref> The film was premiered at the 24th [[Busan International Film Festival]], held at [[Busan, South Korea]], where the film's screening took place at the Open Cinema category on 9 October 2019.<ref name="firstpost:r1" /><ref name="toi:r2" />
[[Jio|Jio Studios]] acquired the international distribution rights of the film and planned to release in [[Hindi]], [[Tamil language|Tamil]] and [[Telugu language|Telugu]] languages.<ref>{{Cite web |url=https://timesofindia.indiatimes.com/city/chennai/beyond-mozart-of-madras-arr-to-soon-debut-as-director-producer-and-writer/articleshow/71267574.cms |title=Beyond Mozart of Madras: AR Rahman to soon debut as director, producer and writer |last=Menon |first=Priya |date=24 September 2019 |website=The Times of India|access-date=26 September 2019}}</ref> The film was further delayed due to the [[COVID-19 pandemic]], and Rahman had planned to release directly through [[Netflix]] as theatres being shut down due to the lockdown, which also failed to happen.<ref>{{Cite web|title=AR Rahman's production venture 99 Songs to have a direct OTT release on Netflix|url=https://www.firstpost.com/entertainment-view/ar-rahmans-production-venture-99-songs-to-have-a-direct-ott-release-on-netflix-36876
Despite, restrictions due to second wave of coronavirus, Rahman insisted to release ''99 Songs'' in theatres, as he stated that "it is a cinematic experience meant for the big screen".<ref>{{Cite web|last=Kashyap|first=Simran|date=2021-04-10|title=99 Songs movie: AR Rahman's film to release on April 16 in three languages amid Covid-19 pandemic|url=https://www.oneindia.com/india/99-songs-movie-ar-rahman-s-film-to-release-on-april-16-in-three-languages-amid-covid-19-pandemic-3243119.html|url-status=live|access-date=2021-04-30|website=One India Entertainment|language=en|archive-url=https://web.archive.org/web/20210410182047/https://www.oneindia.com/india/99-songs-movie-ar-rahman-s-film-to-release-on-april-16-in-three-languages-amid-covid-19-pandemic-3243119.html |archive-date=10 April 2021 }}</ref> The film had a fragmented release with only its dubbed Tamil and Telugu versions released theatrically on 16 April.<ref name=":7">{{Cite web|title=AR Rahman on releasing ''99 Songs'': There''s fear, but film''s success will boost industry|url=https://www.outlookindia.com/newsscroll/ar-rahman-on-releasing-99-songs-theres-fear-but-films-success-will-boost-industry/2062304|url-status=live|access-date=2021-04-30|website=Outlook India|archive-url=https://web.archive.org/web/20210430153256/https://www.outlookindia.com/newsscroll/ar-rahman-on-releasing-99-songs-theres-fear-but-films-success-will-boost-industry/2062304 |archive-date=30 April 2021 }}</ref> The original Hindi version had a fragmented release, as theatres in [[Mumbai]] and [[Delhi]] were shut in order to curb coronavirus pandemic.<ref name=":7" /> The special premiere of the Tamil version was held at [[Sathyam cinemas|Sathyam Cinemas]] in [[Chennai]], which saw the attendance of [[Keerthy Suresh]], [[Vijay Sethupathi]], [[Gautham Vasudev Menon]] and [[Silambarasan]].<ref>{{Cite web|title=Keerthy Suresh, Vijay Sethupathi, AR Rahman & others grace red carpet premiere of 99 Songs|url=https://www.pinkvilla.com/entertainment/south/keerthy-suresh-vijay-sethupathi-ar-rahman-others-grace-red-carpet-premiere-99-songs-700762|access-date=2021-04-30|website=PINKVILLA|language=en}}</ref> Many celebrities such as [[Dhanush]] and [[Rajinikanth]] amongst others in the film fraternity praised the film.<ref>{{Cite web|title=99 Songs: Film receives positive review as celebs pour wishes for AR Rahman movie|url=https://www.zoomtventertainment.com/tamil-cinema/article/99-songs-film-receives-positive-review-as-celebs-pour-wishes-for-ar-rahman-movie/745838|access-date=2021-04-30|website=www.zoomtventertainment.com|language=en}}</ref>
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