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Forward sold off WSAU and WIFC radio in 1980; the radio station retained the WSAU call sign, and Forward immediately applied for the call sign WSAW.<ref name="Waus801122">{{Cite news|url=https://www.newspapers.com/clip/102719656/fcc-approval-pending-forward-sells-two/|date=November 22, 1980|page=3|title=FCC approval pending: Forward sells two local radio stations|newspaper=Wausau Daily Herald|location=Wausau, Wisconsin|via=Newspapers.com|access-date=May 28, 2022}}</ref><!-- Sat --> The WSAW-TV call sign became effective on March 8, 1981.<ref name="hc">{{FCC letter|hcards=yes|callsign=WSAW-TV|letterid=86790}}</ref>
It has been affiliated with CBS since its beginning although the station did have secondary affiliations with [[DuMont Television Network|DuMont]] (until that network expired in 1956), [[American Broadcasting Company|ABC]] (until [[WAOW]] signed-on in 1965), and [[NBC]] (until [[WJFW-TV|WAEO]] [now WJFW-TV] launched in 1966). On September 5, 2006, WSAW added MyNetworkTV to a second [[digital subchannel]]. Its broadcasts have been [[Digital television transition in the United States|digital-only]] since before midnight on February 16, 2009, when the analog sign-off featured a "good night" from Sir Seven.<ref>[http://www.wisconsinbroadcasting.com/pages/posts/end-of-analog-broadcasting-in-wausau-wi274.php Video on WisconsinBroadcasting.com]</ref>
On July 1, 2015, Gray bought the non-license assets of the market's Fox affiliate [[WFXS-DT]] (channel 55, owned by Davis Television, [[Limited liability company|LLC]]). Due to [[Federal Communications Commission]] (FCC) ownership restrictions, a new low-powered station (WZAW-LD channel 33) was established to become the area's Fox affiliate. All of WFXS' program streams including WFXS's existing PSIP channel numbering were then moved to the low-powered outlet. Subsequently, WFXS ceased broadcasting after nearly sixteen years on-the-air and its studios on North 3rd Street in Wausau were shut down.<ref name=tvnc-wfxsclosure>{{cite news|work=TVNewsCheck|title=Gray in 4 New Deals, Closes 3 Earlier Ones|url=http://www.tvnewscheck.com/article/86603/gray-in-4-new-deals-closes-3-earlier-ones|date=2015-07-01|access-date=2015-07-01}}</ref>
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